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  • No Returns Necessary: These “Soft Life” Beauty Items Are 100% for Keeps

    No Returns Necessary: These “Soft Life” Beauty Items Are 100% for Keeps

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    In my largely Gen Z friend group, I’ve settled comfortably into the role of the “soft girl,” which makes sense as I like to describe myself as a Charlotte York sun, Toni Childs moon, and Blair Waldorf rising. If you, like me, have landed yourself on the side of TikTok that’s full of skincare cabinets featuring aesthetically pleasing brands, the Dyson Air Wrap positioned precariously on marble countertops, and half-empty designer perfume bottles, then there’s a good chance the #SoftLife hashtag may have claimed a permanent spot on your For You page. 

    At its essence, #SoftLife is all about finding simple and practical ways to align yourself with a fuss-free life of leisure and luxury. With the holiday season right around the corner, I’ve scanned the farthest corners of the hashtag on TikTok to piece together an edit of the best Gen Z–approved little luxuries. You’ll find 20+ beauty products by world-renowned brands to gift the soft-life lover in your life. 

    Below is Who What Wear’s official Gen Z beauty guide featuring everything from elegant hair styling tools to fan-favorite fragrances. Heading into the holidays with a tight budget? No worries—I’ve ID’d products across a variety of price ranges so you can still end up with the best.

    Keep scrolling to take a look at the products I’ve added to my soft life shopping list as a member of the digital generation. With all the amazing Black Friday and Cyber Monday deals coming up, you’ll want to snag these before they fly off the shelves and into the gift boxes of others before you can get your hands on them.

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    Maya Thomas

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  • I Can’t Get Over These Fashionable Items From Nordstrom’s Cyber Monday Sale

    I Can’t Get Over These Fashionable Items From Nordstrom’s Cyber Monday Sale

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    The Nordstrom Cyber Week sale is in full swing, and I have to say, it’s epic. There are so many major discounts on top brands and editor-favorite products (ahem, Levi’s denim and cashmere sweaters). Below, I rounded up a list of all of the items I can’t get over, because they’re just so chic and, yes, seriously discounted.

    You’ll find on-sale outerwear, elevated basics, boots, knits, tailoring, and so much more. Need a few gift ideas? You might also find a range of options sprinkled throughout.

    Keep scrolling to check out amazing items from Nordstrom’s Cyber Monday sale.

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    Bobby Schuessler

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  • This Jewelry Collection Is So Chic—18 Standout Pieces From the Black Friday Sale

    This Jewelry Collection Is So Chic—18 Standout Pieces From the Black Friday Sale

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    When it comes to Black Friday and Cyber Monday sales, jewelry is one thing I am most excited to shop. Over the course of a year, my list of coveted pieces grows and grows so this is the perfect time to take advantage of the discounts and get some of the jewelry finds I’ve had my eye on without having to pay full price. There is nothing more satisfying than a great discounted score, am I right?

    One place I head to first come every Cyber Month is Mejuri. The well-loved jewelry brand is a favorite among the fashion set and for good reason. The collection is always full of a variety of classic and trendy pieces, like earrings, rings, and necklaces, that are guaranteed to get compliments. In fact, Mejuri is a great place to pick up some gifts for loved ones as well.

    Keep scrolling to discover 18 standout pieces worth considering during the Black Friday sale. Right now you can get 20% off every purchase over $150 until . Anything originally priced over $150 below reflects the discount.

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    Jennifer Camp Forbes

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  • 33 Flats, Sweaters, and Jeans I’m Shopping From the Nordstrom Cyber Sale

    33 Flats, Sweaters, and Jeans I’m Shopping From the Nordstrom Cyber Sale

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    Since the entire internet is on sale, I find it best to be specific. Instead of scrolling through the endless sale inventories on a multitude of websites, I make a list of exactly what I’m shopping for from each sale. And Nordstrom is obviously on that list. I’ll definitely be shopping the Nordstrom Black Friday sale for gifts, but when it comes to myself, I’m shopping for flat shoes, sweaters, and jeans—all the essentials.

    Nordstrom’s buyers are clearly on the same page as me, because the selection of flats, jeans, and sweaters right now is pretty epic. And you’ll find Prada alongside Sam Edelman, so all price points are represented in every category. I spent a good chunk of time scrolling through the offerings, and trust me—you’ll want to read on to find out which pieces I’m considering before the sale wraps out (or all the good stuff sells out—whichever comes first). I wish you luck on this most overwhelming shopping day of the year. I hope I was able to help a little.

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    Allyson Payer

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  • I Don’t Usually Shop at Revolve, But These 25 On-Sale Picks Are Winning Me Over

    I Don’t Usually Shop at Revolve, But These 25 On-Sale Picks Are Winning Me Over

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    Revolve’s Black Friday Sale is officially here, and although I don’t really peruse the site that often in my personal shopping endeavors, many of the deals have caught my attention. As an editor, I’ve been scouring every retailer’s site for the best finds. That means hours of scrolling through hundreds of pages to find you the best of the bunch. You’re welcome.

    Not everything amongst the hundreds of on-sale items is always a stellar deal, but amongst the plethora of products, I was able to uncover chic finds from Helsa, Agolde, Linda Farrow, and L’Academie. Keep scrolling to check out classic jeans, silky dresses, and so much more. Happy shopping!

     

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    Yusra Siddiqui

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  • Amazon Has 79 Pages of Designer Buys On Sale For Black Friday—See the 26 Best

    Amazon Has 79 Pages of Designer Buys On Sale For Black Friday—See the 26 Best

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    It hasn’t been long since Amazon had their yearly Prime Day sale, but the deals are back and this time—there are discounted luxury goods involved. That’s right, for Black Friday, Amazon put a few of their own designer brands for sale (from Shopbop and their luxury department. Also, you can get 15% on all secondhand designer bags from What Goes Around Comes Around. If you’re not familiar with WGAC, they have a vast variety of designer items from the vintage Fendi bag you’ve had on your mood board forever to classic designer silhouettes that’ll stay in your wardrobe forever. It’s not often when luxury items like this go on sale, so consider it the perfect time to treat yourself. 

    Keep scrolling to shop the best designer buys available on Amazon right now. 

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    Who What Wear

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  • Nontoxic Beauty Can Be Pricey—Thank God Our 14 Favorites Are Finally On Sale

    Nontoxic Beauty Can Be Pricey—Thank God Our 14 Favorites Are Finally On Sale

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    I’ll always have a huge appreciation for organic skincare and other nontoxic beauty items. Although I know the term “nontoxic” can be a bit broad and, in some ways, misleading when used as a marketing term, I always appreciate retailers like Credo who set the standard for ingredient consciousness in the beauty space. Every product sold on the brand’s website is vetted to the highest standards of safety so you can rest easy knowing the skincare, haircare, and makeup you snag there won’t harm your health in any way.

    On a more personal note, I’ve also found that organic products without any extra nonsense tend to gel well with my extremely sensitive, acne-prone skin. The only downside is that these beauty products are often way more expensive than what you can find at your average drugstore since the ingredients are so high quality. Luckily for us, though, Credo happens to be having its biggest sale of the year. Starting today, you can receive 20% off both in-store and online at Credo through November 27. As a note, Osea and Henry Rose products will only be on sale in-store and not online.

    For all my favorite on-sale products, keep scrolling. I have lots to share!

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    Shawna Hudson

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  • The Preppy Look Is Hitting RN—These J.Crew Sale Finds Perfectly Depict the Trend

    The Preppy Look Is Hitting RN—These J.Crew Sale Finds Perfectly Depict the Trend

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    Preppy fashion, derived from the style found at preparatory schools, has kind of a bad rep. Or rather, it has strayed from what it originally looked like and toward obnoxious whale embroidery and an overabundance of gingham. But that’s not really what preppy fashion is, and J.Crew—specifically under the helm of its head of womenswear design, Olympia Gayot—has been among the handful of brands to remind people of its origins and fashion codes. Think oxford button-down shirts, classic penny loafers, corduroy, and cable-knit sweaters. It’s far more classic than many think. 

    If you, like me, are far more inclined to dress preppy in this more timeless version of the aesthetic, then today’s your lucky day. Right now, J.Crew is hosting a sitewide Black Friday sale that’s stocked with everything one could ever need to achieve the preppy look in 2023. From Breton tees to Mary Jane flats, cashmere knits to trench coats, the 31 sale finds below will help you to rediscover true preppy fashion. 

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    Eliza Huber

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  • Run, Don’t Walk—Nordstrom’s Black Friday Beauty Deals Are Too Good to Pass Up

    Run, Don’t Walk—Nordstrom’s Black Friday Beauty Deals Are Too Good to Pass Up

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    As a beauty editor, Black Friday is my Super Bowl. I spend days combing through all of the Black Friday deals in my inbox to determine the very best ones. This year, to no one’s surprise, Nordstrom has some of the best Black Friday deals in the game. 

    The discounts started dropping at Nordstrom starting on the 16th, but they officially dropped at 12 a.m. today. I rounded up the best black Friday deals at Nordstrom right now (some products are up to 60% off), so keep reading for the absolute best markdowns available. 

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    Katie Berohn

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  • She Wanted to Send Those Brats Off to Switzerland—I Wanted Her Beauty Aesthetic

    She Wanted to Send Those Brats Off to Switzerland—I Wanted Her Beauty Aesthetic

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    In the film, Hallie Parker and Annie James (Lohan in a seriously Oscar-worthy performance) attempt to sabotage the engagement between their father and his new fiancée, Meredith Blake (played by the amazing Elaine Hendrix). It’s not too difficult a task, as Meredith is nasty enough to fit into the evil stepmother stereotype seamlessly. However, though she threatens to “ship those brats off to Switzerland,” one cannot deny the woman’s stylish wardrobe and stunning makeup. Many fans of the movie have been calling for “justice for Meredith Blake” in recent years (including Hendrix herself), and it’s easy to see why— she was chic, and Hendrix once said she modeled Meredith after Old Hollywood icons.

    If you want to incorporate some of Meredith Blake’s beauty regimen in your routine (as well as some of the other characters from The Parent Trap), keep reading for the products you’ll need!

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    Marie Lodi

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  • Reformation’s Best Sale of the Year Is Here—31 Items I’m Screaming Over

    Reformation’s Best Sale of the Year Is Here—31 Items I’m Screaming Over

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    If you’re a fan of Reformation (and honestly, who isn’t?), you’re probably aware that the brand doesn’t hold all that many sales. In fact, it’s fewer than five a year. So Reformation’s Black Friday sale is one you should definitely take advantage of, even though the entire internet is currently vying for our attention (and wallets). 

    From now through midnight on November 27, Reformation is offering 25% off of the entire inventory—even its limited edition pieces. (Prices are marked with the discount, so no code is needed.) As someone who looks at Reformation almost daily, I feel confident in saying that this season’s assortment of pieces is the best yet. There are tons of shoes, dresses, sweaters, bags, pretty tops, and so much more—but popular items are already selling out, so I suggest placing your order ASAP. And I’m here to help with that. Keep scrolling to shop the 35 best items from Reformation’s epic site-wide Black Friday sale.

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    Allyson Payer

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  • The Chicest Handbags on Sale This Black Friday

    The Chicest Handbags on Sale This Black Friday

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    While there are a ton of great deals to be had on Black Friday, there’s no doubt navigating them all can feel overwhelming. I personally like to approach the biggest sale season of the year with a bit of a game plan. Along with holiday gifts and a few festive pieces, big investment purchases such as coats, boots, and bags are high up on my list so I can get the best deal possible! Handbags, in particular, are on my mind this sale season. This week, I’ve scoured the Black Friday deals on the internet, and I’m sharing 30 chic styles I have my eye on should you also be in the market for a new bag. Included in the mix are timeless leather bags, designer investments, and a few fun, glitzy options for the festive season ahead.

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    Judith Jones

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  • I Did a Nordstrom Deep Dive—29 Epic Sale Finds I’m Losing It Over

    I Did a Nordstrom Deep Dive—29 Epic Sale Finds I’m Losing It Over

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    The best sales of the year have officially arrived now that Black Friday is here. The sheer volume of pieces to choose from can be overwhelming, so I’ve combed through the biggest sales of the season to highlight the very best items to add to your cart. That includes Nordstrom, where I did a deep dive to uncover the Black Friday sale items that are most noteworthy and likely won’t last very long before they sell out.

    My short list includes wardrobe staples, such as Reformation pleated trousers and New Balance sneakers, that are already stocked in my closet and ready for a replacement. But I’ve also included pieces I’ve been eyeing for many months but haven’t splurged on yet. I’ll be adding Khaite’s strapless satin dress to my shopping cart first. Ahead, see the best Black Friday shopping finds from Nordstrom, according to this fashion editor.

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    Kristen Nichols

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  • Looking for Healthier, Longer, or Shinier Hair? Shop These 25 Black Friday Deals

    Looking for Healthier, Longer, or Shinier Hair? Shop These 25 Black Friday Deals

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    No matter what your hair concern is (dryness, dullness, breakage, or split ends) and no matter what your hair goal is (stronger, healthier, longer, or shinier hair), we have good news: There’s a product that can help you fix the first and achieve the second. Maybe it’s a non-damaging heat tool, or maybe it’s a moisturizing hair mask. Perhaps it’s a combination of both. 

    Regardless, if you want better hair (whatever that means to you), now’s the time to up the ante with Black Friday and Cyber Monday markdowns happening left and right. We already went over the best skincare deals, but now, we’re ready to focus on all things hair. Keep scrolling to see the 25 Black Friday and Cyber Monday hair deals worth shopping. We’re wishing you only good hair days ahead. 

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    Kaitlyn McLintock

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  • I Found 31 of the Coolest Designer Pieces From Net-a-Porter’s Black Friday Sale

    I Found 31 of the Coolest Designer Pieces From Net-a-Porter’s Black Friday Sale

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    It’s that magical time of year for those designer-loving shoppers who are on a budget, or even for those who are just into getting a really great deal. Why, you ask? The Net-a-Porter Black Friday sale, of course. If you know, you know—it’s the perfect time for scooping up a plethora of covetable luxury finds at a much more attainable price. The high that results is intoxicating to say the least, and the compliments you’ll receive when wearing your scores are even more satisfying.

    The Net-a-Porter Black Friday sale just started, so I was quick to dive into each department to find the best of the best deals that are not just worthy of an investment but guaranteed to get a lot of wear as well. My favorites range from classic outerwear and chic dresses to classic jeans and stunning sweaters, with some great shoes and bags sprinkled in. Ahead, shop 31 of the coolest designer pieces from Net-a-Porter’s Black Friday sale.

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    Jennifer Camp Forbes

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  • Prepare to Move Quickly—40 H&M Black Friday Deals That Are Bound to Sell Out

    Prepare to Move Quickly—40 H&M Black Friday Deals That Are Bound to Sell Out

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    It’s Black Friday, and top-tier retailers are coming in hot with incredible deals. With an array of deeply discounted pieces, H&M is not any different. Combing through pages filled with hundreds of deals can get a bit tiring, so I’ve done the work for you. Yes, I’ve sifted. Yes, I’ve scoured. The result is a curated selection of my favorite H&M Black Friday Deals. 

    If you’re dying to jump in headfirst, then look no further. From everyday basics to the coziest knits, every product category is accounted for. You can also expect to find some of the season’s biggest trends represented, like a pop of red, moto boots, and so much more.

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    Chichi Offor

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  • I Just Spent Hours on Shopbop—Here Are the 35 Most Regret-Free Black Friday Buys

    I Just Spent Hours on Shopbop—Here Are the 35 Most Regret-Free Black Friday Buys

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    Black Friday is officially here, and if you’re shopping the sales this year, it’s time to get down to business, as many of them started early in the week and will be wrapping up soon. One Black Friday sale that you’re definitely not going to want to miss is Shopbop’s. From now through the end of the day on Monday, November 27, Shopbop is offering 25% off nearly everything on its site with the code HOLIDAY.

    I probably don’t need to tell you this, but Shopbop is one of the best places to shop on the internet. It has tons of brands, an excellent beauty section, and a men’s site. Although Shopbop has lots of great sales throughout the year, none are quite as rich as its Black Friday sale with no minimum spend required.

    I spent several hours scrolling through the sale (no complaints from me) and narrowed things down to 35 of the best and most stylish deals from the sale. Read on to shop them before the sale ends or they sell out—whichever happens first.

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    Allyson Payer

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  • I’m a Fashion Editor—34 Gift Ideas I’m Shopping From Amazon’s Black Friday Sale

    I’m a Fashion Editor—34 Gift Ideas I’m Shopping From Amazon’s Black Friday Sale

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    I shop for a living, so you’d be right in thinking I’m already keeping track of all the best Black Friday deals to be had this year and bookmarking all the chicest items worth scooping up during the biggest sale event of the year.

    Amazon’s official Black Friday is starting earlier than ever this year—launching on November 17 and extending through November 27—which means you get more days to shop an ever-changing assortment of deals.

    This sale is the perfect opportunity to shop for your loved ones’ holiday gifts without paying full price! I know that sifting through thousands of products on Amazon is time-consuming and exhausting and not exactly how you want to spend your Thanksgiving week, so I’ve done the hard work for you. I’ve ransacked Amazon’s Black Friday deals from top to bottom to bring you the best ideas to gift your loved ones with this holiday season—from beauty products to home décor and stylish wardrobe staples.

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    Judith Jones

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  • I Set My Alarm to Shop Net-a-Porter’s New Sale—29 Finds You Need to See

    I Set My Alarm to Shop Net-a-Porter’s New Sale—29 Finds You Need to See

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    Net-a-Porter sales don’t come around often, but when they do, they’re unmissable. Unlike other retailers, its sales only happen a few times a year but are stocked with every epic brand you could possibly want in your closet. With prices reduced by up to 50% for its Black Friday sales, that means now is the best possible time to add some stunning pieces to your closet.

    I’m a dedicated Net-a-Porter shopper, so I keep a close eye on all of its market. I’ve combed through the thousands of marked-down items to bring you the very best finds to add to your shopping cart so that you don’t have to spend hours scrolling. Ahead, I made a list of the pieces I would personally add to my cart—from affordable basics to showstopping designer items I’ve had my eye on for months. Ahead, the very best Net-a-Porter Black Friday shopping finds that are too good to pass up.

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    Kristen Nichols

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  • 30 Chic Black Friday Basics and Sweaters on Amazon That I Predict Will Sell Out

    30 Chic Black Friday Basics and Sweaters on Amazon That I Predict Will Sell Out

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    Black Friday is officially here, and Amazon has an endless number of deals—especially in the fashion category. While the thousands and thousands of deeply discounted goods can be a bit intimidating to sift through, I’ve done all the heavy lifting so you don’t have to. I’ve dug through Amazon’s virtual aisles, and I’ve curated a selection of the best Amazon Black Friday basic staples and sweater deals worth tapping into.

    With the incredibly low prices, right now is the best time to fill any wardrobe gaps, shop for gifts, or treat yourself to something special. Ahead you can expect a range of basic fashion finds or cozy knits that you’ll wear on repeat throughout the year. Included in the mix are cool footwear, gorgeous jewelry, chunky sweaters, and so much more.

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    Chichi Offor

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