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  • Every Cool Brand Is Opening a Store in NYC Right Now—9 to Pop Into Immediately

    Every Cool Brand Is Opening a Store in NYC Right Now—9 to Pop Into Immediately

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    It should come as no shock to anyone reading this that I like to shop. As well as being a significant aspect of my job as a fashion editor, it’s also my favorite pastime, one that I’m lucky enough to partake in quite frequently living in NYC’s busiest shopping hub. That said, even I sometimes bore with the same fast-fashion shops, multibrand retailers, and department stores that have lined the streets of SoHo and beyond for years, wishing for some new spots to pop up and keep things interesting.

    Luckily, it appears that I’m not the only one who’s fed up with the sartorial status quo in America’s fashion capital, with some of fashion’s coolest brands biting the bullet in the last few years and at last returning to brick-and-mortar life in downtown Manhattan. From minimalist Toteme, known for its blanket coats and elevated basics to Instagram-favorite Staud, a brand beloved for its mid-range handbags and bright-colored dresses, every in-the-know internet brand is taking root in NYC of late. 

    Scroll down for a sneak peek at some of the city’s coolest new stores, including Courrèges, Sandy Liang, Bode, and more. And stay tuned for more openings in the future. 

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    Eliza Huber

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  • A Whole Dang Year: 62 Beauty Products We Used to the Very Last Drop

    A Whole Dang Year: 62 Beauty Products We Used to the Very Last Drop

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    As editors who essentially have a revolving door of products at their fingertips, we can love something a lot—like, a lot—and still never make it down to the last drop. (After all, there’s always something new and exciting sliding across our desks to serve as the ultimate distraction.) Therefore, when we do find ourselves scraping every last particle out of a jar, tub, or tincture, it’s a pretty dang big deal. So big, in fact, it served as the inspiration behind this story which we ideated at the very beginning of 2022. 

    Starting in January, I asked my fellow beauty-loving editors to hang onto any and every product they used in its entirety so that by December, (and wow, here we are!) we could report which formulas were *the* most near and dear to us. Sixty-two MVP products later, we’ve arrived at our finale. Keep scrolling for a whopping roundup of some of the best beauty products of 2022, and let our squeezed and well-loved empties (plus some gushing odes) serve as proof.

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    Erin Jahns

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  • New Year, New Shopping Strategy—7 Editors Share Their Style Resolutions

    New Year, New Shopping Strategy—7 Editors Share Their Style Resolutions

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    Call me cliché, but nothing gets me more hyped up than a good New Year’s resolution. Goal setting is my therapy, and I love sitting back and making exciting plans for the New Year. More often than not, resolutions are long forgotten by March, but they’re still my favorite part about the beginning of the year.

    While my resolutions typically revolve around my personal health and wellness, I started thinking about the ways that I’d like to improve my shopping habits next year. Then a very fun phrase came to mind: style resolutions. I immediately had to tell all of my co-workers about it, and they responded by spilling theirs. Below, find seven style resolutions that we’re all about for 2023.

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    Sierra Mayhew

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  • I’m Determined to Make 2023 My Chicest Year Yet—I’m Trying These 5 Looks First

    I’m Determined to Make 2023 My Chicest Year Yet—I’m Trying These 5 Looks First

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    I cannot believe that 2022 is already coming to an end. I feel like I blinked, and the year went by. But there’s something about the start of a new year that I have always loved. That feeling of wiping away the slate clean and going into a new, untouched year full of possibilities. Who knows who you’re going to meet, what new friendships you’re going to make, and what adventures you will embark on? Maybe you’ll get a new job, or maybe this is the year you get married or move to that city you have always dreamed of living in.

    There’s just something about a new year that feels like anything is possible. While my list of resolutions for 2023 is very long, at the top of that list is making sure it is my chicest year yet. In 2022, I became a fashion editor, which has obviously upped my game when it comes to my personal style, but now that I’ve been in this role for a while, my style has only gotten better, and I plan on bringing it when it comes to my looks for 2023. I rounded up five outfit ideas that are simple, easy, and guaranteed to look chic for the New Year. I’m wanting easy looks for a casual day out or running errands that still look put-together as well as great outfit ideas for a night out or a dinner date.

    Keep scrolling to see the five looks I can’t wait to wear in my chicest year yet.

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    Grace O’Connell Joshua

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  • I Told Nordstrom Stylists I Have Classic Style, and I Got 6 Crazy-Good Outfits

    I Told Nordstrom Stylists I Have Classic Style, and I Got 6 Crazy-Good Outfits

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    If I don’t know where to look when shopping at a large retailer, I often see if it has a team of stylists on staff. Usually, their services are free or at a low cost, and they know the product inside and out. One such retailer that offers such a service is Nordstrom, which has people across the country ready to guide you through its extensive collection of clothing.

    In the digital age, window-shopping is often done from behind a screen. It can be tempting to look at the designer items we can’t really afford (especially during the holidays) or imagine ourselves wearing a piece of clothing we may not have the occasion to wear, like, ever. That’s where the expertise of Nordstrom’s stylists comes into play. If you have classic style just like I do or want to prioritize your spending on versatile pieces you can wear on a daily basis, you’ve clicked on the right article.

    Not only are these outfits classic, sharp, and stylish (they’re my personal favorites, after all), but each item can also be worn in a variety of different ways and for various occasions. Silk pants, pleated maxi skirts, and structured tote bags are staples you can style for work, dinner parties, and even date nights. Keep scrolling to discover my top picks.

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    Kyra Alessandrini

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  • 5 Coat Trends You Won’t Regret in 10 Years—Promise

    5 Coat Trends You Won’t Regret in 10 Years—Promise

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    Here at Who What Wear, we love talking about the latest and greatest fashion trends. However, today I’m not talking about fleeting looks that might decline in popularity any second. I’m not making a case for what to wear merely this season—I’m handpicking the coats you can easily wear for the next 10 winters without worrying about them going out of style.

    That’s right: I believe these coat trends will stand the test of time and still be relevant in a decade. How’s that for a solid investment? Scroll down to shop my favorite fall coat trends that will score you major ROI, along with styling ideas for each. 

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    Erin Fitzpatrick

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  • I’m a Former Nordstrom Buyer—These New Items Help Me Stay On-Trend

    I’m a Former Nordstrom Buyer—These New Items Help Me Stay On-Trend

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    Susie Wright knows what’s up in the style department. After all, she currently works as a stylist and is behind So Susie. She also spent years as a Nordstrom buyer. So it’s safe to say that she takes pride in keeping up with the latest trends. On that note, we tapped Wright to share the pieces she’s recently added to her wardrobe to keep her looks on-trend and modern. It’s essentially these pieces that take her current ensembles to the next level.

    Below, you’ll uncover the pieces that are front-runners for Wright now. As you’ll notice, everything coming your way is highly versatile and really could work for a range of styles. There’s everything from a trending hue to the shoe style that Wright swears by. Keep scrolling for more, including styling inspiration, further intel from Wright, and a range of shopping recommendations. 

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    Bobby Schuessler

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  • I’m Updating My Winter Wardrobe With These 5 Skirt Outfits

    I’m Updating My Winter Wardrobe With These 5 Skirt Outfits

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    This conversation started in one of my group chats, where the most pressing fashion advice is gathered. Among our conversations is addressing the question “How do you wear a skirt in the wintertime?” The usual default for cold weather is your trusty trousers or warmest jeans, but sometimes it’s nice to dress up regardless of the weather. So if you’re looking for a chance to pull out your favorite skirt or new ideas for styling it in the winter, then you’ve come to the right place. 

    For updated inspiration, I’ve turned to the internet fashion set for how they are styling their best skirts for winter. These looks also involve classic winter staples and chic new pieces from luxurious cashmere sweaters to everyday T-shirts to functional boots. And, for warmth, the layering necessities including quality tights, mid-weight jackets, and longline coats. 

    All of this and more are below, where I’ve shopped out five flirty new skirt looks for your dressing-up pleasure. And, of course, for you to share in the group chat. 

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    Copelyn Bengel

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  • 8 Easy Winter Trends Fashion People Are Starting to Wear

    8 Easy Winter Trends Fashion People Are Starting to Wear

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    Call me crazy, but I love winter—partly because of all of the cozy clothes that go along with it. The layering and faux fur and velvet and sparkling things and leather are all the things that a fashion person’s dreams are made of. And since it’s the festive season, it seems like everyone is suddenly very decked out in winter gear and has left fall in the dust.

    Being the diligent fashion editor that I am, I’ve been keeping track of what the many fashion people I follow on Instagram are wearing, and I’ve singled out eight specific trends I’m seeing a lot of, and I’m only here to talk about easy trends. (Who has time for complicated ones right now?) 

    Below, you’ll find excellent examples of the trends that are suddenly everywhere, along with the very best shopping the internet has to offer for each. Some are accessories, some are fabrics, and some are outerwear trends that’ll make an outfit. All are chic.

     

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    Allyson Payer

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  • These 3 Cozy Boots Will Level Up Any Winter Outfit

    These 3 Cozy Boots Will Level Up Any Winter Outfit

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    No one knows how to dress for winter like an East Coaster. New Jersey–based content creator Allison Whalen is no exception. Her Instagram feed offers a master class in everyday layering, featuring an endless array of luxe sweaters, laid-back flannel, artfully draped scarves, and cozy footwear. “Living in New Jersey, it can definitely get really cold, but I try to make an effort to get outside everyday,” she tells us. “Having warm footwear makes a huge difference in my morning routine.”

    Her go-to shoes for surviving even the coldest days of the season without going into hibernation mode are Sperry boots. They’re incredibly comfortable, cozy, and can tackle any terrain, snow included. Read on to see how she’s expertly styling them this season.

    “Sperry’s Plushwave 3D Boots are the perfect pick for a winter hike,” Whalen explains of her first look. “They’re so comfortable while still keeping my feet warm! I styled them with an all-black look and a bright-pink beanie for a pop of color!”

    “I absolutely love the faux-fur accents on Sperry’s Torrent Lace Up Boots,” Whalen exclaims. “I styled them in a casual, everyday outfit I’d typically wear with snow boots. I think a sweater and leggings with a cute pair of snow boots is the most perfect winter OOTD!”

    “I styled these sherpa-lined duck boots for a rainy day spent running errands,” she says of her last look. “I love how the blue in my jacket complements the gray boots!” (We’ll also award bonus points for the well-coordinated umbrella addition.)

    These are giving après-ski vibes.

    These boots are no match for rainy days.

    BRB—we’re buying these for upcoming snow days.

    This color-blocking is a 10 out of 10.

    This under-$100 pick is so easy to style.

    Attention bold dressers: this pair is for you.

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    Virginia Yapp

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  • I Just Found So Many Gorgeous Designer Handbags on Sale—I Love These 28

    I Just Found So Many Gorgeous Designer Handbags on Sale—I Love These 28

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    Here at WWW, we are all about bringing you the best of the best, and sometimes, that includes luxury goods from top-notch designers. We all know designer goods—especially bags—can get super pricey really quickly, but every now and then, sales on these high-quality pieces pop up in the world of online retail. Today is one of those days. I’ve scoured the internet for beautiful luxury bags that happen to be deeply discounted.

    If you’re looking to up your handbag game in the New Year, now’s the time to shop a bag (or two) that you feel drawn to. In this curation, you can expect a vast array of handbag designers to be represented. This selection has everything from classic Coach pieces and lovely Kate Spade bags to some beautiful Mansur Gavriel finds. Shop elegant designer handbags ahead. 

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    Chichi Offor

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  • I Love to Look at Pretty Things—These 31 Items Are a Hit for Me

    I Love to Look at Pretty Things—These 31 Items Are a Hit for Me

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    I’m going to keep this simple. I like pretty things. Although, that probably doesn’t come as much of a shocker, right? Sometimes, it’s hard not to get a rush when you see something dazzling and gorgeous. While I love a good basic (and said simple items make up most of my wardrobe), a pretty item can often take a look to the next level.

    With all that in mind, I bookmarked a range of items that are a hit in my book thanks to their prettiness. As you’ll see, there’s everything from striking tops like the stunner above to party bags to amazing shoes. Keep scrolling for more.

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    Bobby Schuessler

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  • The 6 Winter Trends This Parisian Mom Borrows From Her Daughters

    The 6 Winter Trends This Parisian Mom Borrows From Her Daughters

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    I’m back again with everyone’s favorite French family trio: Elisabeth and her daughters Tamara and Salomé. You might recall that I previously tapped Elizabeth for her fall and spring shopping recs, and now she’s graciously offered up her favorite winter trends that she and her influencer daughters all are loving right now. 

    First up, Elisabeth is keen on borrowing Tamara’s double-breasted military-inspired coat by Nanushka, which is certainly a trend that any generation can wear. (You can bet I found you a more affordable version—you’re welcome.) Scroll down to shop all six trends that the Parisian mother-daughter trio is wearing for winter. 

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    Erin Fitzpatrick

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  • Sorry, But These 8 Basics Are “Expiring” in 2023

    Sorry, But These 8 Basics Are “Expiring” in 2023

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    Ready for a fresh batch of wardrobe basics? As we look ahead at the year to come, it’s only natural that we sit down to discuss the upcoming styles that will dominate and even though basics tend to have a much longer shelf life than seasonal trends, they do also go through style cycles, which is why I’m about to highlight the freshest basics of the moment and, consequently, which ones now feel outdated.

    I think you’ll agree with me when I say that items like distressed tees are now safely a thing of the past and that others like micro cardigans are also nearing their end dates. Of course, these are simply my opinions based on what I’ve been noticing in the fashion world, and you should always feel free to wear whatever you please. But if you’re looking for some guidance for your 2023 foundational wardrobe or are simply curious to see which styles are hitting their expiration dates, look no further than the eight outdated basics and the pieces that are replacing them below. You’d even be wise to start shopping for your next restock now.

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    Anna LaPlaca

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  • 6 Winter Outfit Ideas From Christy Turlington and Cindy Crawford

    6 Winter Outfit Ideas From Christy Turlington and Cindy Crawford

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    Sure, Kaia Gerber’s modeling career is white-hot right now, but let’s not forget about Mom. Cindy Crawford continues to serve style inspiration well into her 50s and I have a feeling her streak will continue indefinitely. Another OG supermodel, Christy Turlington, has also been on my radar again lately thanks to several fantastic recent outfits, so I decided to whip up a little guide to dressing like them.

    Naturally, both Cindy and Christy are pros at giving us range. They can pull off red-carpet minis just as easily as laidback denim looks—and there’s a 10 out of 10 chance I’ll want to copy whatever they’re wearing. Scroll down to re-create winter outfit ideas courtesy of Cindy Crawford and Christy Turlington. 

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    Erin Fitzpatrick

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  • Shop 29 of This Week’s Best New Arrivals, From Chic Puffers to Cozy Sweaters

    Shop 29 of This Week’s Best New Arrivals, From Chic Puffers to Cozy Sweaters

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    Happy Wednesday! It’s time for our weekly installment of new arrivals. In case you’re unfamiliar, every week, I search high and low to find the best designer and affordable pieces from your favorite brands—all of which just hit stores—so that you can be the first of your friends to wear them. After all, if you’re going to buy something, why not beat everyone else to it?

    It’s somehow already mid-December and we are busy, folks. But that doesn’t mean new arrivals should be missed out on, so per usual, I curated them for you. And it’s the last new arrivals edition of the year, so it’s extra special. 

    As is often the case in December, the new arrivals sections are filled with faux fur, velvet, cashmere, and sequins, and you won’t find me complaining about it. You may still have gifts to buy for loved ones, but there’s no harm in shopping for a gift or two for yourself while you’re at it.

    For this week’s edition, I headed over to Shopbop, Net-a-Porter, Reformation, Zara, Revolve, and more to find the best newness the internet has to offer. Scroll to shop this week’s epic new-in finds, and be sure to check back on the first Wednesday of January for another fresh batch of new arrivals.

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    Allyson Payer

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  • Cue the Compliments: 30 Statement Heels That Will Make All of Your Holiday Outfi

    Cue the Compliments: 30 Statement Heels That Will Make All of Your Holiday Outfi

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    Another year has come and gone, meaning it’s time to reflect back on some of the best footwear trends of the year. One of my personal favorites? Loud, proud, embellished statement heels. Although I’m not a fully converted platform princess (I’m partial to my white Adidas Stan Smith sneakers which have seen better days…) , the holidays are the one time of year I relish in putting on a pair of bedazzled sky-high stilettos to ring in the festivities with family and friends. Giant, fuzzy pom-poms, anyone?

    If you need a reason to get dressed a little more *extra* this holiday season, look no further than the complete guide to the best statement heels that are sure to be showstoppers at every holiday party you step foot in. Happy shopping!

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    Ana Escalante

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  • The “Penny Lane” Coat Is Going Viral—29 to Shop Immediately

    The “Penny Lane” Coat Is Going Viral—29 to Shop Immediately

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    As a self-proclaimed coat girl, keeping an eye on coat trends is a constant for me and there’s one coat style, in particular, that is definitely having its moment. If you’re a Kate Hudson fan or a ’90s kid, then you probably also deem this the “Penny Lane” coat from the 2000 film Almost Famous. This coat is characterized mainly by the long shearling trim that has become a trend all its own. 

    Although the original coat is a longline bohemian-style coat, there are many iterations today that involve the same shearling or fur trim and updated elements. Designers have taken to the trend as well including Marni, Proenza Schouler, and Marine Serre. There are also contemporary versions, jacket options, and endless colorways for this classic coat. 

    If you haven’t already, expect to start seeing this coat trend pop up all over your feed. Below, I’ve pulled together the coats available to shop now that Penny Lane would definitely approve of.

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    Copelyn Bengel

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  • I’m a Curvy Girl, and I Think These Jeans Will Hug You in All the Right Places

    I’m a Curvy Girl, and I Think These Jeans Will Hug You in All the Right Places

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    While online shopping is a welcomed convenience, it’s a fact that some things are just harder to buy without trying them in real life. Denim jeans certainly exist within that category. Add in the complexity of various silhouettes, cuts, and shapes, and the diversity of body types and jeans shopping suddenly feels more like a scientific endeavor. If you’re someone with a pear shape or just curvier on the bottom, in general, there’s a slew of extra factors to consider just to find ones that fit.

    As someone with a bigger butt and a smaller waist, it felt like a never-ending search before I found pairs that hugged my curves without feeling stifled. I’ve tried on more pairs of denim jeans than I’d like to admit, but now my denim collection is pretty robust thanks to constant rounds of trial and error. Today, I’m showcasing some of the best jeans I’ve personally come across thus far for bigger butts, breaking down each of my favorites by silhouette. From timeless skinny jeans to recent trending shapes, read ahead to shop all of the pairs I think you should be buying now.

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    Indya Brown

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  • Welcome to Your Winter Travel Checklist: 13 Essentials For a Stylish Trip

    Welcome to Your Winter Travel Checklist: 13 Essentials For a Stylish Trip

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    Over the summer, it seemed like everyone was either on the beaches of Italy or the streets of France. Now, it seems like every person on my Instagram feed has been hitting the slopes. The trend even continues in the market, with cool-girl brands like Khaite and Miu Miu launching après-ski inspired pieces. And while I wasn’t able to have my European summer, I do plan on making a trip out to Catskills or Aspen this winter. (Two Who What Wear editors were in Aspen this week, so talk about an on-trend destination.)

    While my first priority is to stay warm, I’m not knocking style off the to-do list. After you’ve already checked off ski boots and helmets, your clothes might be just as important as the actual sporty equipment. Below, I’ve rounded up all the essentials I think everyone should have on their winter trip.  And whether you’re actually planning on taking part in snow sports or would much rather cozy up in the cabin, the items on this list will keep you warm and well-dressed. 

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    Yusra Siddiqui

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