Tag: chatgpt

Is an AI-Media Legal Fight Brewing?

AI was hardly on the media’s radar last year, but concerns around tools like ChatGPT have fast become top of mind. Last month, the Wall Street Journal reported that a group of companies including the New York Times, Journal parent News Corp, Axel Springer, and IAC were discussing forming a new coalition to address whether news content should be used to train the technology—and how publishers should be compensated for that content. And on Sunday, Semafor reported that the coalition, which may launch a lawsuit and “press for legislative action,” is close to being formalized.

The publishers are being led by billionaire media mogul and IAC founder Barry Diller himself, according to Semafor. “The most immediate threat they see is a possible shift at Google from sending traffic to web pages to simply answering users’ questions with a chatbot,” Semafor’s Ben Smith reports. For example, IAC CEO Joey Levin said, the chatbot could turn a Food & Wine review into a text-only, attribution-less recommendation of a bottle of wine. “The machine doesn’t drink any wine or swirl any wine or smell any wine,” Levin said. “Search was designed to find the best of the internet. These large language models, or generative AI, are designed to steal the best of the internet.”

The full make-up of the emerging media coalition, along with whether legal action results, remains to be seen. News Corp, for one, is not part of the coalition, a source familiar with the matter told Vanity Fair. Another source familiar with the matter confirmed that Axel Springer is part of the coalition. The New York Times declined to comment.

It’s not the first time that publishers have sought payment for tech platforms’ use of their content; between 2019 and 2022, Facebook doled out annual payments reportedly exceeding $20 million for the Times, $15 million for the Washington Post, and $10 million for the Journal. But this time, according to Semafor, publishers are looking for more. “If these breakthrough language models rely on their inputs, [publishers] argue, the share of the value they collect should be commensurate—and should run into the billions of dollars across the industry,” he wrote, noting that the publishers are “also threatening to try their luck in court, where complex questions about how copyright law applies to both the inputs to AI training and the outputs of AI models remain largely untested.” It’s also worth noting that tech executives still have yet to figure out a clear business model for AI, as that the technology is extremely costly to maintain. It is “very early days” for large language models, Google spokeswoman Jenn Crider told Semafor.

Still, AI companies aren’t showing any signs of slowing down, with the Times reporting last week on how several top news executives were disturbed by a demonstration of Google’s new AI article-writing tool. As my colleague Joe Pompeo wrote last month, industry leaders have been sounding the alarm both in public and private, including at Jessica Lessin’s annual gathering in Jackson Hole earlier this summer. Among the slew of news leaders present at the off-the-record shindig were Smith, Insider’s Nicholas Carlson, Rolling Stone’s Noah Shachtman, and Times executive editor Joe Kahn. Kahn, for his part, “caused some of his fellow attendees to prick up their ears when he speculated about a group effort among publishers to ‘make sure they don’t get screwed again,’” Pompeo reported, with one attendee noting that Kahn “doesn’t talk a lot in these things, so when he does, you kind of listen.”

Charlotte Klein

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July 24, 2023
Make ChatGPT Work For You With This Course Bundle, Now Only $29.99 | Entrepreneur

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

As an entrepreneur who is likely stretched thin, ChatGPT seems to be a tool that sounds too good to be true. The only problem? You need to know how to work with it, and artificial intelligence technology can be intimidating.

If you’d like to better understand AI and ChatGPT, you don’t have to head back to the classroom. With The Complete ChatGPT Artificial Intelligence OpenAI Training Bundle you can get an education from the comfort of your couch…all for just $29.99 (reg. $52) for a limited time.

This bundle comes packed with four different info-packed courses, all offering instruction on how to make artificial intelligence technology work for you. Do it on your own time from your device with no prior knowledge required. Your education can kick off with ChatGPT for Beginners. This course, taught by Mike Wheeler, schools you on the fundamentals of OpenAI’s ChatGPT. You’ll see how to best utilize the tool, from writing computer code to streamlining your daily workflow.

And you’ll get more hands-on ChatGPT experience with courses like ChatGPT: Artificial Intelligence (AI) That Writes for You. This one is taught by instructor Alex Genadinik, who guides you through using ChatGPT to create marketing content, blog posts, social media captions, and more to ensure you’re reaching all potential customers.

Entrepreneurs can discover all the ways ChatGPT can work for them with The Complete ChatGPT Artificial Intelligence OpenAI Training Bundle, now just $29.99 (reg. $52) for a limited time.

Prices subject to change.

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July 22, 2023
Google’s New AI Tool May Put Newsrooms In a Bind

Some executives found it “unsettling.” And some people “said it seemed to take for granted the effort that went into producing accurate and artful news stories.”

That’s how, according to the New York Times, leaders at the Times, the Washington Post, and the Wall Street Journal reacted to a new tool that Google is testing, known internally as Genesis, that uses artificial intelligence to write news articles. The tool “can take in information—details of current events, for example—and generate news content,” according to the Times, which reported on Wednesday that Genesis had been demonstrated for executives at the three organizations. “Google believed it could serve as a kind of personal assistant for journalists, automating some tasks to free up time for others,” the Times reports, adding that “the company saw it as responsible technology that could help steer the publishing industry away from the pitfalls of generative A.I.”

The executives’ reportedly queasy response to Google’s pitch, though, speaks to the media’s growing anxiety about artificial intelligence, and the role it may come to play in newsrooms. For months, the explosion of ChatGPT has fueled widespread concerns about the chatbot mimicking journalists’ writing, replacing jobs dedicated to listicle/aggregate/summary coverage, and threatening journalistic standards. Newsrooms that have experimented with AI-generated stories, such as BuzzFeed, have already confronted the shortcomings of the technology—but it hasn’t been enough to steer everyone away. As Vox’s Peter Kafka notes, executives at G/O media—which publishes sites like Gizmodo, the Onion, and Jezebel—plan to create more AI-generated stories, despite the errors and scrutiny it recently wrought on the company. “G/O’s continued embrace of AI-written stories puts the company at odds with most conventional publishers, who generally say they’re interested in using AI to help them produce content but aren’t—for now—interested in making stuff that is almost 100 percent machine-made,” Kafka writes. (Google’s pitch, for what it’s worth, seems to be in sync with the media’s concerns: Jenn Crider, a Google spokeswoman, told the Times that AI is “not intended to, and cannot, replace the essential role journalists have in reporting, creating and fact-checking their articles,” saying that they could instead provide options for headlines and other writing styles. But it’s easy to see how the technology could be used otherwise.)

Google’s new tool comes as OpenAI—the parent company to ChatGPT—is striking its own news and tech-sharing partnerships with media organizations. Last week, in one of the first such deals, the Associated Press said it’d reached a two-year arrangement with OpenAI to license AP’s text archive of news stories to help train its AI algorithms, with the AP getting access to OpenAI’s technology and product expertise in return. “The company is currently in discussions with other major news companies about licensing news content and tech-sharing deals,” according to Axios. And earlier this week, OpenAI said it had reached a two-year deal with the American Journalism Project “to help fund efforts by local outlets to experiment with artificial intelligence technology,” Axios reported. OpenAI will commit $5 million in grant funding for local news initiatives through AJP, as well as “up to $5 million worth of credits that can be used by AJP’s portfolio companies to access its tech products,” according to Axios’ Sara Fischer. Local news companies, Fischer reports, will be “awarded credits will be encouraged to experiment with ways the technology can be leveraged across entire news organizations,” such as using AI to better sort through complicated FOIA data.

Charlotte Klein

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July 20, 2023
As Revolutionary As ChatGPT Is, Real Estate Still Needs Real People

While technology may enable more and more parts of the home-buying process, people tend to want … [+] people, not machines, to advise and inform them through the most important life decisions.

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Amidst warnings from scientists and engineers that artificial intelligence (AI) is advancing more quickly than the resolution of ethical control issues surrounding it, ChatGPT has arrived in the residential real estate universe. Agents countrywide have begun using it to write listing descriptions and assemble pitch packages. Just last week, one of our New York agents reported assembling a co-op board package in which two of the reference letters were drafted by ChatGPT. What’s more, she said, they weren’t bad!

The pace of life-changing innovation accelerates with each generation. The Industrial Revolution, during the first half of the 19^th century, mechanized processes that had not changed for literally thousands of years. Human and/or animal labor was behind the production of everything: food, clothing, travel, books. With the advent of the steam engine, boats became engine driven. Factories began to make cloth and clothing. Trains enabled people and goods to travel long distances at formerly unimaginable speeds.

Next came the automobile, transforming distance and individualizing travel. Then the automated stock ticker. The radio. Airplanes. Television. The world my parents inhabited would have been completely unrecognizable to their grandparents. But all that progress/fallout from the Industrial Revolution had no real transformative equivalent until the arrival of personal computing and the Internet. Today’s kids, who learn to swipe as early as they learn to walk, would, in turn, be unrecognizable to THEIR grandparents. And as transformative as the Internet has been to how we gather information and how information technology seems to be altering people’s work habits forever, the tidal wave of artificial intelligence will transform everything again, perhaps even more profoundly.

The deep ethical and practical questions behind this newest revolution boil down to this: what will OUR role, as humans, be in a world in which machines can think and do so many of the things which historically only we could think and do. For real estate agents, the longer-term implications seem clear: bots will be more and more efficient at organizational tasks. They will get better and better at writing descriptive prose. They will develop search skills so that engines like StreetEasy and Zillow will become more sophisticated about extrapolating buyer criteria to create a broader pool of listings that fit, or mostly fit, described criteria.

The same threat exists in many other businesses. Reporters, in particular, will be under fire as chatbots can increasingly both research stories and write them, accessing in moments an entire world’s database of relevant facts, interviews, and opinions. Stockbrokers and asset managers, already threatened by index funds and program trading, will have even more need to define a credible value proposition.

As with so many technology innovations, however, the degree of disintermediation will likely be most influenced by the cost and quality of the product being sought. The very wealthy will almost certainly continue to retain wealth advisors, for two reasons: first, because they probably got or remained rich by understanding that they know a great deal about their specialty and recognize the benefit of hiring someone who is equally expert in THEIR specialty, and second, because they simply don’t have time to do everything well.

The same will be true in the real estate brokerage business. The bots will likely have much more impact in lower price point markets where inventory is more similar and algorithms thus more likely to be applicable across a broad selection of properties. In addition, while technology may enable more and more parts of the home-buying process, people tend to want people, not machines, to advise and inform them through the most important life decisions. People have another set of advantages. We listen to tone of voice, we watch body language, we try to attend to the subtle cues that words alone fail to communicate. At least for now, that is the territory where real estate agents continue to add value and where AI cannot follow.

Frederick Peters, Contributor

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July 18, 2023
Expose ChatGPT Resumes and Uncover Real Talent Using These 5 Effective Strategies | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.

The rise of artificial intelligence has undoubtedly revolutionized various aspects of our lives, and the recruitment process is no exception. With ChatGPT, a state-of-the-art AI language model, job seekers can now create impeccable resumes with minimal effort. It’s like the fairy godmother of the job-seeking world, magically transforming resumes into Cinderella-like creations. While this may save time and energy for candidates, it creates a challenge for hiring managers and leaders who must cut through the noise to identify the true Cinderellas before the clock strikes midnight, and all you’re left with are a bunch of artificial pumpkins. This article offers five effective ways for leaders to navigate AI-written resumes and uncover the real stars during interviews.

1. Focus on behavioral questions

One of the most effective methods to evaluate a candidate’s real potential is by asking behavioral questions during the interview. These questions provide insight into a candidate’s past experiences, decision-making strategies, and general thought processes, allowing you to gauge how they may perform in your organization. While AI-generated resumes may present a flawless image, asking questions that require candidates to share specific examples can help you see beyond the polished façade.

Related: 5 Creative Interview Questions to Ask Job Applicants

2. Test candidates’ skills with real-world scenarios

A well-crafted resume may showcase a candidate’s skills on paper, but it doesn’t always translate to their real-world capabilities. Implementing practical assessments, such as role plays, case studies, or hands-on exercises, can effectively separate the wheat from the chaff. Evaluating how candidates perform in situations that mirror the challenges they would face in the role will help you distinguish the true performers from those who merely shine on paper.

3. Get creative with problem-solving exercises

To cut through the noise of AI-written resumes, challenge your candidates with unique problem-solving exercises. This approach goes beyond evaluating technical skills and focuses on assessing creativity, critical thinking and adaptability. By presenting candidates with unexpected scenarios, you can observe how they think on their feet and navigate complex situations, much like a jungle explorer navigating through a dense forest of AI-enhanced resumes to find the hidden treasure of authentic talent.

Related: 7 Ways to Help Your Employees Become Better Problem-Solvers

4. Ask for work samples and references

Requesting work samples and references is a time-tested method to verify a candidate’s genuine capabilities. While AI-generated resumes may present an impressive array of accomplishments, work samples offer tangible evidence of a candidate’s past performance. References from previous employers or colleagues can also provide valuable insights into a candidate’s work ethic, collaboration style, and potential fit within your organization.

5. Pay attention to nonverbal cues and emotional intelligence

Lastly, remember that interviews are not just about assessing a candidate’s technical prowess; they also provide an opportunity to evaluate their emotional intelligence and interpersonal skills. Pay attention to nonverbal cues, such as body language, tone of voice, and eye contact, as they can offer clues about a candidate’s sincerity, confidence, and overall fit for your team. By focusing on these aspects, you can uncover the real talent that may be hidden behind a polished, AI-crafted resume.

Related: 7 Interview Questions That Determine Emotional Intelligence

AI-written resumes have certainly added an extra layer of complexity to the recruitment process. Without a proper process and an element of intuition, you could end up with a fancy recipe writer that doesn’t possess the skills or capacity necessary to withstand or contribute to the heat of the kitchen. However, by incorporating these five strategies into your interviews, you can confidently cut through the noise and discover the true performers that will drive your organization forward. Happy talent hunting.

Kash Hasworth

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July 14, 2023
Sarah Silverman sues OpenAI and Meta over copied memoir

Comedian and actor Sarah Silverman is suing OpenAI and Meta, alleging that the technology companies developed artificial intelligence tools that freely copied her memoir, “The Bedwetter,” without permission.

Silverman, an Emmy-winning performer and former cast member on “Saturday Night Live,” is the latest content creator to file a lawsuit over so-called large language models (LLM), which underpin burgeoning “generative” AI apps such as ChatGPT. LLMs develop their functionality by “training” on vast amounts of written and other content, including material created by professional and amateur writers.

Silverman’s lawyers say training AI by having it process others’ intellectual property, including copyrighted material like books, amounts to “grift.” In parallel complaints filed July 7 along with two other authors, Chris Golden and Richard Kadrey, Silverman accused OpenAI — which created ChatGPT — and Facebook owner Meta of copying her work “without consent, without credit and without compensation.” The plaintiffs are seeking injunctions to stop OpenAI and Meta from using the authors’ works, as well as monetary damages.

In exhibits accompanying the complaints, filed in the U.S. District Court for the Northern District of California, ChatGPT is asked to summarize Silverman’s memoir, as well as works by the other authors. It produces accurate summaries as well as passages lifted verbatim from the works, but doesn’t include the copyright information that is customarily printed in these and other books — evidence that it was fed a complete copy of the work, according to the complaint.

OpenAI CEO admits he fears artificial intelligence causing “significant harm to the world”

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OpenAI and Meta both trained their respective LLMs in part on “shadow libraries” — repositories of vast amounts of pirated books that are “flagrantly illegal,” according to the plaintiffs’ lawyers. Books provide a particularly valuable training material for generative AI tools because they “offer the best examples of high-quality longform writing,” according to the complaint, citing internal research from OpenAI.

OpenAI and Meta did not immediately respond to a request for comment.

Joseph Saveri and Matthew Butterick, the attorneys representing the authors, in January also sued Stability AI on behalf of visual artists who accused the “parasite” app of glomming off their work. Last year the duo filed a lawsuit against GitHub, alleging its AI-assisted coding tool built on stolen coders’ work.

The AI field is seeing a vast influx of money as investors position themselves for what’s believed to be the next big thing in computing, but so far commercial applications of the technology has been hit or miss. Efforts to use generative AI to produce news articles have resulted in content riddled with basic errors and outright plagiarism. A lawyer using ChatGPT for court filings also was fined after the tool invented nonexistent cases to populate his briefs.

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July 10, 2023
Sarah Silverman Sues OpenAI, Meta For Use of Copyrighted Works | Entrepreneur

Comedian and author Sarah Silverman, along with authors Christopher Golden and Richard Kadrey, filed lawsuits against OpenAI and Meta on Friday, accusing the companies of copyright infringement.

The lawsuits claim that the tech giants’ chatbots — OpenAI’s ChatGPT and Meta’s LLaMA — were trained using Silverman’s and the other authors’ copyrighted works without their permission. The plaintiffs also argue that the works were obtained from unauthorized sources known as “shadow libraries,” where books are “available for bulk download via torrent systems,” the lawsuit states.

The lawsuits consist of various types of copyright violations, negligence, unjust enrichment, and unfair competition. Silverman and the other plaintiffs are seeking relief by way of statutory damages, restitution of profits, and “other remedies” as a result of the companies’ “unlawful conduct.”

In the complaint, exhibits provided demonstrate how ChatGPT summarized the plaintiffs’ books when prompted, and did so in thorough detail, giving “very accurate summaries,” and thereby violating their copyrights. The lawsuit emphasizes that the chatbot fails to “reproduce any of the copyright management information” that the authors included in their works.

Silverman’s memoir, The Bedwetter is the first book shown as evidence in the complaint, followed by Golden’s Ararat and Kadrey’s Sandman Slim (the latter two are works of fiction). All works are shown to be summarized by ChatGPT in detail, which the lawsuit claims “would only be possible” if the AI models were trained using their books. The complaint acknowledges that the summaries, mostly accurate, do have “some details wrong,” but that is “expected.”

Related: Authors Are Suing OpenAI Because ChatGPT Is Too ‘Accurate’ — Here’s What That Means

“Still, the rest of the summaries are accurate, which means that ChatGPT retains knowledge of particular works in the training dataset and is able to output similar textual content,” the lawsuit states.

Sarah Silverman in March 2023. Jason Kempin | Getty Images

The lawsuit against Meta alleges that the authors’ books were included in datasets used to train Meta’s LLaMA models, with ThePile (one of Meta’s sources for its training datasets) mentioned explicitly as sourced from the illicit Bibliotik private tracker which, along with other “shadow libraries,” the lawsuit says is “flagrantly illegal.”

The authors argue in both lawsuits that they never provided consent for their copyrighted books to be used to train the companies’ chatbots.

Joseph Saveri and Matthew Butterick, the lawyers representing the authors, have created a website to address concerns from other writers, authors, and publishers regarding ChatGPT’s ability to generate text similar to copyrighted material.

“Since the release of OpenAI’s ChatGPT system in March 2023, we’ve been hearing from writers, authors, and publishers who are concerned about its uncanny ability to generate text similar to that found in copyrighted textual materials, including thousands of books,” the lawyers write on the blog. “It’s a great pleasure to stand up on behalf of authors and continue the vital conversation about how AI will coexist with human culture and creativity.”

Related: OpenAI Rolls Out New Feature to Help Teachers Crack Down on ChatGPT Cheating — But Admit the Tool Is ‘Imperfect’

OpenAI and Meta did not immediately respond to Entrepreneur’s request for comment.

Madeline Garfinkle

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July 10, 2023
Sarah Silverman Sues Maker Of ChatGPT For Copyright Infringement

Sarah Silverman is suing the creator of ChatGPT for unauthorized use of her 2010 book “The Bedwetter,” according to a lawsuit Friday in a U.S. District Court.

The comic has joined authors Richard Kadrey and Christopher Golden in two class-action lawsuits against tech giants OpenAI and Meta, the creator of rival AI chatbot LLaMA, which were reported by The Verge on Sunday.

The writers’ copyright suits accuse the corporations of illegally training their open-source AI models with text from the authors’ books without consent. The suits also accuse the companies of training their models on content culled from unauthorized online “shadow libraries” like Library Genesis and Z-Library, which the documents describe as “flagrantly illegal.”

Sarah Silverman arrives at the Vanity Fair Oscar Party on Feb. 9, 2020.

Evan Agostini via Associated Press

In evidence for the suit against OpenAI, the plaintiffs claim ChatGPT violates copyright law by producing a “derivative” version of copyrighted work when prompted to summarize the source.

Both filings make a broader case against AI, claiming that by definition, the models are a risk to the Copyright Act because they are trained on huge datasets that contain potentially copyrighted information.

According to the news website, each suit contains six counts of various types of copyright violations, negligence, unjust enrichment and unfair competition, for which the authors are seeking statutory damages and restitution of profits.

The cases claim the three plaintiffs are among “thousands” of creatives who are being taken advantage of.

Silverman, Kadrey, and Golden’s attorneys Joseph Saveri and Matthew Butterick wrote about the larger impact of AI on their website, LLMlitigation, where they said they’ve heard stories from “writers, authors, and publishers who are concerned about [ChatGPT’s] uncanny ability to generate text similar to that found in copyrighted textual materials, including thousands of books.”

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July 9, 2023
Week In Review: July 2, 2023

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July 2, 2023
ChatGPT maker OpenAI sued for allegedly using

OpenAI, the artificial intelligence firm behind ChatGPT, went from a non-profit research lab to a company that is unlawfully stealing millions of users’ private information to train its tools, according to a new lawsuit that calls on the organization to compensate those users.

OpenAI developed its AI products, including chatbot ChatGPT, image generator Dall-E and others using “stolen private information, including personally identifiable information” from hundreds of millions of internet users, the 157-page lawsuit, filed in the Northern district of California Wednesday, alleges.

The lawsuit, filed by a group of individuals identified only by their initials, professions or the ways in which they’ve engaged with OpenAI’s tools, goes so far as to accuse OpenAI of posing a “potentially catastrophic risk to humanity.”

While artificial intelligence can be used for good, the suit claims OpenAI chose “to pursue profit at the expense of privacy, security, and ethics” and “doubled down on a strategy to secretly harvest massive amounts of personal data from the internet, including private information and private conversations, medical data, information about children — essentially every piece of data exchanged on the internet it could take-without notice to the owners or users of such data, much less with anyone’s permission.”

“Without this unprecedented theft of private and copyrighted information belonging to real people, communicated to unique communities, for specific purposes, targeting specific audiences, [OpenAI’s] Products would not be the multi-billion-dollar business they are today,” the suit claims.

The information OpenAI’s accused of stealing includes all inputs into its AI tools, such as prompts people feed ChatGPT; users’ account information, including their names, contact details and login credentials; their payment information; data pulled from users’ browsers, including their physical locations; their chat and search data; key stroke data and more.

Microsoft, an OpenAI partner also named in the suit, declined to comment. OpenAI did not immediately respond to CBS MoneyWatch’s request for comment.

Without having stolen reams of personal and copyrighted data and information, OpenAI’s products “would not be the multi-billion-dollar business they are today,” the lawsuit states.

The suit claims OpenAI rushed its products to market without implementing safeguards to mitigate potential harm the tools could have on humans. Now, those tools pose risks to humanity and could even “eliminate the human species as a threat to its goals.”

What’s more, the defendants now have enough information to “create our digital clones, including the ability to replicate our voice and likeness,” the lawsuit alleges.

In short, the tools have have become too powerful, given that they could even “encourage our own professional obsolescence.”

The suit calls on OpenAI to open the “black box” and be transparent about the data it collects. Plaintiffs are also seeking compensation from OpenAI for “the stolen data on which the products depend” and the ability for users to opt out of data collection when using OpenAI tools.

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June 30, 2023
How ChatGPT and AI Can Boost Your Shopify Store | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
Staying ahead of the competition requires embracing cutting-edge technologies in today’s fast-paced digital world. ChatGPT, powered by artificial intelligence (AI), offers immense potential for transforming customer experiences, improving conversions and boosting overall business performance.

Let’s explore how you can harness the power of ChatGPT and AI to supercharge your Shopify store and achieve tremendous success.

Understanding ChatGPT and AI

ChatGPT and generative AI have revolutionized the way businesses interact with customers. ChatGPT, developed by OpenAI, is a language model powered by deep learning algorithms that can engage in human-like conversations.

Conversely, AI encompasses a broader range of technologies that enable machines to simulate intelligent behavior. ChatGPT and AI can enhance customer support, personalize shopping experiences and automate tasks when integrated into a Shopify store.

Related: How to Use AI Tools Like ChatGPT in Your Business

Optimizing customer support with ChatGPT

Customer support plays a vital role in the success of any Shopify store. It’s essential to provide your customers with exceptional assistance and prompt responses to their inquiries. This is where ChatGPT shines. Integrating ChatGPT into your business operations can take your customer support to new heights.

Implementing a chatbot powered by ChatGPT allows you to offer round-the-clock assistance, ensuring your customers can get help whenever needed. Whether during the day, late at night or on weekends, your chatbot can respond instantly to customer queries, helping them find the information they need quickly and efficiently.

With new ChatGPT and chatbot integrations, you can offer “improv” human-like conversations that personalize conversations and tailor products to your customer’s needs. But ChatGPT provides more than just automated responses. It can understand and engage in human-like conversations, providing a personalized touch to your customer support.

Imagine a customer browsing your store looking for a new pair of running shoes. ChatGPT lets your chatbot analyze past purchases, browsing history and preferences to offer personalized product recommendations. You can consider their preferred brands, sizes and even running styles to suggest the perfect pair of shoes. This level of personalization enhances the shopping experience, making customers feel valued and understood.

Personalizing shopping experiences

You can take personalization to the next level when using AI-powered recommendation engines in your Shopify store. These recommendation engines leverage AI algorithms to analyze customer data, such as browsing history, purchase behavior and preferences, to better reflect their shopping suggestions and tastes.

When a customer visits your Shopify store, the recommendation engine can present them with a curated selection of products that align with their interests and past purchasing behavior. It goes beyond generic suggestions and considers their preferences, styles and price ranges.

For example, if a customer frequently purchases athletic wear, the recommendation engine can showcase new arrivals or discounted items in that category. It can also consider preferred brands, sizes and colors to offer a highly personalized shopping experience. It’s like finishing your favorite series and seeing suggestions just like it. Keeping your existing customers is cheaper and easier than getting new ones.

By providing personalized product recommendations, you enhance the customer’s engagement and the likelihood of purchasing. Customers feel valued when they see products that align with their preferences, increasing their confidence in your store and leading to higher conversion rates.

Moreover, AI-powered personalization is not limited to product recommendations. It can extend to personalized promotions, targeted marketing campaigns and customized email newsletters. You can further nurture customer relationships and drive repeat purchases by using AI algorithms to segment your customer base and deliver personalized content.

Related: Powering Personalized Shopping: The AI Way

Automating tedious tasks

Running a Shopify store involves numerous repetitive and time-consuming tasks. AI can automate these tasks, allowing you to focus on core business activities. For example, AI-powered inventory management systems can monitor stock levels, predict demand and automate reordering, ensuring you never run out of popular products. Additionally, AI algorithms can automate email marketing campaigns, personalized product promotions and even social media management, saving you valuable time and effort. More on this below.

Analyzing data for business insights

Data is the lifeblood of any successful business. With AI, you can leverage advanced analytics and machine learning algorithms to gain actionable insights from your Shopify store’s data. AI can analyze customer behavior, identify patterns and predict future trends, empowering you to make data-driven decisions. By understanding customer preferences, optimizing pricing strategies and identifying potential market opportunities, you can fine-tune your Shopify store’s operations and drive tremendous success.

One area where AI excels is in email marketing. You can automate personalized email campaigns tailored to individual customer preferences and behavior by employing AI-powered email marketing tools. AI algorithms analyze customer data, such as purchase history, browsing behavior and engagement patterns, to deliver targeted and relevant email content. This level of personalization enhances the customer experience and improves your email campaigns’ effectiveness, increasing open and click-through rates and ultimately driving more conversions.

Integrating ChatGPT and AI into your Shopify store

Now that you understand the immense potential of ChatGPT and AI, it’s time to incorporate them into your Shopify store. Follow these steps to get started:
1. Identify your goals: Determine the specific areas of your Shopify store where ChatGPT and AI can provide the most value, such as customer support, personalization or automation.
2. Choose the right tools: Explore the available ChatGPT and AI platforms, and select the one that best aligns with your business requirements and budget. Consider factors such as ease of integration, scalability and customer support. Always check your store to see if Shopify has provided seamless integration.
3. Plan your implementation: Develop a comprehensive implementation plan, considering factors like data integration, customization and training your AI models. Collaborate with experts, or utilize resources provided by the AI platform to ensure a smooth integration process.
4. Test and iterate: Launch your AI-powered features in a controlled environment, and gather customer feedback. Continuously iterate and improve your AI systems based on customer interactions and insights. Make a thing of it; let your customers know you’re trying something new, and invite them to tell you about it.
When employing the strength of ChatGPT and AI, you can transform your Shopify store into a highly successful business. The possibilities are endless — from optimizing customer support and personalizing shopping experiences to automating tedious tasks and analyzing data for insights. Embrace these technologies, stay ahead of the curve, and create exceptional experiences that drive customer satisfaction, loyalty and business growth.

Related: The 4 Marketing Strategies Your Shopify Store Needs to Drive Traffic
Eric Netsch

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June 28, 2023
Unity Announces Big ‘AI’ Plans, Developers Have Concerns

Video games engine provider Unity announced earlier today the introduction of two new machine-learning platforms, one of which in particular has developers and artists asking questions of the company that, at time of publishing, have yet to be answered.

The Week In Games: What’s Releasing Beyond Lara Croft

From Unity’s blog:

Today we’re announcing two new AI products: Unity Muse, an expansive platform for AI-driven assistance during creation, and Unity Sentis, which allows you to embed neural networks in your builds to enable previously unimaginable real-time experiences.

Muse is essentially just ChatGPT but for Unity specifically, and purports to let users ask questions about coding and resources and get instant answers. Sentis, however, is more concerning, as it “enables you to embed an AI model in the Unity Runtime for your game or application, enhancing gameplay and other functionality directly on end-user platforms.”

Because “AI” is a technology that in many cases is utterly reliant on work stolen from artists without consent or compensation, Unity’s announcement led to a lot of questions about Sentis, with particular focus on the tech’s ability to create stuff like images, models and animation. Scroll down past the announcement tweet, for example, and you’ll see a ton of variations of the same query:

just to jump on the train, which dataset y’all pull the art from???

Unity needs to be fully transparent about what ML models will be implemented, including the data they have been trained on. I don’t see any possible way ML, in current iterations, can be effective without training on countless ill gotten data.

REALLY concerning image generator stuff. What datasets?

Hi, what dataset was this trained on? Is this using artwork from artists without their permission? Animations? Materials? How was this AI trained?

You do realize that AI-created assets can’t be used commercially, so what was the rationale for adding this feature?

Which datasets were used in development of this? Did you negotiate & acquire all relevant licenses directly from copyright holders?

It’s a very specific question, one that at time of publishing Unity has yet to answer, either on Twitter or on the company’s forums (I’ve emailed the company asking the question specifically, and will update if I hear back). Those familiar with “AI”’s legal and copyright struggles can find the outline of an answer in this post by Unity employee TreyK-47, though, when he says you can’t use the tech as it exists today “for a current commercial or external project”.

Note that while there are clear dangers to jobs and the quality of games inherent in this push, those dangers are for the future; for the now, this looks (and sounds) like dogshit.

Experience the art of the possible | Unity AI

Luke Plunkett

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June 27, 2023
Some Companies Are Paying Up To $800k For ChatGPT Experience | Entrepreneur

ChatGPT, the AI prompt-driven chatbot created by OpenAI last year, instantly garnered worldwide attention. The chatbot’s ability to generate immediate content can help workers with anything from writing rental listings to computer code.

The tool has also garnered criticism, especially with concerns over privacy, ethics (notably in law), and how AI could replace human jobs. When it comes to the latter, the answer is complicated. In May, the World Economic Forum estimated that nearly 14 million jobs — or 2% of current employment — could disappear by 2027 due to increased adoption of AI technology.

Later that same month, OpenAI CEO Sam Altman told Congress that AI will replace jobs but can also create “much better” ones.

Related: IBM Says 7,800 Jobs (or Nearly 30% of Its Workforce) Could Be Replaced By AI

According to a recent report by ResumeBuilder, which surveyed 1,187 business leaders in the U.S., 92% are currently hiring — 91% of which are looking for workers with ChatGPT experience.

They’re also willing to pay.

Per the report, one in four survey respondents said the starting salary for AI “prompt engineers” will exceed $200,000, and 17% said it will exceed $300,000.

“With this expertise not yet widely available in the hiring market, those candidates with ChatGPT and AI skills will be highly sought after from progressive companies,” said Chief Career Advisor at ResumeBuilder, Stacie Haller, in the report. “As this tech is still so new, there is a race to bring on employees with this skill in order for the company to stay cutting edge, and it looks like companies are willing to pay to do so.”

And the race to recruit workers with AI skills has also prompted urgency: 30% of business leaders looking for ChatGPT skills said they are hiring “urgently” for the positions, 11% of which said it is “very urgent.”

What Does Working with ChatGPT Mean, Exactly?

A roundup by Business Insider found that the positions calling for ChatGPT skills range from titles like “machine learning engineer” and “AI data operations specialist” to more conventional roles like product managers and copywriters, except the posting mentions skills with the AI chatbot gives candidates a “competitive edge.”

Many of the job postings examined paid six figures, including two for the remote job search engine, Crossover, which listed positions (now closed) for a senior director of product management and chief product officer — both of which mentioned ChatGPT experience in the listing. Each starting salary is $800,000.

Madeline Garfinkle

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June 26, 2023
Discover How You Can Use AI in Your Business with This $29.99 Bundle | Entrepreneur

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

According to Forbes, eight out of 10 small businesses are run by a single owner without employees. If you are an entrepreneur doing it all solo and wearing many hats, it might behoove you to master AI and see where technology can fill in some gaps.

Fortunately, mastering AI and buzzy tools like ChatGPT can be done entirely from home with the help of some informative online courses. And right now, The Complete ChatGPT Artificial Intelligence OpenAI Training Bundle can give you a well-rounded education for just $29.99 — $22 off the usual $52 price tag.

Packed with four informative courses, this bundle schools you on ways AI can make your life as an entrepreneur a whole lot easier. And you don’t have to have any prior knowledge.

The course ChatGPT for Beginners is taught by Mike Wheeler and shows you the fundamentals of working with ChatGPT. This tool from OpenAI can be used to write poetry, short stories, computer code, and a whole lot more, and Mike will walk you through how it can help your workflow. By the end of the course, you’ll have a solid foundation on ChatGPT that should hopefully make your 9-to-5 a little easier.

Courses like ChatGPT: Artificial Intelligence (AI) That Writes for You, taught by Alex Genadinik, shows you how to create blog, social media, and other content that can help your business and engage potential clients and customers. You’ll even see how to create a business using an AI tool for writing and copywriting. Create a ChatGPT AI Bot with Django and Python, and Create a ChatGPT AI Bot with Tkinter and Python to round out this bundle.

The Complete ChatGPT Artificial Intelligence OpenAI Training Bundle schools you on AI and ChatGPT, and it’s on sale now for just $29.99 (reg. $52)

Prices subject to change.

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June 25, 2023
“Knowledge-based” jobs could be most at risk from AI boom

The boom in “generative” artificial intelligence may usher in the “next productivity frontier” in the workplace, but it could also cause job losses and disruption for some knowledge-based workers such as software developers and marketers, according to McKinsey.

Integrating generative AI tools into the workplace could theoretically automate as much as 70% of the time an employee spends completing tasks on the job, the consulting firm estimated. That could help many workers save time on routine tasks, which in turn will boost profitability for businesses, McKinsey said in a recent report.

For the U.S. economy as a whole, meanwhile, the gains could be considerable, adding $4.4 trillion annually to the nation’s GDP.

But such productivity gains could come with a downside, as some companies may decide to cut jobs since workers won’t need as many hours to complete their tasks. Most at risk from advanced forms of AI are knowledge-based workers, who tend to be employed in jobs that traditionally have had higher wages and more job security than blue-collar workers.

As a result, most knowledge workers will be changing what they do over time, McKinsey Global Partner Michael Chui told CBS MoneyWatch.

Generative AI will “give us superpowers” by allowing workers to be more productive, but employees will need to adapt, Chui said. This “will require reskilling, flexibility and learning how to learn new things.”

AI could replace half of workers’ daily work activities by 2045, which McKinsey said is eight years earlier than it had previously forecast.

Where AI will thrive

To be sure, AI won’t transform every job, and it could impact some corporate fields more than others. At the top of the list are software development, customer service operations and marketing, according to Rodney Zemmel, a senior partner at McKinsey.

Software engineering teams are likely to rely on generative AI to reduce the time they spend generating code. Already, big tech firms are selling AI tools for software engineering, which is being used by 20 million coders, the firm found.

Customer service operations could also undergo a transformation, with AI-powered chatbots creating quick, personalized responses to complex customer questions. Because generative AI can quickly retrieve data for a specific customer, it can reduce the time human sales representatives need to respond.

Marketers also could tap AI to help with creating content and assist in interpreting data and with search engine optimization.

Workers who are concerned about their jobs should stay on top of emerging technologies like generative AI and understand its place in their respective fields,the McKinsey experts recommended.

“Be on the early edge of adoption” to stay ahead in the job market, Zemmel advised.

The ChatGPT Revolution | CBS Reports

22:38

Still, most jobs won’t be transformed overnight, Zemmel said.

“It’s worth remembering in customer service and marketing just how early this technology is and how much work needs to be put in to get it to work safely, reliably, at scale, and the way that most human professional enterprises are going to want to use it,” he noted.

Examining past technological advances provides a hint of how AI is likely to impact workers.

“How many jobs were lost when Google came out?” Zemmel asked. “I’m sure the answer wasn’t zero, but companies didn’t dramatically restructure because of all the work that was no longer needed in document retrieval.”

Zemmel said that when he asks corporate managers how they use AI technologies, the common answer is “writing birthday poems and toasts.” So AI “still has a way to go before it’s really transforming businesses,” he added.

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June 16, 2023
Save $60 on This Comprehensive Online Course on ChatGPT | Entrepreneur

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

With all the buzz around artificial intelligence, you may be wondering how it can benefit you as an entrepreneur. The technology may be intimidating, but one of the newest and hottest tools in AI, ChatGPT, is surprisingly easy to navigate.

According to Statista, 55% of marketers are already using ChatGPT for marketing purposes. If you’d like to join the growing majority of workers employing ChatGPT for portions of their business, Introduction to ChatGPT can help. This helpful online course can guide you through the ins and outs of this new AI tool, and you can currently snag it on sale for just $19.99, $60 off the usual price and the best price available online, for a limited time.

See how to make ChatGPT work for you from the comfort of your couch. One of the leaders in online learning, International Open Academy, guides you through this new technology with 25 hours of content. This information is covered in nine lectures that you can fit into your busy schedule, showing you all the ways to use artificial intelligence.

International Open Academy walks through the seven ways AI can be used in daily life, both professionally and personally — through content creation, client services, market research, lead generation, data analytics, sales and marketing, and HR management. See how to use it for your current venture, or maybe discover a whole new field you can tap into with help from ChatGPT. You’ll be receiving a certificate of completion at the end of the course, granted if you score over 55% on each course module’s exam.

Take the mystique out of ChatGPT with Introduction to ChatGPT courses, on sale for the best price online, just $19.99 (reg. $80), for a limited time.

Prices subject to change.

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June 14, 2023
Finance-specific LLMs promise workflow automation | Bank Automation News

The generative AI boom may be in its infancy, but financial institutions are already looking into how they can implement large language models to streamline workflows and increase productivity. LLMs — AI systems trained using massive amounts of data to produce human-sounding responses — have a staggering number of potential applications in banking. Use cases […]

Victor Swezey

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June 6, 2023
Industry leaders warn of AI risks

Industry leaders warn of AI risks – CBS News

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Dozens of industry leaders, including the CEO of ChatGPT creator OpenAI, are warning about the potential risks of artificial intelligence. They said it should be a “global priority” to mitigate the risks of extinction brought about by AI.

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May 30, 2023
Lawyer ‘Regrets’ Using ChatGPT in Legal Brief, Cites Fake Cases | Entrepreneur

As prompt-driven chatbots, such as ChatGPT, become mainstream tools used to save time on tasks in the U.S. workplace, there’s been concern over whether artificial intelligence will eventually replace human jobs.

But while the controversy surrounding which jobs will be eliminated continues, one thing is for sure — in some industries, the chatbot is less of a time-saver and more of a liability.

Steven A. Schwartz, a New York-based lawyer with over 30 years of experience, was ordered by the Southern District of New York to explain what the judge has called an “unprecedented case,” the New York Times first reported, or face possible sanctions for his actions.

According to the court order, six cases Schwartz cited in a legal brief were “bogus.”

Related: ChatGPT Could Cost You a Job Before You Even Have It, According to a New Report — Here’s How

“Six of the submitted cases appear to be bogus judicial decisions with bogus quotes and bogus internal citations,” Judge P. Kevin Castel wrote in the court order.

In an affidavit filed last week in response to the order, Schwartz admitted to using ChatGPT to do legal research despite never having used it prior to this instance and that he was “unaware of the possibility that its content could be false.”

Schwartz added that he “greatly regrets” using artificial intelligence to “supplement” his legal research.

A hearing is set for June 8 for Schwartz to further explain himself.

Related: Mike Rowe Says the Dirtiest Jobs Are Safe From the AI Revolution: ‘I Haven’t Seen Any Plumbing Robots’

Madeline Garfinkle

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May 30, 2023
How Marketers Can Ensure They’re Using AI Ethically | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving another major shift in the industry. As a Gen Xer, I’ve witnessed this transformation firsthand.

Initially, I was skeptical of ChatGPT’s potential as a generative language model to replace human creativity in content creation. However, after trying it out for myself, I was amazed by the quality of content it produced — and I’m not the only one. In a CNN interview, media theorist and author of the book Program or Be Programmed, Douglas Rushkoff, acknowledges how ChatGPT can write better than his students. Thus, its ability to write well makes it a valuable tool for marketers looking to streamline their content creation process.

As a result, 61.4% of marketers have already adopted AI or plan to use it, with 41.4% specifically using it for content marketing, according to the 2023 AI Marketing Benchmarking Report. While the time-saving and efficiency benefits of AI are clear, it’s crucial to consider the potential risks and ethical implications. With AI being relatively new and lacking clear guidelines and regulations, it’s currently the “wild west” of technology.

Related: Why Artificial Intelligence is Revolutionizing Marketing

Why marketers must be wary of AI

When it comes to marketing, AI can be a game-changer. However, as with any new technology, there’s a learning curve, and we must be aware of the potential risks involved. Unfortunately, some marketers may prioritize the benefits of AI over these potential risks, leading to a lack of awareness and education on ethical considerations related to AI.

One example of AI being used unethically in marketing is the creation of fake online reviews or social media posts. In 2019, researchers from the University of Chicago and the University of California, San Diego, created an AI system capable of generating fake Yelp reviews that were almost impossible to distinguish from real reviews. This practice can deceive consumers and harm them by leading them to make purchasing decisions based on false information.

It’s crucial for marketers to recognize the ethical considerations surrounding the use of AI in marketing and to take steps to ensure they’re using it responsibly. By doing so, we can harness the benefits of AI without sacrificing the trust and goodwill of our customers. As AI continues to shape the marketing landscape, it’s up to us to ensure it’s used in a way that’s transparent, fair and beneficial for everyone involved.

Ethical missteps with AI within marketing typically fall within the following areas:

Inaccurate information

While generative AI like ChatGPT is an impressive language model, it’s important to recognize that it’s not infallible. As with any technology, there are limitations to its capabilities that marketers need to be aware of. The AI is trained on a fixed dataset, which means it may not be aware of recent developments or events that have occurred since the cutoff. Additionally, natural language is often ambiguous, and the meaning of a statement can be dependent on contextual factors that may be misinterpreted and lead to inaccurate responses.

To test the accuracy of ChatGPT, I asked it a couple of questions. First, I asked, “What was the first animated film?” ChatGPT responded with Fantasmagorie, a short animated film by French animator Emile Cohl in 1908. However, when I reworded the question and asked, “What was the first animated cartoon?” ChatGPT responded with “Gertie the Dinosaur” a short film created by American cartoonist Winsor McCay in 1914. So, which one is correct? This is just a fun example, but it highlights the potential for inaccuracies when using AI-generated content.

As marketers and PR professionals, we often work closely with media outlets, and the content we produce isn’t always fact-checked. The use of AI-generated content may increase the potential for inaccuracies and unintentional misinformation. This underscores the importance of verifying and fact-checking all content, regardless of its origin. While AI can be a valuable tool, it’s crucial to exercise caution and not rely solely on AI-generated content without human oversight.

Disclosure and transparency

As the use of AI in content creation becomes more common, the question arises: Should the public be made aware when a content piece was produced by AI? While there are no specific laws or regulations that require disclosure of the use of AI-generated content, there are existing laws and regulations that may apply in certain contexts.

For example, the FTC has issued guidelines for advertising and marketing that require disclosure of material connections between advertisers and endorsers. These guidelines also apply to AI-generated content in advertising or marketing, if the content is being used to promote a product or service. However, the issue of transparency in AI-generated content goes beyond legal requirements.

For marketers and journalists, transparency is crucial to maintain trust with their audience. In January of this year, CNET paused AI-generated stories after The Verge reported that AI tools had been utilized for months without transparency or full disclosure. The lack of transparency was a problem not only for readers but also for CNET staff, who were sometimes left in the dark about how the company was using AI.

As AI technology advances, it’s possible that new regulations will be developed to address transparency concerns. In the meantime, being transparent about the use of AI in content creation is a best practice to maintain trust and integrity with the audience. With AI-generated content being used more frequently, it’s important to consider the implications of its use and ensure that it’s used in a way that’s transparent, ethical and responsible.

Copyright issues

If the AI-generated content incorporates copyrighted material, the marketer could be infringing on the exclusive rights of the copyright holder. Also, AI systems are typically trained on large datasets of text, images and other content. If a marketer uses copyrighted materials as part of the training data for an AI system without permission, they could be infringing on a copyright. To avoid copyright infringement when using AI-generated content, marketers should ensure they have the necessary rights and permissions to use any copyrighted materials that may be included in content. This may involve obtaining permission from the copyright holder or using only content that is in the public domain.

Related: Should You Trust Artificial Intelligence in Marketing?

Racial and gender bias

In 2016, Persado, a marketing technology company, made headlines when it used AI to generate marketing messages for Hillary Clinton’s presidential campaign. While the messages were designed to appeal to different demographic groups, an analysis found they contained gender biases. Specifically, the messages targeted toward women focused on emotions and relationships, while messages for men were focused on achievement and power.

As marketers, it’s our responsibility to ensure AI systems are trained on diverse and representative datasets and audited regularly for bias. We must design AI systems with fairness and transparency in mind and ensure they reflect the ethics and values of our organization. Without proper oversight, AI-generated content may unintentionally perpetuate biases and stereotypes that could harm our reputation and relationships with our audience.

To combat this, it’s crucial to have human oversight in the creation and deployment of AI-generated content. We must ensure the content created is free from bias and aligns with the values of our organization. By doing so, we can use AI as a tool to improve our marketing efforts and create more inclusive and ethical content.

User privacy

Respecting the privacy and security of our audience’s personal data is critical as a marketer. This means that if the AI-generated content involves the collection, processing or use of personal data, we must obtain user consent in accordance with data protection laws and regulations.

To obtain this consent, we need to provide clear and transparent information on how data is being collected and used in the AI-generated content. This not only ensures compliance with legal requirements but also builds trust with our audience by demonstrating we value their privacy.

However, data security is also a critical consideration. Marketers must take appropriate measures to ensure the security of the personal data that is collected and used in the AI-generated content. This may involve implementing technical measures to prevent unauthorized use, access or disclosure of the data.

By prioritizing user privacy and data security in the creation and deployment of AI-generated content, we can foster trust with our audience and avoid the risks of potential data breaches or privacy violations. As we continue to integrate AI into our marketing strategies, it’s essential to remain vigilant and uphold ethical and legal standards to safeguard our audience’s personal information.

Misleading information and manipulation

Marketers must be attentive regarding the potential risks of using AI-generated content, especially when it comes to chatbots or virtual assistants. These tools could be programmed to provide misleading information, intentionally steering customers toward particular products or services, and even deceiving them.

Furthermore, AI-generated social media posts or ads could be designed to manipulate customer behavior by eliciting emotional responses or creating a false sense of urgency to encourage purchases. These tactics are unethical and could damage the trust and reputation of a brand.

Therefore, we must prioritize fairness and transparency when using AI-generated content. We must ensure these technologies are not used to deceive or manipulate customers, but rather to enhance their experience and provide them with accurate information. By using AI-generated content ethically and responsibly, we can build trust with our audience and achieve long-term success for our brand. Ultimately, it’s crucial to prioritize ethical considerations and avoid any tactics that could harm our customers or our reputation.

Related: Artificial Intelligence May Add More Value to Marketing Than Human Brains

How marketers can ensure they (or their companies) utilize AI ethically

The use of AI in marketing and public relations has sparked important discussions around ethics and responsibility. However, it’s important to recognize that AI is a powerful tool that can be used for good. At my own marketing and public relations firm, we held a team meeting to discuss the ethical ramifications of AI and how we could utilize it to improve our client work while ensuring we remain ethical in our usage.

As professionals in the field, we must assess the benefits of AI and determine how it can be utilized with the lowest possible risk. We can develop written guidelines our team can agree on regarding how we will use and not use AI, taking into account factors such as accuracy and potential bias. It’s crucial to decide how the use of AI will be communicated or disclosed to clients or customers and ensure cybersecurity measures are in place to protect personal data.

Additionally, we must provide fact-checking for accuracy and monitor for bias, staying updated on the latest AI-related regulations and laws. By prioritizing transparency, accountability and responsibility, we can use AI as a tool to enhance our work and provide our clients with exceptional service.

It’s important to recognize AI is not a one-size-fits-all solution and may not be appropriate for all marketing or public relations activities. However, with clear communication, guidelines and accountability, we can ensure we approach AI usage ethically and responsibly, aligned with our values and the best interests of our clients. Let’s embrace the benefits of AI while upholding the highest ethical standards in our work.

But let’s get to the bottom line: You’re probably wondering if this article was written using AI. The answer is yes and no. I wrote this article based on my own and very human insights and experience, however, once written, AI was used for enhancement. I used AI to research examples, which I then fact-checked, and to edit my article for spelling and grammar mistakes and readability. Just to be transparent … and ethical.

Kelly Fletcher

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May 30, 2023