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Tag: beauty industry

  • ‘Like a tanning bed for your nails’: Doctor sounds alarm over gel manicures

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    One of the most popular ways to get your nails done is now banned in parts of Europe. And an expert says that should give everyone pause. “I was counseling patients or trying to steer them in other directions or alternatives,” said Dr. Farah Moustafa, a dermatologist and the director of Laser and Cosmetics at Tufts Medical Center in Boston, Massachusetts.That included Yara, who has been getting gel manicures regularly for about a decade. “I get them done every two or three weeks,” she said. “It makes my nails look very shiny and hardens them. It also lasts longer.”But when she noticed her nails getting really weak, she turned to Moustafa for advice.”She recommended that I stop getting gel nail polish done,” Yara said. Moustafa said she’s been worried about gel manicures for years, before the European Union banned the polish because of a chemical that may raise concerns about fertility. “The ban was based on some animal studies in which rats were fed large quantities of TPO and they were found to have fertility issues, and it was reproductively toxic,” Moustafa said. TPO stands for trimenthylbenzoyl diphenylphoshine oxide — a long name for a chemical agent that allows the nail polish to harden when exposed to UV light. That’s long been the appeal of gel polish: the shiny seal that makes the color last for weeks instead of days. There have been no scientific studies that definitively establish a link between TPO and health risks in humans. And a ban in the United States is seen as unlikely. Moustafa said, the chemical aside, the UV exposure has always worried her when it comes to gel. “The UV exposure is not good for your hands long-term and does increase your risk of skin cancer of the nail bed,” she said. “It’s like a tanning bed for your nails.”Moustafa suggests patients look at the labels before picking their polish or consider alternatives like dip powder or dazzle dry. For Yara, it was enough to make her hit pause, even though she admits she loves gel polish.”I’m going to try my best to stick with it,” she said. “I’ll probably do it occasionally when I have a wedding or something. But for now, day to day, I think I’m going to stick to regular nail polish.”

    One of the most popular ways to get your nails done is now banned in parts of Europe. And an expert says that should give everyone pause.

    “I was counseling patients or trying to steer them in other directions or alternatives,” said Dr. Farah Moustafa, a dermatologist and the director of Laser and Cosmetics at Tufts Medical Center in Boston, Massachusetts.

    That included Yara, who has been getting gel manicures regularly for about a decade.

    “I get them done every two or three weeks,” she said. “It makes my nails look very shiny and hardens them. It also lasts longer.”

    But when she noticed her nails getting really weak, she turned to Moustafa for advice.

    “She recommended that I stop getting gel nail polish done,” Yara said.

    Moustafa said she’s been worried about gel manicures for years, before the European Union banned the polish because of a chemical that may raise concerns about fertility.

    “The ban was based on some animal studies in which rats were fed large quantities of TPO and they were found to have fertility issues, and it was reproductively toxic,” Moustafa said.

    TPO stands for trimenthylbenzoyl diphenylphoshine oxide — a long name for a chemical agent that allows the nail polish to harden when exposed to UV light. That’s long been the appeal of gel polish: the shiny seal that makes the color last for weeks instead of days.

    There have been no scientific studies that definitively establish a link between TPO and health risks in humans. And a ban in the United States is seen as unlikely.

    Moustafa said, the chemical aside, the UV exposure has always worried her when it comes to gel.

    “The UV exposure is not good for your hands long-term and does increase your risk of skin cancer of the nail bed,” she said. “It’s like a tanning bed for your nails.”

    Moustafa suggests patients look at the labels before picking their polish or consider alternatives like dip powder or dazzle dry.

    For Yara, it was enough to make her hit pause, even though she admits she loves gel polish.

    “I’m going to try my best to stick with it,” she said. “I’ll probably do it occasionally when I have a wedding or something. But for now, day to day, I think I’m going to stick to regular nail polish.”

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  • A Nurse Turned $500 in Savings Into $100 Million in Sales | Entrepreneur

    A Nurse Turned $500 in Savings Into $100 Million in Sales | Entrepreneur

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    In 2013, Courtney Adeleye was working as a registered nurse and searching for a product suitable for treating natural hair.

    “There were not many brands that used natural ingredients and specialized in healthy hair growth at the same time,” Adeleye recalls. “So, I started mixing my own products at home and infused them with vitamins, nutrients and healthy ingredients.”

    Adeleye documented her homemade hair care routine on YouTube, and it wasn’t long before she gained a large following of people who wanted to know her secret — and purchase products from her directly. So, with just $500 to her name, Adeleye developed a few deep conditioning treatments and sold them to her fans.

    Those initial offerings would grow into The Mane Choice, Adeleye’s hair care solution for healthy locks, featuring formulas free from mineral oil, petrolatum, parabens, sulfates and formaldehyde.

    Adeleye says she sold $10 million worth of products from her home during her first three years in business, and within another two, she’d partnered with more than 60,000 retailers across the U.S. — achieving $100 million in sales and an IPO by 2019.

    Last year, Adeleye launched Olbali, a health-focused direct-selling company, to house her private brands, including The Mane Choice, Cool Coffee Clique, Foolproof Body and more.

    Related: How Private Equity Investors Gave This 17-Year-Old Beauty Brand a $100 Million Makeover

    Entrepreneur connected with Adeleye during National Black Business Month to hear more about how she overcomes the limiting perceptions Black-owned businesses often face and the 10 secrets that helped her see so much success.

    “I have been asked if my products are for Black women only despite having extensive diverse marketing.”

    Adeleye says she didn’t become a nurse because she wanted some people to live healthier lives — she became one because she wanted everyone to live healthier lives. The same is true of why she founded a beauty and wellness business.

    Her company’s products aren’t just for Black consumers, but for everyone who can benefit from them, Adeleye says.

    Courtesy of Olbali

    Still, all too often, Black founders are unfairly pigeonholed, and the Black-owned label can actually work against their businesses, according to Adeleye.

    “I create healthy products for people to help them live healthier lives,” she explains. “However, I have been asked if my products are for Black women only despite having extensive diverse marketing.”

    Research from McKinsey & Company highlights how pervasive the issue is.

    Like all businesses, beauty brands must stay connected with their core shoppers and pursue growth opportunities — yet “there’s also a persistent myth in the beauty industry that Black-brand products can only be sold to Black consumers,” per the report.

    Related: 6 Ways You Can Support Black Businesses Long-Term | Entrepreneur

    Adeleye says she “must be more intentional” when it comes to displaying diversity across her brands, ensuring her business can realize its full growth potential “on a mass level.” “My goal has always been to be diverse and inclusive,” she says. “So, being intentional is something that comes natural to me.”

    “You have to believe in yourself before anyone else will.”

    Adeleye says following 10 key guidelines helped her achieve her many milestones to date — spanning product innovation, marketing tips, social media strategy and more.

    Here’s what she suggests for entrepreneurs who are ready to level up their businesses:

    1. Be authentic.

    2. Don’t meet your customer expectations…exceed your customer expectations.

    3. If you don’t think you have a great product, you need to try again before releasing it.

    4. Informal content can be more powerful than formal content.

    5. Be a walking billboard for your brand.

    6. Engage with your customers on all platforms.

    7. Show up consistently on social media.

    8. Bring your brand to life (off social media) by doing grassroots events and activations.

    9. Invest more in your customers and micro-influencers versus macro-influencers.

    10. Fix the brand before you start to spend money on marketing. Great branding can exceed great marketing.

    Adeleye’s learned a lot over the course of her entrepreneurial journey, but perhaps her best piece of advice? “You have to believe in yourself before anyone else will.”

    “If you don’t believe your business is just as good or even better than the next business, it never will be,” Adeleye says. “There is no such thing as an oversaturated industry. I say, ‘An industry cannot be oversaturated if I am not currently producing in it.’”

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    Amanda Breen

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  • Newswire Helps GIMME Beauty Land Mention in Allure Magazine, Shares Details in New Case Study

    Newswire Helps GIMME Beauty Land Mention in Allure Magazine, Shares Details in New Case Study

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    GIMME Beauty, a health and beauty company committed to designing innovative hair solutions and a Newswire Press Release Optimizer (PRO) Plan client, earned a mention in Allure Magazine – a top-tier industry publication.  

    In the article titled, The Best At-Home Gym Essentials for When You Can’t Be Bothered to Go Outside, Allure listed GIMME Beauty as one of its essential “Workout Accessories.” 

    This earned media opportunity was a result of Newswire‘s dedicated team of experts who developed and distributed press release campaigns, built and nurtured ongoing relationships with journalists at Allure, and executed targeted outreach campaigns. 

    “The PRO Plan is more than just press release distribution. It’s a full-service offering that also includes strategy, content writing, relationship building, and media pitching,” said Madeleine Moench, Media and Content Manager at Newswire. “Our team worked closely with GIMME Beauty to develop a plan to get their brand in front of the journalists at Allure. The strategy we created worked, and we helped GIMME Beauty secure an earned media opportunity in one of their target publications.” 

    As part of the PRO Plan, GIMME Beauty works with Newswire’s team to create high-impact stories, launch targeted outreach, analyze press release campaign data and more to position its company as a leader in the beauty industry.  

    “When Newswire says they’re an extension of your team, they mean it. The open lines of communication, strategic thinking, attention to detail and expertise they provide have helped us build the awareness we need. Newswire continues to deliver results and I’m excited for what’s to come,” said Jeff Durham, Chief Executive Officer at GIMME Beauty. 

    Newswire’s recent case study highlights GIMME Beauty’s Allure Magazine mention and covers topics including: 

    – The 5 Ps of the Press Release Optimizer (PRO) are helping GIMME Beauty meet and exceed its media and marketing goals. 
    – Consistent and strategic press release distribution and media pitching can lead to earned media opportunities. 
    – GIMME Beauty is gaining visibility and credibility, and positioning itself as a leader in the beauty industry through the PRO Plan. 

    Download the GIMME Beauty Case Study to learn more about the company’s success on the Newswire PRO Plan.  

    About GIMME Beauty  

    GIMME Beauty‘s vision is to design innovative hair solutions that disrupt the status quo of the health and beauty hair care category. The company’s products rank among the industry’s fastest-growth hair accessories, according to Nielsen Market Data. Since it launched in 2006, GIMME has become a national brand available at more than 20,000 stores across the United States. Follow GIMME on Instagram or Facebook to learn about its latest collections.

    About Newswire 

    Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and online media rooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through content strategy and planning as well as greater SEO recognition.

    Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.

    To learn more about Newswire and its Press Release Optimizer, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit http://www.newswire.com.

    Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit www.issuerdirect.com.

    Source: Newswire

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