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Tag: Buy Now

  • 7 New Trends I Predict Will Have a Short Shelf Life (Sorry)

    7 New Trends I Predict Will Have a Short Shelf Life (Sorry)

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    Disclaimer: This isn’t a story about trends that are “out” or anywhere near peaking. This is a story about new (or new-ish) trends that are very popular and not at risk of falling out of favor anytime soon. And why am I writing about these trends, you ask? The reason is fairly straightforward: Spending a lot of money on something you may not want to wear in a matter of months is not advised. 

    Fashion can be a bit subjective since style and taste are such personal things, but I’ve been a fashion editor for nine years and have seen many trends come and go in that amount of time. At this point, I can usually tell when certain ones will be long-lasting or more short-term, and it usually depends on how classic they are (the more specific ones don’t usually stick around as long) and how quickly they become over-saturated. 

    Below, I’ve highlighted seven new trends that I fully support trying but that I don’t advise splurging on since I don’t see them lasting for years. Scroll to shop an affordable version of each, as well as trends that I do think will stick around.

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    Allyson Payer

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  • 30 Trendy Nordstrom Buys Fashion People Are Freaking Over in 2023

    30 Trendy Nordstrom Buys Fashion People Are Freaking Over in 2023

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    It’s 2023 and per usual, Nordstrom is proving it can be your one-stop shopping destination for everything from basics to bedding to designer goods. As someone who has to be a great shopper for a living, I pride myself on finding all the hidden gems at places that stock insane amounts of products. So today, sit back and relax as I give you the download on the trendiest items at Nordstrom that fashion girls are currently obsessing over. 

    This roundup will feature a ton of one of my personal favorite trends—maxi skirts—plus a plethora of must-have designer It items, affordable luxe-looking basics, and much more. This year is definitely shaping up to have a certain sartorial aesthetic, and if you add any of the below to your shopping carts, I can assure you you’ll look just as in the know as the most stylish fashion girls out there.

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    Lauren Eggertsen

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  • I Test-Drove Spring’s Biggest Color Trends—These 5 Are Absolute Winners

    I Test-Drove Spring’s Biggest Color Trends—These 5 Are Absolute Winners

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    Spring has finally arrived and what I am most excited about is finally embracing color into my wardrobe again. While I know you technically can wear colors no matter the season there’s something about the cold and grey of winter that just brings out more neutral colors than anything else. At least for me personally, I mean who wants to wear bright pink or pastel yellow when it’s the dead of winter with the sun going down at 4:00 pm, it just doesn’t feel right. But now that New York City has flowers that have been planted all over the city, the parks are starting to populate again, and having a cocktail outside is just in our midst. So with my excitement brewing to start having fun with my wardrobe again I did a little research on which color trends for spring I would want to try, and found 5 that were so good I had to give it a go.

    Keep scrolling to see which 5 spring color trends I tried and even shop some of the trends for yourself.

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    Grace O’Connell Joshua

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  • The Best Maternity Bras to Get You Through Your Pregnancy (and After)

    The Best Maternity Bras to Get You Through Your Pregnancy (and After)

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    So how are maternity and nursing bras different from regular bras? Think of a maternity bra as an improved version of a regular bra, designed specifically for comfort as your breasts grow during pregnancy. Some features include a soft cotton lining, wider straps, extra latches on the band, etc., and they tend not to be underwired. Many regular bras offer these features, too, which will work just fine during pregnancy.

    Nursing bras differ in one way from maternity bras: They feature clasps on the straps that allow for easy breastfeeding access. If you buy a nursing bra to wear during pregnancy, make sure there is enough room for you to grow, as your breasts tend to go up another cup size or more after your baby arrives. Many of the bras available are maternity/nursing hybrids, which provide support throughout pregnancy and after.

    Officially ready for a new bra? We’ve rounded up some of our favorite maternity and nursing bras that will get you through and beyond your pregnancy. And remember: If it feels tight, then it isn’t right. Find your correct size by getting measured at the lingerie department, or do it yourself.

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    Judith Jones

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  • I Always Wear Heels, But These Flat Shoe Trends Are Doing It for Me

    I Always Wear Heels, But These Flat Shoe Trends Are Doing It for Me

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    I am what you might call a shoe person. I love shoes. I find them to be not only one of the most quintessential pieces in outfit building but also the most fun thing to shop for. I could sit in a luxury department store’s shoe section for hours and not get bored. (I used to work for Nordstrom, so I actually did that once, and I highly recommend it.) I especially love heels. Ever since I was younger, I would try on my mom’s heels or beg my mom to buy me a pair of heeled Cinderella shoes at the Disney store in the mall. I just thought they were the absolute embodiment of femininity, and as a 5’2” girl who’s always wanted to be taller, I wear heels whenever I can.

    I’ve been wearing them since high school. I’ve gotten so good at maneuvering in heels that I could even run a mile in some, no joke. But we’re not here to talk about heels or my supernatural ability to walk in them; we are here to talk about flats. I’ll admit I’ve never really liked flats. I’ve always thought they were safe and boring, and that is the last thing I want my style to be described as. But lately, I’ve opened up my very closed mind and started spotting flat shoe trends that we’re so chic even I had to try them myself. Six trends stood out to me as ones I could totally see myself styling. I’ve officially converted into a flats lover.

    Keep scrolling to see which six trends are responsible for this change of heart.

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    Grace O’Connell Joshua

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  • I’m a Milan-Based CEO—6 Cool Trends Italians Are Wearing Right Now

    I’m a Milan-Based CEO—6 Cool Trends Italians Are Wearing Right Now

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    Everything is intentional— from the shade names (pummarò, my go-to spring red, is the name of a nostalgic, jarred, tomato purée sold at grocery stores) to the smell of coffee embedded into the formulas. Just like Italian fashion, the brand and Cacella aren’t afraid to play with color eyeshadows and pigments in their every-day looks. Oftentimes, the best on-trend outfit is accentuated by a bit of glitter here and a bold purple lip there. It’s the Italian way, Cacella explains. Just like her makeup, her personal style is a mix of home-grown brands and emerging, fun designers to add a bit of personality into her look. 

    While we’ve written about spring style here at Who What Wear, we haven’t unlocked the fun, saccharine world of Italian trends and self-expression this season. A quick browse at Cacella’s Instagram will tell you all you need to know: Italians love having fun. Her outfit of choice this year: “This spring I am obsessed with colorful yoga unitards and an oversize blazer on top, and I can wear heels, sneakers, flats or loafers depending on the occasion,” she explained, alluding to the exciting, trendy nature we’ve come to embrace thanks to beloved Italian brands like Miu Miu and Bottega Veneta. 

    Below, shop all the trends the cool Italian fashion crowd is loving right now, straight from the source herself.

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    Ana Escalante

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  • 6 Fresh Spring Trends to Try When You’re Bored of Your Jeans

    6 Fresh Spring Trends to Try When You’re Bored of Your Jeans

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    I wear jeans practically every day. They’re one of the hardest-working items in my wardrobe—reliable for work, the weekends, nights out, and beyond. But after wearing them on heavy rotation throughout winter, jean fatigue has unquestionably started to set in, and I’m ready to switch things up in the bottoms department, especially now that the temps are warming up.

    Luckily, the spring season has plenty of cool skirt and pant trends that feel fresh and cool, and many are just as versatile as my trusty denim. Below, I’m highlighting the styles and silhouettes, from cool cargo pants to maxi skirts, that fashion people are wearing this season.

    So if you’re looking to alternate your jeans with something new, keep scrolling for six fresh spring trends you can try instead along with plenty of shopping picks to get inspired.

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    Judith Jones

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  • 12 Swimsuits With Tummy-Control Technology

    12 Swimsuits With Tummy-Control Technology

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    When I’m on vacation, there are no rules. If I want a mimosa at 9 a.m., it’s mine. If I want to order three desserts and share them with my friends, I absolutely will. Are we dining out for every meal? Yes. This leads to some natural bloating, and I’m a confident person, but getting dressed for the beach following this can often give me a bit of the jitters. So allow me to let you in on a little secret that people just don’t talk about enough: tummy-control swimsuits.

    It’s genius. I’m introducing you to the Spanx of swimwear. These styles could help you feel your best on the beach because that’s what really matters. Without hiding your natural beauty, these swimsuits will show off your beautiful curves in the best way possible. Enjoy the show.

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    Sierra Mayhew

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  • Florence Pugh Just Made These Very Y2K Wedges Look Super Chic

    Florence Pugh Just Made These Very Y2K Wedges Look Super Chic

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    Actress Florence Pugh made us do a double take when she was spotted in NYC last week. Clad in a matching Valentino coat and bag, Pugh surprised us with her ’00s-era wedge boots that were paired perfectly with wide-leg cuffed trousers giving off a throwback vibe in the best way.

    Unlike Pugh’s favorite Valentino platforms, these shoes are actually quite practical for walking around the city. It’s no wonder that wedges were the It shoes for the fashion set for so many years—they’re the perfect day-to-night shoes. Plus, they pair perfectly with the wider-leg jeans and pants that are very on-trend again, taking any look from casual to coordinated. 

    Inspired by the sartorial sensibilities of Miss Flo, we searched high and low for wedge heels that feel simultaneously Y2K-reminiscent yet modern. Keep scrolling to shop for wedge boots, mules, and sandals to wear now or save for next winter. 

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    Drew Elovitz

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  • The Nordstrom Rack Clear the Rack Sale Is Here—I’m Very Into These Chic Items

    The Nordstrom Rack Clear the Rack Sale Is Here—I’m Very Into These Chic Items

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    Well hello there, major sale. Yep, Nordstrom Rack just launched the Clear the Rack sale. Now through March 26, you can take an extra 25% off clearance both in-store and online. I’m talking about a total savings of up to 75% off. When you cruise over to the site, you’ll actually notice over 7,000 items included in this limited-time sale. You could totally spend time scrolling through the pages of discounted merch (let’s be real, fun), but I pulled together a curation of items that I think are chicest if you want a quick edit.

    Below you’ll find the best items to buy from the Clear the Rack sale. As a preview, you’ll find everything from elevated basics that could become new foundational pieces in your wardrobe to trendier picks for spring. Need a fresh pair of shoes or cool accessories? I’ve got you covered there as well. Keep scrolling for more. 

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    Bobby Schuessler

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  • Net-a-Porter’s New-Season Drop Just Convinced Me to Start on My Summer Wardrobe

    Net-a-Porter’s New-Season Drop Just Convinced Me to Start on My Summer Wardrobe

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    Is it too early to start shopping for summer? In the past, I’ve failed to get my hands on some of summer’s must-have pieces simply because I didn’t start shopping until, well, summer. But this year, I’m going in early, and it seems Net-a-Porter has volunteered as tribute for all my outfit needs. The retailer just dropped its new-season collection modeled by writer and model Naomi Shimada, principal ballerina Francesca Hayward, writer and speaker Simran Randhawa, and model and digital creator Mia Regan, who prove that Net-a-Porter is, as always, an expert on all things fashion. There’s a bohemian denim jacket, the most elegant pearl bracelet, and some classic greek sandals that I’m already dreaming about wearing on my first summer trip. Below, I’ve rounded up the 20 pieces I’m taking to checkout ASAP.

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    Humaa Hussain

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  • 6 Outdated Spring Accessory Trends and 6 That Are Fresher Than Ever

    6 Outdated Spring Accessory Trends and 6 That Are Fresher Than Ever

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    Spring has begun, and despite the occasional chilly days, we’re already getting our warm-weather wardrobes prepped. After months of spending time inside to stay warm, we’re eager to get our hands on the latest spring trends because, yes, they’re that good. When it comes to accessories, there’s a range of standouts we’re particularly eager to test out this season. Alternatively, there are a few counterparts we still have a love for but might consider storing away for the time being.

    Today, we’re highlighting the accessory trends, from hats to shoes, that we’re embracing this spring. We’re also sharing the items that might not get as much play for us. Keep scrolling for a bit of visual and shopping inspiration showcasing the trends we’re eager to try. But remember: If you’re in love with something that we’re not as into right now, by all means, continue to wear it. (We’re sure you’ll look great in it.) 

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    Yusra Siddiqui

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  • From Jenna Ortega to Madelyn Cline, Gen Z Celebs Are Backing These 6 Trends

    From Jenna Ortega to Madelyn Cline, Gen Z Celebs Are Backing These 6 Trends

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    Over here, we’re always keeping up with the latest musings of celebrity style, from award show moments to the iconic front rows at fashion month. And while there are classic Gen Z stars that always pop up on our radar (we’re talking about you, Zendaya), there are a few more that have been capturing our attention recently. Whether it’s Halle Bailey and Yara Shahidi for their starring roles in Disney’s latest live-action remakes or Olivia Rodrigo and Sabrina Carpenter making moves in the music industry, there’s a whole lot of talent and style divided among them. 

    Not only are these young celebs working with the likes of Valentino and Versace, but they’re also willing to take sartorial risks. Think bold hues, intense cutouts, and sheer fabrics galore. Below, we’ve rounded up the six trends they’ve been sporting (and pulling off) lately. From the Grammys and Oscars to outside the doors of Paris and Milan Fashion Weeks, see the Gen Z–backed trends that were spotted at them all. 

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    Yusra Siddiqui

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  • The Prettiest New Dresses From Urban Outfitters’ 30% Off Sale

    The Prettiest New Dresses From Urban Outfitters’ 30% Off Sale

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    There’s a lot to love about the quiet transition from winter to spring: more sunlight, the emergence of colorful flowers and green leaves on trees, and outdoor happy hours, naturally. But, our favorite thing about ushering in spring is, of course, spring break. 

    Face it: you never really outgrow spring break. No matter what phase of life this season finds you in, or where you live across the country, the middle of March signals a time for rebirth, renewal, or at the very least, a closet refresh. With that in mind, we’ve zeroed in on Ubran Outfitter’s epic Spring Break sale, which offers 30% off of their best spring styles, no coupon required. 

    Given all the celebrations we have in store over the next few months, we opted to focus on the excellent selection of dresses currently available at UO. From lightweight linen and recycled fabrics to flirty florals and lovely lace details, we’ve rounded up 14 of the prettiest new dresses on sale at Urban Outfitters. Keep scrolling to shop our faves, and remember: the prices listed don’t reflect the 30% discount — you’ll see that once you’re ready to check out. 

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    Drew Elovitz

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  • Spring Has Sprung, and There Are So Many Things I Want in My Cart ASAP

    Spring Has Sprung, and There Are So Many Things I Want in My Cart ASAP

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    I’ve been going on and on about this for a few years now, but Macy’s has become my treasure trove of seasonal essentials. (Maybe you’ve noticed.) Long gone are the days of opening 10 browser tabs just to find the perfect pair of wide-leg jeans and stress-scrolling through my feed to find inspo for my spring wardrobe. I simply go to the Macy’s site at the beginning of each season and start shopping away.

    Currently, I’m leaning into an array of colors and prints for spring. Icy blues have been taking center stage, and dresses with large, statement-making florals are all I can think about. But honestly, the best piece of all is a pair of sunglasses that makes me feel like I’ve just stepped into my favorite 2000s rom-com. Keep reading to scope them out.

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    Nayiri Mampourian

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  • The Comfortable Bra Style You’ll Regret Overlooking

    The Comfortable Bra Style You’ll Regret Overlooking

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    After coming home from a long day, there is nothing better than the relief of finally taking off your bra and letting yourself loose from the uncomfortable confines you’ve been subjected to for hours on end. (Sorry to sound so dramatic, but I think you know what I mean.) However, struggling to wrap your hands around your back while peering over your shoulder into the mirror as you attempt to undo the snag in the clasp in the back is not ideal. Is a little support and functionality too much to ask for?

    The solution to both these problems is simple: front-closure bras. Not only does this supremely comfortable style boast a clasp in the front that is perfectly situated for easy removal, but it also pulls your breasts forward and together, which provides the exact support and lift a lot of us look for in our favorite bras. As a result, this bra style is perfect for breasts of all sizes, and it’s particularly great for people with bigger busts who may frequently run into the challenge of finding a bra that is both comfortable and stylish.

    From racerback to strapless, keep reading for the best front-closure bras of every kind.

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    Aleksija Vujicic

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  • 31 Pairs of Trendy Flat Shoes That Are So Good It’s Stressing Me Out

    31 Pairs of Trendy Flat Shoes That Are So Good It’s Stressing Me Out

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    As someone who is both obsessed with shoes and wears flats far more than heels, you can trust my authority on the subject of trendy flat shoes. They’re one of my favorite fashion things—always have been, always will be. 

    The wild success story that is Miu Miu ballet flats has made wearing flats with anything and everything cool. Lately, you’ll find them on the feet of celebrities and fashion people, and on the runways. But when it comes to flats, the trendier the better in most cases. Heels have an inherent amount of drama but need to work a little harder to be cool. So if you prefer cool flats over basic ones, this roundup is likely to be right up your alley.

    I spent hours looking at trendy flats in search of the best, so scroll away if you’re ready to shop some very chic ones. I, for one, am very tempted.

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    Allyson Payer

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  • Don’t Sleep on H&M’s Pretty Jewelry—14 Expensive-Looking Pieces I’m Considering

    Don’t Sleep on H&M’s Pretty Jewelry—14 Expensive-Looking Pieces I’m Considering

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    I have to make a confession. Even though I’m constantly browsing H&M to find the best pieces for our readers, I rarely look at the brand’s jewelry collection. I can’t say exactly why I’ve slept on that section of the site, but I’m all of a sudden keenly aware of what I’ve been missing out on. 

    Right now, H&M’s jewelry selection is exceptionally strong. I particularly love the Folded Earrings, which come in both silver and gold and are a steal at just $10. I clicked “add to cart” so fast, I didn’t even know what hit me. There are also a pair of oversized hoops that have my name written all over them. Scroll down to shop my favorite earrings, rings, and necklaces from H&M right now. 

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    Erin Fitzpatrick

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  • The Gutsy Pant Trend Celebs Are Suddenly Wearing Instead of Jeans

    The Gutsy Pant Trend Celebs Are Suddenly Wearing Instead of Jeans

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    Parachute pants. Balloon pants. Barrel-leg trousers.  They’re all variations on the same theme with a similar mantra: Bigger is better. And they all have numerous celebrity fans right now, including Bella Hadid, Tracee Ellis Ross, and Jennifer Lopez. But don’t fret if you’re not exactly a bold dresser, because there are also plenty of easier-to-wear and more affordable versions inspired by the trend. 

    Hadid, for instance, recently wore drop-crotch, ultra-wide-leg, low-slung parachute pants. Naturally, she pulled them off with aplomb. Ellis Ross, ever the risk-taker, wore perhaps the boldest version of the trend—Loewe pants that look like they could take flight at any moment. On the other hand, Danish influencer Pernille Teisbaek wore padded cargos akin to exaggerated ski pants. Scroll down to see how celebrities are wearing parachute pants, and shop wearable versions of the trend. 

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    Erin Fitzpatrick

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  • The Fashion Crowd Has Spoken—5 Shoe Styles That Look the Chicest With Shorts

    The Fashion Crowd Has Spoken—5 Shoe Styles That Look the Chicest With Shorts

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    With the weather heating up, it’s time to evaluate your shorts drawer. Longline shorts and baggier silhouettes are definitely trending with the fashion crowd, as are classic paperbag-waist shorts, denim shorts, and co-ord shorts sets. To elevate said shorts and make them feel more fashion-forward, shoes are the perfect addition. A simple T-shirt and denim shorts can be upgraded with a pair of slingback kitten heels or chunky flatforms. 

    For outfit inspiration, I’ve evaluated the top five shoe styles fashion people are pairing with their shorts. Shop some of the leading styles in each of these categories below and prepare for a shoe shelf update.

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    Copelyn Bengel

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