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Tag: campaign strategist

  • Commentary: Gavin Newsom and Kamala Harris have traveled parallel paths. Will they collide in 2028?

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    Gavin Newsom and Kamala Harris have long circled one another.

    The two moved in the same political slipstream, wooed the same set of Democratic donors and, for a time, even shared the same group of campaign advisors.

    Harris rose from San Francisco district attorney to elected positions in Sacramento and Washington before twice running unsuccessfully for president.

    Newsom climbed from San Francisco mayor to lieutenant governor to California’s governorship, where he quietly stewed as Harris leapfrogged past him into the vice presidency. While she served in the White House, Newsom tried any number of ways to insinuate himself into the national spotlight.

    Now both have at least one eye on the Oval Office, setting up a potential clash of egos and ambition that’s been decades in the making.

    Newsom, whose term as governor expires in January, has been auditioning for president from practically the moment the polls closed in 2024 and horrified Democrats realized Harris had lost to Donald Trump.

    Harris, who’s mostly focused on writing and promoting her campaign autobiography — while giving a political speech here and there — hasn’t publicly declared she’ll seek the White House a third time. But, notably, she has yet to rule out the possibility.

    In a CNN interview aired Sunday, Newsom was asked about the prospect of facing his longtime frenemy in a fight for the Democratic nomination. (California’s gallivanting governor is embarked on his own national book tour, promoting both the “memoir of discovery” that was published Tuesday and his all-but-declared presidential bid.)

    “Well, I’m San Francisco now, she’s L.A.,” Newsom joked, referring to Harris’ post-Washington residency in Brentwood. “So there’s a little distance between the two of us.”

    He then turned zen-like, saying fate would determine if the two face off in the 2028 primary contest. “You can only control what you can control,” Newsom told CNN host Dana Bash.

    A decade ago, Newsom and Harris swerved to keep their careers from colliding.

    In 2015, Barbara Boxer said she would step down once she finished her fourth term in the U.S. Senate. The opening presented a rare opportunity for political advancement after years in which a clutch of aging incumbents held California’s top elected offices. Between Lt. Gov. Newsom and state Atty. Gen. Harris, there was no lack of pent-up ambition.

    After a weekend of intensive deliberations, Newsom passed on the Senate race and Harris jumped in, establishing herself as the front-runner for Boxer’s seat, which she won in 2016. Newsom waited and was elected governor in 2018, succeeding Jerry Brown.

    Once in their preferred roles, the two got along reasonably well. Each campaigned on the other’s behalf. But, privately, there has never been a great deal of mutual regard or affection.

    Come 2028, there will doubtless be many Democrats seeking to replace President Trump. The party’s last wide-open contest, in 2020, drew more than two dozen major contestants. So it’s not as though Harris and Newsom would face each other in a one-on-one fight.

    But dueling on the national stage, with the country’s top political prize at stake, is something that Hollywood might have scripted for Newsom and Harris as the way to settle, once and for all, their long-standing rivalry.

    The two Californians would start out closely matched in good looks and charisma.

    Those who know them well, having observed Newsom and Harris up close, cite other strengths and weaknesses.

    Harris has thicker skin, they suggested, and is more disciplined. Her forte is set-piece events, like debates and big speeches.

    Newsom is more of a policy wonk, a greater risk-taker and is more willing to venture into challenging and even hostile settings.

    Newson is more fluent in the ecosphere of social media, podcasts and the like. Harris has the advantage of performing longer on the national stage and bears nothing like the personal scandals that have plagued Newsom.

    But Harris’ problem, it was widely agreed, is that she has run twice before and, worse, lost the last time to Trump.

    “To a lot of voters, she’s yesterday’s news,” said one campaign strategist.

    “She had her shot,” said another, channeling the perceived way Democratic primary voters would react to another Harris run. “You didn’t make it, so why should we give you another shot?”

    (Those half-dozen kibbitzers who agreed to candidly assess the prospects of Newsom and Harris asked not to be identified, so they could preserve their relationships with the two.)

    Most of the handicappers gave the edge to Newsom in a prospective match-up; one political operative familiar with both would have placed their wager on Harris had she not run before.

    “I think her demographic appeal to Black women and coming up the ranks as a Black woman working in criminal justice is a very strong card,” said the campaign strategist. “The white guy from California, the pretty boy, is not as much of a primary draw.”

    That said, this strategist, too, suggested that “being tagged as someone who not only lost but lost in this situation that has set the world on fire … is too big a cross to bear.”

    The consensus among these cognoscenti is that Harris will not run again and that Newsom — notwithstanding any demurrals — will.

    Of course, the only two who know for sure are those principals, and it’s quite possible neither Harris nor Newsom have entirely made up their minds.

    Those who enjoy their politics cut with a dash of soap opera will just have to wait.

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    Mark Z. Barabak

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  • Column: Laphonza Butler aces her first political test, passing on uphill Senate run

    Column: Laphonza Butler aces her first political test, passing on uphill Senate run

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    Laphonza Butler has been living a whirlwind these past few weeks.

    Overnight she went from being a campaign strategist and behind-the-scenes operative — unknown to most, save political insiders — to a U.S. senator representing nearly 40 million residents of the most important state in the union.

    Even Butler was surprised Gov. Gavin Newsom tapped her to replace the late Sen. Dianne Feinstein. It was like plucking a set designer from the wings and placing her, with barely any notice, directly at center stage.

    Since then — as Butler learned which Capitol Hill stairways lead where, flew cross-country to meet with assorted constituencies and developed a case of COVID-19 — one overriding question trailed her: Would she run for a full term in 2024?

    On Thursday, she gave her answer: No.

    It was the right decision, and a politically astute one.

    By foregoing a campaign that would have been difficult to win, Butler leaves herself well-positioned for a future run if she chooses to seek office. It also allows the state’s very fresh freshman senator to devote herself full-time to her congressional duties.

    Which is exactly what Butler should do.

    The decision, announced abruptly, was hastened by a number of impending deadlines, among them cutoffs to vie for the state Democratic Party’s endorsement and to be included as a candidate in the information guide mailed to every California voter.

    But the most important date facing Butler was March 5, when the state holds its top-two “jungle” primary. (The two candidates receiving the most votes will advance to a November runoff, regardless of party.)

    That contest is a little over four months from now, an incredibly short time to ramp up a statewide campaign, raise the many millions of dollars needed to advertise and develop even a cursory relationship with voters sprawling over California’s vast expanse.

    Feinstein, for years the state’s best known politician, took a long time to develop her near-universal Eureka-to-Yucaipa name recognition. And that was after she had already waged two statewide campaigns.

    Butler faced other challenges.

    She lived in Maryland and worked in Washington, D.C., leading the women’s campaign organization Emily’s List before her Senate appointment. Her lack of longstanding California residency would have surely become an issue.

    A former labor leader, Butler also faced agita from the political left for the handsome sum she made working for Uber as the ride-hailing service worked to undermine its drivers’ push for better pay and working conditions. That, too, would have been an issue.

    Neither, however, posed insurmountable hurdles.

    The greater impediments for Butler were time and money, two vital ingredients to political success.

    She would have started flat-footed against a formidable field of contenders, including Reps. Adam Schiff, Katie Porter and Barbara Lee who, collectively, have already amassed tens of millions of dollars.

    Butler, for her part, has not demonstrated particular fundraising prowess. Some familiar with her work at Emily’s List were underwhelmed with its financial ledger under her watch.

    Also, political handicappers tended to overstate the advantage of Butler’s labor connections. Although she enjoys a number of personal connections, several unions had already committed to others in the race, or assumed a wait-and-see approach. It’s not hard to imagine much of organized labor staying neutral, or endorsing multiple candidates, had Butler belatedly entered the Senate contest.

    In bowing out, Butler issued the kind of statement — brave, a little cocky — one often hears under such circumstances.

    “Knowing you can win a campaign doesn’t always mean you should run a campaign,” she said.

    The rest of her written remarks seemed more cognizant and truer to the heart.

    “I know this will be a surprise to many because traditionally we don’t see those who have power let it go,” Butler stated. “It may not be the decision people expected but it’s the right one for me.”

    At 44, Butler could have a good, long political career if she wishes to stay in elected office.

    Once she departs the Senate, it’s not likely she’ll return anytime soon, given the relatively young age of California’s other senator, 50-year-old Alex Padilla, and the likelihood whomever voters choose in November 2024 will serve a good long time.

    But the California governor’s seat comes open in 2026 and Butler could be an attractive candidate in a wide-open field.

    She’ll now have a little over year to rack up some achievements in Washington, travel the state to introduce herself to voters and, if Butler chooses, lay the necessary political and financial groundwork for a future political run.

    Far better than working half-time in the Senate and half-time on a quite possibly futile attempt to stay there.

    To run or not to run was the first major political test facing California’s newly minted senator.

    She made the smart move.

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    Mark Z. Barabak

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