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TOMORROW X TOGETHER, after releasing minisode 3: TOMORROW and The Star Chapter: TOGETHER, touring ACT: TOMORROW, and having the team motto, “Let’s be together, tomorrow!,” have decided they just don’t reference their name often enough…
Jokes aside, TXT have done MOA proud once again, this time by partnering with UNICEF. Together, they have announced the campaign, TOGETHER FOR TOMORROW, aimed at supporting the mental health and well-being of global youth.
Considering TXT’s storytelling and how their musical journey so far has focused on the trials of growing up, this is such a lovely alignment. TXT and UNICEF seem to have found the most organic crossover, and we love that this partnership feels so authentic. Moreover, TXT’s label, BIGHIT MUSIC, has committed to funding $1.4 million for programs and awareness campaigns.
During their ACT: TOMORROW U.S. Tour, TXT made a pit stop at the UNICEF Headquarters in New York. Adding to MOA’s pride, TXT’s leader, Soobin, gave a very impressive and heartfelt speech. Once again, he reiterated how central the struggles of today’s youth and the idea of a brighter “tomorrow” are in TXT’s work.
Through our musical journey, we have learned that expressing emotion is a sign of strength. Now, with our campaign with UNICEF, we want to help create a safe and inclusive space for youth to freely express their emotions.
Soobin at UNICEF HQ
Adding to their authenticity, TXT then sat down for a Q&A with UNICEF youth leaders. This relaxed, unrehearsed setting goes to show just how natural this partnered campaign feels! We can’t wait to see how TOGETHER FOR TOMORROW continues to grow, and we’ll be supporting TXT and UNICEF all the way.
What are your thoughts on TXT’s partnership with UNICEF? How would you love to see TOGETHER FOR TOMORROW evolve? Let us know on Twitter @TheHoneyPOP! Or, if you’d rather, you can also find us on Facebook and Instagram!
Head this way for more TOMORROW X TOGETHER!
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Anna Marie
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