I’ll be the first to admit that winter isn’t exactly my favorite season. That being said, one thing that can get me in the winter mood is shopping for chic cozy clothes to wear throughout the season. Shearling coats, faux furs, and cushy knits are just a few of the things I’ve been wanting to snag on my hunt for winter-friendly pieces. To my delight, while searching for the coolest ones on the market, I found so many pieces that were so good I almost kept them to myself, such as a beautiful faux-fur jacket from The Frankie Shop that’s currently on sale, date-night knits from Astr the Label, and my dream shearling coat from Adrienne Landau.
Keep scrolling to see the 30 cozy winter picks that are currently in my cart.
There are a few beauty trends that I believe firmly define 2023. They include the cowboy copper hair color, “clean girl” makeup, and laminated eyebrows. And when I say “laminated eyebrows,” I mean it in the intense, brushed-up, and not-a-single-hair-out-of-place way.
As is inevitable with all trends, the fully laminated look might be on its way out, but that doesn’t mean people are giving up brow lamination altogether. Instead, they’re using it in a less obvious way. Let me introduce you to “baby brow” lamination—the 2024 way to create polished, yet more natural-looking brows. “Baby brow lamination is just like your regular brow lamination process, but it only treats the first inch or inch-and-a-half at the start of the brow,” says Autumn Estelle, Benefit’s U.S. national brow and beauty authority. “The rest of the brow is left untreated, creating a baby lamination effect (hence the name!). It’s trending because it makes styling your brows easier and offers a much more natural, fluffy look compared to a full brow lamination.”
As a beauty editor who’s constantly brushing up her brows but also appreciates a natural look, this trend was like music to my ears. So, I decided to try it out for myself. Keep scrolling to see my before-and-after pictures and learn how to get the look for yourself!
For context, this is what my brows look like when I haven’t touched them. I’m not wearing any makeup, and they’re not tinted or laminated. I took this picture about 30 minutes after I woke up, so this is as real as it gets.
Unfortunately, it’s not easy to find professional brow lamination services in my hometown, so I decided to try an at-home kit—the Brow Code Lustre Lamination Kit ($80) to be specific. I’d seen these kinds of lamination kits all over the internet (and especially on Amazon); this is just the first one that I had access to. I appreciated that it had everything I’d need to complete the process, including a lamination comb, a perming solution, and a fixing lotion. I followed the instructions, and I was done in about 15 minutes. Editor’s Note: I honestly recommend seeing a professional over DIYing it, but at the very least, I recommend following the instructions. The effects of brow lamination last for weeks, so you want to be sure you’re happy with the result and you’re using the kit safely. Luckily, this one comes with detailed instructions that are easy to follow. All it took was three steps: priming solution, fixing lotion, and a nourishing aftercare product.
This is what my brows looked like immediately after I finished the lamination process. As you can see, I only laminated the first half of my brow. I tried to only laminate the first third, but it was the first time I’d ever tried an at-home lamination kit, and I fumbled a bit by getting the perming solution too far into my brow. Oh, well, now I know to use less of it next time. I liked how my brows looked brushed-up and shapely without looking too over the top. Leaving the tail of each brow untreated toned down the results, and I loved it. This is definitely a trend I can get behind in 2024.
After a few hours, my brows looked even subtler because the lamination sheen wore off and the brow hairs looked like they were settling in place—especially the hairs at the front of my brows that tend to be stubborn and unshapely. “Baby brow lamination can work on any brow, thick or thin, especially if you’re looking to add some extra fluff to the start of the brow,” Estelle says. “Also, if your brow hairs are curly or unruly in a specific area, then a baby brow lamination can help tame those hairs as well.” Estelle says baby brow lamination should last anywhere between six and eight weeks and aftercare is incredibly important. “Like the hairs on your head, once your brows have been chemically treated, it’s important to keep them hydrated to encourage optimum health,” she says. “I always recommend incorporating a nourishing brow oil into your nightly routine post-lamination.”
This is the brow oil she recommends incorporating into your nightly routine post-lamination.
“You’ll also want to use a brow gel (clear or tinted) to help easily set and style your brow hairs each day,” she says. This is her favorite one.
This brow pencil creates super-fine, hair-like strokes.
If you want a laminated look without the, well, lamination, this strong-hold gel is your ticket.
I love that this growth-boosting serum can be used on lashes and brows.
This pencil has a slanted edge that easily fills sparse spots.
This tinted gel makes my brows look full and fluffy.
These are the best tweezers.
I love magnified lighted mirrors when I’m tweezing my brows. They help me catch hairs I would have otherwise missed.
Welcome to your 2024 color download. Sorry to Pantone, but while its hue of the year—Peach Fuzz—is a pretty shade, we’re going in a decidedly different direction with our trend reporting. If you want to know about what will really be hot in the fashion world, then you’ve come to the right place. After analyzing the spring/summer 2024 collections, we spotted several key themes that we can already say with certainty will come to define the upcoming season and the year at large.
As with any fresh batch of trends that arrives, there will inevitably be a decline in several more that have served their time. Out with the old, and in with the new, right? While you should prepare to see a range of new-season shades like icy blush, rich espresso bean, and brooding burgundy, we should warn you that you may notice a decline in a few not-as-fresh colors too.
Ahead, discover the fashion color trends that are in for 2024—they’re the ones you’ll see in every street style gallery during fashion month, stocked on every virtual shelf, and sported by all your in-the-know friends—and, consequently, which outdated hues we’re officially phasing out.
Who would’ve thought that we really meant it when we said a couple of years ago that the rise of baggy jeans would mean the demise of skinny jeans (for the time being, at least)? It’s something that had been threatened for years leading up to it actually happening. That said, I don’t doubt that skinny jeans will be back in one form or another, because that’s how fashion works. But for now, non-skinny jeans are still dominating the landscape, and celebrities are proving it day after day.
Given that it’s deep winter, celebs have been out and about wearing jeans more often than not, and providing plenty of styling inspiration while they’re at it. I’ve been keeping track for you, so keep scrolling for ten practical (because it’s cold and they’re busy) outfits celebs have been wearing this winter, and shop what you need to make them your own.
If you took one look at my Pinterest board, you’d think I was living in 1994. Instead of ripping pages out of magazines and putting them in my scrapbook, I’m dragging and dropping images onto my desktop and creating iPhone backgrounds with bubble-letter font telling me to “follow my dreams.” Yeah, I’m that cheesy.
The rise of vision boards has truly crept up on us, and I feel like everyone I know has created a vision board of their own. While mine features images of travel, fitness, and health, I also have some style goals of my own. I want every outfit I wear to look like I just walked down a ’90s runway. Looking in the mirror, I ask myself, Would Gianni Versace approve of this? If you’re with me, the nine looks you should begin with are below.
I don’t know about you, but I’ve got some serious January fashion blues. After a whirlwind month of holiday parties that required dressing up, the unsettling reality of winter is now setting in. Even though I would love to hibernate inside, wearing my favorite pajamas or sweat sets on repeat daily, my busy new-year schedule has other plans in mind. So in order to get out of my wardrobe rut, I went straight to some of my favorite fashion sources for a little style inspiration. We all need a little pick-me-up every now and again.
Since I like to keep my looks easy and classic the majority of the time, these six winter outfits offer just that. They’re extremely stylish but not terribly stuffy. Think tailored outerwear, cozy knits, and—my personal favorite—wide-leg trouser pants. (Pro tip: Trust this New Yorker; they are great for layering leggings, knee-high socks, or boots under in the winter for extra warmth.) When it comes to footwear, I am keeping things simple. Flat shoes, like vintage sneakers and lots of loafers, will keep me comfy and on the move in style. And since I am certain these outfits will be on regular rotation for me all month, I don’t mind sharing the ideas with you. Go ahead and make these six best looks for January your own.
There are often two types of fashion people in the world: those who are bag people and those who are shoe people. Regardless of what camp you fall into, there are pros and cons for each category: are bags that good of an investment? What do you do if the shoes you buy pinch your feet? Is that truly worth this much money?
Wherever you fall, though, we can agree: in a world of automation, declining luxury quality control, and ultra-cheap, questionable labor practices, artistry reigns supreme when you’re on the hunt for leather goods. So, when I visited Portugal, one of the largest leather goods and shoe manufacturing countries in the world, I knew I had to tap deep into the country’s rich history of generations-long craftsmanship.
Aided by APICCAPS, the country’s leading footwear and leather goods manufacturing organization, I spent nearly a week visiting factories, spending hours at technological centers, and sitting down with leaders and designers in the Portugese footwear space. If you haven’t been paying attention to them yet, now is the time to do so: these three shoe brands need to be on your radar.
I love the feeling of a new year. That clean slate and “the world is your oyster” kind of feeling the first few weeks of the year bring is something I wish I could bottle and sell. As we move into 2024, there are some lessons from the previous year to bring along with us and some to leave in the past. Trends work the same way. There are some we love so much we want to keep wearing on into our next chapter and some we’re ready to swap for an upgrade. Since 2024 is going to be my most stylish year yet, I had to do a little digging on the trends I’m loving for the New Year and the ones I’m leaving in the dust.
Keep scrolling to see which trends I’ll be wearing this year and which ones I’m kicking to the curb.
TikTok has a new style aesthetic taking my For You page by storm: the “mob/mafia wife” look. Think gold jewelry and black turtlenecks topped off with a big faux-fur coat to really commit to the look. By this definition, I have been having a “mob wife” winter for the past few, but celebrities, fashion people, and content creators alike are all making sure they have good faux fur to sport for the winter season. There is something very ’90s NYC about this trend that I love. It’s giving Carrie Bradshaw on New Year’s Eve. Sorry, puffer jackets—we’ll still be keeping you for trips to the slopes, but that’s about it.
Naked dressing was on everyone’s minds for 2023, and in 2024, we are keeping the revealing vibe going. While this trend can be intimidating, there are many ways you can tweak it to fit your personal comfort level. You can always throw a jacket over something or layer underneath with a good Skims bralette if you’re in the market for a little extra coverage. This trend is not only seductive but also one for the stylish and bold—two words I’m fully embracing for my 2024 style. This is the perfect look for a fun night out with friends or to pack on a girls’ trip. I personally am obsessed with the trend and am thrilled we’re still wearing little to nothing this year. Unfortunately for my corporate-dressing lovers, you don’t have to throw your blazers away, but you definitely have to leave them at home on a Friday or Saturday night.
Consider 2024 the year hosiery makes its comeback. We all love a pair of sheer tights, but fashion people everywhere are experimenting with different fabrics and colors of tights to add some wow factor to a look. Everyone’s obsession with cherry red has led to many red-legged looks, as we see above on Elsa Hosk, but bordeaux and lace pairs are rising in popularity. When you add fashionable tights, you’re letting everyone around you know how just how chic you actually are. Unfortunately for the baggy cargos I used to save and store for the weekends, it may be time to say goodbye.
It’s been about two weeks of the New Year, and there is only one shoe style everyone is drooling over: sleek pumps. YSL’s signature sexy stilettos have been clogging my Instagram and TikTok feeds like never before. I swear I’ve never seen so many Lee Pointed Toe Slingback Pump unboxing videos in my life. It’s not that I’m complaining, though. I’m just as obsessed as the next person when it comes to good pumps. Nothing adds a bit of power and seduction like stilettos, and they can up the sexy factor of virtually any outfit. Unlike clunky platform boots, these are all about streamlined sleekness made to make your feet and your outfit as sultry as possible. If you ask me, everyone needs at least one pair of sleek stilettos.
It’s been months since I’ve gone on a Zara hunt for new pieces to add to my closet. However lately my friends have been asking me more than normal about what Zara pieces they should snag for winter. As an editor, I’m sort-of like my friends personal shopping consultant and after taking a look at some of Zara’s new arrivals I knew this news needed to be shared to more people than just my group chat. I found so many great dresses for nights out and first dates, classic pieces of outerwear, bodysuits that pair well with basically anything, and a faux fur collared jacket that I actually can’t stop thinking about.
Keep scrolling to see which 30 Zara pieces I’m currently wanting to add to my own closet.
As a fashion person, I naturally keep up-to-date on the latest collection drops and product launches. The pieces that catch my eye range from beautiful dresses to elevated staples, but there’s one thing the most compelling styles have in common—they’re plus-size-friendly. While it’s nice to get general inspiration from the buzzes and whispers of fashion’s most invested patrons, finding beautiful plus-size fashion shopping options ultimately hits differently because I can actually wear them.
If you’re like me and are endlessly on the hunt for solid extended-sized finds, then keep scrolling. You can expect picks from larger retailers like Nordstrom, H&M, Anthropologie, and Eloquii. However, I added items from some of my favorite indie designer brands as well. Take a look at these new pieces, and maybe you’ll find your next favorite fashion item.
When I first moved to New York in my early twenties, it was as if I had suddenly gone from experiencing my life at standard speed and suddenly switched it into fast forward mode. There was so much to explore, taste, and try. Going from a college student running to class in a university sweatshirt and Ugg boots to working in fashion, was an awakening. Suddenly, I was immersed in luxury brands and emerging labels, eager to test and try a bit of everything.
Now with over a decade in the industry under my belt, I’m much more inclined to slow down and take a more considered approach to my personal style and purchases. While I look back on some of my questionable past outfit choices with a fond sense of humor more than anything else, there are a few things that I’ve had to draw the line about. Through trial and error, I now know looking back what gives me the ick. To distill them to a singular idea, it usually revolves around choices I made that now don’t feel true to who I am or my personal style. I don’t regret them per se, we learn by making mistakes, after all! But, I do wince a little bit when I think about the money spent on things that these days wouldn’t have me looking twice.
Ahead, I’m sharing three revelations from my own styling experiences, and how I’ve learned from them moving forward. My hope is that you too, can learn from my mistakes.
If there’s one thing all Who What Wear beauty editors have in common, it’s that we all revere the Emmy Awards as the epitome of style. Of course, the 2024 Emmys are gearing up to be a show to remember, with television’s biggest night celebrating its 75th anniversary. The event has been long awaited, and if the past couple of star-studded red carpets have been any indication of what we can expect, we’re fully prepared to be amazed.
What’s more, the first few red carpet events of the New Year possess the unique ability to dictate the beauty trends we’ll be seeing for the remaining 351 days of the year, so we’ll be paying extremely close attention to the stunning standouts. Ready to see which looks caught our eye this time around? Keep scrolling to discover the best beauty looks from this year’s Emmys red carpet. We’ll be reporting on our favorite looks throughout the evening, so don’t click away!
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
Just what is a Who What Wear editor of 10 years wearing, buying, and coveting in the middle of January? Quite a lot, it seems! Between the winter items I’ve been wearing for years, the newer pieces in my wardrobe, and the ones I’m eyeing for right now or the months ahead, there was so much I wanted to share I had to make some major cuts in order to limit it to just 30 things. After all, I didn’t want to overwhelm you, and there’s always next time. So for today, you’ll find everything from sweaters and jackets to slingbacks and sneakers, all of which I’d recommend to my own sisters—most of which I already have. Plus, as always, there’s something for everyone, whether you’re looking to stand out or keep it simple. Ready to get started? Just keep scrolling.
The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.
For Heming Willis, it all started when she began experiencing brain fog after becoming a mom. She sought help from a doctor, made the recommended lifestyle changes to optimize her brain health, and even started a complicated supplement regimen—which she quickly realized wasn’t sustainable. “I couldn’t find an all-in-one solution for women that would take care of their brain, body, and beauty. Everything was a pill or too complicated,” she says. “I said to my co-founder, Helen, that I wished I could take all these supplements and turn them into a drink, and that’s how Make Time Wellness was born.”
If you want to know what the current It bags are without doing a ton of recon, the easiest way to figure it out is to take a look at the bags celebrities are carrying—which I can help with. Celebrities can basically wear whatever they want, so it’s telling to see which bags they choose to carry for their off-duty time. Sure, some celebrities are brand ambassadors, but it’s still interesting to see which bags they choose from the brands that they represent.
As someone who is obsessed with It bags and thinks about them a lot, I’ve been keeping tabs on all of the current ones being carried by the likes of Kendall Jenner, Jennifer Lawrence, Emily Ratajkowski, and Taylor Swift (among others). Scroll on to see who’s wearing the most sought-after Bottega Veneta, Saint Laurent, Loewe, and Miu Miu beauties, and shop the reigning It bags for yourself.
It’s officially that time of year when all of our favorite retailers drop their prices and bring on the discounts. Every year those of us who love a good sale (me) wait patiently to do our major hauls at a discount and the wait is finally over. The retailer that has my attention this season is Reformation. I have always loved ref, especially because of their mission to make stylish, great quality clothing while remaining sustainable. It’s the best. Now as I just said, I love Ref, but it’s not exactly the lowest price point in the world, and somehow I always find myself falling in love with the most expensive things on the site. But my prayers have been answered.
Reformation’s sale section is on fire right now with up to 70% off. Great cashmere, stellar shoes, chic dresses, you name it—Ref has it. I am planning on doing some serious damage at the Reformation sale, I’ve already rounded up 30 picks that are so good I’m sure they’re going to sell out fast. Keep scrolling to shop my picks from the Reformation sale.
There’s absolutely no denying that model has a unique ability to flawlessly execute beauty trends while embracing her natural features. A quick scroll through her Instagram page reveals a feed peppered with everything from editorial photo shoots with major brands to snaps of her everyday life. “When I’m in a time crunch, my go-to products are Armani Beauty’s Luminous Silk Foundation, Eyes to Kill Wet Waterproof Mascara, and Lip Powder Lipstick,” she explains. “Even just these three products make such a difference in helping me look put-together.” In many of her personal pics posted to her page, Palvin sports fresh-faced, barely-there makeup looks while on the go.
It’s no wonder her approach to quick and easy makeup happens to be the blueprint of the social media–driven “model off duty” look that’s risen to prominence over the past couple of years. Palvin also has a soft spot for 2023’s ‘90s-inspired makeup trends, more of which we’ll be seeing throughout this year on and off the runway. “[I] just want the ’90s strong-lip-liner trend to stay,” says Palvin. In 2024, beauty trends are certainly skewing in her favor, with chocolate-colored liner and full, glossy lips predicted to stick around a while longer with modern-day products.
The arrival of January gives us the perfect opportunity to hop on the last of winter’s beauty trends, and I’ll be taking cues from Palvin to kick off the New Year in style. “I always love to go with a stronger lip—not necessarily a classic red lip, but maybe something deeper and darker,” she says. To create this bold look, she layers Armani’s Lip Power Matte in shades 603 and 207. The stunning lip combo is also her go-to during the holiday season.
Hello, fellow Madewell fan. I’m guessing you are here because you love a Madewell sale as much as we do—and let us tell you, the Madewell End of Season Sale one is not to be missed! Between now and January 17, Madewell is offering huge discounts ( up to 70% off) in-store and online—from jeans to tees, along with winter-ready knits, jackets, and boots to get you ready for a new season.
To save you some time and effort, we’ve scoured through Madewell’s sale pages to bring only the best pieces we think are worthy of your wallet (and wardrobe!). Think favorites like Perfect Vintage Jean and the Whisper Crewneck Tee. The best part is we’ve kept all our picks under $100, so you can score the coolest pieces at the most favorable prices.
Keep scrolling for plenty of stylish and affordable Madewell sale finds you won’t regret.
We’re only two weeks into 2024, and award season is back in full swing. Hollywood kicked things off last week with the Golden Globes, and tonight our favorite stars will head down the red carpet once again for the 29th annual Critics Choice Awards at the Barker Hangar in Santa Monica, California. This year’s show will be followed up by the Emmys, so we’re predicting a lot of standout looks ahead.
Chelsea Handler will host this year’s show, and America Ferrera is being honored with the eighth annual SeeHer Award. Nominees this year include Greta Lee, Cillian Murphy, Margot Robbie, and Emma Stone, to name but a few. With fashion-favorite films such as Barbie and Poor Things nominated,we’re expecting the fashion to be up to par with the spectacular costume design.
Get ready to see who wins best dressed in your book as the red carpet unfolds. Keep scrolling to check out all the best looks from this year’s award show, and don’t forget to keep checking throughout the night as the arrivals continue.
Everybody’s style evolves over the years, and the Princess of Wales is no different. Certain pieces Kate Middleton used to wear all the time have completely disappeared from her wardrobe, replaced with fresher, more modern trends.
For example, she used to wear printed skinny pants frequently, but these days, she’s ditched them in favor of wide-leg trousers. Yes, she does still wear skinny jeans, but only for super-casual looks—she doesn’t style them with blazers and heels like she used to. Scroll down to see all four outdated trends she never wears and exactly what she’s replaced each one with.
