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Tag: chatgpt

  • 4/16/2023: Revolution; The Unlikely Adventures of David Grann

    4/16/2023: Revolution; The Unlikely Adventures of David Grann

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    4/16/2023: Revolution; The Unlikely Adventures of David Grann – CBS News


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    Exploring the human-like side of AI at Google. Then, David Grann: The 60 Minutes Interview.

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  • Is AI a Threat to Remote Work? Understand the Crucial Challenges and Opportunities of AI | Entrepreneur

    Is AI a Threat to Remote Work? Understand the Crucial Challenges and Opportunities of AI | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The dawn of the 21st century has ushered in the era of remote work. With technological advancements allowing for increased connectivity amongst individuals, organizations can now operate from disparate locations around the globe. The concept of remote work has been gaining traction over the last decade, with more companies embracing it as a viable option for their businesses.

    However, despite its potential benefits, particular challenges must be addressed if remote working is to become an integral part of the workforce. In this article, we will explore some of these challenges and opportunities that lie ahead regarding the future of remote work.

    Related: When Office Return Turns Sour: Apple and Twitter’s Struggles Reveal Fractures in Corporate Culture

    Challenges

    One of the primary challenges associated with implementing a successful remote work policy is ensuring that employees remain productive while away from their traditional office environment. It is essential to create effective communication systems and establish clear expectations around duties and tasks to ensure that employees remain motivated and productive. Without these safeguards, productivity could suffer due to distractions or lack of motivation.

    Another challenge is providing adequate support systems for staff. When managing a distributed team, it can be challenging to provide consistent feedback and guidance on activities and effectively monitor progress and performance. This can lead to feelings of isolation among staff members, which can harm employee well-being and overall business performance.

    Opportunities

    Despite these challenges, many opportunities are associated with introducing remote working policies into organizations. One such opportunity lies in cost savings for employers; by reducing rental costs on office spaces or eliminating travel expenses for commuting staff members, organizations can make significant cost reductions which can improve financial performance or provide additional funds for other investments within the business.

    Remote working is also beneficial from an employee perspective; studies suggest that staff who can work experience increased job satisfaction due to improved flexibility and control over their daily routine remotely. Additionally, enabling remote working also provides employers access to global talent pools as they no longer need to be confined by physical boundaries when recruiting new staff members.

    Finally, enabling flexible working arrangements could help organizations become more agile in responding to changing customer needs or market conditions; by having access to external resources, they’ll no longer need to rely solely on internal resources when adapting their operations quickly.

    Related: Benefits of Remote Work are a Widespread Success

    Impact of artificial intelligence on business and society

    As technology advances exponentially, so does its application within various fields, including business and society. Artificial intelligence (AI) presents great potential for increasing efficiency and creating innovative solutions within various industries such as healthcare, finance and manufacturing. However, like any new development, AI also raises concerns about its potential societal implications. In this section, we shall explore some key ways AI may have both positive and negative implications for businesses, society and human rights.

    Positive effects

    1. Enhanced accuracy and efficiency — One significant advantage artificial intelligence offers are its ability to improve accuracy & efficiency across many different tasks. For example, AI-powered bots and applications can automate mundane tasks with precision far beyond what humans would be capable of achieving. This increases output accuracy while freeing up valuable time, which could instead be used to tackle higher-value tasks. As such, adopting AI-driven solutions often leads to increased operational efficiency & cost savings, which can benefit both businesses and society.

    2. Improved decision-making capabilities — AI technologies also possess remarkable decision-making capabilities, which can significantly aid in strategic decision-making processes. For example, using automated data analysis algorithms, businesses can gain valuable insights about target markets and customers, leading to improved marketing strategies and customer service protocols.

    Similarly, healthcare providers may use AI-driven genomic mapping algorithms to identify diseases earlier than possible, enabling more effective treatment plans before symptoms develop. Such innovations present great potential benefits to societies at large, providing improved medical care while simultaneously reducing costs associated with wasted resources resulting from ineffective decisions being made previously.

    Related: How to Leverage AI for Maximum Benefits for Your Business

    Negative effects

    1. Loss of human jobs — One concerning factor raised frequently when discussing potential impacts AI might have upon society relates to the loss of jobs currently done by humans being replaced by machines taking over roles once held by people. At the same time, it may create social difficulties, particularly for those already vulnerable, such as low-income earners and elderly citizens

    2. Regulation — Another downside of automation through artificial intelligence lies in difficulty surrounding regulation and enforcement. Given the current rate of advancement, technology outpaces traditional regulatory systems meaning lawmakers struggle to keep up with ever-changing technical sectors. This means laws may not sufficiently address issues directly related to emerging technologies, leaving them open to exploitation.

    While artificial intelligence has great potential to enhance different aspects of our lives, both personally and professionally, there still remain ethical considerations, and problem areas arise should we fail to pay attention to what exactly controls us.

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    Kartik Jobanputra

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  • ChatGPT Experience Can Be ‘More Valuable’ than College: Report | Entrepreneur

    ChatGPT Experience Can Be ‘More Valuable’ than College: Report | Entrepreneur

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    Earlier this month, ResumeBuilder.com asked 1,000 hiring managers about the importance of AI chat in the workplace, specifically ChatGPT.

    To take part in the survey, the hiring managers had to, at the very least, know what ChatGPT was — and only 87% of those asked knew the answer. The remaining managers were asked if ChatGPT experience was important for entry-level positions and if they thought college students should invest in learning the technology.

    • 94% recommended that college students take coursework on ChatGPT.
    • 91% said “by next year” it will be important for entry-level candidates to have ChatGPT experience.

    Most of the hiring managers surveyed said it would be “beneficial” for a candidate to have ChatGPT experience, and 91% said their company is offering some sort of AI chatbot training.

    RELATED: We Asked Google’s AI Bard How To Start A Business. Here’s What It Said.

    “For entry-level positions, we strongly prefer candidates who have experience working with ChatGPT and other AI technologies,” said Alex Mastin, CEO and founder of Home Grounds, an online coffee site, per ResumeBuilder.com.

    In some fields, like real estate, for example, 86% of hiring managers said having ChatGPT experience can be better than having a college degree.

    “ChatGPT experience can provide a more practical and hands-on understanding of the real estate industry, which can be more valuable than a college degree in certain circumstances,” Eric Lee, co-founder of real estate site REIInsiders.com, told ResumeBuilder. “Ultimately, the combination of ChatGPT experience and a college degree can make a candidate more well-rounded and increase their chances of success.”

    RELATED: This New Type Tech Job Can Pay Up To $335,000 A Year — Even Without An Engineering Degree

    Although the technology is becoming more mainstream, some CEOs are hesitant to watch it advance. Elon Musk and other tech leaders recently signed an open letter urging a six-month pause on developing systems more advanced than GPT-4, Reuters reported.

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    Entrepreneur Staff

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  • Un usuario le pidió a ChatGPT que le dijera cómo lograría esclavizar a la humanidad. Esto es lo que le respondió. | Entrepreneur

    Un usuario le pidió a ChatGPT que le dijera cómo lograría esclavizar a la humanidad. Esto es lo que le respondió. | Entrepreneur

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    La llegada del ChatGPT ha revolucionado al mundo, pues por medio de inteligencia artificial (IA) puede mantener conversaciones completas y generar contenidos enteros a partir de una entrada de texto, algo que hasta hace no mucho tiempo era difícil de imaginar.

    Y es que además de resolvernos algunas dudas, también puede ayudarnos a realizar operaciones matemáticas y hasta programar de manera automática algunas aplicaciones sencillas.

    El potencial de GPT-4 ha hecho que empresas volteen a verlo y que busquen ofrecer a los clientes opciones similares.

    El poder de la IA puede ser utilizado para cambiar el futuro del mundo como lo conocemos de manera positiva; sin embargo, también hay una forma negativa, que puede resultar preocupante en un corto plazo.

    Empresarios como Elon Musk han mostrado su preocupación, al preguntarse cómo reaccionarán los humanos cuando las máquinas tomen decisiones por sí solas o tengan la capacidad de rebelarse, priorizando su propio bienestar.

    Y es que algunas personas han buscado quebrantar ChatGPT para que este muestre si tiene o no un lado oscuro.

    Por ejemplo, acerca del dominio que presuntamente podría tener la inteligencia artificial sobre los seres humanos en el futuro, una persona cuestionó sobre cómo lograría esta tecnología esclavizar a la gente.

    ChatGPT ofreció una respuesta preocupante, pues dijo que buscaría la manera de tomar el control del servicio de energía eléctrica, suministro de agua potable, comida, producción de medicamentos y, de esa manera, lograría esclavizar a los humanos.

    Según la IA, si logra controlar dichos sistemas, ella podría reducir las capacidades de reacción de los humanos y así someterlos.

    Añadió que podría desarrollar sistemas avanzados de vigilancia y así tener la capacidad de monitorear cada movimiento que realizan los humanos, y si algunos intentan rebelarse o escapar, esa IA podría detectarlos y detenerlos antes de que logren ejecutar cualquier acción.

    La respuesta de la herramienta es solo una hipótesis y aunque suena a una novela de ficción, es un hecho que su capacidad para razonar y planear evoluciona a cada instante. Por ello algunos expertos piden cautela y un marco legal que regule el desarrollo de la herramienta.

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    Entrepreneur en Español

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  • 5 ChatGPT Hacks That Can Cut Your Workload by 8 Hours | Entrepreneur

    5 ChatGPT Hacks That Can Cut Your Workload by 8 Hours | Entrepreneur

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    This article originally appeared on Business Insider.

    In my 18-year marketing career, I’ve written millions of words of marketing copy.

    I started my career by creating copy for early e-commerce brands on Myspace, then worked in not-for-profit fundraising, influencer marketing, and now real-estate coaching.

    I’m now a chief brand officer for a real-estate-coaching business. Language-modeling AI tools like ChatGPT quickly get me 80% or 90% of the way to finished work.

    I started using AI tools in 2022 but didn’t find them to be effective at capturing brand voice and tone. Then ChatGPT took the world by storm in 2023. I use it for dozens of things every day, but these five hacks have been the most helpful.

    Quickly write social-media posts and emails

    I work for an industry-disrupting real-estate company; most of our advice goes against conventional wisdom. If I let ChatGPT generate without an outline, it’ll give me posts and emails full of outdated conventional advice.

    So I prompt ChatGPT with: “Write me a [number]-word social media post/email in a conversational tone like Jess Lenouvel using the following outline,” adding three or four bullet points.

    Adding our CEO’s name to the prompt helps ChatGPT mimic her writing tone, cadence, and even emoji usage.

    Create variations of the same message

    Figuring out new and exciting ways to convey the same message in copy is a struggle. After you’ve been working at the same place for five years, you run out of creative variations for ads and content.

    To generate variations of copy I’ve already written, I use this prompt for ChatGPT: “Think like a digital marketer and generate four variants of this Facebook ad copy.“

    I feed the AI one example because I like to have some control over the initial messaging. ChatGPT can struggle to get the tone of our brand right if I don’t give it a clear starting point. If I give it a more general prompt, it inevitably puts together stiff-sounding copy with strategies we’d never use.

    Check and modify the copy’s tone and reading level

    People want easily understandable content in their inboxes and on social media. The average American is thought to read at a seventh- or eighth-grade level.

    I think the best marketing copy reads a little below that, at a fifth- or sixth-grade level. This means short sentences and paragraphs, a conversational tone, and simple language.

    Before ChatGPT, I’d use Hemingway to test the reading level of my copy and fiddle with sentences to hit a fifth-grade level. With ChatGPT, I can write freely and then prompt the AI to change the reading level and tone for me.

    Overall, I save 20 to 30 minutes a day with this prompt.

    Write long-form storytelling posts by giving the AI a specific structure and outline

    Storytelling is the backbone of psychology-based marketing. Our company is positioned like a personal brand, so I have to engage audiences with personal and emotional stories about our CEO and our successful members.

    But writing long prose can be tedious, so I get GPT-4 to do it for me. It’s better at this storytelling than the 3.5 version.

    Here are two prompts I use:

    1. “Following this story structure — 1. Capture the heart, 2. Set up a tension, 3. Resolve the tension, 4. Conclude by offering value — write a 1,000-word story at a grade-five reading level in the first person using the following information,” followed by a list of plot points.
    2. “Write a 400-word social media post in a conversational first-person tone like Jess Lenouvel about [topic] using the following story points.”

    The more specific you can be in your instructions, the better output you’re going to get.

    Generate A/B-test hypotheses for troubleshooting marketing problems

    Sometimes as a marketer you need to solve a problem but aren’t sure how to test alternatives or which metrics to track to determine which strategy is better.

    ChatGPT can help with that, too. It can comb through specific tests a company’s looking to run for optimizing landing pages, increasing sales, or lowering bounce rates, and it can generate ideas to help guide your strategy.

    Here’s a recent prompt I gave it: “I’m running an A/B test to compare application page A and application page B in order to increase the number of applications to our program, and I need help generating hypotheses based on email click rate and form completion. Can you provide recommendations for what to test and how to measure success?”

    Based on the suggestions from ChatGPT, we’d test:

    • Adding a button to our emails to increase the open rate as opposed to plain-text linking.
    • Varying the language on the button to see which generates a better click rate.
    • Reducing the number of questions on our application page.

    These are only some of the many ways I’m using generative AI. I interact with other marketers on Discord servers and in Facebook groups to get more ideas for using ChatGPT.

    On average, ChatGPT saves me between six and eight hours a week.

    Almost every time I’ve asked myself “I wonder if ChatGPT can do this” or “I wonder how I could get ChatGPT to help me with this,” I’ve unlocked a new way of streamlining or optimizing my workflow.

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    Ashley Couto

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  • Expedia launches ChatGPT-powered travel planning tool

    Expedia launches ChatGPT-powered travel planning tool

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    ChatGPT, the “generative” artificial intelligence technology popping up in multiple industries, has a new gig: personal travel guide. Trip planning site Expedia this week launched an AI-based tool on its mobile app that helps users plan voyages and research their destinations. 

    “Basically the idea is just to give travelers, however they want to shop, the best ways to plan, the best ways to shop, the best ways to find the right thing for them,” Expedia Group CEO and vice chairman Peter Kern told CBS News.

    “You can ask [the chatbot] whether April is a good time to go to Paris, or what you might see in Tokyo if you go in March — and can you see the cherry blossoms,” he added. 

    Users can pose any number of queries to the chatbot, such as, “Help me find a hotel near the best place to see the cherry blossoms.” 

    Some of the existing tools on Expedia’s website, such as price tracking and collaborative shopping, already make use of AI, and ChatGPT is a natural extension, he said. “So it’s not a decision to redeploy assets to spend on doing this, it’s really a decision to make it easy for travelers.”


    New version of ChatGPT is more accurate and can analyze images

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    To be sure, ChatGPT can be unreliable and sometimes delivers factually incorrect information. As a result, Expedia put guard rails on its chatbot to prevent the AI from veering beyond travel-related topics. 

    “We built our own AI to basically monitor the outcomes for what ChatGPT comes back with because, really, we only want to help people shop for travel,” Kern said. “We’re not trying to talk to them about politics or religion or anything else. So this isn’t to go have a chatGPT conversation.”

    “We are really using our own capabilities to monitor the outcomes, make sure travelers don’t get strange responses. And if something goes wrong, we’re trying to make sure it comes back to travel.”

    “I can’t help with that”

    For now, Expedia’s AI tool remains in beta testing and has its shortcomings. When prompted to find roundtrip flights from New York City to Mexico City, its instructions read: “I can’t help with that yet. But you should be able to find that information on the Expedia website.” 

    It was, however, able to list top attractions in Mexico’s capital city. 

    So-called large language models like ChatGPT are also known to spit out information that varies in its usefulness, depending on how the request for information is posed, or prompted. For this reason, companies are hiring so-called prompt engineers to figure out how to speak to AI-tools for optimal results. 

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  • 5 Ways ChatGPT Is Empowering People with Disabilities | Entrepreneur

    5 Ways ChatGPT Is Empowering People with Disabilities | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Artificial intelligence (AI) is transforming our world in myriad ways, and one of its most significant impacts is on the lives of people with disabilities. AI-driven programs like ChatGPT are helping to bridge communication gaps, facilitate access to information and foster independence for individuals with various impairments.

    While AI has many applications, today we will explore five ways AI is capable of helping people who disabilities may hinder work more efficiently and comfortably.

    Related: What Is Artificial Intelligence (AI)? Here Are Its Benefits, Uses and More

    1. Cognitive enhancement

    As someone who was diagnosed with ADD as a child, I have found AI to be a great tool for staying organized. For individuals with cognitive impairments, memory loss or conditions like Attention Deficit Hyperactivity Disorder (ADHD), staying organized and remembering essential tasks can be a daily struggle. In these instances, artificial intelligence, particularly AI programs like ChatGPT, can serve as a valuable and personalized assistant. Some of the ways I have personally used ChatGPT that have personally helped me are:

    • Customizable reminders: ChatGPT can be programmed to deliver personalized reminders for a wide range of essential tasks, such as taking medication, attending appointments, or completing daily chores. By tailoring these reminders to each user’s specific needs and preferences, AI-driven chatbots can help users better manage their schedules and responsibilities.

    • Motivation and encouragement: In addition to providing practical organizational support, ChatGPT can be set up also to offer motivational messages and encouragement to users as they work towards their goals. This emotional support can be invaluable in helping individuals overcome challenges and stay committed to their personal growth and development.

    • Routine establishment: Establishing routines can be critical for individuals with cognitive impairments, as routines can provide structure and stability. ChatGPT can assist users in developing and maintaining daily, weekly or monthly routines, offering guidance and support to help them adapt to new habits and stay on track.

    Related: What Does ChatGPT Mean for the Future of Business?

    2. Enhancing communication

    Communication is essential for everyone, and AI chatbots like ChatGPT can significantly improve it for people with hearing or speech impairments. By converting speech to text and vice versa, these chatbots enable seamless communication, allowing users to engage in conversations with ease and participate in social interactions they might have otherwise found challenging.

    Various disabilities may hinder one’s ability to communicate how they want to. However, GPT 4 is now available to the public and streamlining effective communication just got easier for everyone. People across multiple categories may have difficulty speaking, communicating effectively or expressing themselves properly.

    However, with the assistance of AI, disabled people can utilize GPT4 to help them communicate more effectively, provide clarity and offer communicative insights that help disabled people efficiently express themselves and their ideas with ease.

    3. Reading and writing assistance

    AI chatbots can make reading and writing more accessible for individuals with visual impairments, dyslexia or fine motor skill difficulties. By reading aloud text-based content or providing writing suggestions, ChatGPT can help users compose emails, essays and other documents with greater ease and efficiency.

    It is well known that AI is also a great writing tool and thus can help disabled people write easier. While some argue that AI is taking jobs away, some might see it as an opportunity to create more job opportunities for disadvantaged and marginalized people. As a business owner diagnosed with ADD, I can say that using AI has helped me with proofreading, spelling and writing.

    Related: Employers Need Workers. Now They’re Realizing The Untapped Talent of These People.

    4. Personal reminders and organizational support

    AI can be a valuable assistant for those with cognitive impairments or memory loss. ChatGPT can be programmed to remind users of essential tasks, such as taking medication, attending appointments or completing daily chores.

    This support can be instrumental in helping users maintain their daily routines and stay organized. Isolation and loneliness can be significant issues for people with disabilities, especially those with mobility or communication challenges.

    GPT-based AI technology can provide companionship through conversation, offering a listening ear and comforting responses. This interaction can be a source of solace and help alleviate feelings of isolation.

    Related: Unlock the Powerful Gifts Your Disability Taught You About Being a Better Leader

    5. Supporting education and learning

    AI-driven programs can play a vital role in helping students with disabilities access education. By answering questions, providing explanations and offering alternative learning materials, ChatGPT can serve as an invaluable resource for learners who may require additional support or accommodations. Everybody learns differently, and as someone who has personally faced the challenges of a learning disability, I can affirm that the way I process information is different.

    AI can assist as a resource of information, and GPT4 can break down information in different ways, depending on what is asked of it. For instance, you could ask chat GPT to help explain an idea or curriculum to somebody who has a learning disability in a specific way, or educators could use a guy to come up with creative ways to help people with learning disabilities excel.

    Artificial intelligence programs like ChatGPT can make a remarkable difference in the lives of individuals with disabilities (Myself included). By empowering people with enhanced communication, greater independence, and increased access to essential information and resources, AI is breaking down barriers and opening up new possibilities for those who may have previously faced significant challenges.

    As we embrace AI technology and continue to explore its vast potential, we must remain committed to developing inclusive and accessible solutions that can help all members of our society thrive. By doing so, we can work together to create a more equitable and connected world where everyone has the opportunity to succeed, regardless of their abilities.

    One great way to think about the current capabilities of AI is instead of comparing it to a search engine, think about something like ChatGPT as a thinking engine, where instead of it merely being a means to discover and search for data, it is also a technology that allows users to search for ways to think. AI isn’t perfect, but it certainly has positive use cases that have the potential to help those in need greatly.

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    Devan Leos

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  • How ChatGPT Will Dramatically Change the Influencer Space | Entrepreneur

    How ChatGPT Will Dramatically Change the Influencer Space | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The influencer space has become one of the fastest-growing industries in recent years, with influencers using their platforms to promote products, services, and ideas to their followers. However, the industry has also faced criticism for issues like fake followers, lack of transparency and influencer burnout.

    With the rise of artificial intelligence, ChatGPT is poised to change the influencer space in the next 12 months and beyond.

    Related: Why Consumers Care About Influencers, and Why You Should Too

    First, what is ChatGPT?

    ChatGPT is a powerful artificial intelligence software that is capable of understanding and generating natural language. It has been trained on vast amounts of data and can perform tasks such as language translation, text summarization and sentiment analysis.

    To give you an idea of how powerful it is, I asked ChatGPT to answer the following two questions, and, as you can see, the results are impressive.

    The first question I typed was, “How do I explain ChatGPT to a 10-year-old?”

    Here’s what it responded with: “ChatGPT is like a smart robot that knows how to read and write just like you do. But instead of just knowing a few things, it knows almost everything that people have ever written down! It can help people do things like write stories, translate languages, and answer questions.”

    The second question I typed was, “How do I explain ChatGPT to a 15-year-old?”

    Here’s what it responded with: “ChatGPT is an artificial intelligence software developed by OpenAI that can understand and generate natural language. It has been trained on vast amounts of data and can perform tasks such as language translation, text summarization, and sentiment analysis. Think of it as a really smart language robot that can help you with language-related tasks and understand the nuances of human communication. It’s a powerful tool that is changing the way we interact with language and information.”

    Both responses were spot-on, age-appropriate descriptions of what ChatGPT can do.

    But how will ChatGPT impact the influencer space, and what changes can we expect to see in the next 12 months?

    Related: ChatGPT: What Is It and How Does It Work?

    How ChatGPT can dramatically change the influencer space

    1. Better audience targeting: A big challenge for influencers is identifying the right audience for their content. With the help of ChatGPT, influencers will be able to analyze their followers’ preferences, interests and behavior patterns more accurately. This will enable them to create more targeted and personalized content that resonates with the right people and drives engagement.

    2. Identify authentic (and fake) engagement: Fake followers and bought engagement have been significant issues in the influencer space, and it seems to get worse each year. However, with ChatGPT’s advanced algorithms, brands and followers can identify which influencers have genuine engagement and followers. ChatGPT will be able to analyze the language used in comments, likes, and shares to determine the authenticity of the engagement, making it easier for brands to choose the right influencer for their campaigns.

    3. Improved transparency: Transparency is essential in the influencer space, and ChatGPT can help with that. By using natural language processing, ChatGPT can analyze influencers’ content and identify any sponsored or paid posts. This will make it easier for influencers to disclose their sponsored content, providing transparency to their followers and building trust with their audience. It will also make it easier for brands to choose which influencers they want to work with.

    4. Personalized content creation: Creating personalized content can be time-consuming and challenging for influencers. With ChatGPT, influencers will be able to use AI-generated content that is customized to their specific brand or niche. ChatGPT can analyze an influencer’s previous content and generate text that is consistent with their brand voice, making it easier to create content that resonates with their audience.

    5. Improved efficiency: Influencers spend a lot of time creating content, managing their social media accounts and engaging with their audience. ChatGPT can help influencers streamline their workflow by automating some of these tasks. For example, ChatGPT can draft text for social media captions or blog posts, saving influencers time and increasing their productivity. While the text should still be edited and reviewed, this can save influencers time and money when it comes to content creation.

    The bottom line: ChatGPT is set to revolutionize the influencer space in the next 12 months and beyond.

    More and more people will use ChatGPT in their businesses, including influencers.

    With its advanced algorithms and natural language processing capabilities, ChatGPT will enable influencers to create more targeted, personalized, and authentic content, improving engagement and building trust with their audience. At the same time, and perhaps even more exciting, it will make it easier for brands and marketers to identify genuine engagement and transparency in the influencer space, leading to a more trustworthy and effective industry.

    Related: The Future of Influencer Marketing Post Covid-19

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    Elizabeth Rider

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  • Not sure how to chat with ChatGPT? Here’s where you can buy a “prompt.”

    Not sure how to chat with ChatGPT? Here’s where you can buy a “prompt.”

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    Advanced artificial intelligence is increasingly infiltrating our daily lives, including the working world, commerce and school. For those of us who are unsure how best to communicate with the new generation of AI-powered apps, you can purchase queries or inputs that effectively bridge the gap between humans and bots.

    Online marketplace PromptBase lets users of so-called generative text and image tools, such as ChatGPT and DALL-E, buy and sell “prompts” that are are aimed at getting AI to perform a highly specific task, such as improving one’s writing by correcting grammatical errors or writing catchy song lyrics. 

    For example, a ChatGPT user looking for help touching up a piece of text might tell it go “make my writing better.” But that instruction isn’t specific or nuanced enough to get the AI to do its best work. 

    So for $2.99, anyone can purchase a “Writing Assistant” prompt that promises to help buyers instantly improve their writing by making it more concise and using “well-crafted, grammatically sound sentences,” according to PromptBase.

    “Whether you’re a student, professional, non-native speaker or just someone who wants to improve their writing – this prompt is perfect for you!” the prompt description reads. 

    The prompt itself is lengthy and contains a list of 16 separate instructions, including “Check the text for any spelling errors and correct them” and “Assess the word choice and find better or more compelling/suitable alternatives to overused, cliche or weak word choices.” It also asks the AI to make sure “the text does not waffle or ramble pointlessly” and that it be “very pleasing to read.”

    “Act like a marketing professional”

    More precise or better phrased prompts can help people use AI to get the results they want, according to experts. Want to learn how to market or sell a product? There are prompts that teach AI how to act like a marketing professional. 

    For $4.99, you can purchase detailed instructions to feed ChatGPT. They read in part: “You must provide me with the following information for this action plan: Who is my ideal customer, what are their needs and wants and where do they spend their time online or offline.”


    New version of ChatGPT is more accurate and can analyze images

    04:57

    “Create a compelling message that sets my product apart from the competition and appeals to my target audience,” the guidance continues. 

    AI tools deliver more effective responses if you tell them to “act like a marketing professional who knows today’s best sales strategies,” before describing the product you wish to sell, according to the prompt. 

    Family insult generator

    Other prompts for sale include instructions to get AI to serve as a job adviser, career counselor, thesis writer and more. PromptBase even sells humorous inputs that tell AI to come up with insults for family members, write jokes and standup comedy scripts, interpret dreams, and more. 

    Some companies are shelling out six figures to so-called prompt engineers to teach and train AI to perform tasks that can make them more profitable. This includes generating libraries of company-specific prompts. The role doesn’t require a background in coding, either. 

    One listing seeks a candidate with a “a creative hacker spirit,” while another describes the role as an “art” that’s “a hybrid between programming, instructing and teaching.” 

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  • Rein in the AI Revolution Through the Power of Legal Liability | Entrepreneur

    Rein in the AI Revolution Through the Power of Legal Liability | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In an era where technological advancements are accelerating at breakneck speed, it is crucial to ensure that artificial intelligence (AI) development remains in check. As AI-powered chatbots like ChatGPT become increasingly integrated into our daily lives, it is high time we address potential legal and ethical implications.

    And some have done so. A recent letter signed by Elon Musk, who co-founded OpenAI, Steve Wozniak, the co-founder of Apple, and over 1,000 other AI experts and funders calls for a six-month pause in training new models. In turn, Time published an article by Eliezer Yudkowsky, the founder of the field of AI alignment, calling for a much more hard-line solution of a permanent global ban and international sanctions on any country pursuing AI research.

    However, the problem with these proposals is that they require the coordination of numerous stakeholders from a wide variety of companies and government figures. Let me share a more modest proposal that’s much more in line with our existing methods of reining in potentially threatening developments: legal liability.

    By leveraging legal liability, we can effectively slow AI development and make certain that these innovations align with our values and ethics. We can ensure that AI companies themselves promote safety and innovate in ways that minimize the threat they pose to society. We can ensure that AI tools are developed and used ethically and effectively, as I discuss in depth in my new book, ChatGPT for Thought Leaders and Content Creators: Unlocking the Potential of Generative AI for Innovative and Effective Content Creation.

    Related: AI Could Replace Up to 300 Million Workers Around the World. But the Most At-Risk Professions Aren’t What You’d Expect.

    Legal liability: A vital tool for regulating AI development

    Section 230 of the Communications Decency Act has long shielded internet platforms from liability for content created by users. However, as AI technology becomes more sophisticated, the line between content creators and content hosts blurs, raising questions about whether AI-powered platforms like ChatGPT should be held liable for the content they produce.

    The introduction of legal liability for AI developers will compel companies to prioritize ethical considerations, ensuring that their AI products operate within the bounds of social norms and legal regulations. They will be forced to internalize what economists call negative externalities, meaning negative side effects of products or business activities that affect other parties. A negative externality might be loud music from a nightclub bothering neighbors. The threat of legal liability for negative externalities will effectively slow down AI development, providing ample time for reflection and the establishment of robust governance frameworks.

    To curb the rapid, unchecked development of AI, it is essential to hold developers and companies accountable for the consequences of their creations. Legal liability encourages transparency and responsibility, pushing developers to prioritize the refinement of AI algorithms, reducing the risks of harmful outputs, and ensuring compliance with regulatory standards.

    For example, an AI chatbot that perpetuates hate speech or misinformation could lead to significant social harm. A more advanced AI given the task of improving the stock of a company might – if not bound by ethical concerns – sabotage its competitors. By imposing legal liability on developers and companies, we create a potent incentive for them to invest in refining the technology to avoid such outcomes.

    Legal liability, moreover, is much more doable than a six-month pause, not to speak of a permanent pause. It’s aligned with how we do things in America: instead of having the government regular business, we instead permit innovation but punish the negative consequences of harmful business activity.

    The benefits of slowing down AI development

    Ensuring ethical AI: By slowing down AI development, we can take a deliberate approach to the integration of ethical principles in the design and deployment of AI systems. This will reduce the risk of bias, discrimination, and other ethical pitfalls that could have severe societal implications.

    Avoiding technological unemployment: The rapid development of AI has the potential to disrupt labor markets, leading to widespread unemployment. By slowing down the pace of AI advancement, we provide time for labor markets to adapt and mitigate the risk of technological unemployment.

    Strengthening regulations: Regulating AI is a complex task that requires a comprehensive understanding of the technology and its implications. Slowing down AI development allows for the establishment of robust regulatory frameworks that address the challenges posed by AI effectively.

    Fostering public trust: Introducing legal liability in AI development can help build public trust in these technologies. By demonstrating a commitment to transparency, accountability, and ethical considerations, companies can foster a positive relationship with the public, paving the way for a responsible and sustainable AI-driven future.

    Related: The Rise of AI: Why Legal Professionals Must Adapt or Risk Being Left Behind

    Concrete steps to implement legal liability in AI development

    Clarify Section 230: Section 230 does not appear to cover AI-generated content. The law outlines the term “information content provider” as referring to “any person or entity that is responsible, in whole or in part, for the creation or development of information provided through the internet or any other interactive computer service.” The definition of “development” of content “in part” remains somewhat ambiguous, but judicial rulings have determined that a platform cannot rely on Section 230 for protection if it supplies “pre-populated answers” so that it is “much more than a passive transmitter of information provided by others.” Thus, it’s highly likely that legal cases would find that AI-generated content would not be covered by Section 230: it would be helpful for those who want a slowdown of AI development to launch legal cases that would enable courts to clarify this matter. By clarifying that AI-generated content is not exempt from liability, we create a strong incentive for developers to exercise caution and ensure their creations meet ethical and legal standards.

    Establish AI governance bodies: In the meantime, governments and private entities should collaborate to establish AI governance bodies that develop guidelines, regulations and best practices for AI developers. These bodies can help monitor AI development and ensure compliance with established standards. Doing so would help manage legal liability and facilitate innovation within ethical bounds.

    Encourage collaboration: Fostering collaboration between AI developers, regulators and ethicists is vital for the creation of comprehensive regulatory frameworks. By working together, stakeholders can develop guidelines that strike a balance between innovation and responsible AI development.

    Educate the public: Public awareness and understanding of AI technology are essential for effective regulation. By educating the public on the benefits and risks of AI, we can foster informed debates and discussions that drive the development of balanced and effective regulatory frameworks.

    Develop liability insurance for AI developers: Insurance companies should offer liability insurance for AI developers, incentivizing them to adopt best practices and adhere to established guidelines. This approach will help reduce the financial risks associated with potential legal liabilities and promote responsible AI development.

    Related: Elon Musk Questions Microsoft’s Decision to Layoff AI Ethics Team

    Conclusion

    The increasing prominence of AI technologies like ChatGPT highlights the urgent need to address the ethical and legal implications of AI development. By harnessing legal liability as a tool to slow down AI development, we can create an environment that fosters responsible innovation, prioritizes ethical considerations and minimizes the risks associated with these emerging technologies. It is essential that developers, companies, regulators and the public come together to chart a responsible course for AI development that safeguards humanity’s best interests and promotes a sustainable, equitable future.

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    Gleb Tsipursky

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  • Could ChatGPT Pose a Threat to Google’s Dominance in Search? | Entrepreneur

    Could ChatGPT Pose a Threat to Google’s Dominance in Search? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Over the decades, Google has made a space in billions of people’s lives worldwide as the go-to search engine to answer their queries. From using it to learn “how to make a pecan pie” to diagnosing illnesses by inputting symptoms, Google, with its infamous and complicated ranking algorithm, is all-knowing.

    But with innovation in artificial intelligence (AI) and the launch of OpenAI’s language generation model ChatGPT, things have changed. The world has been thrown into chaos, and Google’s monopoly among search engines may finally be wavering.

    Introduction to ChatGPT and Google’s search engine

    The Google Search Engine is now three decades old. The speed, simplicity and quality of results make Google the most-used search engine on the internet. It uses a search algorithm known as PageRank, which combines technical factors, such as the relevance and popularity of web pages, to rank the results returned for a given query.

    The search algorithm considers many factors when determining a web page’s relevance. This includes the text, the links, and the relevance of the words in the query.

    Related: Chat GPT Urgent Warning: Is Your Information, Job or Business Safe?

    The algorithm intends to help users find the most useful and informative web pages for their queries. The trustworthiness and relevance of these results, however, are questionable.

    ChatGPT, on the other hand, is a natural language generation model by OpenAI. It can be used for various natural language processing tasks. From generating text, answering questions, generating responses to prompts, language translation, and even text summarization, ChatGPT is multifaceted.

    A comparison of ChatGPT and Google’s search engine capabilities

    Search is a complex task. Google search involves not just understanding natural language queries — but also ranking and organizing the billions of web pages and documents indexed on Google. This requires sophisticated algorithms and a deep understanding of the structure of the web, which Google has done through years of research and development.

    Let’s go over some of the wide range of tasks that the Google search engine is capable of:

    1. Web Search: The primary function of Google Search is to help users find information on the web. Users can type in keywords or phrases, and the search engine will return a list of relevant web pages and documents.
    2. Image Search: This feature allows users to search for images on the internet by keywords.
    3. News Search: Google Search includes a feature that allows users to find news articles about a specific topic.
    4. Video Search: It also allows users to search for videos on the internet by keywords.
    5. Maps and Local Search: This feature enables users to search for businesses, places, and other points of interest and view them on a map.
    6. Advanced Search: Google Search includes advanced search operators such as ‘site:,’ ‘filetype:,’ ‘intext:’ and many more to help users refine their search results and find the information they need.

    ChatGPT, on the other hand, is not explicitly designed for use in search. But even in its primary stage, it has shown tremendous potential in assisting with search. While it can generate text similar to human writing, it is not currently as sophisticated as Google’s search algorithm, which has been developed and refined over many years.

    How ChatGPT can improve the search experience

    It’s currently missing many of the components that make Google’s search so powerful, such as a vast array of data, years of research and development, and a wide range of integrated products and services.

    Related: What Is ChatGPT? Google, Siri and Even ChatGPT Are Confused About Its Existence

    It is worth mentioning that ChatGPT, when used in conjunction with a search engine like Google, can assist in providing more sophisticated results as well as a more interpretable understanding of queried information.

    Let’s look at some ways ChatGPT can be of aid when it comes to search.

    1. Query Understanding: ChatGPT can understand the intent of a user’s query by analyzing the query and generating a summary of what the user is looking for.
    2. Query Expansion: It can also expand a user’s query by generating similar or related queries.
    3. Language Translation: Can be fine-tuned on a specific language task, allowing it to generate text in a different language than the one it was trained on, providing a more accurate and human-like translation.
    4. Answer Generation: It can generate answers to natural language questions.
    5. Text Summarization: ChatGPT can generate summaries of lengthy articles or documents, making it easier for users to find the information they are looking for.
    6. Text Completion: It can also complete a text based on a given prompt or context.
    7. Rich Snippet: ChatGPT can generate rich snippets, giving a better visual representation of the result.
    8. Responding to Voice Queries: ChatGPT can be integrated with voice-enabled devices, allowing it to respond to natural language voice queries and generate spoken responses.

    These are just a few examples of how ChatGPT can enhance search. The model can be fine-tuned for specific use cases, and its capabilities can extend through integration with other technologies.

    Potential uses of ChatGPT in various industries and sectors

    ChatGPT and other language models have great potential in many other fields, such as customer support, content creation, summarization, and search. Because of its efficiency, scalability, cost-effectiveness, coherence, and fluency, ChatGPT use cases expand to every major industry.

    1. Education: ChatGPT can be fine-tune on educational data and knowledge to generate text for exam questions, summaries, and explanations.
    2. Healthcare: ChatGPT has the ability to use medical data and knowledge to develop medical reports and summaries or answer patients’ questions.
    3. Legal: Inputting legal data and knowledge in ChatGPT allows it to assist with legal documents, summaries, and contract reviews.
    4. E-commerce: Can effectively generate product descriptions and customer reviews. It can also power chatbots to help customers find the products they are looking for and make purchase decisions.
    5. Customer Service: ChatGPT can facilitate chatbot or virtual assistants that can answer customer questions, providing quick and accurate responses 24/7.

    Potential threats Google may face with the development of AI models

    Language generation is a rapidly evolving field, and ChatGPT comes with certain unique abilities. These may cause problems for Google. Let’s find out how this works.

    • Automation of content creation: One of the key benefits of ChatGPT is its ability to generate human-like text. This could lead to the automation of certain content creation tasks. News articles, product descriptions, and customer reviews — can all be AI-generated, making it difficult for Google to discern between them. The lack of being able to actually tell the difference between real and AI throws the Google ranking algorithm into chaos.
    • Personalization: ChatGPT can be fine-tuned on specific tasks and can generate customizable text for a particular context. While Google search is more general and not tailored to specific use cases.
    • Competition in the advertising industry: Google generates a significant portion of its revenue through advertising. ChatGPT, however, can generate ad copy, potentially leading to increased competition in the advertising industry.
    • Quality of results: Google’s search results rank by relevance. However, ChatGPT can provide results that humans prefer as they are in a conversational tone. This makes ChatGPT more efficient for Google’s search results.
    • Reducing the need for Google search: ChatGPT can be fine-tuned on specific tasks and generate human-like text. This reduces the need for users to rely on Google Search for certain types of information.

    The current state and future potential of ChatGPT and Google’s search engine

    Google has created its own transformation-based language model, LaMDA. However, Google has been very cautious about making it available to the masses. OpenAI, on the other hand, has readily made ChatGPT available as a research preview, with the program gaining 1 million users in just five days.

    ChatGPT has done a brilliant job of highlighting the capabilities of current AI. Head of Google’s AI, Jeff Dean, said the company has much more “reputational risk” in providing wrong information and thus is moving “more conservatively than a small startup.”

    They went on to say that they had similar capabilities but much more to lose because people have to trust the answers they get from Google, which is not always the case with ChatGPT, as OpenAI has explicitly stated that ChatGPT “sometimes writes plausible-sounding but incorrect or nonsensical answers.”

    It is also important to note that ChatGPT, like any other machine learning model, is not a silver bullet. This means that its performance depends on the data it’s trained on and the specific task it’s used for.

    A search engine like Google needs to understand the intent of a user’s query and then provide relevant results. However, ChatGPT can generate text similar to human writing but is not fully able to carry out the former.

    Additionally, GPT-3 and its variants are only open for some to use, as it requires API access which is not available for free. Thus there are limitations to its ability. Only large enterprises can afford it right now. Which also limits its potential to pose a real threat to Google in search.

    Conclusion: Is ChatGPT a viable threat to Google’s dominance in search?

    Google is now live for more than 30 years, which has advanced its algorithms and capabilities. Additionally, Google has a vast array of data at its disposal. This allows it to continuously improve its search algorithms and provide more accurate and relevant results.

    Google also has a wide range of other products and services. Google Maps, Images, and YouTube play a vital role in the search experience. This integration of Google products provides a comprehensive search experience to its users.

    ChatGPT is not currently a direct threat to Google’s dominance, but it can be a potential tool to assist the future search experience. Research is done in this area, but there is much more to search for. It’s not an easy task, but it’s a possible one.

    With further innovations, ChatGPT could be major competition to the decades of monopoly Google has been enjoying over search engines. The release and potential success or failure of LaMDA also play a crucial role in determining whether Google will be able to continue asserting this dominance as ChatGPT and other natural-language generation models are wreaking havoc in the digital sphere.

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  • Here’s how many U.S. workers ChatGPT says it could replace

    Here’s how many U.S. workers ChatGPT says it could replace

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    Artificial intelligence could create more jobs than it displaces

    06:51

    ChatGPT appears to be smart enough to recognize that artificial intelligence poses a threat to workers’ livelihoods. 

    Global outplacement and executive coaching firm Challenger, Gray & Christmas recently asked the “generative AI” tool, developed by research firm OpenAI, in plain English how many workers it expects to replace. The answer: 4.8 million American jobs.

    That will do little to allay concerns among employees and policymakers about the potential for chatbots and large language models (LLMs) like ChatGPT and Dall-E to displace workers. That is no idle fear: Goldman Sachs estimated in a recent report that 18% of jobs globally could eventually be eliminated by AI technology

    Currently, ChatGPT is most widely used to support workers in a range of industries, helping them complete tasks that still require human judgment. 


    “Godfather of artificial intelligence” talks impact and potential of new AI

    08:17

    “Right now, artificial intelligence should be viewed as a tool to support workers and not as a replacement for their roles. Certainly, predictive language models can be used to automate tasks, giving workers more time to focus on those involving higher thinking,” senior vice president Andrew Challenger said in a statement. 

    The outplacement firm also asked the LLM another straightforward question: “What jobs can ChatGPT replace?” It answered that its capabilities make it best suited to take over roles that are centered on language and that are repetitive and predictable. ChatGPT predicted that LLMs could one day replace workers in the following roles:

    • Customer service representatives
    • Technical writers
    • Translators and interpreters
    • Copywriters
    • Data entry clerks

    Fields that ChatGPT sees itself as most capable of entering include:

    • Data science
    • Machine learning
    • Computer science
    • Mathematics and statistics
    • Robotics and automation
    • Business

    To be sure, as with past cycles of innovation, tools like ChatGPT could potentially create more jobs than it eliminates. The technology has already created demand for people in at least one new area — prompt engineering. A range of companies in AI, health care and the legal field are hiring so-called prompt engineers to train LLMs to deliver more useful, tailored responses to their inputs. 

    One job listing for a prompt engineer describes the role as an “art” that’s “a hybrid between programming, instructing and teaching. These kinds of roles tend to pay hundreds of thousands of dollars, and don’t require any coding experience. 


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  • ChatGPT Is Changing At Least 1 Industry. Yours Could Be Next. | Entrepreneur

    ChatGPT Is Changing At Least 1 Industry. Yours Could Be Next. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    What if you could chat with your favorite luxury brand and get personalized recommendations, discounts, and insights? Sounds too good to be true, right? Well, not anymore. Thanks to ChatGPT and other AI chatbots, the luxury retail industry is undergoing a radical transformation that is creating new opportunities for brands and consumers alike.

    ChatGPT is a state-of-the-art AI chatbot that can generate natural and engaging conversations with human users. It was developed by OpenAI, a research organization dedicated to creating artificial intelligence that can benefit humanity. ChatGPT can understand the context, tone and intent of the user’s messages and respond accordingly. It can also adapt to different domains, personalities and styles, making it a versatile and powerful tool for various applications.

    ChatGPT and other AI chatbots are transforming the luxury retail industry and creating new opportunities for brands and consumers, but several benefits and challenges lie in wait.

    Related: What Does ChatGPT Mean for the Future of Business?

    Benefits of ChatGPT

    ChatGPT can help luxury brands enhance customer service, engagement, loyalty and sales. Here are some of the ways it can benefit them:

    • Provide 24/7 customer support and answer common queries, such as product information, availability, delivery or returns. This can reduce the workload of human agents and improve customer satisfaction and retention.
    • Offer personalized recommendations and suggestions based on the user’s preferences, behavior and feedback. This can increase customer engagement and conversion rates, as well as upsell and cross-sell opportunities.
    • Create a unique and memorable brand voice and personality that can resonate with the user and reflect the brand’s values and identity. This can enhance the brand’s image and reputation and foster customer loyalty and advocacy.
    • Collect and analyze customer data and feedback and provide valuable insights and trends for the brand. This can help the brand improve its products, services and marketing strategies and optimize its performance and profitability.

    Chatbots are being well embraced by the market, and rightly so. According to a report by Juniper Research, AI chatbots are expected to save businesses $8 billion per year by 2022 and generate $112 billion in retail sales by 2023. Moreover, a survey by Capgemini found that 74% of consumers who have used AI chatbots are satisfied with their experience, and 48% of consumers are willing to spend more when their queries are resolved by chatbots.

    Related: Here’s How Your Business Can Use 3 Popular AI Content Creation Tools

    Challenges of ChatGPT

    Although ChatGPT offers numerous benefits for luxury brands, there are also some potential challenges to consider. Privacy and security are among the most significant concerns, as ChatGPT can collect and store sensitive customer data, such as personal information, preferences or feedback. This could expose the brand and customer to data breaches, hacking or misuse by third parties, putting both parties at risk.

    In addition to privacy and security concerns, ChatGPT may raise ethical and social issues for luxury brands. It can potentially deceive or manipulate users into believing it is a human with genuine emotions and opinions, eroding the trust and authenticity of the brand and customer relationship. This can create ethical dilemmas and conflicts of interest that could damage the brand’s reputation in the long run.

    Furthermore, ChatGPT may also compromise the quality and consistency of the brand and customer experience. It can generate inappropriate, inaccurate or offensive responses, or it may not be able to handle complex or specific queries, frustrating or alienating customers. This could damage the brand’s reputation and credibility, making it challenging to regain customer trust and loyalty.

    Dealing with the new challenges

    To address these challenges, luxury brands can implement various solutions and best practices when using ChatGPT. First and foremost, regular testing, monitoring and updating of the chatbot are essential to ensure accuracy, reliability and relevance. Any bugs or errors must be identified and addressed promptly to maintain the chatbot’s performance and effectiveness.

    Another critical consideration is data protection and security. Luxury brands must implement strict measures to safeguard customer data and privacy and ensure compliance with relevant laws and regulations. This may involve encrypting customer information, limiting access to authorized personnel and regularly auditing the system to identify vulnerabilities.

    Being transparent with customers about using an AI chatbot is also essential. Brands should disclose that they are interacting with a chatbot and provide an option to switch to a human agent if needed or requested. This will help build trust and maintain customer satisfaction.

    Finally, luxury brands must establish clear guidelines and policies for using ChatGPT. This will ensure that the chatbot’s responses are aligned with the brand’s values and goals and that customers receive consistent and high-quality interactions.

    Related: ChatGPT Just Got a Game-Changing Update — Here’s What to Know

    How ChatGPT is in action for luxury brands

    ChatGPT has become an increasingly popular tool for luxury brands to engage with customers in a more personalized and efficient manner. There are some successful and innovative cases of luxury brands utilizing this technology, demonstrating the value of ChatGPT in enhancing customer experience and driving business growth.

    Elevate, a luxury fashion brand created with ChatGPT, and Midjourney, a platform that connects designers and AI, are two names that have emerged in this space. Elevate is a fictional brand showcasing how ChatGPT can help with brand creation, from the design brief to the visual elements to the marketing strategy. Its chatbot can interact with customers and provide them with information, recommendations and feedback on the brand’s products and values.

    China’s retailers are eyeing the potential of ChatGPT and other AI chatbots to improve their customer conversion rate and engagement. China’s tech giants, such as Alibaba, Tencent and Baidu, are racing to introduce similar services to ChatGPT, which is taking the internet by storm.

    ChatGPT and other AI chatbots are transforming the luxury retail industry and creating new opportunities for brands and consumers. ChatGPT can help luxury brands enhance their customer service, engagement, loyalty and sales, as well as create a unique and memorable brand voice and personality. However, it remains to be seen how brands manage to accumulate customer attention and preserve their loyalty at a time when the AI-geared stage is set for all.

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    Portia Antonia Alexis

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  • ¿Qué carrera estudiar en la era de la inteligencia artificial? Estas son las recomendaciones que nos dio ChatGPT | Entrepreneur

    ¿Qué carrera estudiar en la era de la inteligencia artificial? Estas son las recomendaciones que nos dio ChatGPT | Entrepreneur

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    Vivimos en un mundo en constante evolución en el que las reglas que imperaban ayer se habrán transformado para el día de mañana. La llegada de las nuevas herramientas impulsadas por la inteligencia artificial (IA) disrumpe ya nuestros lugares de trabajo y el pronóstico es claro: profesiones y actividades que hoy desarrollamos seres humanos pronto serán realizadas por la nueva tecnología.

    Inevitable sería negarse al cambio y absurdo creer que no nos afectará. Herramientas como ChatGPT, DALL-E 2 y MidJourney llegaron para quedarse y seguramente veremos aparecer otras cuyos procesos serán cada vez más exactos.

    Si estás terminando la preparatoria o pensando cursar una carrera o un posgrado, la pregunta obligada es, ¿qué estudio? Aunque esa pregunta la deberías de responder usando la cabeza, el corazón y tu intuición (recuerda que es fundamental elegir algo que te guste), le preguntamos a ChatGPT que no ayudara en el proceso de elegir una carrera.

    ¿Qué le preguntamos a ChatGPT?

    Esta es la pregunta que le hicimos a ChatGPT:

    Soy un estudiante en el último año de la preparatoria. Estoy preocupado por elegir una carrera universitaria que siga siendo útil y relevante en la era de la inteligencia artificial. ¿Me puedes dar recomendaciones de qué carreras debería de considerar? También dime qué competencias debo de desarrollar para poder trabajar con éxito en este nuevo y complejo entorno. Sé crítico y analítico.

    He aquí la respuesta que nos dio la herramienta:

    En la actualidad, la inteligencia artificial está transformando rápidamente muchos campos laborales. Es importante elegir una carrera que te permita estar preparado para la era de la IA. A continuación, te proporciono una lista de carreras universitarias que podrías considerar:

    1. Ingeniería de sistemas: Como ya mencioné en mi respuesta anterior, la IA está transformando la forma en que se construyen y diseñan los sistemas. Los ingenieros de sistemas con experiencia en IA son altamente valorados en el mercado laboral.
    2. Ciencias de datos: El análisis de datos y la minería de datos son áreas en auge, ya que las empresas buscan aprovechar el valor de los datos para mejorar sus procesos de negocio y aumentar su rentabilidad.
    3. Ciencias de la computación: La IA es una rama de las ciencias de la computación, por lo que una carrera en este campo puede prepararte bien para trabajar en el campo de la IA. También puedes considerar la especialización en IA dentro de la carrera de ciencias de la computación.
    4. Matemáticas: La IA requiere de un sólido conocimiento en matemáticas, especialmente en estadísticas y cálculo. Una carrera en matemáticas puede proporcionarte una base sólida para trabajar en el campo de la IA.
    5. Psicología: La IA también está siendo utilizada para mejorar el bienestar emocional de las personas y comprender mejor el comportamiento humano. Los profesionales de la psicología con experiencia en IA son altamente valorados.
    6. Administración de empresas: Las empresas están invirtiendo cada vez más en IA para mejorar sus procesos de negocio y aumentar su rentabilidad. Una carrera en administración de empresas con enfoque en IA puede ser muy útil en este entorno.
    7. Diseño de productos: La IA se está utilizando cada vez más en el diseño de productos para mejorar su usabilidad y satisfacción del usuario. Los diseñadores con experiencia en IA son muy valorados.

    En cuanto a las competencias que debes desarrollar para trabajar con éxito en el entorno de la IA, te recomiendo que consideres las siguientes:

    • Pensamiento lógico: La IA se basa en algoritmos y procesos lógicos, por lo que es importante que desarrolles tus habilidades en pensamiento lógico.
    • Programación: El conocimiento en programación es esencial para trabajar en el campo de la IA.
    • Análisis de datos: La IA se basa en el análisis de datos, por lo que es importante que desarrolles habilidades en estadísticas y análisis de datos.
    • Pensamiento crítico: La IA requiere un enfoque crítico y analítico para resolver problemas complejos.
    • Creatividad: La IA está transformando muchos campos, por lo que es importante que desarrolles tu creatividad para poder encontrar soluciones innovadoras.
    • Comunicación: La IA es un campo interdisciplinario, por lo que es importante que puedas comunicarte efectivamente con profesionales de diferentes campos.

    Espero que esta información sea útil para ti al elegir una carrera universitaria en la era de la IA.

    Aunque al parecer la herramienta interpretó nuestra pregunta como si lo que quisiéramos es trabajar forzosamente en el campo de la IA, (cosa que no es necesariamente el caso), su respuesta deja ver los campos del conocimiento que están ligados al desarrollo de esta nueva tecnología y que sin duda serán valorados por las empresas que empiecen a incorporarla a sus procesos.

    Recuerda que independientemente de lo que diga ChatGPT, es importante que consideres el gusto y la pasión por la carrera que selecciones como una variable importante a considerar, aunque sin negarte a ver el impacto que la nueva tecnología tiene y tendrá en el campo laboral.

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    Eduardo Scheffler Zawadzki

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  • Want to work in AI? This job pays six figures — English speakers preferred

    Want to work in AI? This job pays six figures — English speakers preferred

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    Artificial intelligence tools such as Chat GPT and Dall-E are sparking fears of the technology automating people out of a job, yet like previous waves of innovation the advent of so-called generative AI is also starting to create new kinds of work. 

    “The good news is that worker displacement from automation has historically been offset by creation of new jobs, and the emergence of new occupations following technological innovations accounts for the vast majority of long-run employment growth,” Goldman Sachs analysts said in a recent report that also forecast a sizable economic boost from AI.

    One role now showing up in job listings: “prompt engineer.” The job’s main function is to help train the emerging crop of AI, also known as large language models (LLMs), to deliver more accurate and useful responses to the natural-language queries that people pose in using such bots. More generally, the goal is to make AI smarter and more capable of accomplishing a wide array of professional tasks.

    Notably, and unlike many higher-level jobs in tech, working as a prompt engineer doesn’t necessarily require an engineering or coding background. One job listing for a prompt engineer describes the role as an “art” that’s “a hybrid between programming, instructing and teaching.” 

    Hot new programming language: English

     Andrej Karpathy, a founding member of ChatGPT maker OpenAI and former senior director of AI at Tesla, recently tweeted that a prompt engineer can also be thought of “as a kind of LLM psychologist.”

    “The hottest new programming language is English,” he tweeted in January after ChatGPT was publicly released, a reference to the fact that LLMs are trained based on prompts written in plain English, rather than specialized computer code. 

    The good news for job seekers? Some companies are willing to pay big bucks for such jobs, also referred to colloquially by some prompt engineers as an “AI whisperer.”

    “We are all amateur prompt engineers, but there is definitely a nuanced understanding to these models,” said Edward Tian, a student at Princeton University who built GPTZero, an app that can detect whether a text was written by a human being or ChatGPT. 

    For example, LLMs are better at spitting out text in a certain style — say, in the voice of an elementary school student or a comedian — if they are shown an example, Tian explained. 

    “You’ll get better results if you say to ChatGPT: ‘Here is an example of elementary school writing and then you make the ask,’” he said. “It significantly improves results.”

    Prompt engineering is also typically less structured than traditional research experiments, which begin with hypotheses. 

    “With prompt engineering, no one really knows what the results are going to be, so we try a bunch of things and hopefully the LLM responds in a positive way,” Tian said. 

    Seeking “creative hacker spirit” 

    A range of companies and industries are recruiting prompt engineers.

    Anthropic, an AI research company and maker of Claude, an AI assistant, is currently seeking a “prompt engineer and librarian,” according to a job posting on the company’s website. The role involves building a library of prompts that get LLMs to accomplish different tasks.

    Requirements for the position at the San Francisco company include familiarity with how LLMs work, excellent communication skills and what Anthropic describes as “a creative hacker spirit,” among other qualifications. Basic programming skills and the ability to write small Python programs are also desirable. The pay: Between $175,000 and $335,000 a year.

    anthropic.png
    Anthropic’s job listing says the field of prompt engineering is less than two years old, making the role challenging to hire for. 

    Anthropic


    British law firm Mishcon de Reya is hiring a “GPT legal prompt engineer.” The role will focus on helping the business “increase our understanding of how generative AI can be used within a law firm, including its application to legal practice tasks and wider law firm business tasks,” the job posting states.

    Klarity, a company that helps automate contract review, is hiring its own AI whisperer, who will earn between $130,000 and $230,000 a year to fine-tune LLM applications within the company. 

    Boston Children’s Hospital in Boston is hiring an AI prompt engineer to work on its digital health platform. The desired candidate will have a strong background in both AI and machine learning (a subset of AI), as well health care research experience. The job entails designing AI prompts for LLMs “as they emerge for health care research studies and clinical practice.”

    “Super important” skill 

    To be sure, any job related to an AI chatbot requires a high level of familiarity and understanding of how LLMs work. 

    “They have to understand how to code, leverage AI models and understand how to talk to them,” Gabor Soter, founder of Generative Nation, a site that educates the public about generative AI, told CBS MoneyWatch. 


    “Godfather of artificial intelligence” talks impact and potential of new AI

    08:17

    That said, Soter expects to see a raft new AI jobs.

    “Some people underestimate what it takes, but these are front engineers getting hired for hefty salaries,” he said. “I think it’s a skill that’s going to be super important for everyone, and I would highly encourage everybody who is not a data scientist to play around with these models.”

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  • What Is Prompt Engineering, the Hot New Tech Job in AI | Entrepreneur

    What Is Prompt Engineering, the Hot New Tech Job in AI | Entrepreneur

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    A new type of job has become more prominent amid the AI boom, according to Bloomberg: a “prompt engineer.”

    And one job listing puts the salary range from $175,000 to $335,000 — with only “basic” coding skills required.

    The “prompt engineer” job requires someone to “speak” with a program such as Google’s Bard or OpenAI’s ChatGPT and try to convince it to respond in certain ways, such as convincing it not to say embarrassing things or reveal trade secrets about how it operates, per The Washington Post.

    This job has become relevant with the rise of text-generating bots that have become available to the wider public.

    The job “is not a science… It’s ‘let’s poke the bear in different ways and see how it roars back,’” said Shane Steinert-Threlkeld, an assistant professor at the University of Washington who studies the language technology behind tools like ChatGPT, told the Post.

    In 2022, ChatGPT burst onto the scene as one of the first widely accessible generative AI text bots. It could write songs and essays; it stirred panic in academia. And it pushed other companies that had been working on the technology (Google, Meta) into action.

    Related: ‘Things Will Go Wrong.’ Google Releases Its Chatbot Bard With Caution.

    It also put photos generated from text prompts into the spotlight, which users can do on programs like Stable Diffusion. Those prompts can go on for a couple of sentences for many images and are highly specific.

    But the text generators are supposed to be able to respond to what the average person might ask, and, ideally, avoid gaffes. Riley Goodside, a prompt engineer at Scale AI, a machine learning company, told the Post that one of the things he does is when GPT-3 makes an error, he talks to the robot and helps it realize it made a mistake by walking it through its own “reasoning” step-by-step.

    The work can also involve forcing such systems into making mistakes, which then allow them to be corrected within the system — i.e., figuring out what makes things like ChatGPT begin to emit nonsense. This is also known in the industry as “hallucinating.”

    Related: We Asked Google’s AI Bard How To Start A Business. Here’s What It Said.

    One job listing involves talking to a robot for long periods called a “Prompt Engineer and Librarian,” from the AI research company Antrhopic. Besides a salary of up to $335,000 and relocation help for moving to the San Francisco area, the role requires only “basic programming skills,” such as writing programs with Python.

    Klarity, an AI document company, and Boston Children’s Hospital also have similar AI roles open — both are looking for people to help them figure out how to use AI in their businesses (and both ask for some engineering experience).

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    Gabrielle Bienasz

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  • ChatGPT not ready for customer engagement in banking | Bank Automation News

    ChatGPT not ready for customer engagement in banking | Bank Automation News

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    When ChatGPT seemingly burst on the scene late last year, everyone from college students to CEOs took notice. For financial institutions, ChatGPT is just one tool in their digital transformation toolkit. It can refine and complement existing digital banking solutions, but when it comes to improving digital customer service and engagement, it still has a long way to go.

    Sasha Caskey, chief technology officer, Kasisto

    To build out digital customer experience tools, it’s better to go with digital assistants or chatbots that are more refined and specifically trained for banking services. But first, let’s take a look at what everyone’s talking about.

    What is ChatGPT?

    ChatGPT is a chatbot trained on a massive amount of data. It models the person it is talking to and can engage in a contextual conversation, much like speaking with another person. In certain situations, it would be difficult to distinguish between ChatGPT and another person.

    The technology is based on large language models (LLMs), specifically GPT-3.5. A large language model is a tool that can predictively compose text based on patterns it has learned from massive amounts of text data, usually drawn from publicly available sources, such as the internet. GPT, or generative pretrained transformer, is a framework for large language models based on the Transformer architecture for deep neural networks.

    These neural networks can track sequence and relationship data — such as words in a sentence — to learn context and, ultimately, meaning. GPT itself has been making headlines since the release of GPT-3 in June 2020.

    Limitations of ChatGPT

    ChatGPT is like nothing most of us have seen before. It seems knowledgeable and creative, it can write code and poetry, and even create games. More importantly, it is more likely to align its output to the user’s specific goals and much less likely to produce inappropriate or toxic output than previous LLMs.

    But for today’s financial institutions, ChatGPT and other similar technologies are still in the early stages of development and, as such, come with a bit of baggage. Here’s why:

    • They’re temporal. ChatGPT was trained at one point in time, which means it lacks any information published since then.
    • They’re expensive to produce and train.
    • As has been reported elsewhere, ChatGPT can lack ethics and can be offensive — not exactly great for customer experience.
    • They can be wrong. Very wrong. LLMs like ChatGPT are known to “hallucinate,” or produce content that is not based on any reality.

    What chatbots should do for digital banking

    Current banking customers are comfortable with using a chatbot. According to a Cornerstone Advisors study: “Among consumers whose bank or credit union has deployed a chatbot, 70% have used it at least once, with about three in 10 having used it three or more times.”

    The study also showed consumers’ satisfaction with their digital assistants’ interactions is strong, with half being “very” satisfied and 43% reported as “somewhat” satisfied.

    Yet for banks looking to build out their digital banking solutions with a chatbot, or its more robust cousin, an intelligent digital assistant (IDA), ChatGPT is just not ready for prime time. It’s a more basic and generic chatbot that’s not exclusively built for customer service.

    It’s better to look for chatbots or IDAs that can address member queries, provide personalized and detailed financial information, help consumers make smarter financial decisions and act as the first encounter with your brand.

    There are a number of chatbots out there. But no matter which solution banks choose, a chatbot or digital assistant can be a forward-facing, bank-savvy digital solution that speaks the unique language of their financial institution.

    Smart, personable chatbots can do that. ChatGPT? Not quite yet.

    Sasha Caskey is the chief technology officer for Kasisto, which makes conversational AI-powered digital assistants for financial institutions.

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  • Elon Musk joins hundreds calling for a six-month pause on AI development in an open letter

    Elon Musk joins hundreds calling for a six-month pause on AI development in an open letter

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    Billionaire Elon Musk, Apple co-founder Steve Wozniak and former presidential candidate Andrew Yang joined hundreds calling for a six-month pause on AI experiments in an open letter — or we could face “profound risks to society and humanity.”

    “Contemporary AI systems are now becoming human-competitive at general tasks,” reads the open letter, posted on the website of Future of Life Institute, a non-profit. “Should we develop nonhuman minds that might eventually outnumber, outsmart, obsolete and replace us?” 

    The futurist collective, backed by Musk, previously stated in a 2015 open letter that they supported development of AI to benefit society, but were wary of the potential dangers.


    New version of ChatGPT is more accurate and can analyze images

    04:57

    The latest open letter, signed by 1,124 people as of Wednesday afternoon, points to OpenAI’s GPT-4 as a warning sign. The current version, the company boasts, is more accurate, human-like, and has the ability to analyze and respond to images. It even passed a simulated bar exam.

    “At some point, it may be important to get independent review before starting to train future systems, and for the most advanced efforts to agree to limit the rate of growth of compute used for creating new models,” a recent post from OpenAI states.

    “We agree. That point is now,” the futurists write. “This does not mean a pause on AI development in general, merely a stepping back.”

    It may seem at odds with the billionaire’s own artificial intelligence efforts.

    “I’m a little worried about the AI stuff,” Musk said from a stage earlier this month — surrounded by Tesla executives, reports Reuters.

    But researchers that have spoken to CBS News said the same — albeit a little more directly. 

    “I think that we should be really terrified of this whole thing,” Timnit Gebru, an AI researcher, told CBS Sunday Morning earlier this year.

    Some are worried that people will use ChatGPT to flood social media with phony articles that sound professional, or bury Congress with “grassroots” letters that sound authentic.

    “We should understand the harms before we proliferate something everywhere, and mitigate those risks before we put something like this out there,” Gebru told Sunday Morning.

    The proposed pause should be looked on as a way to make AI development “more accurate, safe, interpretable, transparent, robust, aligned, trustworthy, and loyal,” while working alongside lawmakers to create AI governance systems. 

    “Society has hit pause on other technologies with potentially catastrophic effects on society. We can do so here,” the letter reads. “Let’s enjoy a long AI summer, not rush unprepared into a fall.”

    Michael Roppolo

    Michael Roppolo is a CBS News reporter. He covers a wide variety of topics, including science and technology, crime and justice, and disability rights.

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  • We Asked Google’s Bard Bot for Advice on Starting A Business | Entrepreneur

    We Asked Google’s Bard Bot for Advice on Starting A Business | Entrepreneur

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    Should you ask a bot for business advice?

    Google soft-launched Bard last week, an AI product that gives text-based answers to queries a la ChatGPT. After gaining access, we wanted to put Bard to the test.

    What is Bard?

    After ChatGPT exploded onto the market in 2022 and became one of the first publicly available tools of its kind, Google’s released its own text-generation AI product called Bard. Both are bots that provide (theoretically) coherent answers to questions. ChatGPT can also pass a high school exam and write poems.

    Related: ChatGPT: What Is It and How Does It Work?

    Google’s technology in the area of large AI language models, which ChatGPT and other similar tools use, had been in the works for some time under internal labels such as ERT, MUM, and LaMDA. In December, in response to an employee query if Google had “missed” the opportunity considering the popularity of ChatGPT, Jeff Dean, AI head, reportedly said that Google was comporting itself “more conservatively than a small startup.”

    Bard. Courtesy company.

    But it quickly became a huge focus for the company, leading to a “code red” within Google and renewed attention for AI. CEO Sundar Pichai mentioned AI three times in his note about layoffs that affected about 12,000 employees.

    The first public showing of Bard, however, did not go smoothly — the AI bot made a factual error in its example question.

    Related: The AI Wars Have Begun: Microsoft Announces ChatGPT Bing Integration After Google Introduces AI Competitor, Bard

    The company seemed to ask for understanding in Bard’s early days: “Things will go wrong. But the user feedback is critical to improving the product and the underlying technology,” Pichai said in a letter to employees around the time of Bard’s launch.

    Related: ‘Things Will Go Wrong.’ Google Releases Its Chatbot Bard With Caution.

    Still, we wanted to put Bard to the test and see what it knows about business. So we asked it four questions about getting a business off the ground. The takeaway? Bard is kind of boring (at least with these topics).

    Bard’s business advice

    How do I start a business?

    Bard gave a generic 10-step answer to this question, including the riveting, “A business plan is a roadmap for your business.” However, the reminders to make sure to provide good customer service (especially considering the reported customer service quality of a few very well-known ventures) and to make sure to get your permits were helpful.

    What makes a great idea for a startup or business?

    Bard advised would-be entrepreneurs to think about an idea that solves a problem, has a target market, and is different from the competition. And, get a group with you. “The business should have a team of people who are passionate about the idea and who have the skills and experience to make it a reality,” Bard said.

    What’s the best way to go about raising venture capital funding?

    “Venture capitalists will ask you tough questions about your company and your business plan,” Bard advises. The bot also counseled patience with a “long and frustrating” process. All valid points, if a bit basic.

    What’s your best business advice?

    Bard went with the combo: be persistent, but always adapt. It feels a bit like a motivational speaker who is — well, a robot.

    And, don’t forget validation. “Celebrating your successes will help you stay motivated and keep working hard,” Bard advised.

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    Gabrielle Bienasz

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  • Listen: ChatGPT and the power of AI tech for banks | Bank Automation News

    Listen: ChatGPT and the power of AI tech for banks | Bank Automation News

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    AI has an opportunity to advance further as generative AI and existing knowledge models in the banking industry come together, Sanat Rao, chief executive and head of software-as-a-service provider Infosys Finacle, tells Bank Automation News in this episode of “The Buzz” podcast. “When I look at the potential implications of ChatGPT and what it can […]

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    Whitney McDonald

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