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Transparency and simplicity about the credit industry, especially in a world of financial uncertainty, is exactly what Kenneth Lin’s goal was when he launched Credit Karma in 2007. Best known for pioneering free credit scores, the platform offers everything related to a person’s financial goals, from identity monitoring, credit cards, and loans — all for free. Now an Intuit (NASDAQ: INTU) company, Credit Karma serves over 120 million people across the U.S., U.K., and Canada – including almost half of all U.S. millennials. In the next Leadership Lessons episode, Lin talks with series host Jason Nazar about how he’s led the company from a team of three to 1,500 employees. Other topics include:
Prior to founding Credit Karma in 2007 as its CEO, Kenneth Lin founded Multilytics Marketing, a data-driven marketing agency that actively managed more than $40 million a year in online marketing dollars for clients such as Wells Fargo, Liberty Mutual and eBay. He has a B.A. in mathematics and economics from Boston University. He was selected to join the esteemed Aspen Institute’s Henry Crown Fellows in 2018.
Jason Nazar is co-founder/CEO of Comparably, a leading workplace culture employee review site. He was previously co-founder/CEO of Docstoc (acquired by Intuit). Jason was named one of Los Angeles Business Journal’s Most Admired CEOs and appointed the inaugural Entrepreneur in Residence for the city of Los Angeles in 2016. The Los Angeles native received his BA from the University of California Santa Barbara and his JD and MBA from Pepperdine University.
Think back to 20 years ago when Steve Jobs said that iPhones would replace computers. People didn’t believe him at the time, but I bet you are either reading this article on your phone or your phone is at least next to you. Steve Jobs’ claim is a perfect example of disruptive marketing.
I’m not a fan of buzzwords, but I am a fan of disruptive marketing. So much so that I recently came on board a disruptive marketing agency, Overit, as the Senior Marketing Director. Part of my role involves being a disruptor in the marketing industry, and with this article, I aim to help you become a disruptor. As disruptors, we need to be cutting-edge and unafraid so let’s explore how to do just that.
What exactly is disruptive marketing?
While innovative, disruptive marketing is also strategic. It goes against the status quo of traditional marketing tactics and reaches your target audience in new and creative ways. Disruptive marketing resonates with your current customers and unlocks new audiences.
FYI, this marketing strategy is only for risk-takers. However, it’s an excellent opportunity to grow your brand rather quickly. It is not just about being unique to get attention; disruptive marketing should be paired with data and strategy — just like any other marketing technique.
To put it simply, disruptive marketing is the process of using new and original marketing strategies to reach your target consumers in a way that your competitors are not.
This type of marketing allows for a lot of creativity and, like all marketing strategies, can continually be refined by the data you collect from your efforts. This data is important because disruptive marketing involves experimenting, and some tactics will work while others won’t.
Disruptive marketing pushes boundaries and creates new norms. Strategies we have in our marketing toolboxes were once disruptive. Take influencer marketing for example, it once was a foreign way to get authentic brand recommendations, and now it’s a strategy that many brands implement.
If you want to be a disruptor, you can’t be afraid to fail. However, this type of marketing has the chance of going viral. Are you a risk-taker like me?
Why should my marketing be disruptive?
The modern-day consumer is quite intelligent. They know when they’re being “marketed” and are sick of the traditional advertising norms. Disruptive marketing involves you doing something unique to allow you to stand out in an over-saturated industry.
Consumers value innovation. In fact, they expect it. There is a sea of repetitive marketing trends out there, and your target audience craves something different. This type of marketing makes your products or services stay top-of-mind by being unique and memorable.
The top 10 disruptive marketing tips
Have I convinced you to be a disruptor yet? If so, I’ve streamlined the top 10 tips I use in my disruptive marketing efforts. Write them out on a sticky note and post them on your monitor so you can always remind yourself how to be disruptive.
Stay up to date with social media trends and success stories
A/B test different strategies
Capture data and implement the insights you glean from it
Consult your buyer personas to ensure you’re reaching your target audience
Challenge current marketing assumptions and do the opposite
Speak to consumer pain points
Embrace technology
Follow disruptive thought leaders for inspiration
Be unusual but not bizarre
Implement storytelling best practices
Examples of disruptive marketing
Uber appalled people when they announced that they came out with an app in which people essentially get into a stranger’s car. Today, there are competing apps, and “ubering” is part of our English language.
Bitcoin is the world’s largest bank but has no actual cash. That didn’t stop them. They kept promoting their values and honed in on target consumers who don’t trust traditional banks, and now look at how far they’ve come.
Dollar Shave Club came out with its first commercial in 2011 and flipped the entire razor industry on its head. They studied what consumers were looking for, addressed those pain points in a brand new way, and the rest is history.
REI took a risk and set itself apart from other brands vying for consumers to spend money on Black Friday. In 2015, they started #OptOutside and discouraged consumers from shopping at their store on the biggest consumer spending day of the year. Many consumers actually respected this stance, which clearly didn’t hurt business because REI still encourages consumers to opt outside on Black Friday.
In 2015, HBO released their HBO Go app. Instead of pushing typical pain points like watching HBO from anywhere, they released a commercial of a family watching awkward HBO shows together. They then showed how the family went to different rooms in the house to avoid awkward viewing. They thought outside the box, and it worked.
Air Wick implemented disruptive marketing with their Scent Decorator quiz. They invite consumers to take quizzes to find the perfect home scents. Typically, people want actually to smell something before purchasing, but Air Wick found a way around that, and they did it successfully.
A balance between traditional and disruptive
Disruptive marketing creates quick impact and brand awareness. However, this strategy doesn’t mean you throw traditional marketing out the door.
There is a balance between holding onto traditional marketing that works and using your tried and true strategies to power your disruptive efforts.
Like traditional marketing, when implementing disruptive marketing, look at things like the consumer’s journey, pain points, value propositions, etc., when allocating your time and budget for 2023.
Final thoughts: How to be disruptive with your content
So much of modern-day marketing is content-driven. Naturally, some of your disruptive marketing efforts will be rooted in content. After all, 91% of brands use content marketing, bringing in 6 times as many leads as traditional marketing at 62% of the cost.
A great place to start with disruptive marketing is through your content.
User Generated Content is popular and effective. Consider challenging your audience to post content about your brand with a theme that gets people’s attention. You can then promote your UGC using marketing strategies that you already use.
The beauty of content creation is that it allows you to experiment with disruptive marketing. Look at your competitors’ typical blog posts and publish the opposite. Be bold. Be experimental.
Same with the content you put on social media. Do something risky and measure the results against your other social posts.
You don’t have to re-work your entire marketing strategy, you just need to not be afraid to be different and think outside the box.
Economists widely expect Federal Reserve monetary-policy makers to approve a fourth straight jumbo interest-rate rise at its meeting this week. A hike of three-quarters of a percentage point would bring the central bank’s benchmark rate to a level of 3.75%- 4%.
“The November decision is a lock. Well, I would be floored if they didn’t go 75 basis points,” said Jonathan Pingle, chief U.S. economist at UBS.
The Fed decision will come at 2 p.m. on Wednesday after two days of talks among members of the Federal Open Market Committee.
What happens at Fed Chairman Jerome Powell’s press conference a half-hour later will be more fraught.
The focus will be on whether Powell gives a signal to the market about plans for a smaller rise in its benchmark interest rate in December.
The Fed’s “dot plot” projection of interest rates, released in September, already penciled in a slowdown to a half-point rate hike in December, followed by a quarter-point hike early in 2023.
The market is expecting signals about a change in policy, and many think Powell will use his press conference to hint that a slower pace of interest-rate rises is indeed coming.
A Wall Street Journal story last week reported that some Fed officials are not keen to keep hiking rates by 75 basis points per meeting. That, alongside San Francisco Fed President Mary Daly’s comment that the Fed needs to start talking about slowing down the pace of hikes, were taken as a sign of a slowdown to come by the stock and bond markets.
“No one wants to be late for the pivot party, so the hint was enough,” said Ian Shepherdson, chief economist at Pantheon Macroeconomics.
Luke Tilley, chief economist at Wilmington Trust, said he thinks Powell will signal a smaller rate hike in December by focusing on some of the good wage-inflation news that was published earlier Friday.
There was a clear slowdown in private-sector wage growth, Tilley said.
But the problem with Powell signaling he has found an exit ramp from the jumbo rate hikes this year is that his committee members might not be ready to signal a downshift, Pingle of UBS said. He argued that the inflation data writ large in September won’t give Fed officials any confidence that a cooling in price pressures is in the offing.
Another worry for Powell is that future data might not cooperate.
There are two employment reports and two consumer-price-inflation reports before the next Fed policy meeting on Dec. 13–14.
So Powell might have to reverse course.
“If you pre-commit and the data slaps you in the head — then you can’t follow through,” said Stephen Stanley, chief economist at Amherst Pierpont Securities.
This has been the Fed’s pattern all year, Stanley noted. It was only in March that the Fed thought its terminal rate, or the peak benchmark rate, wouldn’t rise above 3%.
While the Fed may want to slow down the pace of rate hikes, it doesn’t want the market to take a downshift in the size of rate rises as a signal that a rate cut is in the offing. But some analysts believe that the first cut in fact will come soon after the Fed reduces the size of its rate rises.
In general terms, the Fed wants financial conditions to stay restrictive in order to squeeze the life out of inflation.
Pingle said he expects Kansas City Fed President Esther George to formally dissent in favor of a slower pace of rate hikes.
There is growing disagreement among economists about the “peak” or “terminal rate” of this hiking cycle. The Fed has penciled in a terminal rate in the range of 4.5%–4.75%. Some economists think the terminal rate could be lower than that. Others think that rates will go above 5%.
Those who think the Fed will stop short of 5% tend to talk about a recession, with the fast pace of Fed hikes “breaking something.” Those who see rates above 5% think that inflation will be much more persistent.
Ultimately, Amherst Pierpont’s Stanley is of the view that the data aren’t going to be the deciding factor. “The answer to the question of what either forces or allows the Fed to stop is probably not going to come from the data. The answer is going to be that the Fed has a number in mind to pause,” he said.
The Fed “is careening toward this moment of truth where it has very tight labor markets and very high inflation, and the Fed is going to come out and say, ‘OK, we’re ready to pause here.’ “
“That strikes me that is going to be a very volatile period for the market,” he added.
Fed fund futures markets are already volatile, with traders penciling in a terminal rate above 5% two weeks ago and now seeing a 4.85% terminal rate.
Over the month of October, the yield on the 10-year Treasury note TMUBMUSD10Y, 4.046%
rose steadily above 4.2% before softening to 4% in recent days.
“When you get close to the end, every move really counts,” Stanley said.
Economists widely expect Federal Reserve monetary-policy makers to approve a fourth straight jumbo interest-rate rise at its meeting this week. A hike of three-quarters of a percentage point would bring the central bank’s benchmark rate to a level of 3.75%- 4%.
“The November decision is a lock. Well, I would be floored if they didn’t go 75 basis points,” said Jonathan Pingle, chief U.S. economist at UBS.
The Fed decision will come at 2 p.m. on Wednesday after two days of talks among members of the Federal Open Market Committee.
What happens at Fed Chairman Jerome Powell’s press conference a half-hour later will be more fraught.
The focus will be on whether Powell gives a signal to the market about plans for a smaller rise in its benchmark interest rate in December.
The Fed’s “dot plot” projection of interest rates, released in September, already penciled in a slowdown to a half-point rate hike in December, followed by a quarter-point hike early in 2023.
The market is expecting signals about a change in policy, and many think Powell will use his press conference to hint that a slower pace of interest-rate rises is indeed coming.
A Wall Street Journal story last week reported that some Fed officials are not keen to keep hiking rates by 75 basis points per meeting. That, alongside San Francisco Fed President Mary Daly’s comment that the Fed needs to start talking about slowing down the pace of hikes, were taken as a sign of a slowdown to come by the stock and bond markets.
“No one wants to be late for the pivot party, so the hint was enough,” said Ian Shepherdson, chief economist at Pantheon Macroeconomics.
Luke Tilley, chief economist at Wilmington Trust, said he thinks Powell will signal a smaller rate hike in December by focusing on some of the good wage-inflation news that was published earlier Friday.
There was a clear slowdown in private-sector wage growth, Tilley said.
But the problem with Powell signaling he has found an exit ramp from the jumbo rate hikes this year is that his committee members might not be ready to signal a downshift, Pingle of UBS said. He argued that the inflation data writ large in September won’t give Fed officials any confidence that a cooling in price pressures is in the offing.
Another worry for Powell is that future data might not cooperate.
There are two employment reports and two consumer-price-inflation reports before the next Fed policy meeting on Dec. 13–14.
So Powell might have to reverse course.
“If you pre-commit and the data slaps you in the head — then you can’t follow through,” said Stephen Stanley, chief economist at Amherst Pierpont Securities.
This has been the Fed’s pattern all year, Stanley noted. It was only in March that the Fed thought its terminal rate, or the peak benchmark rate, wouldn’t rise above 3%.
While the Fed may want to slow down the pace of rate hikes, it doesn’t want the market to take a downshift in the size of rate rises as a signal that a rate cut is in the offing. But some analysts believe that the first cut in fact will come soon after the Fed reduces the size of its rate rises.
In general terms, the Fed wants financial conditions to stay restrictive in order to squeeze the life out of inflation.
Pingle said he expects Kansas City Fed President Esther George to formally dissent in favor of a slower pace of rate hikes.
There is growing disagreement among economists about the “peak” or “terminal rate” of this hiking cycle. The Fed has penciled in a terminal rate in the range of 4.5%–4.75%. Some economists think the terminal rate could be lower than that. Others think that rates will go above 5%.
Those who think the Fed will stop short of 5% tend to talk about a recession, with the fast pace of Fed hikes “breaking something.” Those who see rates above 5% think that inflation will be much more persistent.
Ultimately, Amherst Pierpont’s Stanley is of the view that the data aren’t going to be the deciding factor. “The answer to the question of what either forces or allows the Fed to stop is probably not going to come from the data. The answer is going to be that the Fed has a number in mind to pause,” he said.
The Fed “is careening toward this moment of truth where it has very tight labor markets and very high inflation, and the Fed is going to come out and say, ‘OK, we’re ready to pause here.’ “
“That strikes me that is going to be a very volatile period for the market,” he added.
Fed fund futures markets are already volatile, with traders penciling in a terminal rate above 5% two weeks ago and now seeing a 4.85% terminal rate.
Over the month of October, the yield on the 10-year Treasury note TMUBMUSD10Y, 4.030%
rose steadily above 4.2% before softening to 4% in recent days.
“When you get close to the end, every move really counts,” Stanley said.
Canadian Netflix users will see a new membership option starting Tuesday that costs less but comes with a catch: commercial breaks inserted into their favourite shows.
After years of uninterrupted binge-watches, the world’s largest streaming service is making way for a word from its sponsors. And as inflation continues to pinch consumers, the proposal of a cheaper Netflix plan may sound enticing to some.
Netflix isn’t alone in believing that commercial television is back in a big way.
Several free ad-supported streaming services will launch in Canada over the coming weeks, all of them built on a business model that taps into the country’s multi-billion advertising industry to finance and acquire programming.
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Analysts say together the platforms could reshape how we watch and pay for television. More viewers are complaining that streaming costs have soared near the level of their old cable bills, which has pressured each service to reconsider its business model.
“Consumers are faced with more choice, more platforms and are making more deliberate decisions as to which streaming services they keep and which ones to cancel,” said Justin Krieger, senior technology and media analyst at consultancy firm RSM Canada.
Disastrous week for Netflix creates concern for future of streaming
Of the newcomers, Pluto TV debuts on Dec. 1 with more than 100 channels of free TV series, movies and sports that stream “live” online on a platform that mimics the experience of channel surfing, complete with the commercials.
Around the same time, CBC will introduce a revamped free streaming news channel that will be available on CBC Gem and multiple other streaming platforms. A flagship program hosted by Andrew Chang of “The National” will be the main attraction, with advertisements interspersed throughout the day.
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South of the border, Disney Plus rolls out an ad-supported option later this year with some industry observers predicting it will apply the same model in Canada soon after. The ad tier will be introduced at the price of Disney’s existing commercial-free service. Subscribers who want to eliminate the ads will have to pay a premium.
Each service has its own reasons for getting into the ad business.
For Netflix and Disney, one of the main drivers is growing revenues as programming costs soar and competitors lure away subscribers.
Meanwhile, the free streaming services use ad revenues to fund a slate of original and licensed programming, which puts incredible pressure on Netflix to maintain its leading position with attractive new films and shows.
Earlier this year, after repeatedly swearing off the possibility of ever getting into advertising, Netflix changed its tune by announcing it would launch an ad tier for subscribers in key international markets.
In Canada, the “basic with ads” plan costs $5.99 per month _ less than the plans without ads, which start at $9.99 and peak at $20.99 a month.
As a trade-off for the savings, Netflix says subscribers will be presented with an average of four to five minutes of ads per hour played before and during their TV shows and films.
Video quality on the Netflix ad plan tops out at 720p, leaving full high-definition streaming at 1080p and 4K for premium subscribers. Viewers also won’t be able to download titles on their devices and not everything in the service’s library will be available.
Those restrictions will sour the appeal to many Netflix devotees, suggested Carmi Levy, a technology analyst based in London, Ont.
He said Canadians were sold the idea of a commercial-free Netflix a decade ago which led other entrants in the market to mimic their approach with similar models.
That’s different than the United States where Peacock, Paramount Plus and HBO Max all offer less expensive ad tiers as a subscription option, while Crackle and Amazon’s Freevee are among the major players in free, ad-supported platforms.
“Canadians don’t have that legacy of experience and as a result may be more resistant to the way Netflix is introducing that service,” he said.
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“It’ll take time for Netflix and others to educate Canadians on the advantages of paying less for a streaming service and getting ads served up in return.”
Kaan Yigit, a technology analyst at Solutions Research Group, said a survey conducted by his firm earlier this year found U.S. viewers have already adopted ad-supported subscription options.
About 40 per cent of HBO Max subscribers signed up for its lower-priced ad tier, he said, while an average of 58 per cent of subscribers used the cheaper versions of Paramount Plus and Peacock.
He estimates a modest 20 per cent of Canadian Netflix subscribers will join the ad tier over the next 12 to 18 months.
However, Netflix’s initial sign-up numbers won’t be the best indicator of long-term success for the ad model, suggested Levy.
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Subscribers who joined for a deal could be turned off if the ad breaks become as long as they are on network TV stations, which typically air 20 minutes of commercials per hour.
“The devil is always in the details whenever a streaming provider introduces an ad-based tier,” Levy said.
“What matters most is how intrusive that presentation of ads is to the overall viewing experience. And if it is intrusive in the way that consumers have long complained about traditional broadcast television ads, then this could very well be a non-starter for Netflix.”
Until those intricacies play out, advertising agencies say their clients are salivating over the prospects of new placement options in the Canadian market.
“What we’re seeing is a lot of initial excitement and questions around Netflix, in particular,” said Marissa Cristiano, an account director at Cossette who says she’s “exploring” ad buys on the service with some clients.
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“They’ve done a really good job of creating … the type of content that brands really do want to ally with.”
Cherie Hill, senior vice president of media at marketing firm Society, Etc., said she anticipates Netflix ads will be angled toward “budget-conscious” shoppers, with a strong focus on consumer staples, household items and car companies.
She doesn’t anticipate much blowback from viewers, mainly because Netflix is making it an opt-in proposition.
“If you’re choosing to have the commercials, it’s not going to leave a negative experience,” she said.
“They’re providing an option and they’re managing expectations.”
shares were trading sharply higher after the streaming giant posted better-than-expected subscriber growth for the third quarter.
The company added 2.41 million net new subscribers in the quarter, beating its own forecast of 1 million additions. Netflix (ticker: NFLX) said it expects to add another 4.5 million subscribers in the December quarter.
will spur debate about whether the consolidation will raise food prices, or lower them.
The Biden administration’s antitrust regulators are scrutinizing mergers more closely than did predecessors, and an old argument against combinations is that they lead to price-gouging.
Visited, the travel app, has announced the top 10 most popular shopping dentations, as per their international traveling users who travel with shopping in mind.
Press Release –
Aug 25, 2022
TORONTO, August 25, 2022 (Newswire.com)
– Arriving In High Heels announces the Top 10 most visited shopping destinations, as per the travel app Visited’s international users. Visited is a travel app that helps users map their travels, find new destinations and check off famous places. The app comes with a personalized map, travel stats and travel lists. Travel lists are being added on a monthly basis, and lists are constantly updated to ensure that any changes in travel destinations are reflected in the top 10 list. The top 10 most visited popular shopping destinations include all of the fashion capitals of the world:
1. London, England – The most popular shopping destination in the world.
2. Paris, France – The second most popular shopping destination while being the most popular city in the world to visit.
3. Rome, Italy – No visit to Rome goes without visiting the Spanish steps and Via Del Corso Rome’s famous shopping street.
4. Amsterdam, Netherlands – Famous for its open-air markets, art collections and flower markets.
5. New York, United States of America – New York is the most popular shopping destination for the Americas.
6. Milan, Italy is famous for its luxury retailers and is the second most popular shopping destination in Italy despite being a fashion capital.
7. Florence, Italy is the third most popular shopping destination in Italy. Florence is known for its Italian leather and jewelry.
8. Madrid, Spain – Home to famous Spanish brands such as Zara and Mango. There is no shortage of shopping to be found in Madrid.
9. Las Vegas, United States – Not only is it known for its casinos but also for its shopping, which can be found in every casino. Las Vegas is also home to the Fashion Show Las Vegas mall for those looking for outlet mall deals.
10. Los Angeles, United States is the third most popular shopping destination in the United States, with its famous Rodeo Drive in Beverly Hills, which was made famous by the movie Pretty Woman.
For the full list of shopping destinations found around the world, download the Visited App. The Visited app is available for free on the App Store and Google Play Store.
To learn more about the Visited app and its latest feature update, please visit https://visitedapp.com.
The League is Toronto’s Hottest New MembersOnly Club. Can You Get In?
Press Release –
updated: Aug 22, 2017
Toronto, Ontario, August 22, 2017 (Newswire.com)
– The League, an invite-only dating app designed for aspiring power couples, selected 2,000 Torontonians (out of over 10,000 on the Toronto waitlist) as its ‘founding members’ who will finally be able to use The League to find other ambitious singles in Toronto on August 22nd.
In addition to being known as the most exclusive dating app in the world (the global waitlist is over 500,000), The League is also known for the elaborate & curated parties it throws for its members. Last week, The League threw a series of pre-launch events in Toronto. The League’s Toronto events were hosted at Lavelle, Soho House and Diner en Blanc, fittingly three of the most exclusive venues in the city.
Think of The League as a member’s only club, but one with a killer singles scene. We’re a community for intelligent, ambitious and highachieving people that are looking for an equal partner.
Amanda Bradford, CEO & Founder
Applicants were selected based on a variety of factors: degree, education institution, professional title (or past professions), industry, number of referrals, and, finally, the number of users inside that fit preferences. Before final admission, all applicants’ photos were reviewed and approved by the team. While The League’s handpicked founding 2,000 members will each be given a 3-month complimentary membership, others who were not accepted on August 22nd will have to wait on Toronto’s 10,000 person waitlist. For those who don’t wait in queues, standard membership will come at a price.
“Think of The League as a member’s only club, but one with a killer singles scene,” explains The League’s founder & CEO, Amanda Bradford. “We’re a community for intelligent, ambitious and high-achieving people that are looking for an equal partner.”
ABOUT THE LEAGUE:
Launched in 2015 and modeled after private members-only clubs like Soho House, The League is known for its selective admissions based model and high-achieving community of users. Though The League is often scrutinized for its selectivity, its mission is to create power couples out of their influential members (see more about The League’s mission). Using data and social graphs from both Facebook and LinkedIn to fuel its proprietary algorithm, The League can offer its users complete privacy from friends & coworkers, more context about potential matches, and a curated community of professional singles seeking an equally ambitious and driven partner. The League was founded and created by CEO Amanda Bradford who holds an MBA from Stanford and a BS in Information Systems from Carnegie Mellon. To date, The League operates in SF, NYC, LA, CHI, BOS, DC, LON, PHL, ATL, MIA, ATX, HOU, DAL, SD, DEN, SEA and is available on iOS and Android.
Auto dealerships can put those easily missed disclaimers from TV and radio ads on the site to better inform their customers.
Press Release –
updated: Apr 13, 2017
Louisville, Kentucky, April 13, 2017 (Newswire.com)
– Launched in April 2016, Disclaimers online is proving to be a solid resource for automotive dealerships and other businesses that use disclaimers and disclosures in advertisements. The site allows businesses to add their disclosures and disclaimers that often appear at the end of TV and radio advertisements. Consumers usually only have up to three seconds to read this material and often miss vital information about the product, service or sale. Now, with Disclaimers Online, they can go to the site, find the company’s disclaimers and disclosures, read at their own pace, and make a more informed decision – leading to greater trust with the dealerships and businesses listed on the site.
Disclaimers Online recently received some coverage on Automotive News for their work with car dealerships in Kentucky. The company was also mentioned in an article written by The Truth About Cars. The Disclaimers Online website started their work with the automotive sector and will eventually list all new car dealerships across the United States. The goal is to provide these dealerships an opportunity for better transparency while giving consumers better access to information. Early visionaries who see the tremendous value in the service have already partnered with Disclaimers Online.
“Consumers now more than ever turn to the internet to research products and services and know that the disclaimers at the end of advertisements contain important information that they have been unable to access until now. The Disclaimers Online site now provides all this information in one easy-to-access central location.”
Perry Hines, CEO of Disclaimers Online
“Consumers now more than ever turn to the internet to research products and services and know that the disclosures and disclaimers at the end of advertisements contain important information that they have been unable to access until now,” says Perry Hines, CEO of Disclaimers Online. “The Disclaimers Online site gives automotive dealerships and other businesses a great opportunity to house these on one central website where consumers can access them with ease.”
Hines aims to build off the work of current consumer education and advocate groups by providing the next level of information than what has been currently available. Businesses that partner with Disclaimers Online, show their customers they are honest, transparent, and truly care about their customers’ investment in their products or services. Those that utilize Disclaimers Online are able to provide its logo and link to the site in their advertisements, providing added-value to their customer base.
“Business transparency is important for customer satisfaction, and with Disclaimers Online, businesses can stand out from the sea of their competition,” adds Hines. “While we started with the automotive industry and are still expanding, any business that utilizes disclaimers and disclosures has the potential to positively impact their consumer base by adding this information to the website.”
Disclaimers Online is free to consumers and typically charges $99 per month for businesses. Right now, Hines is so confident in the importance of providing this information to consumers and the added value of transparency for businesses that he’s letting automotive dealers use the site for free for a limited time.
Not just the automotive industry can benefit from this site. The company is looking to partner with any business that uses disclaimers and disclosures including pharmaceutical companies, financial institution including those that provide mortgages and reverse-mortgages business, educational institutions, the travel industry, and more. For more information, visit DisclaimersOnline.com.
About Disclaimers Online Disclaimers Online offers a consumer education website providing businesses’ advertisement disclaimers in one easily-accessible space that consumers can search and read at their own pace. For more information and to search the site, visit DisclaimersOnline.com.
Press Contact: Perry Hines CEO of Disclaimers Online perry.hines@disclaimersonline.com
