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Tag: Campari

  • The Best Mid Week Cocktails

    The Best Mid Week Cocktails

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    Tuesday, Wednesday, Thursday – the days of the week clearly not the weekend – but here are some cocktails to make them fun!

    Monday are Mondays, but Tuesday, Wednesday, Thursday is the middle of the week which means work, being responsible and getting things done.  Laundry, chores, meetings, and going to bed early are all part the routine.  Here are the best mid week cocktails which add fun, without the efforts or next mornings.

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    Rose Kennedy

    This perfect mid week drink is tasty, low calorie and has cranberry! Named after the mother of JFK, the Rose Kennedy, has long been popular.  It was developed and named at a DC gay bar called Trumpets in the early 90s. This is not to be confused with a Cape Cod.

    Calories – 125

    Ingredients

    • 1 part vodka
    • 1 part soda water
    • Splash of cranberry juice
    • 1 Lemon wedge
    • Ice

    Create

    • Fill a rocks glass with ice
    • Pour vodka, soda water and add a splash of cranberry juice
    • Garnish with a lemon wedge

    Negroni

    Rose Kennedy had a bit of a strained relationship with her most famous daughter-in-law Jackie Kennedy Onassis.  Jackie did not drink the famed vodka drink, she preferred the more cosmopolitan Negroni. The air of the cocktail makes mid week a hint more fun.

    Calories – 195 calories

    Ingredients

    • 1 1/2 ounces gin
    • 1 1/2 ounces Campari
    • 1 1/2 ounces sweet (Italian) vermouth
    • Ice
    • Orange peel for garnish

    Create

    • Combine all ingredients into a shaker or mixing glass, add ice, and stir for 30 seconds
    • Strain into a cocktail glass with ice
    • Garnish with orange peel

    Cuba Libre

    While named by an American military man, the drink is seen as a symbol of Cuban nationalism. The cocktail is so popular in Cuba that it’s often referred to simply as ‘Ron con Coca’ (Rum and Coke).  It is the perfect drink to add some flavor midweek!

    Calories – 196

    Ingredients

    • 1 oz rum
    • 3 oz Coke/ Diet Coke/ Caffeine Free Coke
    • Half a lime
    • Ice

    Create

    • Pour 1 part rum into glass with ice.
    • Add 3 parts Coke.
    • Squeeze the Lime and drop into as garnish.

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    Ranch Water

    Not surprising this cocktail was developed in Texas, home of big ranches. In fact, the King Ranch is the biggest ranch in the US. It is tosses a spicy mix into the week. As you consider the main alcohol, remember tequila is mezcal. The term mezcal refers to spirits made from the agave plant, while tequila refers to a specific type of mezcal that can only be made from blue Weber agave in five Mexican states. Reposado tequila stays in the barrel for a duration of 2 months to a year, depending on the flavor profile a distiller is looking to achieve.

    Calories – 131

    Ingredients

    • Ice
    • A good pour of Tequila, Mezcal, or Repsado
    • Half or more of a lime
    • Topo Chico

    Create

    • Fill a tall high ball glass halfway with ice
    • Add up to 2 oz of tequila
    • Squeeze juice from at least half of a lime
    • Top it off with Topo Chico.
    • Stir and garnish with fresh lime slices

    Now you can fun, flavor without the calories and hangovers with the best mid week cocktails.

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    Anthony Washington

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  • HBO’s ‘The White Lotus’ Is Driving Aperol Sales, Maker Says | Entrepreneur

    HBO’s ‘The White Lotus’ Is Driving Aperol Sales, Maker Says | Entrepreneur

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    There was plenty of drama and murder on HBO’s wildly popular second season of “The White Lotus,” which covers the hijinks of the guests (and staff) at a luxury resort in Sicily — but for some, the real star was the drinks.

    Per Insider, a bright orange cocktail made several appearances on the show, and most viewers on Reddit assumed it was the Italian classic, an Aperol Spritz.

    “The widely watched White Lotus series showing multiple orange glasses is yet another evidence of how much American people enjoy having some Italy and some bright orange in their lives,” said Bob Kunze-Concewitz, CEO of Campari Group, in an email to Entrepreneur.

    (Campari Group owns the bitter brand, Aperol, which is a key ingredient in an “Aperol Spritz.”)

    The drink has become more popular in the U.S. of late, according to its maker, which also owns fellow Italian bitter, Campari. That latter also found viral fame after HBO’s “House of Dragons” brought Emma D’Arcy’s favorite drink, a Negroni Spagliato, to the fore.

    Related: HBO’s Viral TikTok About a Negroni Sbagliato Sparks Orders for Campari, CMO says

    D’Arcy’s viral TikTok drove requests for the drink at bars and had a positive impact on business at Brooklyn-based distillery, St. Agrestis, which makes pre-made drinks and bitters. That show also increased interest in and orders for the Campari bitter, a key ingredient in the drink, the company’s CMO previously told Entrepreneur.

    Kunze-Concewitz added in an email to Entreprenuer that sales of Aperol in the U.S. increased in the fiscal year 2022, by 50%.

    “Aperol’s potential is huge,” his statement added. Kunze-Concewitz also said that Aperol’s appearance in the show “clearly is having an impact,” in an investor call this week, Insider noted.

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    Gabrielle Bienasz

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