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Tag: Business Solutions

  • Why Unaddressed Grief is Hurting Your Company’s Bottom Line | Entrepreneur

    Why Unaddressed Grief is Hurting Your Company’s Bottom Line | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    It’s no mystery that continued major waves of layoffs in the tech industry are causing suffering for those who are being laid off. But a major elephant in the room is overlooked among remaining employees: grief. Ignoring the grief that the remaining workers are experiencing threatens to impact the remaining workers’ well-being and companies’ bottom lines negatively.

    More than 234,000 tech workers have been laid off this year. Major companies like Amazon, Spotify and Meta have cut tens of thousands of workers’ jobs this year, including Google’s recent round of layoffs this September. Obvious to most business analysts is that these large-scale layoffs create instability and inefficiencies within teams. What is less obvious, however, is that many remaining employees are dealing with grief around the loss of coworkers, work rhythms and stability amidst continued layoffs.

    Research demonstrates and experts have long warned that layoffs cause detrimental effects on both individual employee performance and corporate performance. Additionally, major layoffs can cause issues for companies in future employability because future candidates remember how companies handled economic uncertainty through massive layoffs.

    What is notably missing from the conversation around the current tech layoffs, however, is that many major companies are now facing a grief problem amidst their remaining workers. Failing to address this issue may make workers suffer and cost companies a lot of money through the loss of worker productivity, efficiency, and satisfaction.

    Related: What the Future Looks Like for Fresh Graduates in the Tech Industry

    The remaining employees at these companies are currently experiencing two major types of grief. The first is the actual grief of losing colleagues, work friends, team structure and dynamics, and often work schedule and range of responsibilities. Unfortunately, most companies and managers fail to acknowledge the psychological stress and grief their remaining employees might be experiencing after losing valuable team members.

    The second form of grief is anticipatory grief, which refers to grief around the potential of losing someone or something. Most remaining employees remain under constant stress of worrying about losing their jobs, another member of their team, and stability within their role.

    Because most of these layoffs are happening remotely, there is often an added layer of loneliness and isolation experienced by remaining employees. Remaining employees often lose meaningful social connections by being suddenly unable to reach their coworkers, many of whom they only had means of connecting via workplace channels. All this is happening against the backdrop of a loneliness epidemic in the U.S., as declared by the U.S. Surgeon General.

    Related: How to Combat the Growing Epidemic of Loneliness in the Workplace

    Following layoffs, remaining workers suffer. Prior research indicates that after a layoff, 74% of remaining employees report a decline in their productivity, 69% report the quality of their company’s product or service declines, 87% report being less likely to recommend their organization as a good organization to work for and 77% report making more errors and mistakes.

    Moreover, the most commonly reported feelings after a layoff are anger, anxiety and guilt. These are all common symptoms of grief. The post-layoff period is a fragile time within a company, one in which employers should provide adequate support and communication with their remaining workforce.

    Whether employees are experiencing grief, anticipatory grief or both, the best way for companies to support their workforce is to address the grief head-on through open, candid conversations. Grief research shows that avoiding conversations around loss only delays the healing process and worsens things.

    The translation for companies is that their employees will remain bitter, stressed and potentially angry about the situation if they do not feel seen or heard or their feelings remain unacknowledged. This, in turn, can reduce worker productivity and prevent new teams from forming positive and supportive team environments. Team dynamics are one of the biggest and best predictors of workplace efficiency, so ignoring this problem will be costly in the end, both in terms of well-being and productivity.

    Companies hold a lot of power to course correct during this unstable time. Prior research indicates that following layoffs, workers who feel their managers are visible, approachable and open are 70% less likely to report drops in productivity and 65% less likely to report a decline in their organization’s quality of work or service.

    Managers must communicate with team members through one-on-one conversations, allowing their direct reports to process their feelings. This open, candid and empathic communication can create space for a new and positive team dynamic to emerge.

    The best places for companies and managers to start are with key communication tactics that work in supporting those who are grieving and promoting resilience and growth:

    1. Acknowledge how remaining employees might be feeling
    2. Normalize experiencing feelings of guilt, anger, sadness, uncertainty, denial or regret following a major layoff
    3. Be candid about reasons for downsizing and layoffs
    4. Focus on the future and how employees can move forward with the company’s new vision
    5. Connect employees with their new teams in meaningful ways to create social cohesion

    Throughout the entire trajectory of layoffs, from announcing that they are coming to laying off individuals, companies should be mindful to keep their communications candid, consistent and transparent. Resources should be devoted to training managers and team leads in empathic communication. Designated spaces and meetings should be created for discussing the topic of layoffs. Employees should be given ample opportunities to ask questions.

    Avoidance is the enemy of good communication, whereas transparent, empathic, and person-centered communication can go a long way in creating trust, stability, and vision in an organization’s very unstable time of grief. This will, in turn, improve the company’s bottom line as well.

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    Megan Shen

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  • Free Webinar: Guarding Your Digital Fort – Cybersecurity for Entrepreneurs | Entrepreneur

    Free Webinar: Guarding Your Digital Fort – Cybersecurity for Entrepreneurs | Entrepreneur

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    In today’s digital age, safeguarding your business’s online presence is as crucial as protecting its physical assets. With the surge in cyber threats, even small businesses and solo entrepreneurs are at risk.

    But what if you don’t have an IT team at your disposal? No problem. Moderated by Entrepreneur’s Terry Rice, he’ll be joined by Dell experts Cory Freeman, Product Marketing Manager, and Amy Price, Product Marketing Team Lead. This webinar will shed light on straightforward, non-technical measures that entrepreneurs can adopt to fortify their digital domains.

    Register Now

    Key Takeaways:

    • Understanding Cyber Threats: Grasp the primary threats that target entrepreneurs, so you’re aware of what you’re up against.
    • Non-Techy Solutions: Discover easy-to-implement, non-technical strategies that can vastly improve your cybersecurity stance.
    • Protecting Your Reputation: Learn why a cyber-incident can be detrimental to your online reputation and steps to prevent it.
    • Contingency Planning: Delve into creating a simple action plan for when things go awry, ensuring business continuity and resilience.

    Register Now

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    Entrepreneur Staff

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  • 5 Mistakes to Avoid When Working With ChatGPT | Entrepreneur

    5 Mistakes to Avoid When Working With ChatGPT | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As the owner of multiple content websites, I use ChatGPT every day for multiple tasks, including — but not limited to — content creation. ChatGPT is always there for me, whether crafting texts or discussing my business goals with me.

    But as with all powerful tools, ChatGPT and similar Large Language Models (LLMs) have their limitations. I have stumbled upon them many times during my time working with AI. If you rely on ChatGPT in your business without understanding its limitations, that’s a recipe for disaster.

    Here are some common mistakes that you could be making if you think ChatGPT thinks like a human:

    Related: The Top 3 Do’s and Don’ts of Integrating ChatGPT into Your Business

    1. Neglecting to fact-check AI output

    I use AI tools like ChatGPT to create informational web content, which has proven to be an effective strategy for boosting my publishing business. The articles produced by AI writing tools utilizing models like GPT-4 are typically well-written and helpful. Of course, using these tools is also infinitely more cost-effective than hiring writers.

    However, while the AI-generated articles provide a great starting point, they are rarely robust enough to be published as-is without human oversight. It is crucial to thoroughly fact-check the content, as AI tools can get details wrong, especially more nuanced facts that fall outside general knowledge. Make a point to check dates, locations, numbers and any claim that seems very specific. In many cases, the claims are unsubstantiated and need to be taken out of your article.

    2. Using the generic ChatGPT style

    Left to its own devices without any guidance or customization, ChatGPT tends to use a particular writing style. This default style is typically authoritative in tone, yet also dull, lifeless and formal-sounding. It sometimes reminds me of high school essay writing. This would not be an effective style choice for crafting engaging, compelling web content that connects with readers.

    When utilizing ChatGPT or other AI writing assistants, prompting the model for your particular style is important. One helpful technique is to provide the AI with a few samples of your own writing, then ask it to analyze your style and implement similar stylistic elements into the new text it generates.

    3. Failing to guide the AI in a structured, step-by-step manner

    While ChatGPT is capable of generating coherent text, its output quality suffers greatly when prompted to produce long-form content all in one go. A far better approach is to break down the writing process into stages:

    • Discuss the topic, goals and target audience with ChatGPT to help set the stage.

    • Ask the AI to craft an outline based on your discussion. Assess the outline, and make sure it covers the topic properly.

    • Prompt ChatGPT to write individual sections one at a time, offering additional guidance and examples as required.

    • Ask it to suggest improvements for its own work to refine and polish the wording further.

    • Thoroughly edit and refine the full draft as needed.

    Guiding ChatGPT in a structured, step-by-step manner with regular human feedback tends to yield much higher quality writing. This approach is far superior to simply prompting the AI to produce a full piece in one shot and leaving it to its own devices for long stretches of uninterrupted text generation.

    In the web publishing industry, we have tools that create quality content based on a similar method with many pre-determined prompts and a built-in back-and-forth process. You can achieve the same by prompting ChatGPT to do the same.

    Related: How Can Companies Use ChatGPT for Content Marketing?

    4. Using LLMs for tasks outside language processing

    LLMs like ChatGPT excel at language processing and generation tasks. They converse with us in the same way another human would. It’s easy to assume they can do other things that humans do — like counting, for example.

    ChatGPT confidently informed me that the paragraph above contained 42 words. Go ahead and count. It’s easy for you to do as a human. You’ll see right away that the correct number is 37.

    When prompted to generate a numbered list of all the words in the paragraph, ChatGPT struggled badly, either apologizing that it could not get the count right or actually fabricating nonexistent words to reach the incorrect word count it had provided.

    Additional areas I’ve found ChatGPT has considerable difficulty with are solving simple anagram word puzzles or even reliably reversing a string of characters.

    There is a solid rationale behind these weaknesses — ChatGPT was trained to mimic conversational human responses, which it does amazingly well. However, it was not designed for tasks like arithmetic, word games or manual data manipulation. Being aware of exactly when to rely on its language strengths versus utilizing other, more specialized systems is key.

    5. Believing the AI’s self-assessment of capabilities

    When needing to determine if ChatGPT or a similar language AI can handle a particular task well, avoid directly asking the model itself. ChatGPT does not have accurate insight into the full extent of its strengths and limitations.

    For example, when I inquired whether ChatGPT could count words accurately, it confidently assured me it could handle such a simple math task. But as the earlier example illustrates, it failed at word counting multiple times. To assess an LLM’s true capabilities, real-world testing is far more informative than taking the AI’s word on what it can or cannot do.

    Related: 3 Ways to Use ChatGPT to Spark Your Creativity

    The future is here, but tread carefully

    ChatGPT and similar AI tools represent an incredible step forward that can amplify our capabilities if used judiciously. But these are not human equivalents — merely brilliant mimics lacking complete self-awareness.

    By understanding their limitations, prompting creatively, guiding systematically, minding the task suitability and verifying through hands-on testing, we can maximize value while avoiding potential pitfalls.

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    Anat El Hashahar (Anne Moss)

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  • How Smart Technologies Are Revolutionizing Supply Chain Management | Entrepreneur

    How Smart Technologies Are Revolutionizing Supply Chain Management | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Supply chain management plays a pivotal role in the success of any enterprise. Entrepreneurs and business owners are constantly seeking innovative ways to optimize their supply chains, reduce operational costs and enhance overall efficiency.

    This is where the Internet of Things (IoT) and smart technologies step in to revolutionize the field of supply chain management.

    Related: Supply Chain Management: The Game-Changing Innovations That Are Shaping the Industry

    The role of IoT in supply chain management

    IoT refers to the interconnected network of physical devices, vehicles, buildings and other objects embedded with sensors, software and network connectivity that enables them to collect and exchange data. When integrated into supply chain operations, IoT can bring about a transformational shift in the way businesses manage their logistics and distribution processes.

    1. Real-time tracking and visibility:

    In the context of supply chain management, real-time tracking and visibility are game-changers. IoT devices, such as GPS sensors and RFID tags, provide continuous data streams that allow entrepreneurs to monitor their goods at every stage of the supply chain journey. This means they can pinpoint the exact location of products, monitor their condition and track their movement from manufacturer to distributor to retailer.

    The benefits are twofold. First, this level of visibility significantly reduces the risk of theft and losses since any anomalies or deviations from the planned route can trigger immediate alerts. Second, it offers valuable insights into the overall efficiency of the supply chain. By analyzing data on delivery times, transportation routes and storage conditions, entrepreneurs can identify areas for improvement, optimize routes and ensure that goods reach their destination faster and in better condition.

    2. Inventory management:

    IoT sensors are capable of automating inventory management with unprecedented accuracy and efficiency. These sensors can monitor inventory levels in real time and send automatic alerts when stock is running low or when products are approaching their expiration date.

    This proactive approach to inventory management has numerous advantages. It prevents stockouts, ensuring that businesses never run out of essential supplies, which can be especially critical for just-in-time manufacturing processes. It also helps in reducing overstock situations, which can tie up capital and storage space. Ultimately, this level of control not only optimizes storage space but also improves cash flow management by reducing excess inventory costs.

    3. Predictive maintenance:

    Within the IoT ecosystem, smart technologies can predict when machinery and equipment are likely to fail. IoT sensors on machines can continuously monitor their performance, collecting data on factors such as temperature, vibration and energy consumption. By analyzing this data, predictive maintenance algorithms can identify patterns that indicate when a machine is deviating from its normal operating conditions, suggesting a potential breakdown.

    This predictive capability is a game-changer for supply chain operations. Instead of relying on scheduled maintenance, which can be costly and lead to unnecessary downtime, businesses can address maintenance needs proactively. This minimizes downtime, reduces repair costs and ensures smooth operations. In essence, it keeps the supply chain running like a well-oiled machine.

    4. Reduced costs:

    IoT-enabled supply chains are inherently more efficient. The real-time data provided by IoT devices allows businesses to identify bottlenecks and inefficiencies quickly. For example, if goods are consistently delayed at a particular warehouse or if delivery routes are suboptimal, these issues can be promptly addressed.

    By optimizing processes and streamlining operations, businesses can significantly reduce costs in various aspects of the supply chain, including transportation, warehousing and labor. For instance, they can minimize fuel consumption by optimizing delivery routes, reduce warehousing costs by better managing inventory levels and enhance labor productivity by automating routine tasks. This cost reduction not only improves profitability but also enables businesses to remain competitive in a rapidly changing market.

    Related: IoT: Introduction And Disruption Of Supply Chain Management

    The power of data analytics

    IoT generates an immense amount of data, but its true potential is unlocked through data analytics. Entrepreneurs can harness this data to gain valuable insights into consumer behavior, demand patterns and supply chain performance. By leveraging advanced analytics tools and machine learning algorithms, businesses can make data-driven decisions that enhance their competitiveness.

    Smart technologies beyond IoT

    In addition to IoT, several other smart technologies are making waves in supply chain management:

    1. Blockchain:

    Blockchain technology is revolutionizing supply chain management by offering secure and transparent tracking of products and transactions throughout the entire supply chain journey. Here’s how it works:

    • Secure and immutable records: Every transaction or movement of products is recorded in a secure and immutable blockchain ledger. This means that once data is entered, it cannot be altered or tampered with. This inherent security ensures the authenticity of records, reducing the risk of fraudulent or deceptive practices.

    • End-to-end transparency: Blockchain provides an unbroken, transparent chain of custody for products. Entrepreneurs can trace the origin of each product, monitor its movement from manufacturer to distributor to retailer and even verify its authenticity. This level of transparency not only reduces the risk of counterfeit goods but also enhances trust among consumers.

    • Smart contracts: Blockchain allows for the implementation of smart contracts, which are self-executing agreements with predefined rules. These contracts can automate various supply chain processes, such as payments, quality inspections and compliance checks. This automation reduces administrative overhead and ensures that contractual obligations are met promptly.

    2. Artificial Intelligence (AI):

    AI-driven algorithms are a powerful tool for optimizing supply chain processes. Here’s how AI can transform supply chain management:

    • Demand prediction: AI algorithms can analyze historical data, market trends and various external factors to predict demand accurately. This enables businesses to adjust their production and inventory levels accordingly, reducing the risk of overstocking or stockouts.

    • Process automation: AI can automate routine and repetitive tasks, such as data entry, order processing and inventory management. This not only reduces labor costs but also minimizes the potential for human errors, improving overall efficiency.

    • Enhanced decision-making: AI can analyze vast amounts of data in real time to make informed decisions. For instance, it can optimize delivery routes based on real-time traffic data or recommend the most cost-effective suppliers. This data-driven decision-making leads to more efficient supply chain operations.

    • Personalized customer service: AI-powered chatbots and customer service platforms can personalize recommendations and resolve customer issues more efficiently. This enhances the customer experience and fosters brand loyalty.

    3. Robotic Process Automation (RPA):

    Robotic Process Automation involves the use of robots and automation technologies to streamline various aspects of supply chain management. Here’s how RPA is making a significant impact:

    • Warehouse operations: Robots can automate tasks within warehouses, such as picking and packing products. They work with precision and consistency, reducing the potential for errors and increasing order accuracy. This not only speeds up order fulfillment but also reduces labor costs.

    • Repetitive Task Automation: RPA can handle repetitive and rule-based tasks, such as data entry, invoice processing and tracking shipments. By automating these tasks, businesses can free up human resources for more strategic activities.

    • Enhanced efficiency: RPA can operate around the clock, ensuring that supply chain operations continue without interruptions. This enhances overall efficiency and reduces lead times.

    • Cost reduction: By automating routine tasks, RPA reduces labor costs and the potential for errors that can lead to additional expenses. It also optimizes resource utilization, ensuring that operations are cost-effective.

    Related: How AI Can Revolutionize Our Broken Supply Chain

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    Taiwo Sotikare

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  • What to Consider Before Hiring Google Ads Consultant or Agency | Entrepreneur

    What to Consider Before Hiring Google Ads Consultant or Agency | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The average small to mid-sized business spends about $10,000 annually on Google Ads.

    Naturally, there are a lot of agencies and experts offering their “Google Ads Management Services” right now. If you’re planning to hire someone to optimize your campaigns and are wondering what to look for, this article is for you.

    When searching for a Google Ads agency or consultant to manage your advertising campaigns, you’re obviously looking for a measurable ROI on your ad spend, so you need to be careful about who you give this responsibility to.

    There are several important factors to consider to ensure you’re choosing a reputable and effective partner. Over the course of my career in the pay-per-click (PPC) advertising and search engine optimization industry, I’ve learned that these are the most critical factors to consider when hiring a Google Ads agency.

    Related: How to Scale Your Business Using Google Ads

    1. Experience and expertise

    Look for agencies or consultants with a proven track record of managing successful Google Ads campaigns. Ask about their experience working with businesses similar to yours regarding industry, size and goals. I recommend firms with no fewer than 10 years of Google Ads management experience to their name.

    2. Google Partner certification

    Google Partner certification indicates that the agency or consultant has demonstrated expertise in Google Ads. Google Partners have passed Google’s certification exams and meet certain performance criteria that, while imperfect, provide a good baseline standard for establishing trust.

    3. Services offered

    Consider your specific needs. Do you need help with campaign setup, optimization or both? Make sure the agency or consultant offers services that align with your requirements. If you don’t know where to start, ensure that your agency offers a “full service” solution to help you from end to end.

    4. Customization and strategy

    A good agency or consultant should take the time to understand your business goals and develop a tailored strategy for your campaigns. Avoid those that offer a one-size-fits-all approach.

    5. Transparency

    Transparency is crucial. The agency or consultant should provide clear insights into campaign performance, including data on clicks, impressions, conversions and costs. Regular reporting should be part of their service, including KPI tracking.

    6. Communication

    Open and frequent communication is essential. Choose an agency or consultant that is responsive and keeps you informed about campaign updates, changes and results as they happen. Sluggish response times or waiting a day or longer for a reply is a non-starter.

    7. Budget management

    Ensure the agency can effectively manage your budget to achieve the best possible results. They should be capable of optimizing your campaigns to deliver the highest ROI without cost overruns. Google Ads makes it easy to assign budgets and spending targets, so there is no excuse for an agency to run over these preset figures.

    Related: 6 Steps to Improve the ROI of Your Google Ad Campaigns

    8. Technological tools

    Ask about the tools and software they use to manage and track campaigns. Advanced tools can help optimize campaigns more efficiently and effectively.

    While the Google Ads dashboard provides some solid insights, other tools like Fluency, WordStream and SEMrush provide more advanced analytics (note: I’m not involved or associated with any of these companies).

    9. Case studies and references

    Request case studies or references from previous clients. This can provide insights into the agency’s or consultant’s ability to deliver results. Review the submitted materials before making any hiring decision with a Google Ads agent.

    10. Ethical practices

    Ensure the agency follows ethical advertising practices and adheres to Google Ads’ policies. Avoid agencies that promise unrealistic results or engage in black-hat tactics that may result in a Google penalty that harms your SEO performance.

    Questions to ask potential candidates

    When evaluating a Google Ads agency or consultant, asking the right questions can help you gauge their expertise, approach and suitability for your business. Here are some essential questions to ask:

    1. What other services do you offer? Clarify the range of services they provide. This could include campaign setup, keyword research, ad copywriting, ongoing optimization, tracking setup and more.

    2. How do you determine the appropriate budget for our campaigns? A knowledgeable agency should be able to explain how they calculate and allocate budgets for maximum ROI.

    3. How do you measure and report campaign performance? Ask about the metrics they track, the reporting frequency and the level of detail you can expect in their reports.

    4. Can you explain your approach to keyword research and targeting? This question helps you assess their approach to finding relevant keywords and targeting the right audience segments.

    5. How do you handle ad creatives and copywriting? Their response will give you insight into their ability to create compelling ads that resonate with your audience.

    6. How do you stay updated with Google Ads trends and changes? Look for agencies that emphasize continuous learning and staying up-to-date with the latest industry developments.

    7. How do you optimize campaigns for better performance? Their optimization strategy should involve monitoring, adjusting bids, refining targeting and A/B testing ad variations.

    8. What is your pricing structure and payment terms? Ensure that their Google Ads billing structure matches the industry standard pricing model.

    9. What happens if campaign performance isn’t meeting expectations? A reliable agency should have a plan for addressing underperforming campaigns and making necessary adjustments.

    10. Can you provide a clear timeline for campaign setup and launch? Having a timeline will help you understand when to expect your campaigns to go live and start generating results.

    Related: 18 Ways to Nudge Your Google Ad Higher Without Paying a Cent Extra

    Twenty years after its initial launch, Google Ads is still the number one game in town when it comes to PPC advertising. Although used by many, it’s a difficult marketing channel to perfect. A qualified Google Ads consultant or agency can help you create or refine your Google Ads strategy so that you can make the most of your ad spend.

    By following the steps I’ve outlined above, and asking the right questions, I believe you can maximize your chances of landing a top-notch Google Ads partner for the job.

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    Amine Rahal

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  • How Online Payment Systems Can Take Your Business to the Next Level | Entrepreneur

    How Online Payment Systems Can Take Your Business to the Next Level | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    When we first started Vagaro, companies primarily relied on cash or checks as their main form of payment methods. Credit card technology was still in its early stages of adoption back then, and both customers and businesses were just starting to familiarize themselves with and trust this new form of payment.

    Fast forward to today. Now, preferring cash or check is less popular. The script has flipped — we have a world where instead of saying, “We don’t take credit cards, please pay in cash,” companies are saying, “We don’t take cash, please pay by credit card.”

    There’s a reason for this shift. The integration of online payment systems has unlocked considerable advantages for businesses, all while improving the overall experience for buyers.

    Related: How to Select the Right Payment Gateway and Payment Processor for Your Ecommerce Business

    The key to convenience and expanded sales

    When I created Vagaro, I envisioned a comprehensive, one-stop shop for our customers. To create that seamless customer experience, we were working on incorporating online booking into our solution. But as I spoke with my sister-in-law, a hairdresser and a big source of industry insight for the company when getting started, about my plans, she posed an important question:

    “What about credit card processing?”

    Integrating this feature into the platform made sense, but I knew nothing about how credit card processing worked. And when I started to call around, everybody talked about it in complicated terminology.

    Most people today are in the same boat I was in. They don’t understand how a hairdresser or other independent business, as well as credit card companies like Visa or Mastercard, each claim a portion of a customer’s payment. But they still want the convenience of payment integration.

    From the customer’s perspective, few people are carrying around cash or multiple forms of payment options. In today’s fast-paced world, consumers prefer processing transactions quickly, paying in advance and tracking their spending all in one place.

    Online payment integration makes transactions easier for businesses, too. They can sell more products or services more efficiently, including memberships, packages and gift certificates. They can accept deposits to reduce lost revenue from appointment cancellations and no-shows. And when payments are accepted on the same platform as booking, a company can know the profile of the customer, such as the services they book the most or products they tend to gravitate toward. This directly ties into marketing and upselling opportunities. If a company wants to send a VIP discount, they can do that if they know a customer’s profile and how/where they’re spending.

    Similarly, a company offering a product to a business, in most cases, will need to collect payments — the product should ideally include features to facilitate this process. As the marketplace shifts priorities to offering a smooth and comprehensive customer experience, payment integrations are now considered a necessity, and the trend toward becoming a one-stop shop is gaining momentum.

    Related: The Unspoken Financial Cost of Slow Payment Options

    More tip money, less awkwardness

    Looking strictly at the financial side, there’s a lot of money to be made from payment integration. It goes beyond simply expanding the variety of products sold; credit card transactions tend to yield higher tips, too.

    Imagine getting a haircut. If the customer is forced to pay in cash, that limits the amount they can tip based on how much money they have on them. However, with online payment processing in place, customers are able to tip as generously as they like. And if the business presents tip options — say, 15, 20 and 25 percent — the customer doesn’t have to try and calculate the tip in their head. It’s easier to click on the percentage and send it off without thinking about it.

    Online payment integrations can also remove awkward conversations that often happen around tips. When a hairdresser or other provider shows a tip prompt on the screen, it gives the customer a natural opportunity to tip. The provider doesn’t have to say, “Oh! And don’t forget the tip!” the way they might if the customer paid in cash.

    Additionally, online payment integration can make your solution a lot stickier — a product that generates revenue for its users becomes indispensable. If a company wants to increase dependency on its product and reduce churn, efforts should be focused on offering a solution or service that streamlines increased revenue.

    Related: 6 Hidden Ways That Paying by Check Is Hurting Your Business

    Setting up a payment integration partnership

    When a business wants to partner with another organization for online payment integration, they should prioritize seeking common core elements, just as they would with any partnership: Both companies should have similar philosophies of operation, stages of technology development and understanding of buyer demands.

    But another point to check is the contract length. Businesses should make sure that, for a long-term contract, there is a sliding scale — as the company processes more transactions, the costs should go down. If a sliding scale arrangement isn’t possible, companies should opt for a short-term contract so that as they evolve and their processing volume increases, they can pivot and move to another provider with more favorable terms if needed.

    The real winners are the customers

    Online payment integrations have the power to significantly boost a company’s earnings. However, the ultimate winners are the customers making purchases. With enhanced convenience, they can buy more of what they want or need without worrying about the form of payment or how the transaction process will work.

    The buyer expectation now includes the availability of online payment options, and your competitors likely offer those options already. To stay ahead in the market and meet customer demands, integrate a way for buyers to complete credit card transactions, be a part of the money-making service and continue improving the integration once it’s in place.

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    Fady

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  • This Is the Top Budget Priority for Marketers Today | Entrepreneur

    This Is the Top Budget Priority for Marketers Today | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less.

    The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in that regard. Given an unlimited number of hours in a day, you’d accomplish everything. But that’s not how life (or budgets) work.

    Over several informal conversations with marketing leaders at over 20 companies across a range of industries, we asked what struggles, pain points and wish lists dominated their day and influenced their spending decisions.

    Specifically, we asked what their priorities were when making budget allocation decisions.

    One clear desire rose above the rest — Reporting and Analytics. If they were given free money to spend on anything they liked, increasing their reporting and analytics capabilities regularly came out on top among the wish lists.

    Related: How to Grow Your Business With Marketing Analytics: The Ultimate Guide

    The marketer’s wish list

    Here are the top 10 results, in order of importance, of how these marketing leaders told us they would stack rank their priorities against their budget. This was not a list of pre-set options, but rather what they volunteered themselves that simply laddered up into the categories below.

    Take a look and see if your priorities match:

    1. Reporting / Analytics

    2. Machine Learning / Artificial Intelligence

    3. Stability

    4. Audience Growth

    5. Customer Journey

    6. UI and operational efficiency

    7. Privacy and Trust

    8. Loyalty

    9. Content

    10. Simplify Stack

    Why Reporting / Analytics?

    The first question, of course, is why? What makes Reporting and Analytics so important that it so far outpaces the other items on this potential wishlist?

    For starters — ROI. Marketing departments have to constantly justify every action and every dollar through the results they achieve. Marketers (and those they report to) need to see that their efforts are performing as expected in terms of direct attribution (read: revenue) across all channels — email, mobile, and so on.

    That leads us to autonomy. Marketing teams would prefer to analyze the results of their campaigns themselves directly from the platform they use, rather than rely on a separate IT or tech department to pull data for them.

    Not only is this more efficient from a time/resources perspective (eliminating the back-and-forth request/response/request/loop), but it also makes the insights gained more actionable within the marketing team and the campaigns they manage.

    Automation is another one. Marketing teams are trending smaller as budget is pulled away into building IT and tech-focused groups like marketing automation. So, marketers say they’re spending too much time on data creation and the manual tasks behind that effort, and would prefer platforms with built-in automation wherever possible to help them.

    This includes connecting data and analysis functions directly with the CRM platform they use, as well as proactive predictive customization to automatically implement campaign changes based on pre-set parameters.

    And finally, monitoring is a big part of the data/analysis equation. The ability to monitor incoming data and make rapid changes as needed is a logical place to invest data and analytics dollars. This includes robust A/B testing capabilities with the ability to rapidly and dynamically modify tests on the fly, as well as the ability to monitor the entire customer journey.

    Preferably, this monitoring can take place through a single dashboard that compiles all datasets from across the platform (or integrates data from multiple platforms) to reduce the number of multiple screens or handoffs necessary with most systems today.

    Related: 5 Analytics Tools to Supercharge Your Marketing Strategy

    What to report/analyze?

    The ability to report and analyze data is one thing. Knowing what data to focus on is another.

    Revenue was a common data point the marketers we spoke with wanted to measure. Partnering with a technology company that can track web behavior and tie it back to channel performance is a key data point. What marketing emails, ads and other tactics are driving the most revenue, and why? If something outperformed historical trends, what was the differentiating factor? Could a change in one channel drive a shift in channel share?

    Engagement stats like clickthrough is another important metric to monitor because engagement often leads to revenue. Conversions are important.

    And finally, ensuring that interested customers are being serviced properly through digital channels to avoid involving a human intervention, which can tie up resources and ultimately slow down a conversion. Imagine receiving a push notification with a coupon code but then not being able to redeem that code upon checkout.

    The “human” cost associated with any digital channel snafu can be expensive in the form of customer service representatives ultimately needing to complete the transaction. Keeping the activity online and completing sales in a single session is the mark of a well-functioning marketing campaign that drives both engagement and revenue.

    Ultimately, the number one goal is to avoid sparking a phone call to customer support. A phone operator can only assist one person at a time, while a website can serve thousands.

    On paper, good data reporting and analysis seem obvious. Time and time again, good data and analysis result in improved ROI. But in the reality of the fast-paced marketing world, carving out the time needed to both collect and analyze data can be difficult when doing so remains a manual process.

    That’s why companies should seek out and demand automated reporting and analytics features from their marketing platform providers. Revenue modeling and channel attribution are too important to be left to chance. Working with a platform that can easily automate this kind of performance reporting, and then using AI to detect the small shifts in these results, gives marketers the insights they need to optimize their efforts in real time.

    In other words, the same tools that marketers use to automate marketing outreach should make collecting and extrapolating data just as easy and automatic. This allows marketers to spend more time making the data more actionable for more personalized communications — and ultimately, more meaningful relationships.

    Related: 10 Tools Helping Companies Manage Big Marketing Data

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    Michelena Howl

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  • Streamline the Way You Manage Your Business with This All-in-One Toolkit for Just $50 | Entrepreneur

    Streamline the Way You Manage Your Business with This All-in-One Toolkit for Just $50 | Entrepreneur

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    One aspect of entrepreneurship you may not have anticipated is juggling all of the apps and software necessary to make your company run smoothly. With multiple accounting apps, inventory management apps, HR management apps, and more, it doesn’t really make for a simplified experience.

    According to NCESC, entrepreneurs work an average of 63 hours per week, which is significant, especially when you’re trying to achieve work-life balance. Anything that could cut that time down would surely be a big help. Zerrio is a business management toolkit that can help business owners upgrade their management tools so they are all in one place, which means you get access to a hub of tools made specifically for managing businesses.

    Whether you’re in e-commerce, have a brick-and-mortar building with an office of employees, or have a side hustle that operates remotely with a small team, Zerrio can help. With more than 60 tools in its toolkit, Zerrio built its software to help streamline business operations of all sizes.

    Take a look at the comprehensive tools this management hub has to offer your business. This includes standard operations like invoicing and billing, which allows you to create customer accounts and generate, send, and track invoices. You can also add your company’s Slack channels, utilize Zoom while in Zerrio, and more.

    On the client side of things, Zerrio offers support chat and other tools that allow customers to track, pay for, or manage their orders with you in a user-friendly way. And on the financial side, you can easily see and monitor all of your income and expenses in exact detail.

    Shave some time off your busy schedule with a platform that can support your business in all the ways that count.

    Get lifetime access to the Zerrio toolkit at this best-of-web price of $49.99 (reg. $899.64).

    Prices subject to change.

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  • This Microsoft Office Pro for Windows and Training Bundle is on Sale For $49.99 | Entrepreneur

    This Microsoft Office Pro for Windows and Training Bundle is on Sale For $49.99 | Entrepreneur

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    For a long time, Microsoft Office has been the standard when it comes to professional and academic works. Its programs are synonymous with many peoples’ ideas of what word processing, slideshow presentations, and spreadsheets are rooted in. And also, these programs are capable of so much more than many of us realize. For companies running on MS Office, tapping into its true potential can deliver so much value.

    To set up users with the tools they need to succeed and the know-how to do so, this Microsoft Office Pro 2021 for Windows: Lifetime License plus a free Microsoft Training Bundle is on sale for just $49.99 (reg. $239).

    First off, this bundle’s inclusion of a lifetime license to Microsoft Office Pro 2021 for Windows can serve any business wonderfully. This license is good for a one-time installation on a Windows PC.

    This deal also features the Microsoft Training Bundle: Zero to Advanced. This program features 25 hours of content that you can consume from the comfort of your laptop. Topics cover going from a beginner to a master of each of the programs listed above.

    Overall, this deal is rated an impressive average of 4.8/5 stars by verified purchasers. One recent five-star reviewer wrote, “Useful efficient and always needed. Can’t ask for a better tool to supply to my computer arsenal. A must have buy.”

    Get this lifetime license to Microsoft Office and Microsoft Training bundle for just $49.99 (reg. $239).

    Prices subject to change.

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  • Pick Up this ChatGPT WordPress Plugin for Just $59.99 | Entrepreneur

    Pick Up this ChatGPT WordPress Plugin for Just $59.99 | Entrepreneur

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    Are you feeling unsatisfied with what you’re getting out of the WordPress experience these days? When you’re churning out content for your business, you want to make sure you have the most time-efficient and quality tools at your disposal. The evolution of ChatGPT and its ability to package AI communication across platforms presents remarkably modern ways to enhance your WordPress setup.

    Bring that increasingly popular technology directly to any website with a lifetime license to the ChatGPT WordPress Plugin, which is on sale at only $59.99 (reg. $299) for a limited time with no coupon necessary. This service carries a perfect five-star store rating.

    “ChatGPT is on everyone’s lips. This plugin is a useful extension of your WordPress administration,” reads one verified review from June 2023. “With it you can use ChatGPT directly in the back end of your WordPress site to create content with it. So easy, so fast. And enormous time saving is the result.”

    Gain instant access to enhance your online presence and creative range. Benefits include unique search functionality features, visitor experience upgrades and engagement boosts. Ensure you make the most of each impression, keep people coming back and steadily build a bigger audienceall while saving time.

    Real-time responses and intuitive interactions are the calling cards of ChatGPT, and now those features can have a far-ranging presence on your personal or professional WordPress platforms for $240 off the standard price. Plus, you can customize accessibility based on log-in status of visitors or restrict access entirely to administrators.

    Implement these tools in the form of a chatbot that can deal with customers or clients, or discover new ways to win search responses. Work toward greater efficiency and engagement via this discounted tool.

    Enhance any website for one low cost with a lifetime license to the ChatGPT WordPress Plugin, currently available for only $59.99 (reg. $299).

    Prices subject to change.

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  • The Key to Building Unshakeable Customer Relationships | Entrepreneur

    The Key to Building Unshakeable Customer Relationships | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Hey entrepreneurs! You’re doing everything by the book. You’ve got your CRM software, email newsletters and 24/7 customer support, and yet, you’re not seeing that extraordinary spike in customer loyalty. Ever wondered why?

    Let me tell you: Your customers have evolved. They’re not just seeking a transaction; they’re seeking an experience — the kind of experience that transforms them from mere window shoppers to lifetime brand advocates. It’s time to move beyond basic customer service and learn to capitalize on micro-moment magic.

    Related: 3 Best Practices for Build Lasting Customer Relationships

    Defining micro-moments in the customer experience spectrum

    Micro-moments are those fleeting yet powerful instances where your customers engage with your brand spontaneously. It could be when they swipe through your Instagram story, spot your product on a friend’s feed or step into your retail location “just to browse.”

    But here’s the kicker: These seemingly trivial moments often hold the key to impactful customer relationships. During these micro-moments, you can swing the decision pendulum in your favor. Don’t let them pass you by.

    The alchemy of impactful micro-moments

    1. Leverage emotional triggers

    You’ve got split-seconds to make an impression. Use emotional cues to hit that sweet spot. The customer should feel something — the thrill of a flash sale or the comfort of knowing your product is eco-friendly and sustainably made. When you tap into the emotional resonance, you instantly make the micro-moment memorable.

    2. Dynamic personalization is your wand

    Personalization isn’t a novel concept, but let’s crank it up a notch. Dynamic personalization goes beyond just knowing the customer’s first name. It means offering product recommendations based on browsing history, nudging them with location-based offers or even altering your website layout in real-time according to user behavior. When customers feel like the universe (or your brand) is talking directly to them, magic happens.

    3. Encourage social validation

    Now, this is where the rubber meets the road. During the micro-moments, your potential customers are likely checking reviews, asking friends or even looking at how many followers you have. Make sure you have compelling social proof in place. The power of a peer recommendation is gold — leverage it.

    4. Be predictively proactive

    How about surprising your customers before they even know what they need? With machine learning algorithms, you can analyze behavior patterns and be ready to offer solutions even before the customer identifies the problem. Talk about being a psychic!

    5. Navigating the pitfalls — what not to do

    While the scope for making a lasting impression during micro-moments is astronomical, there are also pitfalls you must avoid like the plague. Overwhelming your customer with too many options, invasive marketing and slow page load times can break the spell faster than you can say “customer churn.”

    6. The ROI of investing in micro-moments

    Let’s get real — investing time and resources to orchestrate perfect micro-moments is not just a flight of fancy but a business imperative. The ROI is real, and it’s massive. Customers who have been wooed successfully through micro-moments are far more likely to become repeat customers and enthusiastic brand advocates. These people will spread the word, create user-generated content and boost your brand’s credibility.

    Related: 7 Amazing Ways to Build Long-Term Relationships With Your Customers

    The future of micro-moments: The unexplored frontier

    Don’t think for a second that the micro-moment wave has peaked. As technology advances, so do opportunities for crafting even more meaningful and immersive micro-moments. Think augmented reality, think virtual reality, think Internet of Things. The possibilities are endless, and the future looks brighter than ever for businesses willing to walk this thrilling path. Here is what you need to know.

    1. Data-driven decision-making

    You’re a visionary, but let’s bring some science to that art of yours. You can’t capitalize on micro-moments without relying on some hardcore data. Big Data and analytics tools can be your guiding star in this labyrinth of customer touchpoints. With proper analytics, you can identify when these micro-moments are most likely to occur and prepare to deliver a curated experience. Imagine knowing precisely when your customer usually browses your website or at what point in the video they’re likely to click through. Knowledge isn’t just power; it’s profit.

    2. Uninterrupted user experience

    While you’re busy orchestrating these exquisite micro-moments, don’t forget the broader setting: the overall user experience (UX). Your website or app should be so fluid and intuitive that it paves the way for these micro-moments to shine. Even minor glitches or delays can disrupt the magic. For example, if your app crashes during a “swipe up to buy” moment, you have lost a sale and a chunk of customer trust that’s tough to regain. Your UX is the stage, the lighting and the background score to your magical show — make sure it’s flawless.

    3. A seamless omnichannel strategy

    We’re living in a digital omniverse. Your customer might start their journey on Instagram, move to your website to browse and finally purchase on your mobile app. This isn’t just multi-channel, my friends; this is omnichannel — a continuous, consistent experience across all platforms. In this interconnected world, your micro-moments must transcend individual platforms and weave into a seamless narrative. For instance, a coupon code discovered during an Instagram scrolling session should be easily applicable on your main website or app. If you create this omnichannel symphony, brace yourself for standing ovations and encores.

    4. Customer-centricity is your North Star

    As we navigate the increasingly complex maze of customer engagement, remember that your true north is customer-centricity. Everything you do, every micro-moment you create, should come from a place of genuine customer empathy. This isn’t just a business tactic; it’s a philosophy. It’s about recognizing that behind every click, swipe or tap is a human being with specific needs, desires and emotions. Master the art of mirroring these sentiments in those fleeting moments, and you won’t just win customers — you’ll win hearts.

    Related: 5 Actionable Ways to Improve Your Customer Experience

    Wrapping up: Your playbook for seizing micro-moments

    By now, I hope you’re buzzing with ideas and itching to put this knowledge into action. Remember, in the grand scheme of your customer relationship ecosystem, micro-moments are the unsung heroes. Overlook them, and you’re leaving money and loyalty on the table.

    It’s time to shatter the glass ceiling of traditional customer relationship management and seize these moments of pure, unadulterated customer engagement. Because, my fellow entrepreneurs, in the digital age, the true currency is not just money; it’s engagement, relationships and trust.

    So, are you ready to master the art of the micro-moment? Your success story is just one “moment” away.

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    Chris Kille

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  • How Small Businesses Can Leverage AI to Compete With Large Companies | Entrepreneur

    How Small Businesses Can Leverage AI to Compete With Large Companies | Entrepreneur

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    In a growing digital landscape, artificial intelligence (AI) is no longer the sole domain of large companies. In a poll by Vistage involving 1,467 leaders of small and mid-sized businesses, 13.6% indicated they are presently using AI in their operations. Specifically, 6.9% are applying it to business functions and 6.1% for client interactions. Close to a third, or 29.5% of those surveyed, believe that AI will soon be among the most impactful technologies.

    Referring to a study by Deloitte and Stanford University, Spectrum Business says that one in four small businesses is using AI to perform various business functions.

    As demonstrated by these numbers, the ground is set for small and mid-sized businesses to embrace the AI revolution and tap into never-seen-before opportunities to compete equitably with larger organizations. They are well-equipped with the necessary resources and capabilities to use the latest AI technologies to their advantage. Here are several ways small and mid-sized businesses can leverage AI to keep up with the competition:

    Related: How AI Is Revolutionizing Small Businesses

    1. Concept validation

    Small businesses can seek help from AI to examine market dynamics, customer input and historical data to confirm the viability of new concepts. AI can forecast the potential for success based on trends, insights and forecasts.

    2. Brand ideation

    The strength of a business brand has the power to transform customer perception into lasting loyalty, turning everyday interactions into lifelong partnerships. Small businesses can use AI to scrutinize brand values, customer sentiment and industry trends to spark inventive brand concepts that resonate with the target audience. Machine learning can analyze public sentiment towards various brand elements, enabling fine-tuning in real time.

    3. Documentation management

    There are few better tools than AI to rationalize documentation processes that are usually resource- and labor-intensive. AI can propose templates, generate reports and automate routine tasks that are intrinsic to documentation management.

    4. Customer service

    Chatbots can intelligently handle a variety of tasks including answering queries, booking appointments and assisting with purchases. And the best thing is that they can do all this 24/7. This not only frees up human resources but also provides timely service to customers.

    5. Marketing personalization

    AI algorithms can analyze consumer behavior and provide actionable insights that are fairly accurate. This allows small businesses to tailor their marketing efforts and reach their target customers without having to spend a lot of money. In addition, AI can take stock of consumer feedback to suggest refinements or enhancements to existing product and/or service offerings.

    6. Cost-effective advertising

    AI enables small to mid-sized businesses to optimize advertising costs in several ways. By analyzing data, AI helps pinpoint specific target audiences and their behaviors. This allows businesses to utilize their advertising budget more effectively. AI also adapts content dynamically based on user engagement and identifies optimal times and platforms for ad placement, ensuring that each dollar spent yields maximum impact.

    7. Inventory management

    AI can predict stock needs based on historical data, ensuring that your business neither runs out of inventory nor wastes resources on excess stock. This could also result in substantial savings on warehouse expenses.

    Related: How Small Businesses Can Leverage AI to Battle Bigger Competitors

    8. Process automation

    From onboarding employees to managing invoices, AI can handle repetitive tasks, reducing operational costs and human errors. Automated workflows can save up to 20 hours per week for an employee.

    9. Operational enhancement

    AI can assess current workflows, identify operational bottlenecks and propose enhancements. Machine learning algorithms can refine procedures by learning from data and getting better at learning.

    10. Advanced analytics

    Real-time data analytics powered by AI can offer valuable insights on performance and user engagement, helping small businesses make informed decisions quickly and in a cost-effective way. These analytics can also help companies pivot their strategies over the medium to long term.

    11. Competitive pricing

    AI can set and track dynamic pricing models that are based on various factors such as demand and availability, market conditions, competitor activities and even weather forecasts. This ensures that small and mid-sized businesses can develop and maintain a competitive pricing strategy.

    12. Business rationale and exemplars

    AI can help build persuasive business rationales and create illustrative case studies that underscore the value of a company’s products or services. This could help draw investors’ attention and infuse much-needed capital for future growth.

    13. Adjacent service exploration

    Small and mid-sized businesses can leverage AI to dive deep on market data, uncovering potential adjacent services that align with their business objectives and customer requirements. This enables companies to expand into new market segments with minimal risk.

    Related: How To Use Artificial Intelligence To Boost Your Small Business

    AI offers an opportunity for small and mid-sized businesses to level the playing field. By adopting AI technologies, not only can these companies automate mundane tasks, but they can also delve into advanced analytics and offer highly personalized experiences to customers — things that were previously only within reach for large corporations.

    Do you know any other ways AI can help small to mid-sized businesses? I would love to learn!

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    Nish Parikh

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  • Get a Lifetime of AI and Machine Learning Instruction in This $30 Bundle | Entrepreneur

    Get a Lifetime of AI and Machine Learning Instruction in This $30 Bundle | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    AI could help make or break your business. 83% of companies already claim that AI is a top priority for their business plans according to ExplodingTopics, and it may need to be on your agenda, too.

    You don’t need to be an expert to start learning about AI. Instead, you can enroll in the 2023 Machine Learning for absolute Beginners E-Degree Program and start from scratch for $29.99.

    A lifetime of study in machine learning and artificial intelligence.

    The AI-ML for Absolute Beginners E-Degree is a chance for beginners to learn more about AI, machine learning, and python programming from the ground up. Total beginners and learners with limited experience may find a place to get started in this entry-level e-learning program that could help them surge ahead in the field of AI and Machine Learning.

    This learning program gives users a comprehensive intro to tools like Python, Numpy, SciPy, Pandas, and Matplotlib. It offers a pathway for individuals to kickstart a career in AI and ML, with the potential for lucrative opportunities for growth. Participants will have access to 200+ lectures and 35+ hours of video content. You’ll also get access to quizzes and hands-on projects to practice and put your knowledge to the test. Some of these could even lead to real-world applications for what you’ve learned, like analyzing stock prices, detecting fake news, and identifying credit card fraud.

    Note that this program is not associated with an actual degree, but students will receive a certificate of completion — the real value is in the constantly updating material that helps learners stay informed on the latest developments in AI and machine learning.

    Start studying the foundations of AI.

    If you want to help find new applications for AI and machine learning at your business, start learning at the very beginning.

    For a limited time, get the 2023 Machine Learning for Absolute Beginners E-Degree Program for $29.99 (reg. $300).

    Prices subject to change.

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  • Get a Lifetime of Web Hosting for Your Business for Just $49.99 | Entrepreneur

    Get a Lifetime of Web Hosting for Your Business for Just $49.99 | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Your business likely needs a website, but where you host it matters. Forbes reports the average cost of web hosting to be around $2.51 a month on the low end. That’s a minor expense, but it builds over time. A more affordable alternative may be to secure lifetime hosting for an unlimited number of domains.

    That’s what you can get with a DoRoyal Website Hosting Lifetime Subscription, and it’s only $49.99. The initial investment may be higher, but the potential for long-term savings is significant when you don’t have another monthly fee to think about.

    Host your website for life.

    DoRoyal may be a simpler web hosting solution for your business. There are no recurring payments to consider, and your lifetime subscription comes with multiple bonuses like unlimited domains, subdomains, emails, and more. You have to provide the domain names themselves, but DoRoyal can help you take care of other intricacies like site migration, cybersecurity, and even site construction.

    If you want to build your website from scratch, Doroyal has hundreds of themes to choose from, and the construction process is simple and quick, whether you’re making an e-commerce hub or building your brand with AI-generated content. You could even access support if you run into tech problems outside the scope of your team, according to one reviewer: “DoRoyal team has been always available almost around the clock, [I] had several hiccups which were due to my humble knowledge in web programming, yet they were patient and handheld me till all of my clarifications were resolved!”

    Find a home for your business’s website.

    If you’re building your business’s web presence, start with a stable website you only have to pay for once.

    For a limited time, get a lifetime subscription to DoRoyal website hosting for $49.99.

    Prices subject to change.

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  • How This Simple Approach to Goal-Setting Will Ensure Your Productivity | Entrepreneur

    How This Simple Approach to Goal-Setting Will Ensure Your Productivity | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As business leaders, we’re often faced with the difficult and overwhelming task of deciphering exactly what leadership strategies and practices are most effective. Besides just being an expert in your respective field, you have to be responsible for overseeing the business and team.

    Creating bookends in life means establishing a routine that supports each side of your day, but what exactly does this look like in business settings? Bookending in business is a simple yet highly effective technique leaders can use to support productivity and create meaningful success in their roles.

    While some entrepreneurs may be familiar with the concept of bookending, the vast majority do not realize just how valuable it is. By implementing even a few strategies into their workday, entrepreneurs and startup founders can level up their leadership skills and stay on top of business priorities.

    Related: 5 Goal-Setting Frameworks to Help You Live Your Dream

    Make your mindset work for (not against) you

    It all starts with your mindset. Your ability to adopt the right mindset indicates how productive you will be and implore your team to be. For me, the ideal mindset encompasses a positive approach, accountability and transparency. Ideally, these tenets are a preface for working towards a desired outcome. This is especially important in situations where you are responsible for making difficult decisions, and there are circumstances beyond your control.

    For you, this could mean continuous self-improvement, learning from your mistakes, adapting your business or attempting to master new skills. For example, you may be unable to control the fact that you must have an uncomfortable conversation later that day or tomorrow. However, by controlling your mindset going into the meeting, you are contributing to the overall productivity of it. This practice allows you to hone in on your priorities and avoid getting sidetracked.

    Having the right mindset is part of the blueprint for productivity in business and can lead to exponential shifts in outcomes. In other words, consistency is key, allowing you to seize new opportunities. The next part is ensuring that you set clear goals.

    Related: 6 Tips for Goal-Setting That, Trust Me, They Don’t Teach You in College

    A roadmap to leading with intention and goal setting

    Now that you’ve prefaced your ‘routine’ with the right mindset, setting intentions and clear, measurable goals will help you stay on track. There are a few ways to put this into practice, but generally, this means outlining a roadmap for achieving desired outcomes to maximize productivity throughout each interaction, initiative or project.

    Take, for instance, networking as a goal. You can go into events or conversations by reframing the outlook of networking as solely transactional. Instead, consider what an engagement or experience may afford and align your expectations accordingly. In doing so, compartmentalizing short-term or immediate actions based on how they tie into long-term goals will ensure you make the best decisions.

    Related: Effective Networking: The Difference Between Access, Opportunity and Being a Part of the Noise

    It’s also important to note that goals should be realistic and achievable for where you are. As I mentioned, a mindset of accountability and transparency is at the start. Without it, you run the risk of making misaligned decisions. While some goals may be achieved faster than others, it does not mean they are less valuable to the overarching business picture. Remember, you already have a strong sense of judgment, so trust your instincts and consider the goals as a guide.

    Reflect on the results

    Reflecting on your results ensures productivity. Allowing time for daily reflection will create new insights that drive new behaviors, decisions and outcomes. Part of reflecting is assessing what worked and what didn’t, essentially establishing the ‘bookend’ of your day. This will allow you to create a clean slate for maximizing your time and efforts the next day.

    Ask important questions and consider how your goals compare to the outcomes. Reflect on each relevant action that day and ensure they return to an intention. Understanding that not everything will go as planned, be prepared to pivot directions and evolve your goals as necessary. When this happens, it is always valuable to bookend with reflection as a means of reverting back to the necessary mindset.

    Practicing self-reflection is an ongoing task. However, in doing so, you will hone in on your strategic thinking skills, improve your levels of self-awareness and improve the quality of your relationships with investors and your team, all of which are invaluable. This is all to say: lead by example and frequently check in with yourself.

    Establishing your mindset and reflecting on performance are the bookends of productivity. Your ability to create efficiencies and execute on goals will set yourself, your team and your business up for success. While it takes time and effort, the work that really matters is mastering the techniques you are using to ensure each day is as productive as the last. Focus on the bookends, and the right decisions will come in between.

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    Mike Carpenter

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  • How This AI Tool Can Empower Businesses | Entrepreneur

    How This AI Tool Can Empower Businesses | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Artificial Intelligence (AI) is revolutionizing business operations in subtle yet unprecedented ways, though it undoubtedly arouses apprehension. Amid cries of “the robots are coming for our jobs,” it’s easy to perceive AI as an impending threat. However, individuals who invest time in understanding and utilizing AI can unlock tremendous opportunities for personal and professional advancement.

    AI’s goal isn’t to displace roles but to enhance human potential. It automates repetitive, low-value tasks, enabling people to upskill and shoulder more strategic responsibilities. Entrepreneurs who can harness AI as a tool of empowerment are likely to advance in their careers and increase their earning potential. Let’s dive deeper into discussing the problems one of the hottest AI solutions can solve today.

    Related: Does AI Deserve All the Hype? Here’s How You Can Actually Use AI in Your Business

    Challenges of bootstrapped startups and solopreneurs

    Bootstrapped startups and solopreneurs encounter a plethora of challenges. One is the inability to afford a big team due to constrained finances. As a result, founders often multitask, handling every aspect of the business. This approach frequently leads to burnout as the workload outstrips capacity, and critical business needs may fall by the wayside due to a lack of resources.

    Areas like sales, marketing, finance, HR and customer support demand dedicated focus for effective execution. However, bootstrapped businesses rarely have the budget to support entire departments or multiple hires. Even outsourcing these responsibilities to external agencies can prove cost-prohibitive in the long run.

    The scarcity of human resources also inhibits innovation and strategic thinking. Founders caught up in firefighting daily issues often have little time left for high-level planning and product development. Neglecting these priorities can curtail a startup’s growth potential over time. With limited access to talent and expertise, bootstrappers need to stretch every dollar.

    Constant bootstrapping also caps the upside, making it tough to compete with well-funded ventures. Therefore, finding affordable solutions to address human resource gaps is vital for solopreneurs and startups building sustainable, thriving businesses. The advent of AI-powered virtual staffing emerges as a promising new avenue worth exploring.

    Related: 10 Ways to Preserve Cash as a Bootstrapped Startup

    AI virtual staffing: A smarter approach

    The idea of our AI virtual staffing agency, Olympia, was born from the inability to hire top (more expensive) experts in a startup I previously worked for. I constantly had to redo someone else’s work instead of building more partnerships and launching creative campaigns to increase our revenue. My future co-founder then offered to create a couple of AI specialists for me to play with, and it was a game-changer. Today, Olympia’s early adopters love them like I do, and we continue building our startup with our own product.

    Traditional staffing models are evolving with AI integration. AI-powered virtual staffing emerges as an innovative solution, providing startups and solopreneurs with affordable expertise and expanded capabilities.

    AI-powered virtual assistants and consultants can handle various responsibilities, from content creation and SEO to legal consulting and marketing. Operating round the clock, these AI team members efficiently manage tedious yet crucial tasks, allowing business owners to concentrate on high-level strategy and innovation.

    The benefits for resource-strained startups and solopreneurs are considerable. AI virtual staffing delivers the expertise and support of entire human teams at a fraction of the cost, expanding capabilities without inflating payrolls. This model points to a shift towards hybrid intelligence, where humans and AI collaborate to propel business success.

    By adopting AI virtual staffing, entrepreneurs can optimize productivity, reduce costs and compete effectively. Combining human creativity and AI power equips startups and indie hackers with a formidable competitive edge. This tech innovation paves the way for a future where humans focus on responsibilities best suited to their cognitive strengths, backed by an AI workforce handling tactical execution. Unquestionably, AI virtual staffing is an affordable solution for founders aiming to scale their businesses sustainably.

    Related: Generative AI Is Enabling Creators To Take On Massive Workloads. Here’s How.

    Staying ahead with AI

    In today’s digital era, incorporating AI into business operations is necessary to remain competitive. Companies that hesitate to leverage AI risk falling behind as their more forward-thinking competitors surge ahead. Beyond cost savings, AI integration offers numerous advantages, enabling organizations to embrace the future today.

    AI virtual assistants empower businesses to develop products and services cost-effectively, efficiently and in less time. Moreover, AI enables hyper-personalized customer experiences based on predictive analytics, fostering brand loyalty.

    Another advantage lies in AI systems’ continuous self-improvement, allowing companies to keep pace with technological advancements. As these AI solutions access more data and process power over time, they become more intelligent. Businesses that adopt AI now will reap the benefits as the technology evolves.

    Embracing AI grants businesses amplified abilities to ideate, create, problem-solve and make data-driven decisions. It also liberates resources to experiment with emerging technologies such as AR/VR and the metaverse. For solopreneurs and startups seeking venture capital, demonstrating AI integration signals technical prowess and future readiness.

    Failing to integrate AI could lead to obsolescence. Companies that ignore traditional operational methods in favor of AI adoption position themselves as trailblazers in their industries. With AI woven into their business DNA, they are well-equipped to dominate markets for years to come.

    Related: 6 Ways Small Business Owners Can Get Their Employees to Use AI

    Conclusion

    The new AI era is brimming with opportunities for entrepreneurs and businesses. For startups and solopreneurs restricted by resources, AI-powered virtual staffing emerges as a transformative solution, offering affordable expertise and supercharged productivity.

    However, embracing change is not without its challenges. Transitioning to new systems demands technical expertise and a readiness to reshape traditional mindsets. But transformation is rarely effortless or seamless — it nudges us out of our comfort zones, prompting growth. The key lies in perceiving AI as an empowering tool rather than a potential threat.

    Those committed to continuous learning and adopting the right mindset towards AI stand at the beginning of exciting new times. The future belongs to the bold and pioneering companies that harness AI.

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    Victoria Loskutova

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  • Revolutionize Small Business with Generative AI | Entrepreneur

    Revolutionize Small Business with Generative AI | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This story originally appeared on Under30CEO.com.

    Generative AI can significantly assist small businesses in managing their social media presence more effectively. Utilizing AI, businesses can examine trends, predict engagement patterns, and suggest relevant content ideas. This ultimately saves time and resources while maintaining a consistent brand image.

    Embracing social media management with Generative AI

    By using AI to target audiences better and tailor content according to customer preferences, small enterprises can foster meaningful online communities and drive business growth with more efficient social media strategies.

    Personalizing customer service with AI-powered chatbots

    Small businesses can harness AI-powered chatbot technologies to understand customer preferences and inquiries, offering tailored and effective customer service experiences. Chatbots can handle multiple customers simultaneously, reducing response time, increasing efficiency, and boosting satisfaction levels. Consistent analysis of customer interactions allows AI chatbots to improve and refine their responses, ensuring that clients receive personalized solutions catered to their needs.

    Related: ‘Mindless Scrolling Has Become an Epidemic:’ Here Are 11 Ways to Cut Back Your Screentime That Actually Work.

    Streamlining content creation with AI-driven tools

    Generative AI tools like ChatGPT can be utilized by small businesses to create blog posts, email newsletters, and product descriptions, accelerating the content creation process. With greater customization and personalization, businesses can target specific audiences effectively. By leveraging advanced AI capabilities, the overall quality and consistency of content can be improved while minimizing workload for content creators.

    Identifying growth opportunities through AI analytics

    AI-enabled tools can analyze business data and identify growth opportunities, allowing small enterprises to adapt strategies and make data-driven decisions. Advanced analytics tools uncover patterns and trends, giving valuable insights for potential business expansion or diversification. By leveraging AI, small businesses remain agile and competitive, capitalizing on emerging market trends and evolving with consumer demands.

    Optimizing scheduling and operations with AI algorithms

    AI algorithms can be employed to improve scheduling and operations, taking factors like employee availability, customer demand, and resource allocation into account. Utilizing advanced algorithms, businesses can enhance productivity, streamline tasks, and reduce costs. Additionally, AI-driven scheduling systems can adapt to changes and unforeseen events, resulting in greater efficiency and effectiveness in organizational processes.

    Related: What Is the ‘Coffee Cup Test’? Watch Out For This Tricky Interview Trend.

    Enhancing decision-making with AI-powered analytics

    Businesses can benefit from AI-powered analytics, offering invaluable insights to inform their decision-making processes. Analyzing vast data sets, AI-driven technologies assist companies in making data-driven decisions more effectively. Improved strategies and increased profitability result from leveraging insights to address weaknesses and seize opportunities.

    Revolutionizing inventory management with Generative AI

    Generative AI can support small enterprises in inventory management by optimizing stock levels, forecasting demand, and identifying sales data patterns. By incorporating AI into daily processes, businesses can make informed decisions when replenishing stocks, preventing overstocking and avoiding stockouts. AI-driven analysis of customer behavior and preferences enables businesses to tailor product offerings, ultimately leading to increased sales and improved overall performance.

    Transforming supply chain management through AI-powered tools

    AI-powered tools can benefit procurement, logistics, and inventory control, streamlining supply chain management for small businesses. Automating repetitive tasks and providing predictive analytics, these tools improve operations, reduce human error, and inform better decisions. As a result, small businesses enhance efficiency, reduce costs, and improve customer satisfaction in competitive markets.

    Refining employee recruitment with AI-driven software

    Small enterprises can leverage AI-driven recruitment software to locate top candidates through keyword analysis and language understanding. The software quickly sifts through numerous applications, significantly reducing recruitment time and effort. AI-powered recruitment programs assess candidate skills, qualifications, and fit for organizational culture, leading to more efficient hiring decisions.

    Accelerating design processes with AI-powered software

    AI-powered design software allows small businesses to rapidly generate and modify designs, from product prototypes to branding components. This process dramatically reduces the time and resources required in traditional design methods, enabling entrepreneurs to bring their ideas to life faster. Harnessing AI power enables businesses to iterate and refine designs quickly, resulting in more innovative and competitive products.

    Strengthening data security through Generative AI

    Generative AI technology bolsters data security by monitoring systems for potential risks and detecting them before significant damage occurs. Constant analysis of system patterns and behaviors provides an early warning system for effective response to breaches. Generative AI also assists in the development of unique encryption algorithms, further enhancing data security.

    Introducing predictive maintenance systems with AI

    Small businesses can benefit from AI-enabled predictive maintenance systems, which detect the need for repairs and maintenance before major issues arise. Machine learning algorithms and sensor data are utilized to analyze patterns and detect anomalies in equipment performance. Proactively scheduling maintenance by identifying potential problems reduces downtime and extends asset lifespans.

    In conclusion, generative AI presents a wealth of opportunities for small enterprises across diverse industries. Adoption of these tools enables businesses to streamline processes, automate tasks, and make well-informed decisions, resulting in increased productivity, cost savings, and overall growth. Embracing generative AI keeps businesses competitive in fast-paced technological landscapes, encouraging experimentation and innovation. This not only leads to enhanced customer satisfaction but also fosters an environment prepared to face future challenges and capitalize on emerging possibilities.

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    Kimberly Zhang

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  • What a Comprehensive User Experience Design Process Looks Like | Entrepreneur

    What a Comprehensive User Experience Design Process Looks Like | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Forward-thinking companies are embracing user experience (UX), but it can be challenging to understand what aspects to prioritize. The lure of a quick fix for usability issues is compelling. However, it’s essential to tailor UX to your budget and needs while avoiding shortcuts in the discovery and design process. A comprehensive UX process will yield a higher return on investment for your business and its users.

    Understanding the problem

    The first phase in UX is identifying the problem to be solved. Does the issue align with what stakeholders and users perceive as problems or potential areas of improvement? The UX strategy of adopting a beginner’s mindset leads to questions others may avoid or where biases might exist, bringing a fresh viewpoint to the problem space.

    Through research and competitive analysis, UX researchers dive in to rapidly become mini-experts in a business domain. Once the UX team understands the problem, they balance user and stakeholder priorities to determine the project’s scope. Stakeholders can help determine which users to interview and observe to begin mapping user journeys and workflows.

    Related: 5 Tips for Creating Innovative UX Design

    Observing users

    Surveys and focus groups offer broad insight, but observing a single user in their natural work environment lets UX researchers discover the mental model and vocabulary used for workflows.

    Users are asked to think out loud while they perform their job. UX researchers are interested in everyday tasks as well as less common, but critical tasks. They want to know:

    • What tools and artifacts does a user need to do their job?

    • Are there other people or systems that the user interacts with?

    • What happens to their work product after they complete a task?

    This approach uncovers the user’s pain points. Researchers seek common pain points across multiple observations to prioritize which elements of the system to design first.

    Creating personas

    Next, researchers may create a persona based on the users they observed. Personas help to focus design and generate empathy for users. Some questions to consider when writing a persona are:

    • Is the user’s physical environment noisy, crowded or busy?

    • What limitations might the user have such as dexterity, vision or hearing?

    • Is the user a novice or an expert?

    • What are the user’s goals?

    Related: How Prioritizing UX Design Can Fuel Long-Term Growth in the Next Decade

    Sketching and prototyping

    Armed with insights about who will use the proposed system, their most common workflows and their pain points, it’s time to start sketching. The goal at this point is to create something testable for users. By walking the persona through each user scenario, designers ensure that each task the user needs to perform is supported.

    An initial prototype doesn’t need to be high-tech or high-fidelity. The quicker designs can be presented to users, the faster they can be tested. Paper mockups or wireframes can indicate whether the ideas are clear, and users may be more open to offering criticism if the prototype is hand-drawn or less polished.

    Assessing designs

    A first design includes the UX team’s best ideas, but the design will be refined through testing with users. This is an opportunity to clarify how the system will be used by the people who will actually use it. During assessments, it’s crucial to emphasize that the design is being assessed, not the user. Users are often willing to help evaluate designs when they understand their feedback will be used to create a better product for them.

    Collaborating with the development team

    After the design has been tested and refined, UX designers are ready to collaborate with a development team to build the system. The final mockups or prototypes are usually of higher fidelity and guide the developers on how the system should look and behave. Project managers collaborate with the UX team to develop an overall system roadmap. The UX team provides ongoing support to answer questions. Post-launch, the UX team should conduct periodic user testing to meet evolving markets or user needs.

    Embracing a comprehensive UX process significantly enhances a project’s likelihood of success. This approach enables companies to avoid disappointment and wasted resources from a design that did not meet users’ requirements. Investing in a complete UX cycle is not just beneficial for users; it’s also a smart business strategy.

    Related: Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials

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    Amandeep Singh

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  • Is the Customer Always Right? How to Understand Customer-Centric Thinking to Drive Engagement | Entrepreneur

    Is the Customer Always Right? How to Understand Customer-Centric Thinking to Drive Engagement | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Imagine a world where mattresses aren’t just about sleep but are associated with beauty, stress relief and overall well-being, where millions of data points can predict when the “next big thing” is right around the corner. This is the world today, driven by ever-evolving consumer preferences, where companies strive to stay ahead by honing their customer-centric strategies.

    Achieving business success means going beyond what customers say they want and digging into why they want it. This often reveals a gap between their words and actions. Businesses tend to make products based on guesses about what customers want, both from what they say and what’s assumed. However, customers might struggle to express their needs clearly, and what they claim to prefer might not match what they’re ready to spend on. Closing this gap between talk and action is the key to genuine customer-centricity.

    For years, Treacy & Company by Cherry Bekaert has been exploring consumer centricity through work with our clients. Our recent interactions with innovators have inspired us to share our latest thinking. In this article, we will delve into the importance of uncovering deeper customer meaning and AI’s role in helping to accelerate this customer discovery process.

    Related: 10 Ways to Keep Making Your Clients Happier and Happier

    The gap in customer-centricity

    Amid the intricate landscape of consumer dynamics, a crucial gap often emerges between what customers vocalize and what they truly prioritize. Companies frequently design products based on their assumptions or direct customer feedback, which overlooks a vital reality. Customers’ explicit desires may only sometimes reflect their true preferences or willingness to purchase a product.

    Take the instance of sustainability; even though customers might stress their preference for eco-friendly options when faced with the prospect of paying more for such alternatives, a majority opt for convenience and affordability. This gap between words and actions is a pivotal point for companies to refine their customer-centric approach. It’s where they can reshape strategies to truly meet customers’ deeper motivations and bridge the divide between what’s said and what’s done.

    Unveiling the deeper meaning

    Human discussions and trends often carry a hidden depth beyond the surface. We are much more than our surface-level desires or expressed preferences. Consider the unassuming mattress — an everyday item that carries a remarkable weight of association. When thinking about mattresses, people often associate them with the “culture of sleep” (per MotivBase). In reality, customers implicitly instill mattresses with a broader meaning, encompassing beauty, stress relief and overall well-being.

    Casper, a prominent player in the mattress industry, embraced this profound insight and launched their 2022 campaign, “This is where dreams begin.” This initiative was fueled by a recognition that customers’ authentic desires often reach beyond explicit preferences or assumptions. By tapping into these true motivations, Casper aimed to establish connections that resonate with customers on a fundamental level. This strategic shift acknowledges that customers seek more than just functional products — they yearn for solutions that align with their deeper aspirations.

    There is untapped potential for companies to not only provide products but also offer holistic experiences that cater to customers’ deeper emotions, forging lasting bonds of loyalty and satisfaction.

    Related: What The Fastest-Growing Companies Have In Common

    Transforming insights into actionable strategies

    By analyzing long-form text from social/search channels and applying an anthropological lens, AI can play a pivotal role in helping uncover the hidden motivations and behaviors that shape customer preferences. From first-hand experience with our customers, we are finding that consumer behavior studies that once took ethnographers months to complete can now be done in weeks or even days.

    For example, for a leading consumer brand’s cleaning division, we recommended a sensing AI tool that could uncover opportunities to fill the R&D pipeline. By sensing millions of data points using search, social and new product data, we identified the emerging, maturing and declining trends related to the cleaning category by analyzing growth and size.

    Related: How AI Can Turbocharge Innovation and Help Destroy Your Competition

    This approach uncovered not only expected trends but also unexpected shifts. Instead of listening to a focus group of customers and sorting through reviews, the team could now better understand the true trends of the masses. These millions of consumer engagements led the team to find surprising and unfamiliar trends popping up in the category, which they were able to capitalize on by better prioritizing their R&D roadmap.

    These stories offer a fresh way to see the old saying, “The customer is always right.” It’s not just a rule anymore; it’s about exploring why customers want what they want. Customer-centricity means bridging the gap between words and actions, digging into the reasons behind surface desires and using AI to make smarter decisions. In a changing consumer landscape, those who understand this approach will be skilled at meaningful engagement and gain a strong competitive edge, shaping an environment where every customer interaction resonates deeply.

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    Francesco Fazio

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  • The Ridiculously Easy Guide to Internal Customer Service Training | Entrepreneur

    The Ridiculously Easy Guide to Internal Customer Service Training | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Are you gearing up to launch an internal customer service initiative? Well, you’ve come to the right place. I’m happy to equip you with insights that can catapult your initiative into success if you choose to do it on a DIY basis.

    Before we dive into the details, let’s take a breather and understand the similarities and differences between internal and external customer service. While their essence should be the same, their surface manifestations differ.

    Both types of customer service, at their heart, have the same goal: to create and sustain comfort, positive feelings, and, of course, results. However, there are a few notable places where the way you provide service should diverge.

    Related: 8 Initiatives to Make Your Customers Loyal Advocates

    Here are some differences between internal customer service and external customer service (when they’re done right):

    • Jargon and shared language: Every industry, as well as almost every company, has its own set of terminologies, a sort of coded language that outsiders (at least if they’re not also in your industry) might find hard to decipher. With your internal customers — your colleagues in different departments or your own — you can use this jargon and language shortcuts freely, confident in their understanding and without fear of alienating them with phrases, terms, and abbreviations that may be foreign to them.
    • Level of formality: With internal customers (colleagues), you are free to adopt a casual tone, skipping the formalities you would use with someone who is outside of your company. In fact, the formalities essential for external customers may be unnecessary (or even sound a little silly) when you’re interacting with colleagues.
    • Transparency with company information: This one is obvious. You must protect your company’s private matters when working with external customers. With an internal customer, such data may be essential, or at least helpful, in completing their work.
    • The amount of abuse you should be willing to take: Okay, this is a big one and not a very pleasant one to ponder. When working with an external customer, if they are rude, they may be a rude person all the time, or they may be “just” venting this one time and will return to being themselves the next time you encounter them. Either way, because external customers pay for our company’s success, you may need to put up with it. With an internal customer, if they behave badly, you may want to call them on it or even alert a superior, particularly if you have clear internal (company) behavioral guidelines. Of course, in some company cultures, this may be a career suicide move, so you should still proceed with caution.

    Related: 5 Shocking Customer Service Mistakes You’re Making Every Day (And How to Fix Them Right Now)

    Armed with this understanding, let’s dig into the bedrock principles of internal customer service. Here are eight essentials to build into your internal customer service training — and, if all goes well, your internal customer service culture.

    1. Every service interaction unfolds in three stages: the warm welcome, service or product delivery and fond farewell. Far too often, we ignore stages one and three and focus all our effort on the middle one, what we consider the actual work. But the pleasantries at the beginning and the end of any customer service interaction are key, considering how human memory emphasizes beginnings and endings in how it later reviews an event.
    2. Mental reframing can be a game-changer. Start viewing tasks in your inbox as requests from valued customers instead of just “those folks in the other department.” — You’ll observe a boost in your own efficiency and enthusiasm.
    3. As with external customers, internal customers desire recognition. They want their colleagues to see them, not just think of someone who fills up their inbox.
    4. Address both the spoken and unspoken needs and desires of your co-workers. When they communicate with you, listen for the undertones that can give you clues to their emotional (and practical) desires, even if they’ve never verbalized them to you.
    5. Emphasize the principle of lateral service: stepping out of your comfort zone to help colleagues during staff shortages. This fosters a more resilient company culture.
    6. Respect should be a given. Bullying, regardless of its source, should be nipped in the bud. (Whether this is realistic depends on your company culture, level within your company, and other internal factors.)
    7. Consideration (kindness, really) should be at the base of everything we do.
    8. Language is potent. Steer clear of phrases that belittle or devalue your colleagues (“Like I told you previously,” “You’re not my only priority, you know,” and so forth.) And remember, “please” and “thank you” pack a positive, if quiet, punch. Use them liberally.

    Related: 4 Investments Brands Should Make to Upgrade Their Customer Service

    What format should be used for internal customer service training?

    When it comes to internal customer service training, there are a few formats to consider. One option is customer service eLearning-based training, which offers the advantage of being asynchronous (can be used at any time and at any pace) and long-lasting (has value in the future as well as present). With eLearning, employees can access the training material at their own pace regardless of their shift or schedule, and it can be used by future employees and as a central part of your future onboarding process.

    Live customer service training is another effective route to take, whether conducted in person or through remote video. This allows for real-time interaction and immediate feedback. To enhance the effectiveness of live training, it can be beneficial to supplement it with physical collateral, such as handouts or reference materials. These aids can help reinforce the essential points and ensure that everyone is on the same page — literally!

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    Micah Solomon

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