Tag: Brand Expansion

In a groundbreaking move to transform the CBD industry and make a mark in the field of health and wellness, Bombay Hemp Company (BOHECO) has launched a unique CBD-based Clinic and Store in Delhi. Founded in 2013, BOHECO is a pioneering company in India that explores the potential of industrial hemp and medical cannabis in reimagining the nation’s health and agriculture landscape through the lens of hemp and cannabis.

The Growing CBD Market

The medical cannabis market is experiencing a robust growth rate of 24.3 percent CAGR, poised to reach an impressive $82 billion by 2027. In parallel, the Indian Brand Equity Foundation (IBEF) reports the wellness industry in India is valued at Rs. 49,000 crore ($ 6.70 billion) and is experiencing a surge in growth, driven by the government’s emphasis on fostering a healthy and active populace. Within this framework, CBD solutions are emerging as a traditional and indigenous medicine system for tackling persistent lifestyle-related health issues.

The Co-Founders through their venture with BOHECO aim to bring out the plant with infinite health benefits that have been largely misconstrued as a narcotic or as a drug. “In Indian Ayurveda, cannabis plays a huge part, in the Atharv Veda cannabis is considered as top five most sacred plants. So when you put those things out and when you combine that with science, the reception is much better,” added the Co-Founder.

Diverse Applications of Cannabis

The uses of cannabis are…