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Tag: Business Plans

  • Free Event | April 11: Get the Answers to Your Solopreneur Challenges | Entrepreneur

    Free Event | April 11: Get the Answers to Your Solopreneur Challenges | Entrepreneur

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    Running a one person business is challenging, but we’re here to help you. Tune into our video series, Solopreneur Office Hours, as our expert, Terry Rice, answers your most pressing questions.

    Running a one person business is challenging, but it doesn’t have to be confusing.

    In our new series, Office Hours for Solopreneurs with Terry Rice, you’ll get your most pressing business questions answered live while also learning from the challengees of your peers. Be sure to tune in on April 11th at 3 PM EST as he removes all the guesswork around pricing, personal branding, selling your services and more.

    Don’t miss out—register now!

    About the Speaker:

    Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and host of the podcast Launch Your Business, which provides emerging entrepreneurs with the critical guidance needed to start a business. As the founder of Terry Rice Consulting he helps entrepreneurs make more money, save time and avoid burnout. He writes a newsletter about how to build your revenue and personal brand in just 5 minutes per week.

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  • 5 Ways to Use Personalized Marketing Campaigns to Increase Sales and Retention | Entrepreneur

    5 Ways to Use Personalized Marketing Campaigns to Increase Sales and Retention | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Businesses are always looking for effective ways to boost sales and customer retention. Personalized marketing campaigns may provide the solution. Personalized marketing is a powerful tool that helps increase engagement with the right message at the right time. It makes customers feel valued by addressing them personally. Additionally, it allows businesses to create customized experiences. Here are five ways to use personalized marketing campaigns that will help drive more sales and loyalty from your existing customers.

    Personalize emails with customer data

    Personalizing emails with customer data has become a powerful way to increase unboxing rates. Using customer information can help create tailored offers that show customers you understand them and value their business. Use customer data to develop – special prices, discounts, and more – like Unboxing offers pricing customized to each customer’s past purchases. This allows you to share a unique offer with each person, building loyalty and encouraging them to become repeat customers.

    Related: 5 Tips for Better Email Marketing Performance

    Use targeted ads to reach the right audience

    Drawing the right audience to a product or service is essential to success. Leveraging targeted ads can help achieve this goal. These ads can be customized to focus on individual characteristics, such as location, demographics, and interests. This helps narrow down an audience. Businesses should avoid wasting money trying to draw in people who will not be interested in the broadcasted content. Knowing which platforms and devices the target market uses should also help craft better messages. It can also pinpoint what messages are well-suited for each type of device or platform. These practices can help reach more of the right kind of people. In addition, it can potentially save costs associated with ineffective lead acquisition.

    Create content based on user interests

    Creating content tailored to your users’ interests is one of the best ways to keep them engaged and returning for more. Understanding what type of content resonates with your audience is vital — extensive market research can help you decipher their preferences. Once you know what kind of content appeals to your users, focus on creating detailed, informative pieces that are well-written and visually appealing. Invest in video editing software or a quality camera if needed; in doing so, the impactful visuals will help capture the user’s attention while they consume the information you provide. Remember that user-generated content such as polls, surveys, quizzes, and questions can help engage customers effectively — seek out their opinions and reviews to understand their interests better. Keeping up with trends in technology is also essential in creating relevant content.

    Related: 6 Key Tips to Level Up Your Content Marketing Strategy

    Leverage automation to send relevant messages

    Automated messages with relevant content are a great way to maintain relationships and engagement with your customers and followers. Automating this process not only saves businesses or brands time but also allows them to reach out in an effective manner that capitalizes on the customer’s preferences. Many companies are finding success by leveraging automation technology to determine their customer’s interests and purchase habits, allowing the business to deliver more personalized messages for personalized marketing campaigns. Automated messages can reach customers at opportune times, helping turn possible one-time buyers into loyal and returning customers. As a result, businesses of all sizes can benefit from leveraging automation to deliver desirable and beneficial messages to create higher levels of engagement across their customer base!

    Utilize A/B testing to increase engagement with customers

    Businesses must engage with customers to develop a strong presence in their target markets. A/B testing is an invaluable tool companies can use to achieve this goal. This process involves creating two different versions of a website or advertisement, each containing different elements like different visuals or copy, which are then tested for the highest engagement rate from customers. Using A/B testing allows companies to experiment and find the variation that resonates best with their customers and increases customer engagement. Doing so also helps them save time and money, eliminating the need for expensive rework due to mistakes made when creating content without testing. A/B testing ensures that businesses don’t miss out on vital engagement opportunities by providing data they can use to make more informed decisions about how they reach out to their audiences.

    Overall, you can use the strategies above to create a successful customer engagement strategy. By personalizing emails and ads, creating content based on user interests, leveraging automation for relevant messages, and utilizing A/B tests for higher engagement, you can develop an effective approach to gaining customer loyalty. You can also track customer behavior to learn more about how they engage with your brand. This will help you identify what works and continually improve your customer engagement strategy. Optimizing customer relationships should be a top priority for any business that wants to capture leads and grow its customer base. Utilize these tactics today for innovation in customer engagement that will build lasting relationships between your business and consumers.

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    Under30CEO

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  • Scaling Made Easy: How Fortune 500 Night Vision Can Help Your Business | Entrepreneur

    Scaling Made Easy: How Fortune 500 Night Vision Can Help Your Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    It’s noisy.

    If you’ve passed your early years of entrepreneurship, it can be difficult to decide what to do next. There are dozens of new ways to grow now. And how do you know if any of them will work? Especially if you have a small team, if you’re a one-person show, and if you started last.

    But if we look closely, there are timeless ways to scale hidden in plain sight.

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    Thalia Toha

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  • Upgrade to Real-Time Feedback with This Focus Group Style | Entrepreneur

    Upgrade to Real-Time Feedback with This Focus Group Style | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where people are brought together to discuss and provide feedback on a product, service or idea. Usually, it’s conducted after people have interacted with the product for some time.

    My company tried applying this research method in a bit different format. By dividing the data collection into two parts, one just after another, we made the process faster and more accurate than ever before. Here’s a guide on how to level up your focus group if you’re limited in time.

    Related: If Your Company Is Not Customer-Obsessed, You’re Doing It Wrong

    How to organize focus groups differently

    The main difference in our type of focus group was collecting data on your customers’ opinions on the service or product almost simultaneously while interacting with it. We asked our participants twice: briefly while they were getting our services and more lengthy as soon as they were finished. Here’s how to build this type of focus group.

    1. Gather a representative sample: Inviting people who closely match your target audience is essential. For example, you can select participants who have already registered for your service and have some familiarity with our product. In our case, we randomly invited people who enrolled in our free webinar. Of course, you should offer compensation for their participation.

    2. Don’t set any limits: Explain that people shouldn’t treat your study as something they should change their behavior for. In particular, they are free to drop out if they don’t like something or get bored.

    3. Collect feedback while they are getting your service: You can chat using the most popular messaging app among clients to collect feedback in real-time. We asked questions regularly so that participants could share what they liked and didn’t like as the webinar was taking place.

    4. Arrange a follow-up call: After the webinar, we arranged a group call that was just like the usual focus group to get additional feedback and more detailed information. During this, give a brief intro and encourage participants to take turns telling you about themselves. Then ask questions on matters that are most significant for you, like:

    • Did you finish taking the service?
    • What were the good parts?
    • What were the inconveniences you experienced?

    Related: This Is Why You Should Never Ignore Customer Feedback

    Benefits of “real-time” focus groups

    As mentioned above, our goal was to make more data-driven decisions about the webinar funnel. We were looking for some little insights that might not be obvious at all, which people will soon forget about but are crucial in decision-making.

    There are several benefits to changing your approach to focus groups. Here are the key ones:

    • Unfiltered feedback: When participants provide feedback in real-time, their thoughts and feelings are not distorted by time or memory, resulting in unfiltered feedback. For example, we learned that people were really annoyed when the speaker’s icon covered a piece of presentation. It’s not surprising that it can be unpleasant, but we were astonished to know that it could be a reason for people to leave the webinar!
    • Realistic representation: It was important for us to allow the participants to drop out or lose interest in the webinar, just as they would in real life, providing a more realistic representation of the process.
    • Simultaneous information acquisition: By providing a platform for real-time feedback, we can understand the perspectives of different participants while gaining insights into cultural and social differences.
    • Quick implementation of changes: Consequently, you can plan improvements on your product significantly after just one round of data collection.

    Related: Steal These 4 Proven Customer-Retention Strategies

    Challenges

    While real-time decision-making during focus groups has many benefits, it is not without its challenges. The main problem one would face is typical for any kind of focus group: this format is not for newbies. To gain valuable insights, it is essential to have a skilled moderator who can keep the discussion on track and ensure that all participants are heard.

    Moreover, there is a risk of people who talk too much – those who form opinions for other participants or do not let them express themselves. In this case, the moderator should encourage others to speak during their turn and know how to interrupt and even silence that person politely. Of course, all the participants must have a stable Internet connection. It can be hard to reassure, and technical difficulties can disrupt the process.

    Moreover, it would be a mistake to think that focus groups are less expensive than other qualitative interviews. To recruit the participants, you will likely have to pay each of them the same honors as for other interviews, so you will spend several times more for one hour and probably learn less from each participant. Apart from them, you will need to hire a research team if you don’t have one, which would cost you extra. However, if your goal is to get the most information from several people simultaneously, you’re unlikely to find a better solution.

    Conclusion

    Real-time decision-making during focus groups is a revolutionary research method that can provide quick, unfiltered feedback and a realistic representation of the decision-making process. By following our step-by-step guide, you can organize your own real-time focus group and take advantage of the many benefits this method offers. While there are challenges to consider, the rewards are well worth the effort.

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    Roman Kumar Vyas

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  • Why Do Most Online Businesses Fail? Here’s How to Avoid It | Entrepreneur

    Why Do Most Online Businesses Fail? Here’s How to Avoid It | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Entrepreneurs usually love the perspective of giving advice and sharing experiences — after all, that’s how we all manage to learn, evolve as business people and elevate our expertise levels. The biggest part of this so-called shared education is going into great detail in terms of good practices, working ideas and know-how that could skyrocket any small or big-level enterprise. However, equally as important is for entrepreneurs to spread the word about all things failure-related.

    Because the truth is 90% of online businesses fail after about four months, and it’s worth exploring why. These days almost every enterprise has its established online space, if not entirely working online. So it’s definitely worth discovering what some of the main obstacles online businesses need to handle are.

    Both my entrepreneurial experience and that of other successful individuals have helped me realize several important aspects of online businesses that could potentially be troublesome to some. That being said, some of the challenges are avoidable. After all, prevention is proven to be one of the best go-to strategies in virtually every aspect of life.

    Let’s get down to a few reasons why online businesses fail and how to make sure yours doesn’t.

    Related: 10 Reasons Why 7 Out of 10 Businesses Fail Within 10 Years

    Online businesses meet specific obstacles along the way

    Before we dive deeper into the subject of different reasons for failure, let’s first dedicate a minute or two to explaining what are some of the obstacles that lay ahead of online businesses in particular.

    Online businesses rely on their internet presence as well as aspects such as brand awareness, relevance and reaching the right potential audience. That said, it’s not merely enough to just go ahead and grant your brand a website — furthermore, marketing teams have a lot of digging to do when it comes to reaching out, social media engagement, customer support, high-quality content, getting to know the potential customers and coming with successful marketing strategies.

    Essentially, owning an online business requires an entirely different approach when compared to a physical one in terms of structure – the entrepreneur should focus a huge chunk of their time and energy focusing on precise web development when it comes to safety, scalability and stability, along with impeccable support and content customization. That said, it’s only logical for online businesses to also stumble upon different kinds of failure-related situations.

    Related: The True Failure Rate of Small Businesses

    1. More competition

    In online businesses, there is the constant popping up of more and more competitors in the same niche. The more competition there is, the harder it is for enterprises to keep their customers and win the race of offering the best service. Since no one could stop the competition from developing, companies could opt for different kinds of competition-related strategies.

    Simply knowing your customers’ preferences is not always enough; rather, trying to predict what they would need in the future is also a winning strategy. Try featuring as many additional products to the already existing portfolio as possible in order to offer a full service — this could potentially decrease people’s need to search for better alternatives elsewhere. Featuring personalized discounts and promotions certainly helps customers feel treasured and taken care of.

    2. Lack of research into the target audience

    One of the biggest problems online businesses face is the lack of relevance when it comes to their target customers and the items in stock. Part of the marketing strategy is carefully investigating your business’s clients in order to fulfill their needs and solve their problems.

    Opting for the ideal buyer’s persona is a must. Engage in conversations with your potential customers and research statistics trying to get to know them better. What do they need? Where do they live? What is their average income? Would they be willing to buy your products? All those questions require thorough research but once a business knows well its potential customers, it would be able to fully provide for them in terms of services, products and adequate support.

    3. The lack of high-quality customer support

    When we refer to online businesses, customers also prefer to reach out via chat, email or even phone. What’s important is for the business to ensure proper customer support at all times — be it chatbots or actual people who are specialized in targeting issues and fixing bugs. A weak customer support experience can lead to a decrease in profits.

    Invest in hiring customer support experts who will successfully target all customers’ pains and be able to offer quick problem-solving fixes. This could potentially increase your business’s trust and authority among potential audiences.

    4. Poor web development

    Since the business is situated online, it’s absolutely crucial for the platform to be working properly and entirely functional. Stumbling upon any obstacle (links or buttons that don’t work, website freezing or timeouts) is perhaps the fastest way for an online business to lose customers to the competition.

    Make sure you invest in building a successful, scalable and fully functional platform that is capable of withstanding huge volumes of traffic. Pay extra attention to your website being mobile-friendly since many people prefer online shopping via their mobile devices — and security is a must. Ecommerce platforms should rely on trustworthy and secure payment integrations due to the shared personal and financial data of customers.

    Related: Why Embracing Failure Is Good for Business

    Of course, there are numerous other reasons when it comes to why online businesses fail. While we certainly didn’t cover everything, we surely mentioned at least the very basics.

    Deciding upon the above-mentioned issues and reaching smart solutions is, I believe, a business’s first thing on any to-do list. Once we’ve managed to clear the path toward accessibility, scalability, functionality and marketing, we’ve got every chance to position the brand successfully in the ever-dynamic business landscape and reach for success.

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    Ivan Popov

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  • How to Craft the Best Benefits Package for a Global Workforce | Entrepreneur

    How to Craft the Best Benefits Package for a Global Workforce | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    When employers operate across national borders, financial compensation is relatively simple. Software can effortlessly convert currencies and send payments around the world at the snap of a finger. But benefits packages for a global workforce? Well, they’re a bit harder to translate across international borders.

    If you’re struggling to provide perks for your global workforce, here are some tips to help you craft the best benefits package possible for everyone on your team.

    Centralize your tech stack

    Before you start strategizing about a benefits package, ensure you have a solid platform in place to run your global compensation activity. Distributed HR provider Oyster refers to this as a “global employment platform.”

    Related: How to Choose A Tech Stack for Your Startup

    A “global employment platform” is an all-in-one solution for distributed companies that want to compliantly hire, pay, and provide benefits to talent worldwide. Compensation and benefits are just one piece of the employment puzzle. Why not centralize your tech stack and use one solution to help with hiring and paying your team, too?

    A global employment platform streamlines everything from onboarding to payroll. In essence, it creates a central hub through which you can funnel the bulk of the compensation and benefits you offer to your employees. While it isn’t technically necessary, having this beforehand is useful.

    If you plan on expanding your team around the world quickly, a sprawling tech stack can definitely slow you down. Laying a strong foundation, in the beginning, can be a game-changer.

    Remember that not all benefits are created equal

    When creating a benefits program designed to cross national borders, it’s important to consider each country and culture you’re working within. Something that is considered a benefit in one place might be an assumption in another or even an unwanted or unnecessary luxury.

    Related: The 25 Best Companies for Employee Compensation and Benefits

    HR Morning provides a good example of this in the form of PTO. In the U.S., paid or at least partly paid time off is a requirement in certain situations, such as parental leave after having a child or time off to address mental health concerns.

    However, additional paid time off is often added to compensation benefits as a special perk. In places like Panama, though, PTO isn’t a perk. It’s a necessity. Employers must offer at least 30 business days per year and ten public holidays.

    As you begin to sort through your benefits options keep this in mind. Not all benefits are the same everywhere.

    Look for universal benefits

    Benefits are often specific to a geographic area. For instance, a health insurance plan will likely follow state or national policies and standards. Something like a parking spot is even more specific.

    If you want a benefits package to resonate with a global workforce, you want to build it around perks that are universally (or nearly so) appreciated. Look for things that most of your employees will find advantageous. After all, a benefits package’s primary goal is to help you attract and retain talent. It should provide clear value and come across as a special bonus reserved for your workers.

    Remote employers can’t lean on basic perks anymore, either. You can’t assume that things like “remote work” and “flexible work hours” count. They are assumed benefits at this point, not perks. However, most employees would consider something like a housing allowance or reimbursement for educational costs a special advantage.

    You can also adapt traditional perks for an international workforce. For instance, while a health insurance program may be tricky, an HSA account can pay out in many different countries.

    Personalize your benefits package for a global workforce when you can

    Finally, whenever you can personalize a benefit, do so. This gives your employees the ability to tailor a benefit to their unique circumstances.

    If you need to create a benefits package for a global workforce, start with a streamlined global employment platform. Consider how each of your employees will view each perk and try to build a foundation of benefits that apply to everyone. From there, fill in the gaps with targeted benefits that employees can tailor to their unique situations.

    If you can do that, you can create a benefits package for a global workforce that will speak to all of your workers. It will stand out as a desirable element that can attract top talent, whether they’re hailing from the mountainous Welsh region of Bangor, India’s tech capital of Bangalore, or anywhere in between.

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    Under30CEO

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  • Choosing A Bank For Your Startup: Here’s Some Things To Consider | Entrepreneur

    Choosing A Bank For Your Startup: Here’s Some Things To Consider | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As a newly established startup, there are some key elements that your business requires to ensure your short and long-term success. A detailed business plan, a launch plan, early funding, and the right talent and equity from founders are among the basic ingredients that can help get a startup off the ground.

    Aside from the basics, finding the right bank, and pairing it with the right bank account is a consideration many startup entrepreneurs and small business owners often overlook during the initial induction phase of their company.

    Related: You’re Losing Money at your Bank – 9 Banking Alternatives That Pay Better

    Following the collapse of California-based bank, Silicon Valley Bank (SVB) in early March 2023, startups and organizations that were caught in the middle of the catastrophe showed many other entrepreneurs and new business owners the importance of partnering with the right financial institution.

    Although the fall of SVB has sent shockwaves across the economy and banking sector, for many small startups it’s crucial to find the right bank that offers them a range of tailor-made products and services. Banks that equip businesses with the right tools and resources, other than financial support and backing, can help small startups leverage financial capital to build towards a long-term goal.

    While the broader economy is still battling with stubbornly high inflation and soaring interest rates, startup owners will need to consider some key aspects when choosing a bank for their business going forward.

    Industry authority

    When it comes to finding the right bank for your business, size matters, and in this case, the authority a bank has within the financial system.

    Many large banks often provide capital resources for specific businesses depending on their industries. In some instances, more established banks will often have a range of products and services that cater to a wide variety of businesses, regardless of whether they are early biotech startups or small-scale e-commerce businesses.

    Although smaller community banks may be centered around the direct market, focusing on providing businesses in the area with the right capital and resources, it’s often riskier to place long-term bets on these institutions, especially if you’re considering expanding in the coming months or years.

    Look for banks with a longstanding track record of operations and who have provided customers with the right services to get their business going.

    Location. Location. Location

    Another thing to consider is the location of the bank. If you reside in a rural part of the country and have limited access to bank branches and ATMs, you might want to consider partnering with a bank that’s widely available in your area.

    Related: Banks Have Failed Small Businesses. Here’s How They Can Change That

    Although a lot of today’s banking is done online, for small startups and businesses, it’s a safer option to choose a bank that they can directly find in their area in case of any disputes or discrepancies.

    Different products and services

    As mentioned, not all banks will offer their clients the same type of services. Some providers will have a range of businesses-related products, with less focus on individual banking solutions.

    Then some banks may offer attractive business loans at low-interest rates, but product selection may be somewhat limited. The easiest way to approach this is to list a few services you may require for your business and match this with a bank that can provide you with affordable solutions.

    Fees and costs

    Another thing that comes to mind when choosing a bank is how much you will end up paying in fees and additional bank account charges. There are no standardized or base-level fees for opening bank accounts, and prices will differ across the board.

    In some cases, banks will have pricing structures designed to cater to small businesses and new startups. Typically these services and products have more affordable fees, less additional costs, and come with a limited selection of banking services.

    Digital features

    With so much of the banking and financial ecosystem relying on digital infrastructure, it’s important to think about how these digital features will enhance your business, its performance, and forward-going growth.

    For startups, it’s always better to side with a bank that provides native digital tools, such as a banking platform for online transactions, and other digital integrations. These services make it a lot easier for startups and small businesses to communicate with institutions and give them direct and on-demand access to the tools they require in their day-to-day operations.

    Interest rates

    Navigating ongoing interest rate hikes has been a challenge for many new startups and businesses, especially for those that have taken out loans during the early months of the pandemic when interest rates were near zero percent.

    Now that the so-called free-cash era is over, it’s difficult to find a financial institution that can provide businesses and individuals with interest rates that can help them grow their savings.

    Online banks often provide more attractive interest rates, but these should be cautiously approached, especially for new and young businesses. Shop around, and see which bank can offer you the best possible interest-rate deal. Not only will this help you find the most applicable bank, but it’s also a way to weigh out different options.

    Customer support

    Customer service is another aspect worth considering. Some banks don’t have brick-and-mortar stores and purely rely on digital communication such as instant messaging, chatbots, and artificial intelligence (AI).

    If you’re comfortable with using these tools to resolve any problems or issues before being put in contact with a human agent, consider your options carefully.

    You’ll want to make sure that you have access to the best customer service agents to help you resolve any disputes or answer any queries. On top of this, some banks may provide around-the-clock service, while others may limit these operations to designated business hours.

    Check your credit

    A low credit score may often mean you have access to a limited range of products and services. On the other hand, the opposite is true for those individuals that have a higher credit score.

    Larger banks will often want to partner with business owners and their companies that have a stronger line of credit. Other smaller community-orientated banks may be more lenient towards locals that have lower credit scores.

    Your credit score will impact which loans you can apply for and what interest rate is offered to you. It’s often advised for startup entrepreneurs and small business owners to check the credit requirements of their banks and to see whether or not they qualify for the necessary services they require.

    Final thoughts

    Finding the right bank for your startup at a time when household names are falling apart can leave any business owner and startup entrepreneur feeling uneasy. Having a few options is always better, and making sure that you partner with the right people that will help your business grow while fostering a longstanding relationship is crucial for any young startup.

    Consider the needs of the business, and how the services and products these banks offer can match them. It’s best to shop around at first, to widen your options and to see what is available.

    The more information you have, and know what you want for your startup, the easier it will be to find a bank that checks all the boxes and delivers financial services specifically tailored for your new business.

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    ReadWrite.com

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  • Free Webinar | April 20: Success Secrets of an Eight-Figure Real Estate Agent and Broker | Entrepreneur

    Free Webinar | April 20: Success Secrets of an Eight-Figure Real Estate Agent and Broker | Entrepreneur

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    Join our upcoming webinar with real estate entrepreneur, Aaron Kirman, as he shares his 20+ years of expertise and insights on how to master the art of selling properties.

    Aaron will cover the essential daily strategies and success habits you need to thrive.

    You will learn how to:

    • Find great listings
    • Gain client trust and respect
    • Manage your time effectively
    • Maximize your profits
    • Control operating expenses
    • Calculate startup costs

    Register now and join us on April 12th at 2:00 PM ET to discover the strategies and tactics you need to master for success in real estate.

    About the Speaker:

    Aaron Kirman, Founder and CEO of AKG | Christie’s International Real Estate, is one of the leading real estate agents in the U.S. He has repeatedly been named as a top agent in Los Angeles, and most recently, AKG was ranked as the #1 Luxury Team in L.A. As an expert in the luxury real estate industry, Aaron has received international acclaim from the architectural and estate communities, and represented some of the most exclusive properties in the world.

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    Entrepreneur Staff

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  • Free Event | March 30: Solopreneur Office Hours with Terry Rice | Entrepreneur

    Free Event | March 30: Solopreneur Office Hours with Terry Rice | Entrepreneur

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    Running a one person business is challenging, but we’re here to help you. Tune in as our expert, Terry Rice, answers your most pressing questions.

    Running a one person business is challenging, but it doesn’t have to be confusing.

    In our new series, Office Hours for Solopreneurs with Terry Rice, you’ll get your most pressing business questions answered live while also learning from the challengees of your peers. Be sure to tune in on March 30th at 3 PM EST as he removes all the guesswork around pricing, personal branding, selling your services and more.

    Don’t miss out—register now!

    About the Speaker:

    Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and host of the podcast Launch Your Business, which provides emerging entrepreneurs with the critical guidance needed to start a business. As the founder of Terry Rice Consulting he helps entrepreneurs make more money, save time and avoid burnout. He writes a newsletter about how to build your revenue and personal brand in just 5 minutes per week.

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  • Is Your Start Up Safe? Here Are 7 Reminders On How To Protect It From Common Threats | Entrepreneur

    Is Your Start Up Safe? Here Are 7 Reminders On How To Protect It From Common Threats | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    There’s a lot of moving parts when it comes to starting a business. And always the topic of security will come up.

    Security is one of those things that has been discussed in detail, but to arm your organization, it’s about making sure that you understand what threats you are up against. It requires a number of physical, digital, and mental security measures to protect your startup; here are some tips that can help you protect your company and promote longevity.

    Proper identification

    If you want to secure your premises, you’ve got to look from the outside in. Exterior security comes in many different ways, like security cameras, security guards, or fencing, but one of the simplest methods you can use to prevent any intrusion is to issue company ID badges for every member of staff. There are a number of external components that you can leverage, but you must think about proper identification as being a simple notion that underpins your entire business.

    Communicating properly

    It is essential to make sure your employees are knowledgeable in basic security that can minimize threats. Something like phishing scams is still commonplace, and one of the biggest reasons that companies fall foul of these is because they’re not communicating security measures in simple language. When we talk about security and compliance, we can easily start to overcomplicate the language, and providing information in the most basic ways that everybody can understand means you are not suffering from oversimplification but are benefiting from over-communication.

    Related: Your Fight-or-Flight Response Can be a Good Thing at Work — Here’s How to Take Advantage of It

    Security is something we must work hard at for our business and of the major problems that can be endemic in startups is using overly complicated language, not just in security but in every other aspect of our business. Ensuring we talk about things clearly and in language that everybody understands can get our point across so the message will spread further.

    Appropriate surveillance

    Whether inside or outside of your business, you can benefit from surveillance like CCTV, but there’s more to it than just the most up-to-date security system. Surveillance is also about providing deterrence. Potential intruders will weigh up a location to see if it is worth breaking into before anything else. While a security camera can be enough to deter a thief, there are other methods, like clear signage and a professional security firm, that provide reassurance. Surveillance is easier to achieve than ever, as long as you ensure your physical surveillance is more robust you should have no problem protecting your assets.

    Internal physical startup security

    The topic of security is not just about the exterior. Ensuring that we go beyond ID badges and provide greater access to certain members of the business (and limited access to others) is about a logical approach to investing in security. There are a number of methods beyond ID badges you can take advantage of; physical barriers are one approach, but you can also limit access to more sensitive locations, like data centers, where certain members of staff would not be able to infiltrate. While this can go against the grain of transparency in an organization, if you are looking to protect a number of physical assets from within, you have to implement greater supervision. One of the more common methods of theft comes from within.

    Related: 3 Biggest Cybersecurity Threats Facing Small Businesses Right Now

    Understanding your employees can steal too

    When we place a lot of trust in our employees and someone breaks that trust, it can hurt. Breaking trust can make us feel more inclined to increase our security measures. This is partly why simple internal security measures like a security camera can do a lot, but it’s also about making sure that you recognize the signs of a fraudulent employee.

    Backing up data

    Regular backups are a simple thing but are critical to disaster recovery. The act of regular backups to a cloud system is one approach. However, if you are not utilizing the cloud yet and are still using hard drives, these can be physically stolen. Keeping them under lock and key is one simple approach. On the other hand, you should implement company policies that stipulate backups need to be stored securely.

    Embedding a culture of startup security

    To increase your security measures, you need to prioritize a security-oriented culture. Many startups are aware of the importance of culture. They see it as a way to increase trust and help onboard new team members. Whenever somebody comes into your business, this is the ideal opportunity to reiterate your security-based objectives. When you start to bring new team members on board, you can start bringing in new rules. You can also start fine-tuning those security practices. We should take advantage of bringing in new practices especially if we found our security methods have been underwhelming in the past.

    It is such a simple thing. When you start to bring newer team members on board, you can give them greater understanding in what makes a more secure business. The foresight to adopt new measures and adapt to older ones will provide greater reassurance. A culture of security within your business has nothing to do with your budget or your employee skill set, but it is one component that greatly improves a business in subtle ways.

    When employees have a greater level of autonomy, they will work better. For this to work for your business, you’ve got to fine-tune the culture. Fine-tune what makes a great culture in the first place. Employees need to have that peace of mind. However, you must also ensure you are running a safe company. Placing trust in your employees and implementing autonomous practices can significantly enhance your business’s security. This can be done without necessarily requiring additional equipment investment.

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    Under30CEO

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  • Why Failure is a Choice You Can Control | Entrepreneur

    Why Failure is a Choice You Can Control | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Let’s face it. When something doesn’t go how you thought it would, it can sting. Maybe you lost money, lost a relationship, lost a business venture or some direction you were headed. Then, you had to face the people you cared most about to say it was all over — tough conversations, lots of emotions, and no doubt some level of disappointment.

    What if I told you that you were the problem and were responsible for the failure? What if I also told you that because you’re responsible, you could also eliminate failure?

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    Jen Sugermeyer

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  • Should You Start a Business or Innovate Within a Company? | Entrepreneur

    Should You Start a Business or Innovate Within a Company? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Are you weary of the hamster wheel that is your 9-to-5? Are you torn between the siren call of unbridled freedom and the soothing lullaby of steady paychecks?

    If you’re currently stuck in a career crossroads, you might be pondering the eternal question: Should I rock the boat and start my own business, or play it safe and stick with the status quo? Well, fear not my indecisive friend, let’s dive into the murky waters of entrepreneurship versus intrapreneurship and see what lurks beneath the surface.

    Related: Are You an Entrepreneur or an Intrapreneur? (Infographic)

    Starting a business: The entrepreneur’s journey

    Ah, the life of an entrepreneur. Starting a business is like taking a trip to the amusement park — it’s a rollercoaster ride full of twists and turns. Sure, you get to choose your own adventure and chase your dreams, but be prepared to hold on tight and scream your lungs out.

    Building a successful business requires blood, sweat and tears — and sometimes a little bit of vomit. But if you’re brave enough to take on the challenge, you could be the next big thing in the business world.

    Entrepreneurs have the luxury of calling the shots and pursuing their wildest dreams. They can bring their craziest ideas to life and make it big. And let’s not forget the sweet smell of success (and money) that comes with it.

    But let’s be real, the journey to the top is like navigating a minefield blindfolded. According to a study by the Small Business Administration, there’s a high chance of stepping on a bomb and having your business blown to smithereens. So, get ready to take that leap of faith and hope for the best.

    Innovating within a company: The intrapreneur’s journey

    Ah, the intrapreneur. The perfect solution for those who want to dip their toes into entrepreneurship without fully committing to the risk and uncertainty of starting their own business.

    Intrapreneurs get to innovate and be creative within the confines of a pre-existing corporate structure. They can enjoy the stability of a steady paycheck, job security and even health benefits if they’re lucky.

    But, let’s be real, being an intrapreneur isn’t all sunshine and rainbows either. You have to deal with corporate bureaucracy, office politics and probably attend an endless stream of meetings. And forget about being your own boss, because your ideas still have to go through a chain of command. And while you may get a pat on the back for a job well done, don’t expect a giant bonus or a corner office with a view.

    So, which one is better? There’s no right answer, as both have their pros and cons. But let’s take a look at some examples.

    Related: 10 Questions to Ask Yourself Before Starting Your Entrepreneurial Journey

    Success stories

    Here are some success stories of both entrepreneurs and intrapreneurs that demonstrate their impact on the business world:

    • Elon Musk: Check out this guy Elon Musk, a real up-and-comer in the business world. He’s the mastermind behind companies like PayPal, Tesla Motors, SpaceX, Neuralink and The Boring Company. He’s a real trailblazer in the automotive industry, having shaken things up with electric cars and made space exploration a reality with reusable rockets. You could say he’s kind of a big deal.
    • Sarah Leary and Nirav Tolia: The founders of Nextdoor, a private social network for neighborhoods, have successfully connected people within communities. Their platform has become the virtual equivalent of a bustling town square, where local businesses can hawk their wares to unsuspecting passersby and neighbors can trade their homemade goods and services with one another. With over 10 million registered users, it’s no wonder that the platform has more users than the population of some small countries. It’s like a virtual party where everyone and their pets are invited.
    • Sara Blakely: The founder of Spanx started her business from her apartment with only $5,000 in savings. She faced many rejections before her product was finally picked up by a major department store. Well, look at her now! Her company is worth a whopping billion dollars, and she’s rolling in cash like Scrooge McDuck in his money bin. She’s living the American dream and making us all feel like underachievers.
    • Tina Sharkey and Ido Leffler: The founders of Brandless, an ecommerce company that sells high-quality products without a brand name, have disrupted the consumer goods industry. They have built a successful business by eliminating the middleman and offering affordable, sustainable products.

    On the other hand, intrapreneurs have also made significant contributions to the success of many companies. Here are some examples:

    • Sheryl Sandberg: As the second-in-command at Facebook, Sandberg has been the company’s resident taskmaster, keeping things running smoothly and monetizing the heck out of their user base through advertising.
    • Jeff Wilke: Wilke, the all-knowing master of Amazon’s consumer business(retired now), had been the chosen one responsible for expanding the company’s reach to every corner of the world. He led his minions to increase the product offerings to satisfy every customer’s whims and fancies, and he even managed to ensure their undying loyalty through exceptional customer service.
    • Evan Spiegel: As the CEO of Snapchat, Spiegel has created a platform that has become popular among younger generations. His innovative ideas have helped the company grow and adapt to changing trends in social media.
    • Ginni Rometty: Rometty, the former CEO of IBM, magically transformed the company by waving her wand and making hardware disappear into thin air. She also conjured up the company’s focus on software and services and introduced new spells like artificial intelligence and blockchain to keep IBM relevant in the modern world.

    So, what can we learn from these examples? Well, first of all, there’s no magical formula for success, whether you’re starting your own business or trying to innovate within a company. But hey, who knows? You might just stumble upon the next big thing and become the talk of the town. All you need is a brilliant idea, a solid plan and a bit of stubbornness to see it through. Easy peasy, right?

    Related: When You Should Be an Intrapreneur Instead of an Entrepreneur

    My advice

    As someone who has seen both sides of the coin, my advice to both entrepreneurs and intrapreneurs is to always stay curious, take reckless risks and rely heavily on the advice of others. Remember, you can’t do it all on your own, so find some yes-men and build your network.

    And if you ever feel like you’re not good enough, just know that even successful leaders like Richard Branson and Sheryl Sandberg have struggled with imposter syndrome at some point in their careers. So, take comfort in the fact that it’s a common experience, and don’t let it hold you back from reaching your full potential.

    Oh, don’t worry about the obstacles that may come your way! As an entrepreneur or an intrapreneur, you’ll face plenty of difficulties, but just ignore them and keep pushing towards your goals. After all, who needs a plan B when you have a plan A and sheer determination?

    So, what if the odds are against you? Just keep hustling, and success will surely follow! Remember, as the great inventor Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that won’t work.” So, keep pushing forward, keep learning, and keep adapting.

    Who knows, maybe one day you’ll end up like Elon Musk, starting your own car company and launching rockets into space, or like an intrapreneur at Google, inventing the next big thing in tech. Or maybe you’ll just end up creating the world’s most innovative paperclip. Hey, someone’s gotta do it, right?

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    Candice Georgiadis

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  • Ask Marc | Free Business Advice Session with the Co-Founder of Netflix | Entrepreneur

    Ask Marc | Free Business Advice Session with the Co-Founder of Netflix | Entrepreneur

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    The co-founder and first CEO of Netflix, Marc Randolph, has a personal mission to help entrepreneurs around the world achieve their dreams. He has mentored hundreds of early-stage entrepreneurs and helped seed dozens of successful tech ventures, and now he wants to help you.

    In our livestream series Ask Marc, you have the opportunity to ask Marc Randolph any of your most pressing business questions, from big-picture problems to in-the-weeds details, including:

    • How do you start a business on a small budget?
    • What’s the best way to raise funds?
    • What are the top actions a business should take to grow revenue?
    • What is the best way to find and hire the right talent?

    This is a remarkable opportunity to ask one of the most successful and innovative business leaders anything you want! Submit your questions now then join us on March 28th at 3 p.m. EST to hear your answers live.

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    Entrepreneur Staff

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  • Cybersecurity Expansion Doesn’t Have to Be an Uphill Battle. Here’s Why | Entrepreneur

    Cybersecurity Expansion Doesn’t Have to Be an Uphill Battle. Here’s Why | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    How much cybersecurity does a person actually need?

    Well, it depends on who you ask. Cyberattack damage will rise to $10.5 trillion by 2025, and security advocates say you can never be too careful when fortifying your data and devices. Of course, cybersecurity on both home and office devices is essential to navigating any digital space, and it’s vital to keep one’s information and sensitive data protected. But in day-to-day life, trying to keep your devices secured can quickly get convoluted.

    That’s partially because of the disparate state of the cybersecurity industry. Users are spoiled with protection options from multi-factor authentication (MFA) to VPNs, password managers and good old antivirus programs. But the issue doesn’t come from the selection available. Rather, it’s that most of these cybersecurity tools are not in conversation with each other.

    Yes, having your cybersecurity products connected can put them at risk to some extent should one of them become compromised. However, when an individual exclusively uses a password manager, a Google-generated “difficult” password, or MFA on one single account, are they really any safer?

    Related: Amazon Ring Is the Latest Target of Notorious Ransomware Gang

    Likewise, if a cybersecurity feature a consumer uses gets compromised or hacked, it could discourage them from exploring other security products while they cope with being burned by a clever hacker. Of the millions of accounts exposed in the LastPass breach, many of the consumers using the program probably assumed they were properly fortifying their devices and sensitive information.

    Although it’s likely not the best idea to merge every cybersecurity measure under one umbrella, entrepreneurs should see the value in trying to connect the industry’s loose threads.

    Making cybersecurity more seamless could end up keeping more people safe in the long run. Building bridges to improve user experience and creating solutions that cover multiple bases also spreads out the long-term viability of a cybersecurity company by expanding its security reach.

    If an entire security company’s business rests on the stability and success of one product, it will undoubtedly lose revenue and consumer trust should that one product get breached. And they would need plenty of luck to build up that goodwill without the PR artillery that Big Tech companies have.

    Another factor to consider in helping unify cybersecurity lies in its cost. While many programs operate through donations or are free to use in exchange for user data, most serious cybersecurity products come with a price tag.

    Around 61% of users in the U.S. rely on free antivirus software, according to an annual report from Security.org. No surprise there, but the same report states roughly 33 million households pay for some type of security software, albeit with no distinction as to how that is spread across VPNs, secure browsers, and other features. This indicates users are willing to pay for personal protection, but only for certain kinds of products.

    Likewise, while an individual might pay for an antivirus program or a VPN, it can be hard to convince users to pay for multiple security products unless the individual is a business owner or regularly deals with highly sensitive information.

    Related: A Successful Cybersecurity Company Isn’t About Fancy Technology

    Outside of home-bound device security, mobile devices have also pushed privacy and security issues to the forefront of tech conversations as they reach near-universal use. Consumers, in general, have become much wearier about their data privacy and how to secure smartphones from malware and attacks, given how much personal information these devices now hold.

    But most people don’t read the permissions they allow apps and programs to access on devices, and many don’t go the extra mile to secure their phones outside of the built-in safeguards developed by Apple or Android. As more users search for ways to “declutter” their mobile experience, this shows another clear gap in cybersecurity interoperability.

    Companies such as privacy-preserving mobile developer Unplugged are already banking on the need for cybersecurity convergence, offering a multi-pronged app suite to boost mobile and desktop privacy and security. The project operates through a subscription-based model, which creates a new pathway to access high-level security products without having to pay exorbitant fees for each new program.

    Despite the siloing of cybersecurity, changes are clearly on the horizon from both a developer and regulatory level. In March 2023 alone, the U.S. government unveiled a beefed-up National Cybersecurity Strategy to set new regulatory standards and corporate responsibilities surrounding cybersecurity. The extensively-updated strategy outlines key pillars, including support for critical infrastructure, addressing the cybersecurity skills gap, setting regulatory baselines and fostering collaboration between the public and private sectors.

    Although we have yet to see how these new frameworks will affect consumer-level cybersecurity, the U.S. government, echoing collaboration and connection, shows its necessity in building a resilient cybersecurity future.

    Security should be a tenet of any tech product, given how sophisticated attacks can get. As more facets of our daily lives move to the digital realm, there is an imperative to improve security processes before it turns catastrophic. Entrepreneurs should be considering projects in this sector that are working to build common ground and security seamlessness to cut through the general malaise that users might have around protecting their devices.

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    Ariel Shapira

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  • What’s on Entrepreneur TV This Week | Entrepreneur

    What’s on Entrepreneur TV This Week | Entrepreneur

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    Entrepreneur TV’s original programming is built to inspire, inform and fire up the minds of people like you who want to launch and grow their dream businesses. Watch new docu-series and insightful interviews streaming now on Entrepreneur, Galaxy TV, FreeCast, and Plex.

    This week be sure to watch episodes of:

    Habits and Hustle (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    This Week’s Featured Featured Show!

    HABITS AND HUSTLE host Jennifer Cohen brings thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

    Episode 131: Heidi Powell is a Fitness and Transformation Expert from ABC’s Extreme Weight Loss, an author, and an Entrepreneur! She talks bout the importance of speaking kindly to yourself, overcoming eating disorders and dysmorphia, and being a female in a male-dominant world.

    Episode 133: Wallo 267 went from Serving 20 years in prison to be a Speaker, Activist, Marketer, and Connector. Navigating prison at 17, creating his “Book of Life” by asking new convicts to explain the outside world so he wouldn’t be lost when he got out, and sneaking in an iPod Touch to learn what Google is further using it to start an Instagram prepping for his wild success not even a year after his release at 37.

    Uncensored Crypto (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    UNCENSORED CRYPTO delivers information about Bitcoin and other cryptocurrencies, Web3, the blockchain, DeFi, NFTs, and more. Host Michael Hearne interviews the disruptors at the forefront of the crypto revolution shaping our economic, financial, and political future.

    Episode 104: NFTs, explained. What they are, why they’re a game-changer, why they went viral, and what’s next for this $20 billion marketplace.

    Episode 109: Bitcoin Mining, explained. How Mining works, why it’s important, and how you can get started as miner to potentially earn extra income. Plus – How crypto-mining is driving the next phase of Clean Energy innovation

    Elevator Pitch (Sunday, Tuesday, Thursday, Saturday)

    On ENTREPRENEUR ELEVATOR PITCH, entrepreneurs have 60 seconds to pitch a business idea to a boardroom of investors.

    Episode 706: Pitches from minority founders in the finance, beauty, cannabis and beverage industries.

    Mirage (Sunday, Tuesday, Thursday, Saturday)

    In 1968, at the ripe age of 26, Peter Kalikow was confident he could build a better car than anyone else. So he took the money he made in the construction and put it all on the line to take on the automotive establishment.

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    Entrepreneur Staff

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  • The CEO of Literie Shares 3 Success Tips | Entrepreneur

    The CEO of Literie Shares 3 Success Tips | Entrepreneur

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    Founded in 2021, the candle company Literie was, according to its founder, launched to help preserve life’s most memorable moments. Its product line began with scents that evoked iconic New York City sensations, from the Great Lawn of Central Park to Midtown’s ubiquitous roasted nut carts and the 28th Street flower markets, and has grown to include scents inspired by the U.S. Open, others in collaboration with iconic New Yorkers like Something Navy’s Arielle Charnas… even candles with a tip of the hat to Junior’s Cheesecake and unforgettable scenes from Bravo’s The Real Housewives franchise.

    We asked company founder Erica Werber for a few lessons derived from this journey of the past two years. The words below, her own, amount to a tight and personal recipe for achievement.

    1. Tap into a network of former colleagues and associates

    As a former publicist myself, I knew how important press would be for a new product launch. Literie had unique and buzz-worthy products, but early success was mostly due to the efforts of our PR team and their expertise in the local New York media world. The press and buzz that was generated locally and nationally — across online and broadcast — in these critical first few months allowed us to develop an audience both from a social and retail perspective, then tailor ad campaigns to fit that demographic of consumers.

    2. Have a hand in everything

    At the start, I was involved in pretty much all aspects: design, development, scent selection, packing, shipping, deliveries, invoicing, customer service and content creation for social media. I wanted an education in every category to make the business run smoothly and effectively, and as a result, was able to make quick changes and shortcuts along the way to save money and time. This wouldn’t have been possible without truly understanding the needs of the brand, and more importantly, our customers.

    Related: The Nitty-Gritty: Knowing The Details Of Your Business

    3. Grasp that good days will be followed by hard days and vice versa

    Eventually what goes up, must come down. Literie would have weeks of phenomenal sales, new business inquiries and amazing press, and then one day it would reverse and trend downward. Slow sales days can consume founders and make them second guess strategies, and failed deals can cause an identity crisis focused on what a brand might lack. To combat this, I would focus on long-term strategy and big-picture goals rather than day-to-day minutiae. Stepping back from a loss or setback allowed me to identify weak points that required a pivot, while also recognizing our growth since inception and the need to focus on that positivity.

    Related: Lewis Howes Has Built An Eight-Figure Personal Brand. He Did It By Constantly Reinventing Himself.

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    Robert Tuchman

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  • Tweak Your Company’s Mission Statement to Inspire Sustainability With Just One Word | Entrepreneur

    Tweak Your Company’s Mission Statement to Inspire Sustainability With Just One Word | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Companies have vision statements that summarize their values for a reason — employees that get on board with your mission and vision tend to work harder for you, and according to the Dale Carnegie institute, companies with engaged workers outperform competitors by 202%. Still, as the current focus on environmental, social, and governance (ESG) demonstrates, times change. You’ll have to update your vision to keep pace with this new ESG focus, but as little as one word can be all you need to improve your relevancy and influence.

    Related: Vision Statements: Why You Need One and How to Create One

    Brief and built into everything

    Good vision statements are memorable. To achieve that memorability, your best bet is to keep your new, ESG-oriented vision statement as brief as possible.

    Take Cisco. If they had written something like “to build voice-over-IP systems that utilize the most advanced internet connection technologies, are the best in the industry, and return a great value to our shareholders,” people probably wouldn’t have given the words more than a quick skim before moving on to something more interesting. Their actual vision, “changing the way we work, live, play and learn,” is more to the point and free of jargon. It gets across that Cisco wants to be a change agent and that it understands the significance of connection and communication in our world.

    At Merchants Fleet, we adhered to this rule of simplicity first by consolidating the multiple vision statements we had for different areas of the business into just one: “Enabling the movement of people, goods and services freely.” To update this for ESG later on, we added a single word: “responsibly.”

    Once you have a concise vision statement that incorporates some ESG values, you’re not done. You then have to go back and look at all the training and messaging your company has. Are the ESG values there, too?

    Ensuring that the values are consistently visible in everything you do supports buy-in to the vision statement because it shows your team that you’re serious about the ESG shift and are going to follow it up with a real plan of action. At the same time, the concise vision statement helps workers understand why you’re approaching the training and messaging the way you are.

    Related: Why Companies Need to Think More Strategically About Their Environmental Impact

    Perspective and keeping promises matter

    When we added the word “responsibly” to our vision to ensure it had an ESG focus, we recognized a critical point — “responsibly” means different things to different people.

    If our business suddenly got rid of every gas vehicle we’ve got, it would seem responsible to clients who are fully behind electric cars, vans and trucks. But it would seem irresponsible to clients who don’t have a lot of charging stations around or who have to travel distances that are still beyond the range of an electric vehicle (EV). For one of our clients, it didn’t make financial sense to try to install the infrastructure EVs would have required.

    In the same way, our company’s diversity profiles in New Hampshire and Chicago are very different. In New Hampshire, our profile is at 5% diversity, yet that’s higher than the New Hampshire average. In Chicago, we’re 45% diverse, simply because that area is more diverse overall. To require 45% diversity would seem responsible in Chicago but near impossible in New Hampshire.

    So as you adapt for ESG, be careful to give the word or words you add careful thought and avoid absolutes, even as you push for something that’s still specific. The words should be acceptable and understandable on a broad level, but they should also be flexible enough that you can still meet the needs and expectations of your entire base. They shouldn’t alienate anyone, including your employees.

    Similarly, make sure that your mission statement is realistic and attainable. If you choose a word that makes it impossible to follow through on your promise, customers will see that you’re not doing what you said and lose faith in you. Suppose you’re an airline company. If you added the phrase “on time” to your mission statement, you’d be opening the door to a massive number of complaints, as there are just too many variables around airlines to promise you’ll hit every time point perfectly. If you add “safely,” though, that’s much easier to achieve consistently.

    The best practice is to aim for something that’s timeless and a little better than what you had. Leave buzzwords and trends on the shelf because the more you change your vision statement, the less memorable or sticky it will be.

    Related: Three Letters That Will Make Your Company More Successful and Sustainable

    The journey, action, and accountability are all ongoing

    Keeping in mind that there’s a connection between your ESG vision statement and the practices of your company, consider your vision statement an ongoing journey. Revisit it on a regular basis to make sure it still works for you in an authentic way.

    Any time you tweak your statement and add more words, make sure you have an execution plan and accountability. When we added “responsibly” to Merchants Fleet’s vision statement, we were clear that we were adding an ESG team. But your moves could also include reorganizing, doing more training or developing checks and balances. Expect to sum up what you’re doing and the results you’re getting in reports along the way. The rule is to understand that you’re signing up to develop new goals and take additional action with whatever you add.

    Related: Why ESG Companies Are Better Equipped to Weather an Economic Storm

    ESG can deliver both stability and positive change

    Even though ESG is getting more press than it used to, it’s something great companies have always practiced, and the need to connect your ethics to your action will always be relevant. ESG values can ground your business through multiple generations in a powerful way. At the same time, they can help you continuously explore how you can still grow to be a larger help to everyone around you. If you integrate those values into your vision statement, which is the foundation for everything you do, you’ll get the buy-in necessary for the positive change you want.

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    Brendan P. Keegan

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  • Free Event | March 16: Solopreneur Office Hours with Terry Rice | Entrepreneur

    Free Event | March 16: Solopreneur Office Hours with Terry Rice | Entrepreneur

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    Running a one person business is challenging, but we’re here to help you. Tune in as our expert, Terry Rice, answers your most pressing questions.

    Running a one person business is challenging, but it doesn’t have to be confusing.

    In our new series, Office Hours for Solopreneurs with Terry Rice, you’ll get your most pressing business questions answered live while also learning from the challengees of your peers. Be sure to tune in on March 16th at 3 PM EST as he removes all the guesswork around pricing, personal branding, selling your services and more.

    Don’t miss out—register now!

    About the Speaker:

    Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and host of the podcast Launch Your Business, which provides emerging entrepreneurs with the critical guidance needed to start a business. As the founder of Terry Rice Consulting he helps entrepreneurs make more money, save time and avoid burnout. He writes a newsletter about how to build your revenue and personal brand in just 5 minutes per week.

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  • What’s on Entrepreneur TV This Week | Entrepreneur

    What’s on Entrepreneur TV This Week | Entrepreneur

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    Entrepreneur TV’s original programming is built to inspire, inform and fire up the minds of people like you who want to launch and grow their dream businesses. Watch new docu-series and insightful interviews streaming now on Entrepreneur, Galaxy TV, FreeCast, and Plex.

    This week be sure to watch episodes of:

    Mirage (Sunday, Tuesday, Thursday, Saturday)

    This Week’s Featured Featured Film!

    In 1968, at the ripe age of 26, Peter Kalikow was confident he could build a better car than anyone else. So he took the money he made in the construction and put it all on the line to take on the automotive establishment.

    Tech Talk (Sunday, Tuesday, Thursday, Saturday)

    TECH TALK is the journey to discover innovators shaping our future.

    Episode 107: See Flying Cars, Taxis & Rescue Vehicles, we go to find out more. Discover 3D holographic food and drones that fly into burning buildings to warn the Fire Fighters.

    Celebrity Business Tips (Sunday, Tuesday, Thursday, Saturday)

    CELEBRITY BUSINESS TIPS showcases actors, athletes, and entrepreneurs as they share their best business tips to help you get started and find success with some humor and heart.

    Episode 101: Actors, athletes, and entrepreneurs alike all share their best business tips to help you get started and find success with some humor and heart.

    Elevator Pitch (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    On ENTREPRENEUR ELEVATOR PITCH, entrepreneurs have 60 seconds to pitch a business idea to a boardroom of investors.

    Episode 704: Some are seasoned pros who have already built and sold businesses, while others have yet to complete their first product. But one trait they all share in common, however, is not being shy about having bold asks.

    Episode 802: Learn the finer points of pitching and deal-making in the new episode of Entrepreneur Elevator Pitch.

    Unfiltered (Sunday, Tuesday, Thursday, Saturday)

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    HABITS AND HUSTLE host Jennifer Cohen brings thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

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    THAT WILL NEVER WORK’s lively conversations showcase Marc’s unique combination of analytical skills and tough love, with a healthy dose of humor to provide actionable advice that will benefit founders – and would-be founders – at every stage of their business journey.

    Episode 111: Cicero Learning, a business that helps families with the problem of global education access on a bespoke basis. It’s an educational method referred to as “World Schooling” which has become a hot topic thanks to the pandemic when laptop wielding parents realized that certain job types can now be done from literally anywhere in the world.

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    ACTION AND AMBITION Andrew Medal goes behind the scenes to learn the world’s most ambitious people’s backstories, mindsets, and actions.

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    MINDVALLEY TALKS brings you the best personal growth video content from the most brilliant minds on the planet.

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    COOKING WITH COHEN host Jennifer Cohen has been in the health and fitness world for some time, but she’s never had a cooking show quite like this before.

    Episode 103: Tom Sandoval from Vanderpump Rules is here this week to show us some recipes from his new book, Fancy AF Cocktails!

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  • How to Identify Upsell Opportunities to Maximize Your Profitability | Entrepreneur

    How to Identify Upsell Opportunities to Maximize Your Profitability | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    For agencies and other service consultancies that specialize in small businesses, few things can be more helpful for increasing revenue and the lifetime value of your clients than making the most of upselling opportunities.

    The business-to-business equivalent of a McDonald’s employee asking if you’d like to upgrade from small to medium fries, upselling is your way of offering more to clients so they deepen their commitment to your agency. By better understanding what upselling opportunities look like, why they matter and how to better implement them in your own agency, you can maximize your earning potential like never before.

    What do upsell opportunities look like?

    There’s no one size fits all approach to upselling. Some of the most common types of upsells include a product or service upgrade, encouraging customers to buy products in multiple quantities, offering product or service customizations and extended service periods.

    For agencies, this provides valuable flexibility — and multiple ways to upsell.

    For example, an agency could offer monthly marketing service plans but upsell to its clients by also offering an annual plan. This annual plan could be offered at a slight discount compared to the monthly plan but has the advantage of keeping clients “locked in” with the agency for an extended period of time.

    Another option could be encouraging clients to purchase additional marketing services. For example, a small business client might come to an agency seeking a new graphic or logo, and the agency could also offer to provide web design services so that the company’s website matches its new graphics. With each of these upsell opportunities, the end goal should be finding ways to create additional value for your clients.

    Are there services adjacent to the ones you already offer that makes sense for clients but aren’t in your wheelhouse? For example, maybe your agency writes great content but lacks the ability to optimize it for search. Or maybe you capture new leads for your small business clients but don’t use triggered automation to nurture those leads. In cases like these, it might make sense to team up with other providers and technology partners so you can white-label their services.

    Related: Customer Service Is the New Upsell

    Why upselling matters for agencies

    In a survey of small businesses conducted by vcita, over 68% of respondents said they handle all of their own marketing, compared to under 24% that outsource their marketing to an agency. This is indicative of the fact that agencies often struggle to offer value to small business clients — or to effectively communicate how they can offer value — and it points to major opportunities for agencies that excel in this regard.

    Upselling is easier for agencies that are great at communicating their unique value propositions and that can tailor their packages to the specific needs of potential clients on an agile basis. Depending on the type of upselling offer you make, it can showcase the extent to which you’re paying attention to the needs of your clients. It also helps highlight the versatility your agency offers — how you can become a true “one-stop shop” for clients to effectively manage all of their marketing needs.

    Then, of course, there’s the fact that upselling can be a powerful driver of revenue. A survey by HubSpot found that 72% of salespeople who upsell report that it drives up to 30% of their company’s revenue.

    The 80-20 rule (or Pareto Principle) also applies here — where 80% of revenue is derived from the top 20% of clients. Upselling can help you maximize the profitability of your agency’s top clients, ensuring more focused sales efforts that deliver stronger results.

    How to maximize your upselling potential

    The previously cited HubSpot survey found that 88% of salespeople try to upsell their clients. Of course, this doesn’t mean that every upselling attempt is going to be successful. The most effective agencies focus on ways that their upsell offers create genuine value for the customer rather than just getting a one-time profit increase.

    This requires truly understanding the SMBs you work with and their unique pain points. Analytics are only part of the story. You need to take the time to talk to prospects and understand their specific needs. Listen to their feedback so you can build trust and strengthen your relationship.

    By taking the time to know your clients and prospects, and pairing that with a deep knowledge of your diverse network’s capabilities and services, you can then provide tailored, compelling upsell recommendations. When recommendations are truly aligned with a client or prospect’s needs and pain points, they will see your ability to provide relevant service that truly adds value.

    To do this successfully, Adobe recommends limiting how many upsell options you provide a client. Too many options can ultimately lead to analysis paralysis that makes it harder to reach a decision — or could drive a client away entirely. Upsell recommendations should also strive to remain within 25% of the SMB’s planned budget, as a dramatic price increase can similarly deter clients.

    Upsell can (and should) be a priority with current clients — those who already have some level of trust in your agency. Something as simple as a quarterly or semi-annual check-in can help gauge whether a client is satisfied with your agency’s services, as well as provide opportunities to identify new ways your agency can add more value through upselling. Active listening during these client conversations can be especially crucial for identifying upsell options your sales team can pitch at the moment.

    Related: 4 Things That Make for Unforgettable Customer Experiences

    Make the most of your sales opportunities

    Regardless of the client, you should consider potential upselling opportunities with every sales interaction. Whether that’s getting a client to order additional deliverables or having them upgrade to a higher “tier” of service, upselling isn’t just a chance to get a one-time bump in revenue from a client.

    It is also a way for you to further showcase your best work — and why you’re worth partnering with for the long haul. When you upsell effectively and then deliver on the promises you made during the sales process, you will set your agency up for lasting success.

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    Lucas Miller

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