The first thing growth takes from founders is not money. It is attention. At some point, usually earlier than expected, entrepreneurs realize they are spending more time clarifying pay, contracts, roles, and responsibilities than thinking about customers, strategy, or growth. None of these interruptions feel serious on their own. Together, they quietly slow the business down.
Most founders misread this moment. They assume it is a temporary mess. A side effect of hiring fast. Something that will settle once the next milestone is reached. If this feels familiar, it is because almost every growing company passes through this phase and most do not notice it until it has already changed how the business feels to run. It rarely does settle.
When informality stops working
What is actually happening is structural. Informal people systems that worked when the company was small are starting to collapse under complexity. HR has stopped being background admin and started becoming growth infrastructure.
Elite organizations encounter this moment early because the consequences of getting it wrong are immediate. When Arsenal Football Club, one of the world’s most recognizable soccer organizations, announced a partnership naming Deel as its official HR platform partner this week, the decision was not about branding or sponsorship. It was about control. Operating at speed, across borders, and under scrutiny requires systems that remove ambiguity before it spreads.
With the men’s World Cup coming to North America next year, global soccer is drawing increased attention from U.S. investors and executives. However, the relevance of this example has little to do with sport. It has to do with pressure. Organizations that operate under it cannot afford people chaos.
Fast-growing small and medium-sized enterprises face the same inflection point. They just experience it later and with less warning. Early on, founders are the system. They know who is paid what, who is contracted how, and which exceptions exist. Decisions are informal. Questions are answered quickly. The business moves fast because the founder holds everything together.
Growth changes that. Distance appears. Employment types multiply. Regulations vary. A contractor becomes an employee. Someone works from another state or country. Payroll slips once. A question arrives that no one can answer with confidence.
Benjamin Laker
Source link