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  • The Cool Brand Fashion Insiders Are Buying Their Accessories From This Winter

    The Cool Brand Fashion Insiders Are Buying Their Accessories From This Winter

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    The secret’s out: Ssense is the destination for winter shopping. In case you haven’t been paying attention to the digital-first Canadian retailer (or its A+ Instagram), you might have missed the fashion set’s obsession with the brands it carries. Industry darlings such as Simone Rocha, ACNE Studios, and Jacquemus, along with younger, emerging labels are all featured on the site—and, if you’re watching it like a hawk, usually on sale.

    If you’re not in the position to shell out thousands of dollars for a designer handbag this winter but still want to wear something luxe here and there, look no further than Ssense’s chic array of winter accessories. From fuzzy headwear to adorable jewelry, these Ssense items are ones you can’t miss.

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    Ana Escalante

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  • Nordstrom, Shopbop, and Net-a-Porter Have the Best Shoes and Bags—30 I Love

    Nordstrom, Shopbop, and Net-a-Porter Have the Best Shoes and Bags—30 I Love

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    I love a good bag and a pair of shoes. You too? Thought so. Those perfect silhouettes have the ability to completely elevate and transform even the simplest of outfits. While I personally find great bags and shoes at a variety of brands and retailers, I consistently find the best assortment at Shopbop, Nordstrom, and Net-a-Porter. There’s such a variety at each of these editor-favorite spots, no matter your style.

    I thought I’d take a scroll through the offerings at the trio of stores to curate an edit of the bags and shoes that I love and that I think you’ll be into as well. Note that the selects run the gamut. On the bag front, there’s everything from of-the-moment XL totes to gorgeous shoulder bags. Need a fresh pair of boots or flats? I’ve got you covered there as well. Keep scrolling for more.

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    Bobby Schuessler

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  • I Look at Nordstrom Every Single Day—These Are the Best Winter Pieces to Buy Now

    I Look at Nordstrom Every Single Day—These Are the Best Winter Pieces to Buy Now

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    Scanning through Nordstrom has become a joyful daily routine, much like drinking my vanilla latte and indulging in long showers. It’s part of my job as Who What Wear’s senior market editor to keep abreast of all the coolest new fashion items at the trusty retailer and share the best pieces with you, our dear readers. And that’s exactly what I’m doing today! After thoroughly scouring the multi-brand retailer, I’m bringing you all my favorite winter fashion finds that I believe are worth adding to your closet this season.

    From versatile basics to statement sweaters, cool boots, and luxe-looking coats, there’s a piece that will suit every taste, budget, and winter craving. So if there’s a missing piece in your winter wardrobe, you’ll be sure to find it below. Stay warm in style!

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    Judith Jones

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  • I Describe My Style as Simple—These Are the Key Items I'm Wearing in 2024

    I Describe My Style as Simple—These Are the Key Items I'm Wearing in 2024

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    I like effortless dressing without a lot of fuss. Although I would categorize my style as simple, I wouldn’t say it is basic—far from. I love a good basic, but as a whole, there is something timeless and elegant about a minimalist look. I stock my wardrobe with uncomplicated pieces, so during the grand rush of a weekday morning, I can pull together looks that look like a million bucks and can be styled seamlessly with each other in a variety of ways. A great knitwear piece goes with everything from jeans to trousers to a midi skirt. A faux-leather trench coat can be mixed with a dressier outfit for date night as easily as it can with a sweat suit and sneakers on the weekend. These are the types of simple items that make up a well-organized wardrobe and, for me, make outfitting a breeze. 

    As we are soon to welcome a new year, I am adding a few things into my closet and letting you in on my special finds. My shopping list includes an oversize wool coat (winter has just started, after all), a barn jacket inspired by the Miu Miu S/S 24 runway, a new pair of Levi’s, and much more. There might be some trend-inspired items sprinkled in the mix, but overall everything possesses an easy feel that defines simplistic dressing. Keep reading to find my top 30 key simple items for 2024.

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    Kristina Rutkowski

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  • I'm the Fashion Director at Shopbop—These Are the Trendy Basics to Wear in 2024

    I'm the Fashion Director at Shopbop—These Are the Trendy Basics to Wear in 2024

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    Who What Wear editors are known for meticulously combing through pages and pages of beauty products, clothing, and accessories to curate a selection of only the very best pieces to shop. And we love it. But imagine what it’s like to be the fashion director of Shopbop—even we’re envious! 

    Caroline Maguire has been setting the style direction for Shopbop since 2017, choosing the best quality basics and most eye-catching trends for almost eight years. So of course, when we wanted some expert intel on the trendiest basics to stock up on for next year, we went straight to the source. 

    Ahead, check out the 20 pieces that Maguire recommends incorporating into your wardrobe for 2024. Her refined taste is a balance of super-elevated basics and more fashion-forward items that will help you kick off the New Year with a strong sense of personal style. Whether you choose to splurge on a special piece or prefer to invest in a few fantastic everyday items, you truly cannot go wrong with Maguire’s picks—and, just between us, you don’t have to wait until next year to wear ’em. 

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    Drew Elovitz

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  • This TikTok-Viral Serum Gave My Ultra-Round Face Cheekbones for Days

    This TikTok-Viral Serum Gave My Ultra-Round Face Cheekbones for Days

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    One of the main reasons so many of us tend to steer clear of retinol is that while the popular ingredient may be a holy grail when it comes to reversing signs of aging, not all skin responds well to such a powerful vitamin. Caudalie’s newest serum was made with everyone in mind. It’s formulated with resveratrol as a high-performing retinol alternative. “The patented combination of resveratrol, micro hyaluronic acid, and new vegan collagen 1 works synergistically to deliver the best results,” Kwitman tells us. Resveratrol and retinol may work in a similar way, but to an in vitro test on ingredients association, one is much more versatile than the other. 

    But what is resveratrol? According to Kwitman, it’s harnessed from the grapevine stalk and works to increase activity in the anti-aging cells. Made from 98% natural origin ingredients, the Resveratrol-Lift Instant Firming Serum also happens to be vegan, recyclable, and gentle, which makes it an effective alternative for retinol. “The serum is clinically proven to be three times more effective than retinol to firm and lift,” she says. “This is critical because by the time you reach 40 years old, you have lost nearly 50% of your collagen and 40% of your hyaluronic acid.” In other words, the older you get, the more changes you’ll notice to the skin. Using Caudalie’s patented resveratrol formula can help pump the breaks.

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    Maya Thomas

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  • 3 Tips to Stop Eczema in Its Tracks, According to a Derm

    3 Tips to Stop Eczema in Its Tracks, According to a Derm

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    While eczema can technically crop up at any time, it (unfortunately) thrives in winter. Since eczema is a form of severely dry skin, it’s often exacerbated by cold weather and dry air, meaning winter makes the skin issue that much worse, but there are plenty of factors that might cause a flare-up.

    “We don’t know the exact cause of eczema,” says Azadeh Shirazi, board-certified dermatologist. “We do know that people develop eczema as a result of genes and environmental factors. People with eczema often report other sensitivity conditions such as asthma and hay fever. There are multiple inherent factors involved, including skin-barrier disruption, imbalance of the skin’s microbiome, and immune dysregulation. Environmental factors such as cold or dry weather; contact with sensitizers such as fragrance, dyes, or preservatives; and stress all play a huge role. Research has found having an imbalance of microbiome in the gut can increase inflammation in the body and exacerbate eczema.”

    If you want to try to stop eczema before it starts (or becomes a bigger issue), I asked Shirazi for her best prevention tactics. Keep reading for the tips.

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    Katie Berohn

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  • These Effortless Coat-and-Boot Combinations Don't Top $250

    These Effortless Coat-and-Boot Combinations Don't Top $250

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    Talk to any fashion person, and they’ll admit winter is when they really start dressing. The arrival of cold weather proves perfect for a chic ensemble complete with crafted layers, statement coats, and sleek boots to combat the December, January, and February blues. Now that winter has finally settled in and our shopping lists are long, it’s time to admit that sometimes, the cute coat-and-boot combinations we see online can skyrocket into hundreds of dollars. Yikes!

    Thankfully, after doing some digging, I came up with eight easy-to-replicate coat-and-boot outfit ideas, all ringing in under $250. From fresh NYC inspiration to classic French looks, browse the best wallet-friendly boots and coats to buy right now.

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    Ana Escalante

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  • If You Want a Richer-Looking Wardrobe, These 34 J.Crew Items Are the Answer

    If You Want a Richer-Looking Wardrobe, These 34 J.Crew Items Are the Answer

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    Whether or not you’re looking to do a total wardrobe refresh, it’s impossible to overlook J.Crew’s current winter selection of luxe basics and special, splurge-worthy items. From the brand’s cult-favorite cashmere sweaters to structured bags and statement jewelry, there’s at least one dazzling, designer-quality piece that will make its way into your shopping cart. 

    But where to begin? Whether you choose to double down on timeless turtlenecks or invest in the most elegant-looking outerwear, it’s impossible to go wrong with classics of this quality. That’s basically what it comes down to: If you want to create a richer-looking wardrobe without going broke, then invest in well-made basics from a reliable source. 

    Ahead, we’ve picked out a mix of clothing and accessories that reflect the quiet luxury aesthetic at more affordable price points. Once you slip on a piece of J.Crew cashmere, there’s no going back—your wardrobe will never be the same again. 

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    Drew Elovitz

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  • 31 Gorgeous Nordstrom Items That I Predict Will Sell Out By January

    31 Gorgeous Nordstrom Items That I Predict Will Sell Out By January

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    If you’re in the market for a New Year wardrobe refresh, you’ve come to the right place. On a recent Nordstrom deep dive, I’ve found the most stylish, in-demand pieces that will most likely be gone soon. Yes, you heard right—I’ve curated a selection of styles that I predict will sell out by January. No need to worry, though, because I’ve included my handpicked favorites for your shopping pleasure. 

    You can expect an array of fashion finds across categories. From beautiful everyday denim, cozy knits, LBDs, and so much more. I’ve also included picks from top brands like Open Edit, Madewell, and Sam Edelman. Keep scrolling to uncover your new favorite wardrobe pieces. 

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    Chichi Offor

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  • It's Your Lucky Day: These Viral J.Crew Items Are Deeply Discounted This Week

    It's Your Lucky Day: These Viral J.Crew Items Are Deeply Discounted This Week

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    If you, like me, are a born-again J.Crew fan with bad habit for spending money you don’t have, today’s your lucky day. So many of the cult brand’s viral items and trend-forward pieces are on sale. Until tomorrow, December 14, almost everything on the website is up to 50% off. Yep, you can pick your jaw up off of the floor now.

    J.Crew’s sneaky sale comes right before the holidays, too, with a slew of adorable holiday pieces and formal wear. You can probably cross off an item or two from your wish list before best dressed season officially ends. I won’t keep you for any longer, though. Run, don’t walk, to add these delicious items to your cart before prices go back up tomorrow. Happy shopping!

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    Ana Escalante

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  • 29 Basics to Shop for a Richer-Looking Winter Wardrobe

    29 Basics to Shop for a Richer-Looking Winter Wardrobe

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    If there is one thing my friends are always asking me for, it’s fresh basics that can make their wardrobe look “richer.” With everyone’s love of quiet luxury only growing with each season and being my friend’s go-to fashion person/shopping encyclopedia, I gladly accept the task of finding the best elevated-looking basics out there. Of course, I wish I could stock my closet full of Khaite, The Row, and Toteme, but my budget has something different in mind. I wanted to curate a list of elevated basics that don’t sacrifice style for price. I wanted to get my hands on a new scarf coat, some chic flats, a new pair of jeans, and outerwear pieces to top off all of my winter looks. 

    Keep scrolling to see which elevated basics I’m sending my friends for the upcoming season.

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    Grace O’Connell Joshua

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  • Procrastination Is My Middle Name—35 Last-Minute Gift Ideas I'm Buying Now

    Procrastination Is My Middle Name—35 Last-Minute Gift Ideas I'm Buying Now

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    Generally speaking, when it comes to gift shopping, people fall into one of two camps: those who buy every single gift for every single person on their list by Black Friday and those who wait until the very last possible minute to press add to cart. As a mom of two with a full-time job, busy schedule, and a penchant for procrastination, I 100% fall into the latter camp. This does not, however, take away from the fact that I am a uniquely skilled gift giver! My close circle of friends constantly asks for advice on everything from what to get Mom for her birthday to thoughtful housewarming gifts. 

    If you too are a last-minute gift shopper (which I assume you probably are since you clicked into the headline), then you have landed at the right place! Today, I’m sharing my gift-giving expertise with you all and suggesting a whole host of excellent ideas for everyone on your list from retailers with very quick shipping. From cozy robes to sleek sunglasses, my fellow procrastinators, keep your holiday-shopping-induced anxiety at bay with these great ideas below.

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    Judith Jones

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  • 32 Affordable Winter Shoes That Look Way Pricier Than They Are

    32 Affordable Winter Shoes That Look Way Pricier Than They Are

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    If there is one thing I love to buy the most, it’s shoes. With winter being in full swing, I was starting to notice my winter shoe collection was not up to par. I am the type of person who prefers to dress for summer, and apparently my disdain for the cold has spilled over into me not buying enough shoes for the cold months. On my mission to elevate my winter shoe collection, I wanted to keep affordability in mind. After quite a bit of digging, I found 32 affordable pairs of winter shoes that I would wear immediately if I could, including the sleekest pumps to wear to holiday parties, loafers and flats to wear to the office, and weather-friendly boots. 

    Keep scrolling to see which 32 affordable pairs of winter shoes I’m eyeing this season. 

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    Grace O’Connell Joshua

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  • These 36 Madewell, J.Crew, and H&M Items Are Serving Chicness

    These 36 Madewell, J.Crew, and H&M Items Are Serving Chicness

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    Love the “quiet luxury” aesthetic but not the four-figure price tag? Same, honestly. That’s why I’ve simplified my shopping criteria this season to chic, classic items that will stand the test of time.

    Building a smart, simple, and stylish wardrobe is easy when your go-to places for elevated basics are more affordable retailers like H&M, J.Crew, and Madewell. Right now, that looks like quality cashmere, unique necklines, and a bit of sparkle for the holiday season. 

    But with pages and pages of merchandise, ever-changing inventory, and surprising sale-on-sale deals, shopping smart requires a certain element of speed and style savvy. So, we’ve selected 36 supremely chic clothing, shoes, and accessories to kick off your pre-holiday shopping spree. Whether it’s a new classic coat or the perfect pair of party shoes, we’re sure you’ll find something to add to your wardrobe that will help elevate any outfit this season. 

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    Drew Elovitz

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  • This French Family Wears Zara in Ways That Floor Me—Here's What They're Buying.

    This French Family Wears Zara in Ways That Floor Me—Here's What They're Buying.

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    No matter your personal style preference, fashion lovers of any persuasion can probably all agree on one thing: French people are undeniably chic. So, it’s probably no surprise that our FYP on TikTok routinely serves up style inspiration from Paris—that’s where we first came across Sophie and her style-savvy brood. 

    The 42-year-old model, image consultant, and mother of three routinely posts her family’s “look du jour” on TikTok. And, despite speaking very rudimentary French, we have spent hours scrolling through her sweet videos. So, imagine our surprise when we discovered just how many of the excellent everyday items in their wardrobe came straight from Zara.

    Keep scrolling to check out a few of our favorite TikToks featuring the whole family, then browse several of the affordable, endlessly wearable wardrobe basics from Zara that we’ve spotted on MademoiselleSoph’s feed. Whether you’re shopping for yourself, or in search of something even a Gen-Zer will love, Zara’s got it covered this season. The only thing missing is that highly covetable hot pink Chanel handbag. 

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    Drew Elovitz

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  • 30 Gorgeous New Nordstrom Finds I'm Betting Will Sell Out ASAP

    30 Gorgeous New Nordstrom Finds I'm Betting Will Sell Out ASAP

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    If you are like me and have already scrolled through the Nordstrom markdowns section way too many times since Black Friday (and your holiday shopping is complete!), it’s time for something fresh for yourself. Personally, I am going straight to the new-arrivals tab for the best items that have recently hit the site. There is something so rewarding about seeing that “New!” tag that gets me even more excited than a really great discount. I did the legwork for you, so go ahead—scan and shop all the greatest new pieces that have dropped at Nordstrom recently. 

    I am leaning into cozy winter basics like cropped cardigans, faux-shearling jackets, and turtlenecks galore, as well as some cute footwear including ballet flats and leather knee-high boots. These picks have chic winter wardrobe written all over them. Indulge in that cute new dress (that can be worn for holiday mixers now and to work events come January) or finally invest in simple Mary Jane flats (the nude pair is going to look oh so cute with tights and ribbed socks over the next few months, then on their own come spring). Believe me. These 30 new finds aren’t going to last long. Stock up now before they fly off the shelves.

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    Kristina Rutkowski

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  • I Personally Swear By These Wellness Things, so I Know They'd Make Great Gifts

    I Personally Swear By These Wellness Things, so I Know They'd Make Great Gifts

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    Too often, gift shopping feels like a gamble. What do they need that they don’t already have? Will they actually use what I picked out? And most importantly, Does it comes with a gift receipt? These are just a few of the questions that pop into my head when I’m trying to pick out the perfect gift for someone on my list. What I’ve learned over the years is that unless you’ve pressured them to tell you what their heart really desires or you happen to be a mind reader, there’s no way to guarantee that the gift will hit. That is, unless you already own and use the gift in question.

    That brings me to the topic of today’s gift guide: the best wellness gifts that I can personally attest to. As someone who spends her free time nerding out on workout recovery techniques, binge-listening to The Huberman Lab podcast, and going through lots of trial and error to find the best combination of supplements to take, I have a bit of expertise on the subject. Luckily for you, I’ve put together a guide to the best wellness gifts I personally swear by and use on a weekly, if not daily, basis. Plus, there are a few more I haven’t tried yet but would be over the moon to unwrap this holiday season.

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    Anna LaPlaca

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  • It's Here—The New It Winter Color Trend That Looks Insanely Expensive

    It's Here—The New It Winter Color Trend That Looks Insanely Expensive

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    As someone who works in fashion, I love trends—especially color trends. They’re just so easy to incorporate into your wardrobe and they can be in the form of something as minor as a pair of socks or as major as a coat. You can wear color trends head-to-toe or just a splash. The possibilities are endless. 

    As I’m sure you’re aware, 2023 has been all about red. That’s still very much the case, but now there’s another color trend threatening to steal some of its thunder, and it even looks more expensive than red. That color is chocolate brown. The hue that in the past might’ve been considered “ugly” or “boring” is now one of the most sought-after colors of the season. As evidence, I’ve noticed lately that 90% of the time when an item comes in multiple colors, and chocolate brown is one of them, it’s sold out. Celebrities and fashion people have been wearing it as much as they wear camel and black all of a sudden.

    All signs are pointing to chocolate brown being the most lavish-looking color trend of the season. And I have no problem investing in it, as it’s timeless and versatile to boot. Scroll on to see how celebs and influencers are styling it and shop some of the chicest chocolate brown pieces on the market.

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    Allyson Payer

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  • The Nordstrom Limited-Time Sale Is Almost Over—32 Items Not to Miss Out on

    The Nordstrom Limited-Time Sale Is Almost Over—32 Items Not to Miss Out on

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    My favorite four-letter S word is back at the top of my mind: sale. Last week, Nordstrom’s jaw-dropping limited-time sale dropped just in time for the holiday outfit shopping (or, if you’re like a procrastinator like me, last-minute gift shopping). While I’m usually the first to jump on a good deal, especially when it comes to brands like Madewell, Topshop, and Steve Madden, patience is of the essence. Now that there’s only one day left in the sale and prices are fully slashed, it’s time to take advantage of all the chic, cute finds Nordstrom has to offer.

    Below, shop the best can’t-miss days on the last day of the Nordstrom limited-time sale, from stunning coats to It girl-approved sunglasses.

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    Ana Escalante

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