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Jeff Bezos built his career and reputation on being a data-driven and execution focused leader. While Googlers dreamed of moonshots during their company sanctioned 20 percent time, Amazon employees worked from cheap door desks to get things done in a third of the time others thought was possible.
Amazon never seemed much like a company built by a daydreamer. The focus is on reality and execution.
Which is why, if you happened to be in the audience at Italian Tech Week in Turin recently, you might have been surprised to hear Bezos up on stage waxing poetic about the importance of wandering for success, and how exploring can open you up to make huge breakthroughs.
Bezos on the power of wandering
“You have to wander,” Bezos, sporting some new post-wedding stubble, told the audience. Yes, he acknowledged, many people see wandering as inefficient. But he views it as essential.
“Wandering is so important because wandering is a kind of humility,” he continued. (Bezos is a huge fan of humility.) “The only way to go straight to your destination is if you know where you’re going. And sometimes you know where you’re going, but sometimes you don’t.”
“Wandering is that acknowledgement that in life and in business and in exploration and in invention, in building a company, a lot of the time you can see the mountaintop, but you can’t see the trail and you have to explore and you have to wander. It may feel very inefficient, but it’s actually very valuable,” Bezos concluded.
The exploration-execution machine
If this doesn’t sound much like the hard-charging Jeff Bezos you’ve heard about over the years, don’t be too alarmed. The Amazon founder went on to stress that while wandering has its place, nose-down execution is essential as well.
“Sometimes when you know where you’re going, yes, you should be very efficient,” he answered when the host pressed him on how much wandering is too much.
“I think for exploration, but also determined execution, you just need to do both. And they actually do feed each other. It’s the things that come out of the execution [that] gives you new data and new ideas about what the next step should be in your exploration. So the two things don’t work against each other, they work together,” he said.
In this view exploration and execution work together like two parts of a machine to churn out achievement. Without one of the other, the machine breaks down and progress stalls. It’s an intriguing image, but not one that’s unique to Jeff Bezos.
In fact, scientists have looked into how breakthrough ideas happen in the real world and found something very close to what Bezos described in Turin.
A 3-word mantra for success
A few years ago Northwestern University economist Dashun Wang and his collaborators got curious about a phenomenon they observed in many fields. Whether you’re looking at the arts, science, or business, great minds often produce their best work in bursts of productivity.
Einstein, for instance, published his most influential papers over the course of his ‘annulis mirabilis’ or miracle year. Van Gogh’s best known works all come from a single two-year period.
What caused these fluorescences of brilliance, Wang wanted to know. To find out, his team pulled together data on the careers of more than 2,000 artists, 4,000 film directors, and 20,000 scientists using public data sources like IMDB and Google Scholar. Then they looked for patterns.
After crunching the data, the economists came up with a formula for how to get on a hot streak at work, whether you’re a business titan or a film director. Derek Thompson, writing for the Atlantic, crystallized it in three simple words: “Explore, then exploit.”
Before the hot streak that makes their names, great minds almost always spend a period of time bumbling around in the intellectual wilderness. They explore blind alleys and endure a series of failed experiments. They appear to produce little during this time. Only afterwards does the value of this period of wandering become clear.
“Neither exploration nor exploitation alone in isolation is associated with a hot streak. It’s the sequence of them together,” Wang commented. Great success usually follows a pattern of unfocused wandering followed by relentless execution.
Impatient? Remember Jeff Bezos’ words
Sound familiar? If this strikes you as pretty much identical to the formula for coming up with great ideas that Jeff Bezos described is Turin, then I wholeheartedly agree. The economists just backed it up with data. And Thompson did the world the favor of packaging it memorably
His three word formula should make the takeaway here easy to remember the next time you’re worried that your wandering is costing your valuable execution time. If you know exactly what you’re doing then it probably is. Time to buckle down.
But wandering is an essential part of the process of accomplishing great things. If you’re too proud or impatient to explore and experiment, chances are poor that you’ll settle on the right idea to work on. So remember Jeff Bezos and this three-word formula next time you’re tempted to beat yourself up for not making speedy enough progress.
Wandering is an essential ingredient for eventual excellence.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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Jessica Stillman
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