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  • What I'm Buying to Look Like a Person Who Has Their Act Together in 2024

    What I'm Buying to Look Like a Person Who Has Their Act Together in 2024

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    Do you ever feel like—despite being a fully formed adult over 30 with two kids—you just don’t look grown up? Or is that just me? Whether I’m alone in this boat or not, I’m resolving to change things in 2024—starting with how I dress. While I don’t feel like my style really needs a complete overhaul, as I tend to keep things pretty classic, I do feel like I could step things up in regard to dressing less casual and looking more polished and put together instead. Luckily, my research (or delusion) has led me to believe it’s really not that hard. All you need are nine upgraded basics, most of which you probably already own, and to make some simple swaps in your day-to-day outfits. Think throwing on a knit top instead of a tee or ballet flats instead of sneakers. Sounds easy enough, right? For the full list and, of course, my shopping picks for each, simply keep scrolling. 

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    Nicole Akhtarzad Eshaghpour

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  • 10 Items That Will Make Your Wardrobe Look Very 2024

    10 Items That Will Make Your Wardrobe Look Very 2024

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    What are the exact items that will be key to own in 2024? After dissecting the S/S 24 runway collections, we are already making predictions about some of the most important trends that will set the tone for where style is headed. Silhouettes are shifting, the color palette is evolving, and there is an undercurrent of grown-up, elevated style that is impacting everything from outerwear to athleisure. All of these elements are pointing to some essential buys that top the 2024 shopping list.

    Some items are an evolution of the biggest trends from 2023. Sheer midi skirts are the latest take on see-through clothing. Tailored short suits with micro hot pants are the new version of the pant-less trend. Burgundy is the new red. Other items, though, feel less expected. Ahead, we’re taking a closer look at the 10 key shopping pieces to invest in for your 2024 wardrobe.

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    Kristen Nichols

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  • I'm Not a Bag Person, But These 5 Styles Go With Everything I Own

    I'm Not a Bag Person, But These 5 Styles Go With Everything I Own

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    It’s no surprise that some of the top-selling bags on our favorite sites like J.Crew, Nordstrom, and Shopbop are also classic shapes. If you’re a minimalist who reaches for the same basics again and again, and your bag rotation happens to follow suit, make sure you own these five specific silhouettes, because there’s truly nothing else you need.

    First up, there’s J.Crew’s Geneva, a satin clutch offered in three colorways with a short handle at the top. Whether you style it with low-rise denim, a minidress, or a skirt and tights, there’s no denying it’s the one accessory that will get you through party season. Tory Burch’s Lee Radziwill tote, named after the famous ’60s and ’70s style icon, is that luxe, structural tote bag that’s perfect for work or really whenever you want to elevate your neutrals. Topshop’s crossbody flap bag rings in at an incredible price for a wear-anywhere rectangular satchel you throw on to play up a preppy outfit or accent black accessories. Mango’s leather shopper is similar in that it’s under $100. However, this roomy tote is better for polishing casual off-duty days and feels way more relaxed in form. Finally, a sling bag of any material is ideal for days you’re traveling, running errands, or just want to be hands-free. Whether you shop St. Agni’s best selling soft crescent bag or a different pouch with a similar vibe, you’ll reach for it whenever you’re on the go.

    Ahead, we’ve highlighted these five foolproof, perfectly versatile bags in multiple colorways and provided street style inspiration for each one.

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    Sarah Wasilak

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  • These 4 Winter Shoe Trends Are Out, and These 4 Are In—That's All

    These 4 Winter Shoe Trends Are Out, and These 4 Are In—That's All

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    I’ll give you five seconds to name the first shoe that comes to mind when you think of winter. Was it Uggs? What about ski boots? Come cold weather, the shoes that first come to mind are those that are durable, practical, and cozy. But I’m here to tell you this winter, my favorite shoe trends to know put practicality at play with style. Unlike painful or impractical trends of the past, these comfortable shoes are among my favorites. As someone who much prefers warm weather to cold temps, I think of these four styles as the summer person’s winter footwear starter pack. They embody the ease of Birkenstocks or block-heeled sandals but keep the toes covered and can be layered with a pair of cashmere socks when the occasion calls for it.

    One thing I do love about dressing during winter is how easy it is to play with textures and layer in ways that make outfits feel thoughtful and complex. Within each of the four shoe trends I’m highlighting as worth your while for winter, I wanted to show versatility with a range of materials and colors. Think velvet Mary Janes, a decidedly indoor shoe style that I want to break out for a holiday dinner, or weather-resistant sneakers in a shocking green hue that make even the gloomiest rainy day feel brighter. Whether you’re more of a minimalist or your cold-weather style is sporty, there’s a shoe for you to enjoy.

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    Aemilia Madden

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  • Baby, It’s Cold Outside! 24 Date-Night Outfits You Can Actually Wear in Winter

    Baby, It’s Cold Outside! 24 Date-Night Outfits You Can Actually Wear in Winter

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    It’s time, to be honest… the whole idea that this is the most “wonderful time of the year” is a bit overhyped. Don’t get us wrong, some things are wonderful about the holiday season, but once you get past all of the festivities, you realize that it’s a bit dark (literally and figuratively). After all, the weather outside? It’s frightful. Our collective holiday cheer? It’s likely left the building. The desire to get all dressed up? It’s likely to dissipate after the clock strikes midnight on New Year’s Eve. Basically, the wintertime can be challenging, even for those who love this time of year. 

    It’s only natural then that we’d have to find ways to cultivate tiny pockets of joy—enter date night into the chat. As silly as it might seem, having something to look forward to in these colder months is a saving grace, even if said thing is as simple as a night out. With colder temperatures, it’s so easy to fall into a rut where you only binge-watch shows on Netflix (no shade), but we implore you to plan a date night! There’s no better way to beat your winter blues back than by slipping into a stylish outfit to spend the evening with your special someone.

    But if you find the prospect of choosing what to wear for a date in the winter debilitating, don’t fret. Ahead, we’re sharing 24 winter date night outfit ideas from fashion people that will make putting together an elegant look effortlessly. Whether you’re dipping your toes back into the dating pool or need an excuse to get your partner off the couch, these looks will motivate you to get back out there despite the cold temperatures. 

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    Jasmine Fox-Suliaman

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  • The Best 2024 Jeans Recommendations, Straight From Our Editors

    The Best 2024 Jeans Recommendations, Straight From Our Editors

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    Take this from somebody who has owned and currently owns far too many pairs of jeans—the best ones are obtained through word of mouth. There’s really no other way. So when new styles drop that aren’t already beloved by everyone in the fashion community and beyond (including but not limited to Levi’s 501s and Agolde’s Pinch Waist silhouette), they really need to be tested, worn, washed, worn again, and finally, talked about—a lot.

    With 2024 wardrobes being conceptualized and built as we speak, I thought I’d get the ball rolling on next year’s must-buy denim by skipping a step in the process. By that, I mean that rather than waiting for the best jeans recommendations to make their way to me, I sought them out. But I didn’t ask just anyone. Instead, I called on the shoppers I trust most, my fellow Who What Wear editors, who, between them all, have probably tested out every pair of jeans on the market at any given time. And as always, they came through. Scroll down to shop the 2024 Zagat guide to denim.

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    Eliza Huber

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  • These Are the Exact MAC Lipsticks That Had '90s Pop Culture Icons in a Chokehold

    These Are the Exact MAC Lipsticks That Had '90s Pop Culture Icons in a Chokehold

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    MAC Cosmetics has a long storied history in the beauty industry. Ever since the Canadian-born company launched in 1985 as Make-up Art Cosmetics, it’s been a favorite of beauty lovers. By the time the ‘90s rolled around, MAC’s popularity would reach new heights. The brand would become the go-to for professional makeup artists making magic both onscreen and on the red carpet. You couldn’t open a beauty magazine without seeing a mention of the brand. Chances are if you were watching a movie or TV show, the actor was wearing some sort of MAC product. It was everywhere. Some of our favorite stars even wore MAC lipsticks off-duty. 

    Teens in the ‘90s all knew that the MAC counter in the mall was the hottest destination. They were innovating the beauty industry year after year. In 1994, MAC made history when it launched the very first VIVA Glam campaign, featuring then-rising drag star RuPaul. MAC even created a custom lipstick shade for one of the world’s biggest pop stars of the time to use on her tour. MAC continues to become a makeup mainstay in pop culture. After all, it was only last year when MAC sold out of its Nightmoth lip liner after it was revealed to be used on Jenny Ortega in Wednesday!

    If you’re feeling inspired to time-travel back to the ‘90s and recreate iconic lip looks from some of the era’s biggest stars, keep reading to find out which ones to add to your cart. Sadly, some were discontinued, but a lot of them are still available (like the brick-red lipstick Jennifer Aniston wore in Friends!).

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    Marie Lodi

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  • If You Want to Elevate Your Look, Grab These 30 Luxe-Looking Basics and Run

    If You Want to Elevate Your Look, Grab These 30 Luxe-Looking Basics and Run

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    The reality is when I’m in a rush, it’s not my boldest wardrobe pieces I reach for; it’s the basics. There’s comfort in knowing that I can throw on a pair of jeans and a tee or a skirt and a cardigan, and I’ll be able to navigate whatever is on the agenda for the day ahead. But there’s one rule I follow when I’m buying staples: They have to look luxe. When you’re wearing something simple, the difference in quality and style is much more obvious because even the smallest details have to be well-done. 

    Luckily, I find that luxe doesn’t always equate to expensive. In fact, some of my most elevated pieces I’ve managed to find for under $100. Knowing that I have a corral of brands that have honed in on their lanes makes it easy for me to cherry-pick great finds from the likes of Madewell, J.Crew, and Everlane. If I want to, I can add a designer handbag or a dressy pair of shoes, but the power of luxe-looking basics is that even with simple accessories they shine. 

    If I can add one additional tip to making everyday items look elevated, it’s to pay attention to fit. Tailoring jeans to perfectly hug your body goes a long way in making an outfit seem more expensive than it is. But, even without a trip to the tailor, finding silhouettes that accentuate your favorite assets and hit in all the right places is a game changer.

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    Aemilia Madden

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  • If Chic Jeans Are on Your Shopping List, These Are the Pairs It Girls Love

    If Chic Jeans Are on Your Shopping List, These Are the Pairs It Girls Love

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    Sure, trousers and maxi skirts are having a major moment, but through it all, a great pair of jeans is always a constant in the closets of fashion people. In fact, many often style whole outfits around their favorite pairs of denim. And with so many great styles available at a variety of price points, it makes absolute sense. No matter the time of year, denim comes in handy. Jeans are easy to style and are a truly versatile piece that you can dress up or down depending on the occasion.

    I recently took to the internet to hunt down the chicest pairs of jeans that the fashion set across the globe are reaching for this season—I can’t help but want every last pair. I could see by a quick scroll through Instagram and TikTok that there are some standout denim styles that are definitely top of mind for the It girls at the moment. One mainstay is the classic relaxed straight-leg. Keep scrolling to see 30 chic pairs of jeans that are guaranteed to make your outfits feel cool and current all year long.

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    Jennifer Camp Forbes

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  • All I Do During the Holidays Is Shop Online—29 Cozy Things I Have My Eye on RN

    All I Do During the Holidays Is Shop Online—29 Cozy Things I Have My Eye on RN

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    It’s that awkward time of year when I don’t have much to do but stare at a screen, so here I am, staring at my screen while I rave to you about what I’ve found while shopping for the holidays. While the buzz ahead of the holiday season ushers in its festive charm, the days that follow offer up a stillness that I use to my advantage, filling my time with some of the best online shopping I’ll do all year.

    It’s always a surprise to me how many sales will sneak up on us during this time period, so I decided to round up my best finds whether on sale or worth a bit of a splurge to shop for the upcoming winter ahead. Cozy comfort is my top priority, so if that’s your vibe too, you’ll want to see the below 29 items that I’m shopping.

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    Sierra Mayhew

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  • I'm 43 and Agree With Gen Z—This Emerging Makeup Brand Is About to Take Over

    I'm 43 and Agree With Gen Z—This Emerging Makeup Brand Is About to Take Over

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    Many makeup brands prioritize Gen Z these days, but as someone in her 40s who is considered an elder millennial, I don’t care much about anyone’s target audience. I like what I like, especially when it involves a showstopping eye. While I appreciate a playful aesthetic with my makeup, it still needs to feel and look right for a wise and refined lady such as myself. 

    Enter Neen. The brainchild of celebrity makeup artist and Stila founder Jeanine Lobell, Neen pairs Gen Z’s affinity for technology and tutorials with high-performance, consciously formulated products that makeup lovers of all ages can appreciate. Surprisingly, I first heard about Neen through a non-editor friend who is also in her 40s shortly after its launch in March 2022.

    The appeal was instant. Over on TikTok, the hashtag for #neen has 13.5M views. It’s not surprising—an industry veteran like Lobell knows what she’s doing. Always the innovator, Lobell conceived the idea of a monthly subscription card containing makeup samples and a QR code leading to a set of video tutorials. Subscribers get the total subscription cost in store credit. The idea is that people can test the product (or “date before you get married,” as the website states) before committing to a full-sized purchase, resulting in less waste and less clutter. 

    Even though these forward-thinking concepts clearly speak to Gen Z, they weren’t Lobell’s primary focus. “When I launched Neen, it was really age-agnostic. We’ve never been for or not for certain ages. I strive to innovate and create products that speak to makeup lovers of all types,” Lobell tells Who What Wear. “I think it’s more about a mindset—a psychogeographic—than an age demographic. The way to do this? Just always create the best in the formulation.”

    Neen’s lineup features gloriously pigmented single shadows and mini palette trios, hydrating lip glosses, and creamy eye pencils, among other products. The brand’s newest release is the Going Steady Longwear Lip Color, a dreamy matte liquid lipstick in four bold shades.

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    Marie Lodi

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  • If an NYC Fashion Person Walked Into Nordstrom, They'd Leave With These Staples

    If an NYC Fashion Person Walked Into Nordstrom, They'd Leave With These Staples

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    One thing about New Yorkers is that they know how to dress. Another thing about New Yorkers is that their style only gets better in the colder months. Even during the winter, I spend a lot of time people-watching in NYC; there’s no better way to get style inspo, in my humble opinion. Whether I’m grabbing a coffee and moseying around on the Upper East Side or sprinting from event to event in SoHo, I keep seeing the same items: pared-down staples. 

    If you’re looking for some help with your sartorial selections, I’ve curated a list of pieces that NYC fashion people would absolutely buy from Nordstrom (because where else in this day and age can you score hundreds of luxury brands all in one place?).  From cashmere knits and high-quality denim to luxe outerwear and wintertime accessories, here are 30 fashion items that NYC people love. 

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    Caitlyn Martyn

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  • These Nordstrom, Zara, and H&M Items Look Designer (Without the Price Tag)

    These Nordstrom, Zara, and H&M Items Look Designer (Without the Price Tag)

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    There once was a time when differentiating between expensive pieces and affordable ones could be done in seconds, no matter how trained in fashion a person was. The dramatically opposing fabrics, cuts, and construction gave everything away. But today, that’s not exactly the case. Brands are savvier than ever, making it easy to be tricked and, in turn, to trick others with $20 pieces that look and feel like they cost $200 or even $2000. (I won’t tell if you won’t.) Therefore, looking like someone with a closet full of designer items no longer comes with a steep price tag. 

    I’ve done the research and crunched the numbers, and by my calculations, the perfect budget for a designer-esque wardrobe is $150. And no, I’m not pulling one on you. To prove it, I went ahead and rounded up 35 under-$150 pieces from H&M, Zara, and Nordstrom that even the most discerning fashion critics would assume were from the designer floor. Scroll down for the receipts. 

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    Eliza Huber

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  • Why Coenzyme Q10 Might Be the Sneaky Ingredient Your Skin Needs this Winter

    Why Coenzyme Q10 Might Be the Sneaky Ingredient Your Skin Needs this Winter

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    If you’ve heard of Coenzyme Q10, also known as CoQ10, before, it’s likely been in a biological sense. That’s because CoQ10, like hyaluronic acid or amino acids, is found naturally in your body. Coenzyme Q10 helps generate energy in your body’s cells. 

    “[CoQ10] is a naturally occurring antioxidant that is present in every cell of your body. It’s essential for the proper functioning of many organs and chemical reactions in the body, helping to provide energy to cells and protect against oxidative damage,” says Dr. Margarita Lolis, MD, New Jersey-based dermatologist. “It plays a critical role in the production of ATP, which is a source of energy for cell processes.” 

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    Katie Berohn

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  • Years Later, I Finally Found 15 Designer Eye Shadows That Pop on My Brown Skin

    Years Later, I Finally Found 15 Designer Eye Shadows That Pop on My Brown Skin

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    Designer makeup is one of the beauty marketplace’s most tested and coveted staples. However, as a Black woman with a medium-deep skin tone, I often find myself severely underwhelmed with the formulas that come to market. The shadow shades are either nonexistent on my lids, the formula is chalky, or a disappointing combination of both. And with most designer quads starting at $50, no one wants to waste their hard-earned coins on a palette with pretty packaging and a lackluster product.  

    Below are the designer palettes currently in my rotation; some surprised me with how much I loved them and truly pop against my brown skin. Here are 15 of my tried-and-true mini-designer palettes worth the investment. Keep scrolling!

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    Bianca Lambert

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  • These Fresh Nordstrom Items Are Fashion, Period

    These Fresh Nordstrom Items Are Fashion, Period

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    By the time the holidays arrive, odds are you’re all shopped out. Given all of the time you’ve spent getting gifts for family and friends, you may not have a lot of energy left to do any serious shopping for yourself. Still, if there’s room in the budget for a treat, why not use all of the downtime ahead of New Year’s Eve to pick out a gift meant just for you? That way, you’ll have it in time to start 2024 feeling fashionably fresh. 

    During my own holiday downtime, I’ve been busy scrolling through all of the newest arrivals from Nordstrom, and I’ve managed to find 31 of them that I think are worthy of adding to your own wish list. There are simple staples, like a pair of cap-toe slingbacks I’ve been eyeing, and vibrant knits with the power to brighten up your outfit even on the gloomiest of days. Bold or pared-back, each of these pieces is a style workhorse all on its own. That means that adding any one to your assortment will open up a whole host of potential ways to reimagine your style in the New Year. If you’re not inclined to go through the hassle of a whole closet clean-out, try introducing something new to help you see your staples in a whole new light.

    Starting at just $38, you’ll be able to find a little something new, no matter what your ideal price point may be. 

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    Aemilia Madden

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  • I Love Simple Yet Elevated Style—5 Basics That Make Any Outfit Look Expensive

    I Love Simple Yet Elevated Style—5 Basics That Make Any Outfit Look Expensive

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    For as long as I can remember, simple yet elevated has been my go-to aesthetic. Think classic ’90s minimalism meets French chic. One of the mainstays that I have discovered I lean on the most in cultivating this look has always been a rotating set of elevated basics that speaks to the current season and, at times, the current trends of the moment.

    This winter, there are some key pieces I have my eye on with all this in mind. To start with, it’s sweater season, and effortless sweaters that happen to be right up my alley are abundant. Another key basic, with consideration to what is trending, is a chic boat-neck top. For more of my top picks, scroll on to check out all five basics I am reaching for this season—these pieces are all guaranteed to make any outfit look expensive. Plus, you’ll wear them forever.

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    Jennifer Camp Forbes

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  • I Track Sofia Richie's Outfits Religiously, and These Basics Are Key to Her Look

    I Track Sofia Richie's Outfits Religiously, and These Basics Are Key to Her Look

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    When it comes to fashion, 2023 may have been Sofia Richie’s best year ever. Not only has the style star been spotted wearing head-to-toe Prada, Khaite, and Proenza Schouler on the regular, but she also had an unforgettable wedding complete with several custom Chanel outfits. To say she’s got good taste would be an understatement. 

    But it’s true: Richie has an incredible sense of personal style and can put together a look using a combination of the simplest but most versatile basics that could be part of anyone’s wardrobe. Yes, even some of her most casual outfits are still designer—that’s the quiet luxury trend at work—but that doesn’t mean they can’t easily be replicated using a combination of high-end and more affordable pieces. 

    So we’ve picked out seven of Richie’s best looks that are comprised mostly of wardrobe basics and found similar pieces to shop. From the classic white T-shirt to surprising accessories and several pairs of sunglasses, there are just a few key pieces needed to achieve her everyday and even more elevated looks. Just stick to the basics, and you’ll be on your way to sporting Sofia Richie’s celeb style soon.

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    Drew Elovitz

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  • 5 Winter Dress Trends Everyone's Obsessed With This Season

    5 Winter Dress Trends Everyone's Obsessed With This Season

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    When you think about your winter wardrobe, it’s probably pieces like gloves, down jackets, and beanies that first come to mind. But between holiday parties, cozy brunches, and snowy weddings, don’t ignore the importance of seasonal dresses. Whether you’re more of a homebody or you’ve overcommitted yourself to all of the holiday parties on your calendar, Scroll through Instagram this time of year, and it’s likely your feed is full of stylish women showing off exactly how they’re styling this winter’s biggest dress trends, from simple to statement-making.

    Before you embark on your own shopping journey, we suggest thinking about winter dresses in two main categories: practical or party. Now, this doesn’t mean that a style can’t check both boxes, but odds are you’ll either want something simple and comfortable for everyday wear, or you’re looking for a special-occasion style that has a major impact. Showing up to work in a sparkly, sequin minidress probably isn’t something you’d want to do, but a sweaterdress, absolutely.

    Ahead, we’re tackling both categories with five trends that are particularly popular at the moment, including quiet-luxury-coded winter whites and Gen Z–approved bow details. One tip: If your big concern during winter is that a dress won’t keep you warm enough, layering fleece tights or heat-tech underneath and a heavy coat on top will ensure that even in a teeny-tiny mini, you’ll feel like you’re swathed in a million layers. Shop all of our on-trend picks below. 

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    Aemilia Madden

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  • The 2024 Cool-Girl Starter Kit: Everything You Need to Look Current

    The 2024 Cool-Girl Starter Kit: Everything You Need to Look Current

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    New year, new you—kind of. When it comes to your wardrobe, heading into 2024 shouldn’t mean that you’re starting from scratch. Whether you’re a frequent Who What Wear reader or simply passionate about what you put on every day, I know that there are at least a handful of items you’ll never part with in your closet. But the arrival of January 1 does offer a chance to reflect, reassess, and look for places where your lineup could use a little bit of a refresh. Bored of your blazer? I have a solution! Ready to rethink your athleisure? There’s something new there too!

    Since it’s my job to have an eye on the latest It handbag, fresh jewelry trend, or whatever may be currently percolating on the runways or Instagram, I’m here to offer some fresh additions to your wardrobe to consider getting a head start on now. These cool-girl approved trends aren’t meant to replace what you already have but to complement your current staples and add a trendy touch to your uniform. Think bow details, the color trend that will give cherry red a run for its money, and even the sweater that just might convince you to break (at least temporarily) from quiet luxury. To help you get a sense of how the trend will take off, I’ve rounded up some inspiration along with a bit of shopping. Once the New Year arrives, you’ll be ready to debut the pieces you pick.

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    Aemilia Madden

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