In the final week of my journalism class, I asked my students a simple question: If given what they now know about how social media platforms are designed, should news live there? Almost all of them said no.
When I asked where they actually get their news, almost all of them said social media.
A recent Pew report on young adults and the future of news. U.S. adults under 30 are the least likely to intentionally follow the news and the most likely to get it from social platforms, usually by accident rather than choice. And yet, when you talk to them one-on-one, many will tell you plainly they feel more trapped by those platforms than empowered by them.
We often characterize young people’s news consumption as if they had packed their bags and moved to TikTok in protest against traditional news outlets. The reality is much less intentional. My students are remarkably honest about not actually wanting to spend their lives in these feeds. They are not there because they made a deliberate choice to replace reported news coverage with vertical video. They are there because those platforms are quite literally engineered to keep them there.
Nearly half of U.S. teens now say they are online “almost constantly,” despite ample research about the mental health effects and massive shifts to lessen access and dependence, including phone bans in schools, and even Australia’s recent move to ban social media for those under 16 (a move many of my students largely supported, though with some disagreements about the exact age).
Newsrooms and journalism schools should be honest about the impact and trajectory of designing strategies that tap into the same compulsive systems that many of them feel trapped by. Should we celebrate that a clever explainer finally went viral without asking why we are so comfortable hitching civic information to the same slot machine that is burning through their time, attention, and mental health?
It is unlikely that we will collectively abandon social media. Any journalist or media scholar who insists on that as the solution will lose this generation entirely. But we should focus on the harder and slower process. That is not creating new journalistic content that bolsters news influencer culture or vertical video for the sake of fitting into a feed, but rather collectively dedicating ourselves to news literacy and carrying habits of skepticism, verification, and context into the platforms where people are already immersed.
Ultimately, we have to decide if journalists are educators or communicators. If they are simply communicating information by any means possible to convey the message, they are communicators, and a devotion to vertical video is warranted. But if they are educators, then sharing information by a means that best preserves its fidelity (and that includes consideration of the public’s ability to receive it) becomes paramount. This is perhaps one of the most critical factors in determining the future of journalism.
That work, however, will not feel as immediately rewarding as watching follower counts go up on a newsroom’s TikTok. It will feel, many days, like digging a path with a spoon. My fellow journalism professors likely have more than a few bent spoons in their desk drawers. Still, this is what true literacy requires.
Young adults are the future of news because their habits will decide whether any form of accountable, verifiable reporting still has a place in public life. So when news organizations say we have to “meet people where they are,” we should be honest about what that sometimes means. In this case, it could very well mean building civic information into systems that we are collectively starting to realize are bad for us. And if we keep chasing attention by tapping the vein that keeps us scrolling, we shouldn’t be surprised when they look up and find ourselves in a zombie-like trance, mindlessly salivating and groaning through our daily doomscrolls.
Meanwhile, the industry continues to chase a moving target. In meeting after meeting, we talk about news influencers, vertical video, and “engagement,” as if the only problem is that we haven’t yet cracked the content format that will finally unlock the algorithm. We change our strategy every time a platform tweaks a feature. We design whole campaigns around metrics such as watch time, shares, and followers.
Our pursuit of engagement metrics ultimately leads us down a well-trodden pathway toward civic disengagement. Anecdotally, my students represent those social media audiences who feel overwhelmed, mistrustful, and too exhausted to do anything with what they’ve just consumed.
This is where the whole enterprise starts to feel futile for those of us teaching journalism or trying to practice it locally. We know that trust in news is low, that civic engagement is fraying, and that communities feel unheard. So we build classes and partnerships and local reporting projects to address that. Then we’re faced with the confounding reality that the only way any of it will “reach” people is if we pour it into the same platforms that helped hollow out attention and trust in the first place.
It is not realistic to expect young adults to collectively abandon social platforms. Nor is it responsible to withdraw journalism from spaces that are already saturated with misleading or false information. “Meeting people where they are” still has value. But we should take seriously the fact that many of them are telling us, in different ways, that they do not actually want to stay where they are and that they experience these environments as constraints on their agency rather than expressions of it. The point of a social media company is to keep us on the platform. The point of journalism is to give us enough understanding that we can act in the world off the platform.
That means two things.
First, in classrooms and communities, we need to confront this contradiction. When my students say they get their news exclusively from social media but don’t actually want it to be there, and that they increasingly no longer want to be on these platforms for mental and cognitive health, as a news scholar, I’m inclined to pay attention to what this means in terms of their relationship with information, and knowledge-based journalism, and the fact that they’re less obsessed with where they will be next congregating. Their capacity to congregate at all remains in deep need of repair.
Social platforms are not neutral delivery systems but environments with their own logics and harms. Media literacy cannot stop at “how to fact-check a post.” It has to include the ability to recognize when an environment is degrading one’s own capacity to think clearly and when novelty and outrage are eroding the skills we claim to value in “informed citizens.” In my classroom, this has meant asking students not only where they get news but also how those spaces make it easier or harder to do the intellectual work necessary to function within society.
Second, newsrooms and educators need permission to stop chasing every metric that platforms dangle in front of us. Judge our work by whether it deepens understanding, strengthens local connection, and leads to real-world engagement, not just “engagement” that registers as a like or follow. If we say that our goal is to support informed participation in public life, we must be willing to judge our work by outcomes beyond platform metrics and to routinely assess whether people feel more capable of following an issue or can distinguish between assertion and evidence.
This matters for all of us, within the journalism industry and beyond, because the skills we ask of ourselves and the conditions we impose on ourselves are increasingly misaligned. To navigate public life, we need to be able to sustain attention, weigh evidence, follow a complex story over time, and tolerate ambiguity. The digital places we “live” in, increasingly and overwhelmingly, incentivize almost the opposite. Addressing this is a collective responsibility.
Wafa Unus is an associate professor of journalism at Fitchburg State University.
Wafa Unus
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