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Tag: Chipotle

  • Cilantro Lime Rice – Simply Scratch

    Cilantro Lime Rice – Simply Scratch

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    The easiest and absolute best Cilantro Lime Rice you’ll ever make. Cooked long grain white rice is tossed with lots of finely chopped cilantro and lime zest and juice. Yields 4 cups or 8 (1/2-cup) servings.

    Cilantro Lime Rice

    I remember the first time my lips closed around a forkful of cilantro lime rice. Weird? Maybe, but it’s true. It was forever ago when a friend and I first tried Chipotle. I ordered the 8 pound burrito (now I’m more of a fajita bowl kind of girl) and inside was the most delicious and flavorful rice I had ever tasted.

    Now there’s only one way I like my cilantro lime rice.

    Extra cilantro. Extra lime.

    Cilantro Lime RiceCilantro Lime Rice

    It’s the only way.

    Cilantro Lime Rice ingredientsCilantro Lime Rice ingredients

    To Make This Cilantro Lime Rice You Will Need:

    • long grain white rice If using brown rice, adjust the cook time for the rice.
    • kosher salt Enhances flavors in this recipe.
    • cilantro (fresh) – Lends a pop of brightened distinct herbaceous freshness.
    • lime zest and juiceAdds bright citrusy flavor.
    • olive oilAdds subtle earthy flavor while helping keep the rice from becoming too sticky.

    long grain ricelong grain rice

    What type of rice to use to make cilantro lime rice?

    Typically, I use long grain white rice for this recipe. However, if you use brown rice, you’ll need more time to cook the rice.

    rinse ricerinse rice

    Most rice cookers come with their own specific measuring cup. With that said, using the measuring cup that comes with your rice cooker, measure and add 2 “cups” rice to a mesh strainer. Rinse with cool water, shaking the rice a little, until the water runs clear.

    add rice and salt to rice cookeradd rice and salt to rice cooker

    Drain the water and add it to your rice cooker with 1 teaspoon of kosher salt.

    fill to water linefill to water line

    Then fill the water up to the correct waterline.

    cook ricecook rice

    Then, like your slow cooker, set it and forget it. Well, for at least 40 minutes or so.

    clean cilantroclean cilantro

    Meanwhile, trim the thick stems off of a bunch of cilantro and, if you have a salad spinner, wash and spin dry. Then transfer it to a cutting board and finely chop.

    cooked ricecooked rice

    Once the rice is cooked, fluff it up a bit with a fork.

    add rice to bowl with cilantro, lime zest and juice and oil.add rice to bowl with cilantro, lime zest and juice and oil.

    Then transfer it to a mixing bowl and add in all the finely chopped cilantro, zest of 2 limes, the juice of 1/2 a lime and 1 teaspoon olive oil.

    gently toss to combinegently toss to combine

    Gently toss.

    combinedcombined

    Until combined.

    Cilantro Lime RiceCilantro Lime Rice

    Honestly, this may be better than Chipotle’s.

    Cilantro Lime RiceCilantro Lime Rice

    So fresh and flavorful!

    Cilantro Lime RiceCilantro Lime Rice

    What To Serve Cilantro Lime Rice With:

    Besides using in burritos, enchiladas, tacos or in chicken or steak fajita bowls, below is a list of some flavorful main dishes to serve this incredible cilantro lime rice with.

    Click Here For More Cinco de Mayo inspired Salsas, Sides and Condiments!

    Cilantro Lime RiceCilantro Lime Rice

    Enjoy! And if you give this Cilantro Lime Rice recipe a try, let me know! Snap a photo and tag me on twitter or instagram!

    Cilantro Lime RiceCilantro Lime Rice

    Yield: 8 servings

    Cilantro Lime Rice (Rice Cooker)

    The easiest and absolute best Cilantro Lime Rice you’ll ever make. Cooked long grain white rice is tossed with lots of finely chopped cilantro and lime zest and juice. Yields 4 cups or 8 (1/2-cup) servings.

    • 2 cups long grain white rice, (see notes)
    • 1 teaspoon kosher salt
    • 1 bunch cilantro, finely chopped
    • 2 medium limes, zested
    • 2 tablespoons lime juice, or about 1/2 a lime, freshly squeezed
    • 1 teaspoons light olive oil
    • Measure and add rice to a mesh strainer. Rinse with cool water, shaking the rice a little, until the water runs clear. Drain the water and add it to your rice cooker with the kosher salt. Then fill the water up to the correct waterline.Close the lid and following the manufacturers directions, cook as directed.
    • Meanwhile, trim the thick stems off of a bunch of cilantro and, if you have a salad spinner, wash and spin dry. Then transfer it to a cutting board and finely chop.

    • Once the rice is cooked, fluff it up a bit with a fork. Then transfer it to a mixing bowl and add the finely chopped cilantro, lime zest, the juice of half a lime and 1 teaspoon olive oil.

    • Gently toss to combine before serving.

    Nutrition Disclaimer: All information presented on this site is intended for informational purposes only. I am not a certified nutritionist and any nutritional information shared on SimplyScratch.com should only be used as a general guideline.
    NOTE: Most rice cookers come with their own specific measuring cup. If you don’t have one or (like me) have lost it, measure out two 3/4 cups. 3/4 of a cup is equivalent to the “cup” that is used with most rice cookers.
     

    Serving: 0.5cup, Calories: 179kcal, Carbohydrates: 39g, Protein: 3g, Fat: 1g, Saturated Fat: 0.2g, Polyunsaturated Fat: 0.1g, Monounsaturated Fat: 0.5g, Sodium: 294mg, Potassium: 80mg, Fiber: 1g, Sugar: 0.4g, Vitamin A: 78IU, Vitamin C: 6mg, Calcium: 20mg, Iron: 0.5mg

    This recipe was originally posted on October 6, 2016 and has been updated with clear and concise instructions and new photography and helpful information.

    This post may contain affiliate links.

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    Laurie McNamara

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  • Office Depot/Max: Earn 20% Back In Rewards On Select Giftcards (Chipotle, DoorDash & More) – Doctor Of Credit

    Office Depot/Max: Earn 20% Back In Rewards On Select Giftcards (Chipotle, DoorDash & More) – Doctor Of Credit

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    The Offer

    Direct link to offer

    • Office Depot/Max is offering 20% back in rewards when you purchase $100+ in any of the following gift cards (limit of $20 in rewards per member)
      • Chipotle
      • Choice Game & Grub
      • DoorDash
      • Michaels
      • Roblox
      • Spafinder

    The Fine Print

    • Valid until April 6, 2024
    • In store only
    • Limit $20 back

    Our Verdict

    As always make sure to use a card that earns at a high rate on office supply stores.

    Hat tip to GC Galore

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    William Charles

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  • California set to hike wages for fast-food workers to industry-leading $20 per hour

    California set to hike wages for fast-food workers to industry-leading $20 per hour

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    Fast food wage increase goes into effect next week


    Fast food wage increase goes into effect next week

    02:30

    Starting Monday, most California fast-food workers will earn at least $20 an hour — the highest minimum wage across the U.S. restaurant industry. Yet the pay hike is sparking furious debate, with some restaurant owners warning of job losses and higher prices for customers, while labor advocates tout the benefits of higher wages.

    The new law, signed by Governor Gavin Newsom last fall, takes effect on April 1, requiring that fast-food chains with at least 60 locations nationwide pay workers at least $20 an hour. The means the state’s 553,000 fast-food workers will earn more than the state’s $16 minimum wage for all other industries. 

    The new baseline wage comes as the fast-food industry is seeing booming earnings, with big chains like McDonald’s enjoying strong revenue growth and wider profit margins in recent years. That’s partly due to menu prices that have far outpaced inflation, with fast-food costs surging 47% over the past decade, compared with an average of 29% for all other prices, according to a new analysis from the Roosevelt Institute, a nonpartisan think tank.

    “Prices have been so much higher than operating costs over the last decade that these companies could just absorb higher operating costs,” Roosevelt Institute labor expert Alí Bustamante, a co-author of the analysis, told CBS MoneyWatch. “This is about raising the floor and making sure that $20 being the new minimum wage puts workers on a better economic footing to cover their household needs.”

    Prior to the April 1 pay hike, the highest paid fast-food workers in the U.S. were in Washington State, which has a minimum wage of $16.28 per hour.

    What’s on the menu — price hikes

    Some California restaurant owners say that higher labor costs will lead to higher prices for customers, and even curb hiring. One California franchisee told CBS MoneyWatch that while major fast-food chains might be able to absorb such costs, smaller operators will struggle. 

    “We aren’t these big corporations with deep pockets — we’re not Wall Street, we are Main Street,” said Alex Johnson, who owns 10 franchised restaurants in the San Francisco area, including Auntie Anne’s and Cinnabons locations. 

    Johnson’s company is subject to the new wage law because the parent franchisors operate more than 60 restaurants across the U.S.

    alexjohnson-6a.jpg
    Alex Johnson, who owns 10 chain locations in the San Francisco area, said he may need to raise prices this year to offset the new $20 minimum wage for fast-food workers.

    Alex Johnson


    Johnson said the wage hike comes at a time when his restaurants are already coping with softer sales, which he attributes to consumers sapped by two years of elevated inflation and the high cost of living in California. To offset the new $20 minimum wage, Johnson expects to increase prices about 10% this year, which he plans to do in two smaller increments.  

    “You couldn’t think of a worse time to raise prices,” he said. 

    The typical California restaurant is facing an additional expense of $250,000 annually to cover the April 1 wage hike, according to the Save Local Restaurants coalition, citing data from a McDonald’s owner association. The group represents restaurant owners. 

    “We know we have to take something at a significant increase when you talk about a 20%-ish increase in wages,” Chipotle Chief Financial Officer Jack Hartung said on an earnings call last month about the California law.

    Chipotle’s 3,400 locations across the U.S. could see a 1% increase in prices to compensate, he added. 

    Starbucks told the Los Angeles Times it plans to offset the higher wages by boosting prices, among other measures.

    “There isn’t a quick-service restaurant owner in California who can easily shoulder an immediate 25% wage increase for all their employees,” Mike Whatley, vice president of state affairs and grassroots advocacy for the National Restaurant Association, a trade organization for the industry, told CBS MoneyWatch.

    He added, “Consumers are starting to see this in menu prices, and employees across the state are starting to feel it, too.”


    Panera franchise owner to raise minimum wage after accusations of special treatment by Gov. Newsom

    02:48

    Some critics of the wage law said the higher costs will lead to layoffs and curb hiring. Already, some Pizza Hut locations in California are planning to cut jobs, according to state labor filings. Pizza Hut didn’t immediately return a request for comment.

    Johnson noted that he’s not hiring at the moment and plans to introduce more automation, such as ordering kiosks, to reduce his need for human labor. He’s also thinking about selling his franchise locations in California to focus on restaurants in Nevada, where costs are lower. 

    “I work really hard to treat employees fairly, but there are consequences to these actions that increase costs — we’re not hiring anymore, and I’m contemplating closing or selling my restaurants,” Johnson added. “It’s a sad time.”

    “An economy that works for all”

    Labor advocates argue the new law will help fast-food workers, who earn an average of $16.60 an hour, or just over $34,000 per year, according to government data. That’s below the poverty line for a family of four in California. 

    The higher pay is “a transformational step toward an economy that works for all, not just billionaires,” Tia Orr, executive director of the Service Employees International Union California, a labor group that pushed for the law, told the Associated Press. 

    When Newsom signed the law last year, he dismissed the notion that fast-food jobs are primarily held by teenagers, underscoring that many households depend on the jobs for income. The average age of fast-food workers is about 26, according to Business Insider. 

    Meanwhile, dozens of states and localities have hiked their minimum wages during the past several years, even as the federal baseline remains at $7.25 an hour — a rate that has remained frozen since 2009. Some economic research has found that higher wages don’t lead to job losses, while having the upside of providing financial security to workers and boosting consumer spending, which stimulates broader economic growth. 

    California businesses have had to digest multiple wage hikes during the past several years, yet continued to operate, experts point out.

    “You’ve experienced minimum wage hikes in California for over 10 years now,” Bustamante said. “You don’t open up a business in California without expecting minimum wage increases.”

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  • Walmart.com: 10-20% Discount On Select Giftcards (Chipotle & More) – Doctor Of Credit

    Walmart.com: 10-20% Discount On Select Giftcards (Chipotle & More) – Doctor Of Credit

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    The Offer

    Direct link to offer (our affiliate link)

    • Walmart.com is offering a discount of 10-20% on select giftcards.
      • 10% discount:
        • Chipotle
        • Instacart
        • Panera Bread
        • Taco Bell
      • 20% discount:
        • Fandango
        • O’Charley’s
        • Rubio’s
        • Topgolf
        • Vudu/Fandango At Home

    Our Verdict

    20% brands kind of suck, but some good 10% brands.

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    William Charles

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  • Staples.com: Save 10-15% On Select Giftcards (Lowe's, Chipotle & More) – Doctor Of Credit

    Staples.com: Save 10-15% On Select Giftcards (Lowe's, Chipotle & More) – Doctor Of Credit

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    The Offer

    • Staples.com is offering 10-15% discount on select giftcards
      • $100 for $90:
      • $100 for $85:
      • $50 for $42.50:
      • $25 for $21.25:

    The Fine Print

    • Valid until 12/20/23
    • Limit 3 per brand

    Our Verdict

    Make sure to use a card that earns at a high rate on office supply stores.

    Hat tip to GC Galore

     

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    William Charles

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  • Chipotle: Purchase $50 Giftcard, Get $10 Off Code (Starts 12/18/23) – Doctor Of Credit

    Chipotle: Purchase $50 Giftcard, Get $10 Off Code (Starts 12/18/23) – Doctor Of Credit

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    Please note the deal doesn’t start until 12/18/23

    The Offer

    Direct link to offer

    • Chipotle is offering a $10 off code when you purchase a $50 Chipotle giftcard

    The Fine Print

    • Valid for the first 10,000 purchases from December 18 – December 25th, 2023 of at least $50 in designated Holiday e-gift cards from the Chipotle online gift card store at https://www.chipotle.com/giftcards .
    • Offer not available for in-restaurant purchases or physical gift cards in the online store.
    • Purchaser receives the full value of the E-gift card. T
    • he first 10,000 customers to make qualifying gift card purchases during the promotional period will also receive one single-use code per customer transaction valid for up to $10 in purchase price plus applicable tax at participating U.S. Chipotle restaurants; terms and conditions apply.
    • Promotion not valid on in-restaurant purchases of gift cards. $10 code will expire January 31st 2024 and terms and conditions will apply. US only. Additional terms apply; void where prohibited.

    Our Verdict

    Nice deal

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    William Charles

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  • A woman hurled food at a Chipotle worker. A judge sentenced the attacker to work in a fast-food restaurant

    A woman hurled food at a Chipotle worker. A judge sentenced the attacker to work in a fast-food restaurant

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    Emily Russell was working at an Ohio Chipotle when an angry customer, Rosemary Hayne, violently hurled a hot bowl of food in her face — an attack that was caught on video. Now, Hayne, who was found guilty last week of assault, has agreed to work in a fast-food restaurant to avoid jail time. 

    “Do you want to walk in [Russell’s] shoes for two months and learn how people should treat people, or do you want to do your jail time?” Judge Timothy Gilligan asked Hayne at her sentencing. 

    “I’d like to walk in her shoes,” Hayne responded. 

    It’s not clear at which restaurant Hayne will work, as her attorney didn’t include that information when he told CBS MoneyWatch that his client “truly regrets her actions and the pain that it caused.”

    “My client is grateful for the opportunity to get a job to reduce her sentence and demonstrate her true remorse for her behavior at Chipotle,” attorney Joe O’Malley wrote in an email.

    But the sentence comes as violence against fast-food and retail workers is on the rise, with one survey finding that 6 in 10 retail employees had witnessed a violent incident at their workplace in the last year.

    Hayne was originally sentenced to 180 days behind bars, with 90 days suspended. But in accepting the judge’s offer, she will reduce her sentence by 60 days by working 20 hours per week at a fast-food location for two months. 

    In an interview with local Fox station WJW, Gilligan said he was inspired to give Hayne the chance to see the world through her victim’s eyes, while also reducing the costs to taxpayers from incarcerating Hayne for a longer period.

    “I thought, ‘Why should the city taxpayers pay for her and feed her for 90 days in jail if I can teach her a sense of empathy?’” Gilligan told the station. 

    Russell: “I was in shock”

    Russell told CBS MoneyWatch she was “relieved” at the outcome and that Hayne will learn to see the world through a different perspective — that of a harried worker simply trying to make an honest buck. 

    “I’ve been saying she’s lucky she’s working 20 hours week — I was working 65 hours a week,” said Russell, 26, of her schedule at the Parma, Ohio, Chipotle at the time of the incident. 

    She also said that while Hayne apologized to her at the sentencing, Russell didn’t believe she was sincere and refused to make eye contact with her attacker. “She said she had a bad day, but that’s not the way you react when you have a bad day — to throw food in someone’s face,” Russell said.

    “No one should have to go through any physical attack,” said Emily Russell, 26, a former Chipotle employee who was assaulted on the job in Parma, Ohio. “I want everyone to know it’s OK to have a bad day, but not to do anything like this.”

    Courtesy of Emily Russell


    Russell, who had worked at Chipotle for more than four years and was earning $19.25 an hour when Hayne assaulted her, said she quit a month later because she felt unsupported by the restaurant chain, which she said never reached out to her after the incident. She also said she had to work an additional four hours after Hayne threw the burrito bowl in her face. 

    “I was in shock — my customers had seen me get food thrown in my face,” she noted. She added that the police quickly tracked Hayne down because she had ordered online, so the restaurant had her contact information.

    Chipotle didn’t immediately reply to a request for comment. 

    Russell now works at at Raising Cane restaurant as a crew member, but is hoping to get promoted to manager she added.

    “No one should have to go through any physical attack,” she told CBS MoneyWatch. “I want everyone to know it’s OK to have a bad day, but not to do anything like this.”

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  • Paypal Gifts: Save 15% On Chipotle & DoorDash – Doctor Of Credit

    Paypal Gifts: Save 15% On Chipotle & DoorDash – Doctor Of Credit

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    The Offer

    Direct Link to offer

    • Paypal Digital Gifts is selling Chipotle and DoorDash e-gift cards at 15% off. Limit 1 of each.

    Our Verdict

    Pay with Chase Freedom for 5x this quarter.

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    Chuck

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  • CVS: Purchase $100 Giftcards & Get $20 ExtraBucks Rewards (Uber, Chipotle & More) – Doctor Of Credit

    CVS: Purchase $100 Giftcards & Get $20 ExtraBucks Rewards (Uber, Chipotle & More) – Doctor Of Credit

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    The Offer

    Direct link to offer

    • CVS is offering $20 in ExtraBucks rewards when you purchase a $100 in the following gift cards:
      • Academy
      • Chili’s
      • Chipotle
      • Cinemark Theatres
      • Domino’s
      • DoorDash
      • Panera Bread
      • Steak ‘n Shake
      • Uber

    The Fine Print

    • Limit 1
    • Valid until 11/11/23

    Our Verdict

    Good deal if you can use the ExtraBucks rewards.

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    William Charles

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  • Best Buy: $50 Giftcards For $45 (Chipotle, Cabela’s & Buffalo Wild Wings) – Doctor Of Credit

    Best Buy: $50 Giftcards For $45 (Chipotle, Cabela’s & Buffalo Wild Wings) – Doctor Of Credit

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    You can help support this site by using our links to Amazon & eBay.


    As an Amazon Associate I earn from qualifying purchases. Keep in mind that if you do use our links, you won’t be able to earn cash back/miles/points from shopping portals.

    In the interests of our readers you can find out what shopping portal is offering the best rates on eBay here & Amazon here.

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    William Charles

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  • Chipotle to raise menu prices for 4th time in 2 years

    Chipotle to raise menu prices for 4th time in 2 years

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    Chipotle fans take note: indulging in a taco or burrito at the fast-food restaurant could soon put a bigger dent in your wallet. 

    That’s because the Tex-Mex chain plans to bump up menu prices, the company confirmed to Insider Tuesday, marking its fourth price hike in two years. Chipotle is attributing the move to “the state of the economy,” the publication reported. 

    A Chipotle spokesperson did not clarify the extent to which prices will rise or which menu items will become more expensive. It also remains unclear when the price hikes will go into effect. A burrito at Chipotle currently costs $11.10 in New York, the company’s website shows. 

    Chipotle did not immediately respond to CBS MoneyWatch’s request for comment.

    Loyalty remains strong

    Chipotle’s latest planned price increases come at a time when inflation is up once again. Consumer prices rose by an annual rate of 3.7% in August, marking the second consecutive month of rising costs, data from the U.S. Bureau of Labor Statistics shows. It’s a trend economists expect to have continued in September, according to financial data company FactSet. The BLS will release its September inflation data Thursday. 

    Chipotle has serving up several price hikes over the last few years. In August 2022, Chipotle raised the prices of its entrees by more than $1 for some customers. That increase followed a previous increase earlier that same year. Before that, the company had also bumped up its prices in June 2021, a move it attributed to a hike in hourly wages for employees to $15 an hour. Chipotle hiked its prices again in December 2021 by 4%, bringing the cost of menu offerings that year up 10% higher than they were in 2020.  


    McDonald’s closes corporate offices ahead of expected layoffs

    00:22

    However, the price hikes don’t appear to have diminished customers’ appetite for Chipotle’s burritos, bowls and other Mexican-inspired offerings. Chipotle’s net sales rose 13.6% to $2.51 billion in the second quarter compared to the same quarter a year prior, the company’s filing shows. 

    Chipotle CEO Brian Niccol called attention to the loyalty of the fast-food joint’s fans during an earnings call in July. 

    “The [Chipotle] brand is very strong and the value proposition is very strong, and we have that pricing power to use,” Niccol told investors during the call. 

    Fast-food prices rise

    Chipotle isn’t the only chain restaurant to raise its prices in recent months. According to price data tool Pricelisto, fast-food menu prices jumped roughly 13% in 2022, with Wendy’s and Chick-fil-A instituting the highest price hikes per meal. 

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  • Chipotle’s Robots Can Make Almost 200 Burrito Bowls an Hour | Entrepreneur

    Chipotle’s Robots Can Make Almost 200 Burrito Bowls an Hour | Entrepreneur

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    This article originally appeared on Business Insider.

    Restaurants challenged by labor costs and retention are automating every part of the business. Chick-fil-A is testing robot bussers. McDonald’s, Domino’s, and White Castle use AI-powered voice bots to take drive-thru-and phone orders.

    Now, a robot could soon be making your next Chipotle burrito bowl.

    The chain is testing an automated kitchen line by Hyphen to prepare digital orders, a $3 billion business for Chipotle.

    Hyphen is one of a dozen food tech startups in the industry looking to streamline food operations for restaurants through the use of robotics and automation. But unlike other tech firms, Hyphen has buy-in from Chipotle, one of the industry’s most innovative brands. Chipotle invested in Hyphen in 2022 and started piloting its robotics this year in a lab near the chain’s Newport Beach, California, headquarters.

    In an April earnings call, CEO Brian Niccol called the technology an exciting part of the chain’s future as it strives to reach 7,000 restaurants.

    Hyphen “will enable us to be even more accurate,” Niccol said. “I think probably go a little bit faster, and I think give people more consistent experiences.”

    In July, Niccol told investors that Chipotle expects to install Hyphen’s automated kitchen line in restaurants “in the next 12 to 18 months.”

    Based in San Jose, California, Hyphen recently gave Insider an exclusive first look at how it uses robotics to make up to 180 bowls per hour. That’s about six times more than what a human can assemble in the same time.

    Here’s how it works.

    In July 2022, Chipotle’s Cultivate Next venture fund invested in Hyphen, a Silicon Valley tech startup building kitchen automation tools.

    Chipotle is testing Hyphen, a startup that uses robotics to make bowls. Hyphen via BI

    Hyphen’s The Makeline uses advanced robotics to assemble meals such as grain bowls and salads.

    Chipotle and Hyphen started testing the system this year at the chain’s test lab in Newport Beach, California.

    The Makeline doesn’t require humans to prepare bowls. But that’s not Chipotle’s main interest in Hyphen, the company has said.

    Hyphen’s tech will help the chain improve speed and order accuracy of digital orders, Curt Garner, Chipotle’s chief technology officer, has previously said.

    “Their use of robotics to enhance the employee and guest experience to find efficiencies in the restaurant industry aligns with our mission of leveraging emerging technology to increase access to real food,” Garner said of Hyphen.

    During my exclusive video demo, Hyphen showed me how a grain bowl is made using its robotics system.

    Hyphen gave Insider an exclusive look at its tech. Here's how it works to make a grain bowl.

    Hyphen gave Insider an exclusive look at how its tech makes a grain bowl via video. Hyphen via BI

    Once an order is placed, it is automatically sent to Hyphen’s The Makeline. Metal arms move bowls from one food dispenser to another as they fill each bowl with ingredients.

    A metal arm at the bottom of the production system moves the bowl to a pan that holds grains and squash.

    Metal arms move bowls from one pan to another.

    Metal arms move bowls from one pan to another. Hyphen via BI

    The farro and squash are sent down a chute to fill the bowl. Once complete, the metal arms move the bowl automatically down the assembly line.

    Hyphen’s The Makeline is designed to automate any assembly-line food operation that makes bowls or salads like CAVA, Chipotle, or Sweetgreen.

    Hyphen is one of a dozen food tech startups in the industry looking to streamline food operations for restaurants through the use of robotics and automation

    Each pan, or holding bin, can hold ingredients at various temperatures. Hyphen via BI

    While it doesn’t make burritos, Hyphen’s Makeline can help “build” burritos by dispensing ingredients through its automated system, cofounder and chief technology officer Daniel Fukuba told Insider during a recent interview.

    Then, an employee could take those ingredients and fold them into a tortilla, he said.

    The Makeline is also designed with open bins so employees can work in tandem with the system if needed.

    Metal arms beneath the food pans move bowls from one food dispenser to another.

    Chipotle invested in Hyphen last year, and has been piloting its robotics in a lab near its headquarters in Newport Beach, California.

    Chipotle invested in Hyphen last year, and has been piloting its robotics in a lab near its headquarters in Newport Beach, California. Hyphen via BI

    The farro and squash are sent down a chute to fill the bowl. Once done, the metal arms move the bowl down the line.

    In the testing phase, Hyphen makes bins and augers, spiral-shaped tools, from 3D printers.

    Hyphen uses 3D printers to make production tools only during the research and development phase.  The 3D printers allow the startup to test new designs in a timely manner as they perfect the assembly-line process.

    Hyphen uses 3D printers by Formlabs to make production tools during the research and development phase. Hyphen via BI

    Some of the equipment used to hold food are made using 3D printers. Augers, or spiral-shaped tools, are also made with 3D printers.

    Fukuba said Hyphen is using 3D printers to make production tools only during the research and development phase. The 3D printers allow the startup to test new designs in a timely manner as they perfect the assembly-line process.

    “We have three printers working 24/7,” he said. “Speed is essential as a startup.”

    The next stop on the line is toppings. Roasted and salted cashews top the bowl. Portioning is automated using algorithms based on the order size.

    Cashews are dispensed automatically on the bowl.  Hyphen's makeline for Chipotle.

    Cashews are dispensed automatically on the bowl. Hyphen via BI

    Fukuba said The Makeline is programmed to dynamically portion ingredients based on the order size.

    “Algorithms dynamically adjust to the order size,” he said.

    The Makeline will “scale up” each item if the customer chooses only a few toppings. But if someone orders a lot of add-ons, the system will reduce each portion size to ensure everything fits in the bowl. Protein portions are never reduced, Fukuba said.

    Dynamic portioning means chains like Chipotle can deliver a consistent meal every time. Fukuba said it solves issues restaurants have with customers complaining they’ve received “under portioned” meals.

    The bowl continues down the Makeline until all the ingredients are prepared. The Makeline can crank out between 120 to 180 bowls per hour depending on the number of ingredients on the menu.

    Hyphen's bowl continues down the automated makeline.

    Hyphen’s bowl continues down the automated makeline. Hyphen via BI

    How does automation compare to a human?

    Hyphen said one person can make about 20 to 30 bowls per hour.

    Besides volume, chains like Chipotle can count on Hyphen’s automation to be more accurate than a human.

    “So generally, across the board, we’re always more accurate than a comparable person running at the same rate,” Fukuba said. “It is more consistent and accurate than a person normally would be going at the same speed.”

    A tablet at the end of The Makeline shows the progress of the bowl as it goes down the line. The tablet will indicate when an order is complete.

    Hyphen has a tablet indicating the bowl is complete.

    Hyphen’s automated makeline has a tablet indicating when the bowl is complete. Hyphen via BI

    Once the bowl is completed, it is put in a lift and sent to the top of the Makeline. At that point, a human steps in. A worker then grabs the bowl, puts a lid on it, and gets it ready for pickup.

    Chipotle is tapping Hyphen to help streamline its digital orders, which surpassed $3 billion in sales last year.

    Chipotle doorstep delivery

    Digital orders include takeout and delivery orders placed through the Chipotle app or through third-party aggregators like DoorDash. Nancy Luna/Insider via BI

    Since Brian Niccol became CEO in 2018, the chain has been focused on building its digital business.

    Mobile orders can be picked up using Chipotle’s drive-thru lanes, dubbed Chipotlanes. Restaurants also have pickup shelves for delivery and takeout orders made through the chain’s app or third-party delivery services like DoorDash.

    The chain is also testing new store designs, focusing solely on digital orders.

    In 2022, Chipotle’s digital business surpassed $3 billion in revenue. In the third quarter of 2023, digital sales represented 38% of the chain’s food and beverage revenue.

    Automating the preparation of digital orders is among a handful of tech initiatives Chipotle is piloting. The chain is also testing Chippy, a robotic tortilla chip maker.

    Chippy robot Chipotle

    Cutting limes. Chipotle via BI

    Chipotle’s Chippy uses artificial intelligence to replicate Chipotle’s exact chip-making recipe, the company said. Chippy is a one-store test for now.

    The chain is also testing internally an avocado-cutting robot named Autocado. The robot is expected to slice guacamole preparation time in half. It’s set to eventually use artificial intelligence and machine learning to evaluate the quality of the avocados to help limit waste.

    Hyphen’s The Makeline is expected to enter Chipotle restaurants next year.

    Someone dolloping guacamole on a Chipotle bowl.

    Chipotle is testing Hyphen to automate digital orders. Employees will still prepare in-restaurant orders. Joe Raedle

    Niccol said earlier this year that the chain will likely install the first automated makelines in new restaurants.

    Hyphen and Chipotle are working to design the robotic makeline so it will “work with our existing restaurants,” Niccol said.

    The chain, which operates more than 3,250 restaurants, plans to more than double in size over time to 7,000 restaurants.

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  • Chipotle testing a robot, dubbed

    Chipotle testing a robot, dubbed

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    Chipotle Mexican Grill’s new robot can make guacamole in half the time human workers need to prepare the dish, the restaurant chain said in unveiling the device on Wednesday.

    The so-called Autocado is designed to handle the labor-intensive task of preparing the avocados, slicing, coring and peeling 25 pounds of the fruit at once. By comparison, it takes employees about 50 minutes to prepare a batch of guac, according to Chipotle. Human workers will continue to apply the finishing touches, such as adding other ingredients and mixing them together, the company said. 

    Chipotle is using the Autocado at its test kitchen in California. The company didn’t say if the machine would eventually be introduced in its roughly 3,200 locations worldwide.

    “The intensive labor of cutting, coring and scooping avocados could be relieved with Autocado, but we still maintain the essential culinary experience of hand mashing and hand preparing the guacamole to our exacting standards,” Curt Garner, Chipotle’s chief customer and technology officer, said in a statement. 

    Autocado
    A Chipotle Mexican Grill worker removes avocados from a robot, dubbed Autocado, that the restaurant chain said will cut down on the amount of time required to make guacamole.

    Chipotle Mexican Grill


    Autocado, created by robotics and automation firm Vebu Labs of California with collaboration from Chipotle, stacks a group of avocados vertically then removes their skin and core. The remaining flesh is dropped into a stainless steel bowl that a Chipotle worker takes and uses as the base for a batch of guacamole.

    Vebu CEO Buck Jordan said in a statement that its technology can help create Chipotle’s guacamole “more efficiently than ever before.” Vebu also said it wants to improve Autocado by using artificial intelligence to teach the machine to evaluate the ripeness of avocados.

    Chipotle is also testing the use of robotics for making its tortilla chips. The robotic kitchen assistant called Chippy debuted last year at a location in California. 

    Other restaurants are also increasingly turning to robotics and AI and robotics to cut down on routine tasks. Restaurant chain Sweetgreen opened a kitchen in the Chicago suburb of Naperville earlier this year that uses AI to make salads. The location is still staffed by humans, who put the finishing touches on the order. 

    CKE Restaurants, which owns Carl’s Jr. and Hardee’s, said in May that it’s using AI called Tori at the drive-thru to take orders, while McDonald’s is using similar technology at some of its drive-thrus. 

    Chipotle’s stock price was flat Wednesday afternoon, trading at $2,070 a share. 

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  • Sweetgreen agrees to rename

    Sweetgreen agrees to rename

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    Imitation may be the sincerest form of flattery, but for fast-food chain Chipotle it may also be grounds for a lawsuit.

    Fast-casual restaurant chain Sweetgreen backtracked on plans to add a “Chicken Chipotle Burrito Bowl” to its menu after Chipotle sued, claiming the menu item infringed on the Tex-Mex chain’s trademark rights.

    The lawsuit, filed Tuesday in the U.S. District Court for the Southern District of California, alleges that Sweetgreen’s burrito bowl advertisements feature the word “Chipotle”in all capital letters — as Chipotle does in its trademarked logo — and uses a background color “nearly identical” to the company’s trademark-protected “Adobo Red.” The “very similar and directly competitive” bowl is likely to confuse customers, the company said in the suit.

    On Thursday, Sweetgreen said it would rename the offending item and settle the lawsuit.

    “In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit,” the company told CBS MoneyWatch in an email. “We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food.”

    In response to the change, Chipotle agreed to drop its suit, saying in a statement that it is “pleased that Sweetgreen has chosen to amend their materials in a manner that protects our trademarks and intellectual property.” 

    Chain’s first non-salad dish

    The dish formerly known as the “Chipotle Chicken Burrito Bowl,” first unveiled last week, is Sweetgreen’s first non-salad menu item. The company called it an important step in “the latest iteration of Sweetgreen’s menu innovation strategy” as the chain “evolves beyond salads.” The bowl contains blackened chicken with rice, black beans, tomatoes, cabbage and salsa, the company said. 

    The bowl’s ingredients were another sticking point in Chipotle’s lawsuit. Chipotle’s complaint alleged Sweetgreen’s burrito bowl contains similar ingredients to its own burrito bowls, which are also available with chicken, rice, black beans and salsa.
    It was not immediately clear if the ingredients would change as part of the settlement.

    Cease-and-desist notice

    According to the suit, Chipotle’s legal department sent a cease-and-desist letter and made a phone call to Sweetgreen to discuss the company’s infringement concerns. In its letter, Chipotle suggested that its competitor rename the new burrito bowl “chicken bowl with chipotle” with the word “chipotle” in lowercase letters, according to the suit. 

    Sweetgreen failed to respond, according to the complaint, “necessitating the instant action.” 

    Sweetgreen’s stock fell roughly 13% to $6.39 per share immediately after the Chipotle suit was filed, but has since recovered to $7.41 as of Thursday afternoon. 

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  • Chipotle Sues Sweetgreen for Stealing Its Name | Entrepreneur

    Chipotle Sues Sweetgreen for Stealing Its Name | Entrepreneur

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    You can call your new burrito bowl whatever you’d like — just don’t call it the “Chipotle Chicken Burrito Bowl.”

    That’s the latest gauntlet thrown by Chipotle Mexican Grill Inc, which is suing its fast-casual restaurant rival Sweetgreen Inc in California for trademark infringement.

    Chipotle lawyers showed up in a federal court on Tuesday, claiming that Sweetgreen’s new menu item, the “Chipotle Chicken Burrito Bowl,” crosses the line.

    Chipotle argues that Sweetgreen’s burrito bowl is “very similar and directly competitive” with its own. They said the item had similar ingredients, such as chicken, rice, and black beans.

    Moreover, by using the word chipotle in its marketing, Sweetgreen is “making prominent use of the famous Chipotle trademark.”

    Chipotle, the spice, is a Mexican powder made from dried, smoked jalapeno peppers.

    Sweetgreen said it does not comment on pending litigation. But its shares fell more than 10% today.

    Related: ‘Shoot Them’: Disgruntled Customers Attack Chipotle Workers Who Won’t Give Them Extra Cheese

    Sweetgreen just introduced the burrito bowl last month

    Sweetgreen, known for its healthy salads and grain bowls, has been on a mission to introduce “heartier” items to its menu offerings.

    According to a press release from the company, internal studies found that their customers preferred chicken as their protein by 70%.

    “The Chipotle Chicken Burrito Bowl is our answer to heartier meal options,” said Nicolas Jammet, sweetgreen Co-Founder and Chief Concept Officer. “Inspired by bold chipotle spices, this protein-heavy option balances a brand new flavor profile for sweetgreen.”

    The product was introduced on March 30.

    But Chipotle is not happy with the name. In a lawsuit, the company claimed they contacted Sweetgreen to cease and desist.

    They even offered a new name suggestion — “Chicken Bowl with chipotle” (lower case C)

    Sweetgreen did not seem too sweet on that and failed to respond.

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    Jonathan Small

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  • Video: Customers Attack Chipotle Workers For Extra Cheese | Entrepreneur

    Video: Customers Attack Chipotle Workers For Extra Cheese | Entrepreneur

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    The guacamole might infamously cost extra, but a debacle broke out at a Chipotle in Columbus, Ohio, last week when disgruntled customers shot at employees who refused to give them extra cheese.

    Central Ohio Crime Stoppers released information about a March 28th incident where two customers cornered a Chipotle employee and ripped off her hat, causing other employees to come to her aid.

    The report states that one of the customers then pulled out a gun while the other screamed “shoot them” as witnesses heard a shot misfire.

    The incident in Chipotle is just one of several recent violent incidents that have occurred in fast food and fast casual restaurants around the world as the pandemic wanes down and most restaurants reopen, business as usual.

    Earlier this year, an Australian woman jumped the counter in a McDonald’s while trying to steal food and cook herself a burger in a since-viral TikTok that lead to her arrest.

    “I’ll beat you up,” she yelled at the workers who were in tears of fear over the incident.

    Chipotle did not publicly comment on the March 28 incident.

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    Emily Rella

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  • Chipotle looks to hire 15,000 workers amid continuing labor shortage

    Chipotle looks to hire 15,000 workers amid continuing labor shortage

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    Restaurants are beginning the new year with a recurring problem: labor shortages.

    Chipotle said Thursday it’s looking to hire 15,000 people in North America to ensure its stores are staffed up ahead of its busy spring season. Other chains are also looking for workers: Taco Bell has more than 25,000 listings for crew members posted on its website, while Starbucks has posted more than 10,000 listings for baristas.

    U.S. restaurants have added jobs for 24 consecutive months since the height of the pandemic, according to the National Restaurant Association. But restaurant employment is still 3.6% lower than before the pandemic, or the equivalent of 450,000 jobs.

    In a November survey of its members, the association found that 62% of restaurant operators said they didn’t have enough employees to satisfy customer demand. Eighty-seven percent of operators said they will hire additional employees in the next year if they find qualified applicants, but 79% said they already have job openings that have been difficult to fill.

    Hudson Riehle, the association’s senior vice president for research, said a growing number of jobs — like delivery drivers — outside of the restaurant industry are competing for the same workers. Restaurants are raising pay and adding benefits, but he still doesn’t expect the restaurant industry workforce to return to its pre-pandemic levels this year.


    U.S. hiring remains resilient, latest jobs report shows

    04:50

    Dean Nunez, the director of operations for Floriana, an Italian restaurant in Wilmington, North Carolina, said line cooks, dishwashers and other back-of-the-house jobs are the hardest to fill right now. Many of the people who used to do those jobs found work at groceries, drugstores, banks and other places during the pandemic and have never returned, he said.

    Floriana has raised pay to at least $15 per hour to help fill those positions, he said. It’s charging diners more for their meals to compensate. But attracting workers — especially young people — is still hard. Most people in Floriana’s kitchen are in their 50s or 60s.

    “It’s tough. It’s not for everyone,” Nunez said. “It’s long hours, it’s hot, it’s repetitive.”

    Chipotle’s hiring campaign will feature current employees talking about their career progression within the company, in an effort not only to attract workers but to retain them.

    Chipotle’s Chief Restaurant Officer Scott Boatwright said the hiring push aims to ensure that stores are fully staffed between March and May, Chipotle’s busiest months. The Newport Beach, California-based chain also needs employees to meet its growth plans; It wants to double its North American store count to 7,000 over the next several years.

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  • The NFL’s JJ Watt Sacks Chipotle On Twitter

    The NFL’s JJ Watt Sacks Chipotle On Twitter

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    JJ Watt has one question for Chipotle: Where’s the beef?

    In a frustrated tweet today, the gigantic defensive end for the NFL’s Arizona Cardinals told the Mexican food chain: “Burritos have been getting smaller. It’s high time we open dialogue about it. We want big burritos back.”

    Watt included a photo of a Chipotle burrito dwarfed by his huge hands—hardly a satisfying meal for a man that measures 6’8 and 288 pounds.

    In response to Watt, one miffed tweeter even pulled out a ruler to prove the point.

    Return of #burritogate

    The Pro Bowl player’s complaint was nothing new. Business Insider broke the story last year that customers around the country were expressing their displeasure across social media that Chipotle has been skimping on their burritos.

    At the time, Chipotle blamed the problem on custom orders, not the serving size.

    “Guests of Chipotle have the opportunity to completely customize their meal in restaurants by vocalizing their desired portions, or digitally selecting extra, light, normal or on the side when choosing from the list of real ingredients,” Chief Corporate Affairs Officer Laurie Schalow said in a statement. “We are not experiencing any supply-chain shortages, and Chipotle receives an abundance of praise for the incredible value its entrees offer with responsibly sourced ingredients chopped or grilled fresh daily.”

    But this argument hasn’t stopped customers from beefing with Chipotle for what they perceive as their shrinking tortilla treat.

    At press time, Watt’s tweet had over 58,000 likes, with many sending photos of their burrito’s diminutive stature.

    Many hope that a big-name star like JJ Watt joining the cause will bring back the plus-size burrito. But Chipotle has yet to respond.

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    Jonathan Small

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  • Half of Twitter’s top advertisers appear to leave platform within a month of Musk’s takeover, report says

    Half of Twitter’s top advertisers appear to leave platform within a month of Musk’s takeover, report says

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    The few weeks since Elon Musk took the reins of Twitter have been filled with chaos – including a launch, takedown and relaunch of premium services as well as the unbanning of controversial figures. And this week, a new report showcases the impact the management change may be having on the social media giant’s finances.

    Nonprofit watchdog group Media Matters for America published a report on Tuesday concluding that Twitter has lost half of its top advertisers since Elon Musk acquired the platform at the end of October. 

    According to the report, 50 of the platform’s top 100 advertisers, which have accounted for about $2 billion in spending since 2020, “have either announced or seemingly stopped advertising” in recent weeks. These companies had brought in over $750 million in advertising just in 2022, said the report, which relied on data current as of November 21.

    Chevrolet, Chipotle Mexican Grill, Ford and Jeep are among the companies that have either issued a statement or have been publicly reported as recently stopping their advertising on the site, the report said. Others, which Media Matters dubbed “quiet quitters,” have seemingly stopped their advertisements on Twitter since Musk’s takeover, the report found using Pathmatics data. Those companies include AMC Networks, AT&T, BlackRock, Chanel and Kellogg, among others. 

    Not every company included in the report has explicitly said that they have stopped or slowed advertisement because of Musk. Earlier this month, for example, a Kellogg’s spokesperson said that the company was pausing its ads as it continued “to monitor this new direction and evaluate our marketing spend.” 

    Another seven companies seem to be slowing their advertising on Twitter “to almost nothing,” the report stated. Those companies spent more than $255 million on the platform since 2020 and nearly $118 million since January 1. 

    An analysis by The Washington Post published on Tuesday found that more than a third of Twitter’s top advertisers have not advertised on the platform in the past two weeks. Jeep and Mars candy, for example, have not had any advertisements on the site since November 7, The Post said. 

    “Mars started suspending advertising activities on Twitter in late September when we learned of some significant brand safety and suitability incidents that impacted our brands,” Mars told The Post in a statement.  

    Many advertisers have expressed concern over the site’s potential new strategies for moderating content and how those policies could affect their brand image

    Earlier this week, the director of a medium-sized business-to-business company wrote on the communication site Blind that they paused their $750,000 a month Twitter ad spending in recent weeks. The company is not among those listed on the platform’s top advertisers, but the director’s widely shared post said that Twitter typically makes up about 8 to 10% of their mix. 

    In the two weeks after Musk took control of Twitter, the director said that their ad campaign performance “fell significantly” as engagement had a steep decline. They also said that “serious brand safety issues” were seen as “hardcore antisemitism and adult spam remained up for days even when flagged.”

    They did not blame Musk for these issues, noting that some of the problems could have been caused by a “shift in users on the platform,” but said that regardless, they were issues that “cost us real money.”

    Musk himself has complained of a loss of advertising on the site. 

    On Tuesday, a Twitter user pointed to an October 28 tweet in which Musk promised to create a content moderation council to discuss reinstating banned accounts. “[S]peaking of ‘completely fictional’ tweets,” the person wrote, implying that Musk ignored his promise in reinstating formerly suspended users. 

    Musk responded by blaming activists. “A large coalition of political/social activist groups agreed not to try to kill Twitter by starving us of advertising revenue if I agreed to this condition.”

    “They broke the deal,” he said. 

    A day after Media Matters published their report, Twitter also announced the launch of new “performance advertising solutions that drive results and relevance.” The launch is intended to provide a stronger investment return for companies while providing more “relevant ads” for consumers, Twitter said

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