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  • M1 CEO Brian Barnes on Creating a Fintech Platform Built to Last | Entrepreneur

    M1 CEO Brian Barnes on Creating a Fintech Platform Built to Last | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    We’ve been visiting the headquarters of some of the most innovative and imaginative leaders in business for The CEO Series, learning what it takes to launch and grow a thriving brand. For this episode, our crew went to the office of M1, a fintech platform that bills itself as “the finance super app.” The powerful online investing and banking platform has raised $315 million at a valuation of about $1.5 billion and manages about $8 billion for half a million customers. I sat down with founder and CEO Brian Barnes to learn all about the platform, how it was created, and his advice to founders on running a company built to last.

    Below are some highlights of our conversation, which have been edited for length and clarity. You can watch the full video above.

    The thrill of investing

    “M1 is a personal finance platform. We started the company about eight and a half years ago. We now manage about $8 billion on the platform for half a million customers. And we are really just trying to create the best possible way for someone to manage their finances. And we do that with a lot of personalization, customization, and automation. I was fortunate to be introduced to finance at a pretty young age and I was immediately hooked. I love the idea of investing, of trying to find out what a company’s worth and how it’s operating in a complex world. As an investor, you’re making a high-conviction bet. If you’re right, you make money. If you’re wrong, you lose money. And so, you know, some people like sports gambling. For me, it is what is a company going to be worth in the next five or ten years.”

    Related: The CEO of Catholic Prayer and Meditation App Hallow Says Founders Need to Be Part of Something Bigger Than Themselves

    Doing business in good times and bad

    “We want to create a financial institution that lasts for decades. There are companies out there that have lasted for centuries. If you are around for that period of time, it’s unquestionable that you’re going to have these massive disruptions in the overall market. And so we have been trying to build the organization so that we can survive in any macro environment and not just be tailor-made for one.”

    Calm in the storm

    “I try to stay calm — on the outside. [Laughs] The entrepreneurship quote I love is that the highs are high, the lows are low and they’re ten minutes apart. There are times when you think you’re taking over the world. And then there are times where you’re like, What the hell am I doing? I took all this money, I convinced people to quit their jobs and join me, I’m competing against the Schwabs of the world. But stewing in all of that stress accomplishes nothing. I think maintaining my emotions and figuring out how I can allocate my time productively has been a good attribute that I’ve had as I’ve built the organization.”

    Related: How Personal Passions Fuel Business Success for the CEO of Vivid Seats

    The life of a founder

    “Being a founder of a tech company is more than just being a CEO. You’re both the most senior and most junior person at the company. You get to set direction and strategy and things like that, but in any area where there is not someone dedicated to that role? It’s on you to fill the gap. I would say I played CEO from 8 a.m. to 11 a.m. And then I played junior analyst from 11 a.m. to midnight every night. You’re just running around and trying to add value where you can. As you grow, you’d love to put things on pause while you figure out how to scale your team. But that’s not how it works — you’ve got to scale your team and build a product and acquire customers at the same time. There’s a little bit of chaos, but you have to sort of thrive in the chaos.”

    Related: Inside Potbelly’s Recipe for Fast Casual Success

    Legacy of leadership

    “My mom Brenda Barnes was CEO of PepsiCo and Sarah Lee. I mean, that’s a great person to learn from. She was one of seven sisters. They all shared a bedroom. They were a Polish immigrant family in Chicago. Her father was a factory worker. And so, I think she always had an insanely healthy respect for people who did the actual work at her companies. The people who bottled the cola, who loaded the delivery trucks. As a CEO, you need to respect that they know their job better than you. And the leader’s job is to set an example for what you want the values across the company to be. If you could write down all the positive attributes and values that you would want instilled throughout the company, then you better exhibit those things.”

    Check out more profiles of innovative and impactful leaders by visiting The CEO Series archives.

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    William Salvi

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  • How This Texas Farmers Market’s Gamble Paid Off Big | Entrepreneur

    How This Texas Farmers Market’s Gamble Paid Off Big | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Fall Creek Farmers Market in Humble, Texas, is not just a spot to stop by for your Sunday morning coffee and a fresh vegetable or two. Owners Jonathan and Andrea Haskin built this vibrant space with a vision to change their community’s food shopping habits and educate their customers on the importance of buying fresh and local items.

    The couple came up with the idea for the market in 2015 when they started taking a longer look at what kind of food they had available to them and realized they had to travel far and wide just to source quality ingredients from local farmers. What would happen if they brought their community closer to the source?

    Related: Top Health and Wellness Franchises

    To their delight, the Haskin’s neighbors embraced the concept. Situated in the beautiful Fall Creek neighborhood, the market’s outdoor setup is near a golf course and several walking trails, drawing tons of people and their pets into the space every Sunday morning.

    Jonathan and Andrea prioritize being present in their space and providing a personalized experience for every visitor. Getting set up two hours before the market opens and staying until the last group trickles out, the pair walk around to greet and share their story with customers. In the market’s early days, their daughters sat at the entrance making bracelets for shoppers as they walked in.

    This community feel is what drew in reviewer Forest B., now a regular visitor of Fall Creek Farmers Market. “All of the vendors were so personable, willing to share advice and their specific stories,” his review reads. “I particularly enjoyed the cultural diversity. So much to learn at each booth.”

    With 20+ vendors spanning global cuisines, there is no limit to the kind of food you can sample at Fall Creek Farmers Market. On his first visit alone, Forest tried a Colombian coffee blend, two empanada flavors, Vietnamese egg rolls, and an Italian ice dessert. The cherry on top was getting to engage with the vendors themselves, learning firsthand about their products and journeys.

    Related: 4 Reasons Why You Should Enter the Health and Wellness Industry

    “One [vendor] that’s not mentioned in my review is the Indian couple who serve prepared foods there,” Forest said. “They are a little bit older. That’s completely different, say, from the couple who owns Frostbite, which is the Italian ice vendor. They’re youngsters and [are] actually looking to you to provide them information on your journey here in the United States. So you just learn quite a bit about the people. Sometimes people are a little surprised to find out that you know a lot about topics in their areas, but the way you learn a lot is by talking to people and being open and receptive.”

    Forest’s experience is a perfect example of Jonathan and Andrea’s educational ecosystem in action. First and foremost, the market aims to teach its visitors about the importance of fresh, quality food. The Haskins ensure their vendors share this passion and make an effort to educate every customer who visits their booth. 90% of Fall Creek’s vendors farm and ranch full-time. Some even take agriculture classes at Texas A&M.

    “They live it as we do,” Jonathan said. “And it starts from the inside. We are really passionate about immersing ourselves into the market, and we are very selective with who we allow [to be] a part of our team.”

    Jonathan and Andrea’s goal is to be the tipping point that pushes customers into the world of local food shopping, and they’ve found that preparation is key. They engage with customers online ahead of each sale to make sure they have all the information they need for a smooth visit. Because offerings shift each week to spice things up for shoppers and ensure seasonal produce stays front and center, Jonathan and Andrea provide a list of vendors and produce options in advance to help customers plan their meals and build out their grocery lists before arriving at the market.

    Related: How This Healthy Food App Scored a $200K Investment

    The most faithful customers do around 80% of their food shopping at Falls Creek Farmers Market, which was the vision the owners had in mind when they set out to build a business.

    “It’s not a craft show. It’s not a bake sale. You can actually come and get your pastured eggs and real items,” Jonathan said. “Knowing where your food is from is a big deal. It’s like getting a root canal or heart surgery. So it feels really good to be able to serve and to be able to give them access as we have it.”

    Not only is shopping locally good for your health, but it’s good for the local economy. Forest stressed the importance of spending your money and time at small businesses.

    “Business owners typically are here from other countries. [They] come from backgrounds in which there was virtually no safety net, so they bring their knowledge to the United States. When I’m looking at these businesses, I’m looking at how I can learn more so I can help other people in the community continue to start these small businesses that make our economy run.”

    Beyond making visits, reviewing is a powerful way customers can show support. Jonathan and Andrea take every review they receive to heart, always looking to expand the offerings and inclusivity of their space. They find it important to stay receptive to feedback, keeping the dialogue with customers open, genuine, and full of love.

    In addition to prioritizing customer education and building community, Falls Creek Farmers Market believes:

    • Passion starts from the inside. Put love and care into what you do and it will trickle down to your partners and employees—and ultimately your customers.
    • Preparation is key. Communicate online with your customers ahead of a sale so they know what to expect. Plus, make time to help out with any problems that come up.
    • Supporting local is a great way to learn new things. Opening up your mind and heart to small businesses might just help you discover an important lifestyle change.

    Listen to the episode below to hear directly from Jonathan, Andrea, and Forest, and subscribe to Behind the Review for more from new business owners and reviewers every Thursday.

    Available on: Spotify, Apple Podcasts, Google Podcasts, Pandora and Soundcloud.

    Editorial contributions by Callie Morgan and Kristi Lindahl.

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    Emily Washcovick

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  • America’s Blood Centers Announces National Partnership with Body Interact to Help Innovate Blood Donation Education

    America’s Blood Centers Announces National Partnership with Body Interact to Help Innovate Blood Donation Education

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    Washington, DC (GLOBE NEWSWIRE) — America’s Blood Centers (ABC), the national organization of community-based, independent blood centers that supply 60 percent of the nation’s blood supply, today announced a new multi-year national partnership with Body Interact, a leader in virtual patient simulation technology. This collaboration aims to help innovate the way students and potential blood donors learn about the critical importance of blood donation by providing cutting-edge virtual patient scenarios illustrating the lifesaving impact of blood donation as part of an expanded Vein to Vein: The Science of Blood Donation high school education program, to be released in the coming weeks.

    “America’s Blood Centers is proud to partner with Body Interact to bring cutting-edge virtual learning scenarios to our Vein to Vein program. This collaboration will help innovate how students and potential blood donors learn about the critical importance of blood donation, fostering a lifelong interest in supporting our nation’s blood supply. We look forward to working together to provide an engaging and interactive learning experience that will help strengthen and diversify the blood supply for years to come,” said Kate Fry, CEO of America’s Blood Centers.

    “At Body Interact/Take The Wind, we are honored to join forces and collaborate with America’s Blood Centers. By offering students a chance to experience realistic patient simulations, we aim to bring attention to the universal relevance of blood donation through experiential learning. Not only is blood donation a noble act, but also a critical one that could touch students’ loved ones and their communities. We are excited to bring this valuable resource to thousands of high school students across America,” said Raquel Bidarra, U.S. Country Manager at Body Interact.

    ABC and its international division, ADRP: the Association for Blood Donor Professionals, first released Vein to Vein: The Science of Blood Donation, a groundbreaking high school education program in 2022 to help educators craft lesson plans to develop student leadership skills and a lifelong interest in supporting our nation’s blood supply. This turn-key resource is educator-crafted and designed to meet Next Generation Science Standards. Implementation goes beyond the field of science to also offer opportunities to integrate English Language Arts and Mathematics.

    This partnership recognizes the increasing demand for digital healthcare education and comes at a critical time for the blood supply. From 2019 to 2021, there was an alarming 60.7% decrease in donations from individuals 16-18 years old. This is especially concerning considering that nearly 20% of all blood drives were held at high schools or colleges last year. Early education and exposure to blood donation is a critical step in creating life-long blood donors.

    As part of this collaboration, Body Interact will develop 10 cutting-edge digital scenarios covering essential topics such as blood and trauma, pre-hospital blood use, and the vital need for a diverse blood supply. These immersive scenarios will be integrated into an expanded version of ABC’s Vein to Vein program to be released in the coming weeks, offering educators and students complimentary access to a more engaging and interactive learning experience.

    Over the five-year duration of this partnership, ABC members will utilize these scenarios in schools nationwide, enhancing their ability to provide immersive and impactful education in classrooms across the country. Members of ABC’s international division, ADRP: The Association for Blood Donor Professionals, as well as educators implementing Vein to Vein, will receive a complimentary trial to further explore these innovative scenarios.

    Founded in 1962, America’s Blood Centers is the national organization bringing together community-based, independent blood centers. Its member organizations operate more than 600 blood collection sites providing close to 60 percent of the U.S., and a quarter of the Canadian, blood supply. These blood centers serve more than 150 million people and provide blood products and services to more than 3,500 hospitals and healthcare facilities across North America. All ABC U.S. members are licensed and regulated by the U.S. Food and Drug Administration. For more information, visit www.AmericasBlood.org.

    Body Interact is a clinical system adopted around the world to train learners in decision-making and critical thinking, with lifelike virtual patients, in hundreds of clinical scenarios. Body Interact enables both medical professionals and students to accelerate learning, develop clinical skills and achieve excellence in their performance. Its vision is to be the most reliable, engaging and widely adopted clinical education system in the world. To learn more, visit www.BodyInteract.com.

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  • Smithsonian and Carolina Biological Announce New Version of Elementary Science Curriculum to Raise Bar in 3D Learning

    Smithsonian and Carolina Biological Announce New Version of Elementary Science Curriculum to Raise Bar in 3D Learning

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    BURLINGTON, NC — Carolina Biological, the leading school science supplier and the Smithsonian Science Education Center announced Smithsonian Science for the Classroom™, Phenomenon and Problem-Driven Edition, for grades K to 5. The print, digital and hands-on program raises the bar in student-driven 3D learning and 3D assessment. All modules in the updated core science curriculum are rolling out for the 2024-25 school year. The program still takes students on a journeyof hands-on experiences, observation, and collaboration, but added many more new opportunities for students to drive their own learning and: build reading, writing, and speaking skills; make sense of phenomena and real-world problems; drive learning with their own ideas and experiences. The new program features a robust and integrated assessment system, including a new assessment map. Accessibility for students is emphasized. Students cultivate scientific skills and knowledge through student-centric investigations as they figure out compelling phenomena and solve real-world problems. Teacher support is included. The new 2nd Edition was extensively field tested by educators and will be available for purchase through Carolina for the 2024-25 school year. Teachers can contact Carolina now to implement in classrooms next fall.

    Smithsonian Science for the Classroom, 2nd Edition, is a high-quality comprehensive science program with life science, earth and space science, physical science and engineering modules developed to meet the *Next Generation Science Standards (NGSS). This elementary curriculum engages, inspires, and connects students firsthand to the world around them through a total of 24 student-driven modules. It helps teachers keep classes fresh and interesting to young students and integrate science, technology, math and engineering throughengaging and hands-on lessons. Smithsonian Science for the Classroom includes print and digital components, as well as hands-on materials.

    Student Agency

    A strong theme in the new Edition is the power of student agency, a personalized learning concept that gives students a choice and voice in learning. When each new phenomenon or problem is introduced, students have the opportunity to access their prior knowledge, share initial ideas, and ask questions based on gaps in their understanding. These ideas and questions drive the next steps. They offer more opportunities for students to ask questions and rely upon their prior knowledge to drive their understanding and learning. Students work as scientists, doing hands-on investigations, collaborating with peers, testing models, and developing explanations as they explain a phenomenon or solve a problem. A family letter is included for every module that creates opportunities for teachers to gain knowledge about students’ prior experiences and for parents and caregivers to know what to ask students about in-class experiences.

    “Students come to the classroom with an understanding of the world based on their previous experiences,” said Dr. Carol O’Donnell, Senior Executive and Director of the Smithsonian Science Education Center. “When students have an opportunity to access their prior knowledge, use it to make initial explanations of a phenomenon, and integrate that prior knowledge with classroom investigations, they will gain a deeper understanding of how the natural world works. The new Edition gives students more opportunities to explain phenomena and solve problems by integrating their knowledge from past experiences with carefully chosen investigations, digital interactives, and informational text.”

    During field testing of the version, many educators provided feedback and enjoyed the student-driven emphasis of the investigations. Here is one of the helpful comments from 2nd Edition beta testers about the grade 4 engineering unit: “I have never had the students come up with goals for a successful solution,” said Michele Hayes, 4th grade teacher at St. John’s School in Houston, TX. “This was difficult for them, but they came up with great ideas. I will definitely use this when doing future STEM projects.”

    Every lesson provides opportunities for students to practice and reinforce foundational reading and math skills. Explaining phenomena and solving problems provides motivation for students to read, write, and discuss for purpose. Students read for purpose to find evidence that explains what is confusing or surprising to them. Notebooking in science gives students opportunities to engage with the writing process, write for a purpose and a place to record and organize their design and testing plans, collected data, ideas and explanations of phenomena, and claims based on evidence.

    Students talk to each other to design a solution together, brainstorm how to test it, and plan how to make it better. Students speak to each other and to the class as they ask and answer their own questions and communicate the results of their investigations through presentations.

    Developers at theSmithsonian Science Education Center leveraged their incredible curiosity about the amazing things the researchers and curators are investigating at the Smithsonian and wove that into a student-driven grades K to 5 curriculum. So the students who use Smithsonian Science for the Classroom and its accompanying literacy series, Smithsonian Science Stories, aren’t just getting a cohesive, engaging, NGSS-aligned curriculum, they are getting a chance to “visit” the Smithsonian and peer into the art, culture and history through the readings. The curriculum was voted the most culturally relevant science program by the National Science Teaching Association in BEST of STEM 2023 awards.

    3D Assessment

    The modules integrate science and engineering seamlessly, as intended by NGSS. Guidance is provided through call-out boxes on where, when and how students are applying the three dimensions of NGSS (e.g., disciplinary core ideas, science and engineering practices, and cross-cutting concepts). This is especially useful for teachers who are relatively new to NGSS and also ensures that students are engaged in 3D learning. A new comprehensive Assessment Map in the Teacher’s Guide for each module illustrates how students progress in building skills and knowledge throughout the module. Formative and checkpoint assessments build to the module summative performance assessment, which is a science or engineering design challenge. The assessment table format makes it fast and easy for teachers to use “in the moment” assessment guidance.3D assessment assists teachers in gauging how well students are progressing in all three dimensions through a variety of assessed performance tasks and written assessments. Three-dimensional assessments required by the latest standards are performance based. Students apply their content knowledge to complete a task and answer open-ended questions about phenomena. Understanding is demonstrated in a variety of ways where students apply their knowledge and skills to a scenario. Teachers need to provide evidence that students can apply their knowledge appropriately and are building on their existing knowledge and skills in ways that lead to deeper understanding of the scientific and engineering practices, crosscutting concepts, and disciplinary core ideas.

    “The new edition of Smithsonian Science for the Classroom drives the powerful, three-dimensional learning and assessment intended by NGSS,” said Jim Parrish, President and CEO at Carolina Biological Supply Company. “It builds upon the original research foundation to 1) develop scientific literacy while reinforcing foundational skills in reading and math, 2) emphasize experiential learning; and 3) provide access to culturally relevant content only available through the Smithsonian Institution. The 2nd Edition provides more opportunities for all students’ ideas to drive investigation of phenomena and problems and to make sense of their natural world.”

    Availability

    All modules from Smithsonian Science for the Classroom, 2nd Edition, will be available for schools to purchase in the 2024-2025 school year through Carolina. It includes print and digital components, as well as hands-on materials. The program includes 24 modules for grades K to 5. Each module includes a print-format Teacher Guide, a set of 16 Smithsonian Science Stories readers, a set of 10 Student Activity Guides (grades 3-5), a class kit of hands-on materials to supply 32 students, and digital access to the Teacher Guide and student literacy materials. Prices start at $650 for one grade-level module through Carolina. Refurbishment sets are also available starting at $200 to refill the hands-on consumables for subsequent use of the module. An upgrade kit for current users will be available for purchase. Below-grade and Spanish versions of the readers are also available for purchase. For information, visit Carolina’s website, call (800) 334-5551, or e-mail curriculum@carolina.com.

    Smithsonian Science Education Center

    The mission of the  Smithsonian Science Education Center is to transform and improve the teaching and learning of science for PreK-12 students in the United States and throughout the world. Established in 1985 as the National Science Resources Center (NSRC) under the sponsorship of two prestigious institutions – the Smithsonian Institution and the National Academy of Sciences – the Center is dedicated to the establishment of effective science programs for all students. The Smithsonian Science Education Center works to build awareness for PreK-12 science education reform among global, state, and district leaders; conducts programs that support the professional growth of PreK-12 teachers and school leaders; and engages in research and curriculum development in partnership with it is publisher, Carolina Biological Supply Company, the sole source provider of STC™, STCMS™, and Smithsonian Science for the Classroom™.

    Carolina Biological Supply Company

    From its beginnings in 1927, Carolina ( www.carolina.com) has grown to become the leading supplier of biological and other science teaching materials in the world. Headquartered in Burlington, NC, Carolina serves customers worldwide, including teachers, students, and professionals in science and health-related fields. The company is still privately owned by descendants of the founder, geology and biology professor Dr. Thomas E. Powell Jr.                                                                                                

    * NGSS is a registered trademark of WestEd. Neither WestEd nor the lead states and partners that developed the Next Generation Science Standards were involved in the production of this product, and do not endorse it.

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  • BenQ Education Announces “Teach Your Way” Projector Program

    BenQ Education Announces “Teach Your Way” Projector Program

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    COSTA MESA, Calif. — BenQ, an internationally renowned provider of visual display and collaboration solutions, today announced its new “Teach Your Way” Projector Program. Committed to partnering with schools to enable greater positive outcomes for all students by transforming classrooms, BenQ’s program offers planning, pricing, and customer support benefits for BenQ’s latest lineup of maintenance-free LED and laser projectors and InstaShow Wireless Presentation System (WPS).

    “Schools have had to purchase outdated, low-resolution projectors in order to save money, but these fail to meet the standards for the future of learning and provide all students with access to state-of-the-art technology,” said Bob Wudeck, senior director of business development at BenQ Education. “The BenQ Education ‘Teach Your Way’ Projector Program offers an easy and affordable pathway to projector upgrades. Plus, our latest solutions offer exclusive features and benefits that align with modern teaching pedagogies and IT standards while adding immense value and reducing TCO.”

    The BenQ Education “Teach Your Way” Projector Program is available exclusively to educational institutions. It offers schools special discounted pricing on BenQ projectors — aligning with the company’s pledge to provide top-tier service and product accessibility to today’s evolving education community. As a result, education partners can create richer classroom settings enabled by the sector’s most advanced AV projection solutions.

    BenQ Education’s portfolio of classroom solutions is designed to provide not only intuitive use but also greater collaboration and engagement opportunities. BenQ’s lineup of projectors include solutions with 100% solid state and maintenance-free technology, high resolution and brightness, and lower power usage and greater energy quality with unmatched affordability for a substantially lower TCO. This includes the new BenQ LH650 4,000-lumen 1080p laser projector perfectly suited for today’s classrooms. This maintenance-free projector sets a new course in the classroom projector category, delivering twice the pixel density (PPI2) of an average WXGA classroom projector and over 2 million total pixels on a 100” screen. With 90% Rec. 709 coverage for color accuracy, HDR10 for video, lower power consumption, centralized software management, a three-year unrestricted warranty, and special education-only pricing of just $977, the LH650 is designed with sustainability in mind, featuring recycled plastic, a small form factor, and less e-waste.

    The new InstaShow VS20 wireless hybrid classroom presentation solution is also available under the “Teach Your Way” Projector Program. The latest in the WPS Series, the InstaShow VS20 facilitates seamless collaboration with up to four devices displayed simultaneously. It integrates wireless presentation, conferencing, and advanced microphone technology into an intuitive, all-in-one button system. Perfect for hybrid classrooms, it connects within six seconds to various devices, supporting USB-C or HDMI connections, and ensures crisp, secure content delivery with 4K UHD presentation. The system enhances audio with an omnidirectional wireless microphone and prioritizes data and network security with robust cybersecurity measures.

    Schools can learn more about the BenQ “Teach Your Way” Projector Program at campaigns.benq.com/en/teach-your-way-projectors. More information on BenQ is available at www.BenQBoard.com.

    About BenQ Education
    BenQ Education is helping teachers shape the future of learning with interactive display solutions that maximize engagement in and out of the classroom while improving student performance. For over 10 years, BenQ has been the No. 1-selling TI DLP projector brand worldwide, according to Futuresource, and is one of the leading interactive display vendors in North America. The award-winning BenQ Board is the first and only interactive display to feature TÜV- and SIAA-certified germ-resistant screens, interfaces, and pens as part of its purpose-built ClassroomCare technologies designed for healthier classrooms. The BenQ Board RP03 Series has been recognized as the first smart board to achieve Eyesafe® Certification, the advanced blue light mitigation technology developed in concert with optometrists and ophthalmologists. Industry-recognized, BenQ’s Tap ‘N Teach technology for fast sign-on, EZWrite license-free annotation and whiteboard software, InstaShare wireless screen presentation system, and IT-friendly monitoring and management tools create exciting and intuitive active learning experiences. EZWrite 6 is also AWS Qualified, having passed Amazon Web Services (AWS) Foundational Technical Review (FTR), providing schools with assurance in security, reliability, and operational excellence. Educators can focus on giving lessons that leave an impact and give the leaders of tomorrow the tools they need to reach their maximum potential. The company’s products are available across North America through leading value-added distributors, resellers, and retailers. More information is available at www.BenQBoard.com.

    All trademarks and registered trademarks mentioned herein are the property of their respective owners.

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  • Metrasens' Advanced Detection Technology Chosen by Moore Public Schools for Enhanced Safety at Extracurricular Events

    Metrasens' Advanced Detection Technology Chosen by Moore Public Schools for Enhanced Safety at Extracurricular Events

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    NAPERVILLE, Illiois and MOORE, Oklahoma (PRNewswire-PRWeb) —  Metrasens, a leading provider of advanced detection systems for security and safety applications, today announced its collaboration with Moore Public Schools (MPS), Oklahoma’s fourth-largest public school district. Together, they aim to bolster safety measures across the district by deploying Metrasens Ultra detection systems, ensuring a secure environment for extracurricular events at 35 campus sites and various large venues.

    Committed to maintaining the highest safety and security standards, MPS consistently evaluates and updates its protocols. The district, known for its proactive approach, embraces new initiatives and technologies to enhance existing security measures. Building on a successful pilot of Metrasens Ultra detectors in the previous academic year, MPS officially integrated them at the start of the 2023-2024 school year.

    In alignment with their ongoing commitment to safety, several schools within the district have already incorporated Metrasens detection systems. The decision to choose Metrasens was influenced by the unmatched reliability and durability of its detectors, which seamlessly align with the district’s overarching safety goals, whether implemented district-wide or at individual campuses.

    Following a rigorous evaluation process of various detector options, Metrasens stood out with its comprehensive product offerings and exceptional service. The company provided on-location assistance and training, earning high praise from the district.

    Dustin Horstkoetter, MPS Safety and Security Director, expressed his satisfaction, stating, “The reliability and quality of Metrasens solutions are incomparable. We appreciate the partnership we have with Metrasens and the client care and technical support they can provide a district of our size.”

    Metrasens Ultra utilizes state-of-the-art sensor technology to swiftly and accurately identify potential threats, including concealed weapons. Its unique flexibility for both indoor and outdoor use, coupled with portability that allows easy movement within and between facilities without physical contact, set it apart from competitors. Metrasens Ultra met key MPS criteria, including non-threatening design, portability, flexibility, ease of use, battery power option, weather resistance, zonal indication, and accuracy.

    “We are thrilled to play an integral part in helping MPS achieve their objective to accurately identify prohibited threat items before entry into their venues,” said Chis Arbeitman, Vice President of Market and Business Development at Metrasens. “MPS is utilizing the Metrasens Ultra to screen patrons before entering middle school and high school events, including football and basketball games, cheerleading competitions, graduations, and school board meetings. We remain committed to supporting all of their security initiatives to ensure a safe and positive experience for all participants in these venues.”

    About Metrasens
    Metrasens is the world’s leading provider of advanced magnetic detection technologies. With a technology center and manufacturing facility in the United Kingdom, a North American sales and customer service hub in Chicago and a global network of distributors, the company’s innovative products are designed to address deficiencies in conventional screening methods and make the world safer and more secure. Metrasens’ mission is to take cutting-edge science from the laboratory and use it to create revolutionary, award-winning products that meet the distinct and diverse security needs of its customers. Metrasens’ core technologies have a wide range of real-world applications, embodied by solutions that are easy to adopt and simple to use.
    For more information, visit  http://www.metrasens.com.

    About Moore Public Schools

    Moore Public Schools is Oklahoma’s fourth-largest public school district, serving 24,191 students and their families. Our vision is “Shaping Today’s Students Into Tomorrow’s Leaders” and we strive to achieve this vision by providing exceptional and varied opportunities for every student’s personal, physical, and academic growth. We have produced countless National Merit Finalists and academic all-state students over the decades, along with innumerable 6A athletics titles and superior fine arts, STEM, and career exploration offerings. These opportunities work to develop our students into young adults of character and resilience, prepared for their next chapters after graduation.

    Learn more at www.mooreschools.com

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  • In a Stanley cup daze? Woman wheels $2,500 in cups out of store without paying, police say

    In a Stanley cup daze? Woman wheels $2,500 in cups out of store without paying, police say

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    Stanley cup mania landed one Sacramento woman in handcuffs last week after she wheeled a shopping cart full of the reusable water bottles out of a store without paying, authorities said.

    On Jan. 17, Roseville police responded to a shoplifting call north of Sacramento in the 6000 block of Stanford Ranch Road.

    Retail workers reported seeing the suspect leave with dozens of Stanley cups in her cart. She ignored their calls to stop and stuffed the merchandise into her car before leaving, police said.

    Officers stopped the woman just as she pulled onto a local highway.

    Police say a woman filled her car with Stanley water bottles, ignoring employees’ calls for her to stop.

    (Roseville Police Department)

    After searching her car, 65 Stanley cups worth about $2,500 were recovered, according to police. The woman, who hasn’t been identified, was arrested on suspicion of grand theft.

    Fueled by influencers, the craze over the Stanley bottles, which are popular for keeping drinks chilled for hours, has led to fights and shouting matches as exclusive colors and collaborations fly off the shelves.

    Retailers on eBay are currently selling a coveted pink Starbucks Stanley cup for as much as $5,000.

    Law enforcement agencies have warned consumers to be on the lookout for scams related to counterfeit cups and credit card theft.

    Roseville police cautioned against trying to cash in on the craze by way of retail theft.

    “While Stanley Quenchers are all the rage,” the police department wrote on Facebook, “we strongly advise against turning to crime to fulfill your hydration habits.”

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    Gabriel San Román

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  • Tennessee’s Hardeman County Schools Begin New Year with New Digital Resources Supporting College and Career Readiness 

    Tennessee’s Hardeman County Schools Begin New Year with New Digital Resources Supporting College and Career Readiness 

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    Charlotte, NC —Tennessee’s Hardeman County Schools (HCS) today announced a new phase in its partnership with global edtech leader Discovery Education that is bringing new digital resources to students districtwide. Thanks to this new collaboration, teachers and students across HCS will have access to a suite of award-winning digital products that prepare students for college and careers and nurture their inherent curiosity in STEM (Science, Technology, Engineering and Math) and all other subjects. 

    Located in Southwest Tennessee, HCS’s approximately 250 educators serve nearly 3,300 students daily, providing a high-quality education in a safe, respectful, and inclusive environment that builds foundations for lifelong learning. These foundations include academics, social emotional skills, technological competencies, and career awareness. 

    To support this mission, HCS sought a suite of flexible, standards-aligned digital learning resources that were easy to integrate into instruction and had a proven record of engaging students in STEM education and stoking curiosity in all other subjects. Following a careful review of available resources, HCS selected the following products for use in district classrooms: 

    Discovery Education Experience. Discovery Education Experience will now be available in all district elementary and middle school classrooms. Connecting educators to a vast collection of high-quality, standards-aligned content, ready-to-use digital lessons, intuitive quiz and activity creation tools, and professional learning resources, Discovery Education Experience provides an enhanced learning platform that facilitates engaging instruction in any environment. These resources, sourced from trusted partners, are aligned to state and national standards, and help educators bring the outside world into teaching and learning every day. Through expanded, lasting partnerships with Microsoft Teams, Google Classroom, Schoology, Canvas, Brightspace, and Clever, integrating Discovery Education’s K-12 learning platform into existing Information Technology architecture is easier than ever.  

    STEM Connect. An interdisciplinary K-8 resource that blends dynamic digital content with ready-to-use lessons and hands-on activities, STEM Connect enhances core curriculum and cultivates valuable design thinking skills that prepare students for the future. STEM Connect purposefully integrates across disciplines and provides all the necessary resources to introduce real-world challenges to students. Together, these resources provide educators with a suite of powerful tools with which they can create opportunities for critical thinking and problem-solving. 

    Discovery Education Coding. With Discovery Education Coding, elementary and middle school students are inspired to learn important coding concepts as they develop computational thinking skills through decomposition, logical reasoning, and problem solving. Based in part on the award-winning Discovery Education Coding service used by teachers across the United Kingdom, the U.S. version of Coding features a wide array of resources that help students take coding from concept to reality. 

    These new digital solutions will be used alongside Mystery Science by Discovery Education, which is currently available in Middleton Elementary School. 

    “We believe that providing all students a rich background in STEM education is critical to promoting college and career readiness,” said Michelle Howell, Hardeman County Schools Supervisor of Instruction. “The new state-of-the-art digital resources from Discovery Education coming to our classrooms will engage our students in STEM and all other subjects in an exciting new way. Our educators look forward to integrating these new resources into classroom activities.”  

    In addition, all HCS educators using Discovery Education solutions will receive dedicated professional development from Discovery Education’s team of professional learning experts. These learning opportunities for teachers help schools recognize the full return on their edtech investment. Through Discovery Education’s interactive professional development sessions, participants will learn best practices for integrating their new digital resources into instruction. Effective professional development increases student engagement in learning and supports the continued academic development of all students. 

    Also, educators at HCS enjoy access to the Discovery Education Network. A global community of education professionals, the Discovery Education Network connects members across school systems and around the world through social media, virtual conferences, and in-person events, fostering valuable idea sharing and inspiration.  

    “Discovery Education is proud to support Hardeman County Schools’ work to provide all students the strong grounding in STEM and other subjects that leads to college and career readiness,” said Kim McCullough, Discovery Education’s Account Executive. “The district’s efforts to provide students dependable, dynamic digital resources and teachers meaningful professional learning that drives return on this edtech investment creates powerful learning experiences that prepare all learners for life beyond graduation. We look forward to continuing to support Hardeman County Schools’ as they prepare students to thrive in a rapidly changing world.” 

    For more information about Discovery Education’s award-winning digital resources and professional learning solutions visit www.discoveryeducation.com and stay connected with Discovery Education on social media through X (formerly Twitter), LinkedIn, Instagram, TikTok, and Facebook.  

    About Discovery Education 
    Discovery Education is the worldwide edtech leader whose state-of-the-art digital platform supports learning wherever it takes place. Through its award-winning multimedia content, instructional supports, innovative classroom tools, and social impact initiatives, Discovery Education helps educators deliver equitable learning experiences engaging all students and supporting higher academic achievement on a global scale. Discovery Education serves approximately 4.5 million educators and 45 million students worldwide, and its resources are accessed in over 100 countries and territories. Inspired by the global media company Warner Bros. Discovery, Inc. Discovery Education partners with districts, states, and trusted organizations to empower teachers with leading edtech solutions that support the success of all learners. Explore the future of education at www.discoveryeducation.com

    eSchool News Staff
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  • As a Teenager, Clinton Sparks Resorted to Street Crime in Order to Survive. Now He's a Music Producer Who Has Sold Millions of Records With Beyonce, Lil Jon and More. Here's How He Turned Personal Turmoil Into Triumph. | Entrepreneur

    As a Teenager, Clinton Sparks Resorted to Street Crime in Order to Survive. Now He's a Music Producer Who Has Sold Millions of Records With Beyonce, Lil Jon and More. Here's How He Turned Personal Turmoil Into Triumph. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    With his inspiring journey from a difficult childhood to success in the music industry, Clinton Sparks shared valuable insights and lessons learned along the way.

    One of the key takeaways from the interview was the emphasis on relationships and building relationship capital. Clinton Sparks highlighted the significance of investing in people and causes close to him. He stressed the importance of understanding one’s own capabilities and leveraging relationships to achieve success.

    Clinton’s story of success in the music industry is a testament to his determination and resilience. Growing up in the hood, he faced numerous challenges and obstacles. However, instead of succumbing to his circumstances, Clinton used his resourcefulness to set up his own DJ equipment at home, even resorting to robbing houses and stealing turntables. This early experience taught him the value of having a plan rather than just an idea.

    Related: 4 Principles to Success According to a Former Pastor Turned Business Coach

    The interview also shed light on Clinton’s experience of being signed to a major label and then begging to be dropped. This decision was driven by his desire to pursue his own vision and recognize talent in others. Clinton’s ability to combine EDM and hip hop led to his discovery and signing of DJ Snake in 2007. Six years later, he introduced DJ Snake to Jimmy Ivy, resulting in the creation of the hit song “Turn Down For What.” This success story showcases Clinton’s keen eye for talent and his willingness to take risks.

    Throughout the interview, Clinton Sparks emphasized the importance of leaving a positive mark wherever one goes. He believes in competing with oneself rather than others, constantly striving for personal growth and improvement. Clinton’s commitment to investing in people and causes close to him is a testament to his character and values.

    When challenged by Jeff Fenster to rate himself on a scale of one to ten, Clinton hesitated before eventually giving himself a 9.9. This self-assessment reflects his humility and constant pursuit of excellence.

    Related: This Why You Should Align Yourself with the Right People

    In conclusion, Clinton Sparks’ interview on the Jeff Fenster Show provided valuable insights into the importance of relationships and building relationship capital. His journey from a difficult childhood to success in the music industry serves as an inspiration to all. Clinton’s emphasis on understanding one’s capabilities, having a plan, and accepting life’s challenges resonates with anyone striving for success. By investing in people and causes close to him, recognizing talent in others, and leaving a positive mark wherever he goes, Clinton Sparks has truly mastered the art of building relationship capital.

    About The Jeff Fenster Show

    Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

    Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Pandora

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    Jeff Fenster

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  • Boost Your Ecommerce Success with These Top Photography Techniques | Entrepreneur

    Boost Your Ecommerce Success with These Top Photography Techniques | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Having an appealing product image can be quite helpful in the ever-changing world of online purchasing. How we take images of items to sell online has changed significantly over the last few years. The ways we display the goods we’re selling online change as more people purchase online and technology evolves.

    This article outlines the most recent techniques for taking images for websites, including how they should be lit, what equipment to use and what they should look like. It all revolves around assisting companies in succeeding in the competitive world of sales via the Internet.

    The visual revolution

    The way we look at things has changed a lot because of online shopping. Unlike in physical stores, we can’t touch or try items online. So, when we decide to buy something, we rely on its pictures. This is why online shops must take really good product photos. They have to be creative and show things in new and interesting ways.

    One trend is using lifestyle photos. Instead of just showing the product alone, they show it being used in real situations. For example, if they sell outdoor items, they might show people using them outdoors. This helps customers understand how the product works and makes them want to buy it.

    Another trend is minimalism. This means keeping things simple and clean. Products are often shown on plain backgrounds with soft lighting. This style is great for fancy or luxury items because it makes them look elegant and well-made.

    Lastly, there’s mobile-first photography. Since many people shop on their phones, product pictures need to look good on small screens. These photos should be clear, simple, and load quickly on smartphones and tablets. Making image files smaller and using tall or square shapes can enhance the mobile shopping experience. Online stores need to follow these trends to ensure customers have a great online shopping experience.

    Related: Why Influencers and Ecommerce Should Be the New Power Duo for Your Business

    Lighting techniques

    Regarding online sales, high-quality product photos are essential, and proper lighting is key to capturing the details effectively. Soft and gentle lighting techniques, achieved through tools like bounce boards and soft boxes, create a smooth appearance suitable for clothes and jewelry. For products with intricate details, dramatic lighting, like spotlighting or side lighting, highlights specific areas, making them visually appealing, especially for gadgets and fashion items. Natural light, obtained by shooting near windows or during the golden hour outdoors, adds authenticity and warmth, perfect for products related to health and outdoor activities.

    In addition to lighting, having the right equipment is important. High-quality cameras provide clear and professional-looking photos, like DSLRs or mirrorless options. Prime lenses enhance sharpness and brightness, especially in low-light conditions, ensuring detailed product images. Stability is essential; tripods and stands keep the camera steady for clear shots. Smartphone photography kits offer budget-friendly options, enhancing smartphone images with special lenses and tools. Continuous LED lighting provides a consistent glow and adjustable colors, allowing photographers to match the light with the product and surroundings. Editing software like Adobe Photoshop and Lightroom helps perfect the images by adjusting colors and removing backgrounds, ensuring your product photos look appealing and professional for online customers.

    Related: Learn How to Make Online Courses and Start a Profitable Side Hustle

    Staying ahead of the curve

    Because of new technologies and consumer preferences, the world of online shopping photographs is always here. Online retailers must always come up with innovative and fresh methods to display their items in images if they want to stay competitive. Here are some excellent suggestions to help you constantly take incredibly beautiful product shots.

    1. Regularly Update Your Content: Imagine your online store like a shop window. People passing by always notice if the display changes, right? Similarly, updating your product images is like changing the window display. You want it to look fresh and exciting, so people are curious to see what’s inside. By keeping an eye on how your products look, work, and suit different seasons, you ensure your store always feels new and inviting. It’s like giving your store a makeover regularly, making customers eager to explore.

    2. Conduct A/B Testing: A/B testing is like trying different flavors of ice cream to see which one you like best. You experiment with different styles, lighting techniques, and ways of presenting your products to find out what your customers prefer. It’s like asking your friends which ice cream they enjoy the most. By testing various approaches, you discover what makes your products more appealing to your customers. It’s a bit like finding the perfect recipe that everyone loves!

    3. Consider Professional Assistance: Imagine you want to take a beautiful picture, but you’re not sure how to use the camera. That’s where professional photographers come in – they’re like expert chefs in the kitchen of photography. They know all the tricks to make your products look incredibly delicious to buyers. Just like you’d hire a chef to cook a special meal, hiring a professional photographer ensures your products are presented in the best possible way. It’s like having a magical touch that turns your ordinary pictures into extraordinary ones.

    4. Stay Informed about Industry Trends: Staying informed about industry trends is like keeping up with the latest games or toys that everyone is talking about. You want to know what’s cool and exciting right now! In the world of online selling and photography, things change quickly. By reading magazines, attending online classes, and talking to other business owners, you learn about the newest and coolest ways to present your products. It’s like being part of a big conversation where you get all the tips and tricks to make your store the most attractive one on the block!

    Related: Ecommerce Basics: 10 Questions to Ask When Creating an Online Store

    E-commerce photography is always changing. When businesses use new styles, lighting, and equipment, they can make product pictures that grab people’s attention and boost sales online. Whether you go for natural-looking photos, simple designs, or pictures that look good on mobile phones, remember the most important thing is to tell a visual story that connects with your customers and shows your products in the best way possible.

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    Kartik Jobanputra

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  • How to Network at Events Like a Pro and Watch Your Startup Soar | Entrepreneur

    How to Network at Events Like a Pro and Watch Your Startup Soar | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    We, as entrepreneurs, have a goal: to grow a startup — a brand — that impacts many people with our solutions and services. This entails numerous tasks, from building a product, managing and hiring a team, finding investors and establishing a client base. With that in mind, who has the time to network and attend events? And on top of that, do you know why most people hate networking at events? Because they rarely meet relevant people for them, and it often feels like a waste of time.

    Do you know why it feels like a waste of time? Because they never took the time to set their goals for the conference or meetup and define who they came to meet, and instead leave it up to luck or chance.

    I always say that no one teaches us how to network for results, and that’s why I took on the task over a decade ago to build my expertise and run workshops to teach professionals all around the world how to network — and that includes at conferences.

    To help you make the most of your next meet-up or conference, I would like to share some of my top practices. Once you do them, you will surely look at networking events as a source of opportunities rather than a time waster.

    Related: 3 Ways to Get More Business at Networking Events

    1. Remember: Networking is uncomfortable for all of us, not only you

    Why are we so uncomfortable next to strangers at conferences? Once you crack that, you can work the room so much better. I hope this info will make you feel a bit better: Based on public speaking statistics for 2020 from Orai.com research, 77% of the U.S. population feel some anxiety when it comes to public speaking, and 90% report some “shyness.” This means most people who come to the event will feel the same as you do — uncomfortable and insecure. However, in most cases, they will put a “mask” on and won’t show it.

    Various studies and concepts in social psychology and cognitive neuroscience also found that when we meet new people, our brains subconsciously assess whether they like us and whether they pose a threat. It happens in split seconds, and that’s why a positive first impression is so crucial.

    What can you do to connect well with all the people you meet? Be proactive and initiate the conversation instead of waiting for them to do so. Show them that you are open to meeting them through open body language, a smile and a warm look in their eyes. It’s so simple and non-verbal, can make a better experience for both of you and could be the beginning of a great friendship or business partnership.

    2. Set your “people’s goal”

    As said, most people don’t feel networking events work for them because they don’t set a goal for those they want to meet with. Several years ago, a global businessman I followed came to Berlin for a conference while I was there. I sent him a LinkedIn message a few days earlier, stating that I saw he would be in town and expressing my wish to meet with him. We set a time for our meeting, and when I arrived at the conference at that designated time, I met him and left. Mission accomplished — and it was short, precise and time well spent.

    Before going to a conference, check if the topic, speakers and type of participants are people in your industry whom you wish to get to know. Then try to find out who will be there and set a goal of at least two people you must meet at the conference. Make sure you do what is needed to meet them and ensure you won’t leave the room before you do so. Then, by the time you leave the conference, it should feel like time well spent. Don’t forget to follow up after and continue the conversation with those you met.

    Related: The 10 Commandments of Networking

    3. Create your “events squad”

    Usually at conferences, we may know some people from the past, meet new people and even attend with another “wingman/woman.” To meet the people you wish to get to know, you need to be everywhere and see everything. But how? By creating your own “event’s squad” that will increase the chances of getting connected to the right people.

    You can do it with a bit of planning, a lot of goodwill and two stages. It goes like this:

    Stage 1: Every person you meet, whether a new acquaintance or an old friend, at some point in the conversation, ask them: “Who are you interested in meeting at this conference? I might see/know them and can introduce you two.”

    Stage 2: Then, they may ask you the same question. If not, just say: “By the way, I’m looking to connect with people in [sector] if you come across anyone please introduce us.” They usually will say “Yes, sure!”

    Now what? If you get to meet someone they’re looking to meet as well, please introduce them during the event or after. Some of them will do the same for you, and this way, you build a team that thinks of your needs — just as you think of theirs — and increase your chances for relevant introductions during and after the conference. That’s actually what networking is all about: a mutually beneficial relationship that helps each side grow.

    Related: How to Network For Those Who Hate to Network

    In conclusion, mastering the art of networking at conferences is not only about attending events but strategically planning your moves and setting clear goals. By being proactive, initiating conversations and connecting with others, you can transform networking from a perceived time-waster into a powerful tool for professional growth.

    Remember: Everyone at the conference, like you, seeks meaningful connections. With a thoughtful approach, you can make your conference experience truly impactful. Embrace these techniques, and may your future conferences be not just events, but stepping stones toward your professional success and company’s growth.

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    Lirone Glikman

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  • How to Engage All Families (Using Their Phones!)

    How to Engage All Families (Using Their Phones!)

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    Sometimes it’s the most basic of technologies that is the most effective. So it is with the services of the Family Engagement Lab, whose mission statement is, “to catalyze equitable family engagement and student learning by bridging classroom curriculum and at-home learning. As a national nonprofit, our work builds partnerships between teachers and historically underserved families by facilitating ongoing communication and collaboration about learning.”

    Their signature tool, FASTalk, shares at-home learning activities via text messages in each family’s home language. Current partnerships include districts such as Oakland Unified School District and collaborations with the Louisiana Department of Education. In this conversation, Vidya covers the gamut—discussing the evolution in education, especially in the context of social-emotional learning, parent-teacher communication, and diversity, equity, and inclusion. She emphasizes the importance of family engagement in learning and how technology, specifically text messaging, can be a powerful tool for improving communication between teachers and parents.

    Vidya introduces their program called “Fast Talk,” which utilizes prescriptive text messages to positively engage parents in supporting their children’s learning. The conversation delves into the dynamics of school-to-home communication, focusing on the need for positive interactions and the potential of technology to strengthen relationships between teachers, students, and families.

    Takeaways:

    • Evolution in Education: The interview explores the changes in education, particularly in the areas of social-emotional learning, parent-teacher communication, and diversity, equity, and inclusion, influenced by the pandemic and broader cultural shifts.
    • Focus on Family Engagement: Vidya highlights the increasing focus on family engagement in education, citing the importance of collaborating and partnering with families to support students’ learning.
    • Role of Technology: The conversation emphasizes the role of technology, specifically text messaging, in enhancing communication between schools and families. The use of technology is seen as a tool to bridge gaps and make communication more accessible.
    • Positive School-to-Home Communication: Vidya stresses the significance of maintaining positive interactions in school-to-home communication, aiming to build a bank of positive interactions to address challenges effectively.
    • District-Level Implementation: The technology and services discussed are primarily implemented at the district level, with the goal of making family engagement tools more accessible and customizable for teachers.
    • Future Vision: Vidya expresses excitement about the potential for technology to further connect students, teachers, and families. The vision involves creating a more holistic understanding of students, and incorporating their cultural backgrounds and experiences into the learning process for a richer educational experience.
    Kevin Hogan
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  • How Customer Success Can Supercharge Your Revenue | Entrepreneur

    How Customer Success Can Supercharge Your Revenue | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Today’s business environment is tough — as such, customer success has become a crucial aspect of generating revenue. It’s no longer enough to simply acquire new customers; retaining and expanding existing customers is equally important for sustainable growth.

    In this article, we’ll explore how customer success can drive revenue and provide strategies for maximizing its impact on your bottom line.

    Related: The How-To: Delivering Great Customer Service

    Understanding customer success

    Before we dive into how customer success can propel revenue forward, let’s first define what it is. Customer success is the process of ensuring that your customers achieve their desired outcomes while using your product or service.

    It involves proactively engaging with customers, understanding their needs and providing them with the resources and support they need to be successful, which in turn increases customer loyalty.

    The importance of retention revenue

    One of the key ways that customer success management can stimulate growth is through customer retention. Retention revenue refers to the revenue generated from existing customers who continue to use your product or service. We all know that net new customer acquisition costs more, yet so many companies insist on following this playbook. However, today’s investors are paying closer attention to retention rates and churn rates than ever before.

    According to research by Bain & Company, increasing customer retention rates by just 5% can increase profits by 25% to 95%. This is because loyal customers are more likely to make repeat purchases and are also more likely to refer others to your business.

    By focusing on customer success and ensuring that your customers are achieving their desired outcomes, you can increase customer satisfaction and loyalty, leading to higher retention rates and, ultimately, more revenue. There is no more compelling reason to introduce a solid customer success strategy.

    The power of expansion revenue

    Another growth strategy is through expansion revenue. This refers to the additional revenue generated from existing customer relationships through upselling, cross-selling and renewals.

    By proactively engaging with customers and understanding their needs, you can identify opportunities for upselling and cross-selling. This not only increases revenue but also strengthens the relationship with your customers by providing them with additional value, so bake this into your customer onboarding processes.

    The key here is ensuring your customer success team is a part of the revenue team, aligning it with sales (and also marketing) and making it responsible for part of the financial targets. Not only does this spread your revenue risk, but you’re also putting the customer experience front and center. No one wants to be chased by a salesperson they haven’t spoken to in a year for a renewal — a sale is far more likely to convert if driven by a trusted advisor who’s built a relationship with the account. According to Forrester research, trust is the most important brand attribute for buyers — so lean into it.

    Related: 3 Pillars of Client Retention Every Brand Needs to Implement

    Strategies for driving revenue through customer success

    Proactive engagement and personalization

    Proactively engaging with customers and providing personalized support is crucial for growth via customer success. By regularly checking in with your customers and understanding how their business needs may be shifting (aka really knowing them), you can identify opportunities for that all-important upselling and cross-selling. The best companies, however, will plan this as part of the customer lifecycle and lifetime value. It can be usage-driven for SAAS companies and service-driven for business services; wherever an opportunity is available, you should have a natural progression plan.

    Additionally, personalized support can help customers achieve their desired outcomes, leading to higher satisfaction and retention rates. This can be achieved through personalized onboarding, regular check-ins and tailored resources and support.

    So much of content marketing is focused on bringing new customers on board, that existing ones often get overlooked. That playbook is dead. It costs more and doesn’t have great ROI — it’s time to flip the script. This is why customer success and marketing teams must work together to build more long-term client relationships and achieve negative churn.

    Utilizing customer data

    Data and the resulting insights are another powerful tool. By analyzing customer data, you can identify patterns and trends that can help you better understand your customers’ needs and behaviors. For example, by tracking customer usage data, you can identify which features are most popular and which are underutilized. This can help you tailor your upselling and cross-selling efforts to offer customers the features they need and are most likely to purchase. It will help you identify what features, additional products or services to develop based on the most desired outcomes of your customers.

    It can also help with churn. We recently implemented a Net Promoter Score process for a client who’d never done one before. When low scores came in from several customers, it was a wake-up call for the team, who had thought everything was ticking along just fine. This allowed them to react, drill into the issues and save the accounts.

    With metrics and insights in place, you become proactive instead of reactive by keeping a regular pulse on your customers. Note: You should implement a 360-view of them across one CRM to facilitate this and achieve the best results.

    Collaboration between customer success and sales teams

    As highlighted above, collaboration between customer success and sales teams is crucial for driving revenue growth and a seamless customer experience. For example, the former can provide sales teams with insights into customer must-haves and behaviors, helping them tailor their pitches.

    According to Gartner, 43% of vendor-related regret happens at the handoff between sales and implementation. Why? Many teams still work in silos, and as such, there tends to be a gap in communication and handover — allowing for buyer remorse and worry about big-ticket investment. By working cross-functionally, you can nip this in the bud and ensure a smooth transition.

    Leveraging technology

    Technology can play a significant role here as well. For example, a customer success platform can track usage data and trigger automated emails or notifications when a customer reaches a certain usage threshold, indicating an opportunity for upselling. You can also build automated workflows within your CRM, ensuring those valuable check-ins and customer satisfaction surveys aren’t missed — achieving a level of personalization at scale.

    Related: How to Measure Your Customers’ Happiness Score (and Why That Matters)

    Times are tougher than ever, and buyers are in the driving seat. Therefore, customer success is even more crucial for nailing those sales targets. You can win bigger and maximize this team’s impact on your bottom line if you, 1) tear down those team silos and start working together and 2) be proactive instead of reactive by using technology, data insights and good old-fashioned relationship building.

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    Paul Sullivan

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  • Fans and resellers wait in overnight lines for Stanley cups. Here's what's behind the craze

    Fans and resellers wait in overnight lines for Stanley cups. Here's what's behind the craze

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    The craze has prompted long lines outside of Target stores in the dead of night. Ugly fights have broken out. Shouting matches have erupted. All this hubbub over Stanley cups.

    No, not the Stanley Cup awarded to the National Hockey League champion. We are talking about the insulated steel tumblers sold in various colors at Target and Starbucks.

    On a recent Friday afternoon, Target shelves in L.A. County were barren, devoid of cups. Surprisingly, there haven’t been reports of people resorting to violence to secure the coveted item, but at least one online video shows a man trying to make a quick getaway from a Target store with a tumbler under his arm, only to be tackled by what appear to be furious shoppers.

    It’s not clear how the frenzy started, but it seems to follow the pattern of merchandise mania like the plastic Disney popcorn bucket in the shape of a dragon in 2022, the PlayStation 5 in 2020 and the Popeyes chicken sandwich in 2019.

    Collectors and sellers of the tumblers suggest that the craze has been fueled by the manufacturer’s marketing strategy, the collaboration with popular companies like Starbucks, the designer colors and a sense that ownership conveys status and exclusivity.

    Influencers on TikTok and other platforms have contributed to the mania by posting catchy videos of the tumblers.

    But what likely sparked the latest viral popularity was the November TikTok video of a woman’s car that caught fire; her Stanley cup not only survived but kept her beverage cold. The video has had nearly 94 million views. In response, the Stanley company offered to replace not only the cup but her car.

    Stanley insulated cups are not new, having been invented by William Stanley Jr. in 1913. But with a dedicated fan base on TikTok, various styles and prices ranging from $20 for a 14-ounce cup to $60 for a 64-ounce version, anything Stanley is hard to come by.

    Spokespersons for Target and Stanley could not be reached for comment on the craze.

    The most sought-after Stanley cups are the Winter Pink Starbucks collaboration, which have a slight shine in the proper lighting. The cups are fetching upward of $400 on the resell market, according to EBay auctions.

    Also popular are Cosmic Pink or Target Red, featured in Target’s “Galentine” collection released Dec. 31, which swiftly sold out online and in stores. On EBay, they are selling for nearly $100.

    One anonymous employee in a Hawthorne Target noted that the store received a shipment of the pink tumblers on Thursday and sold out within two minutes.

    A recent viral TikTok shows a crowd rushing to secure a pair, prompting staff to issue warnings about the per-person limit. The video has garnered 20 million views, and the hashtag #StanleyTumbler has accumulated more than 1 billion impressions.

    Inglewood resident Ubaldo Rene Rodas was introduced to the Stanley trend by his younger sisters, who sent him TikTok videos of people discussing the cups, showing them off and even engaging in fights during sales drops. He attributes the craze partly to the limited availability, which makes the cups something of a collectible.

    Rodas quickly became a reseller, taking advantage of the surging demand.

    He listed both versions of the limited-edition, pink Galentine cups at $100 each on the Facebook Marketplace, marked up from the original price of $45. He recently sold 10 Cosmic Pink Stanleys to a buyer who wanted them for a gender-reveal party.

    Through the Facebook Marketplace group, he recently learned that more cups would go on sale at 1 a.m. on Target’s website.

    “So I bought 20 of the Cosmic Pink and 20 of the Target Red, the max you could order, just to try and sell,” he said.

    Rodas is not a fan of camping out for hyped items due to the frustration and anger that can arise.

    “My sisters had asked me to camp out for the Starbucks Winter Pink Stanley, but I said no since I didn’t want to put them in harm’s way,” he said. “If they restock, I might grab more of the pink color, since they are doing the best. But I’ll go on to the next hyped color once Valentine’s Day passes.”

    After a recent collaboration between Stanley and country music star Lainey Wilson sold well, Danielle Williams, a reseller in Bellflower, hopped on the trend and started paying closer attention to the market. She has priced the cups at $90 to $110. She said they project a sense of status, like an exclusive club.

    Williams secured the cups on Target’s website, avoiding the overnight lines outside. She said it seemed as though the people camping out were “working harder, not smarter.”

    Since joining the craze, she has sold nearly 50 cups and has no plans to stop.

    “I just hope the hype train lasts on these Stanleys, and they don’t fizzle out like other trendy items,” Williams said.

    Partly due to its TikTok popularity, Stanley has reported a $676 million increase in revenue over the past four years, according to CNBC.

    The craze was noted by the Advertising Specialty Institute, a researcher in promotional products, which declared the Stanley Quencher the most coveted product of 2023. The institute noted that the 40-ounce Quencher H2.0 FlowState tumbler quickly rose to prominence as the epitome of drinkware trends, gaining attention as a viral TikTok sensation.

    “The Stanley Quencher is a slam-dunk choice, as well as the exclamation point to drinkware’s incredible run this past decade,” said ASI Editor in Chief C.J. Mittica.

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    Anthony De Leon

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  • How Much Is Too Much Automation in the Workplace? How AI Could Be Hurting Your Employees | Entrepreneur

    How Much Is Too Much Automation in the Workplace? How AI Could Be Hurting Your Employees | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Artificial intelligence (AI) is taking over the workplace, and employees are still not sure how their companies are using automation tools to boost their productivity or augment specific tasks of their jobs.

    The reality, however, is that many companies have given their all or nothing for artificial intelligence without considering the near and long-term impact these tools will have on employees’ mental well-being. Now the results are in, and it’s not looking very good.

    Several studies have found that employees are feeling more stressed or anxious since their companies have introduced several new AI-focused projects to assist with overall workplace productivity.

    All of this for an extra boost in the quarterly bottom line.

    Related: How to Leverage AI to Supercharge Your Business

    How artificial intelligence is impacting employees’ well-being

    What many thought would become the breakthrough moment of the century is now looking more and more taboo for some workers trying to avoid the topic of artificial intelligence in the workplace.

    One recent study published by the American Psychological Association (APA found that roughly 4 in 10 (38%) American workers are worried that artificial intelligence will partially or completely take over their job duties, leaving them obsolete.

    All of this tracking hasn’t fared well with employees either. In the same APA report, around a third (32%) of employees that know their boss is tracking their activity reported their mental health being “fair” or “poor.”

    In a different APA study, more than half of employees said they are aware that their boss or manager is using some form of AI to monitor their activity while on the clock.

    This isn’t to mention the countless number of employees feeling overwhelmed with all the new learning and training they have to undergo to effectively apply artificial intelligence in the workplace or their day-to-day activities. Fears of being replaced by machines, computers monitoring their activity and the absence of AI workplace policies are only adding more confusion to the office talk.

    Yet, despite all of this chatter going around, a survey by The Conference Board found that 1 in 10 employers are now using generative AI tools daily. However, only 23% said that their company had an AI policy in development and 26% said their organization already had something in place.

    A fear of becoming obsolete

    All over the world, employees are becoming more fearful of artificial intelligence taking their place in the office. In fact, a study by the Pew Research Center found that roughly 19% of U.S. workers were in jobs most exposed to the possibility of being automated by AI.

    While it’s still unclear how many jobs might be slashed in the coming years, because it’s cheaper and more effective to employ machines, some suggest that artificial intelligence has already contributed to roughly 4,000 layoffs in May this year.

    While employees fear that they might be replaced in the coming years, or even more worrisome, in a couple of months at the rate at which artificial technology is developing, many are also concerned over whether they will find a good paying job elsewhere.

    Concerns regarding job fulfillment and work-life balance are all now being questioned as the workplace becomes increasingly automated and the labor market more competitive.

    Related: Don’t Waste Money on AI. Unlock Its True Potential By Treating It Like a New Hire.

    Lack of privacy and security

    It’s no secret that companies are leveraging artificial intelligence to track and monitor employee performance and their day-to-day activity while on the clock.

    While some companies have used this technology to allow their teams to have more efficient and transparent workplace practices, allowing them increased exposure to project progress, and the ability to resolve inefficiencies more effectively — some employers have gone the other route, instead.

    Those employees who know their bosses and managers are tracking their activity have felt that they are often being inappropriately watched; in fact, 81% of employees felt this way.

    Employees are feeling that they are not being trusted by their employers or team members, leading to decreased morale and engagement. Additionally, this only adds to workers’ personal distress and leaves a sour taste in their mouths realizing that their activity is closely being captured by their employers.

    On top of this lack of privacy, many employees often feel that a potential data breach could only further expose more of their personal information to bad actors. Weak cybersecurity infrastructure and a lack of proper security training are often known to be some of the biggest reasons for data breaches in the workplace.

    A continuity of underlying workplace discrimination

    Other issues with automation and artificial intelligence tools in the office are the potential risks these tools pose for workplace diversity and inclusion practices. Hiring algorithms used to train AI models are often responsible for the design choices made during a company’s hiring process and for selecting appropriate candidates for open positions.

    However, many people feel that these algorithms used in the hiring and candidate selection process can influence a company’s wider diversity, equity and inclusion (DEI) standards.

    Already, there have been multiple examples of artificial intelligence being host to cultural and gender bias, only selecting employees based on their race, gender, and age and not necessarily taking into consideration their qualifications or experience.

    Effectively training AI-hiring algorithms to de-bias itself and remove discriminatory actions takes time, often reversing the work employers have already done in recent years to create more equitable workplace policies.

    What’s more, these systems are only learning from the data companies can feed them. Let’s say a company is predominantly male, the system will read that as “Hey, we don’t really hire women around here.”

    Not even companies such as Amazon couldn’t de-bias its hiring algorithms back in 2018, despite having access to the necessary resources and skills.

    Related: AI Is Coming For Your Jobs — Anyone Who Says Otherwise Is In Denial. Here’s How You Can Embrace AI to Avoid Being Left Behind.

    Where do employers draw the line?

    Well, that’s exactly the question many are wondering about. Companies will continue to invest in artificial intelligence, and employees will have to deal with what comes afterward. Finding a balance would require employers to take more actionable steps to effectively integrate AI within the workplace, allowing employees to grow alongside it, instead of being fearful thereof.

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    Pierre Raymond

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  • 6 Common Factors Behind All Successful Therapy

    6 Common Factors Behind All Successful Therapy

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    According to “common factors theory,” the essence of successful therapy lies in shared core elements, and the differences between therapeutic approaches are often less important than fulfilling these fundamental criteria.


    One frequent question people ask themselves when they first decide to seek therapy is, “What type of therapy should I get?”

    There are many different types of talk therapy to choose from. Often specific types of therapy are geared toward specific mental disorders. Cognitive-Behavioral Therapy is common for depression and anxiety disorders, Dialectic Behavioral Therapy is common for bipolar and mood disorders, and EMDR is common among those with PTSD.

    How much do these therapies differ? How much does it matter?

    One interesting idea in psychology is “common factors theory.” The basic premise is that effective therapy isn’t necessarily based on any specific type of therapeutic tool or technique, but rather there are underlying factors behind all therapies that make them successful.

    Many therapeutic systems have been invented over the past century. Today, every popular therapist or coach has their own trademarked brand that’s sold as the absolute best approach to mental health.

    The less glamorous truth is that most successful therapies aren’t special. There’s significant overlap between different approaches, with a couple extra bells and whistles. However, at the end of the day the biggest reason they are successful is because they all meet fundamental criteria.

    Below you’ll learn more about these “common factors” behind successful therapy, including: collaboration, empathy, alliance, positive regard, genuineness, and individual differences.

    6 Common Factors Behind All Successful Therapy

    One interesting study identified 6 common factors behind all “evidence-based” therapy. They also calculated estimates on how much each factor contributed to the overall variability of therapeutic outcomes.

    Here are the 6 common factors behind all successful therapy:

    • Goal consensus / collaboration (11.5%) – The most important factor is that both the therapist and client share the same goal and they’re willing to work together to achieve it. A goal can be anything from managing negative emotions, to stopping bad habits, to improving communication skills. If their goals mismatch (such as the client not wanting to change or the therapist wanting to go in a different direction), then it’ll be difficult if not impossible to make any progress. Both people need to be on the same page.
    • Empathy (9%) – The therapist must have a clear understanding of who their patient is and where they are coming from. This means being aware of their current thoughts and feelings, but also learning a comprehensive history of that patient’s past experiences and background. We build empathy by seeking knowledge and understanding about another person. Don’t try to guess, label, or project where someone is coming from. Ask questions and learn. A therapist must treat each person as their own individual case. A scientific study of n=1. Every person has a unique story and a therapist’s job is to learn each person’s story.
    • Alliance (7.5%) – Both therapist and client must see their relationship as a partnership where each puts in equal effort to realize their shared goal. For the therapist, this means providing advice, encouragement, compliments, and constructive feedback. For the client, this means putting in work outside of the therapy session (in everyday life) so they actually see changes and results. A healthy alliance requires three main components: 1) A shared bond between therapist and client, 2) Agreement about the goals of therapy, and 3) Agreement about the tasks to achieve it (practical advice, tips, suggestions, exercises, homework). Therapy has to be viewed as more than just talking once per week, but rather an impetus to work together, create a plan, and achieve real progress.
    • Positive regard / affirmation (7.3%) – It’s important that the therapist treats the patient with optimism, positivity, compliments, and encouragement. While a therapist sometimes needs to provide critical and constructive feedback, they should generally promote the patient’s self-esteem and core values. If a therapist tries to fundamentally change something about a person that they don’t want to, there’s naturally going to be conflict and difficulties. One idea known as unconditional positive regard was popularized by the humanistic psychologist Carl Rogers. He highlighted the importance of being agreeable and respectful toward the patient’s core beliefs, values, and goals (even if you disagree with them). Rogers saw therapy as a tool to encourage self-discovery and self-awareness, not tell a patient exactly how they should live their life.
    • Congruence / genuineness (5.7%) – Both the therapist and patient need to be open, genuine, and authentic. If the patient feels the therapist is just “putting on an act” or “pretending to be nice,” they are going to want to pullback and disengage from the process. A good therapist needs to be just as vulnerable as the patient. This means sharing relevant thoughts and feelings, being honest and matter-of-fact, and being willing to express emotions when appropriate. One telltale sign of incongruence is when there is a mismatch in body language (including posture, facial expressions, or tone of voice). If a therapist’s words don’t match their body language, the patient likely won’t develop any trust or rapport.
    • Therapist differences (5%) – The last important factor, which may be beyond our control, is personality differences between the therapist and client. Not everyone is designed to get along with everyone, and sometimes the therapist and patient are just too different when it comes to attitude, temperament, background, or lifestyle. Many therapy sessions don’t work out simply because the therapist/patient relationship doesn’t seem to mesh right. This is why it’s recommended that a person tries out multiple therapists when first starting out. Then they can find someone that fits with their personality and a therapist to commit to long-term.

    These are the 6 most common factors behind successful therapy. They account for ~50% of the total variability in therapeutic outcomes, so there are still many other factors at play.

    In truth, different types of therapies have their advantages and disadvantages, and certain approaches may work better for some and not at all for others.

    Regardless of the system, successful therapy often needs to meet the basic requirements listed above. Without these common factors being met, no technique or approach is going to work.

    A Warning on Overspecialized Therapy

    A therapist needs to be flexible in their approach and try not to force fit everyone into their preferred model.

    The more a person is trained and/or educated on a specific field in psychology, the more they seem to be “locked in” to only one way of observing the human condition. They don’t talk to people as human beings at face value, but instead think, “How does this person fit into my cognitive/behavioral/psychodynamic/evolutionary model?”

    Expertise (and overspecialization) can narrow vision. A certain element of beginner’s mind is the best approach to therapy. Start with the basic questions, “Who is this person? What do they care about? What makes them tick? What do they want to change?”

    Assume nothing and ask questions. Learn about the person from scratch. Connect to them human-to-human and see where it goes.

    More concerning, certain therapies have become popularized and over-hyped in recent years. They’ve turned into commercial brands. “Cognitive-behavioral therapy” has become a buzzword in many circles because the average person associates it with the only “evidence-based” therapy.

    Of course I’m not against specific therapies. I’ve learned a lot of helpful tools and techniques from various systems (including CBT) that I still practice today.

    At the end of the day, I’m a pragmatist, so there’s almost no therapy, treatment, medication, or technique I’m 100% for or against. If it helps just one person, then it’s that much effective.

    However, in general, a good therapist needs to have a comprehensive understanding of how humans work. Tools and techniques can be in your back-pocket, but first and foremost you need to approach people as individual human beings seeking growth.

    Successful therapy can’t be reduced to a checklist.

    The Gloria Tapes: 3 Therapeutic Approaches

    This topic reminds me of an old series of videos known as the Gloria Tapes.

    It was an educational film made in the 1960s to teach psychology students the differences between therapeutic approaches.

    The series follows a single patient, Gloria, who receives therapy from three distinguished psychologists of the time: Carl Rogers, Fritz Perls, and Albert Ellis.

    The therapy is limited since it’s only one session each, but you can get a good understanding of the radically different approaches by each therapist.

    You can watch each of the sessions here:

    Each of these videos reveals a different approach to therapy.

    Albert Ellis is most aligned with modern cognitive and rational-based approaches. Carl Rogers has a more gentle and humanistic approach. Fritz Perls has a direct and provocative approach (almost to the point of bullying).

    If I remember correctly, the patient Gloria felt the most comfortable with Rogers, but she actually went for a second session with Perls. I don’t know how to interpret that – it’s possible she felt “unfinished business” with Perls or she simply enjoyed arguing with him.

    None of this says anything about “successful therapy.” Just one session isn’t adequate to measure “success” vs. “failure” when it comes to a long-term process like self-growth. However, these examples will give you a taste for the different types of therapies out there.

    Ultimately, successful therapy depends on both therapist and patient. The most important factor is to have a healthy, working relationship and a “build together” attitude. Once you have that foundation, anything is possible.


    Stay updated on new articles and resources in psychology and self improvement:

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    Steven Handel

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  • Wyoming Catholic School Partners with Global Edtech Leader to Enhance Instruction in Science and All Other Disciplines 

    Wyoming Catholic School Partners with Global Edtech Leader to Enhance Instruction in Science and All Other Disciplines 

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    Charlotte, NC — Wyoming’s Holy Name Catholic School (HNCS) today announced a new multi-year partnership with global edtech leader Discovery Education. Thanks to this new collaboration, teachers across HNCS will soon have access to a suite of award-winning digital products that nurture curiosity and support their goal of implementing the first comprehensive STREAM program in a Wyoming Catholic school during the 2024-2025 school year. 

    HNCS is in Sheridan, Wyoming, at the foothills of the Bighorn Mountains. HNCS’s dedicated staff views the world through the lens of faith and with curiosity, integrity, and courage. Seeking to educate the whole person—mind, body, and spirit—and prepare PK-5 students for the world beyond the classroom, HNCS’s team sought to enhance science instruction by integrating a comprehensive STREAM (Science, Technology, Religion, Engineering, Art, Math) curriculum. Discovery Education will help HNCS achieve this challenge by providing engaging STEM learning opportunities throughout the curriculum. 

    To accomplish this, HNCS sought a suite of flexible, standards-aligned digital learning resources that were easy to integrate into instruction and had a proven record of quickly engaging students in science, STEM, and all other subjects. Following a careful review of available resources, HNCS selected the following products for use in the school’s PK-5 classrooms: 

    Discovery Education Experience. Connecting educators to a vast collection of high-quality, standards-aligned content, ready-to-use digital lessons, intuitive quiz and activity creation tools, and professional learning resources, Discovery Education Experience provides an enhanced learning platform that facilitates engaging instruction in any environment. These resources, sourced from trusted partners, are aligned to state and national standards, and help educators bring the outside world into teaching and learning every day. Through expanded, lasting partnerships with Microsoft Teams, Google Classroom, Schoology, Canvas, Brightspace, and Clever, integrating Discovery Education’s K-12 learning platform into existing Information Technology architecture is easier than ever.      

    Discovery Education Science Techbooks. The Discovery Education Science Techbook series is a comprehensive, research-backed science solution for grades K-12. Used in classrooms across the United States, the Science Techbooks drive engagement with exclusive, phenomena-based, interactive digital content and companion printed resources. The virtual and hands-on investigations, STEM activities, and instructional supports within Techbook enhance the delivery of impactful, blended instruction, in person or at a distance. Available with the Science Techbooks are coordinated teacher guides offering unit, concept, and lesson overviews, standards connections, and differentiation activities that inform instructional planning and guide three-dimensional learning. Teacher editions also provide flexible pacing options, embedded teacher notes, and pathways for learning that support diverse learners.      

    Mystery Science. Mystery Science, winner of SIIA’s Best Science Instructional Solution CODiE award for Grades PK-8, provides K-5 educators simple-to-use, open-and-go, hands-on lessons that inspire students to love science. Each lesson begins by posing a question commonly asked by young students. Students then explore these questions through interactive videos featuring real-world visuals fostering a sense of wonder and actively supporting student engagement in the accompanying discussion prompts. Mystery Science simplifies prep for teachers, making the integration of this resource into classroom instruction simple. Plus, all K-5 science lessons are now available in Spanish, with accompanying videos featuring authentic Spanish narration and Spanish text-on-screen (for discussion questions, vocabulary words, and step-by-step instructions). Editable, ready-to-use worksheets and assessments are also available in both English and Spanish. 

    Doodle Math. DoodleMath is an award-winning, research-based, standards-aligned K-5 math app that boosts student skills, confidence, and fluency at home and in the classroom. Filled with thousands of interactive exercises, online learning games and virtual rewards, Doodle transforms math practice into a rewarding activity that children look forward to. Working seamlessly alongside teachers and parents, DoodleMath is a self-paced, personalized learning program that continuously adjusts to the unique learning needs of students. 

    STEM Connect. An interdisciplinary K-8 resource that blends dynamic digital content with ready-to-use lessons and hands-on activities, STEM Connect enhances core curriculum and cultivates valuable design thinking skills that prepare students for the future. STEM Connect purposefully integrates across disciplines and provides all the necessary resources to introduce real-world challenges and design thinking skills to students. Together, these resources provide educators with a suite of powerful tools with which they can create opportunities for critical thinking and problem-solving. 

    “Holy Name Catholic School seeks to empower students to discover their passions and unique gifts while growing in knowledge, leadership, and faith,” said Dr. Katy Brock-Worman, Principal. “This new suite of state-of-the-art digital resources from Discovery Education actively engages students’ latent curiosity, encouraging them to explore the world around them. We look forward to quickly integrating these powerful new resources into classroom activities.”  

    In addition, all HNCS educators using Discovery Education solutions will receive dedicated professional development from Discovery Education’s team of professional learning experts. These learning opportunities for teachers help schools recognize the full return on their edtech investment. Through Discovery Education’s interactive professional development sessions, participants will learn best practices for integrating their new digital resources into instruction. Effective professional development increases student engagement in learning and supports the continued academic development of all students. 

    Also, all HCNS educators enjoy access to the Discovery Education Network. A global community of education professionals, the Discovery Education Network connects members across school systems and around the world through social media, virtual conferences, and in-person events, fostering valuable idea sharing and inspiration.  

    “Discovery Education is proud to support the Holy Name Catholic School’s innovative approach to learning,” said Rachel Sholtis, Discovery Education’s National Partnership Coordinator. “Their investment in dependable, dynamic digital resources and professional learning will create powerful learning experiences that help students meet their personal and academic goals. We look forward to continuing to support this school as they nurture student curiosity and implement their vision for preparing students for success in a rapidly changing world.” 

    For more information about Discovery Education’s award-winning digital resources and professional learning solutions visit www.discoveryeducation.com and stay connected with Discovery Education on social media through X (formerly Twitter), LinkedIn, Instagram, TikTok, and Facebook.  

    About Discovery Education 
    Discovery Education is the worldwide edtech leader whose state-of-the-art digital platform supports learning wherever it takes place. Through its award-winning multimedia content, instructional supports, innovative classroom tools, and social impact initiatives, Discovery Education helps educators deliver equitable learning experiences engaging all students and supporting higher academic achievement on a global scale. Discovery Education serves approximately 4.5 million educators and 45 million students worldwide, and its resources are accessed in over 100 countries and territories. Inspired by the global media company Warner Bros. Discovery, Inc. Discovery Education partners with districts, states, and trusted organizations to empower teachers with leading edtech solutions that support the success of all learners. Explore the future of education at www.discoveryeducation.com

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  • How Bitewell Won $200K on Entrepreneur Elevator Pitch | Entrepreneur

    How Bitewell Won $200K on Entrepreneur Elevator Pitch | Entrepreneur

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    Entrepreneur Elevator Pitch is the show where contestants get into an elevator and have just 60 seconds to pitch their business to our board of investors. In this ongoing article series, we’re celebrating the entrepreneurs who walked out with a win and sharing their tips for pitching success. (Answers have been edited for length.)

    Bitewell bills itself as the world’s first digital food pharmacy. The platform educates people on the use of food as medicine with its proprietary food navigation tool called the FoodHealth Score and then helps them shop for meals and ingredients that fit their needs, preferences, and budget.

    After a super-sweet appearance on Entrepreneur Elevator Pitch, Bitewell co-founder Sam Citro walked out with a $200K investment from investor Kim Perell. Watch Sam’s pitch, then read on to learn how she prepared to make sure that the investors were hungry to be a part of her company.

    How did you prepare for the show?

    I have a BFA in Drama from NYU’s Tisch School of the Arts, so I have a bit of a leg-up when preparing for public appearances. It was a combination of doing investor pitch prep and scripted TV prep. I memorized my 60-second pitch and drilled it into my brain so that I was saying it in my sleep. For me, knowing the business fundamentals of my company is easy — it’s what I spend all day, every day building, so I know those numbers like the back of my hand.

    Related: See Who Wins Big on the High-Stakes Season Finale of ‘Elevator Pitch’?

    What did you think was going to happen? What was different from your expectations?

    I’ve been on TV before, so I had a pretty good idea of what was going to happen. What I wasn’t expecting was the 12-hour day! I didn’t realize how much content we’d develop over the course of the shoot. It was incredible.

    Why do you think they opened the doors?

    You’d have to ask the investors to know for sure, but if I were a betting woman, I’d say it’s the combination of the market opportunity size and our demonstrated traction. Eliminating diet-related disease is a multi-trillion-dollar opportunity, and we’ve shown that we can make that vision a reality.

    How did the negotiations go? Would you do anything differently?

    I wish I would have pushed back on Kim a bit more about the valuation. Our business has grown so much since the last financing, and I let her in on the same terms. So, it was a great deal for Kim!

    What do you plan to do with your investment?

    It’s all going toward growth-related activity: marketing and hiring additional members of our sales team.

    Related: Would You Give a Former Hacker Your Money?

    What did it mean to you personally to get in the boardroom and walk out with a win?

    I believe in what we’re building, so when I went into the boardroom believing we’d come out with a deal. I think you have to be that confident, that sure in your business, to be a founder. That said, I’m incredibly proud and grateful that we left the boardroom with an investment from Kim. As a female CEO, it’s important to me to have equal representation of female investors around the table. I’m looking forward to all of the great work Kim and I will do together!

    What is your advice for anyone thinking of applying to be on a future episode?

    Do it! But remember that luck is what happens when preparation meets opportunity. Come prepared to walk out with a deal.

    Related: Netflix Co-Founder Marc Randolph Made a Surprise Move That Stunned Investors.

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    Entrepreneur Staff

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  • Why Restaurateur Jack Gibbons Loves Confrontational Customers | Entrepreneur

    Why Restaurateur Jack Gibbons Loves Confrontational Customers | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Experience is everything.

    That’s the underlying belief of FB Society, a Dallas-based hospitality company operating numerous restaurant concepts that are intrinsically innovative and scalable. FB Society CEO Jack Gibbons’ history of scaling unique restaurant concepts is marked by a pragmatic understanding that profit is not just desirable, but an essential element for expansion. He emphasizes that the decision to grow a restaurant must be earned through the establishment of a financially viable and culturally rich foundation.

    FB Society knows a lot about building successful restaurant brands. The company developed, scaled, and sold the extremely popular Twin Peaks chain as well as Velvet Taco (of which they are still investors).

    “Whether it’s the culinary side or the experiential side, it’s got to be something that you ask, ‘why should it exist?’,” the CEO said about developing new concepts. “Because the last thing the world needs is just another restaurant.”

    In this interview for Restaurant Influencers with Shawn Walchef of Cali BBQ Media, Gibbons asserts: “If you don’t build margin into your brand, you can’t hire the best people, you can’t buy the best products, you can’t run great campaigns, and it gives you zero flexibility.”

    “The first thing is you just got to run one great restaurant and it’s got to make sense financially.”

    D.N.A. stands for Differentiation, Nuances, Attitude

    Jack Gibbons places a premium on a brand’s D.N.A., which stands for Differentiation, Nuances, and Attitude.

    This deliberate approach ensures that as the company expands, it retains its uniqueness and doesn’t lose its soul.

    Gibbons integrates the brand’s DNA into every aspect of the business, sharing it with the team and incorporating it into training. He believes that decisions, even at the management level, should be aligned with the brand’s fundamental D.N.A.

    “We create a DNA that’s actually written down on paper, and it’s really the reason a brand should exist,” articulates Gibbons. “We share the DNA with the team. We make it a big part of the training. We make it part of something you celebrate all the time.”

    In the realm of industry feedback, Gibbons adopts an uncommon perspective. He values confrontation and sees direct feedback, even when negative, as a requirement in order to improve.

    Gibbons challenges the industry norm by publicly responding to every Yelp review, whether positive or negative, viewing it as an opportunity to show customers genuine appreciation and a commitment to continuous improvement.

    This approach reflects his belief that embracing criticism is vital for the growth and excellence of management teams in the competitive restaurant industry.

    “I love this feedback. I could just ignore it if I choose to, or I can act upon it,” he says. “If you truly value your customers, but you say only when it’s something that’s positive, then that’s a bunch of bull***. Because the reality of it is we don’t execute perfectly every day.”

    The straightforward, no-nonsense approach to development is what has helped catapult Jack Gibbons to the top of the industry.

    With energy for growing concepts still running high, he shows no signs of slowing down.

    In his words, “There’s just so much to learn.”

    Subscribe to Restaurant Influencers: Entrepreneur | Spotify | Apple

    About Restaurant Influencers

    Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

    Toast — Powering Successful Restaurants. Learn more about Toast.

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    Shawn P. Walchef

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  • What You Must Focus on to Achieve True Entrepreneurial Success | Entrepreneur

    What You Must Focus on to Achieve True Entrepreneurial Success | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In my 35-year career spanning pivotal roles, including CEO, chairman, investment banker, founder, board member and investor, I’ve learned firsthand about entrepreneurial triumphs, where success is often measured by financial milestones.

    My experiences in orchestrating successful IPOs, financings and M&A transactions have shaped my perspective on what it truly means to succeed, which I continually redefine as I evolve over the years — an insight I’m eager to share with fellow entrepreneurs and CEOs.

    Related: ROI Isn’t Everything — Don’t Overlook These 6 ‘Immeasurable’ Metrics That Define Business Success

    Understanding entrepreneurial success

    Embarking on the entrepreneurial journey is a profound expedition, transcending traditional notions of success. Beyond financial metrics, success involves nuanced and evolving concepts — leadership, personal satisfaction and a sustainable vision. Success is not just about revenue growth, profitability and KPIs, or about how much money you earn, the valuation of your business or your perceived popularity. Rather it’s about a journey beyond balance sheets — embracing fulfillment and impact that weaves through your entrepreneurial career.

    Metrics beyond money: Measuring success holistically

    In the pursuit of entrepreneurial excellence, success must transcend traditional metrics, extending into areas like customer satisfaction, team culture and personal growth. As a globally embedded entrepreneur, I’ve come to understand these non-financial metrics as pillars supporting a comprehensive and sustainable definition of success.

    Shifting from a transaction-driven to a value-driven approach can profoundly transform the entrepreneurial landscape. For me, this shift has meant prioritizing long-term strategic actions with clients and stakeholders over short-term financial gains. Instead of focusing solely on immediate profitability, I evaluate success based on sustained growth, innovation and ethical standards. This approach not only enhances my brand reputation and integrity but also ensures a more significant and lasting impact. By adopting this value-driven perspective, success becomes a more meaningful pursuit, aligning with deeper business ethics and long-term vision.

    Similarly, team culture, another success metric often overlooked, is the heartbeat of any successful venture. Leading your team through the shift from CEO to industry expert and mentor involves guiding them with your accumulated wisdom, fostering an environment of continual learning, and encouraging them to innovate and think strategically. Personal growth, as an entrepreneur and leader, is a compass guiding the entrepreneurial journey and must form the foundation of your pursuits. A CEO with no desire for personal growth and merely seeking financial success is a vacuum. In contrast, the deep desire for personal growth is not only a professional evolution but a personal one marked by continuous learning, adaptability and unwavering commitment to growth.

    It’s time for entrepreneurs to begin viewing success as a dynamic journey. The entrepreneur’s role is to foster an environment where success means more than financial metrics. By prioritizing this holistic approach, an entrepreneur not only elevates their achievements but also inspires those around them to embrace a broader, more enriching definition of success.

    Related: 5 Intangible Qualities That Hold the Key to Unparalleled Business Success

    The journey from knowledge to wisdom in entrepreneurship

    No entrepreneur, CEO or industry expert starts their journey with a wealth of knowledge. Rather, knowledge accumulation comes from experience and often also from hardship. Knowledge, experience and hardship act as the building blocks for success. It’s like assembling a toolkit, each piece representing industry insights, market trends and business intricacies. The phase of building industry knowledge and experience is instrumental in providing entrepreneurs with the necessary foundation for informed decisions and strategic plans.

    However, the crux of entrepreneurial prowess lies in the journey from knowledge to wisdom. Knowledge, in this context, is possessing the right answers — the foundational understanding of business dynamics. Wisdom transcends knowledge; it’s the art of asking the right questions, sharing lessons learned and delving deeper into the complexities of entrepreneurial success and failure.

    Wisdom within entrepreneurship is a dynamic process, involving not just knowing facts but applying knowledge and experience to reflect profound understanding and foresight. It’s a shift from rote application to strategic insight — a transition defining an entrepreneur’s evolution from novice to seasoned leader. It’s about understanding the why behind the what, steering clear of one-size-fits-all approaches and embracing a dynamic mindset for sustainable success.

    Crafting your wisdom: A self-mentoring blueprint

    For entrepreneurs seeking to foster wisdom, actionable advice is paramount, and self-reflection is a crucial tool. I have also found that mentorship acts as a guiding beacon, offering diverse perspectives that enrich decision-making. The pursuit of wisdom in entrepreneurship must be deliberate and strategic, and it must invite a structured self-assessment process.

    So, how can this be achieved?

    • Reflective evaluation: Initiating the self-mentoring journey begins with a reflective evaluation. Entrepreneurs must engage in a thoughtful examination of their decision-making and problem-solving skills, asking targeted questions focusing on the effectiveness of past decisions and lessons derived.

    • Establishing insight goals: Differentiating goals that deepen understanding from those expanding knowledge is critical. Insight goals should aim at developing a nuanced perspective and foresight, shifting from accumulating knowledge to establishing goals that contribute to cultivating insights.

    • Active application: Entrepreneurs are encouraged to actively apply their understanding through real-world challenges. This hands-on approach tests comprehension and allows for refining knowledge into actionable insights, contributing to overall wisdom development.

    • Embracing calculated risks: Wisdom often emerges from well-considered risks. Entrepreneurs are urged to embrace calculated risks as part of the self-mentoring blueprint, involving a careful evaluation of potential outcomes, encouraging them to step out of their comfort zones strategically and expanding understanding.

    • Mentorship dynamics: Central to the self-mentoring blueprint is seeking mentorship and engaging in mentorship roles. Entrepreneurs are advised to actively seek guidance from experienced mentors while contributing insights to others. This reciprocal exchange fosters an environment conducive to wisdom cultivation, enriching understanding through diverse perspectives.

    • Progress indicators: In the journey toward wisdom, tangible indicators are crucial for tracking progress. Entrepreneurs are encouraged to document key decisions and their impacts, offering a tangible way to measure the transformative transition from knowledge to wisdom.

    Related: Defining Success: 4 Key Measurements That Go Beyond Revenue

    The journey ahead

    In navigating the dynamic landscape of entrepreneurship and redefining success, I invite fellow entrepreneurs to connect and share insights. The entrepreneurial community holds a reservoir of diverse experiences and perspectives, offering the opportunity to redefine success resonating with each entrepreneur’s core values and aspirations.

    Success, in its redefined form, becomes a tapestry woven with the threads of varied experiences, shared insights and a commitment to a profound understanding of entrepreneurial triumph. Beyond the balance sheet, we can forge a path leading to holistic and enduring success — one resonating not just in the boardroom but in the essence of our entrepreneurial endeavors.

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    Peter Goldstein

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