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  • I Just Got Back From Copenhagen—7 Trends I Spotted Everywhere

    I Just Got Back From Copenhagen—7 Trends I Spotted Everywhere

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    Before touching down in Copenhagen, I already knew I was going to love it. The Danish city has been making waves over the last few years as one of the most stylish cities to visit and a favorite It destination among our editors. While there are so many recommendations out there on what to do, see, and eat when you’re in the cool girl–approved coastal city, there isn’t much written about the art of people-watching for hours on end while sipping coffee in the grungy Nørrebro or shopping around in bustling Indre By. 

    As a die-hard lover of Scandinavian fashion, my editor senses were tingling. I knew the best way to see what the stylish Copenhagen set was actually wearing would be to sit somewhere for a day and just write down trends. Forty-eight hours and almost 2000 sneaky ‘fit pics in my camera roll later, I can confidently say these seven trends are the ones Scandi women are actually wearing. 

    From swoon-worthy faux-fur coats to It girl–inspired accessories from days gone by, scroll to see and shop the Scandi winter fashion trends you need to know.

     

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    Ana Escalante

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  • 30 Under-$250 Zara, H&M, and Mango Coats That Look Like Pure Luxury

    30 Under-$250 Zara, H&M, and Mango Coats That Look Like Pure Luxury

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    It’s about that time of year when coats are at the forefront of our minds—and wardrobes. Once the temps hit below 60°, you’re basically wearing one from day to night—whether you’re going from meetings to happy hours or out on a brisk walk or cozy date. It’s the one item of clothing everyone sees first, and it will do everything in its power to provide you with comfort, warmth, and style.

    If you’re looking for a new coat this season that oozes luxe vibes but you don’t want to spend a fortune, then this one is for you. We scoured our favorite affordable retailers—Zara, H&M, and Mango—for chic coats that look expensive but all clock in at under $250. From puffers to wool overcoats to shearling stunners, take a look below at our roundup of stylish toppers that are versatile and chic.

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    Judith Jones

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  • 5 Stunning Winter Outfits I'm Bookmarking for Party Season

    5 Stunning Winter Outfits I'm Bookmarking for Party Season

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    They call the holiday season the most wonderful time of the year, and for me, all the party invites are the reason for that. Actually, it’s not so much the parties as it is the opportunity to wear really fabulous holiday party looks. Winter isn’t my favorite season to dress for, but when it comes to a winter party look, I have to admit I change my tune. It’s the time of year to have fun and be a little more whimsical and over the top than you normally would. Sequins? Absolutely. Bows? Encouraged. I was doing some digging on Instagram, searching for all of the winter party outfit inspiration I could find, and came across five outfits that I immediately wanted to re-create. 

    Keep scrolling to see which five winter party looks I’m loving for this season.

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    Grace O’Connell Joshua

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  • After 3 Weeks, I Swear This Matcha-Spiked Body Lotion Gave Me Firmer Skin

    After 3 Weeks, I Swear This Matcha-Spiked Body Lotion Gave Me Firmer Skin

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    I think bodycare is consistently overlooked. I’ve talked to friends, family members, and other beauty editors, and so many of them have said the same thing: “I’m way better about caring for the skin on my face than I am about caring for the skin on my body.”

    I’m not saying I’m any better. Although I’ve improved upon my bodycare routine in recent years, it’s nowhere near perfect. Still, I’m constantly testing new bodycare products to see what can give me smooth, plump, bright, and glowing skin from the neck down. I want to know I’m using products that are actively and holistically treating my skin—not just moisturizing it. Well, recently, a new product came across my desk, and after using it for a mere three weeks, I think I found my latest bodycare obsession. Instead of simply moisturizing my skin like so many other formulas, this body lotion also firms, smooths, strengthens, and protects it from environmental aggressors. It’s a one-and-done formula that does so much it almost feels unfair to call it a body lotion at all. Keep scrolling to see which one it is and why I can’t shut up about it. 

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    Kaitlyn McLintock

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  • These 29 New H&M Items Will Make Any Wardrobe Feel Chicer

    These 29 New H&M Items Will Make Any Wardrobe Feel Chicer

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    H&M is a go-to retailer for many of the fashion editors on the team given the vast assortment of forward selects that look expensive but skew on the more affordable side. And yep, the latest winter drop is filled with these elevated pieces. 

    There’s quite a range of new H&M winter items that feel modern and current and could instantly make any wardrobe feel chicer. I’m referring to pieces like dreamy knitwear, polished outerwear, pretty dresses, and much more.

    Keep scrolling to check out the latest H&M items that seriously bring the chicness.

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    Bobby Schuessler

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  • I'm Sweater Obsessed—31 Incredibly Chic Finds I Can't Get Off My Mind

    I'm Sweater Obsessed—31 Incredibly Chic Finds I Can't Get Off My Mind

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    Sweater weather is here, and it’s a dream for those who love to snuggle in with a chic knit. When I tell you that there is a tremendous offering of stylish sweaters this season, I am 100% serious. One place where the selection is particularly stellar is Shopbop. It’s so stellar, in fact, that I am finding myself having a hard time not breaking my spending budget this month.

    Whether you’re looking for an elevated under-$100 sweater or an investment-worthy find, there is something for every price point and personal style at Shopbop right now. I rounded up my favorites, paying specific attention to all the latest knit trends that still have a timeless vibe. Keep scrolling to shop my edit of 31 chic turtlenecks, polo-collared styles, forever classics, and so much more.

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    Jennifer Camp Forbes

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  • Yep, This Non-Skinny Jeans Trend Will Define 2024—Take Note

    Yep, This Non-Skinny Jeans Trend Will Define 2024—Take Note

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    I was shocked by how much I liked these balloon jeans. I usually shy away from anything that will exaggerate the volume of my lower half, but the shape of this pair really blew me away. It’s roomy and tapered in all the right places. I ended up going down a size from what I’m wearing in the other fits you’re about to see, and it ended up being the perfect barrel-leg yet snug-in-the-waist fit.

    “I wasn’t sure this style was for me, but I was pleasantly surprised by how well it looks on,” one Youtube reviewer said. “I love everything about these jeans. It looks great with flats and sneakers. Definitely a keeper.”

    Pros: High rise fit, subtle balloon shape; organic cotton that will soften over time; Cons: Runs large, limited color options

    Material: 100% organic cotton

    Size range: 23 to 34

    Color range: Three blue washes, one white, and one black option

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    Anna LaPlaca

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  • I'm an Editor and Mom of Two—Here's What to Gift Kids (and Parents) This Year

    I'm an Editor and Mom of Two—Here's What to Gift Kids (and Parents) This Year

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    Whether you’re looking for your own minis, a niece or nephew, a friend’s baby, or a new parent, shopping for littles can be a big stress—especially if you don’t know what you’re doing. I mean, if this was four years ago, I would have been completely lost writing this story. In fact, I would have probably refused all together. However, two boys later, I kind of feel like an expert, so here goes nothing!

    Today, I’ve rounded up the best gifts for children, babies, parents, and families this holiday season with something for every budget but also every vibe. Whether they’re into DIY activities, park picnics, books, or keeping up with the cutest in kids’ clothes, I’ve got it all—and then some. Ready to spoil the little ones in your life? Simply keep scrolling to get started.     

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    Nicole Akhtarzad Eshaghpour

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  • 8 Trends Set to Define 2024 Fashion

    8 Trends Set to Define 2024 Fashion

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    Twenty twenty-three has been a wild and crazy ride in the fashion industry, with creative directors coming and going, designers completely revamping their brands, and finally, some fresh-feeling trends debuting on the runways. New avenues of inspiration have been introduced by way of sports, with Rihanna appearing at the Las Vegas Grand Prix in Gucci, Prada, and Balenciaga; Netflix’s Beckham reminding us of every Posh Spice game-day outfit from the ’90s and early aughts; and Grace Wales Bonner continuing to bring soccer style to the fashion set through her collaboration with Adidas. And of course, there’s the quiet-luxury movement, which single-handedly ushered in a return to simple, wearable style after years of saturated hues, maximum volume, and over-the-top accessories. 

    Because of all this, I have a pretty good idea of what 2024 will look like sartorially and, specifically, which trends will go on to define its 365 days. From the one designer who’s set to rule the year ahead to the one color you can expect to see on every bag, sweater, dress, and shoe in January and beyond, everything you need to know about fashion post–December 31 is yours for the taking below. And remember to take notes. In a few weeks’ time, when everyone else is scrambling to refresh their wardrobes to go along with their resolutions, you’ll be sitting pretty knowing you’ve already earned a master’s in 2024 fashion. 

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    Eliza Huber

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  • Everyone Is Wearing These Two “Boring” Colors With Red

    Everyone Is Wearing These Two “Boring” Colors With Red

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    As you know, red is the color of the season—maybe even the year. And I’d be remiss not to point out some commonalities with how people are wearing the It color. And the fact of the matter is, it may seem like stating the obvious, but somebody’s gotta do it.

    My Instagram feed is currently filled with crimson outfits. Some are head-to-toe but most contain just splashes of red—whether in the form of a sweater, a pair of shoes, a bag, and so on. And more often than not, those red splashes are paired with one of two “boring” colors: gray or black. Groundbreaking, right? The thing that is interesting is that wearing gray or black ultimately allows red to shine. Nothing is competing with it for attention. It’s basically saying “I’m wearing an It color and that’s what I want you to notice.” All of the outfits below confirm this, so have a scroll and see for yourself. And while you’re at it, shop the best black, gray, and red pieces to wear together.

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    Allyson Payer

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  • I'm a Shopping Director, and I Think These 31 Winter Items Are Beyond Chic

    I'm a Shopping Director, and I Think These 31 Winter Items Are Beyond Chic

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    I scroll through pages and pages of new arrivals on a weekly basis given my role as the shopping director here at Who What Wear. I then curate edits of the standout picks that I think you, dear readers, will really love. And yes, that’s what coming your way below.

    I rounded up 30 recent winter fashion finds that get an A+ from me because they’re incredibly chic. I’m referring to pieces like statement-making outerwear, including the silhouette above; dreamy knits that are very versatile; and gorgeous accessories. (Ahem, new Celine bag, anyone?)

    Keep scrolling to check out the latest winter pieces that I believe you’ll adore.

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    Bobby Schuessler

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  • I'm a Fashion Editor—34 Party-Ready Tops I'm Styling With My Jeans This Season

    I'm a Fashion Editor—34 Party-Ready Tops I'm Styling With My Jeans This Season

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    With the festive season in full swing and events lining up in the cal—from cocktails with friends to dinner parties and holiday festivities—you’ll want to be armed with the perfect after-hours outfit: jeans and a party-ready going-out top.

    No matter your age, the combination always works, and whether you go for a little something sparkly or lean toward a minimalistic silhouette, the going-out top will elevate your denim and ensure you feel and look your best for an evening out. Keep scrolling for our favorite party-ready tops on the market right now for every budget and taste.

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    Judith Jones

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  • I Worked as a Nordstrom Stylist for 20 Years—This Is My Current Capsule Wardrobe

    I Worked as a Nordstrom Stylist for 20 Years—This Is My Current Capsule Wardrobe

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    Jennifer Sattler worked as a stylist at Nordstrom for 20 years, where she helped customers uncover their personal style and build out their wardrobes. She’s now a content creator and at the helm of Closet Choreography. So yes, it’s safe to say that she certainly knows a thing or two about what’s up in the style department. On that note, she’s also a master at creating capsule wardrobes. And her latest street style capsule wardrobe is worth noting. 

    “Capsule wardrobes make it easy to put together a range of outfits that reflect your style,” Sattler said. “My street style capsule wardrobe checklist can be customized to manifest your personal style.” Below, you’ll uncover the key pieces Sattler currently swears by to create her chic ensembles.

    Keep scrolling to find inspiration for your own capsule wardrobe.

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    Bobby Schuessler

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  • 29 Winter Finds You Have to See If Your Shopping Motto Is “Fewer But Better”

    29 Winter Finds You Have to See If Your Shopping Motto Is “Fewer But Better”

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    Welcome to my dream wardrobe. Earlier this year, I made the executive decision that 2023 was going to be the year that I stop making impulsive purchases and actually save up for the worthwhile wardrobe investments that will outlast trends and outsmart seasons. It’s definitely easier said than done, but this year, I’ve set out to make my closet stronger and much longer lasting. I’m starting to feel sick of constantly having to purge my closet just to stay up to date for the season, and now I’m more interested than ever before in building a wardrobe that’s timeless and trend-agnostic and, most importantly, feels like me.

    I know I’m not the only one feeling this way, either. We’re reaching a point in fashion where many of us are experiencing trend fatigue, and while I personally don’t foresee trends ever ceasing to exist, I think the answer to this exhaustion is twofold: narrowing in on a personal style that isn’t so easily swayed by fleeting trends and being a pickier shopper—a much pickier shopper.

    With this “fewer but better” mindset, here are 29 of the best investment buys for winter 2023 so far. They’re cool, they’re classic, and they’re made to last.

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    Anna LaPlaca

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  • I Thought These Shoes Were Ugly and Impractical, But Now They're Peak Cool

    I Thought These Shoes Were Ugly and Impractical, But Now They're Peak Cool

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    For years, I’ve dismissed this shoe trend thinking it was just an impractical outlier of footwear fashion that would fade over time. However, shearling shoes have undergone a remarkable transformation, emerging as the unexpected star of the style scene and returning winter after winter. What was once deemed as clunky, dirty, and perhaps a tad eccentric has now evolved into a winter style staple. The resurgence of shearling in footwear has captivated a lot of the coolest people I know, prompting a reevaluation of its aesthetic appeal and practicality, turning skeptics into admirers of this cozy shoe trend.

    Let’s explore the journey of shearling shoes, from the random runway appearance to the forefront of cool fashion. Below, I’ve discovered the 28 best pairs of shearling shoes that you need to know about.

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    Sierra Mayhew

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  • These 12 “Anti-Static” Hair Products Are the Key to Smooth Strands This Winter

    These 12 “Anti-Static” Hair Products Are the Key to Smooth Strands This Winter

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    “In the winter, I always recommend incorporating a hydrating shampoo and conditioner, like Unite 7Seconds Shampoo ($34) and 7Seconds Conditioner ($36), into your haircare routine to keep the hair moisturized and protected,” Snyder says. “I also love using the 7Seconds Detangler ($22) after washing for additional moisture and protein to strengthen strands.” 

    If you want to up the ante, Snyder recommends using a hair mask too—especially if you have textured or chemically processed hair. “Textured hair is more susceptible to frizz, as the hair tends to be drier and have more surface area, making it easier for moisture to escape,” she says. “Damaged hair has a compromised cuticle layer that cannot effectively retain moisture.” She recommends the Unite 7Seconds Hair Masque ($50).

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    Kaitlyn McLintock

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  • “Cold Girl” Makeup Has Made Its Official Return—5 Fresh Takes on the Viral Trend

    “Cold Girl” Makeup Has Made Its Official Return—5 Fresh Takes on the Viral Trend

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    “Cold girl” makeup was a hit on TikTok last winter, and now that we’ve had our first snowfall of the season here in the Northeast, creators have resurfaced the trend. To copy this look, you’ll want to start with a generous sweep of blush on your cheeks and nose to replicate the natural flush you get from being in the cold. Next, apply an icy highlighter on your cheekbones to resemble glistening snowflakes. And for frostbitten lips, add some color to the center of your lips, and then diffuse it outwards with your finger. Easy enough, right? Keep scrolling to see five takes on this trend that you can re-create whether you’re hitting the slopes, attending a holiday party, or sipping hot cocoa by the fire.

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    Emma Walsh

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  • The Latest Inclusive Collection From Revolve Is Too Good to Pass Up

    The Latest Inclusive Collection From Revolve Is Too Good to Pass Up

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    Social media influencer and plus-size fashion Model Remi Bader has launched a new collection for her inclusive-sized collaboration with Revolve. Remi x Revolve features an array of trend-forward, chic pieces that are perfect for this time of year. This drop marks her second collection for the trendy fashion behemoth. Like the first collection, this latest drop is available in sizes XXS-4X—making it one of the most diversely sized collections available to shop through Revolve.

    As a fashion editor and plus-size fashion girl, I couldn’t wait to get my hands on these pieces to see how they hold up IRL. Keep scrolling to read my thoughts on a festive set from the Remi x Revolve collab, and shop my other favorite styles from Remi x Revolve as well. 

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    Chichi Offor

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  • The Chic Aimee Song x Madewell Collab Is Here, and Everything Is a Must-Buy

    The Chic Aimee Song x Madewell Collab Is Here, and Everything Is a Must-Buy

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    “I wanted to create a collection that was approachable and going to last beyond just the holiday season. Oftentimes when we’re thinking of holiday parties, dinners, [and] things like that, we tend to just buy a piece for that one occasion, and it’s so hard to mix and match throughout the rest of the year,” Song explained during an interview with Who What Wear. As a longtime lover of the brand, Song’s intention was to infuse her own personal style with that of the brand, leading to a perfect mix of the heritage staple pieces that Madewell is known for along with subtle nods to Song’s tried-and-true outfit combinations, favorite colors, and memorable fashion-week outfits.

    The collection is exactly what comes to mind when I think of Song’s signature cool-girl style. Faux-leather pants, metallic miniskirts, and comfortable yet chic two-piece purple sets all make their presence known.

    Collaborations of this caliber, especially when creative teams live far from each other, can be a challenge. Song and her fashion label, Song of Style, are based in L.A., and the Madewell team is in New York, but despite the distance, endless Zoom calls, and dozens of fabric samples sent back and forth, Song can’t help but gush about how seamless the process was. “I’ve worked with them for so long. I am the Madewell customer. It was all so natural,” she said.

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    Ana Escalante

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  • After Spending 72 Hours in Sweden, I Can Confirm These 7 Brands Are the Future

    After Spending 72 Hours in Sweden, I Can Confirm These 7 Brands Are the Future

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    Petra Tungården playfully calls herself a fashion “dinosaur.” As a tried-and-true industry veteran with over 20 years of experience working in fashion and media under her belt, it makes sense. Since 2017, Adoore has been focusing on form-fitting, cozy, chic ready-to-wear womenswear. As Tungården puts it, she set out to fix the pain point so many women often complain about: that, with a closet full of clothes, they have nothing to wear.

    “For many, a staple wardrobe often leans towards minimalism, with focus on pants and shirts,” Tungården told Who What Wear. “Personally, I’ve always favored dresses, aspiring to curate a staple wardrobe centered around them. During the summer season, Adoore is known for vibrant prints that we create in-house. Although our designs embrace color, they stay resistant to fleeting trends, always prioritizing a timeless look with the fit in focus.”

    For you, what is the future of fashion or of your business? Is this a dream or concept that’s just exclusive to your business in Sweden, or is it an idea you can apply as you expand?

    For me, the future of fashion, and specifically our business, revolves around the concept of long-term investments that beat fleeting trends. Our unique focus on the perfect fit positions our clothing as fashion-forward without being limited to trends. That’s a universal idea we aim to apply and nurture as we expand.

    In Sweden, the evidence lies in the results. Our clothing from seasons past continues to hold their value, often selling for the same or even higher prices years later on the secondhand market. This is a testament to the timeless nature of our designs. Our vision is to keep creating pieces that withstand the test of time, with great fit as our main focus.

    After visiting Sweden, one thing I noticed heavily was the abundance of creative vision, especially as it pertains to community. Everyone works together, knows each other, and often, invests or does collaborations with each other. Do you think this is exclusive to the creative arts, fashion, and lifestyle scene in Stockholm? 

    In Sweden, there’s a spirit of teamwork and support within most industries. In our culture, there is a “team before me” vibe. Whether in arts, tech, public or any sector, the culture is about working closely within the industry, getting to know each other, and tackling projects together. It’s really ingrained in our approach to how we do things here.

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    Ana Escalante

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