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Tag: Cadillac

  • The 9,000-pound monster I don’t want to give back | TechCrunch

    Before heading on a trip to Tahoe last weekend, GM offered me the use of the company’s 9,000-pound monument to excess – the new electric Escalade IQL (starting at $130,405) – for a week to test-drive. Before you continue, note that I’m not a professional car reviewer. TechCrunch has excellent transportation writers; I am not one of them. I’m just a car enthusiast, one with two electric cars in the family (this is not uncommon in the Bay Area).

    I was immediately game. I’d first glimpsed one last summer at a car show, where some regional car dealers had stationed themselves at the end of a long field of exquisite vintage automobiles. My immediate reaction was “Jesus, that’s enormous,” followed by a surprising admiration for its design, which, despite its enormous scale, shows restraint. For lack of a better word, I’m going to say it’s “strapping.” Its proportions just work.

    My excitement waned pretty quickly when the car was dropped off at my house a day before our departure time. This thing is a monstrosity — at 228.5 inches long and 94.1 inches wide, it made our own cars look like toys. My first apartment in San Francisco was smaller. Trying to drive it up my driveway was a little harrowing, too; it’s so big, and its hood is so high, that if you’re ascending a road at a certain slope – we live midway down a hill; our mailbox is at the top of it – you can’t see whatever is directly in front of the car.

    I thought about just leaving it in the driveway for the duration of the trip. The other alternative was doing what I could to grow more comfortable with the prospect of driving it 200 miles to Tahoe City, so I tooled around in it that night and the next day, picking up dinner, heading to an exercise class — just basic stuff around town. When I ran into a friend on the street, I volunteered as quickly as possible that this was not my new car, that I was going to possibly review it, and wasn’t its size ridiculous? It felt like a tank. I thought: other than hotels that use SUVs like the Escalade to ferry guests around, what kind of monster chooses a car like this?

    Five days later, it turns out that I am that kind of monster.

    Image Credits:Connie Loizos

    Look, I don’t know how or when I fell for this car. If I’d written this review after two days, it would read very differently. Even now, I’m not so blind that I don’t see its shortcomings.

    It was the Escalade’s performance in a terrible snowstorm that really won my heart, but let me walk you through the steps between “Ugh, this car is a tank” and “Yes! This car is a tank.”

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    Just getting into it requires a little more exertion than would seem to make sense. I’m fairly athletic and I still found myself wondering if this thing shouldn’t come with an automated step stool.

    Inside is where digital maximalism does its work. The dashboard opens with a 55-inch curved LED screen with 8K resolution that reads less like a car display and more like a situation room. Front passengers get their own screens. Second-row passengers also get 12.6-inch personal screens along with stowable tray tables, dual wireless chargers, and — with the most lavish version of the car — massage seats that will make them forget they’re in a vehicle at all. Google Maps handles navigation. And the polarized screen technology deserves its own praise: while one of my kids binge-watched Hulu in the front seat, not a frame of it leaked into my sightline from behind the wheel.

    The cabin itself is built around the premise that no one inside should feel crowded, and it delivers. Front legroom stretches to 45.2 inches; the second row offers 41.3; even the third row — historically the place where goodwill goes to die on a long drive — manages 32.3 inches. Seven adults could share this machine for a long while without fraying each other’s nerves. Heated and ventilated leather seats with 14-way power adjustment come standard in the first two rows, and the whole operation runs on 5G Wi-Fi. The car also comes standard with Super Cruise, GM’s hands-free driving system, which I’m not sure I quite figured out. Actual reviewers seem to love it; when I tried it, the car felt like it was drifting to an alarming degree between the outer boundaries of the highway lane, and when that happens, it unleashes an escalating sequence of warnings. First, a red steering wheel icon materializes on-screen. Then your seat pulses haptic warnings against your rump. Ignore those and a chime — both reminder and reproach — fills the cabin. GM calls this impolite series a “driver takeover request.”

    Did I mention the 38-speaker AKG Studio sound system? So good.

    As for the exterior — this is a handsome giant, but it takes some getting used to. At first, I found the grille, which is just for show, almost comically imposing. This is definitely a car for people who are the boss, or want to be the boss, or want to look like the boss while privately dealing with existential crises. Pulling up to a glass-lined restaurant one night, I’m pretty sure I blinded half the patrons as I swung into a parking spot perpendicular to the building, the Escalade’s headlights flooding through the windows.

    Then there is the light show the car launches whenever it detects you approaching via the key or the MyCadillac app. It as if it’s saying, “Hey, chief, where we headed?” before you’ve so much as touched a door handle. (In the vernacular of Cadillac, this is thanks to its “advanced, all-LED exterior lighting system,” highlighted by a “crystal shield” illuminated grille and crest, along with vertical LED headlamps and “choreography-capable tail lamps.”)

    It is, objectively, a bit much. I loved it immediately.

    Image Credits:Connie Loizos

    Despite its size, the Escalade IQL is unexpectedly nimble. Not “sports car darting through traffic” nimble, but “I can’t quite believe something this colossal doesn’t handle like a battleship” nimble.

    Now we arrive at the frustrations. The front trunk — or “frunk” in the lexicon of EV devotees — operates in mysterious and frustrating ways. Opening requires holding the button until completion. Release prematurely and it halts mid-ascent, frozen in automotive purgatory, forcing you to restart the entire sequence. Closing demands the same sustained pressure. The rear trunk, conversely, requires two distinct taps followed by immediate button abandonment. Hold too long and nothing happens.

    Relatedly, twice, the vehicle refused to power down after I’d finished driving. The car simply sat there, running, even when shifted to park and opened the door (which tells the car to turn off). Solution: open the frunk, close the frunk, shift into drive, then park, then exit entirely.

    As for the software, it’s absolutely fine unless you’ve owned a Tesla, in which case, prepare for disappointment. This seems to be true across the board — everyone I know who owns both a Tesla and another EV says the same thing. Once you’ve internalized how effortlessly Tesla’s software dissolves barriers between intention and execution, every other automaker’s software feels like a compromise.

    Which brings us to the nadir of the trip: charging in Tahoe during winter. For all its virtues, the Escalade IQL is, by any measure, a thirsty machine. The battery is a 205 kWh pack — enormous, and it needs to be, because the car burns through roughly 45 kWh per 100 miles, which is considerably more than comparable electric SUVs. Cadillac estimates 460 miles of range on a full charge, and in ideal conditions that holds up. Tahoe in winter, however, is not ideal conditions. We’d also arrived with less charge than we should have. A series of side trips on the way up, including an emergency detour to find shirts for a family member who had packed none, had eaten into the battery more than expected. By the time we needed to charge, we genuinely needed to charge.

    We approached a Tesla Supercharger in Tahoe City that appeared on the MyCadillac app, but when we plugged in, nothing happened. We tried two more stalls. A GM representative explained, not entirely helpfully, that Tesla throttles non-Tesla vehicles to 6 kilowatts per hour anyway, but it was a frustrating discovery. A nearby EVGo had shuttered a month prior. ChargePoint’s two units at the Tahoe City Public Utility lot were, respectively, broken and willing to connect but not to actually charge anything. We briefly contemplated a 35-mile drive to Incline Village, did the math on what stranded would actually look like, and decided against it. Then I discovered an Electrify America station 12 miles away. We drove through gathering snow, arrived shortly before 11 p.m., and it worked. I sat there for an hour fighting exhaustion before driving home.

    The following morning revealed another issue: tire pressure had dropped to 53 and 56 PSI in the front (recommended: 61) and 62 PSI in the rear (recommended: 68). I have no idea whether the car had been delivered that way or whether something else was going on — either way, it meant someone standing at a gas station filling tires while being pelted directly in the face with ice. That someone was my husband. The tires held steady after that, even as the week kept doing its worst. For a family trip, it was going great.

    At this point, in fact, I would have told you that the Escalade IQL is unquestionably luxurious and ideal for families of four or more who value space and technology. I would tell you it came burdened by real tradeoffs: forward visibility obstructed by its commanding hood, parking challenges inherent to its dimensions, limited charging infrastructure for a machine this ravenous, and tires tasked with supporting 9,000 pounds. It’s a beautiful car, I would have said, but it’s not for me.

    But the snow that had started to fall kept falling. Within two days, eight feet had accumulated, making it impossible to ski — the entire point of the trip — and terrifying to drive. Except I found that I wasn’t terrified because we had the Escalade, which, because of its weight, felt like driving a tank through the snow. What could have been harrowing felt serene.

    I also adjusted to the size. By the end of this past week I had stopped mouthing “I’m sorry” to whoever who was waiting for me to figure out where to park it. I had stopped caring what it said about me that I was driving a car whose entire design philosophy is: the owner of this vehicle is not waiting in line. Eight feet of snow had fallen, we needed groceries, and I was the one with the tank, suckers! I could sense my husband falling for the car, too.

    Image Credits:Connie Loizos

    Then the snow stopped and the sun came out, and the Escalade was just a very dirty car sitting in the driveway (sorry, GM!). I still like it, too, and I realize it’s not because of the emergency alone. I love riding high, with the speaker system flooding the car with a favorite soundtrack. That light show still gets me. The frunk is still unhinged. I won’t soon forget the panic of not being able to charge a 9,000-pound car where I thought I could. Parking this thing is truly a stressful endeavor. I have strong opinions about unnecessary consumption. None of that has changed.

    I just also, somehow, want this car, so when the GM middleman comes to collect it, I may hide it under a tarp — a very large tarp — and tell him he has the wrong address.

    Connie Loizos

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  • Pretty Girls Love Tennis! A Gallery Of Glamour Girlies, Classy Creators & Sporty Stunners Who Served Winning Looks At The 2025 US Open

    Source: XNY/Star Max/GC Images

    A timeee was had at this year’s star-studded US Open that brought out the finest (and flyest) influencers, culture-shifters, and stars including H.E.R., Simone Biles, Issa Rae, Lori Harvey, and everyone’s favorite new IT-GIRL Olandria to the glamorous affair in the heart of Flushing, NY.

    Whether you cared about tennis or not didn’t matter amidst a dynamic cavalcade of winning looks, $100 chicken nuggets with caviar, and exquisite vibes curated by a bevy of brands including Cadillac (the official vehicle of the Open), Burberry, Grey Goose, and more.

    At the center of it all was former NCAA tennis champion-turned-content creator Ayan Broomfield who brought amazing Black women together for fellowship, picture-perfect selfies, and themed cocktails in exclusive suites.

    With social media’s undivided attention, the Founder of Ayan’s Aces–a bold initiative where she partners with brands to bring Black women to tennis tournaments–made history with Grey Goose by hosting the first-ever Black women suite at the US Open.

    And yes, the Honey Deuce cocktails were flowing!

    My focus was to showcase Black female influencers, fill a room with successful Black women, and use each individual platform to get this message out,” said Broomfield in an interview with W Magazine. “In all my years of attending tennis tournaments, hosting the Ayan’s Aces suite was the most meaningful experience.”

    One of the beautiful things about tennis is that it’s global,” she continued. “I’ve been really focused on getting it done here in the U.S., just because of familiarity and access, but I want women of color all over the world to be able to experience tennis matches.

    Will you be making your way to the US Open (or any sporting event) soon? Tell us down below and enjoy our gallery of glamour girlies who served winning looks at the US Open on the flip.

    Alex Ford

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  • Mary Kay’s iconic pink Cadillac shifts to fully electric

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    Nearly 60 years ago, Mary Kay Ash was turned away by a car salesman who refused to sell her a car without a man’s signature. That moment became the catalyst for a legacy, one powered by determination, lipstick, and eventually, horsepower. 

    Now, the iconic Mary Kay pink Cadillac is entering a bold new chapter: electric mobility. Mary Kay is offering its top-performing sales reps a fully electric Cadillac Optiq wrapped in a custom “pink pearl” finish. It’s the first time the company’s legendary incentive vehicle is going fully electric, and it’s turning heads while staying true to its roots.

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    A fully electric Cadillac Optiq wrapped in a custom “pink pearl” finish is parked in front of Mary Kay. (Mary Kay)

    A statement in pink (and green)

    In a press release, CEO Ryan Rogers, grandson of founder Mary Kay Ash, called the move a tribute to the company’s past and a leap into the future:

    “With the introduction of the all-electric OPTIQ, we’re honoring that iconic legacy while driving into a transformative future-one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.”

    THIS EV HAS A FACE, AND IT TALKS BACK WITH AI

    It’s not just a change in drivetrain. It’s a shift in mindset and a signal that luxury, reward, and eco-consciousness can coexist without compromise.

    The Mary Kay electric Cadillac Optiq

    The Cadillac Optiq grille and logo are seen up close. (Mary Kay)

    Why the pink Cadillac still matters

    Mary Kay pink Cadillacs are more than just a flashy ride. They represent achievement, empowerment, and recognition. Only the top 1% of the company’s sales force qualify. Even then, it’s not handed out lightly; recipients can choose a $900 monthly bonus instead. But 90% take the car. What makes these cars even more exclusive is that they’re leased for just two years. When the lease ends, they’re returned and repainted to the original factory color. That makes a true pink Cadillac a rare sight outside of Mary Kay circles. And yes, they’re beautiful. That pink pearl paint is exclusive, and few people outside the company ever get to drive one.

    VOLKSWAGEN’S ICONIC CUTE VAN DRIVES ITSELF WITH 360-DEGREE VISION

    The Mary Kay electric Cadillac Optiq

    The fully electric Cadillac Optiq wrapped in a custom “pink pearl” finish drives down a road. (Mary Kay)

    What this means for you

    Whether or not you’re building an empire through lipstick sales, this shift tells a bigger story. The auto industry is changing. EVs are no longer just for tech-savvy early adopters or Silicon Valley commuters. Now, they’re reaching industries built on tradition and glamour. The Mary Kay electric Cadillac shows how companies can preserve their legacy while embracing innovation. If you’re considering switching to an electric vehicle, this proves that style and sustainability don’t have to be at odds.

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    Kurt’s key takeaways

    This move isn’t just a flex. It’s a smart pivot that aligns Mary Kay with modern values while still honoring its founder’s bold spirit. And frankly, it’s refreshing to see a legacy brand walk the talk when it comes to sustainability and do it in such an eye-catching shade of pink.

    How do you see the integration of electric vehicles by legacy brands like Mary Kay impacting attitudes towards sustainability in industries rooted in tradition? Let us know by writing to us at Cyberguy.com.

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  • 2025 Cadillac Escalade SUV – Wicked Gadgetry

    2025 Cadillac Escalade SUV – Wicked Gadgetry













    Cadillac is breathing new life into the new 2025 Cadillac Escalade SUV with a refreshing new exterior design, new technology and no more diesel engine. Instead, the 2025 model year Cadillac will feature a 6.2-liter V8 generating 420 hp and 460 lb-ft of torque. Length remains the same at 211.9″ with a seating capacity for 8 passengers and a towing capacity of 8,100 lbs.

    Inside the 2025 Escalade boasts a wrap-around 55-inch display which is divided into two displays under the dashboard glass, a 35-inch display for the driver and a 20-inch display for the front passenger. While an additional 11-inch screen mounted below the main screens displays climate and lighting controls. The new Escalade will hit North American showrooms in early 2025.

    Kyle

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  • Cadillac’s $300,000 Electric Car Is Already Sold Out Until 2025

    Cadillac’s $300,000 Electric Car Is Already Sold Out Until 2025

    The new ultra-luxury, all-electric Cadillac Celestiq goes into production in 2023, but you’ll have to wait until after 2025 to own one—if you’re lucky.

    Tony Roma, Celestiq’s chief engineer, told Autoline, “We already have a few hand raisers, like many, many more than we’re going to be able to build in the first year or 18 months…It’s a fantastic problem to have.”

    The Celestiq has a price tag of over $300,000, the most expensive Cadillac ever sold. Each model will be hand-built to the exact specifications of each customer.

    But not just any baller with a big bank account can buy one.

    Cadillac has to vet potential buyers first. Once accepted, “clients will be led through a design consultation process by a concierge along with their Celestiq dealer of choice who is dedicated to guiding them through every aspect of the journey,” according to Cadillac.

    Some nifty features include:

    • 200 kW DC fast-charging system that can add up to 78 miles of range in only 10 minutes.
    • 600 hp all-wheel-drive powertrain
    • Remote Auto Parking allows the vehicle to detect a parallel or perpendicular parking space and guide itself into the space.
    • Four-wheel steering
    • 55-inch-diagonal advanced HD display
    • Ultra Cruise allows drivers to drive autonomously 95% of the time.

    Related: The 5 Most Luxurious Electric Cars on the Market That Will Make You Want To Skip On Gas

    Jonathan Small

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