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  • How Can Companies Use ChatGPT for Content Marketing? | Entrepreneur

    How Can Companies Use ChatGPT for Content Marketing? | Entrepreneur

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    In a rapidly transforming digital world, where engaging content is the lifeblood of modern businesses, mastering the art of content marketing is crucial for sustainable growth and success.

    The power of persuasive content lies in its ability to captivate potential customers and amplify brand presence. Enter the groundbreaking world of artificial intelligence (AI), with OpenAI’s ChatGPT leading the charge as the ultimate game-changer in content creation.

    This comprehensive guide unveils the inner workings of ChatGPT, the revolutionary language model redefining the content marketing landscape.

    What are the fundamentals of ChatGPT?

    At its core, ChatGPT is an advanced language model developed by OpenAI. It capitalizes on the power of artificial intelligence to create and optimize content.

    Two key technologies underpin ChatGPT’s potential:

    1. GPT-3 and its advancements: As a descendant of GPT-3, ChatGPT benefits from this AI model’s breakthroughs in language understanding and generation. GPT-3’s human-like text generation capabilities have laid the groundwork for ChatGPT to enhance content marketing endeavors with remarkable accuracy and subtlety.
    2. Natural Language Processing and Machine Learning: ChatGPT relies on Natural Language Processing (NLP) and Machine Learning (ML) techniques to comprehend, interpret and generate text. These cutting-edge technologies enable ChatGPT to engage in highly interactive and context-aware content creation, making it an invaluable asset in marketing.

    How does ChatGPT work?

    To grasp how ChatGPT functions, one must delve into the architectural framework and algorithms that drive its content generation abilities:

    • Transformer architecture and algorithms: ChatGPT’s foundation is the Transformer architecture, which employs self-attention mechanisms to process and generate text. This innovative approach allows the model to learn patterns, relationships and context within textual data, empowering it to create high-quality content tailored to specific goals and target audiences.
    • Generating high-quality content: By combining Transformer architecture with advanced algorithms, ChatGPT produces content that is engaging, relevant and finely tuned to a brand’s voice and messaging.

    To further improve this piece of writing, the writer could:

    1. Provide concrete examples or case studies of how ChatGPT has been successfully used in content marketing, showcasing its real-world applications and benefits.
    2. Explore potential limitations, drawbacks or ethical concerns related to using AI-powered content generation tools like ChatGPT to present a well-rounded and balanced perspective.
    3. Address any unanswered questions or potential gaps in the writing, such as how ChatGPT compares to other AI language models or content generation tools and what sets it apart.

    Related: ChatGPT: What Is It and How Does It Work?

    How can ChatGPT be used as a tool for content marketing?

    ChatGPT’s SEO and content optimization capabilities make it an indispensable tool for businesses seeking to enhance their content marketing strategy.

    Its ability to align with search engines like Google and Bing ensures increased visibility and ranking, driving organic traffic and solidifying a brand’s online presence.

    Furthermore, ChatGPT streamlines content creation and automates various optimization aspects, enabling businesses to generate high-quality content at scale while minimizing time and effort.

    Enhancing social media presence

    In today’s interconnected world, social media is a critical channel for brands to engage with their audience.

    ChatGPT’s prowess in generating captivating content for social media platforms like Facebook, Twitter and LinkedIn allows businesses to maintain a consistent and engaging online presence that resonates with their target audience.

    Additionally, its ability to craft tailored content for specific platforms ensures an optimized social media presence and increased engagement across diverse channels.

    Some of the ways ChatGPT can enhance social media presence include:

    1. Creating platform-specific content: ChatGPT understands the unique characteristics of various social media platforms, enabling it to generate content ideally suited to each channel’s requirements and audience preferences.
    2. Generating shareable content: ChatGPT can produce engaging, informative and entertaining content that users are likelier to share, expanding a brand’s reach and visibility.
    3. Scheduling and automation: ChatGPT can be integrated with social media management tools to automate content generation and scheduling, ensuring a consistent and timely flow of posts.
    4. Analyzing audience engagement: ChatGPT can adapt its content generation strategies by monitoring and evaluating user interactions to produce content that resonates even more effectively with a brand’s target audience.

    Benefiting email marketing

    Email marketing remains a cornerstone of many marketing strategies. ChatGPT offers unique advantages by generating personalized and targeted email campaigns catering to the recipient’s interests and preferences.

    Additionally, its AI-generated subject lines and copywriting capabilities help capture recipients’ attention, leading to higher open rates and enhanced engagement.

    Here are some ways ChatGPT can elevate email marketing efforts:

    1. Personalization: ChatGPT can analyze recipient data to create customized email content that addresses individual needs and interests, making each email more relevant and engaging. For example, an online retailer using ChatGPT might send personalized product recommendations based on a customer’s browsing history and past purchases, increasing the likelihood of conversions.
    2. Dynamic content generation: ChatGPT can generate email content that evolves based on user behavior, ensuring recipients receive timely and up-to-date information. For instance, a news organization could leverage ChatGPT to generate daily newsletters with the latest headlines, providing subscribers with up-to-the-minute updates on topics that interest them.
    3. Split testing: ChatGPT can help businesses conduct A/B testing to identify their audience’s most effective messaging strategies by generating multiple email subject lines and copy variations. A travel agency, for example, could use ChatGPT to create several versions of an email promoting a vacation package, varying the subject lines and body text to determine which combination yields the highest engagement.
    4. Streamlining content production: ChatGPT can automate the generation of email newsletters, promotions and follow-up emails, allowing marketers to focus on strategy and analysis while AI handles content creation.

    Related: What Is Artificial Intelligence (AI)? Here Are Its Benefits, Uses and More

    What are the most practical use cases of ChatGPT for businesses?

    Delving further into the myriad applications of ChatGPT, it becomes evident that this powerful AI tool offers a wealth of opportunities for businesses to elevate their content marketing efforts.

    ChatGPT’s versatility makes it an indispensable asset for modern enterprises, from generating captivating content to ensuring brand voice consistency.

    AI-generated content

    One of the most significant advantages of ChatGPT is its ability to generate various types of content that cater to a company’s diverse needs:

    Blog posts and articles

    ChatGPT can produce informative, engaging and well-structured blog posts and articles on various topics, effectively reducing the time and resources required for content creation.

    Example: Suppose an eco-friendly clothing brand wants to educate its target audience about the benefits of sustainable fashion. They can use ChatGPT to generate a series of blog posts covering topics such as the environmental impact of fast fashion, the importance of using organic materials and the benefits of upcycling.

    By providing ChatGPT with specific keywords and topics, the brand can obtain well-researched, coherent and engaging articles that inform readers and establish the brand as an authority in sustainable fashion.

    Product descriptions

    Crafting compelling and persuasive product descriptions can be a challenge. ChatGPT simplifies this process by generating unique, accurate and enticing descriptions that capture the essence of a product and entice potential customers.

    For example, a company specializing in artisanal, handcrafted candles could use ChatGPT to create captivating product descriptions for their online store.

    To do this, the company would provide ChatGPT with essential information about each product, such as materials used, scent profiles, dimensions and burn time. ChatGPT would then generate product descriptions that accurately convey these details while highlighting the unique selling points and appealing to the target audience’s emotions and desires.

    As a result, potential customers browsing the online store would be more likely to be drawn in by these engaging descriptions and make a purchase.

    Content curation and fact-checking

    ChatGPT’s capabilities extend beyond content generation to include content curation and fact-checking, ensuring that businesses present accurate and relevant information to their audience:

    Streamlining content creation and research

    ChatGPT can efficiently sift through vast amounts of data to gather pertinent information, significantly accelerating the research and content curation process.

    By analyzing various sources such as articles, studies and reports, ChatGPT can synthesize essential information, enabling businesses to create well-informed content that addresses all aspects of a topic.

    For example, a healthcare organization aiming to publish an article on the benefits of a specific dietary supplement can use ChatGPT to gather data from reputable sources, including scientific studies, expert opinions and user testimonials.

    Ensuring accuracy and relevancy

    Using sophisticated algorithms and machine learning techniques, ChatGPT can verify the credibility of sourced information, ensuring that the content businesses share is accurate and relevant to their audience.

    ChatGPT cross-references information from various reputable sources, identifying potential discrepancies and red flags. For instance, when curating content about a new technological innovation, ChatGPT can assess the reliability of claims made by the technology’s developers by comparing them with independent expert analyses, user reviews and historical data.

    Brand voice and messaging consistency

    Maintaining brand voice and messaging consistency is crucial for establishing a solid brand identity. ChatGPT excels in this aspect by offering the following customizable solutions:

    • Customizable templates and language models: ChatGPT allows businesses to create templates and train language models tailored to their brand voice, ensuring that generated content aligns with the company’s established identity.

    For instance, a company with a casual, friendly tone can create templates that use colloquial language and light-hearted expressions. This ensures that every piece of content produced by ChatGPT, from social media posts to customer emails, maintains the same tone and style.

    • Adapting to a company’s target audience and tone: ChatGPT’s advanced algorithms can help it adapt to its target audience and desired tone, producing content that reflects the brand’s personality and resonates with its audience.

    To illustrate, if a company targets tech-savvy millennials, ChatGPT can generate content using industry jargon and references that this demographic would appreciate while maintaining the appropriate tone.

    Related: The Complete Guide to Effectively Using AI Writing Tools in Content Marketing

    How can you integrate ChatGPT into your content marketing strategy?

    Unlocking the full potential of ChatGPT and harnessing its capabilities effectively requires thoughtful integration of this AI tool into your content marketing strategy.

    How do you choose the right AI tools and platforms?

    Start your journey by evaluating the available AI tools and platforms incorporating ChatGPT.

    1. Assess features, capabilities and pricing: Consider the features, ease of use, scalability and pricing of different AI tools or platforms to make a well-informed decision that aligns with your specific needs and budget.
    2. Compare ChatGPT with other generative AI technologies: Examine the strengths and weaknesses of ChatGPT and other generative AI technologies to determine if ChatGPT is the best fit for your content marketing objectives.

    How can ChatGPT assist your relationships with content creators?

    Embrace that ChatGPT can work with content creators to elevate their work. Consider the following:

    Enhance creativity and efficiency

    ChatGPT can be a valuable resource for content creators by assisting with idea generation, research and drafting. This collaboration can significantly boost your content marketing team’s efficiency and creativity.

    • Idea generation: Suppose a content creator is working on a blog post about sustainable fashion trends. ChatGPT can help by suggesting various angles to approach the topic, such as the environmental impact of fast fashion, innovations in sustainable fabrics and inspiring stories of eco-conscious fashion designers. This enables the content creator to explore diverse perspectives and develop a more comprehensive and engaging piece.
    • Content research: While writing an article on the benefits of electric vehicles (EVs), a content creator might need to research the latest advancements in EV technology. ChatGPT can assist by providing summaries of recent studies, breakthroughs in battery technology and the most popular EV models on the market. This saves the content creator valuable time and allows them to focus on crafting a compelling narrative.
    • Drafting: In the case of a social media manager tasked with creating captions for a brand’s Instagram account, ChatGPT can generate multiple caption ideas based on a given image and brand voice. The social media manager can then review, modify and select the best options, ensuring a consistent and engaging presence across the platform.

    Maintain a human touch in AI-generated content

    While ChatGPT can produce high-quality content, it’s essential to involve content creators in the editing and refinement process to ensure that the final output retains a human touch that resonates with your audience.

    For instance, when using ChatGPT to create an email newsletter, a content creator should review the AI-generated draft, adjust the tone and style to align with the brand’s voice and add personal anecdotes or emotions to foster a connection with readers.

    Combining AI’s efficiency with the unique perspective of human creators makes the content more relatable, authentic and impactful.

    How do you measure the impact of AI-driven content?

    Lastly, remember to track the performance of AI-driven content to measure its effectiveness and optimize your marketing campaigns.

    You should:

    1. Track performance metrics: Keep an eye on key performance indicators (KPIs) such as engagement rates, conversions and traffic to assess the success of your AI-generated content. Regularly monitoring these metrics will help you understand the value of ChatGPT-driven content in your marketing strategy.
    2. Adapt and refine marketing campaigns: Based on the insights gleaned from performance metrics, adjust and fine-tune your marketing campaigns to leverage the strengths of AI-generated content. This iterative approach will ensure that you continuously improve your content marketing strategy and maximize the benefits of ChatGPT integration.

    Related: Professionals In This Industry Already Can’t Imagine Life Without ChatGPT: ‘I Can’t Remember the Last Time Something Has Wowed Me This Much.’

    What are the challenges of ChatGPT?

    While ChatGPT offers remarkable opportunities for content marketing, it is essential to acknowledge its challenges and consider the future outlook of AI-driven content creation.

    Addressing ethical concerns and potential drawbacks, as well as embracing new technologies in digital marketing, will enable businesses to harness AI effectively and responsibly.

    Ethical considerations and potential drawbacks

    Being aware of the ethical implications and potential limitations of AI-driven content generation is crucial for responsible implementation.

    As businesses adopt ChatGPT, it is vital to establish guidelines and practices that promote ethical and responsible use of this AI technology, mitigating risks such as misinformation or content manipulation.

    Despite ChatGPT’s advanced capabilities, it may still produce content that contains biases or inaccuracies.

    To tackle this issue, businesses should:

    • Train content creators and editors to recognize potential biases in AI-generated content, ensuring they can correct and adjust the output as needed.
    • Implement feedback loops and continuous improvement processes to address biases and limitations within the AI model, refining its performance over time.
    • Establish a strong collaboration between AI developers and content creators, fostering open communication and feedback channels to address concerns and improve the AI’s alignment with company values and objectives.

    Embracing new technology in digital marketing

    Staying ahead of the curve in the fast-paced world of digital marketing involves continuous learning and adaptation:

    1. Staying updated with AI advancements: Keep abreast of the latest developments in AI and machine learning to maximize the potential of ChatGPT and similar technologies. Staying informed will help your business make better decisions and maintain a competitive edge in the ever-evolving digital marketing landscape.
    2. Preparing for the future of content marketing: As AI technology advances, it is essential to anticipate and prepare for the future of content marketing. Embracing the integration of AI-driven tools while retaining the indispensable human touch will enable businesses to stay agile and navigate the shifting tides of the digital marketing world.

    To incorporate these strategies into your digital marketing approach, consider specific actions like implementing AI-powered tools such as ChatGPT for tasks like keyword research, topic clustering or sentiment analysis.

    Additionally, provide your team with educational resources on AI advancements by subscribing to industry newsletters, encouraging attendance at conferences or webinars or enrolling in online courses.

    By nurturing a culture of learning and experimentation with AI-driven technology, you can ensure your team stays agile and adaptable, ready to harness the full potential of AI in shaping the future of content marketing.

    How businesses can address the limitations of ChatGPT

    Companies must adopt a proactive and comprehensive approach to address the limitations of AI-driven content generation tools like ChatGPT.

    First and foremost, combining the capabilities of AI with the expertise of skilled content creators will help mitigate potential biases and inaccuracies.

    By involving human editors in the process, businesses can ensure that AI-generated content aligns with their values and objectives while maintaining high quality and authenticity.

    Moreover, businesses should establish guidelines and best practices that promote AI technology’s ethical and responsible use. These guidelines can help prevent the misuse or manipulation of AI-generated content and foster a culture of accountability within the organization.

    This approach also includes educating employees about the potential risks and challenges associated with AI-driven content generation, ensuring they can make informed decisions when utilizing these tools.

    Envision a health and wellness company aiming to produce top-notch, captivating blog content with AI-driven tools like ChatGPT.

    To overcome AI-generated content limitations and align with its mission, the company can adopt this robust, proactive strategy:

    1. Form a team of adept content creators and editors to partner with ChatGPT during content production. Team members should have expertise in health and wellness, enabling them to precisely evaluate the quality and relevance of the AI-generated content.
    2. Design an efficient workflow that integrates both AI and human contributions. For example, use ChatGPT to generate initial drafts and blog post concepts, which human creators then review, refine and enrich. This cooperation guarantees that biases, inaccuracies or inconsistencies are rectified, allowing the content to remain genuine, engaging and informative.
    3. Set unambiguous guidelines and best practices for ethically and responsibly employing AI technology. Policies could cover content verification, fact-checking and monitoring for misinformation or manipulation.
    4. Arrange frequent training and workshops to inform employees about potential risks and challenges tied to AI-driven content creation. This can heighten awareness about AI-generated content limitations and enable team members to make educated decisions using these tools.
    5. Incorporate a feedback mechanism and ongoing improvement process to address biases and AI model limitations. Motivate content creators and editors to offer feedback on AI-generated content and collaborate with AI developers to enhance the model, boosting its performance over time.

    By implementing these steps, the health and wellness company can efficiently utilize AI-driven content generation tools like ChatGPT while guaranteeing their content is genuine, high-quality and consistent with their values and goals.

    This method cultivates accountability within the organization and encourages responsible AI technology use.

    Related: Conversational AI Is a Revolution That’s Just Getting Started. Here’s How It Can Boost Your Business

    How can ChatGPT revolutionize your marketing efforts?

    ChatGPT presents businesses with a powerful tool to enhance their content marketing efforts. By leveraging this innovative technology, companies can optimize their content creation processes, improve their online presence and ultimately drive better engagement with their target audience.

    However, it is crucial to remain mindful of the challenges and ethical considerations that come with the adoption of AI-driven content generation tools.

    As businesses navigate the ever-evolving digital marketing landscape, striking the perfect balance between harnessing the capabilities of AI and maintaining the human touch will be critical to their success.

    By addressing the limitations of AI, staying up-to-date with advancements and fostering responsible practices, businesses can fully embrace the potential of AI-driven content creation while mitigating its drawbacks.

    Browse Entrepreneur’s other articles to help you keep on top of the advancements in AI and how it can benefit your business.

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    Entrepreneur Staff

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  • AI Could Replace The Equivalent of 300 Million Jobs — Will Your Job Be One of Them? Here’s How to Prepare. | Entrepreneur

    AI Could Replace The Equivalent of 300 Million Jobs — Will Your Job Be One of Them? Here’s How to Prepare. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Last year, many of us spent time thinking over the problem of AI bias, carefully depicted by one of the authors of “Coded Bias”, the famous Netflix documentary. Now that yet another boost of generative AI popularity is here to stay, the talks about job replacement are back in the game.

    Namely, one of the most verbose reports on how AI could potentially automate (or as many are afraid, replace people in their qualified jobs) belongs to Goldman Sachs, which was vehemently spread under a variety of alarmist headlines about 300 million potentially replaced jobs across the globe.

    In particular, some of the reported data suggests that 18% of the work worldwide is likely to be computerized, and the effects on the more developed economies could be worse than those across the emerging ones, for instance.

    Strangely enough, the recent boom of generative AI has coincided with several consecutive waves of layoffs in the online tech industry, which only made some sort of a minor panic in a myriad of discussions on the web even more understandable.

    Related: The 3 Principals of Building Anti-Bias AI

    However, the report itself suggests that the so-called “exposal to automation” itself does not imply the elimination or removal of the human-involved job in any way. More importantly, many of the non-white-collar professions are not even prone to negative effects.

    On a greater scale, according to some experts, the ability to operate the next-gen AI tech will be decisive for the professionals, instead of them becoming redundant because of Chat GPT-like solutions any time soon. As Ingrid Verschuren, head of the data strategy for Dow Jones said, “humans are the real “machine” that drives AI.”

    Facing the reality behind the hype

    So, as Goldman Sachs estimates, up to almost 25% of all work could be managed by AI completely in the upcoming years. But what exactly does this mean for a specialist in the law department, a copywriter, or a motion designer, for example? To tell the truth, not that much.

    A friend of mine, running a video production studio has been testing AI solutions to generate images for some time and as it turns out scraping the creative inspiration from the machine learning algorithms has been quite a tiresome journey all along. The default imagery is often somewhat generic (and often gloomy for that matter), so their designer team hasn’t been successful in actually applying the newly-acquired AI-powered assistance to a significant extent.

    Meanwhile, in editorial departments, the recent trend of running the ChatGPT queries, regarding some news personalities and seeing the not-so-truthful results has also proven the point of truthfulness being the weakest point of generative AI.

    And given so many of the false narratives, and how easily the generative AI tools are being persuaded (e.g. write content with non-existent facts, if those are being given in the assigned request), I highly doubt their legal advice is qualified enough to go along with, let alone substitute even an inexperienced, yet hungry paralegal for their software equivalent just yet.

    Will the future uphold our fears?

    While the current state of generative AI is obviously not as advanced as its founders wish to believe, some of the job market predictions for 2024 may seem too pessimistic for that matter. Of course, chances are the technologies are likely to have a significant impact on our workforce this way or another within the upcoming decade. So how can we be prepared?

    Here are a few focus points that entrepreneurs might keep in mind:

    Don’t rush into cut-offs

    Whatever the niche you’re in business in, the current state of generative AI doesn’t have the skills and competencies to replace any of the qualified specialists in your team.

    More importantly, even when further AI advancements arrive, you will probably still need your team to manage the new software (i.e. explain precisely what needs to be done, then review the outcome) in order to obtain the best results.

    Some of the most vivid examples include code reviews/tweaks, editing of the scripts created by AI, accounting and engineering project re-checks and physical exams/prescriptions reviews in medicine, but this list is virtually endless.

    Related: History Has Shown What Happens to Companies that Shy Away from New Tech, So Why Are So Many Afraid of Generative AI?

    Check your facts

    While we leave the media and celebrities worrying about the possible negative effects of complex deep fakes, made possible by the introduction of generative AI upgrades, using ChatGPT or similar tools to search for information remains a very tricky business.

    As the algorithms’ training evolves, the risks of being completely misguided will definitely decrease, but chances are that we won’t be able to trust the AI-generated text/image in the foreseeable future.

    Even though this aspect will remain of primary importance in editorial newsrooms, law firms and political offices, any calculations, provided by the advanced machine learning algorithms will also need to undergo re-checks, at least in the selected data cohorts.

    Peculiarly enough, the amount of time and operational resources, inevitably required to run these reviews/checks, actually challenges somewhat a common belief that the extended use of AI leads to higher productivity, with less budget spending.

    Beware of the bias

    The first thing we learned on the launch of ChatGPT was that its latest “knowledge acquisition dated to 2020 – 2021”, but the more important thing is that in spite of its latest upgrades, the generative AI is still old-school, or better to say biased.

    Here are several examples to prove my point.

    I’ve run a simple query asking ChatGPT to “tell me a story of two people”, and what I’ve got was a cheesy rom-com about John and Mary. Then I ran a short query to draw me two people on the beach in the relevant generative AI software and I got a picture of two males (even though the scene structure was good, no doubt about that). Presumably, having analyzed my request, the algorithm “decided” that “people” should primarily refer to “male people.”

    What this means to entrepreneurs using generative AI, whether they’re working in a creative industry or not, is their necessity to not just have a clear understanding of the AI-bias-risks, but also the willingness to triple-check, then update the intermediary software-generated results, prior to their incorporation into any of the further work product.

    Prospects for 2023-2024

    Long story short, whatever the misconceptions we might have about generative AI at this point, they aren’t likely to stay relevant in 10 years. However, the most reasonable approach to its use remains in moderation. In plain words, exaggerating its benefits will definitely be damaging, but the exceeding focus on its possible ramifications can be just as much.

    Quoting Ms. Verschuren from Dow Jones, it’s still up to us humans to figure out our future, and tweak our machines for better results, however complex they might be.

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    Anton Liaskovskyi

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  • The Metaverse Is Dead. ChatGPT Killed Zuckerberg’s Obsession | Entrepreneur

    The Metaverse Is Dead. ChatGPT Killed Zuckerberg’s Obsession | Entrepreneur

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    This article originally appeared on Business Insider.

    The Metaverse, the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old.

    The capital-M Metaverse, a descendant of the 1982 movie “Tron” and the 2003 video game “Second Life,” was born in 2021 when Facebook founder Mark Zuckerberg changed the name of his trillion-dollar company to Meta. After a much-heralded debut, the Metaverse became the obsession of the tech world and a quick hack to win over Wall Street investors. The hype could not save the Metaverse, however, and a lack of coherent vision for the product ultimately led to its decline. Once the tech industry turned to a new, more promising trend — generative AI — the fate of the Metaverse was sealed.

    The Metaverse is now headed to the tech industry’s graveyard of failed ideas. But the short life and ignominious death of the Metaverse offers a glaring indictment of the tech industry that birthed it.

    Grand promise

    From the moment of its delivery, Zuckerberg claimed that the Metaverse would be the future of the internet. The glitzy, spurious promotional video that accompanied Zuckerberg’s name-change announcement described a future where we’d be able to interact seamlessly in virtual worlds: Users would “make eye contact” and “feel like you’re right in the room together.” The Metaverse offered people the chance to engage in an “immersive” experience, he claimed.

    These grandiose promises heaped sky-high expectations on the Metaverse. The media swooned over the newborn concept: The Verge published a nearly 5,000-word-long interview with Zuckerberg immediately following the announcement — in which the writer called it “an expansive, immersive vision of the internet.” Glowing profiles of the Metaverse seemed to set it on a laudatory path, but the actual technology failed to deliver on this promise throughout its short life. A wonky virtual-reality interview with the CBS host Gayle King, where low-quality cartoon avatars of both King and Zuckerberg awkwardly motioned to each other, was a stark contrast to the futuristic vistas shown in Meta’s splashy introductory video.

    The Metaverse also suffered from an acute identity crisis. A functional business proposition requires a few things to thrive and grow: a clear use case, a target audience, and the willingness of customers to adopt the product. Zuckerberg waxed poetic about the Metaverse as “a vision that spans many companies” and “the successor to the mobile internet,” but he failed to articulate the basic business problems that the Metaverse would address. The concept of virtual worlds where users interact with each other using digital avatars is an old one, going back as far as the late 1990s with massively multiplayer online role-player games, such as “Meridian 59,” “Ultimate Online,” and “EverQuest.” And while the Metaverse supposedly built on these ideas with new technology, Zuckerberg’s one actual product — the VR platform Horizon Worlds, which required the use of an incredibly clunky Oculus headset — failed to suggest anything approaching a road map or a genuine vision. In spite of the Metaverse’s arrested conceptual development, a pliant press published statements about the future of the technology that were somewhere between unrealistic and outright irresponsible. The CNBC host Jim Cramer nodded approvingly when Zuckerberg claimed that 1 billion people would use the Metaverse and spend hundreds of dollars there, despite the Meta CEO’s inability to say what people would receive in exchange for their cash or why anyone would want to strap a clunky headset to their face to attend a low-quality, cartoon concert.

    A high-flying life

    The inability to define the Metaverse in any meaningful way didn’t get in the way of its ascension to the top of the business world. In the months following the Meta announcement, it seemed that every company had a Metaverse product on offer, despite it not being obvious what it was or why they should.

    Microsoft CEO Satya Nadella would say at the company’s 2021 Ignite Conference that he couldn’t “overstate how much of a breakthrough” the Metaverse was for his company, the industry, and the world. Roblox, an online game platform that has existed since 2004, rode the Metaverse hype wave to an initial public offering and a $41 billion valuation. Of course, the cryptocurrency industry took the ball and ran with it: The people behind the Bored Ape Yacht Club NFT company conned the press into believing that uploading someone’s digital monkey pictures into VR would be the key to “master the Metaverse.” Other crypto pumpers even successfully convinced people that digital land in the Metaverse would be the next frontier of real-estate investment. Even businesses that seemed to have little to do with tech jumped on board. Walmart joined the Metaverse. Disney joined the Metaverse.

    Despite Zuckerberg’s obsession with the Metaverse, the tech never lived up to the hype. Facebook

    Companies’ rush to get into the game led Wall Street investors, consultants, and analysts to try to one up each other’s projections for the Metaverse’s growth. The consulting firm Gartner claimed that 25% of people would spend at least one hour a day in the Metaverse by 2026. The Wall Street Journal said the Metaverse would change the way we work forever. The global consulting firm McKinsey predicted that the Metaverse could generate up to “$5 trillion in value,” adding that around 95% of business leaders expected the Metaverse to “positively impact their industry” within five to 10 years. Not to be outdone, Citi put out a massive report that declared the Metaverse would be a $13 trillion opportunity.

    A brutal downfall

    In spite of all this hype, the Metaverse did not lead a healthy life. Every single business idea or rosy market projection was built on the vague promises of a single CEO. And when people were actually offered the opportunity to try it out, nobody actually used the Metaverse.

    Decentraland, the most well-funded, decentralized, crypto-based Metaverse product (effectively a wonky online world you can “walk” around), only had around 38 daily active users in its “$1.3 billion ecosystem.” Decentraland would dispute this number, claiming that it had 8,000 daily active users — but that’s still only a fraction of the number of people playing large online games like “Fortnite.” Meta’s much-heralded efforts similarly struggled: By October 2022, Mashable reported that Horizon Worlds had less than 200,000 monthly active users — dramatically short of the 500,000 target Meta had set for the end of 2022. The Wall Street Journal reported that only about 9% of user-created worlds were visited by more than 50 players, and The Verge said that it was so buggy that even Meta employees eschewed it. Despite the might of a then-trillion-dollar company, Meta could not convince people to use the product it had staked its future on.

    The Metaverse fell seriously ill as the economy slowed and the hype around generative AI grew. Microsoft shuttered its virtual-workspace platform AltSpaceVR in January 2023, laid off the 100 members of its “industrial metaverse team,” and made a series of cuts to its HoloLens team. Disney shuttered its Metaverse division in March, and Walmart followed suit by ending its Roblox-based Metaverse projects. The billions of dollars invested and the breathless hype around a half-baked concept led to thousands — if not tens of thousands — of people losing their jobs.

    But the Metaverse was officially pulled off life support when it became clear that Zuckerberg and the company that launched the craze had moved on to greener financial pastures. Zuckerberg declared in a March update that Meta’s “single largest investment is advancing AI and building it into every one of our products.” Meta’s chief technology officer, Andrew Bosworth, told CNBC in April that he, along with Mark Zuckerberg and the company’s chief product officer, Chris Cox, were now spending most of their time on AI. The company has even stopped pitching the Metaverse to advertisers, despite spending more than $100 billion in research and development on its mission to be “Metaverse first.” While Zuckerberg may suggest that developing games for the Quest headsets is some sort of investment, the writing is on the wall: Meta is done with the Metaverse.

    Did anyone learn their lesson?

    While the idea of virtual worlds or collective online experiences may live on in some form, the Capital-M Metaverse is dead. It was preceded in death by a long line of tech fads like Web3 and Google Glass. It is survived by newfangled ideas like the aforementioned generative AI and the self-driving car. Despite this long lineage of disappointment, let’s be clear: The death of the Metaverse should be remembered as arguably one of the most historic failures in tech history.

    I do not believe that Mark Zuckerberg ever had any real interest in “the Metaverse,” because he never seemed to define it beyond a slightly tweaked Facebook with avatars and cumbersome hardware. It was the means to an increased share price, rather than any real vision for the future of human interaction. And Zuckerberg used his outsize wealth and power to get the whole of the tech industry and a good portion of the American business world into line behind this half-baked idea.

    The fact that Mark Zuckerberg has clearly stepped away from the Metaverse is a damning indictment of everyone who followed him, and anyone who still considers him a visionary tech leader. It should also be the cause for some serious reflection among the venture-capital community, which recklessly followed Zuckerberg into blowing billions of dollars on a hype cycle founded on the flimsiest possible press-release language. In a just world, Mark Zuckerberg should be fired as CEO of Meta (in the real world, this is actually impossible).

    Zuckerberg misled everyone, burned tens of billions of dollars, convinced an industry of followers to submit to his quixotic obsession, and then killed it the second that another idea started to interest Wall Street. There is no reason that a man who has overseen the layoffs of tens of thousands of people should run a major company. There is no future for Meta with Mark Zuckerberg at the helm: It will stagnate, and then it will die and follow the Metaverse into the proverbial grave.

    Ed Zitron is the CEO of EZPR, a national tech and business public-relations agency. He is also the author of the tech and culture newsletter Where’s Your Ed At.

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  • Question for your doctor? Artificial intelligence can help.

    Question for your doctor? Artificial intelligence can help.

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    Health systems are turning to artificial intelligence to solve a major challenge for doctors: seeing a steady flow of patients while also responding promptly to people’s messages with questions about their care.

    Physicians at three different health care systems across the U.S. are testing a “generative” AI tool based on ChatGPT that automatically drafts responses to patients’ queries about their symptoms, medications and other medical issues. The goal is to help cut down on the time doctors spend on written communications and free them up to see more patients in-person, as well focus on more medically complex tasks. 

    UC San Diego Health and UW Health have been piloting the tool since April. Stanford Health Care, considered one of the country’s leading hospitals, expects to make its AI tool available to some physicians beginning next week. At least a dozen or so physicians are already using it on a regular basis as part of the trial.

    “Patient messages in-and-of themselves aren’t a burden — it’s more of a demand-capacity mismatch,” Dr. Patricia Garcia, a gastroenterologist at Stanford who is leading the pilot, told CBS MoneyWatch. “Care teams don’t have the capacity to address the volume of patient messages they receive in a timely way.”

    The tool, a HIPAA-compliant version of OpenAI’s GPT language model, is integrated into physicians’ inboxes through medical software company Epic’s “MyChart” patient portal that lets clients send messages to their health care providers.

    “It could be a great opportunity to support patient care and open up clinicians for more complex interactions,” Dr. Garcia said. “Maybe large language models could be the tool that changes the ‘InBasket’ from burden to opportunity.”

    The hope is that the tool will lead to less administrative work for doctors, while at the same time improving patient engagement and satisfaction. “If it works as predicted, it’s a win across the board,” she added. 

    Can AI show empathy?

    Although corresponding with the new generation of AI is no substitute for interacting with a doctor, research suggests the technology is now sophisticated enough to engage with patients — a vital aspect of care that can be overlooked given America’s fragmented and bureaucratic health care system.

    Indeed, a recent study published in the journal JAMA Internal Medicine found that patients preferred responses from ChatGPT over doctors to nearly 200 queries posted in a social media forum online. The chatbot responses were rated higher by patients for both quality and empathy, the authors found. 

    Dr. Christopher Longhurst, an author of the study, said this shows that tools like ChatGPT offer enormous promise for their use in health care. 

    “I think we’re going to see this move the needle more than anything has in the past,” said Longhurst, chief medical officer and chief digital officer at UC San Diego Health, as well as an associate dean at the UC San Diego School of Medicine. “Doctors receive a high volume of messages. That is typical of a primary care doctor, and that’s the problem we are trying to help solve.”

    Notably, using technology to help doctors work more efficiently and intelligently isn’t revolutionary. 

    “There’s lot of things we use in health care that help our doctors. We have alerts in electronic health records that say, ‘Hey, this prescription might overdose a patient.’ We have alarms and all sorts of decision support tools, but only a doctor practices medicine,” Longhurst said.


    ChatGPT: Artificial Intelligence, chatbots and a world of unknowns | 60 Minutes

    13:22

    In the UC San Diego Health pilot, a preview of the dashboard displaying patient messages, which was shared with CBS MoneyWatch, illustrates how doctors interact with the AI. When they open a patient message inquiring about blood test results, for example, a suggested reply — drafted by AI — pops up. The responding physician can choose to use, edit or discard it. 

    GPT is capable of producing what he called a “useful response” to queries such as: “I have a sore throat.” But no messages will be sent to patients without first being reviewed by a live member of their care team. 

    Meanwhile, all responses that rely on AI for help also come with a disclaimer.

    “We say something like, ‘Part of this message was automatically generated in a secure environment and reviewed and edited by your care team,’” Longhurst said. “Our intent is to be fully transparent with our patients.”

    So far, patients seem to think it’s working. 

    “We’re getting the sense that patients appreciate that we’ve tried to help our doctors with responses,” he said. “They also appreciate they’re not getting an automated message from the Chatbot, that it’s an edited response.”

    “We need to be careful”

    Despite AI’s potential for improving how clinicians communicate with patients, there are a range of concerns and limitations around using chatbots in health care settings. 

    First, for now even the most advanced forms of the technology can malfunction or “hallucinate,” providing random and even erroneous answers to people’s questions — a potentially serious risk in offering care. 

    “I do think it has the potential to be so impactful, but at the same time we need to be careful,” said Dr. Garcia of Stanford. “We are dealing with real patients with real medical concerns, and there are concerns about [large language models] confabulating or hallucinating. So it’s really important that the first users nationally are doing so with a really careful and conservative eye.”

    Second, it remains unclear if chatbots are suitable to answer the many different kinds of questions a patient might have, including those related to their prognosis and treatment, test results, insurance and payment considerations, and many more issues that often come up in seeking care.

    A third concern centers on how current and future AI products ensure patient privacy. With the number of cyberattacks on health care facilities on the rise, the growing use of the technology in health care could lead to a vast surge in digital data containing sensitive medical information. That raises urgent questions about how such data will be stored and protected, as well as what rights patients have in interacting with chatbots about their care.

    “[U]sing AI assistants in health care poses a range of ethical concerns that need to be addressed prior to implementation of these technologies, including the need for human review of AI-generated content for accuracy and potential false or fabricated information,” the JAMA study notes.

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  • This $30 Course Could Show You How to Use ChatGPT for Your Business | Entrepreneur

    This $30 Course Could Show You How to Use ChatGPT for Your Business | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Small businesses can be poised for incredible growth if they use new AI tools to their advantage. A 2022 study from online business directory, Yell, found that the annual cost savings from AI is roughly $35,000 per business. AI may also create new opportunities for highly skilled workers to use their experience in tandem with AI to streamline workflows and increase production, but first you have to learn how.

    ChatGPT is already changing the game for businesses, but it takes training to use it to its full potential. You could try to muddle your way through mastery on your own, or you could learn from the Complete ChatGPT Artificial Intelligence OpenAI Training Bundle which is on sale for just $29.99 (Reg. $800).

    Get trained on ChatGPT.

    On its own, ChatGPT is a useful tool that produces content that sounds good but doesn’t always have the depth or specificity you need. With some training, you could learn how to get ChatGPT to write engaging content, check coding, and more. It all starts with the basics in ChatGPT for Beginners.

    This course taught by AI trainer Mike Wheeler breaks down how you can use ChatGPT to write song lyrics, haikus, plot points, and effective copy. By learning to write effective AI prompts, you can get started populating your website with AI-written content. While the technology develops, you may still want to use a professional editor or writer to check over the content for grammar and honest sourcing.

    Once you have the basics down, you or your tech team can start learning to use ChatGPT for IT. Learn to create a ChatGPT bot using tools like Python and Django and see how many applications you can streamline when you have a custom AI on the job.

    Master AI for your business.

    Master ChatGPT and get the Complete ChatGPT Artificial Intelligence OpenAI Training Bundle on sale for $29.99 (reg. $800).

    Prices subject to change.

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  • How artificial intelligence could fundamentally change certain types of work

    How artificial intelligence could fundamentally change certain types of work

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    New York City — Since he started using artificial intelligence, copywriter Guillermo Rubio estimates his productivity has increased by as much as 20%. 

    “It just makes certain things go a bit faster, like research or brainstorming ideas,” Rubio told CBS News. “It’s really useful for coming up with those things. Not necessarily writing them, but just generating the ideas when you’re stuck.”

    That innovation also means change. A report released by Goldman Sachs in March found that AI services could automate as many as 300 million full-time jobs worldwide. Many are calling it a new age in the way we work.

    “It’s very powerful,” said Daniel Keum, an assistant professor of management at Columbia Business School. “AI is able to actually outperform us in learning and adapting. So that we have not seen before in any technologies.”

    Keum believes the impact of AI will stretch across industries. The issue has already taken center stage in Hollywood, where Writers Guild of America members went on strike this week for the first time in 16 years. Among the demands from the more than 11,000 WGA writers to the studios is a ban on the use of AI to create feature and television scripts.

    “These more very physical and labor-intensive jobs won’t be replaced,” Keum said. “But I think … thinking, analytical, creative skills, these things are actually most exposed to AI at the moment.” 

    The spike in the popularity of AI has raised alarm among some in the tech world, who say that there are ethical issues that still need to be fleshed out. In March, a group of about 1,000 tech leaders, including Elon Musk and Steve Wozniak, signed a letter calling for a pause on AI development because they believe it poses “profound risks to society and humanity.”

    “ChatGPT came on the scene in November, and it’s been like a wildfire ever since,” said Margaret Lilani, vice president of talent solutions at the job search site Upwork.

    “You have to be smart about it and really look at it as this opportunity,” Lilani added. “It is not an ‘or’ between ChatGPT and humans. It’s an ‘and.’ And when you combine those two together and really harness that potential of utilizing technology to increase your productivity, and really showcase your creativity, it’s going to take you that much further.” 

    That is a mindset that Rubio has embraced, saying it’s not just about adapting in order to survive.  

    “Survive and even thrive, I would say,” Rubio said. 

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  • Top 5 Ways the AI Revolution Can Help your Ecommerce Business | Entrepreneur

    Top 5 Ways the AI Revolution Can Help your Ecommerce Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Open AI’s ChatGPT has created a buzz about the current “AI Revolution,” but it isn’t a revolution for everyone. This is a time of innovators slowly handing off AI applications to early adopters. The early majority is still waiting on the sidelines, waiting for that AI Revolution to reach their industry or market.

    It’s only begun to permeate ecommerce, where we see businesses using artificial intelligence and machine learning to streamline operations, personalize marketing and enhance the shopping experience.

    As those early adopters start integrating them into their systems, here is how you can apply them to your ecommerce business:

    1. ChatGPT and AI-Generated Content

    The most obvious application of AI is using tools like ChatGPT to generate strategic copy and content. ChatGPT is particularly astounding to us all because it responds in a way that we all understand, with no code or programming knowledge required. As a language model, its skill is navigating human language, pulling from vast libraries of information, giving you exactly what you asked.

    That means you don’t need to rely on human writers to dig through research to create search engine-optimized product descriptions. Businesses are already using ChatGPT to identify those keywords and use them to optimize their copywriting. Shopify even now offers AI generated descriptions based on keywords merchants input.

    Though these AI models are impressive, they aren’t infallible. They still make errors: hallucinations — or information gaps that have been creatively filled in by the AI to give a complete answer. These confabulations can manifest in lies or wrong information, citing sources that don’t exist.

    The data sources that AI pulls from are limited in scope and variety… and slightly controversial. Copyright claims are a concern when AI generates from other sources, and more companies, such as Reddit, want to make more money from the data they provide.

    But text is only half the battle. On Amazon, the title and image are priority number one. The first image of a product on a white background is essential. Then you need lifestyle shots, bullet point overlays and an example of product scale. You always miss a few images that you need during a photo shoot. Photoshoots are expensive, and AI could bridge that gap. Sort of.

    Image generation isn’t quite there yet. Levi’s, the denim company, recently had a campaign using AI from Lalaland.ai wearing their clothes. The models have a slightly “off” look to them, as most AI-generated images do, but it shows off the clothes without having to hire an actual model to put them on. This technology works well with clothes, but we have yet to see a tool that uses models interacting with more complicated 3-D objects.

    Related: The Dark Side of ChatGPT: Employees & Businesses Need to Prepare Now

    2. Chatbots and customer interactions

    More and more customers are interacting with chatbots and are enjoying the process. They’re available 24/7 and generally converse naturally, personalizing the experience. They also can upsell in the moment of interaction.

    Chatbots also speed up the customer support process. A survey of executives with companies using chatbots found that 90% had “measurable improvements in the speed of complaint resolution.” The less time people wait on the phone for a customer service agent, the happier they are.

    They do have limits, though. Chatbot company, Tidio, found that people prefer a human assistant when it comes to returning a product, troubleshooting and complaining about a service or product. Other companies offer chatbot integration for online businesses as it becomes more common to interact with these chatbots during an online customer journey. It’s possible to have one custom-built for your company, but also more expensive.

    3. Advertising targeting and personalization

    Catching potential customers in the consideration phase is getting easier, as AI-targeted ads intercept them during their shopping process. Online buyers will research for the product that best fits their needs, and as they hone in on their searches, an ad might pop up, giving them exactly what they need.

    Online furniture retailer Wayfair is an example of a company that uses AI to determine which customers are most likely to be influenced by the ads and, using their browsing histories, choose products they might actually buy.

    AI algorithms analyze vast amounts of data about customer behavior, demographics, purchase history and interests. More businesses are specifically using AI to distill this info for audience targeting and segmentation, avoiding bombarding consumers with irrelevant content. Higher engagement rates turn into more conversions.

    Another important aspect of creating targeted ads is through keyword harvesting — finding the best keyword match for your product. Automatic campaigns can be set to mine keywords, transfer keywords between campaigns and boost bids depending on peak and off-peak hours. It’s an optimized ongoing process that either you or an employee would otherwise have to do constantly.

    Marketing personalization gets even more advanced with AI-generated customer personas. Companies like Delve.ai use millions of data points from internal and external sources to create ideal customer personas, competitor personas, and social personas. Some AI tools use collected psychographic data and qualitative psychological factors to create more accurate personas than ones made with just demographic and behavior metrics.

    Related: 5 AI Marketing Tools Every Startup Should Know About

    4. Sentiment farming and fraud prevention

    Sentiment analysis is a newer tool to mine opinion data from reviews, surveys, web articles and social media. Language models are used to sift through the noise online to pull out what customers say about your products.

    You’re left with actionable insight into how consumers feel about your brand, your products and their customer journey. Opinions are measured by the adjectives used in conjunction with the product or service being reviewed. These adjectives are rated, and a score is revealed to rank the opinions. These opinions are sometimes skewed by paid reviewers making fake positive or negative reviews, which mislead customers. Sentiment analysis has been found to help prevent fraud by using language models to find spam reviews.

    Related: How AI and Machine Learning Are Improving Fraud Detection in Fintech

    5. Supply chain planning

    By analyzing customer behavior and demand data, AI-powered tools can help businesses optimize their inventory levels, reduce waste, and improve the efficiency of their supply chain.

    Forecasting customer demand and capacity constraints is necessary for supply chain management. AI tools can ensure that warehouse facilities have the correct flow of inventory in and out to protect against under- or overstocking. Amazon offers AI-powered inventory management through Intellify, building demand forecasts that allow your teams to act on inventory purchase recommendations.

    These AI supply chain solutions will not make the decisions or purchases for you, though. AI isn’t advanced enough yet to be trusted to make independent solutions. Complicated loop systems are being developed to reduce human interactions, giving AI like ChatGPT the ability to make iterative decisions based on the task given to them.

    The AI Revolution is upon us, but don’t expect an imminent Terminator apocalypse. The ecommerce tools offered by many AI services can help you streamline your business but won’t take you out of the equation yet.

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    Tyler Metcalf

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  • EduBirdie is Looking for Volunteers to Study the Impact of Artificial Intelligence on Academic Performance

    EduBirdie is Looking for Volunteers to Study the Impact of Artificial Intelligence on Academic Performance

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    This study will provide valuable information about the impact of artificial intelligence on students’ learning processes and academic performance.

    The all-in-one website for students has announced that it is looking for students to participate in a study on the impact of artificial intelligence (AI) tools on academic performance. In this way, the company seeks to learn more about the impact of AI on the educational process.

    “Technology and innovation are an integral part of our lives. Keeping up with them means running, not walking, because everything is developing rapidly. At EduBirdie, we decided to investigate how solutions such as ChatGPT or other AI-powered tools affect academic performance. We want to study the impact on productivity, focus, mental health, and self-confidence.” — Avery Morgan, Chief Communications Officer at EduBirdie.

    Participants should use only generated content for three weeks in their written assignments and project research. In addition, they should only use the generated content to develop ideas and check spelling and grammar. 

    Once the experiment is complete, the EduBirdie team plans to conduct in-depth interviews with each participant to determine what changes have occurred. To do this, they will assess technology-related factors, such as access to digital resources and educational technology tools, and health factors, including physical and mental health. They will also consider individual factors such as motivation, learning style, self-discipline, and study habits.

    Interested students are asked to complete the form on the website by May 5, 2023. Once all participants are selected, they will be provided with a list of recommended free AI-based tools that they can use to work on their writing assignments. EduBirdie promises to work closely with each participant to ensure that everyone uses these tools for academic writing during the study period. Each participant will receive a $1,000 credit to their EduBirdie account, which can be used for any service throughout the year. 

    EduBirdie believes that this study will provide valuable information about the impact of artificial intelligence on students’ learning processes and academic performance. 

    Source: EduBirdie

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  • IBM Says 7,800 of Its Roles Could Be Replaced By AI | Entrepreneur

    IBM Says 7,800 of Its Roles Could Be Replaced By AI | Entrepreneur

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    As prompt-driven AI chatbots, such as ChatGPT, have garnered worldwide attention and tech giants enter the artificial intelligence race with urgency, machine-learning tools are simplifying a slew of everyday tasks. Now, as a new technological frontier has begun, the question looms as to where humans stand in the future of an AI-operated world.

    On Sunday, the World Economic Forum released its “Future of Jobs” report, which estimated that nearly 14 million jobs could be eliminated by 2027 — due primarily to increased automation of many work tasks.

    While the report’s predictions used a five-year benchmark, AI has already disrupted a swarm of industries.

    On Monday, International Business Machines Corp. (IBM) CEO Arvind Krishna told Bloomberg that the company intends to pause or slow hiring on roles it believes could be entirely outsourced to AI. Krishna estimated that the adoption of AI could replace nearly 30% of its workforce, amounting to 7,800 jobs.

    Back in January, Alphabet (parent company of Google) announced 12,000 job cuts to focus on AI development — a similar move by Microsoft, which also cut thousands of jobs and increased AI spending.

    But AI isn’t just affecting tech giants competing in a new technological frontier or business magnates looking to automate tasks — several businesses have already noted losses due to the widespread use of machine learning tools like ChatGPT.

    Related: AI Could Eliminate Millions of Jobs By 2027, but Cognitive Skills Are Increasingly Important for Employers

    Homework help platform Chegg, which focuses on essay writing and other related things, said in an earnings call on Monday that ChatGPT has vastly impacted its business. As of Tuesday morning, the company’s stock is down over 60% year-to-date.

    Chegg is working with OpenAI to develop its own AI technology, CheggMate. The tool is positioned to guide student learning and be interactive, so students can ask new questions or prompt the tool to explain things in a different format.

    The somewhat “if you can’t beat them, join them” approach by Chegg is not uncommon as artificial intelligence disrupts tasks that — until recently — seemed impossible without human cognition. Other companies like Snap and Tinder have utilized artificial intelligence to streamline processes and garner more engagement as competition rises. The increasing integration of AI only furthers the World Economic Forum’s prediction that millions of jobs will be extinct at the current pace of adoption.

    However, even in the wake of an AI revolution, human cognition is still valued — maybe now more than ever. The report found that with the increasing integration of technology, creative and analytical thinking skills were among the most desirable traits in workers now, and in the next five years.

    It may be too soon to say, but critical thinking skills and creativity could be the difference between job security and elimination.

    Related: Google CEO Sundar Pichai Says There Is a Need For Governmental Regulation of AI: ‘There Has To Be Consequences’

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    Madeline Garfinkle

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  • 3 Tips to Know Before Using ChatGPT for Marketing | Entrepreneur

    3 Tips to Know Before Using ChatGPT for Marketing | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    By now, you’ve undoubtedly heard the buzz surrounding ChatGPT. Powered by artificial intelligence (AI), this tool is capable of producing written content that’s similar to, if not virtually indistinguishable from human writing.

    Naturally, that’s elicited concerns about plagiarism in classroom and college settings. But others are optimistic about the tool’s application to a variety of advanced industries. For the business world, ChatGPT represents a new frontier in the creation of marketing content. Before you hand over your marketing plans to a program, however, there are certain key things you should keep in mind.

    Related: The Complete Guide to Effectively Using AI Writing Tools in Content Marketing

    What is ChatGPT?

    For starters, getting to know the details of the tool might be helpful.

    ChatGPT is the brainchild of OpenAI, a company that specializes in artificial intelligence and research. The company had already made waves with Dall-E-2, a tool that generates AI art. But ChatGPT can replicate human language well, allowing users to compose essays, emails and other reports with ease.

    How does ChatGPT work, exactly? Through machine learning, the bot is designed to scour the web to “learn” from existing blog posts, essays and online journals. As a result, the chatbot can reproduce skillfully written content, even emulating colloquial speech patterns and commonly used phrases.

    Not that ChatGPT is perfect. In fact, university systems are discovering that ChatGPT often invents fake sources and citations, presenting a natural limit to its usage in academic settings.

    Still, what the program currently lacks in accuracy, it seems to make up for in sheer speed and accessibility. And that’s primarily what’s drawn business owners to eye the program as a useful marketing tool.

    Related: How ChatGPT Is Changing One Industry — But Challenges Are on the Horizon

    Using ChatGPT in your marketing

    When thinking about how ChatGPT might help your business, the natural temptation is to start feeding it prompts and letting it go to work. But it’s important to use the program in ways that align with your company’s mission and strategy.

    Here are three practical considerations for integrating ChatGPT into your marketing methods.

    1. Look for very specific use cases

    Let’s go beyond the hype for a minute.

    It’s easy to speak in generalities: “Automation is the future” or “AI is changing the mortgage/retail/food service industry.” It might be nice to dream about, but the devil, as they say, is in the details.

    Related: How ChatGPT and Generative AI Can Transform the Way You Run Your Business

    To integrate ChatGPT into your marketing plan, you might start by considering very specific use cases. For instance, you might already know a few weak points in your marketing plan — maybe you’re attracting first-time visitors to your website but struggling with your page bounce rate.

    In this case, you might consider implementing ChatGPT to help you craft new language that engages your target market. Even better, use an AI-powered chatbot on your company web page. That way, users can interact with a live conversation partner whose responses may be indistinguishable from a live representative.

    These are just two common examples. You might also consider adapting ChatGPT to serve other functions, including:

    • Crafting search engine optimization (SEO) keywords and search terms
    • Generating social media posts
    • Creating compelling content captions and titles for your other content marketing
    • Writing optimized blog posts and online articles
    • Producing scripts for video content or podcasts

    ChatGPT is best used to augment tasks and initiatives you’re already engaged in, and to that end, it can be powerful. Even if you simply dictate your ideas to the program, it can polish your words and create a script you can use for podcasts, videos and more. (Just make sure you put your editing hat on afterward.)

    Related: ChatGPT: What Is It and How Does It Work?

    2. Look for new tools that will help people use ChatGPT

    You don’t have to reinvent the wheel. That is, you don’t have to find ways to use ChatGPT in its raw form.

    Instead, look for ways that other companies and developers are adapting this technology to create custom marketing tools driven by ChatGPT but tailored to fulfill a specific function.

    For example, Notion has created a tool called WriteGPT. It’s powered by ChatGPT but designed specifically to compose personalized emails for your target audience.

    By entering your recipient’s website into the program, the tool creates content that “speaks their language,” using phrases and vocabulary that show areas of alignment, which might lead to more conversions.

    Likewise, you can now leverage ChatGPT to gather continuous customer feedback through a tool called Hubble. This feedback can help you learn more about your target market’s needs and pain points, which you can then use as part of your product development and future marketing presentations.

    These are just the start. Again, everyone’s talking about the “revolutionary impact of AI,” which also creates needs that developers can meet using AI-powered business tools.

    In other words, the smartest thing marketers can do is stay alert and look for ChatGPT products that enhance their marketing strategies and refine their methods. In some cases, they can use these tools “out of the box” rather than having to develop every plan from scratch.

    Related: What Does ChatGPT Mean for the Future of Business?

    3. Don’t invent use cases

    If you don’t find use cases, it’s possible they simply don’t exist. Trying to find ways to shoehorn ChatGPT into your business could be a distraction, not an enhancement.

    Today’s consumers are highly sensitive to scams and manipulative marketing tactics. As such, it’s possible that making a shift in your marketing efforts could backfire on you.

    For instance, you might use ChatGPT to learn how to speak to your target market. But if you start throwing in too much slang and jargon about how your products are “on fleek,” you could come across as desperate — or worse, outdated — among the very crowd you’re trying to reach.

    Furthermore, it’s important to remember that ChatGPT is still in its infancy.

    If you ask it to generate 10 marketing ideas for your electronics business, you’re likely to get 10 ideas that are very similar to what every business owner in America gets. That might change as technology improves, but for the time being, attention is still required to refine the way you use the program in your marketing plans.

    Related: How to Start a Business With $100 Using ChatGPT, AI Tools

    Instead of imposing AI tools on every aspect of your business possible, think of ways to use ChatGPT to accelerate things you’re already doing. For instance, if you currently produce video content, ask ChatGPT to create a script. If you write blogs, ask it to help you generate creative titles.

    Think of ChatGPT as a means of eliminating bottlenecks or enhancing and streamlining your current efforts overall. And, don’t give in to the pressure to try something brand new. It might not work out the way you hope it will.

    The future of AI-powered marketing

    What does the future hold for ChatGPT? In all likelihood, stiff competition. Google has already released Bard as a direct competitor. Regardless, ChatGPT has very much emerged as a proof-of-concept, which means it’s only a matter of time before even more competitors emerge, or, as noted, other programs arrive that adapt the application to specific purposes.

    The sky truly is the limit when it comes to business marketing. These AI products may very well revolutionize many industries, though they also create new demands for marketers to make judgment calls about how best to leverage such tools.

    In the final analysis, advances in AI once again call for marketers to tap into the greatest resource of all: the human mind.

    Related: How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

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    John Boitnott

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  • How To Use ChatGPT | Entrepreneur

    How To Use ChatGPT | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    2023 started with ChatGPT setting the internet on fire — a good fire, but a conflagration, nonetheless. Everyone got excited as they explored, tested and pushed OpenAI’s artificial intelligence tool.

    The program’s native ability to respond to questions and provide answers has been nothing short of extraordinary. (You’re probably wondering at this point if it even wrote this intro — which, to be clear, it did not.)

    Nevertheless, ChatGPT’s ability to construct texts that read with a natural, human flow is uncanny. It’s the kind of potential that gets managers and entrepreneurs alike to sit up and pay attention.

    The question is, if you’re considering using ChatGPT for your team or business, how should you put that desire into practice? Here are a few suggestions for realistic ways you can unlock the potential of ChatGPT for your business’s content needs.

    1. As always, start with expectations

    Yes, we’re going to start with a “set expectations” primer before we get into the meat of the issue. Why? Because this is a tool where expectations are particularly relevant.

    Many want to use ChatGPT as a magic bullet. Why pay salaried writers or invest tens of thousands of dollars a year into a stable of freelancers? With ChatGPT, you can get free, auto-generated texts that read better than a lot of blogs that are out there on the interweb. Who’s going to notice the difference (besides your accountant)?

    But the reality is that while it’s a huge step forward, ChatGPT isn’t a comprehensive solution for text-based content creation. On the contrary, in a sense, all it’s doing is regurgitating data from the web, the same way Google has for years. In this case, the delivery is simply in a more approachable, paraphrased format.

    This is helpful for readability. But it should also be a caution to those considering throwing all of their eggs into the ChatGPT basket. Writing for The New Yorker, Ted Chiang addresses this subtle weakness when he says, “The fact that ChatGPT rephrases material from the Web instead of quoting it word for word makes it seem like a student expressing ideas in her own words, rather than simply regurgitating what she’s read; it creates the illusion that ChatGPT understands the material.”

    Chiang goes on to point out that this ability to repackage data doesn’t imply learning or inherent understanding, “In human students, rote memorization isn’t an indicator of genuine learning, so ChatGPT’s inability to produce exact quotes from Web pages is precisely what makes us think that it has learned something. When we’re dealing with sequences of words, lossy compression looks smarter than lossless compression.”

    Related: Walmart Leaked Memo Warns Against Employees Sharing Corporate Information With ChatGPT

    To put it another way, ChatGPT may be a great way to present information creatively. And there are certainly ways to use that to your advantage. But all the program is doing is repackaging pre-existing data. This doesn’t lead to high-quality final drafts. Instead, it should be used at the beginning of the creative process (more on that in a minute).

    2. Inform ChatGPT if you want it to inform your readers

    The other important thing to consider when unlocking the potential of ChatGPT isn’t what it can give you but rather what you’re bringing to the table. If you come up with a half-baked idea or an uninformed suggestion, it can discolor the results.

    Think of it in the context of working with a freelance writer. In most cases, you hire a writer because they have a knack for presenting information in a relatable and accessible manner. Unless you’re dealing with a niche situation, few hiring managers expect writers to be subject matter experts (SMEs) on the topics they’re writing about.

    They’re experts at writing. That’s why they’re helping you. If you want that arrangement to succeed, you need to ensure that they have the data required to create an informed piece of content. This can come from you. It could come from partnering them up with an SME. It could come from paying them extra to research a subject in depth. Regardless, you need to make sure they have the right information needed before you expect them to write something worth reading.

    Providing detailed prompts

    The same goes for ChatGPT. You want to present the program with thoughtful, complete prompts if you want a good result. SEO and content platform MarketMuse’s Senior Content Strategist, Stephen Jeske, speaks to this concept,

    “Well-structured prompts are critical to getting good output from a large language model like ChatGPT.”

    Jeske adds that this process doesn’t just mean you include the right data points. You also need to figure out what your readers are asking by using tools like MarketMuse’s Questions Data, “Part of that involves making sure the output answers important questions — the type a reader would want answered when consuming that content. MarketMuse data, like that available in Questions, can make that happen.”

    If you want to unlock the full potential of ChatGPT, you need to put in your homework first. Yes, you don’t have to compose a 500-word article on a topic. But make sure you clearly understand the information and questions that you’re trying to answer before you have the program compose any text.

    3. Use ChatGPT as a jumping-off point

    Finally, make sure that you’re using ChatGPT as a way to kickstart the creative process, not complete it. The program’s strength lies in the beginnings, not the polished final copy.

    Don’t treat ChatGPT as a free pass. Instead, use its abilities to streamline content creation by:

    • Brainstorming topic ideas.
    • Creating outlines for human writers to follow.
    • At most, composing “first drafts” of text that a writer can significantly alter through editing activity.

    If you can do your research, find the right questions you want to answer, and use the tool to grease the wheels of the creative process, you can unlock the potential of ChatGPT to truly impact your business. Just remember that everything starts with your expectations. Don’t treat AI as a hack. Instead, utilize it as a tool — one might even say a partner — that you can collaborate with to take your content creation to the next level.

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  • OpenAI unveils new chat history and data management settings for ChatGPT

    OpenAI unveils new chat history and data management settings for ChatGPT

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    OpenAI has unveiled new privacy options for ChatGPT, the company announced on Tuesday. “ChatGPT users can now turn off chat history, allowing you to choose which conversations can be used to train our models,” the company said in a press release. 

    Once toggled off, the conversations will no longer appear in the user’s conversation history sidebar.

    OpenAI hopes that this new feature provides users an “easier way to manage your data than our existing opt-out process.” The company said that when a user disables their chat history, OpenAI will retain conversations for 30 days to review “only when needed for abuse” before permanently deleting them from the system.

    The company also announced that they are working on a “ChatGPT Business” subscription for those who need further control over data management. OpenAI said that by default, user data from their business subscription would not be used to train models, and that they plan to make the subscription available “in the coming months.”

    Additionally, OpenAI introduced a new “export” option in settings, which allows users to export their ChatGPT data, and then receive an email with their conversation history and other relevant information.

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  • Moodle Forms Solution Partnership With Copyleaks for AI Content and Plagiarism Detection

    Moodle Forms Solution Partnership With Copyleaks for AI Content and Plagiarism Detection

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    Moodle, the world’s most customizable and trusted eLearning solution that empowers educators to improve our world, and Copyleaks, the leading AI-based text analysis platform that identifies potential plagiarism and the presence of AI content, verifies authenticity and ownership, and inspires error-free writing, today announced a partnership that brings comprehensive content integrity to Moodle’s worldwide users.

    With the explosive growth of AI chatbots, including ChatGPT, many organizations are pondering how to manage and respond to AI-generated content and its wider implications, a particular concern in academia, whose instructors often incorporate writing assessments in their curricula to assess comprehension and hone writing skills. With students relying on AI tools to generate their writing—11.2% of all papers and assignments contain AI-generated content according to a recent Copyleaks analysis—it becomes impossible to demonstrate that they meet learning requirements effectively.

    AI-generated and plagiarized content are also major concerns for enterprises. Both are against Google’s Webmaster Guidelines, for example, meaning it could have wide-ranging implications when it comes to a website’s search engine optimization and overall visibility.

    Through the partnership, Moodle administrators and instructors are able to easily detect AI-generated content within a matter of seconds, including ChatGPT4, with 99% accuracy across a dozen languages, including English, French, Portuguese, and Spanish. Also, a first, they can detect at the sentence level AI content that is interspersed with content written by a human, providing a more in-depth, nuanced analysis. 

    Coupled with Copyleaks’ AI-based plagiarism and paraphrasing detection, instructors can be confident knowing they have complete content integrity. 

    “Many of our clients have expressed concerns about the use of AI for content generation, particularly in the higher education space,” says Jonathan Moore, Head of Moodle US. “Our partnership with Copyleaks will make it simple for Moodle administrators and instructors to detect AI-generated content in order to encourage thoughtful, original content that shows subject mastery.”

    “Understandably, there is a rising concern about AI-generated content within the world of education and beyond; we are all still learning the rules together,” says Copyleaks CEO Alon Yamin. “This partnership with Moodle helps us further achieve our goal: to provide the best tools and information available anywhere for educational institutions and enterprises worldwide so that they have full insight to make informed decisions about what the rules are for them surrounding AI-generated content.”

    Copyleaks leverages an AI-based multi-pronged approach to content authentication, initially identifying whether content was written by a human or an AI chatbot. If fully or partially written by a human, the platform then determines whether the content is original or if it has been plagiarized or paraphrased.

    The commercial partnership between Moodle and Copyleaks comes at an essential time in which everyone is adapting and determining how to best respond to new technologies that can significantly impact the integrity of original, human-produced content.

    ###

    About Copyleaks

    Dedicated to creating secure environments to share ideas and learn with confidence, Copyleaks is an AI-based text analysis company used by businesses, educational institutions, and millions of individuals around the world to identify potential plagiarism and paraphrasing across nearly every language, detect AI-generated content, verify authenticity and ownership, and empower error-free writing.

    For more information, visit our website or follow us on LinkedIn.

    About Moodle 

    Moodle is the world’s most customizable and trusted eLearning solution that empowers educators to improve our world. Hundreds of millions of people in thousands of educational institutions and organizations around the globe use Moodle as a toolbox to manage their online learning. Moodle Certified Partners and Service Providers provide advanced skills and services to enable customers to build the best online learning experiences. Their team of experts works with clients to identify their unique needs, whether they are seeking support with hosting, course design, custom development, or anything in between. 

    For more information, visit Moodle US or follow us on LinkedIn and Twitter.

    Source: Copyleaks

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  • Why Selling a Business Is the Next Use Case for AI | Entrepreneur

    Why Selling a Business Is the Next Use Case for AI | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Artificial intelligence has quickly become the most talked about technology in recent years. While generative AI like ChatGPT and AI-powered search engines like Google Bard and Bing are getting lots of attention, there are also some powerful innovations bringing AI to a surprising range of use cases and industries. One example is using AI to help sell your online business.

    A big trend right now among online business entrepreneurs is that when business owners get to the point of deciding to sell a business, they don’t want the process to take too long. They want to quickly, painlessly and efficiently find the right buyer. This need for speed also works for the opposite side of the transaction. Prospective buyers of online businesses don’t want to get lost in the clutter of too many choices and irrelevant listings; they want to quickly zero-in on the right businesses that are relevant to their expertise and a good fit for their investment goals.

    AI can be the missing link for more efficient online business exits and acquisitions. With the power of AI, online business sellers and buyers can get a more precise sorting and matching process to help prospective deal partners get connected faster.

    Let’s see a few reasons why AI can be the next “killer app” for selling online businesses.

    Related: Does AI Deserve All the Hype? Here’s How You Can Actually Use AI in Your Business

    Expectations are rising for online business mergers and acquisitions

    Small online businesses, such as ecommerce stores, content-based websites and blogs, mobile apps and software-as-a-service (SaaS) solutions, have become a larger part of the “Main Street” of the digital economy in recent years. As these business categories have grown, there has been increasing interest from investors and rising expectations for how to make M&A deals for these businesses.

    Selling a business is a huge decision, both financially and emotionally. It’s kind of like selling a home; you’ve poured years of time, work and effort into this asset and you want to get the best price that the market will bear. When you list your online business for sale, you don’t want it to linger on the market or attract a bunch of tire-kickers who are not serious buyers. When online business owners decide to exit, they want to quickly and efficiently connect to a shortlist of qualified buyers who are genuinely interested in buying a business and who are ready to talk about details and advance to a deal-making stage.

    For investors, the process of buying online businesses has traditionally been too full of friction and clutter. If you’re an online business investor, you don’t want to have to sort through a bunch of irrelevant listings or get spammed by sales pitches. Your goal as a business buyer is to quickly find relevant, high-potential acquisition opportunities that are a good fit for your investment goals and expertise.

    AI can help meet these rising expectations for both sellers and buyers. With AI-powered recommendations and smarter search capabilities, online business sellers can quickly get their business on the radar of qualified buyers, while prospective buyers can use AI tools to meet their unique investment goals and get access to high-potential deal flow on tap.

    Related: AI and ChatGPT Are the Future of Business Growth — But They Still Have Limitations

    Institutional investors want to find relevant, profitable online businesses

    Online businesses are not just for solo tech geeks working out of their garages anymore. Digital Main Street businesses are attracting increased interest from sophisticated institutional investors, such as family offices, private equity firms and aggregators. These larger investors have more complex needs than first-time online business buyers or solo entrepreneurs.

    For example, if you’re an institutional investor looking to buy online businesses, you typically will have a larger portfolio of online businesses that you want to match or expand. Your team will likely have a certain industry vertical or space that you prefer to invest in, as that fits your expertise and experience. You might also have certain deal size parameters or other unique data points that you’re looking for to help determine whether an investment is a good fit.

    AI for buying online businesses is an essential development for sophisticated institutional investors. Machine learning and AI-powered recommendations can help these investment teams quickly surface and hone in on a list of potential M&A targets that fit their parameters and investment goals, with higher accuracy and at scale.

    Related: Thinking About Starting an Online Business? 2023 Is the Right Time to Do It. Here’s Why.

    AI will become a ‘personal assistant’ for online business M&A

    There’s been a lot of hype and chatter about AI and what it means for the future of humanity and how people work. Will AI replace all human knowledge workers? Will AI make people obsolete? I believe that these fears are overblown. AI will be like any other technology that humans have developed: as we learn how to interact with these tools and build them into our workflows, AI will help people work better and faster. It might eliminate a few jobs in the short run, but it will ultimately create many more new opportunities for humans to do more of what they do best.

    Here’s how that might look for online business M&A. Think about the traditional process of buying or selling a business in the pre-digital era. You had to work with a business broker. You had to set up a listing. You had to market the business and look for qualified buyers. Some deals might have happened by word of mouth or within a known universe of investors, but the process took much longer and was unnecessarily complicated and costly.

    Today, as AI capabilities continue to improve, we’re going to see AI become a kind of “personal assistant” or digital intern that helps online business buyers and sellers do their deals faster, more efficiently, and with greater precision. AI will be a friendly digital helper that is with you at every step of the way — offering up smarter searches, better recommendations and more accurate results, leading to more constructive conversations for business sellers and investors.

    AI is going to drive big changes in how every industry operates, and the online business M&A space is no different. But the future is bright. By eliminating friction, clutter and costs from the process of buying and selling online businesses, entrepreneurs can do more of what they do best: building successful companies and delivering value for customers.

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    Blake Hutchison

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  • Introducing TeddyGPT: Toymint Debuts Innovative AI Teddy Companion, Powered by OpenAI

    Introducing TeddyGPT: Toymint Debuts Innovative AI Teddy Companion, Powered by OpenAI

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    Toymint Launches TeddyGPT, a Revolutionary AI Companion that Combines Physical and Digital Play for an Immersive and Educational Experience

    Toymint, a pioneer in inventive toys and children’s products, proudly announces the introduction of their groundbreaking product, TeddyGPT. This state-of-the-art AI teddy chat delivers an interactive, engaging, and educational experience for children and families. TeddyGPT uniquely fuses the appeal of a physical toy with advanced AI capabilities.

    Transforming Playtime with Cutting-edge AI Technology and Minted Teddy Toy

    Toymint introduces TeddyGPT, a revolutionary new AI companion that promises to transform playtime for children and their families. This one-of-a-kind toy combines the enchantment of a physical teddy bear with the newest advancements in artificial intelligence, providing an unmatched interactive experience that promotes communication, companionship, and learning.

    Powered by OpenAI, TeddyGPT allows the toy companion to understand and respond to a diverse range of topics, questions, and prompts, creating engaging conversations that ignite children’s curiosity and creativity beyond conventional toys.

    A Comprehensive Learning Tool

    Beyond conversation, TeddyGPT boasts numerous educational features to support children’s cognitive development. The AI teddy can enhance language learning through immersive conversations in multiple languages and encourage interactive storytelling, nurturing creativity and imagination.

    Adaptable to Individual Preferences and Needs

    Toymint has designed TeddyGPT to cater to each child’s unique preferences and needs. The AI teddy learns from interactions, refining its responses and engagement over time. This personalization helps TeddyGPT evolve as an effective learning tool and companion as children grow and their interests change.

    Availability and Pricing

    Toymint plans to launch TeddyGPT bundled into the Minted Teddy collector experience soon. The pre-order launch date and pricing for the AI teddy are yet to be announced. However, each purchase will include the advanced AI chat feature and a beautifully crafted physical teddy bear toy. Stay tuned for more information.

    About Toymint

    Toymint is a Vancouver-based web3 toy company committed to building a better world through high-quality, sustainable children’s toys. The Toymint team believes that exposing children to impactful, thoughtfully designed toys and experiences can shape a better future, as toys shape the children, and children shape the future.

    About Minted Teddy

    Minted Teddy strives to become the world’s most influential teddy bear, merging physical and digital play as a collectible metaverse toy. It seeks to inspire and create value for future generations through art and cutting-edge technology. Each teddy, designed by Italian artist Claudio Bellini, is a playable character in the Mintedverse, paired with an eco-friendly action figure crafted by distinguished industrial designer Isis Shiffer.

    Source: Toymint

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  • Family of Formula One champ Michael Schumacher plans legal action over AI-generated interview

    Family of Formula One champ Michael Schumacher plans legal action over AI-generated interview

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    The family of Formula One great Michael Schumacher plans to take legal action against a German magazine for publishing what it claimed to be an artificial intelligence-generated interview with Schumacher.

    Family spokesperson Sabine Kehm confirmed to The Associated Press by email on Thursday that legal action is being planned over a “fake artificial intelligence interview by German outlet Die Aktuelle.”

    The magazine printed a photo of the 54-year-old Schumacher on its front page last weekend along with the words: “Michael Schumacher, the first interview!”

    The magazine also wrote “it sounds deceptively real” with the supposed quotes attributed to Schumacher generated by AI. Die Aktuelle is one of many tabloid celebrity magazines in Germany.


    ChatGPT: Grading artificial intelligence’s writing

    08:02

    It was while skiing in the French Alps at Meribel that Schumacher fell in December 2013 and suffered a near-fatal brain injury. His head hit a rock which split open his helmet. Doctors removed blood clots but others were left untouched because they were too deeply embedded in his brain.

    Since being transferred from hospital in September 2014, the seven-time F1 champion continues to be cared for privately at a family home in Switzerland.

    Schumacher shares the record for most F1 titles with British driver Lewis Hamilton, who drives for Mercedes. Schumacher retired from F1 in 2012 after three seasons with Mercedes and was replaced on the team by Hamilton.


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  • Dunki: ChatGPT pens a romantic song for Shah Rukh Khan and Taapsee Pannu; you’ll be stumped with the results

    Dunki: ChatGPT pens a romantic song for Shah Rukh Khan and Taapsee Pannu; you’ll be stumped with the results

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    After the stupendous success of Pathaan, all the Shah Rukh Khan fans are desperately waiting for his next two big releases – Jawan and Dunki. While Jawan will hit the theatres this year, there is a long wait for Dunki. The film directed by Rajkumar Hirani will see Taapsee Pannu opposite Shah Rukh Khan. It is for the first time that Shah Rukh Khan and Taapsee Pannu will be seen in a film together. Well, the film’s release is far but here’s something to add on to the excitement. Also Read – Allu Arjun starrer Pushpa 2 The Rule is the most awaited Hindi film; Check other movies in the list

    Everyone is high on ChatGPT fever so we asked the AI app to write a romantic song for Shah Rukh Khan and Taapsee Pannu because hey, an SRK film is incomplete without a romantic gaana in which he is not spreading his arms. And we are pretty stumped with the read. Also Read – Bollywood movie sequels starring Salman Khan, Shah Rukh Khan and more that fans wanted but never got made

    Read the lyrics of the song generated by ChatGPT below:

    Chorus:
    Dunki, dunki, dil mein basi hai tu,
    Mere saare sapne sajaya hai tu,
    Kaisa ye ishq hai, mujhko bata de,
    Teri aankhon mein khoya hai main. Also Read – Amitabh Bachchan wanted ChatGPT to write his blogs; here’s why he changed his mind

    Verse 1:
    Main toh khwabo mein basa tha,
    Tera mera ek sa tha,
    Phir mila tujhe dekha teri,
    Saansein meri hai ruk gayi.

    Chorus:
    Dunki, dunki, dil mein basi hai tu,
    Mere saare sapne sajaya hai tu,
    Kaisa ye ishq hai, mujhko bata de,
    Teri aankhon mein khoya hai main.

    Verse 2:
    Tera muskurana mujhe bekhoo kar deta hai,
    Tera pyar jeene ki waham deta hai,
    Teri baat, teri khwahish,
    Meri zindagi meri aarzoo.

    Chorus:
    Dunki, dunki, dil mein basi hai tu,
    Mere saare sapne sajaya hai tu,
    Kaisa ye ishq hai, mujhko bata de,
    Teri aankhon mein khoya hai main.

    Bridge:
    Tu hi mann ki kahani hai,
    Tu hi mujhmein samaayi hai,
    Dunki, dunki, dil mein basi hai tu,
    Mere saare sapne sajaya hai tu.

    Chorus:
    Dunki, dunki, dil mein basi hai tu,
    Mere saare sapne sajaya hai tu,
    Kaisa ye ishq hai, mujhko bata de,
    Teri aankhon mein khoya hai main.

    Outro:
    Dunki, dunki, dil mein basi hai tu,
    Mere saare sapne sajaya hai tu,
    Kaisa ye ishq hai mujhko bata de,
    Teri aankhon mein khoya hai main.

    Well, what do you have to say about it? Any tune that hit your head while reading the lyrics? Tweet to us and let us know. For more entertainment news, stay tuned to BollywoodLife.

    Stay tuned to BollywoodLife for the latest scoops and updates from Bollywood, Hollywood, South, TV and Web-Series.
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  • ChatGPT reveals how Salman became bhai for his fans and admirers

    ChatGPT reveals how Salman became bhai for his fans and admirers

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    Salman Khan is gearing up for the release of Kisi Ka Bhai Kisi Jaan which also stars Pooja Hegde, Venkatesh, Bhagyasree, Shehnaaz Gill, Palak Tiwari and more. Kisi Ka Bhai Kisi Jaan is one of the most anticipated films starring Salman. The promotions of Kisi Ka Bhai Kisi Ki Jaan are in full swing already with the cast members giving out interviews or attending chat shows together. In the Kisi Ka Bhai Kisi Ki Jaan trailer, we have seen how Salman played the elder brother of three brothers. The superstar is known as Bhaijaan in real life. But how did Salman become Bhai for his fans and admirers? ChatGPT reveals. Also Read – Kisi Ka Bhai Kisi Ki Jaan song O Balle Balle: Salman Khan, Shehnaaz Gill make fans go crazy with a peppy energetic Punjabi track

    ChatGPT reveals how Salman Khan became bhai for his fans and admirers

    Salman Khan is one of the most popular celebs in the Indian film industry and enjoys a global fanbase. His fans and admirers address him as Bhai with respect and a lot of love. ChatGPT pondered over the same when asked how Salman became Bhai. The AI Chatbot shares that it is not able to accurately determine the reason and time when Salman was first addressed as Bhai. The term Bhai, ChatGPT shares is used in Hindi-speaking households as a term of endearment. Also Read – Raghav Juyal denies that he is dating Shehnaaz Gill; ‘I have no…’

    Salman Khan has been a public figure for decades now. ChatGPT says that Salman’s on-screen persona as a protective and caring elder brother in many of his films contributed to his widespread adoption of the nickname by his fans and admirers. Do you agree with this notion of ChatGPT? Tweet to us @bollywood_life. Also Read – Sana Khan struggled to walk; Shah Rukh Khan pushed, take a look at the iconic moments from Baba Siddique’s Iftaar bash over the years

    Salman Khan opens advance bookings for Kisi Ka Bhai Kisi Ki Jaan

    Kisi Ka Bhai Kisi Ki Jaan is releasing on the 21st of April which is just a couple of days away now. And the advance bookings for the Salman starrer have opened already. Salman Khan took to his social handles and shared the news. He asked fans to work for four more days and then enjoy Kisi Ka Bhai Kisi Ki Jaan in theatres with family as it is a family film. Salman also adds that advance books are open. He asked fans to close it by booking tickets. Salman shared his still from the movie while announcing the same. Check out his tweet here:

    Raghav Juyal, Siddharth Nigam and Jassie Gill play Salman Khan’s younger brothers who are paired opposite Shehnaaz Gill, Vinali Bhatnagar and Palak Tiwari in the Farhad Samji directorial.

    Stay tuned to BollywoodLife for the latest scoops and updates from Bollywood, Hollywood, South, TV and Web-Series.
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  • How AI could help prevent gun violence

    How AI could help prevent gun violence

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    How AI could help prevent gun violence – CBS News


    Watch CBS News



    As gun violence continues, one company is trying to use AI to help prevent further tragedy. Manuel Bojorquez takes a look at how the technology can help spot threats in real time.

    Be the first to know

    Get browser notifications for breaking news, live events, and exclusive reporting.


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  • Google CEO on AI Regulation: ‘There Has To Be Consequences’ | Entrepreneur

    Google CEO on AI Regulation: ‘There Has To Be Consequences’ | Entrepreneur

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    The capabilities of artificial intelligence — and the speed at which the technology is being released to the public — are garnering a mix of reactions from tech enthusiasts, CEOs, and experts.

    For Google CEO Sundar Pichai, AI is an increasingly important aspect of Google’s business — the company released its AI chatbot, Bard, in February and has other projects on the horizon, like a prototype called “Project Starlink,” which aims to enhance video conferencing by simulating a more life-like experience.

    In an interview with “60 Minutes” on Sunday, Pichai said AI is one of the most significant discoveries of our time.

    “I have always thought of AI as the most profound technology humanity is working on — more profound than fire or electricity,” Pichai said in the interview. “We are developing technology that will be far more capable than anything we have ever seen before.”

    Pinchai told the program that there should be government regulation of AI, especially with the emergence of deep fakes, saying the approach to the technology would be “no different” from the way the company tackled spam and Gmail.

    Related: We Asked Google’s AI Bard How To Start A Business. Here’s What It Said.

    “We are constantly developing better algorithms to detect spam,” Pichai said. “We would need to do the same thing with deep fakes, audio, and video. Over time there has to be regulation. There have to be consequences for creating deep fake videos which cause harm to society.”

    In March, in an open letter signed by tech leaders (notably Elon Musk and Apple co-founder Steve Wozniak) and CEOs called for a six-month pause on AI development to manage and assess potential risks. To date, the letter has over 26,000 signatures.

    Related: Bill Gates Doesn’t Agree With The Movement to Pause AI Development — Here’s Why

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    Madeline Garfinkle

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