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Tag: Book publishing

  • 5 Tips for Helping Your Book Stand Out In an Overcrowded Niche | Entrepreneur

    5 Tips for Helping Your Book Stand Out In an Overcrowded Niche | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Think you have a good book idea in you? You’re not alone. In fact, it’s estimated that in 2022, between traditional publishing and self-publishing, over four million new books were released. That’s a lot more books than even the most avid reader could ever find time for.

    It also means that if you want to publish your own book to strengthen your platform and your business, you can’t just release it on Amazon and hope for the best. You need to take actionable steps to help it stand out.

    1. Give your writing the attention it deserves

    No matter what you want to write about or how you hope to market your book, you have to put a lot of time and focus on the actual writing itself. This means ensuring that your book is well organized and that chapter ideas flow smoothly. It also means that you take the time to proofread your writing for grammar and spelling mistakes.

    This may seem self-explanatory, but ensuring quality writing allows your ideas to shine through. Bad writing will stick out to readers, but not in the way you want. Consider working with a professional editor or using beta readers (or test readers) to get feedback on what is or isn’t working before you publish.

    Related: Why Every Entrepreneur Should Write a Book

    2. Consider working with a co-author

    Depending on the connections you have in your industry, working with a co-author can become a powerful strategy for getting your book to stand out. The right co-author can strengthen your own insights with their personal expertise, making it easier to develop high-quality content for your book.

    However, a co-author can be even more powerful after publication. The right co-author can lend your book instant credibility with their audience. It also provides someone else who can assist with marketing efforts. Especially in business writing, a co-author can help you achieve far greater reach and more potential sales than you would on your own.

    3. Make sure you have an eye-catching cover

    The cliche “a picture is worth a thousand words” is surprisingly accurate when it comes to books — much more so than “don’t judge a book by its cover.” In fact, a survey found that 52% of readers choose which book to buy based on its cover art.

    While business books often opt for relatively simple designs, it’s worth paying a little extra to have this done by a professional who understands the nuances of typography, colors and imagery. An attractive, professional cover will help your book make a positive first impression and entice people to click to learn more.

    A word of warning: Beware trying to go the cheap and easy route of AI cover generation. The use of AI is quite controversial in publishing and could get your book the wrong type of attention.

    4. Work with a book marketing agency

    Book marketing can be surprisingly challenging. Email lists, e-reader advertisements and getting advance reviews for your book before it launches can all play a critical role in achieving sales success — but getting relevant placements and reviews can be challenging for a first-time author.

    Book marketing agencies can be incredibly useful in this regard. With resources like curated email lists that can be filtered for different book categories and connections with advanced readers, they can help build strong word of mouth for your launch.

    Related: Here’s How Writing a Book Can Give Your Brand a Much-Needed Boost

    5. Price effectively

    Book pricing can vary significantly based on its length, whether the book is being published as a hardcover, paperback or ebook and other factors. Many self-publishing business non-fiction writers see the bulk of their sales come through ebooks, which they can use to their advantage with more flexible pricing arrangements.

    For example, a common strategy is to price the ebook at a significantly discounted price (even as little as 99 cents) during its launch week to increase sales. This helps propel the book up the bestseller list right away, which in turn can generate more reader reviews, word of mouth and exposure through bestseller lists. Look at other successful books in your niche to determine the average pricing, as this will give you a good idea of market expectations.

    Write your way to success

    Getting a finished book out into the world is a big accomplishment. Sharing your unique knowledge and insights can be a powerful way to build your personal brand and even attract new clients to your business. But if you want those kinds of results, you need to make sure your book will stand out in its niche.

    With strong writing and solid marketing to back it up, you can ensure a successful launch for your book that helps it achieve the kind of results you hope for.

    Lucas Miller

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  • How Entrepreneurs Can Use Books to Attract High-Value Clients | Entrepreneur

    How Entrepreneurs Can Use Books to Attract High-Value Clients | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    In a rapidly evolving business environment, competitive differentiation is no longer a luxury but a necessity. Entrepreneurs must continually innovate and leverage strategies that set them apart from the crowd. The task isn’t simple, but it’s indispensable. Among the arsenal of strategies that can be used to attract high-value clients and position oneself as a leader in the industry, authoring a book has emerged as a powerful tool. Yet, this technique remains underutilized, with many entrepreneurs not realizing the profound impact a book can have on their professional image and clientele.

    Establishing authority and dedication through authorship

    The process of writing and publishing a book is arduous, requiring intensive research, a deep understanding of the subject matter and the ability to articulate complex ideas clearly and engagingly. The rigor and diligence involved in this process inherently project the author’s authority on the subject, portraying them as experts in their field. This projection of expertise serves as a compelling magnet, drawing high-value clients seeking specialists, not generalists, to solve their challenges.

    Moreover, the commitment and dedication inherent in authoring a book serve as testimonials to the entrepreneur’s resilience and perseverance. These traits, highly sought after in the business world, resonate with high-value clients. When an entrepreneur takes the time and makes the effort to write a book, it demonstrates that they are willing to tackle significant challenges, follow through on their commitments and produce valuable results. This resilience cultivates trust and confidence in potential clients, making the author an attractive choice.

    Related: 4 Ways Writing a Book Accelerated My Professional Career

    Sharing unique insights and innovative solutions

    In addition to establishing authority, a book provides an unmatched platform for entrepreneurs to share their unique insights and innovative solutions. It allows them to delve deep into the industry’s challenges and present their groundbreaking approaches to solving them. This visible display of creativity and problem-solving aptitude attracts high-value clients looking for unique, cutting-edge solutions.

    Additionally, a book allows entrepreneurs to discuss and predict emerging trends in their field, thereby positioning themselves as forward-thinking and proactive leaders. By showcasing their foresight, they further appeal to high-value clients who value being on the cutting edge of their respective industries.

    Sharing personal experiences and narratives is another crucial aspect. Entrepreneurs humanize themselves and their brands by weaving their journeys, challenges and triumphs into the narrative. This authenticity and relatability create an emotional connection with potential clients, making the author and their services/products more appealing.

    Related: How Entrepreneurs Can Make Money Writing a Book

    Building credibility and fostering connections

    Publishing a book can significantly enhance an entrepreneur’s credibility. The author’s commitment to their field and ability to articulate and share their knowledge is spotlighted in a tangible form, contributing to their perceived credibility. When it comes to attracting high-value clients, credibility is a key factor; these clients are often looking for proven professionals with a track record of expertise.

    Furthermore, books can serve as powerful tools for building relationships. A book that offers tangible value in the form of actionable advice, valuable insights, or fresh perspectives can serve as a magnet for potential clients. By engaging readers and encouraging them to think differently, a book opens the door to further discussions, networking opportunities, and, ultimately, the establishment of meaningful connections with potential high-value clients.

    The long-term impacts of book publishing

    Unlike many other forms of content marketing, a book provides long-lasting benefits. Its impact extends far beyond its initial release, providing a long-term return on investment. The content of a book remains relevant for years, continuing to draw new readers and potential high-value clients long after its publication.

    A book is a timeless asset that keeps giving back. Its longevity means the benefits of publishing a book extend far into the future, unlike a blog post or social media update that might quickly fade from memory. The published book keeps the author’s name and expertise circulating, continually attracting potential high-value clients.

    In essence, a book is like a business card that doesn’t get discarded — it sits on bookshelves, gets shared among peers and remains available online, continuously making an impression. This continual client attraction is another compelling reason for entrepreneurs to consider writing a book.

    Conclusion

    In a business world where differentiation is the key to standing out from the crowd, a book can provide that unique edge. By establishing authority, showcasing unique insights, building credibility and fostering connections, a book becomes more than just a product; it’s a tool for personal branding and client attraction.

    The impact of publishing a book goes far beyond the immediate short-term benefits. Its influence continues long after the initial release, providing an enduring testimony to the author’s expertise and a persistent attraction for high-value clients. In a competitive business environment, entrepreneurs who leverage the power of a book can position themselves for greater success and a more robust professional presence.

    In closing, a book is more than just an aggregation of pages filled with words. For entrepreneurs, it’s a platform to demonstrate their expertise, share their unique perspective, connect with high-value clients, and differentiate themselves from the competition. With these long-term benefits, it’s clear that a book can be a potent tool in an entrepreneur’s arsenal for attracting high-value clients.

    Vikrant Shaurya

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  • How Entrepreneurs Turned Authors Make Money | Entrepreneur

    How Entrepreneurs Turned Authors Make Money | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    The average reader in the United States is a college-educated female, with a household income over $75,000 U.S. dollars, with a strong preference for non-fiction and self-help books, with their male counterparts not far behind. It makes sense that businesses would use books to reach their ideal clients.

    In addition, authors get instant credibility, authority and opportunities such as speaking engagements, meet-the-author events, guest blogging, spots on expert panels and more. So, it’s no wonder that savvy entrepreneurs are using books today to build their personal and professional brands and to grow their businesses overall.

    I will explain to you how this works and what you need to know before diving into the deep end of book writing and publishing.

    Why should entrepreneurs write non-fiction books?

    Since self-publishing has made becoming an author much more accessible for the general population, more and more entrepreneurs are using books to promote their brands and businesses. They are having great success using this strategy because people buy from people they like. But for them to like you, they have to get to know you. And that is the hard part.

    Think about it. When you are online — on social media or checking your email — you are probably doing several things at once, aren’t you? And if you are like me, you might have a small child or two competing for your attention as well. As we speak, my daughter is making a house out of recently delivered Amazon boxes and popping the bubbles in the wrap that came along…not exactly the quiet, distraction-free environment needed to be able to soak up the information in front of me, is it?

    But think about when you read a book. What do you do? Where do you go? I wouldn’t try to read a book right now in this environment. I know that just opening a book would be like a Bat signal to my 7-year-old to show me something… anything, … right away!

    I know that if I want to read a book, I need to find a quiet place and a block of time, all for myself. This is what readers naturally do when they sit down to read a book. And there is no other medium today that elicits the undivided attention of someone more than a simple book. Preferably paperback.

    Related: After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here’s How She Did It.

    How much does it cost to publish a book?

    To be honest… a lot of money. Books are just one of those things that costs a lot to produce, especially if you want to produce a high-quality, successful one.

    If you are considering self-publishing, you will have to do all the hiring when it comes to building the team to produce your book. How much you spend will depend on your current skill set and how many people you need to hire to fill in the blanks.

    This may or may not include a:

    • Book/writing coach
    • Cover designer (for both electronic and print versions)
    • Developmental editor
    • Beta readers
    • Line editor
    • Proofreader
    • Formatter
    • SEO researcher
    • Amazon category researcher
    • Copywriter
    • Website designer
    • Publisher
    • Book marketer
    • Social media marketer
    • Public relations team

    And more. There are a lot of moving pieces that go into a successful book.

    Related: 10 Truths About Self-Publishing for Entrepreneurs With a Book Idea

    Even someone who is experienced in writing and technologically advanced can expect to spend several thousand dollars on their book project in editing and cover design alone. More if they want it to be successful, which requires hiring public relations experts and marketers long-term or putting in all of the hours yourself.

    Looking at the previous list might be intimidating, but I promise you that there is a light at the end of the tunnel. Remember that becoming an author in your niche puts you in front of your ideal client, who has given you their unlimited attention.

    Related: The Entrepreneur’s Guide to Writing a Book

    How do authors make money?

    The way that authors make money isn’t through book royalties. If you publish traditionally, the publisher will keep 80-90% of your royalties anyway. If you opt for the smarter option, self-publishing, you will keep 100% of your royalties AFTER you split them with the platform you upload our book to. Either way, your royalty will be pennies compared to other opportunities to grow your brand and business.

    Realistically, you might only sell 250 copies of your book, like the average non-fiction book published today. So, you need to make those sales count. You need to give the best to the readers in your writing and offer them the best options to work with you if they decide. Basically, your non-fiction book is your sales funnel.

    Entrepreneurs turned authors who have figured this out are using their non-fiction books to sell or market their:

    • Coaching services
    • Consultations
    • High-end, online courses
    • Done-for-you services
    • Group programs
    • Subscriptions
    • Memberships
    • Affiliate products/programs
    • New businesses or products
    • Events, summits, conferences, etc.
    • Masterclasses/live online classes
    • Speeches
    • Workshops
    • In-person retreats
    • Evergreen webinars
    • MLM opportunities
    • Charity/non-profit/cause, etc.

    And many more creative monetization strategies.

    Related: 12 Ways That Writers, Speakers and Experts Can Make Money as Key People of Influence

    Conclusion

    It makes complete sense. Why worry about a few cents in book royalties — that you are splitting with a platform like Amazon — when you can sell premium products and services for thousands of dollars per sale?

    If you have an offer that includes even one of the sales strategies listed above, then publishing a book in your niche featuring your business is an easy decision.

    Sara Tyler

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  • 3 Paths to Publishing a Book — and the Pros and Cons of Each | Entrepreneur

    3 Paths to Publishing a Book — and the Pros and Cons of Each | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    As a lifelong book publisher who coaches entrepreneurs and business executives who want to write and publish a book, I’m often asked which is the best path to getting published. Getting published and finding readers is certainly an impressive way to expand your reach as an entrepreneur. It gives you added credibility and authority as an expert in your field. But before you get published, you should carefully consider the best and most appropriate publishing model. —

    In this article, we will explore the three most commonly used ways to publish a book. There are traditional routes to taking a book to market, DIY approaches, and hybrid publishing models. While there’s no single best way to publish your book, there are certainly advantages and disadvantages to each strategy. Depending on your unique situation, and with a little due diligence, you can effectively reach readers and expand your influence.

    Related: Top 7 Questions About Publishing a Book That Every Entrepreneur Needs to Know

    Traditional publishing models

    Traditional publishers offer book contracts that cost nothing to the author. In fact, the publisher pays the author for the rights to license their words and publish their book. Examples of traditional publishers include Random House, Harper Collins and Simon and Schuster. A traditional publishing contract can be lucrative for the author. When you show people that you’ve been published by a large, traditional publishing house, that can be quite impressive.

    There are, however, several disadvantages. First, it’s exceedingly difficult to get an offer from a traditional publisher, and it usually involves a years-long process. Second, while you will get paid, it’s usually not much money. The average royalty paid to authors by traditional publishers is less than 20%, which means you may earn quarters per sale, not even dollars. Finally, you will lose control over your words and book. Traditional publishing contracts are inflexible in this way. As an entrepreneur, you may not like to be contractually boxed in.

    Self-publishing models

    Self-publishing, also referred to as DIY publishing, has fast become a credible alternate path to getting published. When you self-publish a book, you manage the entire process from writing and editorial to design to print production to distribution by yourself. Many self-published authors find help from individual contractors who specialize in publishing or from self-publishing companies. The primary benefit to self-publishing is that the author controls the process and retains all rights and ownership of their book. There are many self-publishing pitfalls, however, which often derail a DIY self-publishing project. Book publishing is a complex, time-consuming and ever-changing industry. If you don’t thoroughly understand what you’re doing, you’ll waste resources and never find readers.

    As a busy entrepreneur, you may not want to spend the time needed to manage editors, designers, printers and distributors. You certainly don’t want to be embarrassed by your book, if indeed it doesn’t look professional or read well. So, while self-publishing might be an attractive alternative, it might be wise to find publishing professionals to make you shine. Still, you may find success by self-publishing.

    Related: 10 Steps to Self-Publish Your Book Like a Bestseller

    Hybrid publishing models

    A third path to getting published is commonly referred to as the hybrid model, which combines the best of traditional publishing and DIY self-publishing. Hybrid publishing companies behave like traditional publishing companies in all respects, except that they publish books using an author-subsidized business model, as opposed to financing all costs themselves and, in exchange, return a higher-than-industry-standard share of sales proceeds to the author. A hybrid publisher makes income from a combination of publishing services and book sales.

    Although hybrid publishing companies are author-subsidized, they are different from self-publishing models in that hybrid publishers adhere — without exception — to certain criteria, including (and most importantly) a high-quality book with worldwide distribution. Hybrid publishers are different than self-publishers in that they aim to publish books that sell well in the marketplace.

    Which is the best publishing model for entrepreneurs?

    Writing and publishing a book is a lot like starting your own business. You have to do your own discovery and due diligence before you decide how to take your book to market. There’s not necessarily a best book publishing model for any author, including entrepreneurs. You may want to wait and pursue a big publishing contract from a respected publishing house, you may want to work fast and furiously on a self-published book, or you may want to find a quality hybrid book publisher that can take your book to market in a high-quality and professional manner.

    Whichever way you ultimately publish your book, you can be assured there is probably no better way to build a platform and increase your influence. People place authors on pedestals, and even the media often seeks out authors for interviews and as authorities to comment on topics relating to business and entrepreneurship. It’s a surefire way to market yourself and your business — and since books will never go out of style, once you publish a book, you can enjoy the benefits for many years to come.

    Related: Self-Publishing or Traditional Publishing: Which Is Best for You?

    Tom Freiling

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  • The new Steve Jobs book is free to download now — here’s where to get it 

    The new Steve Jobs book is free to download now — here’s where to get it 

    Apple founder Steve Jobs has continued to inspire even after his death in 2011. Just this week, in fact, Tim Cook — Apple’s AAPL current CEO and chief operating officer for a decade-plus under Jobs — mused in a GQ interview on life lessons imparted by his predecessor. 

    And now anyone who wants to get an intimate glimpse into Jobs’s wisdom and reflections on his life, which was cut short at just 56, can download a curated collection of personal correspondence, speeches and interviews — for free.

    “Make…

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  • 4 Reasons Why You Should Join a Collaborative Book Publications | Entrepreneur

    4 Reasons Why You Should Join a Collaborative Book Publications | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Have you heard of the power of a group when it comes to building your business? Well, now the power of a group is being used in publishing to launch niche, collaborative books.

    Multi-author books are one of the biggest publishing trends this year. Also called collaborative books or anthologies, multi-author titles typically work by gathering together a group of like-minded, aspiring authors. The publisher is usually a small, niche publishing house, which charges authors up front to participate in the projects in exchange for providing their services.

    There are obvious benefits to the aspiring author. Instead of writing an entire book, each co-author contributes just one chapter, usually 1,500-5,000 words long. The publisher then steps in to organize the editing, formatting, publishing, and collaborative book launch.

    These types of books are almost always bestsellers on Amazon because they have 10-30 authors promoting them at the same time. And that is a big draw to potential contributors; You can become a bestselling author without spending the time or money it takes to write and publish your own solo book.

    Multi-author books can be a great service for the right aspiring author. But it’s essential to be realistic about the advantages and disadvantages of joining one.

    Four benefits to being a co-author of a collaborative book

    1. You will get experience as an author. How do you start writing your own book, let alone publish and market it? It’s a complicated and overwhelming process, which is why less than 1% of aspiring authors succeed in finishing their manuscripts.

    Many co-authors join these types of projects as a stepping stone to their own solo books. They learn about the writing process, what goes into publishing and especially how to launch and market a bestselling book. By the time you publish your own book, you will be much more prepared.

    Related: 5 Business-Expanding Benefits of Collaborative Book Publications

    2. You will grow your network. What is your network worth to you? To your business? One of the biggest benefits of joining a group book project is the opportunity to meet, network and collaborate with like-minded peers. Your co-authors will likely be in your niche and have similar backgrounds and professional goals.

    If community and collaboration are important to you, then a multi-author book makes a lot more sense than going at it alone.

    3. You will expand your reach. It is getting harder and hard to reach anyone, let alone your ideal audience on social media. It is just too saturated. And to top it off, the algorithms are constantly changing. It’s frustrating and can be a serious problem for your business. The key to any algorithm is engagement. And that is the principle behind any group book launch.

    If you happen to see a multi-author book launch on your social media, take a second to look a little closer. You will likely see an exciting announcement where all the co-authors are tagged in the publication, that it has been shared several times and has plenty of co-author comments, emojis and GIFs below it.

    All of these factors tell the algorithm that this is a good post, so it will get shown to exponentially more people across all of the co-author’s networks. It costs a lot of money for solo books to compete with that kind of book promotion within their own niche.

    Related: Top 7 Questions About Publishing a Book That Every Entrepreneur Needs to Know

    4. You will open a lot of doors. Becoming an author will open you up to speaking engagements, press and media coverage, brand sponsorships and collaborations, and more. Ive also seen authors use their books for job hunting, handing them out as business cards and adding them to their resumes.

    But remember, you still have to be the one to walk through them. You will need to actively practice author marketing and branding if you want to make the most of your multi-author book contribution.

    What being a co-author of a collaborative book WON’T do for you

    1. You will not get rich from the book royalties. This is still a shock to many people. They think of a bestselling book, and thousands of dollars in passive income immediately pop into their heads. But it’s not like that at all. Let me explain why.

    First, when your book is published on Amazon, you must remember that Amazon keeps a cut of the profits. For an eBook, they take 30-70% and charge a delivery fee per copy based on the total size of the file. For a print book (paperback or hardcover), Amazon keeps 40% of the royalties after the printing cost.

    While these percentages might not be so bad for a solo book, when it comes to a multi-author book, you split the work between 10-30 authors, so you split the royalties as well. That’s why many multi-author book publishers don’t even include royalties for co-authors.

    Example: If you co-author a $2.99 eBook with 14 other contributors, that amounts to a $2.10 royalty per sale to be split between 15 authors. Each author would get .14 cents per sale. Considering the average non-fiction book sells about 250 copies in its lifetime, that would be only $35 in royalties per author.

    There you have it. These are the most important factors to consider when joining a multi-author book project.

    The decision to join one is right if it makes sense for you, your personal and professional goals, and if you deeply align with the project.

    Related: How to Make Money From Your Book Without Selling a Single Cop

    Sara Tyler

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  • 3 Tips to Get Your Self-Published Book Into Bookstores | Entrepreneur

    3 Tips to Get Your Self-Published Book Into Bookstores | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Seeing your book on bookstore shelves is one of the greatest rewards that any author could have. Not too long ago, opportunities in the publishing world seemed almost nonexistent. However, as the feasibility, affordability and acceptability of self-publishing grew, so did the ability to see that dream of having your book on bookstore shelves come true.

    One of the best ways to make this happen is to start with your local bookstores and then leverage each one to build your way up to larger chains. As a publisher for over eight years, here are some of my best tips for how to self-publish a book in a way that will increase your chances of having bookstores sell your book:

    Related: 7 Ways Self-Publishing Can Make You 6 Figures

    1. Your book(s) should meet industry standards

    For a long time, self-published books were not as highly regarded as books published traditionally. Now, if done correctly, the playing field is much more even. While having great marketing and publicity does come into play in the publishing world, so does the attention to the physical details of the book. Aesthetics is one of the things that matter most to bookstores. Starting with the fonts you use, but also including having an eye-catching cover and using high-quality materials, meeting industry standards is a must if you want to have a shot at getting your self-published book onto bookstore shelves. Learning what industry standards look like is as simple as visiting a bookstore and studying the books that they carry.

    As a self-published author and publisher, here are a few of my best tips:

    • Font: Garmond

    • Size: 12 – 12.5

    • Spacing: 1.15 0 1.5

    • Justify alignment with hyphens (words stretch from page to page with a hyphen at the end to reduce gaps between words)

    • I also choose book sizes that are industry standard, such as 5 x 8, 5.5 x 8.5 and 6 x 9 for non-fiction books.

    • For children’s books: 8 x 8 or 8.5 x 8.5.

    I suggest you properly do your research for your genre and find what fits best for your word count.

    2. Your book should target a specific audience

    Your cover and title must match the audience you intend to target. Industry standards may also come into play when it comes to the types of fonts, sizes of fonts and the use of subtitles, if applicable. Images and keywords are also important.

    Before working with someone on creating the cover, study the covers and titles of the books on the best-sellers list. Have an idea of what you want it to look like while including the formula typically found on most best-selling books. One trend you may notice is the use of large fonts that spread across the book with a title and book description that targets the audience they intend to reach.

    You have to ask yourself, “In what section of the bookstore would my book be found?” Then make sure your book reflects those books on the shelves, but in a way that models instead of mimics.

    Lastly, the easier that the reader you intend to target can identify with the book’s content, the easier it will be for the bookstore to see it as marketable, which will make them want to consider carrying it on their limited shelving space.

    Related: 5 Things to Do After You Publish Your Book

    3. You should use the right distributor

    Amazon is a great start for a self-published author, but most bookstores will turn down a KDP (Kindle direct publishing) book. Aside from the quality of the printers, there are risks of not selling the books involved with purchasing books to be sold in stores.

    Ingram Sparks is by far the best option for authors who want their books sold in bookstores, because not only does Ingram offer quality covers, but they also allow bookstores the ability to purchase and return books directly.

    With Amazon, technically, you are the distributor, so you will have to sell to bookstores directly. If they agree to carry it, you will invoice them and ship to them, versus using Ingram, which will do it all for you.

    While both provide P.O.D. (print on demand), Amazon follows a more direct-to-consumer model, while Ingram has a long-established relationship with bookstores and is more of a direct-to-business model.

    There is more than one way to sell your books to bookstores:

    1. Consignment: Once the book is sold, then you are paid.

    2. Wholesale with a return option: They will buy your book at wholesale at 33%-55% but with the ability to return it.

    3. Wholesale upfront: They will buy your book at wholesale outright, usually at 60% off of the price of the book.

    A good place to start is with your local bookstore — and then build from there. Barnes and Noble allows local authors to host events whether they carry the book or not.

    As a local bookstore owner of over 20 years in Los Angeles told me: “A good book is promotion in itself if it is written and done right. I’ve seen this kind of success work firsthand; one of the highest sellers in our bookstore is a self-published book.”

    So, having a successful self-published book is possible, and might even be easier than you think.

    Related: 10 Steps to Self-Publish Your Book Like a Bestseller

    Saba Tekle

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  • HarperCollins union approves contract, ends 3-month strike

    HarperCollins union approves contract, ends 3-month strike

    NEW YORK (AP) — Striking union members at HarperCollins Publishers have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry.

    More than 200 members, from editorial assistants to publicists and designers, of Local 2110 of the United Auto Workers union had been working without a contract since last spring. They went on strike in early November, with wages, workplace diversity and union protection among the issues. Notably, the union called for raising the entry level salary from $45,000 to $50,000.

    The union announced the ratification Thursday.

    “The @hcpunion has a strong, fair contract, and I am very, very proud,” tweeted union chair Laura Harshberger, a senior production editor in the children’s books division.

    “We are pleased that the agreement was ratified,” a HarperCollins statement reads. “We are excited to move forward together.”

    Under the new terms, reached after HarperCollins agreed in late January to negotiations with a federal mediator, annual starting pay will increase to $47,500 upon ratification, and rise to $50,000 by the beginning of 2025. In addition, full-time employees in the union will receive lump sum payments of $1,500.

    The contract also allows for more time for union members to meet during work hours, requires that a “welcome letter” from the union be included in job packets for eligible new hires and establishes a joint labor-management committee “to discuss issues of concern to either party.”

    HarperCollins, owned by Rupert Murdoch’s News Corp, is the only major New York publisher with a union. Hundreds of authors and agents had backed the striking HarperCollins workers, and, in recent weeks, both Macmillan and Hachette Book Group had announced they were raising starting salaries, which range from $45,000-$50,000 among the larger companies.

    The agreement came amid HarperCollins’ plan to reduce its North American workforce by 5% through layoffs and attrition. The publisher has cited reduced revenues over the past year and higher costs.

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  • ‘Expressive times’: Publishing industry an open book in 2022

    ‘Expressive times’: Publishing industry an open book in 2022

    NEW YORK (AP) — In 2022, the story of book publishing was often the industry itself.

    Penguin Random House’s attempt to purchase Simon & Schuster ended up in a Washington, D.C. courtroom, as the Department of Justice prevailed after a three week antitrust trial last summer that also served as an extensive, often unflattering probe into how the business operates. In November, some 250 HarperCollins union employees went on strike, their calls for improved wages and benefits and greater workplace diversity amplifying an industry-wide discussion over the historically low pay for entry- and mid-level workers.

    And throughout the year, social media was the meeting ground for observations and revelations on the trial, the strike and other issues the publishing world once confined to private gatherings. Authors posted their book advances, agents criticized HarperCollins and other publishers, and editors shared their year-by-year salaries. Some staffers, such as former Macmillan editor Molly McGhee, announced on Twitter last March that they had had enough and were quitting.

    In her resignation letter, McGhee cited “the invisibility of junior employees’ workload” and alleged that “many executives in the publishing industry are technology illiterate” and dependent on their assistants.

    “I have a theory that publishing is at a very important decision point where it has to decide whether it wants to continue moving forward with 20th century ideas or if it wants to join other businesses and go into the 21st century,” McGhee, 28, said recently. “And I think it’s very hard for them to make that transition.”

    “There are very important conversations going on that would not have come out publicly when I was starting out,” said Kate Testerman, founder of the KT Literary Agency. “The only people that you could talk about what was going on with were co-workers or your friends.”

    Simon & Schuster CEO Jonathan Karp offered a briefer assessment: “We are living in expressive times.”

    Despite the phenomenal success of novelist Colleen Hoover, the number of books sold dropped around 6% from the historic highs of 2021, according to NPD BookScan, which tracks around 85% of hardcover and paperback sales. Publishers cite the lessening of pandemic regulations and more people leaving their homes as a factor. But the numbers are still above the last pre-pandemic year, 2019, and the power of literature remains high, not just in the minds of the book community but among government officials and political activists.

    Assistant Attorney General Jonathan Kanter, responding last fall to the U.S. District Court’s decision to block the Penguin Random House-Simon & Schuster merger, said that the proposed deal would have “diminished the breadth, depth, and diversity of our stories and ideas, and ultimately impoverished our democracy.”

    Conservatives, meanwhile, continued their efforts to pull books from school and libraries, with Missouri alone targeting nearly 300, from Margaret Atwood’s Dystopian “The Handmaid’s Tale” to a Manga edition of Shakespeare’s “Hamlet.” The American Library Association reported surging levels of attempted bannings, especially books with racial and LGBTQ themes, and widespread harassment of librarians. A prominent advocate for removing books, Moms for Liberty, defines its mission as defending “parental rights at all levels of government.”

    In some ways, book publishing is still an outlier from other arts and entertainment industries. Video and music stores are mostly gone, but physical bookstores have endured despite the growing size and power of Amazon.com; the American Bookselling Association, the trade group for independent stores, is reporting its highest membership in decades. Publishing also remains high-minded compared to music or movies or sports, the kind of industry where executives such as Hachette CEO Michael Pietsch stated, under oath, during the Penguin Random House trial that agents don’t lie to them.

    “It would be devastating (if they did),” Pietsch told The Associated Press recently. ”We have an industry that operates pretty much on trust.”

    But otherwise, says Penguin Random House US CEO Madeline McIntosh, the industry no longer stands apart from larger trends — whether inflation and supply chain delays, or questions about diversity and working conditions. She and others cite the pandemic, the Black Lives Matter movement and social media, along with the emerging influence of younger employees.

    “Some of us are sounding like the older generation during the rise of the hippies, where we’re like ‘Kids these days, what on Earth are they up to?’” McIntosh, 53, says. “Given the state of the world today, it’s completely logical that Gen Z is determined to change the status quo. This may be one of those generations that leaves a stamp on culture for a long time.”

    Karp sees the current moment as a coming of age for Gen Z not just within publishing houses, but on best seller lists, with Hoover’s “It Starts With Us,” Jennette McCurdy’s memoir “I’m Glad My Mother Died” and rom-com fiction such as Tessa Bailey’s “Hook, Line and Sinker” among many works benefiting from the enthusiasm of younger readers.

    Karp, 58, himself knows how generations can differ: After Simon & Schuster announced it was publishing former Vice President Mike Pence’s memoir “So Help Me God,” released this fall, younger staff members confronted him during a virtual town hall meeting, objecting to Pence’s service in the Trump administration and his conservative stances on gay rights and other issues. Some were openly unhappy with Karp’s response that Simon & Schuster was committed to publishing a range of political views.

    “They wanted to hear answers and they deserved answers,” Karp said recently. “I don’t think there’s anything wrong with questioning your work culture.”

    Over the past few years, employees have challenged and upended traditions that endured for decades or more, even to the very origins of American book publishing — that a politically liberal culture, committed to the broadening of the public mind, was itself predominantly white; that the vitality of publishing’s mission — and the glamour of New York literary culture — compensated for low pay (usually under $50,000 for new hires) and long hours that forced some staffers for years to live at home or share apartments with multiple roommates.

    “There was an understanding that you’ve got to prove your commitment. That if you stick it out, then you’ll see the money. Just get through the first five years,” says Rachel Kambury, 31, a HarperCollins associate editor currently on strike. ”I feel now like the lid is off on so many issues that had been prevalent in publishing.”

    “I’ve gotten to see a lot of young people in recent years and they have such a different sensibility and vocabulary,” says young adult author Maureen Johnson, 49, whose books include “13 Little Blue Envelopes” and the upcoming “Nine Liars,” part of her “Truly Devious” series. “I feel like they’re not kidding around. They have a sense of worth of themselves as people and a sense that it doesn’t have to be this way.”

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  • 20 dividend stocks with high yields that have become more attractive right now

    20 dividend stocks with high yields that have become more attractive right now

    Income-seeking investors are looking at an opportunity to scoop up shares of real estate investment trusts. Stocks in that asset class have become more attractive as prices have fallen and cash flow is improving.

    Below is a broad screen of REITs that have high dividend yields and are also expected to generate enough excess cash in 2023 to enable increases in dividend payouts.

    REIT prices may turn a corner in 2023

    REITs distribute most of their income to shareholders to maintain their tax-advantaged status. But the group is cyclical, with pressure on share prices when interest rates rise, as they have this year at an unprecedented scale. A slowing growth rate for the group may have also placed a drag on the stocks.

    And now, with talk that the Federal Reserve may begin to temper its cycle of interest-rate increases, we may be nearing the time when REIT prices rise in anticipation of an eventual decline in interest rates. The market always looks ahead, which means long-term investors who have been waiting on the sidelines to buy higher-yielding income-oriented investments may have to make a move soon.

    During an interview on Nov 28, James Bullard, president of the Federal Reserve Bank of St. Louis and a member of the Federal Open Market Committee, discussed the central bank’s cycle of interest-rate increases meant to reduce inflation.

    When asked about the potential timing of the Fed’s “terminal rate” (the peak federal funds rate for this cycle), Bullard said: “Generally speaking, I have advocated that sooner is better, that you do want to get to the right level of the policy rate for the current data and the current situation.”

    Fed’s Bullard says in MarketWatch interview that markets are underpricing the chance of still-higher rates

    In August we published this guide to investing in REITs for income. Since the data for that article was pulled on Aug. 24, the S&P 500
    SPX,
    -0.29%

    has declined 4% (despite a 10% rally from its 2022 closing low on Oct. 12), but the benchmark index’s real estate sector has declined 13%.

    REITs can be placed broadly into two categories. Mortgage REITs lend money to commercial or residential borrowers and/or invest in mortgage-backed securities, while equity REITs own property and lease it out.

    The pressure on share prices can be greater for mortgage REITs, because the mortgage-lending business slows as interest rates rise. In this article we are focusing on equity REITs.

    Industry numbers

    The National Association of Real Estate Investment Trusts (Nareit) reported that third-quarter funds from operations (FFO) for U.S.-listed equity REITs were up 14% from a year earlier. To put that number in context, the year-over-year growth rate of quarterly FFO has been slowing — it was 35% a year ago. And the third-quarter FFO increase compares to a 23% increase in earnings per share for the S&P 500 from a year earlier, according to FactSet.

    The NAREIT report breaks out numbers for 12 categories of equity REITs, and there is great variance in the growth numbers, as you can see here.

    FFO is a non-GAAP measure that is commonly used to gauge REITs’ capacity for paying dividends. It adds amortization and depreciation (noncash items) back to earnings, while excluding gains on the sale of property. Adjusted funds from operations (AFFO) goes further, netting out expected capital expenditures to maintain the quality of property investments.

    The slowing FFO growth numbers point to the importance of looking at REITs individually, to see if expected cash flow is sufficient to cover dividend payments.

    Screen of high-yielding equity REITs

    For 2022 through Nov. 28, the S&P 500 has declined 17%, while the real estate sector has fallen 27%, excluding dividends.

    Over the very long term, through interest-rate cycles and the liquidity-driven bull market that ended this year, equity REITs have fared well, with an average annual return of 9.3% for 20 years, compared to an average return of 9.6% for the S&P 500, both with dividends reinvested, according to FactSet.

    This performance might surprise some investors, when considering the REITs’ income focus and the S&P 500’s heavy weighting for rapidly growing technology companies.

    For a broad screen of equity REITs, we began with the Russell 3000 Index
    RUA,
    -0.04%
    ,
    which represents 98% of U.S. companies by market capitalization.

    We then narrowed the list to 119 equity REITs that are followed by at least five analysts covered by FactSet for which AFFO estimates are available.

    If we divide the expected 2023 AFFO by the current share price, we have an estimated AFFO yield, which can be compared with the current dividend yield to see if there is expected “headroom” for dividend increases.

    For example, if we look at Vornado Realty Trust
    VNO,
    +1.03%
    ,
    the current dividend yield is 8.56%. Based on the consensus 2023 AFFO estimate among analysts polled by FactSet, the expected AFFO yield is only 7.25%. This doesn’t mean that Vornado will cut its dividend and it doesn’t even mean the company won’t raise its payout next year. But it might make it less likely to do so.

    Among the 119 equity REITs, 104 have expected 2023 AFFO headroom of at least 1.00%.

    Here are the 20 equity REITs from our screen with the highest current dividend yields that have at least 1% expected AFFO headroom:

    Company

    Ticker

    Dividend yield

    Estimated 2023 AFFO yield

    Estimated “headroom”

    Market cap. ($mil)

    Main concentration

    Brandywine Realty Trust

    BDN,
    +2.12%
    11.52%

    12.82%

    1.30%

    $1,132

    Offices

    Sabra Health Care REIT Inc.

    SBRA,
    +2.41%
    9.70%

    12.04%

    2.34%

    $2,857

    Health care

    Medical Properties Trust Inc.

    MPW,
    +2.53%
    9.18%

    11.46%

    2.29%

    $7,559

    Health care

    SL Green Realty Corp.

    SLG,
    +2.25%
    9.16%

    10.43%

    1.28%

    $2,619

    Offices

    Hudson Pacific Properties Inc.

    HPP,
    +1.41%
    9.12%

    12.69%

    3.57%

    $1,546

    Offices

    Omega Healthcare Investors Inc.

    OHI,
    +1.23%
    9.05%

    10.13%

    1.08%

    $6,936

    Health care

    Global Medical REIT Inc.

    GMRE,
    +2.55%
    8.75%

    10.59%

    1.84%

    $629

    Health care

    Uniti Group Inc.

    UNIT,
    +0.55%
    8.30%

    25.00%

    16.70%

    $1,715

    Communications infrastructure

    EPR Properties

    EPR,
    +0.86%
    8.19%

    12.24%

    4.05%

    $3,023

    Leisure properties

    CTO Realty Growth Inc.

    CTO,
    +2.22%
    7.51%

    9.34%

    1.83%

    $381

    Retail

    Highwoods Properties Inc.

    HIW,
    +0.99%
    6.95%

    8.82%

    1.86%

    $3,025

    Offices

    National Health Investors Inc.

    NHI,
    +2.59%
    6.75%

    8.32%

    1.57%

    $2,313

    Senior housing

    Douglas Emmett Inc.

    DEI,
    +0.87%
    6.74%

    10.30%

    3.55%

    $2,920

    Offices

    Outfront Media Inc.

    OUT,
    +0.89%
    6.68%

    11.74%

    5.06%

    $2,950

    Billboards

    Spirit Realty Capital Inc.

    SRC,
    +1.15%
    6.62%

    9.07%

    2.45%

    $5,595

    Retail

    Broadstone Net Lease Inc.

    BNL,
    -0.30%
    6.61%

    8.70%

    2.08%

    $2,879

    Industial

    Armada Hoffler Properties Inc.

    AHH,
    +0.00%
    6.38%

    7.78%

    1.41%

    $807

    Offices

    Innovative Industrial Properties Inc.

    IIPR,
    +1.42%
    6.24%

    7.53%

    1.29%

    $3,226

    Health care

    Simon Property Group Inc.

    SPG,
    +1.03%
    6.22%

    9.55%

    3.33%

    $37,847

    Retail

    LTC Properties Inc.

    LTC,
    +1.42%
    5.99%

    7.60%

    1.60%

    $1,541

    Senior housing

    Source: FactSet

    Click on the tickers for more about each company. You should read Tomi Kilgore’s detailed guide to the wealth of information for free on the MarketWatch quote page.

    The list includes each REIT’s main property investment type. However, many REITs are highly diversified. The simplified categories on the table may not cover all of their investment properties.

    Knowing what a REIT invests in is part of the research you should do on your own before buying any individual stock. For arbitrary examples, some investors may wish to steer clear of exposure to certain areas of retail or hotels, or they may favor health-care properties.

    Largest REITs

    Several of the REITs that passed the screen have relatively small market capitalizations. You might be curious to see how the most widely held REITs fared in the screen. So here’s another list of the 20 largest U.S. REITs among the 119 that passed the first cut, sorted by market cap as of Nov. 28:

    Company

    Ticker

    Dividend yield

    Estimated 2023 AFFO yield

    Estimated “headroom”

    Market cap. ($mil)

    Main concentration

    Prologis Inc.

    PLD,
    +1.63%
    2.84%

    4.36%

    1.52%

    $102,886

    Warehouses and logistics

    American Tower Corp.

    AMT,
    +0.75%
    2.66%

    4.82%

    2.16%

    $99,593

    Communications infrastructure

    Equinix Inc.

    EQIX,
    +0.80%
    1.87%

    4.79%

    2.91%

    $61,317

    Data centers

    Crown Castle Inc.

    CCI,
    +0.93%
    4.55%

    5.42%

    0.86%

    $59,553

    Wireless Infrastructure

    Public Storage

    PSA,
    +0.19%
    2.77%

    5.35%

    2.57%

    $50,680

    Self-storage

    Realty Income Corp.

    O,
    +0.72%
    4.82%

    6.46%

    1.64%

    $38,720

    Retail

    Simon Property Group Inc.

    SPG,
    +1.03%
    6.22%

    9.55%

    3.33%

    $37,847

    Retail

    VICI Properties Inc.

    VICI,
    +0.81%
    4.69%

    6.21%

    1.52%

    $32,013

    Leisure properties

    SBA Communications Corp. Class A

    SBAC,
    +0.27%
    0.97%

    4.33%

    3.36%

    $31,662

    Communications infrastructure

    Welltower Inc.

    WELL,
    +3.06%
    3.66%

    4.76%

    1.10%

    $31,489

    Health care

    Digital Realty Trust Inc.

    DLR,
    +0.63%
    4.54%

    6.18%

    1.64%

    $30,903

    Data centers

    Alexandria Real Estate Equities Inc.

    ARE,
    +1.49%
    3.17%

    4.87%

    1.70%

    $24,451

    Offices

    AvalonBay Communities Inc.

    AVB,
    +0.98%
    3.78%

    5.69%

    1.90%

    $23,513

    Multifamily residential

    Equity Residential

    EQR,
    +1.46%
    4.02%

    5.36%

    1.34%

    $23,503

    Multifamily residential

    Extra Space Storage Inc.

    EXR,
    +0.31%
    3.93%

    5.83%

    1.90%

    $20,430

    Self-storage

    Invitation Homes Inc.

    INVH,
    +2.15%
    2.84%

    5.12%

    2.28%

    $18,948

    Single-family residental

    Mid-America Apartment Communities Inc.

    MAA,
    +1.83%
    3.16%

    5.18%

    2.02%

    $18,260

    Multifamily residential

    Ventas Inc.

    VTR,
    +2.22%
    4.07%

    5.95%

    1.88%

    $17,660

    Senior housing

    Sun Communities Inc.

    SUI,
    +2.12%
    2.51%

    4.81%

    2.30%

    $17,346

    Multifamily residential

    Source: FactSet

    Simon Property Group Inc.
    SPG,
    +1.03%

    is the only REIT to make both lists.

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  • More than 150 agents back striking HarperCollins workers

    More than 150 agents back striking HarperCollins workers

    NEW YORK — More than 150 literary agents, whose clients include Danielle Jackson, V.E. Schwab and L.A. Chandlar, have signed an open letter to HarperCollins vowing to “omit” the publisher from upcoming book submissions until it reaches an agreement with striking employees.

    Around 250 entry- and mid-level staff members, from publicists to editorial assistants, have been on strike since Nov. 10, with the two sides differing over wages, workforce diversity and other issues that have become increasingly prominent across the industry. No new talks are scheduled.

    “While many consider publishing to be a labor of love, we agents know how quickly that labor can lead to burnout, tension, missed opportunities for advancement, and mistakes,” the letter reads in part.

    “This generation of rising publishing professionals must contend with student loan debt, the rising cost of living, and the barriers inherent in working long hours without adequate compensation. These employees, many of whom bring with them the diverse viewpoints our industry lacks, have been essential to the production of the books we are so proud of.”

    Agents endorsing the letter come from Janklow & Nesbit Associates, Aevitas Creative Management, Root Literary and other firms. The letter was organized by Chelsea Hensley of the KT Literary Agency, who noted that the effort comes during a traditionally slow time of year for deal making.

    “I wanted them (HarperCollins) to know that even if they don’t think they’re seeing the effects of the strike now, they’ll definitely be seeing it come January, which is when agents will have the most new projects to share,” Hensley told The Associated Press.

    HarperCollins is the only major New York publisher with a union; striking employees are members of Local 2110 of the United Auto Workers. A spokesperson for the publisher did not immediately return a message seeking comment.

    “HarperCollins has agreed to a number of proposals that the United Auto Workers Union is seeking to include in a new contract,” according to a statement released Monday by the publisher. We are disappointed an agreement has not been reached and will continue to negotiate in good faith.”

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  • HarperCollins union begins strike, citing wages, diversity

    HarperCollins union begins strike, citing wages, diversity

    NEW YORK — Some 250 copy editors, marketing assistants and other employees at HarperCollins Publishers went on strike Thursday, with the two sides differing over wages and benefits, diversity policy and union protection. It was a rare work stoppage in book publishing, where HarperCollins is the only company among the industry’s so-called “Big Five” to have a labor union.

    “We feel really good about we’re doing and the spirit we’re doing it with,” said Carly Katz, an audio coordinator at HarperCollins and one of more than 100 striking staff members who picketed outside of the publisher’s offices in downtown Manhattan.

    “We feel like this is the kind of action we need to take to make things happen,” said Parrish Turner, an editorial assistant in the children’s division of HarperCollins.

    The HarperCollins union, Local 2110 of the United Auto Workers, struck for one day last summer and this time plans to stay out indefinitely until an agreement is reached. Employees had been working without a contract since April.

    “HarperCollins has agreed to a number of proposals that the United Auto Workers Union is seeking to include in a new contract,” a HarperCollins spokesperson said in a statement. “We are disappointed an agreement has not been reached and will continue to negotiate in good faith.”

    No new negotiations are currently scheduled.

    The strikers represent a small percentage of HarperCollins’ worldwide personnel, which totals around 4,000. The publisher is owned by Rupert Murdoch’s News Corp. and earlier this fall laid off a “small number” of employees, citing cost management and uncertainly about the publishing market. This week, News Corp. reported an 11 percent drop in sales for HarperCollins during the fiscal first quarter, citing the strong U.S. dollar and warehousing issues at Amazon.com as factors.

    In recent years, entry- and mid-level employees throughout publishing have been increasingly vocal on social media about their unhappiness with wages, workloads and diversity. Book publishing has long been a predominantly white, low-paying industry, and starting salaries remain below $50,000 at many companies, making it increasingly difficult for staffers to afford to live in New York City.

    Numerous authors and agents have expressed support for the union. Tara Gonzalez of the Erin Murphy Literary Agency tweeted that she would send no submissions to HarperCollins until an agreement was reached. During the walkout in July, Neil Gaiman noted that he was published by HarperCollins in the U.S. and tweeted “I hope that the terrific people working there, who get my books made and onto the shelves, succeed in their demands.”

    In a company memo sent last week and since widely circulated, Zandra Magariño, the publisher’s senior vice president for personnel, wrote that “While our goal remains to reach agreement on a fair contract with the United Auto Workers Union that is beneficial to both parties, HarperCollins has implemented plans to ensure that operations continue uninterrupted during a potential strike.”

    Union representation at HarperCollins long precedes the ownership of Murdoch, who purchased what was then Collins and Harper & Row in the 1980s. In 1974, employees at Harper & Row went on strike for 2 1-2 weeks before agreeing to a new contract.

    While few publishers have unions, organizing efforts have grown sharply at independent bookstores around the country, with employees citing the pandemic as making them more sensitive to working conditions. Moe’s Books in Berkeley, California and McNally Jackson stores in New York City are among the sellers whose staffers have formed or joined unions.

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  • Judge blocks Penguin Random House-Simon & Schuster merger

    Judge blocks Penguin Random House-Simon & Schuster merger

    NEW YORK — A federal judge has blocked Penguin Random House’s proposed purchase of Simon & Schuster, agreeing with the Justice Department that the joining of two of the world’s biggest publishers could “lessen competition” for “top-selling books.” The ruling was a victory for the Biden administration’s tougher approach to proposed mergers, a break from decades of precedent under Democratic and Republican leadership.

    U.S. District Court Judge Florence Y. Pan announced the decision in a brief statement Monday, adding that much of her ruling remained under seal at the moment because of “confidential information” and “highly confidential information.” She asked the two sides to meet with her Friday and suggest redactions.

    Penguin Random House quickly condemned the ruling, which it called “an unfortunate setback for readers and authors.” In its statement Monday, the publisher said it would seek an expedited appeal.

    Assistant Attorney General Jonathan Kanter of the Justice Department’s Antitrust Division praised the decision, saying in a statement that the decision “protects vital competition for books and is a victory for authors, readers, and the free exchange of ideas.”

    He added: “The proposed merger would have reduced competition, decreased author compensation, diminished the breadth, depth, and diversity of our stories and ideas, and ultimately impoverished our democracy.”

    Pan’s finding was not surprising — through much of the trial in August she had indicated agreement with the Justice Department’s contention that Penguin Random House’s plan to buy Simon & Schuster, for $2.2 billion, might damage a vital cultural industry.

    But it was still a dramatic departure from recent history in the book world and beyond. The publishing industry has been consolidating for years with little interference from the government, even when Random House and Penguin merged in 2013 and formed what was then the biggest publishing house in memory. The joining of Penguin Random House and Simon & Schuster would have created a company far exceeding any rival and those opposing the merger included one of Simon & Schuster’s signature writers, Stephen King, who testified last summer on behalf of the government.

    The Biden Justice Department has been pushing forward with aggressive enforcement of federal antitrust laws that officials say aim to ensure a fair and competitive market.

    Monday’s news follows recent losses for the department in two significant antitrust cases in separate federal courts. The DOJ lost its bid to block a major U.S. sugar manufacturer, U.S. sugar, from acquiring its rival Imperial Sugar Co., one of the largest sugar refiners in the nation. The prosecutors signaled that they intended to appeal the decision. They also were stymied in their effort to block the roughly $8 billion acquisition by UnitedHealth Group, which runs the largest U.S. health insurer, of Change Healthcare, a healthcare technology company.

    The DOJ also has been battling American Airlines and JetBlue in an antitrust trial in federal court in Boston, challenging their regional partnership in the Northeast, which the government calls a de facto merger.

    The Justice Department’s case against Penguin Random House did not focus on market share overall or on potential price hikes for customer. The DOJ instead argued that the new company would so dominate the market for commercial books, those with author advances of $250,000 and higher, that the size of advances would go down and the number of releases would decrease.

    Penguin Random House’s global CEO, Markus Dohle, had promised that imprints of Penguin Random House and Simon & Schuster would still be permitted to bid against each other for books. But he acknowledged under oath during the trial that his guarantee was not legally binding. Pan otherwise persistently challenged Penguin Random House’s assurances that the merger would not reduce competition.

    Simon & Schuster will likely end up under new ownership, no matter the outcome of any legal appeals. The publisher had been up for sale well before the Penguin Random House deal was announced late in 2020 and the publisher’s corporate parent, Paramount Group Inc., has said it did not see Simon & Schuster as part of its future. Under bidders against Penguin Random House included Rupert Murdoch’s News Corp, which owns HarperCollins Publishers.

    Simon & Schuster is one of the country’s oldest and most successful publishers, with authors ranging from King and and former Secretary of State Hillary Clinton to Colleen Hoover and Doris Kearns Goodwin. Authors at Penguin Random House include Clinton’s husband, former President Bill Clinton, “Where the Crawdads Sing” novelist Delia Owens and historian Robert A. Caro.

    In a company memo Monday shared with The Associated Press, Simon & Schuster CEO Jonathan Karp sought to reassure employees that “despite this news, our company continues to thrive. We are more successful and valuable today than we have ever been, thanks to the efforts of all of you on behalf of our many magnificent authors.”

    Pan, meanwhile, has since been appointed to the U.S. Court of Appeals for the D.C. Circuit, replacing Ketanji Brown Jackson after she was nominated by Biden and approved by the Senate for the Supreme Court.

    ————

    Associated Press writer Marcy Gordon in Washington contributed to this report.

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  • Judge blocks Penguin Random House-Simon & Schuster merger

    Judge blocks Penguin Random House-Simon & Schuster merger

    NEW YORK — A federal judge has blocked Penguin Random House’s proposed purchase of Simon & Schuster, agreeing with the Justice Department that the joining of two of the world’s biggest publishers could “lessen competition” for “top-selling books.” The ruling reinforced the Biden administration’s tougher approach to proposed mergers, a break from decades of precedent under Democratic and Republican presidents.

    U.S. District Court Judge Florence Y. Pan announced the decision in a brief statement Monday, adding that much of her ruling remained under seal at the moment because of “confidential information” and “highly confidential information.” She asked the two sides to meet with her Friday and suggest redactions.

    Penguin Random House quickly condemned the ruling, which it called “an unfortunate setback for readers and authors.” In its statement Monday, the publisher said it would immediately seek an expedited appeal.

    Assistant Attorney General Jonathan Kanter of the Justice Department’s Antitrust Division praised the decision, saying in a statement that the decision “protects vital competition for books and is a victory for authors, readers, and the free exchange of ideas.”

    He added: “The proposed merger would have reduced competition, decreased author compensation, diminished the breadth, depth, and diversity of our stories and ideas, and ultimately impoverished our democracy.”

    Pan’s ruling was not surprising — through much of the trial last August she had indicated agreement with the Justice Department’s contention that Penguin Random House’s plan to buy Simon & Schuster might damage a vital cultural industry.

    But it was still a dramatic break from recent history in the book world and beyond. The publishing industry has been consolidating for years with little interference from the government, even when Random House and Penguin merged in 2013 and formed what was then the biggest publishing house in memory. The joining of Penguin Random House and Simon & Schuster would have created a company far exceeding any rival.

    The Justice Department’s legal action did not focus on market share overall or on potential price hikes for customer. The DOJ instead argued that the new company would so dominate the market for commercial books, those with author advances of $250,000 and higher, that the size of advances would go down and the number of releases would decrease.

    Penguin Random House’s global CEO, Markus Dohle, had promised that imprints of Penguin Random House and Simon & Schuster would still be permitted to bid against each other for books. But he acknowledged under oath during the trial that his guarantee was not legally binding. Pan otherwise persistently challenged Penguin Random House’s assurances that the merger would not reduce competition.

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