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Tag: Buy Now

  • The Very Best New Blazers From H&M, Mango, and J.Crew

    The Very Best New Blazers From H&M, Mango, and J.Crew

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    Call me lazy, but I’ll never give up wearing my favorite jeans and white tees. All I need to do is add a posh blazer for the office or a slouchy cardigan for the weekend, and I’m all set. When it comes to the former, I’m a firm believer that you can never have too many blazers. They look just as cool paired with matching trousers as they do with ripped, baggy jeans—blazers are just that versatile.

    To help you find a new jacket for fall, I rounded up my favorites from a trio of our readers’ most-requested brands: H&M, Mango, and J.Crew. Starting at $40, my list includes a wide variety of styles, including faux leather, houndstooth, bright green, classic black, and more. Scroll down to shop my favorite new blazers for women. 

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    Erin Fitzpatrick

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  • 7 Stylish Shoes French Women Deem Essential for Winter

    7 Stylish Shoes French Women Deem Essential for Winter

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    If you’re anything like us, you’ll be curious to know which winter shoes the French choose to wear with everything from midi dresses to jeans. Accordingly, we scrolled through hundreds of profiles belonging to fashionable Gallic types, and when we did, seven specific shoe styles kept cropping up. Yes, some we were expecting, but others were somewhat unexpected—further proof that French style can’t (and shouldn’t) be pigeonholed.

    With everything from classic flats to their take on chunky boots, keep scrolling to see the French-girl winter shoes our favorite influencers love to wear. Should any take your fancy, you can shop for them for yourself, too. 

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    Maxine Eggenberger

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  • Sophie Turner Knows the #1 Boot Trend to Wear With Leggings

    Sophie Turner Knows the #1 Boot Trend to Wear With Leggings

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    Do we even have to say it? Winter is coming, and obviously, Sophie Turner has her seasonal style down to a science. The Game of Thrones star was spotted on a crisp October day in NYC with her husband Joe Jonas, both wearing black boots and oversized jackets. Yes, it’s officially autumn.  

    Though the couple’s style isn’t obviously coordinated, the silhouettes are complimentary and reveal their shared preference for versatile, quality basics.

    As the seasons change, we’re prioritizing our search for the perfect black boots, and we’re taking Turner’s easy outfit as a sign that we’re searching in the right direction. Plus, the mother of two has been known to sport iterations of this look year-round, so we’re pretty confident this is a fail-proof weekend outfit recipe. 

    We know Who What Wear readers love their leggings, so grab your favorite pair (or shop for new styles here), and then browse flat knee-high boots below. Add a fun, fall jacket, and you’re good to go. 

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    Drew Elovitz

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  • I’ve Been Sick of Shopping, But These 30 Pieces Pulled Me Out of My Trance

    I’ve Been Sick of Shopping, But These 30 Pieces Pulled Me Out of My Trance

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    This might come as a surprise, but sometimes, I get sick of shopping. It’s a rare occurrence, but it does happen. I’m basically surrounded by clothes and beauty products all day—at work, at home… They follow me everywhere. I know it’s a good problem to have, but it’s really easy to become uninspired or even bored. Sometimes, all it takes is a special group of items to pull me out of my rut, and this list, my friends, is it. From the fashion pieces that remind me why I love fall so much to the beauty picks my vanity is missing, these are the 30 items inspiring me right now. Keep scrolling for my current shopping wish list.

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    Caitie Schlisserman

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  • 8 Fall Skirt Trends That Will Make You Want to Ditch Your Pants

    8 Fall Skirt Trends That Will Make You Want to Ditch Your Pants

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    Photo:

    Courtesy of Bottega Veneta; Courtesy of Tory Burch; Courtesy of Prada; Courtesy of Proenza Schouler

    While full skirts have been a staple since the 19th century, we’ve typically seen this style at its peak popularity during times of austerity (i.e., the civil war, the great depression, and the ’50s). And with the world being in such a state of fluxation, it only makes sense that we’d see designers drawn to more voluminous silhouettes. But unlike past iterations, these skirts have a more modern take that can be attributed to tailoring and color blocking rather than draping. 

    At Bottega Veneta, leather fringe was used as an underskirt to create a full silhouette, while pleats were used at Prada to the same avail. In contrast, Proenza Schouler used color blocking and bias-cutting to create the illusion of volume. And then (my personal favorite) was how Tory Burch paired full lurex shirts with contrasting fitted wrap tops to create a crisp, accentuated silhouette. Each iteration of this skirt proves that while this trend may be “old,” it can never be dull (if done right). 

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    Jasmine Fox-Suliaman

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  • It’s Unclear, But This May or May Not Be the Newest $50 Ugg Trend

    It’s Unclear, But This May or May Not Be the Newest $50 Ugg Trend

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    If you came to this story thinking that there’s a new pair of Ugg boots out there that only costs $50, I regret to inform you that that will probably never come to be, but there is a $50 Ugg item that’ll add a cool, protective boost to your boots (and sneakers, but more on that later). This magical item is the Ugg Boot Guard, which fits over the sole of your boots to keep the rain and snow away from the suede.

    The Boot Guard actually came out in 2021, but for one reason or another, it’s picked up steam as of late. While the waterproof Boot Guards were made to protect Ugg’s collection of boots, GQ recently reported that sneakerheads were also using them with their beloved Nikes and New Balances. Whatever type of shoe you choose to pair them with, Ugg’s Boot Guard is perhaps the season’s most practical accessory trend, as rain and snow do not mix well with shoes (especially Ugg boots).

    When I looked at the Boot Guards on Ugg’s e-comm site, it stated that 6.9k people were viewing the page at that very moment, which feels like a lot. Given all of this, I have a feeling these are going to fly out of stock, so order your pair while you can.

    Scroll on to shop the Boot Guards, as well as our favorite Ugg boots to pair them with.

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    Allyson Payer

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  • We’re in Our 50s and Rely on These 10 Basics to Look Chic

    We’re in Our 50s and Rely on These 10 Basics to Look Chic

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    Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 58-year-old style guru is now settled in Los Angeles with her husband, son, and dog Buster. She’s worked as a Dallas Cowboys cheerleader, flight attendant, actor, jewelry designer, and beyond. In other words, she has a ton of experience and an equally cool personal style. Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, aims to empower women to embrace the best version of themselves, age gracefully, and cultivate a glow from the inside out. She also happens to be 54 years old and has a penchant for masterfully styling trends. Here, the fashionable duo teams up to discuss the basics they swear by. Oh, and don’t forget to follow them at @janetgunngratefulgardenia and @melissameyers.

    “What do straight-leg jeans, a blazer, and a white button-down all have in common? They are the holy trinity of closet essentials. Being in our 50s, both of us have definitely had our share of ‘What were we thinking?!’ fashion moments. But through a lot of hits and misses over the years and experimenting with different styles and trends, we have learned one crucial tip that we now swear by. Basics are our best friend.”

    “Thankfully, as we’ve gotten older, our fashion choices have gotten wiser. We’ve each developed our own signature styles by anchoring our wardrobes with the basics and then adding accessories and seasonal trends to bring out our fashion personalities. Just as a house needs a solid foundation to build upon, so do our wardrobes.”

    “Acting as the perfect canvas to experiment with trends, these staples—like crew-neck sweaters, leather jackets, and yes, even leopard-print separates—can take you from casual to chic like that. And best of all, they don’t always have to be expensive.

    Keep scrolling to see how we each style our unique looks starting with the basic pieces we think every woman should own.”

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    Bobby Schuessler

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  • I’m the Market Director at Net-a-Porter—These 4 Home Trends Have My Approval

    I’m the Market Director at Net-a-Porter—These 4 Home Trends Have My Approval

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    While we usually give you the latest insight on what’s trending in the fashion space, today we’re taking a look at the home sector. Temperatures are about to drop even further, so we should make sure our living spaces are up to par since we’ll be spending more time inside. Don’t fret—the changes don’t have to be big by any means. There’s no need to buy new furniture because, with the right design choices, small additions can upgrade a space instantly.

    And while we consider ourselves fashion experts, we turned to Libby Page, Market Director at Net-a-Porter for the decor trends that she’s thinking about right now. Net-a-Porter sets the trend with the latest designer collections and is home to a plethora of luxury home goods, so Page is a source deserving of your trust. Keep scrolling to discover and shop the chic décor items that are popping up in the homes of the style set. From luxe blankets to earth-toned ceramics, the pieces below will look great in your home.

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    Yusra Siddiqui

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  • 8 Outdated Fall Dress Trends We’re Skipping and 8 We’re Buying Instead

    8 Outdated Fall Dress Trends We’re Skipping and 8 We’re Buying Instead

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    Dresses are a mainstay in our year-round wardrobes, as they can take you to work to weekends and beyond. The right dress can be reliable, chic, and versatile—easy to dress up or down, a great dress can make us feel invincible and special—and its influence should never be underestimated.

    This fall there are plenty of chic and alluring dress trends to get excited about. After analyzing the fall/winter runways in great depth, seeing what’s trending on the fashion It crowd right now, as well as getting plenty of input from our Who What Wear editors, we rounded up the must-have styles to invest in this season as well and keeping you updated on the silhouettes that are starting to phase out (or we’re at least setting aside for a little while this season). 

    From long silky slip dresses to seriously sexy sheer frocks, keep scrolling to see the dresses worthy of your wardrobe this fall 2022.

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    Judith Jones

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  • Olivia Rodrigo Just Replaced Her Signature Combat Boots With the Trendiest Flats

    Olivia Rodrigo Just Replaced Her Signature Combat Boots With the Trendiest Flats

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    I don’t know about you, but I associate Olivia Rodrigo’s style with two things: Dr. Martens combat boots and platform heels. She’s such a dyed-in-the-wool fan of the trends that it’s actually surprising to see her in a different style. So when she was photographed in Los Angeles, I instantly took note of her very trendy Mary Jane flats

    All of Rodrigo’s other signature outfit elements were there: a 2000s-inspired low-rise miniskirt (I could have sworn I owned an identical one by Abercrombie & Fitch in 2004) as well as school-uniform-esque high socks and a crop top. As we’ve reported, Mary Janes and ballet flats have both seen a huge resurgence lately. They’re arguably some of the most timeless shoes around, but we simply can’t ignore a massive uptick in popularity, now can we? Scroll down to see how Olivia Rodrigo styles Mary Jane flats. 

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    Erin Fitzpatrick

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  • 16 Years of Who What Wear: Every Iconic Fashion Moment From 2006 to Today

    16 Years of Who What Wear: Every Iconic Fashion Moment From 2006 to Today

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    Sixteen years ago, Who What Wear was born out of a goal to make fashion and style accessible for all. It certainly has been a wild ride, starting as a little site in 2006 and growing into the brand you currently read (and shop from) today. We launched two brands (Who What Wear x Target and Who What Wear Collection) and are finding new ways every day to connect with our readers on a deeper level. Not only has a lot changed for us, but the sartorial world also isn’t the same it was in 2006. We thought we’d take a trip down memory lane and remind you of all the fashion moments we’ve reported on since WWW’s inception. Be prepared to be filled with nostalgia and have the desire to dig into your old stuff or have a laugh at some of the things you thought were très cool. Trust us—we felt the same way. We’ve rounded up our fashion favorites from 2006 to 2022, from hot-pink Motorola Razrs to sultry cutouts. This is not a comprehensive list of everything from the past 15 years, but it’s a pretty good summary. 

    We don’t want to keep you waiting, so you can just go ahead and keep scrolling to step into our little time machine.


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    It Bag: Balenciaga City Bag


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    No handbag managed to have quite the grip on popular culture in the mid-2000s like Balenciaga’s City Bag did. The slouchy, convertible satchel featured the brand’s signature edgy hardware that served as its only identifiers, without a single logo in sight. Though the brand recently released a modern iteration, the original still continues to be a hot-ticket item on the resale market.

    Overall Trend: Shrunken Leather Jackets


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    Fun fact: In 2006, Who What Wear’s co-founders Hillary Kerr and Katherine Power published their very first trend report entitled “Little Leather Jackets.” Although the story itself is now buried in the internet’s endless backlog, the trend lives on through the plethora of celebs like Rachel Bilson who ignited the look.

    It Item: Denim Miniskirts


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    Nothing says 2006 quite like a denim cutoff miniskirt. Rihanna wore them in Hollywood. We wore them through the halls of our middle and high schools. It was truly a trend everyone was in on.


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    It Girl: Lauren Conrad


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    In Laguna Beach and The Hills, Lauren Conrad had us all glued to our TV screens to soak in her every (very stylish) move, with friends and co-stars Audrina Patridge and Whitney Port by her side. Chandelier earrings, tube tops, and plenty of stacked bangles became her style signatures.

    It Bag: Givenchy Nightingale Bag

    Givenchy may have introduced the Nightingale bag in 2006, but the oversize leather carryall managed to remain a fixture on the arms of street style stars and celebs alike in the years following its launch. Notable fans of the satchel bag include Kendall Jenner and Keira Knightly.

    Most Watched TV Show: Gossip Girl


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    The first episode of Gossip Girl aired on The CW this year, and the show promptly assumed its position as the cultural bellwether of the era. Nothing from the show’s wardrobe was more influential than Blair Waldorf’s collection of preppy headbands, we’d argue.

    It Couple: Angelina Jolie & Brad Pitt


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    After the duo’s steamy on-screen romance in Mr. and Mrs. Smith, Angelina Jolie and Brad Pitt made things official IRL. The pair subsequently walked many red carpets together, and their understatedly cool style as a couple was simply unmatched.


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    It Bag: Longchamp Le Pliage Tote


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    Getty Images

    Why yes, this is a photo of Kate Middleton carrying a Longchamp Le Pliage Bag to her college graduation. This image may have been snapped in 2005, but it’s safe to say the bag was a true cult piece in the mid-2000s. As a testament to its longevity, the classic bag is still popular to this day.

    It Shoes: Chloé Susanna Boots


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    Getty Images

    Chloé’s Susanna Boots, a pair of leather ankle boots adorned with a swirl of studs and metal buckles, were originally released in 2008. As anyone with a Pinterest account during this era would know, seemingly every celeb, model, blogger, and fashion person had these boots in their closets, and we have the street style shots to prove it.

    It Couple: Katie Holmes & Tom Cruise


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    Katie Holmes and Tom Cruise were the subjects of endless headlines this year and were crowned Hollywood’s unofficial It couple of the mid-2000s. Who could forget when their daughter Suri graced the cover of Vanity Fair alongside her famous parents?


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    Overall Trend: Military-Inspired Jackets


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    SplashNews.com

    When we say that this Balmain military-style jacket defined fashion this year, we don’t think that’s an exaggeration. Beloved by Beyoncé, Rihanna, and plenty more A-listers, the designer piece ignited the trend of structured and embroidered outerwear that would reign supreme for seasons to come.

    It Bag: Proenza Schouler PS1 Messenger Bag


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    Getty Images

    Proenza Schouler’s PS1 messenger bag was the ultimate cool-girl carryall in 2009 that’s both polished and lived-in. The slouchy satchel shape features a top-handle and crossbody option that stars such as Nicky Hilton, Kate Bosworth, and Emma Roberts were fans of.

    Must-Have Accessory: Alexander McQueen Skull Scarf


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    Alexander McQueen’s iconic skull scarf was released in 2003 but reached a fever pitch in popularity in the early 2010s.


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    It Bag: Celine Luggage Bag


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    Of all the iconic accessories to emerge from Phoebe Philo’s stint at Celine, none had quite the impact that the Luggage Bag did. Twenty-ten was the year bags went from slouchy to structured, and Celine’s It bag marked this pivotal shift.

    Overall Trend: Skinny Jeans


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    Getty Images

    We could sit here and debate the trendiness of skinny jeans all day long, but there’s no denying that slim-fit denim reigned supreme during this era, and celebs were especially keen on styling them with patent pumps and flowy blouses.


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    It Shoes: Jeffrey Campbell Lita Boots


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    From the pages of Tumblr to the streets of NYC and Paris, Jeffrey Campbell’s Lita Boots really took hold in the early 2010s. The platform lace-up boots were everyone’s must-have, and to our surprise, celebs even forewent their designer options for this more affordable pick.

    It Bag: Chanel Boy Bag


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    It’s impossible to scroll through a street style gallery without spotting a Chanel bag, but the fashion set was particularly obsessed with the structured Boy Bag this year.


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    Overall Trend: Flannel Shirts


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    Splash News

    Flannel shirts (along with messy topknot hairstyles—hi, Miley!) absolutely dominated 2012. Flannels had a big moment thanks in part to Rails, whose super-soft Hunter shirts were loved by celebs and, quite frankly, still are.


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    It Couple: Kim Kardashian & Kanye West


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    Who could forget the 2013 Met Gala at which “Kimye” first walked the red carpet as a couple—at the time expecting their first child, North West.

    It Bag: Mansur Gavriel Bucket Bag


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    Mansur Gavriel has since created a roster of lust-worthy bags, but this was the year when the brand’s first creation, a sleek leather bucket bag, really took off and put the minimalistic accessory brand on the map.

    Overall Trend: Normcore


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    Getty Images

    The term “normcore” started swirling in fashion circles this year to describe a bubbling aesthetic that can only be categorized as anti-fashion. Ordinary basics like plain T-shirts, “dad” sneakers, and non-fitted jeans conveyed a carefully cultivated style.


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    It Bag: Chloé Drew Bag


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    Kirstin Sinclair/Getty Images

    Chloé has had many of its bags become It bags, but we remember when the Drew Bag was the only accessory street style stars had to have.

    Must-Have Accessory: Dylan Lex Necklace


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    Johnny Nunez/WireImage

    When Dylan Lex released her collection of silver jewelry, her statement necklaces were quick to trend. The pieces were spotted on the likes of Beyoncé and Rihanna, and everyone tried to get their hands on a pair or use their DIY skills to create their own.

    Most Loved Hairstyle: Ombré Hair


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    Kevin Mazur/AMA2013/WireImage

    Don’t you remember saving a variety of ombré hairstyles to your Pinterest board? We sure do. Kylie Jenner’s locks were a part of the edgy aesthetic she had during this era. (Remember Msfts?)

    It Girl: Alexa Chung


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    Alex Huckle/GC Images

    Ah, the world of Tumblr and Alexa Chung’s minimal yet chic style taking the world by storm. Her book was released this year, and we remember rereading each page and bookmarking her looks to copy immediately. Overalls, striped tops, and easy denim were her staples.


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    Overall Trend: Athleisure


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    Imaxtree

    Before the rise of athleisure, workout wear was made just for the gym. Comfort became a top priority of the fashion set, and mixing elevated pieces with track pants or sneakers quickly became the norm.

    It Shoes: Gucci Fur-Lined Princetown Loafers


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    Georgie Wileman/Getty Images

    Loafers were always seen as a polished piece in the wardrobe, but when Gucci added a fur lining, the brand brought a trendy element to the shoe style. Dare we say this was the beginning of fur linings being used popularly as an eccentric touch in footwear?


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    It Bag: Gucci Dionysus Bag


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    Christian Vierig/Getty Images

    When Alessandro Michele took the reigns of Gucci in 2015, he quickly became known for mixing elements of the brand’s heritage with modern touches. The bag comes in a classic print or with lively embellishments and artwork.

    Must-Have Accessory: Off-White Industrial Belt


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    @mariaalia

    Off-White was founded in 2012, but the industrial belt has become Virgil Abloh’s most iconic design. Inspired by workwear, it added a utilitarian touch to the street style scene.

    Overall Trend: Bomber Jackets


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    Bauer-Griffin/GC Images

    According to Google’s 2016 report, bomber jackets were the number one trend of the year. The outerwear item was worn by a variety of style icons, from Kanye West and David Beckham to Gigi Hadid and Kendall Jenner. Although the piece has military roots, it became about style as well as utility.

    It Couple: Bella Hadid & The Weeknd


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    George Pimentel/WireImage

    Although they are not still together, Bella Hadid and The Weeknd are still the über-cool celebrity couple on people’s minds. When they took to the Met Gala red carpet together, people were in awe. (We still are.)


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    It Bag: Jacquemus Le Chiquito


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    Victor VIRGILE/Gamma-Rapho via Getty Images

    Tiny bags have come and gone out of style, but you can thank Jacqeumus for truly putting the style on the map in the past few years. 

    Overall Trend: Dad Sneakers


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    Christian Vierig/Getty Images

    Balenciaga’s Triple S sneakers and Fila’s Disruptors truly had a chokehold on fashionable people everywhere. Although controversial and considered “ugly,” their popularity showed otherwise.

    It Brand: Supreme


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    Christian Vierig/Getty Images

    Do you remember walking past the Supreme store and seeing a line that stretched for blocks and being shocked? Us too. People were stalking the brand’s site to get their hands on anything that had the simple logo, from lighters to bricks.

    Most Loved Hairstyle: High Ponytail


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    Jon Kopaloff/FilmMagic

    Although the high ponytail was a favorite hairstyle among many for its easy styling, we have to admit that it did come with some added headaches.


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    It Bag: Dior Saddle Bag


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    Christian Vierig/Getty Images

    John Galliano may have debuted the Saddle Bag on the runway for his 2000 collection, but the style made a return in 2018 as if nothing had changed in 18 years. After many design reiterations, the bag is still a staple.

    It Brand: Ganni


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     Yuliya Christensen/Getty Images

    While Ganni may be recognizable by every fashion insider now, that wasn’t always the case. The brand took to Copenhagen runways and blew everyone away, and it’s only gone up from there. 

    It Couple: Meghan Markle & Prince Harry


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    Ben Stansall/AFP via Getty Images

    We’d be lying if we said we didn’t wake up early in the morning to watch the live stream of Prince Harry and Meghan Markle’s wedding. We’ve loved every bit of their royal romance, from their engagement to the births of Archie and Lilibet.


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    It Bag: Bottega Veneta Pouch


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    @jordanrisa

    When Daniel Lee took the hold of Bottega Veneta, he skyrocketed the brand into cult status. Although the bags weren’t branded like most designer handbags, that didn’t change the fact that everyone wanted one and could recognize Lee’s design instantly.

    Overall Trend: Suiting


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    The Style Stalker

    Remember when everyone wore fitted suiting? Good times. In the past few years, oversize suiting has become the go-to ensemble for looking forward and cool.

    It Couple: Hailey Bieber & Justin Bieber


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    Jackson Lee/GC Images

    We still remember when everyone was wondering whether Hailey and Justin Bieber were secretly married or not. Their wedding pictures were a dream, and we’re always taking notes from their street style looks together.

    It Girl: Zendaya


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     Jennifer Graylock/PA Images via Getty Images

    We’ve been obsessed with Zendaya since her Disney days, but when Euphoria and Spider-Man: Homecoming came out, we wanted more of her on our screens. Her red carpet style just keeps getting better—as do her projects. (We currently have scheduled a day to watch Dune.)


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    It Bag: Telfar Shopping Bag


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    @aniyahmorina

    Telfar Clemens founded his brand in 2005 and became a success when his shopper bag—also known as the “Bushwick Birkin”—gained popularity. Clemens aims to make luxury accessible, keeping the bag at a relatively low price point and scheduling “Bag Security Program” days, where dedicated customers can secure their bags.

    Quarantine in 2020 meant staying home. Thus, comfort became the number one priority in fashion. Sweatpants, slippers, and socks were the only clothing items anyone wanted to wear. (If we’re being honest, that is still a lot of what we wear right now.)

    Raise your hand if you also tried to chop your own curtain bangs in quarantine, because our hands are up. They may be tricky to style, but when they are done right, they look phenomenal.

    Most Watched TV Show: Bridgerton


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    Netflix

    Bridgerton may have been released toward the end of 2020, but it was exactly what everyone needed as a little bit of escapism. The romance, costumes, and scandal, what was not to love about it? We’re still dreaming about the duke—sorry not sorry.


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    It Bag: Gucci Jackie Bag


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    @trustmebuythis

    It seems like there’s a trend of designers rereleasing new versions of old cult bags for them to be cult bags yet again. The new Gucci Jackie is more modern and sleek, with a leather sheen and fun colors, but if you prefer the vintage version, you can easily find one secondhand.

    Overall Trend: Cutouts


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    Jeff Kravitz/MTV VMAs 2020/Getty Images

    As restrictions were lifted and people became willing to go out again, the fashion trends became a little less about comfort and more about making a vivid statement. Revenge dresses, cutouts, and loud colors galore.

    It Girl: Olivia Rodrigo


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    Jason Kempin/Getty Images

    Olivia Rodrigo has come a long way from the girl who sang “Drivers License.” Since then, she’s released her debut album and singlehandedly become the ultimate pop princess for Generation Z.

    It Couple: Kourtney Kardashian & Travis Barker


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    Gotham/GC Images

    We’re still coming off the high we got from the Kravis engagement announcement. Can you blame us? Although the couple confused everyone at first, we’re completely on board.

    This was an easy one: The Balenciaga Cagole Bag in all of its Y2K glory dominated everyone’s attention in 2022. Fun fact: The Balenciaga City Bag, which the Cagole is inspired by, was the It bag in 2006, the year Who What Wear first came to be.

    After years and years of high-rise everything, low-rise is a thing again in 2022—so much so that it actually became mainstream. As trends this massive and significant often do, the low-rise trend is one that’s likely to stick around for some time.

    Miu Miu generated many It items this year, but it’s the delicate satin ballet flats that took the fashion world by storm. Not only that, it’s safe to say that Miu Miu played the biggest hand in the overall ballet flats trend. Despite being nearly $1k, they’re sold out practically everywhere. 

    It Girl: Sydney Sweeney


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    Jeff Kravitz/FilmMagic for HBO

    What a year Sydney Sweeney has had. Aside from being one of the best parts of Euphoria and riveting viewers in the wildly popular White Lotus, it was announced earlier this year that she’s joining the Marvel Universe in Madame Web. She’s also become a darling of the fashion world, starring in campaigns for Miu Miu and Tory Burch.

    Brand Comeback: J.Crew


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    J.Crew

    Thanks to head womenswear designer Olympia Gayot (who joined the brand in 2020), J.Crew is cool again. And if you need any more validation of something being cool in 2022, Gayot and her effortless J.Crew styling regularly go viral on TikTok.

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    Anna LaPlaca

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  • This Puffer Trend Is So 2018, But These Ones Are So Right Now

    This Puffer Trend Is So 2018, But These Ones Are So Right Now

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    In 2018, it seemed like all anyone wore, talked about, or posted was really big puffer jackets. It was almost as if the puffier your jacket was, the more street cred you had. Influencers, celebrities, and fashion girls alike took to the trend with ease and excitement as they proudly walked down the street, nearly knocking everyone over in the process. This extra-large puffer trend emerged at the peak when trends felt more like a shock factor than a way of dressing. I mean, back in 2018, this look was probably styled with micro sunglasses and chunky Balenciaga Triple S sneakers, and that was something we considered normal? 

    Luckily (depending on who you ask), the fashion industry has shifted away from all the frills and gimmicks toward a more stylized and wearable set of collections and trends that won’t get you weird stares as you walk around outside. But to bring it back to puffers—an extremely relevant topic considering we are now entering the coldest time of the year—if the oversized puffer was 2018, the tonal plain puffer you can wear with literally anything is so right now.

    We aren’t even that far into winter, and already the fashion set is whipping out simple puffers and styling them in ways that are actually approachable. Complete with warm color palettes of creams, tans, browns, and more, all of those crazy-colored, patterned puffers that fit in no closet I’ve ever seen suddenly feel obsolete. This new wave of puffers also includes puffer vests, which I personally feel will be a fresh update to my all too often repetitive winter wardrobe. 

    Ahead, see exactly what this new wave of puffer dressing and styling is all about, and shop 18 of the best ones on the market should you want to buy into the trend. 

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    Lauren Eggertsen

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  • The 6 Shoes You Should Own If You Live in Basic Jeans

    The 6 Shoes You Should Own If You Live in Basic Jeans

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    There’s a strong chance that you live in jeans in your off-duty or 9-to-5 life (if you work in a casual office setting, of course). And given your affinity for those tried-and-true blues, there’s also a strong chance that you have a smattering of go-to items you wear with your favorite denim. When it comes to footwear specifically, there are a few specific pairs worth owning to elevate the most common, basic jeans silhouettes such as skinny, straight-leg, and black denim.

    To highlight said shoes, we thought we’d turn to some of our favorite celebs, including Jennifer Lopez and Katie Holmes, who also wear cool jeans on the regular. With that in mind, keep scrolling to check out the six footwear silhouettes that look flawless with denim, as showcased on the most fashion-forward A-listers.

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    Bobby Schuessler

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  • These Trends Used to Be “Dated” But They’re Set to Be Big For 2023

    These Trends Used to Be “Dated” But They’re Set to Be Big For 2023

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    Just when you think a trend may be gone for good, a buzzy designer or it-girl will breathe new life into it. This statement stands strong as ever, as the current list of what’s cool in fashion pulls from the ’60s to the mid ‘2000s, and no solid prediction of what could come next. Fashion is cyclical, and it’s only natural that things will come back in style. That’s why even when I report on certain pieces being “out”, I always remind the reader that it’s up to them to decide what’s worth keeping or tossing. And while I’ve grown familiar with the pattern of trends coming and going, a few items that came down the 2023 runway collections still took me by surprise.

    In light of discussing 2023 fashion, I scoured the runway and identified a few trends I wasn’t expecting to make back around the cycle this year. Y2K is still keeping a strong hold on us with bootcut jeans in the Blumarine and Givenchy collections. (Gen Z has already shown their favoritism toward the style, along with baggy denim.) The ’80s is also asserting influence, with metallic and polka dots leaning far away from their once “tacky” identity. I won’t spoil it all right here, so you’ll just have to keep scrolling to see the rest.

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    Yusra Siddiqui

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  • Exactly Which Color Shoes to Wear With Every Navy Dress Style

    Exactly Which Color Shoes to Wear With Every Navy Dress Style

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    Of all the colors in our closet, navy is probably one of the toughest to style. The dark-blue shade doesn’t easily lend itself to being paired with many other colors in terms of the shoes, bags, and accessories we may have lying around. For one, wearing black and navy has long been deemed a style faux pas because of how close the two colors are to one another. While we don’t agree that they should never be worn together, we’ll be the first to admit that it’s a tricky color combo. An even more common style situation to run into is wearing a navy dress and styling it accordingly.

    We wanted to take the guessing out of it, so today, we’re showing you exactly which color shoes to wear with each navy dress, from a casual frock to a floor-length formal gown. There’s no denying that Net-a-Porter and Shopbop are two of our favorite online shopping destinations. We scroll through the sites to get general outfit inspiration even when we’re not necessarily shopping. We happen to be fans of how they always style their items in a way that makes us want the entire look.

    With that in mind, we took to the sites as well as some of our other favorite retailers and brands to find inspiration for how we’ll be styling our navy dresses from now on. Ahead, see the dress-and-shoe combinations that just always work.

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    Anna LaPlaca

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  • I Work in the Nordstrom Styling Department—These 6 Fall Trends Are Most Popular

    I Work in the Nordstrom Styling Department—These 6 Fall Trends Are Most Popular

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    Rose Hayes is a breadth of sartorial knowledge. After all, she currently works in the styling department at Nordstrom as a VIP stylist. Her day-to-day job is to keep up with the latest trends and collections to recommend to her various clients. While showcasing new fall trends over the last few weeks, she actually mentioned that there are a few key items that the majority of her clients are unanimously gravitating toward. And yes, the trends just so happen to be favorites for Hayes as well.

    Keep scrolling to check out the popular fall trends in question, complete with intel from Hayes on why they’re so appealing. If you’re feeling any of the silhouettes and want to add a fresh fall pick into your offering, there’s also a range of shopping picks. 

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    Bobby Schuessler

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  • Bought by You: The 25 Most Purchased Fashion Items of September

    Bought by You: The 25 Most Purchased Fashion Items of September

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    If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. Between trend forecasting and test-driving them, if it’s worth adding to your wardrobe, we’ve probably written about it. Whether you’re interested in investing in the season’s biggest trends or simply investing in new staples, Who What Wear has you covered.

    Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you! Below, you will find the most popular fashion pieces under $300 that Who What Wear readers (and, let’s be honest, staffers) actually purchased over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect the best purchases we’ve made and what is still available and genuinely worth adding to your shopping cart.

    Intrigued? We hope so. Keep scrolling to see the 25 most popular fashion items our readers purchased last month.  

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    Jasmine Fox-Suliaman

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  • Sorry, These 8 Jewelry Trends Are Out, But These 8 Are In

    Sorry, These 8 Jewelry Trends Are Out, But These 8 Are In

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    Out: Contrived Pieces
    “What feels outdated to me is anything that feels uncomfortable or contrived. Anything too pulled together, too matchy-matchy. Anything that tries too hard.”—Roxanne Assoulin

    In: Bright Uplifting Pieces
    “I think, more now than ever, one needs to feel at home in the world, and jewelry, similar to a small vase of brightly colored flowers, can help bring that to life. Small, collected bits, gathered together to make a whole. A couch, a chair, a rug are all important, but the books, the art, the flowers, that’s how we sign our names. That’s our signature. That’s what makes it personal. And I’m a big fan of personal.”—Roxanne Assoulin

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    Jennifer Camp Forbes

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