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Tag: Business Plans

  • CBDCs Are Inevitable, and That’s a Good Thing | Entrepreneur

    CBDCs Are Inevitable, and That’s a Good Thing | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In a recent research report by Bank of America, analysts concluded that “CBDCs (central bank digital currencies) appear inevitable.” According to their research, CBDCs have “the potential to revolutionize global financial systems and maybe the most significant technological advancement in the history of money.”

    While the contents of this report have been making waves in traditional media circles, those of us that have been researching and working with CBDCs over the past few years have been saying similar things for quite some time now. In this article, I will tackle some of the more prominent misconceptions about CBDCs, especially the ones concerning anonymity and the technology’s potential use as a means of totalitarian control.

    Related: How This Digital Currency Will Transform The World and Benefit Cashless Societies

    Anonymity is not part of the agenda

    Some of the most full-throated criticism of CBDC technology tends to come from the cryptocurrency community, where many consider the rollout of state-backed digital currencies to be an existential threat to anonymity. But if you think bitcoin and stablecoins are about privacy, they’re not. Somewhere around 90% of addresses and transfers, if not more, have long since been traced and identified, and even in DeFi, cybercrime gets investigated, and the culprits get caught fairly quickly.

    Those who are active in the cryptocurrency industry and those who are knowledgeable about it know this. What is much more likely to be behind this vein of criticism of CBDCs is the perception of the technology not as an existential threat to privacy but as an existential threat to existing cryptocurrencies. However, this too is unfounded.

    From working with regulators and countries in the process of launching CBDCs, it has to be said that privacy simply is not on the agenda in most cases. The central issues that are being dealt with currently revolve around what the legal framework should be, how the linkage to banks should work, how to move from stablecoin currencies to CBDCs, how to integrate the technology into international trade, how to incorporate CBDCs into “superapps” and so on.

    Related: Crypto vs. Banking: Which Is a Better Choice?

    Using CBDCs on the state level

    When we move beyond the idea that CBDCs are a power grab by institutions looking to eliminate financial privacy, the actual value of the technology comes into view. There are two levels on which CBDCs offer vast improvements to the current status quo, that of the state and that of the individual.

    On the state level, it is important to understand that every foreign trade transaction now goes through the dollar. For example, take Pakistan and the Arab Emirates. When these countries trade, there is constant pressure on the national currencies because they must constantly sell their currencies and buy dollars. However, the dirham is quite trusted in Pakistan. So, direct payments in dirhams and rupees could be possible, but currently, there is no infrastructure to support this kind of transaction. This is where CBDCs come into play.

    Regardless of how it’s done, cross-border transfers must be straightened out. This could be achieved via currency baskets, AMM pools or mutual correspondent banks. One way or another, this will make economic processes easier and cheaper for almost all countries because cross-border rates and long chains of intermediaries will disappear.

    Related: Cross-Border Business Is Becoming a Non-Negotiable. Are You Ready?

    CBDCs for the individual

    The main task facing CBDC development right now is building a basis for cross-border payments, which individuals do worldwide. The need for this to happen can be seen in how cross-border payments currently work in the Philippines and the Emirates.

    There are generally two ways of sending money from the UAE. The first is the old-fashioned “hawala” system. Here, the sender goes to their local community leader, gives him dollars, and then the leader’s counterpart in the recipient’s country gives the recipient the same amount in pesos.

    The second method involves transferring money through services like Western Union. Depending on cross-border rates, the round-trip commission is between 6% and 12%. You inevitably have to have a double conversion. As a result, the cost of the transfer is extremely high.

    This is the process we are trying to build: the sender comes with digital dirhams either to a transfer point or a special machine. He needs to convert the dirhams into pesos. Both currencies are digitally deposited as stablecoins in an AMM pool, where the exchange rate changes very little. Conversely, the pesos are received through a transfer operator, which charges only 0.1% for the exchange of digital currencies. Thus, the total fees do not exceed 3% of the transfer amount.

    This is one way you can use CBDCs. And it is convenient and cheap for those who do not have cards or bank accounts, which in Southeast Asia alone amounts to several hundred million people. The fees these people have to pay to add up to a significant burden on a demographic that should be better served by governmental and financial institutions. And this is just a small picture of how revolutionary this technology can be. As development continues, the bigger picture will come into focus, but it is important now to recognize the potential CBDCs have to improve the lives of billions of people worldwide and focus on bringing that potential to fruition.

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    Sergey Shashev

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  • How to Tell Your Bullying Client to Get Lost | Entrepreneur

    How to Tell Your Bullying Client to Get Lost | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    It’s late in the evening, and while watching a sports game, the news, a movie or spending time with the family, a client suddenly calls, demanding their full attention. They call repeatedly and send endless texts, emails and even voicemails. They want something done — now.

    Then they claim you are not paying full attention to them for their last-minute deadline. They question your teamwork and dedication as a ploy to get their way. They say: “Hey, are you not part of the team? When did you stop caring?”

    These are all ploys. Counterpoint: Why did they not call you during business hours if it was that important? This scenario and many like it are familiar to public relations firm owners.

    In fact, business owners of any kind will encounter the same narcissistic bullying tactics repeatedly. Bullies and narcissists aren’t just career obstacles; they permeate all walks of life. You’ll have met them as early as the schoolyard. And just like how acquiescing to a schoolyard bully’s every demand would do you no favors back then, it’s the wrong decision now. You have to stand up for yourself.

    Succumbing to clients’ unreasonable demands and tantrums is an easy mistake for business owners. After all, they have the money. And we’ve all heard the adage, “The customer is always right.” But taking a stand against narcissistic behavior will help your business in the long run. And the best part is you can tell them to back off — politely and professionally — to ensure that you keep their business while ditching the toxic power dynamics festered by meek surrender.

    Related: 3 Lessons a Toxic Client Taught Me About Entrepreneurship

    What to do when a client is too demanding at the last minute

    In a perfect world, there is a strong line of communication between yourself and the client from the get-go. Managing client expectations and establishing an agreed-upon project timeline is integral to an amicable relationship. But, no matter how clear you have been on what can and cannot be done, you will have an unreasonable client who is too demanding at the last minute. Bending to accommodate last-minute excessive demands will shift the relationship dynamics into an unsustainable place — they are presumably not your only client, and they will feel entitled to be treated as such if you are too accommodative. This will hurt your business in the long run.

    Instead, remain firm on your previously established boundaries. Don’t simply ignore the request; instead, listen to it and propose an alternative timeline. Gently remind them of the agreed-upon terms, and explain why their request will not work in the form in which it’s been proposed. Ensuring the client feels heard and establishing a workable timeline to fulfill their wants will go a long way in retaining their business.

    How to take back control when a client is bullying or manipulating you

    As tempting as it may be lose your cool with a bully client, confrontation and arguing will only exacerbate tensions and likely lead to losing their business altogether. But this doesn’t mean you can’t take control of the situation with a more measured response.

    To take control of the situation, you must remain laser-focused on the situation. A bully will likely cast aspersions and blame and pitch a fit involving all kinds of unpleasantries. Remain calm and cut through the noise. Focus on the business end of their concern and what they want. Ignore everything else.

    You will lose if you get into a mudslinging contest with a bully. They’ve got too much practice; they’ve been slinging mud since the schoolyard. You regain control by steering the conversation toward what they want and how you will achieve it.

    Related: Why Empathy Is One of the Most Overlooked Skills in Business

    Best approaches in collecting payments for invoices on time

    The best way to ensure payments are received in a timely manner is to communicate expectations at the start of the client-business relationship. Offer the client a personalized invoice schedule and follow up with polite reminders if they lag on payments.

    If the client fails to pay or escalates the situation, you may be forced to withhold services until a resolution is reached. A contract with terms and boundaries is a great place to start. Follow a uniform approach and stick to it. Also, include a termination clause in your contract, like a 30-day notice of termination.

    Related: 6 Strategies for Dealing With Unpaid Invoices That Get You Paid Sooner

    So, how do you really deal with unreasonable and even narcissistic clients?

    Narcissistic clients are a handful from day one. But other times, clients become unreasonable simply because they have lost track of the process and become overwhelmed. In either case, reminding them you are on their side is essential.

    Use inclusive words like “us” and “we” when addressing their concerns. Remind them you are all on the same team. Reply to their concerns promptly and develop a plan with action items to resolve their concerns. This doesn’t mean dropping everything and giving in. Stand your ground, stick to your principles and the terms of your agreement but remind them you are on their side and willing to take reasonable steps to address their concerns.

    The client is not always right, and there is a nice way to call them out on their behavior

    Whether the client is making unreasonable demands or being an outright bully, it’s important to let them know their behavior is unacceptable. While you may fear losing their business, their problematic behavior creates a toxic environment for you and your team. This ultimately hurts your reputation and business in the long run.

    Be specific about the inappropriate behaviors when it comes time to put your foot down. Many people defer to generalized and accusatory language in the heat of an argument. For example, an unconstructive reply may be, “you always make last-minute demands.” Instead, isolate and address exactly what happened in a specific instance and explain why this will not work.

    Related: Customers Are Not Always Right. They Are Just Never Wrong.

    Act like you don’t care: The best tips on dealing with bullies and narcissistic clients

    The temptation to argue with bullies will always be there, but it is unlikely to pay dividends. Act like you don’t care when a client like this throws a tantrum. Focus on actionable items to address their genuine business concerns. What’s good for them is good for you.

    Rather than argue, reflect your client’s words to them without vocalizing support for their point of view if it is unreasonable. Let them know they are heard. Don’t be afraid to put your foot down on toxic behavior. You can also spend time ignoring them all together for a few days, as playing silent with a narcissist or bully drives them crazy and drives your point home. It’s all about respect, right?

    Stand up for yourself no matter what and watch your business grow to new heights

    Be yourself, call people out, own conversations and projects and don’t wear your clients’ emotions. Sure, you may lose their business, but it’s better for your health and business operations in the long run. Stand your ground, and you will be richer on every level. Remember that when you call out bullies, you will gain a firm reputation, and most start-ups and businesses will admire this now and in the long run.

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    Paul Fitzgerald

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  • ‘No One Wants to Hear You Toot Your Own Horn’ and 9 Other Rules From People With Blockbuster Personal Brands | Entrepreneur

    ‘No One Wants to Hear You Toot Your Own Horn’ and 9 Other Rules From People With Blockbuster Personal Brands | Entrepreneur

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    From Pinky Cole to Gabby Bernstein, we asked ten people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.

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    Liz Brody, Jason Feifer, and Britta Lokting

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  • Jamie & Kayla Giovinazzo of EAT CLEAN BRO on Creating a Meal Prep Business | Entrepreneur

    Jamie & Kayla Giovinazzo of EAT CLEAN BRO on Creating a Meal Prep Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Jamie and Kayla Giovinazzo have built a healthy food empire with Eat Clean Bro. But success took time, talent, and teamwork.

    At 19-years-old the CEO/Founder of Eat Clean Bro Jamie Giovinazzo wanted to combine his two passions of cooking and fitness to create a meal prep company.

    The year was 2012 when Jamie took a chance on himself. He was on his last $300 and had given up on his dreams of cooking. Until everything changed for the better.

    He began cooking again after a chance phone call from a long lost friend. That was enough to reignite his passion to restart his meal prep company journey during a time when that wasn’t really a thing. Eventually, Jamie became “the guy” that cooked and prepared meals for clients.

    “I had a Rolodex of business (contacts). So I just started going down by calling everybody’s name,” Jamie Giovinazzo recalls with Restaurant Influencers host Shawn Walchef of CaliBBQ Media. “I had four items on my menu and I started cooking at my buddy’s house.”

    That decision would forever change his life. It also led him to find his wife Kayla and learn she was indeed the one.

    Business had been doing so well at this point that Jamie had to call a rain check on a first date with Kayla in order to sort through receipts to submit for taxes. Instead of casting him aside, Kayla decided to help him organize. They have been locked in ever since.

    Kayla, who eventually dashed her dreams of being in Law Enforcement to be a part of the family business full time, still exhibits that helpful, considerate propensity to this day as the VP of Eat Clean Bro.

    One of the company’s overarching goals is “sculpting your company into a positive, uplifting, awesome place to work”, according to Kayla. She is the brains behind ensuring the success continues to happen.

    The two have built an empire and become a powerhouse couple that has amassed upwards of $20 million in sales per year for the company that now stretches across 15 states and operates out of a 17,000-square-foot facility with 150 employees.

    Marriage, money, and meals have all been put into their proper place as Eat Clean Bro continues to grow.

    “I’m only as good as my last meal” is a proclamation that Jamie Giovinazzo and Kayla Giovinzzo embody.

    With their dedication to hospitality and incredible celebrity backing, the Giovinazzo family’s ascension has been fast and shows no signs of slowing.

    ***

    ABOUT RESTAURANT INFLUENCERS:

    Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

    Toast — Powering Successful Restaurants. Learn more about Toast.

    Restaurant Influencers is also supported by AtmosphereTV – TV to Enhance Your Business. Try AtmosphereTV.

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    Shawn P. Walchef

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  • What’s on Entrepreneur TV This Week | Entrepreneur

    What’s on Entrepreneur TV This Week | Entrepreneur

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    Entrepreneur TV’s original programming is built to inspire, inform and fire up the minds of people like you who want to launch and grow their dream businesses. Watch new docu-series and insightful interviews streaming now on Entrepreneur, Galaxy TV, FreeCast, and Plex.

    This week be sure to watch episodes of:

    Chicago CEOs (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    This Week’s Featured Show!

    CHICAGO CEOs, have you sat down with Chicago’s top CEOs as they discuss what brought them success?

    Episode 101: Sit down with the CEOs of the Chicago Bulls, White Sox, Cubs, personalized video app Cameo, healthy food producer Simple Mills, and the Wintrust Financial Corporation.

    My Stories (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    MY STORIES The life stories of Roshan Brown, former D1 Basketball player.

    Episode 101: This moment of my life was an eye-opener and put me on my current path. Your current situation is different from your destination. Always keep striving for more!

    Celebrity Business Tips (Sunday, Tuesday, Thursday, Saturday)

    CELEBRITY BUSINESS TIPS showcases actors, athletes, and entrepreneurs as they share their best business tips to help you get started and find success with some humor and heart.

    Episode 101: Actors, athletes, and entrepreneurs alike all share their best business tips to help you get started and find success with some humor and heart.

    Habits and Hustle (Sunday, Tuesday, Thursday, Saturday)

    HABITS AND HUSTLE host Jennifer Cohen brings thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

    Episode 151: Amanda Knox is an exoneree, writer, and NYT bestselling author. We discussed topics like stoic meditation, negative visualizations, and the creative mental exercises she used to get through this hellish period. It’s imposing hearing Amanda’s ability to try to empathize with the people who had wronged her and the professional way she carries herself, especially after having every reason to be resentful.

    That Will Never Work (Sunday, Tuesday, Thursday, Saturday)

    THAT WILL NEVER WORK’s lively conversations showcase Marc’s unique combination of analytical skills and tough love, with a healthy dose of humor to provide actionable advice that will benefit founders – and would-be founders – at every stage of their business journey.

    Episode 304: Have you ever wondered what people do with the advice that Marc gives them on the show? David Silberman, the co-founder of PingPod, is here to tell you just that.

    Burt’s Buzz (Monday, Wednesday, Friday)

    Our featured film BURT’S BUZZ looks at the world of Burt Shavitz, the face, and co-founder of Burt’s Bees.

    Movie: Journey into the remarkable double life of Burt Shavitz, a reclusive beekeeper who reluctantly becomes one of the world’s most recognizable brand identities.

    Action and Ambition (Monday, Wednesday, Friday)

    ACTION AND AMBITION Andrew Medal goes behind the scenes to learn the world’s most ambitious people’s backstories, mindsets, and actions.

    Episode 102: Brothers John Resig and Leo Resig founded Chive Media Group and its flagship site, theCHIVE.com, in November 2008 with no capital and much hustle. With backgrounds in digital publishing and financial backing from partner Doug Schaaf, John and Leo were able to turn a three-person project into the nationwide, 170-employee entertainment digital media company that Chive Media Group is today.

    Elevator Pitch (Monday, Wednesday, Friday)

    On ENTREPRENEUR ELEVATOR PITCH, entrepreneurs have 60 seconds to pitch a business idea to a boardroom of investors.

    Episode 803: They say to dress for the job you want. So why did one contestant show up without a shirt? Watch to see if going a little risque was worth the risk, and take in the lessons of other pitches on an episode that scored the most deals in show history.

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    Entrepreneur Staff

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  • A Step-by-Step Guide to Venture Capital Due Diligence | Entrepreneur

    A Step-by-Step Guide to Venture Capital Due Diligence | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Venture capital firms typically follow a due diligence process when evaluating potential investment targets. That means founders and their businesses are carefully examined, so the startup team should be aware of how to deal with it. Usually, the process at Leta Capital involves seven steps. Here are those steps, along with what entrepreneurs should know about each one:

    1. Initial screening

    Initial screening is carried out to identify if the startup has the potential to even be under scrutiny. Once the connection between the founder and the investment analyst has been made, the first stage of due diligence typically begins right away. In many cases, the process starts informal, and the startup may not even realize the extent to which they’re being evaluated. During the first conversions with the founders, the VC firm makes a preliminary review of the company’s business plan, market opportunity and management team. From that point on, we can superficially assess the profile of the startup and make a decision regarding further observation.

    Related: 4 Tips for Simplifying Due Diligence (and Why It’s Even Needed)

    2. Market research

    After the screening, the investment analyst investigates the market size, competition, trends and growth potential for the startup’s product. We observe the market share that the startup is targeting and determine if there is enough demand for the product being offered. That’s a truly crucial component of the due diligence process. Keep in mind that investors know well there is no “perfect market” to enter and thus look for markets with significant potential, where they can back startups eager to find a sweet spot. However, even high-growth markets come with their own set of risks, such as intense competition, rapid changes in technology and regulatory challenges.

    3. Financial analysis

    VCs also estimate performance by conducting financial analysis. It comprises a review of the company’s balance sheet, income and cash flow statement, assessment of revenue, expenses and projections along with capital structure, including debt-to-equity ratio, evaluation of its customer acquisition model and plans for how it will use the funds raised. In order to progress, founders should be prepared to provide accurate and complete statements, well-reasoned forecasts and proof of transparent accounting policies and practices.

    4. Legal review

    Next comes the process of reviewing a company’s legal and regulatory compliance status, as well as its potential legal risks. The purpose of legal due diligence is to identify and assess any legal or contractual issues that may impact the value of the investment or the ability of the company to operate effectively. The startup should demonstrate a clear understanding of its governance structure, contractual obligations and intellectual property, awareness of all legal requirements related to its business and readiness to resolve any pending or possible litigation/disputes.

    Related: The 7 Due Diligence Basics for Investing in a Startup

    5. Technology assessment and customer validation

    The pivotal point of any due diligence process is the analysis of the company’s products. The purpose of product due diligence is to assess the quality, uniqueness and market appeal of a company’s products, as well as its ability to bring these products to market and scale its operations. The product shouldn’t be the only of its kind or cure-all for the entire market segment but needs to really meet the needs and preferences of its target customers. That’s what we try to confirm with the customer validation process aimed at gathering users’ feedback. Along with that, the VC firm proceeds with the investigation of the startup’s technology to assess its quality, capabilities, limitations and scalability. A technical examination may involve reviewing code, software architecture, hardware systems and technology platforms, as well as conducting user testing and evaluating the company’s ability to integrate with other systems.

    6. Management evaluation and reputation check

    VCs also draw particular attention to the experience, skills and track record of the startup’s management team to ensure that it has the expertise to execute its business plan. Moreover, analysts ask industry peers about their experience of working with the founder. And these days, it is not even about how productive or famous the founder is, but how one can lead the company through periods of growth and expansion, adapting to changes in the market and business environment — and here is where reputation matters.

    7. Due diligence report

    After conducting these evaluations, the VC analyst will write a due diligence report summarizing their findings and making a recommendation to the Investment Committee on whether to invest or not. As a result, the VC firm obtains a thorough understanding of the startup and its potential for success before making an investment decision.

    It is essential for an entrepreneur to understand what is happening inside the VC world. They need to be aware of what the due diligence process looks like and be ready to cooperate. It’s likely that many have heard of the scandals involving top funds, and none of the VCs want to get into a similar situation. That is why a due diligence process is an absolute must, especially at growth stages. Remember that reverse due diligence is also important and makes you look professional: Check the VC’s background and reputation, as you will have a long road toward success together.

    Related: What VCs Look for in a Startup Investment

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    Alexander Chachava

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  • What Business Leaders Can Learn From ChatGPT’s Revolutionary First Few Months | Entrepreneur

    What Business Leaders Can Learn From ChatGPT’s Revolutionary First Few Months | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    When it first launched publicly in late November, ChatGPT was a novelty app going viral on social media. Now, just a few months later, ChatGPT is officially the fastest-growing app in history, with more than 100 million users as of January. For context, it took TikTok nine months to reach that same figure and Instagram more than two years. Microsoft and Google are integrating generative AI into their platforms and promising to transform the way we search for information. ChatGPT is here to stay.

    The skyrocketed trajectory of ChatGPT is as much a product of its unique launch strategy as its cutting-edge generative AI technology. ChatGPT wasn’t rolled out to corporate partners, aggressively priced or dependent on a massive marketing strategy and sales team. Rather than investing in these conventional strategies, ChatGPT invested in their customers first – and this tactic has undoubtedly paid off. Business leaders can look to ChatGPT’s first few months as a blueprint for what a revolutionary and lucrative launch model can and should look like.

    Related: ChatGPT vs. Bard: A Modern Day David and Goliath Story. Who Will Win?

    1. Consider the WOW factor

    ChatGPT’s rapid growth is largely because of just how fast the app was able to wow its users by producing amazing results instantly. Consumers tried and loved it, putting the platform in the center of the AI conversation and creating thousands of glowing testimonials – the kind many companies pay big to get.

    What started as an AI ripple became a tech world tsunami, showing that the best publicity is ultimately a great product. ChatGPT’s value and transformative capacity were immediately apparent from the first query. In general, companies spend time and finances in demos to select stakeholders, slowly setting people up for amazement. ChatGPT flipped this on its head and came out with the objective to wow the public from the beginning, piquing their interest and leaving them wanting to know more.

    Related: 5 Ways to Make Your Customers Say ‘WOW’

    2. Make room for consumer feedback – and don’t be afraid to iterate

    For OpenAI, we the people, are the testers. By launching the platform for free, developers got a ton of extremely valuable feedback and testing directly from users themselves. In a statement to CNN, the company spoke to the profound benefit of this strategy, saying, “The preview for ChatGPT allowed us to learn from real-world use, and we’ve made important improvements and updates based on feedback.” Rather than investing in beta testers, focus groups and other costly strategies before going to market, OpenAI created a fast and efficient feedback and iteration loop by the sheer number of users they had from day one. They were also never hesitant to learn from this feedback and integrate it into their development strategy to improve the product.

    Businesses can look to this as a model. This strategy has the added benefit of ensuring that when a business is ready to move from a loss-leading launch to a profitable model, it can be sure that its product has been adapted to meet consumer needs.

    Related: Professionals In This Industry Already Can’t Imagine Life Without ChatGPT: ‘I Can’t Remember the Last Time Something Has Wowed Me This Much.’

    3. Play the long game: A short-term loss-leading strategy leads to major gains

    OpenAI decided to invest a few cents per query in ChatGPT from the start. But in doing this, they saved themselves from spending tens of thousands — or more — on a comprehensive marketing, PR and sales campaign. In actual marketing and promotion, they essentially just published a press release on their website and let the internet do the rest. And now that ChatGPT has made such a worldwide splash, OpenAI is valued at $29 billion — more than double what it was in 2021. In monetizing their platform, they are more than making up for any short-term spending they invested in their launch.

    For instance, ChatGPT has just launched a Plus option for a $20 subscription fee. Microsoft has already invested $10 billion in OpenAI and is integrating it into Bing to revolutionize its search platform. Google declared a “code red” internally and scrambled to develop a ChatGPT-style search engine of their own. And the economy is following suit: today, AI stock investments are booming, demonstrating how even business leaders outside of the tech sector are rapidly warming up to the benefits that AI presents to our society and accepting the fact that this technology is the future.

    Business leaders can see this as a reminder that a bit of patience and confidence in your truly amazing product can go a long way. ChatGPT’s success has been lightning-fast, but even still, it took them a few months to be so profitable. They established a good reputation and now the return on investment is following.

    Cutting-edge technology like AI has far-reaching potential beyond just economic gains: These platforms will revolutionize how we work and live. Bill Gates said that this technology will “change our world.”

    If more business leaders truly want to follow suit, they need to develop amazing platforms — and rethink the old ways of doing things. ChatGPT gave us a glimpse into the kind of future that is possible. Leaders need to look to their launch as an example and apply similar strategies to ensure they, too, succeed.

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    John Winner

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  • Want to Become an EdTech Leader? Never Stop Improving Your Product | Entrepreneur

    Want to Become an EdTech Leader? Never Stop Improving Your Product | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The interest in education among adults is constantly increasing, and the market reacts to this demand by introducing EdTech more and more. According to McKinsey, the most demanded characteristic of an education provider is that education there covers enough skills for the students to be hired. So, creating an up-to-date educational product that will satisfy your customers in the fast-changing world requires constantly changing materials. Apart from this, one should pay attention to a seamless product experience — students feel comfortable interacting with the materials if they are satisfied with the teachers, and so on.

    I’m sure it’s not enough to create something “good” for your clients once – you should improve it every day and share the changes you made with your students. Here are the rules that helped Refocus become the best educational product of 2022.

    Related: Why Investors Are Bullish on EdTech in 2023

    Listen to your clients

    When getting acknowledged with your product, people might face impossible-to-predict difficulties. For example, we initially implemented an ineffective onboarding system – students were joining their cohort a bit later after purchasing the course. The problem was that they were eager to pay off their investment to change their lives but didn’t get access.

    So, it is essential to monitor students’ feedback closely:

    • Track product analytics such as completion rate, customer satisfaction (CSAT), retention rate, and other key performance indicators. It’s easy to collect this data, which provides quite a complete picture of clients’ experience. If something is wrong with the materials, you will immediately see a decrease in the CSAT and completion rate.
    • Gather qualitative feedback from students, particularly on where they face difficulties or what they find confusing. More detailed reviews can help you identify details that need clarification or improvement.
    • Pay attention to how students assess the people they contact. Since maintaining motivation is the most significant factor in retaining students, tracking their satisfaction with mentors, community managers, support specialists, and anyone they contact regularly is vital. Sometimes, it may be necessary to let go of a mentor if their students’ marks are consistently poor.

    Collecting information about this regularly ensures you can constantly make the learning experience better. Therefore, make clients more satisfied with your product and more likely to share positive feedback with their acquittances and study more effectively.

    Related: 5 EdTech Trends That Will Change Learning Between Now and 2030

    Keep your program up-to-date

    According to LinkedIn, 55% of adults decide to study something new to increase their career opportunities or even change their occupations completely. Consequently, an educational product should provide them with the most relevant skills.

    Thus, working with professionals outside the company to provide feedback on your product is important. These can include:

    • Hiring managers from companies who are looking for people like your graduates. This external perspective from people with real-life experience decides if a candidate with a certain skill set should be hired and provides valuable insights into the skills and knowledge most in demand in the current job market.
    • External professionals to evaluate the clarity and accuracy of your materials. This is crucial to assess your product objectively regarding which skills are the most used in real life and what graduates might be lacking. From our experience, it’s worth working with a person who has a senior position with 5+ years of experience in the area you’re educating in.
    • Industry leaders from all over the world. Exchanging experiences with someone who is creating something similar but differently will help you keep track of the trends and best practices. If the person you are conversing with is not your competitor, you both will benefit from fruitful conversations.
    • Instructors and mentors. Sometimes, especially in larger companies, instructors involved in different parts of product creation don’t communicate with each other; however, such interactions shouldn’t be underestimated. For example, we usually work with different people for each block of the course to find the most competent in a particular area. Because they have 5+ years of experience in the same area, they can provide valuable advice on each other’s materials.

    Related: Will Edtech See a Paradigm Shift In 2023?

    Make regular improvements

    Finally, it is important to regularly implement changes to your product based on the feedback you receive. One of the ways to cross-check each other’s work and identify areas for improvement is to have dedicated meetings to discuss them. In these meetings, everyone who can make your picture fuller should be invited, and no one can share the same information except for them: for us, it’s the entire product team and the heads of the departments that are interconnected with it – community, support, marketing, etc.

    We normally have two types of meetings:

    1. Daily. These are needed to identify minor problems as soon as they arise. During this meeting, you can look at the product analytics to track all the changes, compare them to those done the previous day, and determine their reasons. For example, a rapid decrease in homework satisfaction means something was unclear. If something like this emerges, one should dig deeper and determine the reasons. Sometimes, these issues can be solved quickly. For example, we didn’t pay enough attention to a feature students needed for their homework, so they felt confused. In this case, it’s enough to attach another guide that describes it in more detail. So, we determine the person responsible for it and give them several days to improve the materials, which they will tell us about in another daily meeting. However, some matters require more significant changes, and we hold another type of meeting to plan them.
    2. Monthly. When the slight changes you make are not enough to fix the learning experience or if the qualitative feedback shows that students are generally dissatisfied with a whole course block, more significant improvements should be implemented. A dedicated monthly meeting helps collect everything you discussed before and form a whole picture. For example, we have refilmed several blocks of our course completely. In one case, it was because the students didn’t like the instructor; in another, it was because we included too much information, and they got confused with all the details, some of which could have been easily amended. Of course, it’s an extreme case: sometimes it’s necessary to refilm only one lesson or change homework, but this would still require some time.

    We launched our most popular product, a course on data analysis, only last spring, but people who sign up for it now will get completely different materials than the first cohort did. If you’re following the same strategy, it’s vital not to make your first students feel deprived and think they got a worse product than others. For us, the solution is to share the updated materials with previous cohorts’ students and keep their access to the previous ones.

    To conclude

    In conclusion, providing a constantly improving learning experience and materials is essential for the success of an EdTech product. Revising the course content to address areas of confusion or difficulty and updating the curriculum to reflect the latest industry trends and job market demands will help ensure that your educational materials will be in-demand for as long as education itself.

    And as we can see from the current trend on lifelong learning – this could be the case forever.

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    Roman Kumar Vyas

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  • Master the Ability to Pivot Your Business to Jumpstart Success | Entrepreneur

    Master the Ability to Pivot Your Business to Jumpstart Success | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Business plans are like mining for gold. Miners had to start with only an educated guess on an area, canvas a stream, then pan and sift endless piles of dirt. Prospecting is largely gone, but it’s a useful metaphor for how business leaders take a problem, solve it, refine it and continually revisit and adapt — even to the point of tearing down the essential points of their business. This ability is called “intellectual range of motion,” and it’s one of a business leader’s most important tools — especially if you’re selling your expertise.

    Peloton, for example, continues to display this intellectual range of motion. While it had a few pain points — lower subscription growth, stock redemption issues and a wave of layoffs — Peloton shows a willingness to explore and change direction.

    Today, Peloton has 5 million customers and is worth $3 billion. However, despite significant brand equity, Peloton is substantially changing its business model. The company is muddying the waters of the service-based business vs. product business dynamic and rolling out a “Fitness as a Service” product where people can access Peloton’s training and instructors without the bike itself.

    Related: Why Founders Should Always View Pivots as Opportunities

    Intellectual range of motion: A powerful tool

    The extent to which an idea can be altered based on an entrepreneur’s intuition and imagination falls under their intellectual range of motion. A wide range of motion enables an entrepreneur to turn an idea into a revenue growth opportunity. In contrast, leaders of firms with narrow intellectual ranges cannot recognize an opportunity because of the limits of their imagination.

    Intellectual range of motion is more highly valued in a founder of a services business than it is in a product business. This is because services are much more malleable than products. For example, modifying a product to take advantage of an opportunity might require sourcing new raw materials, reconfiguring an assembly line, re-writing software code, developing a new manufacturing process and more. With services, there is none of this, so the time from idea to execution is measured in days and, sometimes, hours.

    As a founder myself, I have grown my firm by increasing my intellectual range of motion. For example, the sector I operate in, business mastermind communities, is over 200 years old with a few hundred firms. All of these firms are horizontal providers, meaning they do not serve a specific vertical industry. My firm, on the other hand, serves a single industry — the professional services industry.

    This industry specialization has appealed to many and has allowed our firm to grow consistently. The idea for this form of differentiation was found in another business entirely: SaaS. The software category has matured, and many successful SaaS companies now specialize in a vertical industry. My idea was this could (and should) work in the business mastermind community sector — and it has. Recognizing a winning strategy in another industry and successfully porting it into a different one is an example of intellectual range of motion.

    Related: Is It Time to Pivot Your Business? These Are the Only Two Signs You Need to Look For.

    Key strategies to improve intellectual range of motion

    For entrepreneurs and founders who want to gain better intellectual ranges of motion, there are a few critical actions to take:

    1. Ask: What does the world need from me right now?

    This question is not asked often enough. The reason this question is neglected is that business owners fall into the routine of delivering what they have always delivered. Due to the benefits of the experience curve, the more often a firm provides a service, the lower the cost and the higher the margin. Business owners are driven by profit and will not discontinue a profitable service line until absolutely necessary. As a result, they stick to their knitting too long and miss opportunities. Over time, this behavior restricts one’s intellectual range of motion.

    Blockbuster Video once provided us with a remarkable service: hit movies watched at home for rent. They stuck to VHS tapes but missed mail-order DVDs and video streaming. They went bankrupt as a result, and we now all binge-watch Netflix content. Blockbuster Video no longer fit the market; the market had evolved to services that came to them and, eventually, to fully digital and personalized streaming platforms. This is something founders in professional service firms have to ask themselves consistently to remain competitive in the market, but the lesson remains for large companies like Blockbuster as well.

    Related: Don’t Make the Same Mistake Leaders at Kodak, Blockbuster and Xerox Made When Disruption Comes to Your Industry

    2. Locate wasted resources in legacy operations

    A common reason new ideas that could lead to break-out growth opportunities aren’t pursued is that entrepreneurs incorrectly think they do not have the resources. However, the resources they need are available, they are just consumed with legacy operations.

    Legacy service offerings are ripe for optimization. Entrepreneurs should look for ways these services can be delivered with far fewer resources. These newly liberated resources could be allocated to today’s wild idea that could be tomorrow’s golden goose.

    Related: 4 Mistakes to Avoid While Scaling Up Your Infrastructure

    3. Produce a roadmap of future offerings

    It is best to organize the service-offering roadmap by identifying boundaries. Today’s business and tomorrow’s business are always competing for scarce resources. There is only so much money, time and talent to go around. In the absence of a roadmap organized by time boundaries, today’s business wins the competition for resources. A roadmap makes sure tomorrow’s business gets the resources it needs.

    For example, boundary 1 of your roadmap should be defined as offerings in the market for the next year. Boundary 2 should be defined as an offering in the market in two years’ time. And boundary 3 should be defined as offerings in the market in three years’ time. By landscaping out the roadmap in this fashion, an entrepreneur’s intellectual range of motion is increased by stimulating their imagination.

    Related: 6 Ways to Push Your Limits and Accomplish Things You Never Thought Possible

    Business leaders looking to jumpstart their success — or simply maintain it — should look to see how they can improve their intellectual range of motion. In the long term, they may just strike gold.

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    Greg Alexander

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  • How to Build a Million-Dollar Social Media Business | Entrepreneur

    How to Build a Million-Dollar Social Media Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Every time I speak to entrepreneurs and brands, they always seem to complain about a lack of reliable and skilled social media managers. A quick glance at your social media feed will show you how even 8- and 9-figure companies are lost when it comes to posting online.

    This is why, if you have a Wi-Fi connection, a phone, and you know how to write and schedule a few Instagram posts, you could easily replace your current 9-5 job with something that allows you to work from anywhere, whenever you want.

    Related: 12 Tips and Tools for Managing Multiple Social-Media Accounts

    But where should you start?

    The first thing you should do is create a portfolio that shows potential clients your skills when it comes to managing social media accounts.

    If you don’t have any experience yet, you could reach out to friends or family members who have a social media account and ask them if you can manage it for them for free. You only need to do this for three months to have a substantial portfolio that will put you ahead of anyone who has a degree in communication, social media management or marketing but no practical experience.

    Another way to build a portfolio is to apply for beginner paid gigs. The best platforms to do this are Upwork or Fiverr. Sure, the pay might not be the best in terms of compensation, but you’d be building a portfolio in no time and get testimonials that you can use once you start approaching bigger clients.

    Once you have gained some experience managing social media accounts, it’s time to attract clients that can pay you $500-2000 a month to manage their accounts.

    Here, most aspiring social media managers will usually resort to cold emailing or cold calling to find potential prospects and initiate a conversation. And while this approach might work for some, it puts you in a weaker position and makes negotiating a higher rate more difficult.

    That’s because, when it comes to negotiating, you always want to come from a place of authority. Contacting a client that has never heard of you can work if you’re already an established figure. But if you’re just a beginner, it will just show that you’re desperate to work.

    So, what’s a better approach to finding those clients that pay you premium fees?

    Related: How This 18-Year-Old High School Student Built a 6-Figure Social Media Consulting Business

    How to attract high-paying clients

    One way is to keep using platforms like Upwork and Fiverr. If you started there, it’ll be easier to keep searching for clients there, as you’d have collected good reviews and will have built a reputation as a trustworthy professional.

    But a better way is to post on social media platforms to build your authority. This has two advantages. First, it will show potential clients that you aren’t just claiming you can manage a social media account. You are practicing it, which is the strongest form of social proof you can have. Second, it will help you attract potential clients that will see you as an expert in your field and will happily pay you your fee without any hassle.

    Once you have attracted four to five clients this way, it’s time to turn them into repeat customers. The simplest way to do it is to overdeliver so much that they’d be crazy to not continue working with you. If you do so, you simply need to create an offer to manage their social media accounts that can last between three to nine months that gives you some predictable revenue.

    The goal when working with a client on a retainer basis is to keep communications tight and constantly remind them of the wins you are providing them (like increasing their followers or monetizing their platforms). Doing so will also help you routinely raise your rates without losing too many clients and can even make those clients refer you for more work.

    On top of maintaining good relationships with your existing clients, you should still actively search for new clients by posting on your pages (or using other lead-generation methods). This will put you in a stronger position when it comes to raising your rates or negotiating different packages.

    Still, there is always a cap on how much money you can make working 1-1 with a client. This is why every smart social media agency will eventually package the solutions, frameworks, templates and any other assets they use with their clients in a format that can be sold to many people at the same time.

    Related: 6 Tips to Start Your Million-Dollar Business From Scratch

    If your clients all share the same struggles, and you have a solution for it, you can easily turn that into an ebook, a video course or anything else that can be sold digitally. This will allow you to break through the freelance income barrier and scale to a million dollars a year.

    It might take some time to get there, but these are the steps that 99% of successful social media agencies have followed. The earlier you begin building your social media agency, the sooner you will reap the benefits.

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    Rudy Mawer

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  • 6 Ways to Learn From a Failed Business Venture | Entrepreneur

    6 Ways to Learn From a Failed Business Venture | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    We love — no, we crave — a good origin story. Hero or villain, we want to know what circumstances lead them to where they are. Think really hard about your favorite character in a story. They probably failed at some moment along the way (it’s got to have a solid, drama-filled plot, or who’d care?) and because of it, they came out stronger. We lift these fictional stories up, and we celebrate the journey so much.

    Why can’t we do this for ourselves? Failure in business can be scary, unpredictable and emotionally taxing. If you’ve started a business already, you’re aware that taking risks is an integral part of your entrepreneurial journey. And with great risk comes … great fear of the unknown! That, and many rewards. But if we’re honest with ourselves, we know that the great entrepreneurs before us have all seen their fair share of failure at some point in their careers — be it a bad initial business plan, lack of understanding of the industry or just a few bad moves (I can talk about some bad moves…). The beauty of failure is that it gives you a reason to get back up. Because, as the great Aaliyah sang, “If at first you don’t succeed, dust yourself off and try again.”

    Now that song is in your head, here are six ways to learn and pivot from an entrepreneurial journey gone awry:

    Related: Seeing Failure As An Opportunity To Learn From (And Leapfrog Into Success)

    1. Reevaluate your business plan

    Reevaluate your business plan — or completely pivot if you have to. Was your product or service not ready for market? What type of feedback did you receive? Identify what went wrong and why, and then create actionable takeaways you can use in the future. Instead of wallowing in defeat, take constructive steps towards understanding where things went awry. Was there something you could have done differently? How heavily was luck involved? Self-reflection should be part of your quarterly, annual or semi-annual review.

    2. Set new, attainable goals

    This is a given, and you’ve probably heard this 1,000 times, so here’s number 1,001: Set goals that are smart and attainable. Take a look at what went wrong with the project that failed, and understand why it failed. Sometimes our failures are simply viewed as such because of the goals we set. You say, “I want 1,000 users in the first month of launching my brand!” And I wish you all the best, by the way. But that might not be realistic, especially if you haven’t planned out your marketing properly or started any outside research. A smart goal would be more along the lines of, “I want to collect enough emails or contact information from my promoted post.” From there, you build a following or brand awareness that can get you to 1,000 users much easier.

    3. Learn a valuable lesson

    Who doesn’t love a good lesson? Is it even a good lesson if you don’t cry a little bit? After the tears have gone, it’s worth looking at the situation and considering where you can become stronger. Did you trust someone without fully vetting them? Did you not have enough money saved for your venture? Here’s the good news: It’s okay. And the better news: You’re going to be better because of it. Just remember to not make the same mistake as you move on.

    Related: 10 Lessons About Failure That Every Entrepreneur Needs to Know

    4. Take on new skills that will take you farther

    Sometimes we fail because we haven’t got the right skill set or we need to fine-tune our skills. Once you’ve realized the areas in which you need to either improve or sharpen, use the time to pack on more knowledge. You might even find that your entire business idea changes or evolves into something you hadn’t thought of. Be flexible with yourself. Learning new skills only broadens, it never narrows.

    5. Discover your true intentions and purpose

    What motivates you? Failure has a funny way of prioritizing what really matters — or what things should matter. Chasing money, helping others, serving your community or a community in need, being the number one realtor … blah blah blah. Maybe your true purpose is hidden behind the mask of what you think a successful business looks like.

    6. Encourage others with your story

    Sharing your failure story can be overwhelming and anxiety-inducing, especially if it brings back difficult memories and emotions. On the other end, sharing your story can inspire and bring hope to someone who’s struggling with the same issues.

    Look, I get it. You log onto LinkedIn and see so much success happening — new jobs, new careers, new businesses. But the honest, vulnerable moments are where we can really learn something about who we are as entrepreneurs. If you’ve failed, well, join the club. I have, too. Most of us reading this have. But if you’ve had a bad venture, don’t let it define you. Dust yourself off and try again … and again. It is what defines you as a risk-taking entrepreneur.

    Related: How to Turn Failures Into Wins As an Entrepreneur

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    DeAnna Spoerl

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  • What’s on Entrepreneur TV This Week | Entrepreneur

    What’s on Entrepreneur TV This Week | Entrepreneur

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    Entrepreneur TV’s original programming is built to inspire, inform and fire up the minds of people like you who are on a mission to launch and grow their dream businesses. Watch new docu-series and insightful interviews streaming now on Entrepreneur, Galaxy TV, FreeCast, and Plex.

    This week be sure to watch episodes of:

    That Will Never Work (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    This Week’s Featured Show!

    THAT WILL NEVER WORK’s lively conversations, showcase Marc’s unique combination of analytical skills, tough love, with a healthy dose of humor to provide actionable advice that will benefit founders – and would-be founders – at every stage of their business journey.

    Episode 111: Cicero Learning, a business that helps families with the problem of global education access on a bespoke basis. It’s an educational method referred to as “World Schooling” which has become a hot topic thanks to the pandemic when laptop wielding parents realized that certain job types can now be done from literally anywhere in the world.

    Episode 304: Have you ever wondered what people do with the advice that Marc gives them on the show? Well, David Silberman, co-founder of PingPod, is here to tell you just that.

    Action and Ambition (Sunday, Tuesday, Thursday, Saturday)

    ACTION AND AMBITION Andrew Medal goes behind the scenes to learn the world’s most ambitious people’s backstories, mindsets, and actions.

    Episode 111: Andrew Medal chats with Aubrey Marcus about the inception of Onnit on Joe Rogan’s podcast, where he derives his creativity and builds a mega millions dollar business.

    Elevator Pitch (Sunday, Tuesday, Thursday, Saturday)

    On ENTREPRENEUR ELEVATOR PITCH, entrepreneurs have 60 seconds to pitch a business idea to a boardroom of investors.

    Episode 704: Some are seasoned pros who have already built and sold businesses, while others have yet to complete their first product. But one trait they all share in common, however, is not being shy about having bold asks.

    Mindvalley Talks (Sunday, Tuesday, Thursday, Saturday)

    MINDVALLEY TALKS brings you the best personal growth video content from the most brilliant minds on the planet.

    Episode 105: “The biggest lie that we’ve ever been told or sold in our lives and businesses is that we have to be serious to be successful.”

    Cooking with Cohen (Sunday, Tuesday, Thursday, Saturday)

    COOKING WITH COHEN host Jennifer Cohen has been in the health and fitness world for some time, but she’s never had a cooking show quite like this before.

    Episode 103: Tom Sandoval from Vanderpump Rules is here this week to show us some recipes from his new book, Fancy AF Cocktails!

    Celebrity Business Tips (Monday, Wednesday, Friday)

    CELEBRITY BUSINESS TIPS showcases actors, athletes, and entrepreneurs as they share their best business tips to help you get started and find success with some humor and heart.

    Episode 101: Actors, athletes, and entrepreneurs alike all share their best business tips to help you get started and find success, with some humor and heart.

    My Stories (Monday, Wednesday, Friday)

    MY STORIES The life stories of Roshan Brown, former D1 Basketball player.

    Episode 101: This moment of my life was an eye-opener and put me on the path that I am now. Your current situation is not your destination. Always keep striving for more!

    Unfiltered (Monday, Wednesday, Friday)

    UNFILTERED with Jessica Abo pulls back the curtain to have candid conversations with business owners and entrepreneurs.

    Episode 102: Founders of companies like HeyMama, Pretty Litter, an event marketing company, and a children’s book author sit down with Jessica Abo.

    Habits and Hustle (Monday, Wednesday, Friday)

    HABITS AND HUSTLE host Jennifer Cohen brings thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

    Episode 151: Amanda Knox is an exoneree, writer, and NYT bestselling author. We discussed topics like stoic meditation, negative visualizations, and the creative mental exercises she used to get through this hellish period of her life. It’s truly impressive hearing Amanda’s ability to try to empathize with the people who had wronged her and the professional way she carries herself, especially after having every reason to be resentful.

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    Entrepreneur Staff

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  • How To Use Video to Deliver a Standout Pitch | Entrepreneur

    How To Use Video to Deliver a Standout Pitch | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In 2022, investors spent 24% less time than in 2021 on startup pitch decks they faced. The average time they invested in successful pitch decks in 2022 was 2.46 minutes, and 3.30 minutes in 2021.

    According to many venture capitalists and Angel investors attending LEAP 2023, this trend will continue in 2023 with mass layoffs and a turbulent global economy.

    Yes. For startups, there is no ‘cheap money’ anymore.

    Coming to the technical side of things, in the past, pitch decks were primarily made up of text and images. Admittedly, text and complex graphics on pitch deck slides have lost their charming days – the rich eye-candy effect.

    So, what’s the game changer in 2023? Video.

    Technically, the power of video is becoming increasingly important in today’s investment climate.

    Related: Connecting With Your Target Audience Through Video

    Capture investor attention this year: the importance of video in pitch decks

    We all know that video is a dynamic and engaging medium that can help to bring a pitch deck to life, making it more compelling and memorable for investors. Let’s explore how video can enhance a pitch deck and why it’s becoming increasingly important in the current investment climate.

    Video can effectively convey a startup’s message and value proposition because it allows for multiple forms of communication, such as verbal, visual and audio. This can help to make the message more engaging and memorable for the viewer.

    Video presentations in pitch decks can increase investment chances by 50% and increase engagement and understanding by 80% compared to text alone.

    Additionally, video in pitch decks can be used to showcase a product or service in action, give a behind-the-scenes look at the company or introduce the team, which can help to build trust and credibility with investors.

    Examples of successful startups that have used video in their pitch decks include Dropbox, which used a simple animation to explain how their service worked, and Airbnb, which used a video of real customer testimonials to showcase the value of their platform.

    Understandably, using video alone won’t guarantee success. It should be incorporated with other elements of the pitch deck, such as clear and concise messaging, a strong value proposition and an understanding of the target audience.

    Related: Five Best Pitch Decks of All Time

    And here are some success stories!

    Dropbox: In its early days, Dropbox used an animated video to explain how its service worked. The video helped quickly convey their product’s value and how it solved a common problem.

    Airbnb: Airbnb started using videos of real customer testimonials to showcase the value of its platform. This helped to build trust and credibility with investors and demonstrate the real-world impact of their service.

    Square: Square used a video to introduce its team and showcase its product. This helped to build a personal connection with investors and demonstrate the ease of use of their payment processing solution.

    Zendesk: Using video to explain their product, Zendesk Chat helped businesses connect with customers in real time. This helped convey their product’s value and how it solved a common problem.

    It’s worth noting that these are just examples, and many more successful startups have used video in their pitch deck to convey their message and value proposition effectively.

    Tips for creating a compelling video pitch deck

    A successful video pitch deck is like a movie trailer, where every element is carefully crafted to engage the viewer and convey the key message effectively.

    1. The story — Storytelling is a crucial element of a video pitch deck. It’s important to have a clear and compelling story that communicates the problem your startup is solving, the solution you offer, and its impact on the market. This should be presented in a way that is easy to understand, relatable, and memorable.

    2. The design & visuals — Visuals are an important video pitch deck element. They should capture the viewer’s attention, convey information and help them understand your message. Using a mix of animation, live-action footage and infographics can make the video more engaging and memorable.

    3. The voice — Sound is another key element of a successful video pitch deck. A well-crafted soundtrack can set the tone, create an atmosphere and help to keep the viewer engaged. A professional voice-over can also help convey critical information and give a polished feel to the video.

    4. The alignment — Lastly, it’s essential to remember that a video pitch deck should be tailored to your target audience and align with your overall marketing strategy. It’s also important to ensure the video is high-quality, visually appealing and easy to understand.

    Over to you

    Many stalwart startup investors are being pretty vocal about using videos in startup pitch decks.

    Once, I was having a one-on-one conversation with one of my business connections (the investor herself); she told me that I would love to see more videos in fundraising pitches. She claimed that if 85% of her pitch decks included video, she probably would answer 85% of those emails.

    This is the game changer we have been talking about in this blog, and as a founder, you need to harness as much information as you can to set your deck presentation apart from the sea of pitch decks faced by investors.

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    Vikas Agrawal

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  • Understanding the Circular Flow Model: Here’s a Comprehensive Guide. | Entrepreneur

    Understanding the Circular Flow Model: Here’s a Comprehensive Guide. | Entrepreneur

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    Are you interested in learning more about the US economy and the capitalist economic system? The circular flow model is a way to understand its ebbs and flows better, as it helps to visualize the interactions between different actors in the economy and how they influence the overall level of economic activity.

    Keep reading for a comprehensive guide on the basic model of capitalist economies, including:

    • What the circular flow model is
    • The components of the circular flow model
    • The circular flow model’s limitations
    • The applications of the circular flow model

    What is the circular flow model?

    The circular flow model is a way to show the flow of money, goods and services in an economy. It shows people earning money by working for businesses and then spending it on the things they need and want from those businesses.

    The circular flow model represents the economy and its actors:

    • Household sector: This sector represents all the individuals or families that make up the economy. They provide labor, resources and capital to the firms in exchange for wages, profits and rents.
    • Firm sector: The firm sector represents all the businesses that produce goods and services in the economy. They use the resources provided by the households to produce the goods and services sold to the households and the government.
    • Government sector: This sector represents the government and all the public institutions involved in the economy. The government provides goods and services to households and firms and collects taxes from households and firms.
    • Foreign sector: The foreign sector represents all the actors outside the domestic economy, such as foreign countries, international organizations and international trade. The foreign sector plays a role in the economy by trading goods, services and capital with the domestic economy.
    • Financial sector: This sector represents the financial institutions, such as banks and other intermediaries, that are involved in the economy. They facilitate the flow of capital between households, firms, the government and the foreign sector.

    Related: The Importance Of A Circular Economy Post COVID-19

    What are the types of circular flow models?

    While the two-sector circular flow model is the most common type, other more complex models exist.

    Other types of circular flow models include:

    • Two-sector model: Households and firms are the participants.
    • Three-sector model: Households, firms and government are the participants, and the model depicts the flows of goods, services and money between households, firms and the government.
    • Four-sector model: Households, firms, the government and the foreign sector are the participants, and the model shows the flows of goods, services and money between households, firms, the government and the rest of the world.

    Some more elaborate models include financial markets and other institutions, but these models can become quite complex and are typically used by economists to study specific economic issues.

    Related: How One Small Button Can Transform the Creator Economy from a Buzz Word to an Actual Economic Model

    Circular flow model: What are injections and leakages?

    Injections

    Injections are additional inputs to the flow of goods, services and money and are visually represented by arrows pointing into the circular flow.

    The following are examples of injections:

    • Investment spending by firms: This is the spending by firms on new capital goods, such as machinery and equipment, that increases their ability to produce goods and services.
    • Government spending: This refers to spending by the government on goods and services, such as public infrastructure and social services, that increases the flow of goods and services in the economy.
    • Exports: This is the sales of goods and services by firms to foreign buyers, which increases the flow of goods and services in the domestic economy.

    Leakages

    Leakages, or withdrawals, are subtractions from the flow of goods, services and money and are visually represented by arrows pointing out the circular flow.

    The following are examples of leakages:

    • Saving: This refers to the portion of national income not spent on consumption, which reduces the flow of goods and services in the economy.
    • Taxes: These are payments made by households and firms to the government, reducing the flow of public goods, services and money in the economy.
    • Imports: This refers to purchases of goods and services by households and firms from foreign suppliers, which reduces the flow of goods and services in the domestic economy.

    In a healthy economy, injections must equal leakages to maintain the circular flow. In other words, for the flow of goods, services and money to continue, there must be enough injections to offset the leakages.

    If injections exceed leakages, the economy will grow, and if leakages exceed injections, the economy will contract.

    Related: 5 Reasons You Need to Adopt a Circular Economy Business Model

    How does the circular flow model relate to gross domestic product?

    Gross domestic product (GDP) is another critical term you will come across when researching the economy. GDP measures the total value of goods and services produced in an economy in a given period, usually a year.

    The circular flow model and GDP are related because the model provides a visual representation of the transactions that make up GDP.

    In the circular flow model, the value of goods and services produced equals the sum of household consumption, investment by firms, government spending and exports minus imports.

    The circular flow model is a way of visualizing GDP transactions and understanding how they are interconnected.

    Related: What Causes Inflation? Everything You Need To Know.

    How do you calculate GDP?

    There are three ways to calculate GDP, but the most common method is the expenditure approach, which calculates GDP as the sum of the following four components:

    • Consumption (C): The spending by households on goods and services, such as food, clothing, housing and medical care.
    • Investment (I): The spending on capital goods, such as machinery and equipment, and on structures, such as buildings and roads
    • Government spending (G): The spending by the federal, state and local governments on goods and services, such as national defense, education and healthcare
    • Net exports (X – M): The difference between exports (X), which are goods and services produced in the country but sold to foreigners, and imports (M), which are goods and services produced abroad but sold in the country

    GDP can be calculated using the following formula:

    • GDP = C + I + G + (X – M)

    Related: This Is the One Economic Indicator That We Should Completely Ignore

    What is a real-world example of the circular flow model?

    To better understand how the circular flow model works in the real world, see the step-by-step process below:

    1. Households receive income from wages, salaries or other forms of compensation.
    2. With their income, households buy goods and services from firms (comprising the product market), which is called consumption and represents the most significant part of the circular flow.
    3. Firms use the money they receive from household consumption to pay for factors of production, like labor, raw materials and capital goods.
    4. Factors of production comprise the factor market and receive income in the form of wages, rent and profit. With this income, they purchase goods and services from firms and households.
    5. Some households and firms save a portion of their income, meaning that money is not spent on consumption or investment. This represents a leakage from the circular flow, as it reduces the amount of money available for spending on goods and services.
    6. The government collects taxes from households and firms, which represents another leakage from the circular flow.
    7. The government then uses this money to finance its spending on goods and services, such as public infrastructure, education and healthcare.
    8. Firms use some money from sales to households to invest in new capital goods, such as machinery and equipment. This investment represents an injection into the circular flow, as it increases the amount of money available for spending on goods and services.
    9. Finally, some of the goods and services produced in the economy are exported to foreign countries, which represents an injection into the circular flow. At the same time, the economy also imports goods and services from foreign countries, which means a leakage from the circular flow.

    Related: How to Use Economic Regret Theory to Achieve Happiness

    What are the limitations of the circular flow model?

    Again, the most commonly used circular flow diagram is the two-sector model. While the two-sector circular flow model is a great tool that provides a simplified representation of the economy, it does have its limitations because of its simplicity.

    See some of its most significant limitations below.

    Ignores the financial sector

    The circular flow model does not consider the role of the financial sector, including banks, insurance companies and other financial intermediaries.

    In reality, the financial sector plays a crucial role in directing funds from savers to borrowers and influencing investment and consumption.

    Does not account for the international sector

    The circular flow model assumes a closed economy, meaning it does not consider the trade of goods and services with other countries.

    In reality, the international sector is an essential component of the economy, and trade balance changes can significantly impact economic growth and stability.

    Ignores distribution of income

    The circular flow model does not consider income distribution among households, firms and factors of production.

    In reality, the circular flow of income is not distributed equally, which can affect the level of consumption, investment and overall functioning of the economy.

    Does not reflect the complexity of the real economy

    The two-sector circular flow model is a simplified representation of the real economy. It does not reflect the complexity of the relationships between households, firms, factors of production and the government.

    In reality, many interconnections and feedback loops can affect the flow of goods, services and money.

    Related: Why Every Entrepreneur Should Study the Austrian School of Economics

    What do you need to know about the circular flow model?

    The circular flow model is a fundamental economic concept visually representing the flow of goods, services and money between different economic actors.

    The relationship between GDP and the circular flow model is also essential to understand, as the circular flow model visualizes the transactions that comprise GDP.

    Overall, the circular flow model is a valuable tool for understanding the basic functioning of the economy, and it provides a foundation for further study in economics and related fields.

    Ready to dive into other topics? Visit Entrepreneur.com for more on microeconomics, macroeconomics, finances and more.

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    Entrepreneur Staff

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  • What Is Business Process Management (BPM)? | Entrepreneur

    What Is Business Process Management (BPM)? | Entrepreneur

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    There are best practices, standard operating procedures and several types of processes in the business world. Processes help maintain order and provide guidelines for a smooth workflow. They are what makes businesses tick.

    One of the essential tools a business can utilize is business process management (BPM). Keep reading to find out everything you need about what it is, different types, benefits and use cases.

    Related: The 10 Golden Rules of Effective Management

    What’s the definition of BPM?

    Business process management is a broad-scope end-to-end process that includes methods that promote discovery, modeling, analysis, improvements and optimization of business processes.

    While it might sound similar to task or project management, BPM offers a more extensive scope. Task management zeroes in on individual tasks and project management is a one-time work process; business process management is an end-to-end repeatable process.

    A successful BPM can streamline workflow, increase efficiency and reduce costs.

    The best business process management systems:

    • Incorporate advanced analytics.
    • Monitor all business activity.
    • Utilize decision-making management.
    • Coordinate employees.
    • Synthesize systems.
    • Maximize pertinent information to accelerate digital transformation.

    Related: 5 Project Management Systems to Streamline Your Business Processes

    What are the types of BPM?

    Three core types of business process management are used to create efficiency in the workplace.

    1. Integration-centric

    Integration-centric BPM focuses on the processes that are mainly outside of human involvement, like application programming interfaces (API) that allow businesses to automate and standardize processes for departments, including human resources management (HRM) and consumer relationship management (CRM).

    For example, an ecommerce website can use a platform or software to automate its fulfillment and shipping processes, meaning that the interface would complete the task from ordering to the warehouse to shipping.

    BPM focuses on end-to-end processes, and an integration-centric process can improve efficiency and agility while reducing the risk of error in the operation.

    2. Human-centric

    Human-centric business process management focuses on the people of the business, including their satisfaction, motivation and engagement. Processes must be user-friendly, efficient and effective to provide a positive user experience.

    This sector of BPM is essential because it is employees that make a company what it is. This process helps shape the company’s culture by fostering continuous improvement through feedback and adjustments.

    For example, involving employee teams when implementing a new process allows you to get their opinions and troubleshoot kinks in the system. Not only can this make for a more effective system, but it can also make employees feel valuable and satisfied. Employees who enjoy their positions and feel appreciated are more likely to be productive and loyal to their company.

    3. Document-centric

    Businesses must keep accurate and efficient documents, and document-centric BPM exists to manage the flow of paperwork. BPM is an end-to-end operation, and document-centric means focusing on different stages of paper-based processes so the correct information is always available to the right people.

    Document-centric BPM can include digitizing paper documents, adopting document management systems and using electronic signatures or other document automation processes.

    For example, when an employee receives an invoice, BPM includes managing it from receipt to approval and ensuring the right people see it along the way.

    Related: 5 Things Disruptive Startups Must Consider When Setting Up Business Processes

    What does the lifecycle of BPM look like?

    One of the most critical aspects on the ground floor of business process management is making sure there are defined steps.

    When each step is defined, it is easier for team members to identify flaws and track improvement through data at each phase. Clarity promotes better business outcomes.

    Take a look at the six lifecycle steps below.

    1. The planning process

    When brainstorming a new process, a clear plan must be laid out at the beginning. Strategic planning should identify organizational goals and analyze the current processes to use as a starting point for improvement. There are three processes to explore, including:

    • Primary processes: These are the core processes that make an organization tick, including product development and sales.
    • Secondary processes: These support the primary processes through business operations like supply procurement, HR, IT and facilities.
    • Management processes: Management observes and analyzes primary and secondary processes to create more efficiency throughout the planning and execution.

    Related: Learn Product Management Secrets with This Bundle

    2. Analyze organizational processes

    Once you have figured out business goals, you must analyze the current processes to see which parts do and do not align with those goals.

    You should use both qualitative and quantitative analysis techniques to get the whole picture before moving forward.

    Related: 4 Steps to Setting and Achieving Your Goals in 2023

    3. Design the ideal model

    Depending on the analysis, during this step, you will either design an entirely new BPM or make some tweaks to promote the efficiency of your current BPM.

    Once you have decided what needs to be changed, it’s time to examine how to create it. This is a mini-process in itself, which includes the following:

    • Identifying what the work will entail.
    • Decide how many workers you will need and from which specialty.
    • Decide on tools, techniques and methodologies.
    • Create a step-by-step process for the work.

    4. Implement necessary change

    After the new process has been created, it will need to be implemented. Ensure clear guidelines and expectations for this change and a feedback process.

    Related: 3 Ways Change Leaders Prevent, Minimize and Manage (or Create) Resistance to Change

    5. Monitor new BPM

    While it would be great to create a new process and let it be, that is not the reality of BPM.

    You must manage, monitor and track how the new process is working, if it is creating more efficiency and track business metrics to show progress. Set up a calendar by which you check processes to promote consistency.

    6. Refine new BPM, repeat

    As you figure out how the new process works through progress monitoring, refine it as you see fit. Continue repeating the six steps whenever a new process needs to be made, or changes are necessary for a current operation.

    Related: 5 Ways to Improve Corporate Learning Initiatives

    What are the benefits of business project management?

    BPM promotes the organization of a business and its procedures. Because of the organizational strategy, BMP benefits include:

    • Creating a company culture of adaptability.
    • Increasing customer satisfaction.
    • Generating revenue growth.
    • Potentially reducing costs.
    • Boosting overall employee morale.
    • Offering stronger security.
    • Creating an accountability norm.
    • Improving the reliability of the information.
    • Promoting employee productivity.
    • Increasing overall business efficiency.
    • Providing consistent data and analysis.
    • Making scaling a more straightforward task.
    • Promoting regulation compliance.

    Related: Building An Executive Management Team: The How-To

    How can you use BPM for your business?

    Business process management must be a part of your organizational structure to promote business efficiency. From functions of management and employee engagement to staffing and corrective action, there must be processes in place.

    Not only must those processes exist, but they must be updated consistently to maintain alignment with an organization’s goals. If you are looking to boost your business strategy, then BPM is the first place to start.

    Are you interested in learning more about management tools, business initiatives and more? Visit Entrepreneur.com for everything you need to know.

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    Entrepreneur Staff

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  • Entrepreneur | Outsourcing, Offshoring or Nearshoring — Which is Best for My Company?

    Entrepreneur | Outsourcing, Offshoring or Nearshoring — Which is Best for My Company?

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    Opinions expressed by Entrepreneur contributors are their own.

    Large corporations have been using offshoring to gain a competitive advantage by lowering their manufacturing costs since companies like General Electric pioneered the practice in the 1960s. Outsourcing started in the 1950s and became an attractive business strategy in the late 1980s as businesses began focusing more on their core competencies (NCST). Initially, these business strategies were mainly reserved for big corporations. However, as remote work technologies have developed and offshoring has gone from a strategy for lowering manufacturing costs to recruiting talent from around the world, companies of all sizes have turned to offshoring or nearshoring as a business strategy.

    The strategy has grown since 2020 due to five main factors:

    • global competition and the search for the best talent
    • COVID-19 forcing businesses of all sizes to work remotely
    • employees voluntarily resigning from their jobs en masse, compelling businesses to find talent abroad
    • high inflation rates and fear of a recession prompting businesses to examine strategies for cutting costs and maximizing their budgets
    • companies applying these strategies to almost all positions and not only IT.

    Related: Your Most Pressing Offshoring Questions, Answered

    What are the differences between these concepts?

    We must first understand the difference between outsourcing and nearshoring/offshoring. Outsourcing is when one company hires another to be responsible for a complete activity, losing control of the work done; the former pays for deliverables. For example, when a company outsources its designs to a design company, it relinquishes control of the activity, and the hired company takes responsibility for the designs. It will manage the team and deliver the designs.

    Nearshoring or offshoring is when a company hires staff abroad through a firm. The company controls the team, which reports directly to the company. The firm oversees legal compliance, payroll and HR — it might also provide office space and other value-added services. Let’s say a company wants to retain control of its design team and design activities; instead of outsourcing the work to a design company, it would hire designers from Mexico through a nearshore staffing firm. That firm would be the employee and be in charge of everything related to staffing, but the staff would report directly to the first company, ensuring they share the same culture and values.

    Nearshoring/offshoring is sometimes referred to as staff outsourcing because a company is outsourcing everything to do with staffing in a given country to a firm. Another term used for these practices is virtual staffing, where a company hires, for example, virtual designers. However, virtual staffing is a misnomer because the staff would not be virtual; they would report directly to the hiring company and would be an extension of its team in another country.

    The difference between nearshoring and offshoring is that, in the former, staff is in a neighboring country rather than an overseas country, as with offshoring.

    Related: 10 Strategies for Hiring and Retaining New Employees

    Which one is better for my company, outsourcing or nearshoring/offshoring?

    Deciding which strategy is better for your company requires first understanding your needs.

    From my experience, you should outsource when an activity:

    • is not your company’s core competency
    • does not affect your clients directly
    • does not involve support for your clients
    • does not strictly have to be controlled by you
    • cannot be handled by someone hired in-house, and economies of scale are available (for example, needing designs but not many scenarios would justify hiring a designer via outsourcing, whereas nearshoring/offshoring will be cheaper when you need to hire and manage a designer)
    • is one you do not know how and do not want to oversee (for example, outsourcing your accounting and taxes to a CPA firm makes sense when you prefer not to invest time and energy in an accounting and tax department).

    You can always use nearshoring or offshoring to cut costs or stretch your budget while getting talent from around the world. For example, if you have the budget to hire one digital designer but require a team, you might be able to hire three digital designers in another country. Based on my experience, I recommend analyzing which positions can be performed remotely by:

    • ascertaining if you are having trouble filling a position;
    • reviewing for each position how much you would save if you were to nearshore/offshore it; and
    • identifying any department, such as customer service, that could be completely nearshored or offshored.

    These analyses will guide you in developing a plan for building your remote team through a staffing company.

    Related: How to Prepare Your Employees for Outsourced Hires

    Should I go nearshore or offshore?

    Companies initially recruited from developing countries primarily to save money. They, therefore, turned to counties like India and the Philippines and began offshoring low-level positions.

    Companies are now using offshoring and nearshoring to save money and tap into global talent. They are offshoring positions of all levels. Companies are not looking for the cheapest solutions but for workers in the same time zone, countries with cultures similar to that in their country, and firms that share their values. Companies thus often look in neighboring countries, which is why nearshoring has been growing.

    Whether nearshoring or offshoring is better depends on what you are looking for. If you are looking only for savings, I recommend offshoring. Offshoring’s likely drawbacks are differences in time zones, culture and distance. If you are looking to save but willing to save a little less to have your team in the same time zone as you, in a country with a similar culture, and one flight away from your offices, then nearshoring is the best strategy for you.

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    Pedro A. Barboglio Murra

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  • Entrepreneur | How to Make the Most of Your Public Relations

    Entrepreneur | How to Make the Most of Your Public Relations

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    Opinions expressed by Entrepreneur contributors are their own.

    Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An effective PR campaign not only delivers media coverage in your target publications. In addition, optimized PR feeds into all other analog and digital marketing efforts to help your business connect with its audiences, wherever they are.

    Why PR is so powerful

    Even in the age of digital marketing, public relations campaigns are based on pitching to the media. When just a few years ago, PR professionals focused on print and broadcast media only; they are now extending their efforts to include online-only publications and leading bloggers.

    The goal is simple: PR professionals are working with journalists and other content creators to add credibility to the brand they are representing. Media coverage not only creates exposure for the brand. It also adds a layer of credibility and trust that exceeds what other elements of a brand’s marketing strategy can provide.

    According to the Institute for PR, audiences consider so-called earned media to be more credible than other sources of information. This credibility is critical to brand development, whether you want to build brand awareness or establish thought leadership in your field. Earned media is the result of effective PR.

    The importance of PR is reflected in the industry’s continued growth. PR revenue is expected to grow worldwide from $88 billion in 2020 to $129 billion in 2025. PR agencies in the United States generated $14.5 billion in revenue in 2020. PR grew during the pandemic when advertising and the marketing industry as a whole contracted.

    Related: Need PR Wins? Think Into the Future First

    How to optimize the outcome of PR campaigns

    To optimize the results of PR campaigns and maximize the benefits of public relations for a brand, marketing and PR professionals need to recognize the strengths of PR. Although online and offline news coverage can support a brand in the short and the long term, PR thrives over time. In addition, PR campaigns have more impact when connected to other elements of a company’s marketing strategy.

    Focusing on the long term

    Establishing successful media relationships takes time. PR experts understand which publications are interested in covering which brands and consistently pitch relevant stories to their media contacts. They understand that not every journalist will pick up every press release or feature suggestion. Rather than blanket-emailing press releases, PR pros get to know the interests of the most relevant journalist and pitch stories that are likely to make the cut.

    The effort of relationship-building and consistency pays off when a brand receives attention in local and regional media outlets, eventually even getting the attention of national media. Industry-specific publications can also offer a great starting point for PR campaigns.

    PR is best used as a mid to long term component of a brand’s marketing strategy. Allowing time to establish and nurture media relationships plays to the strengths of PR. Of course, there may be situations when immediate crisis communications are critical to protecting a brand’s reputation. But in most cases, PR excels as part of a long-term strategy.

    Combining the strengths of PR with other marketing activities

    Despite its undoubted strengths, PR alone is not enough to achieve all of a company’s business goals. Expecting a single PR campaign to increase credibility, drive web traffic, establish thought leadership within an industry and drive foot traffic to local branches is unrealistic.

    Saying that, once marketing teams combine PR efforts with other strategic marketing activities, they will soon see the desired results. Combined with consistent brand messaging, for example, PR can improve brand perception among audiences.

    While public relations does not necessarily result in immediate sales, stories pitched to the media can effectively educate the public about specific products and services. Many online publications are happy to link to a company’s website, thus helping search engine optimization (SEO) and local search rankings.

    Related: Crafting The Best Public Relations Strategy For Your Business

    How PR, paid advertising and social media work together

    Where PR is ideal for improving a brand’s image in the long term and connecting with audiences through a third party, paid advertising offers short-term, data-driven opportunities.

    A strategically planned program of paid adverts can immediately increase brand or product exposure. Since the advent of digital marketing channels, it has become easier to reach highly targeted audiences, increasing the effectiveness of campaigns. Real-time campaign performance data allows marketers to iterate messaging and campaign design on the spot, further improving the effectiveness of their approach.

    High-quality visual content, including images and videos, can be compelling in local newspapers, broadcast outlets and online channels. By streamlining advertising and PR messages, paid and earned media start working hand in hand to reach users of publications they already enjoy and, more importantly, trust.

    Social media has been another fairly recent addition to a marketing team’s choice of channels where they connect with their audiences. Like traditional media, social media offers a range of opportunities, including paid, earned and owned coverage.

    While earned coverage continues to come with the highest level of credibility even on social media, a company’s owned media channels offer another opportunity to share the results of PR efforts. By sharing stories that have been published about the brand, marketers are allowing the third-party credibility of those stories to reflect on the brand.

    Existing followers will feel reassured in their choice of brand followership, and sharing stories from credible sources may catch the interest of new potential audiences.

    Related: How to Utilize Public Relations Without Sacrificing Your Own Narrative

    Bringing it all together

    Successful marketing relies on a solid strategy that joins the strengths of PR and other marketing activities. Combining PR with the power of branding, content creation, advertising campaigns, and social media outreach allows companies to generate the marketing results and overall business growth they are looking for. On its own, PR is powerful, but in combination with other marketing activities, public relations become unbeatable.

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    Jessica Wong

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  • Entrepreneur | Free Webinar | March 8: Pivoting to Success: When and How to Pivot Your Business

    Entrepreneur | Free Webinar | March 8: Pivoting to Success: When and How to Pivot Your Business

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    Are you struggling to make sales?

    • Is your competition increasing?
    • Are you having cash flow issues?
    • Are you feeling defeated and not sure what to do next?

    These may be signs you may need to pivot your business. Don’t know where to start? In this informative webinar, award winning entrepreneur and prominent investor Kim Perell, will reveal why pivot is an essential part of building a successful business. As market conditions change and technology evolves, so must a company’s ability to adapt. Through her own riveting real-life examples, Kim will break down the reasons why pivoting is crucial for companies of any size and how you identify if it’s time to make a change.

    Register today to learn about topics including:

    • Why pivoting is crucial for companies of any size
    • Recognizing 3 signs of when it is time to pivot
    • The 5 pivots every leader faces
    • The one thing never to change in any company
    • Developing the winning mindset to adapt to change

    Join us for this free webinar on March 8th at 3:00 PM ET.

    About the Speaker:

    Kim Perell is an award-winning digital marketing technology CEO, top US female angel investor, and bestselling author with twenty years of experience taking companies from $0 to annual sales to $1 billion. She sold her last company for $235 million after going broke ten years earlier. She has been named one of AdAge’s Marketing Technology Trailblazers, Business Insider’s Most Powerful Women in Mobile Advertising, and Entrepreneur of the Year by the National Association of Female Executives. Perell has been profiled by The New York Times, Forbes, and more. She lives with her husband and two sets of twins in Miami. Connect with her at https://kimperell.com.

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    Entrepreneur Staff

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  • Entrepreneur | 5 Ways to Gain More Runway for Your Startup

    Entrepreneur | 5 Ways to Gain More Runway for Your Startup

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    Opinions expressed by Entrepreneur contributors are their own.

    As founders, we know one of the biggest challenges is gaining funding. Entrepreneurs who are newer to the space (and even those who are veterans) tend to focus on raising capital and getting investments as the only or best way to get the funding they need. This is certainly the most attractive route on the surface because it’s an easier way to get larger sums of money more quickly. But as I tell my students at Columbia University in an entrepreneurship class I teach — raising capital from investors as your primary funding source comes with a lot of challenges on its own, and it places all your eggs in one basket.

    More often than not, founders come to me because they’re stuck in a bad situation of constantly raising in order to stay afloat. They have rolling capital raises or they raise often to cover expenses and can’t seem to get the ideal 12 months of runway needed to feel relief — and they’re burnt out in the process. Nothing makes me happier than when I get to work with founders at the beginning of their journey before they start raising, because we have the ability to create a strategy that helps avoid this type of scenario with a strong funding and growth strategy. But for many, we can’t go back in time, and we have to problem-solve how to get out of the rut of spending as quickly as the money is coming in. For this founder, the question becomes more about how they can gain more runway. And this is a question that I’m seeing a new wave of in desperation as new founders are entering the startup space.

    The short answer is there is no one answer. We diversify our personal investment portfolios in the stock market, and we should do the same for creating sustainable funding for our business to get out of the hole. Your revenue model should have a diversified approach to creating more runway, and I’ll cover five methods in this article.

    Related: It’s Winter For Startups! Here Are Five Ways To Extend Your Runway

    1. Raising more funds from investors

    Let’s knock out the most talked about option — raising more capital. Sure, you can raise more capital through equity financing or debt financing, but if you’re already doing this and struggling to create more runway, I’d recommend you keep reading. Continuing to raise more capital as your primary focus puts you in a position of running out of equity, which will make it harder to get investors after a certain point.

    2. Optimize cash flow management

    One of the most overlooked ways to stabilize your burn rate seems to be the most obvious. Cutting costs by reducing unnecessary expenses and optimizing cash flow management is one of the best ways to create more runway. We’re taught as startups that we need to spend to grow. While this is true to a degree, it’s also reckless. If you’re spending without a plan for that spend, then it’s just burning money senselessly without a clear aim. Creating a clear roadmap will help you prioritize expenses for each growth stage to get you to key milestones and inflection points so you can better pace your cash flow. Cutting costs doesn’t always mean cutting completely. Instead, it could mean that it’s a phased-out expense which a clear plan will help you outline.

    3. Increase revenue strategically

    Simply put, go back to the drawing board on pricing, customers and offerings. More often than not, I see missed opportunities to reposition the product with new markets to increase revenues. Or worse, I see early-stage founders simply raising without a plan for revenue mapped out. (Yikes!) Expanding your customer base, improving your pricing strategy and launching a new product or service could be an answer to creating more runway. What I’m not suggesting is spending more money to build something new here. Rather, I’m suggesting you look at how you can scale your existing offering to create new demand for it. I usually will work through a profitability audit with my clients to identify the most appropriate products for this to ensure we’re working smarter, not harder.

    Related: One Secret to Achieving Revenue Growth and Profitability Fast Without VC Funding

    4. Improve operational efficiency

    Again, this seems too easy. Improving your operational efficiency not only will impress your investors and give them confidence in your ability to grow a business, but it will also be one of the most impactful strategies you can employ. Something I hear from founders often is that they’re too early in their growth to think about this. But then again, they find themselves in a position of running low on cash every single month and struggling to keep up. Operational efficiency, simply put, is not optional. A great way to approach this is to look for ways you can automate processes and streamline operations across your six core business areas.

    5. Create strategic partnerships

    One of the most underrated approaches to creating more runway is to creatively approach your operational needs. Partnering with other companies for mutually beneficial collaborations and strategic partnerships can help you reduce costs, expand reach and boost efficiency.

    It cannot be said enough that no single one of these pathways will solve your runway challenges. You’ll want to employ a combination of these approaches as the most effective way to gain more runway and reach that 12-month minimum target. It’s worth noting that it doesn’t come by flying by the seat of your pants. Having a roadmap for how you’ll implement these strategies can make a complete difference. We’re reminded that most startups fail because they don’t have a strategy. While many in the space will tell you that you don’t need a strategy, many more will tell you that you do if you want to survive. Your strategy will help you create a roadmap for how you’ll gain runway while continuing to grow and meet key milestones.

    Related: The 10 Most Reliable Ways to Fund a Startup

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    Ciara Ungar

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  • Entrepreneur | Book a Mentor Session With Nextdoor Co-Founder Sarah Leary

    Entrepreneur | Book a Mentor Session With Nextdoor Co-Founder Sarah Leary

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    Opinions expressed by Entrepreneur contributors are their own.

    Don’t spend six months building your minimum viable product (MVP). You really want to launch something fast (in weeks, not months) in order get feedback from real customers and iterate before you are too far down the road on a concept that isn’t quite right. So says Sarah Leary, founder of Nextdoor, Partner of Unusual Ventures, and product guru. Here she shared her tips for building your MVP. If you want to dig in deeper, Sarah has made herself available for one-on-one mentor sessions that you can book now.

    1. Do the bare minimum

    “People are constantly thinking about how to scale before figuring out the right offering and product,” says Leary. Identify your long-shot assumptions and figure out the fastest and smallest experiment to validate against this assumption. To solve this problem, your MVP should include the bare minimum set of features to solve this problem.

    2. Visualize your user journey

    Visualize your user journey and identify any potential issues before you start building. Roughly sketch out a prototype or wireframe of your concept in order to check its validity of it. That way, you can determine whether your assumption will stand up against reality and see if it’s worth pursuing.

    Related: Book a one-on-one session with fashion designer Rachel Zoe

    3. Use a feedback loop to continuously improve and optimize

    “One of the keys to being innovative is learning how to take an insight or a hypothesis and break it down into steps to validate it with real customers and users,” says Leary.

    This is the central idea of the book The Lean Startup by Eric Ries, which breaks down the feedback loop:

    1. Launch your product
    2. Get customer feedback
    3. Rapid experimentation

    Agile development involves iterative development and continuous testing and refinement. This approach can help you build and improve your MVP quickly and efficiently.

    Related: Book a session with angel investor Kim Perrell

    4. Test your MVP with a small group of users

    Leary believes in the power of unplanned magic. “Don’t be afraid to do unscalable things to try and crack the code so you can learn what is magical about your product,” she says. Gathering feedback from a small group of target users can help you identify any issues and gather valuable insights for future development.

    By following these tips you can create a successful MVP that helps your business validate its ideas, gather valuable insights, and build a product that meets your customers’ needs. If you’d like to talk about your idea with Sarah, you can book a one-on-one mentor session right now.

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    Brad Klune

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