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Tag: charlie damelio

  • Insight On Being An It Girl

    Insight On Being An It Girl

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    I grew up watching print magazines slowly turn into forgettable social media reels and semi-viral online articles. But their core content hasn’t changed: follow the It Girl, become the It Girl. The It Girl changes with the season, but during her time in the sun, she dictates trends and demands respect wherever she goes.


    When I was younger, the It Girls were the Disney Channel stars I saw on my screen. I picked up every issue of
    Tiger Beat and J-14 magazine to read about what Zendaya was wearing and to see which shade of lipgloss Selena Gomez was using (some things don’t change). The articles were all the same, but you’d never get tired of hearing young Demi Lovato, Miley Cyrus, Raven Symone, and more giving dating advice to their adolescent, adoring fans.

    Then, middle school hit and it was Taylor Swift time (again, some things don’t change). As I sit and write this, Taylor most definitely is still the hottest topic…but mix in supermodels and actresses like Bella and Gigi Hadid, the Kardashians, Sydney Sweeney, Sofia Richie, and, of course, Hailey Bieber.

    @babybella777 3/18
    ♬ thinkin bout you – renny

    When I was reading
    The Cut’s It Girl issue this year, I realized they were right…everyone kind of is an It Girl these days. It Girls are being cycled faster than some trends, because there is room for more than one It Girl in this huge world.

    What Does It Take To Be An It Girl?

    I have a simple answer:
    a social media account and an air of confidence. Everyone is an It Girl in my eyes if they are living their best lives and doing it with confidence. If you want to chase after the influencer lifestyle and post TikToks all day, you’re an It Girl. If you want to post to your five friends on your private Snapchat story, you’re an It Girl.

    The It Girl lifestyle is a state of mind, there isn’t one sort of “look” they go for. As long as she is confident, and supports other women, she’s an It Girl. Because who can tell you otherwise if you’re playing the part?

    They’re famous just because they are who they are – they just have what It takes. The original It Girl idea came from New York City, notoriously breeding party-going, young, effervescent women who were famous for being themselves and nothing less. But the concept of the It Girl has evolved into something a bit more.

    It’s become a state of mind that women have developed…not to mention It Girl’s sister, Hot Girl. It Girl makeup trends populate on TikTok, you can see aesthetic Hot Girl lifestyle videos galore. Everyone wants to be That Girl…but who is That Girl?

    For me, the idea of an It Girl shouldn’t be to be the most liked person on this planet or to make as much money as possible…but to live a life that makes you happiest. It’s about wearing the clothes you want and doing your makeup how it feels best for
    you.

    Sure Alix Earle can influence you to buy any product, but what made her an It Girl was her honesty with her audience. Anyone can be considered beautiful, but if you’re not living life with good intentions then others can sniff that out.

    So yes, the It Girl can have the ten-step skincare routine and always look put together…but she can also go out all weekend and spend Sundays curled up on her couch mourning her bank account. She can buy the expensive bag and regret it tomorrow.

    Her secret? You can never tell what the It Girl is going to do next. She’s elusive, a bit unattainable, and yet she has to seem normal enough to be relatable.
    You can go anywhere in the world and find an It Girl.

    With social media, there’s always an It Girl somewhere. Charli D’Amelio and Addison Rae were the dominating It Girls of TikTok until the app cycled in more and more It Girls. Today, it’s Sofia Richie and her Old Money chic. Tomorrow, who knows?

    The other day, a friend of mine asked who the It Girl was. Right now, for many, it’s actresses like Jenna Ortega and Madelyn Cline. For others, it’s TikTokers like Monet McMichael and Alix Earle.
    Truly, the It Girl depends on who you ask.

    So, yes, it may be an overrated concept in theory…but it’s been developed into a mindset for many girls to instill confidence within themselves. Nothing wrong with striving for the It Girl lifestyle.

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    Jai Phillips

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  • The Age Of The Influencer Side Hustle: Which Brands Are Worth The Hype

    The Age Of The Influencer Side Hustle: Which Brands Are Worth The Hype

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    TikTok has to be the most influential app on our phones right now. It can sell a product out in seconds, ruin someone’s reputation, or send the lucky few into superstardom. Had their music not gone viral on the app, artists like Megan Thee Stallion and Doja Cat may never have been revealed to us.


    This phenomenon isn’t necessarily new; Vine’s video format is partially responsible for the likes of Shawn Mendes becoming popular. Yet, somehow TikTok eclipsed all social media in terms of influence and popularity.

    It all comes down to the era of the Hype House. During the pandemic, everyone was at their lowest scrolling through this new TikTok app…ready to purchase whatever Amazon storefront popped on their feed and ready to love any new characters who showed up along the way.

    Which is how we got to know influencers like Charli and Dixie D’Amelio, Addison Rae, Josh Richards, Bryce Hall, and Blake Gray. They began with the classic dancing videos, where Charli quickly became the most followed person on the platform. No matter what they posted, the younger crowds were obsessed.

    Addison Rae attending the Kenzo Front Row Menswear Spring Summer 2023 show as part of Paris Fashion Week on June 26, 2022 in Paris, France.

    Domine Jerome/ABACA/Shutterstock

    They began to form “Houses” where content creators would live in Los Angeles together to create content for TikTok and build their brands. Influencers who dominated the app soon were all under one roof, intermingling.

    Fans of the new generation of influencers began to ship couples like Noah Beck and Dixie D’Amelio, Charli and Lil Huddy. They rose to a level of superstar influencer status that has them in rooms with some of the most famous people in the world. Addison Rae was Kourtney Kardashian’s best friend for a moment there.

    But TikTok and internet celebrity is not enough for these guys…entire brands had to be built. Whether they chose to delve into the music industry or fashion and beauty, it seems like every influencer has a brand now in some way, shape, or form.

    Celebrity brands are constantly falling into question for whether or not they are just there to take your money. I mean, there’s no disrespect in getting that bag, but it would be nice to know when I should just save my money.

    Although I haven’t been one to closely follow The D’Amelio Show on Hulu, I am easily influenced. My For You Page is mostly product recommendations, trend-casting, and my favorite faces in Hollywood; I have bought into many celebrity brands and failed for no reason other than “TikTok told me to do it.” There are some influencer side hustles worth your cash…and others worth the skip.

    Item Beauty by Addison Rae

    @addisonre Lilly & Kiley glam girls 🌹🌹🕊🕊💋💋
    ♬ original sound – ❦

    When diving into Addison Rae’s Item Beauty brand, I was skeptical. I am aware that influencers know what a consumer wants a little more than a brand at times…but I can still feel wary when I hear TikToker Addison Rae has a makeup line at Sephora.

    Overall, the brand is solid. A few glitchy products like the Powder Hour Clean Blurring Powder and Hey Hi Halo Liquid Highlighter are skips. But, everything else is worth your money.

    My personal fave is the Lip Quip Clean Moisturizing Lip Gloss in the shade Hey Ya’ll, which is a sheer raspberry pink reminiscent of Addison’s classic look.

    Chamberlain Coffee by Emma Chamberlain 

    One of the only influencers who I genuinely trust with my entire life…Miss Emma Chamberlain. She’s been on YouTube for years now and isn’t really a TikTok influencer like the rest, but her coffee brand is always worth a mention.

    Emma’s known for her coffee recs and finally made her own line with Chamberlain Coffee. Making coffee and matcha at home can save you hundreds of dollars on coffee runs a month.

    My choice? The Matcha Starter Pack to have everything you need for Starbucks-level matcha.

    Morphe 2 by Charli & Dixie D’Amelio


    Morphe 2

    Morphe is known for their high quality, yet affordable makeup. The D’Amelio sisters teamed up with Morphe to create Morphe 2, multipurpose makeup for a simple yet glamorous look.

    The Hint Hint Skin Tint has almost a five-star rating at Ulta and is perfect for the trending minimal coverage makeup look. Almost anything from the Morphe 2 collection is worth your money.

    With all of these celebrity brands popping up, it’s no surprise I want to try them all…even if they are mildly disappointing.

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    Jai Phillips

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