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The Nigerian rapper Burna Boy, one of Africa’s biggest superstars credited with introducing the rest of the world to afro-fusion music, is the face of the latest campaign from the Dutch clothing brand G-Star Raw.
The collaboration, which officially launched on Feb. 21, features a lineup of brand new, limited-edition denim pieces, alongside a music video for the Grammy-winning rapper’s new single “On Form.” The video, directed by award-winning director Dave Meyers, sees Burna dancing (and stomping) his way through the streets of London. While he’s surrounded by his dynamic crew of dancers — who even don roller skates for part of the choreography — it’s the ultra-cool streetwear ensembles that take center stage.
Some of the collection’s limited-edition pieces featured in the video include the BB Trench Coat, the BB Hooded Vest and the BB Wide Pants.
“Denim isn’t just fabric; it’s an extension of who I am,” Burna Boy said in a statement. “Like my music, it’s personal, a dialogue between me and myself. Every stitch, every fade tells a story. G-Star gets that. They’re not about following trends; they’re about challenging norms, just like me. Our connection goes beyond fashion; it’s about pushing boundaries and embracing authenticity. So, why not ride the wave with G-Star? It’s a match made in denim heaven.”
Burna Boy, who is currently on tour for in support of his seventh studio album “I Told Them…,” follows previous G-Star Raw campaign stars such as Pharrell Williams, Marc Newson, Stephen Jones, Maarten Baas,Cara Delevingne and Snoop Dogg.
Shop through the entire G-Star Raw x Burna Boy collection here, and look through some of the best pieces below:
BB Trench Coat
Taking inspiration from the classic trench style, this maxi length unisex coat is the headlining piece of the collaboration. Designed with an oversized, adjustable collar which can be raised and a belt to tighten to your preference, you’ll feel like a rockstar every time you decide to shrug it over your shoulders.
BB Hoodie Vest
This sleeveless, statement jacket is the definition of versatile, with a detachable hood and ultra-wide arm holes to layer for any type of weather.
BB Wide Pants
Designed in a loose, relaxed fit, these flattering wide pants feature a coin pocket at the front to add character and are made out limited-edition premium Japanese denim.
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