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Tag: bard

  • I Tested AI Tools So You Don't Have To. Here's What Worked — and What Didn't. | Entrepreneur

    I Tested AI Tools So You Don't Have To. Here's What Worked — and What Didn't. | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    In the fast-paced world of scaling service-based businesses, the dilemma of delivery versus marketing efforts is a constant challenge, especially for those who are at the point of maxing out on their client capacity.

    The need for brand relevance, consistency and awareness can feel overwhelming when a lot of your time is dedicated to delivering a transformational experience for your clients. That sparked the idea for my team and me to dive in on testing relevant artificial intelligence tools to help free up time spent on our marketing strategies.

    Here’s everything that worked — and what didn’t — in the last 12 months, using my coaching business as a guinea pig.

    Related: Yes, You Can Use AI for Marketing. But Don’t Forget About the Benefit of Human Touch.

    Does AI diminish the human touch or authenticity of our message?

    One common fear is that AI will replace authenticity in marketing. A helpful reframe here may be to see this tool as an additional instrument in the “orchestration” of your brand.

    Picture this: Just as a conductor directs the musical performance or symphony, AI can enhance your song without overshadowing your unique voice and the intention of what you want to convey in the song.

    The song I’m referring to is your brand message. AI is just another instrument that can be added to your marketing to spread awareness for your brand. As long as you are clear on your ideal clients, offer and core message — then the playground is yours to integrate AI creatively into your marketing.

    The biggest lesson I learned in the last 12 months is that the machine output will only be as good as the user’s input. You are still the storyteller, the architect and the soul of the intellectual message.

    The 3 biggest benefits of AI

    1. The client-driven brand message

    One key benefit is streamlining note-taking and not having to solely rely on our brains to do all the recalls, especially for client calls, events, workshops, etc.

    Tools like Fathom on Zoom have allowed me to take detailed notes during calls without compromising my presence and focus as a coach. The ability to condense and generate information, summaries and insights at lightning speed is a game-changer.

    From a marketing perspective, all the AI-streamlined notes can help enhance the clarity and specificity of our message because now we can use real-time data (a.k.a words sourced from our existing or potential clients) to create the most effective message to attract even more of our people. For streamlining call notes and summarizing data, consider trying Fathom AI or Otter AI.

    Related: How to Incorporate AI into Your Marketing Strategies (and Why You Should)

    2. Making your content more dynamic and attention-grabbing

    In today’s social media landscape, capturing the attention of our potential clients is more challenging than ever as you may be already aware. Now it is more crucial than ever to have compelling sales content, email headlines and hooks that stand out.

    That’s exactly what I loved using AI for in my business. AI can work around the clock (unlike most of us who need eight to nine hours of sleep) to help you craft different versions of attention-grabbing copy that resonate with your audience.

    Recently, I needed help writing the landing page copy for my new workshop event, so I went to ChatGPT. I provided the context of this event, what I was trying to teach, ideal clients that I wanted to reach and allowed AI to do the rest of the magic.

    The entire process took less than 30 minutes from start to finish and resulted in a 40% conversion rate for sign-ups. This would have taken me at least two hours in the past.

    This type of workflow works best if you are clear on the idea and just want support in putting the structure around it. Do always trust your intuition to decide on what feels right and edit as you go to ensure it still fits with your brand voice. Your intuition (human touch) is the starter and the finisher, AI can just speed up the process in between. For this use case, check out ChatGPT or Google Bard.

    3. Being everywhere at the same time (omnichannel efficiency)

    As consumer’s content preferences evolve — from listening, watching or reading content, AI’s repurposing functionality offers endless possibilities for us business owners to streamline this process to reach more people on various platforms.

    If you are someone who prefers to create content by “saying it out loud,” you can use a tool called Oasis AI to help you bring the audio into various formats of social content.

    If you are someone who prefers to film content in a video setting, you can use a tool called Descript AI to help you add text-to-captions and cut into short-form videos to distribute to channels such as YouTube Shorts, Instagram Reels or TikTok.

    No longer do we need to spend countless hours editing or repurposing manually to be everywhere at once. All you need is one core content, and let the machine do the heavy lifting to help you generate 10x more out of that original piece.

    Related: How to Use AI to Drive Growth and Improve Customer Interactions

    The future of AI in marketing

    A helpful reminder here is that artificial intelligence can not aggregate information that doesn’t exist online yet. We are still the creators and innovators.

    Humans live, humans experience and humans connect — robots cannot do that. Humans will be the facilitators and the conductors of the machine. The question comes down to this: Are you willing to learn to become the best facilitator to help your business expand forward?

    In the hands of someone curious, open-minded and creative, AI makes the marketing output significantly easier and faster. Welcome to the next era of marketing.

    Selina Feng

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  • Baldur’s Gate 3 Co-Op Is The Game’s Chaotic Potential Realized

    Baldur’s Gate 3 Co-Op Is The Game’s Chaotic Potential Realized

    I’m annoying as hell when it comes to choice-based RPGs because I am so particular about role-playing and writing a character in my head that I couldn’t even stand the thought of playing Baldur’s Gate 3 cooperatively with even my close friends. I said in my review that I don’t think it’s the optimal way to play through Larian Studios’ expansive Dungeons & Dragons RPG your first time through, and after playing with friends and watching the chaos unfold, that was definitely true. But it did give me a foothold to think about Baldur’s Gate 3 differently, so while I’m not sure that I’ll play through an entire campaign with my chaotic real-life crew, I’m at least happy I gave it a chance.

    What kind of character do you make in a Baldur’s Gate 3 co-op campaign?

    When I played Baldur’s Gate 3 alone, I made a self-insert character. He was a Warlock who looked about as close to me as I could make him (it’s not terribly difficult to make a bald, bearded white guy) and my decisions weren’t governed by any D&D alignment or some deep, lore-based backstory. I essentially Isekai’d myself into the Forgotten Realms and just made decisions that spoke to me. But because I knew all my friends, including Destructoid’s Eric Van Allen, Prima Games’ Jesse Vitelli, and Digital Extremes’ Tatum, weren’t going to be using the characters they made in their solo playthroughs, I probably shouldn’t, right?

    Instead, I looked at a different created character I made. The Guardian, who Baldur’s Gate 3 asks you to create after you’ve settled on your protagonist, plays a central role in the main plot, but you never inhabit them the way you do your hero. My Guardian was a buff daddy of a Tiefling who, perhaps influenced by the character’s original “Dream Lover” background in Early Access, was basically just a Dungeons & Dragons approximation of my type. Even if I didn’t play as him, I was still pretty attached to the Tiefling by the end of my Baldur’s Gate 3 playthrough, so I decided I would recreate him for multiplayer.

    But then the game asked me to make a Guardian for him, and it just kind of seemed natural that if he was the Guardian for my player character, my self-insert hero would be the Guardian for him. Initially, I did this because it was easy and I’m stupid, but as I played through the cooperative campaign with my friends, this began to take on new meaning. But not before I endured the absolute nonsense that is trying to play a super serious RPG alongside the goofiest clowns I know and love.

    Screenshot: Larian Studios / Kotaku

    Baldur’s Gate 3‘s co-op can immediately devolve into chaos

    Each of our characters entered the world and we introduced ourselves. My scruffy Tiefling Bard named Arendelle (yes, like the kingdom in Frozen, I couldn’t think of anything that sounded fantasy-like and saw the movie on my shelf) exited his Mind Flayer pod and met three other heroes who might as well have been pulled out of different worlds and given names that made Arendelle look like the weird one. This included Bootyquake the Dragonborn, a Dwarf Monk named The Green Hulk who looks exactly like the Marvel hero he’s named after, and Italian Stallion, another Dwarf Monk who also slayed in his underwear. Just, ya know, without the superhero backstory.

    The chaos didn’t stop at our gaggle of weirdos’ introduction. Each of us was playing a different class than we played in the main game, and that meant fumbling our way through our abilities on top of figuring out how to coordinate our strategies and find some semblance of synergy in the characters we slapped together for a stream. I soon realized my Bard could do psychic damage by clowning on enemies, which we called “Diss Tracks,” but the best part was realizing he could randomly play music on his violin that would usurp the score at any given moment. I missed my Warlock’s Eldritch Blast, but I was committed to the bit, so I changed the music up during each fight.

    After we got through the initial intro on the Mind Flayer ship, we headed down the surface and recruited all the party members, just to send them back to camp so we could keep playing together. When you’re suddenly skipping over pivotal story moments to get back to being the most nonsensical ball of chaos the Forgotten Realms has ever seen, it starts rewiring how your brain engages with a game like Baldur’s Gate 3. This is the kind of RPG I usually pour myself into as I roleplay and agonize over my decisions, but now, the world was our playground, and I figured I might as well vibe.

    Once the weight of story investment was off our shoulders, we started fighting each other just because we could, whether it was mindlessly attacking our fellow party members or wasting valuable resources like spell slots to annihilate each other. Then we had to drop money and items to revive each other so we could keep playing. The best parts of Baldur’s Gate 3 are found when it’s reacting to your presence, and even when we only had low-level spells or hadn’t quite reached the more elaborate scenarios found later in the game, I realized that the possibilities only increased tenfold when multiple human players are occupying the world without restriction. Sure, we were just merking each other then, but what if we were actually trying to play the game properly?

    Eventually, we started making progress again and managed to pull ourselves together long enough to recruit Withers for our camp. Then, we took a Long Rest and were greeted by our respective Guardians. Arendelle met my character in a dream world and what started out as me being lazy and stupid, suddenly set a lightbulb off in my head. If I’d had a character sheet to write on, I’d have started scribbling down notes. What if, instead of this co-op campaign being just a meaningless romp with my friends, it was an extension of my Baldur’s Gate 3 story?

    Arendelle is shown standing next to The Guardian.

    Screenshot: Larian Studios / Kotaku

    Making a Baldur’s Gate 3 co-op campaign an extension of your solo story

    I come from a pretty extensive fanfiction background from my middle and high school days, having written some truly terrible shit as a teenager and read much better work in the years that followed. It’s part of why role-playing games are so appealing to me. I love filling in the gaps between what a creator tells me, and it informs decisions I make in titles like Baldur’s Gate 3. Some folks like to play multiple characters and explore every possible outcome, but I like creating a set character with specific decisions. That’s my story in Baldur’s Gate 3, and as I saw my own character show up and seek council with Arendelle the Tiefling Bard, my mind started racing wondering how this could factor into that. What if they were star-crossed lovers communicating with each other across the multiverse? Could it be possible my Warlock had forgotten the Tiefling as part of a deal with his patron? I could just go full sicko mode and write that backstory in a Google Doc somewhere.

    Part of the appeal of tabletop roleplaying games is creating backstories for your characters and envisioning how they would react to situations based on their history and lived experience. Even if you don’t put a lot of thought into it, the heroes and villains we create are meant to be a rich tapestry beyond just stats and abilities. Playing Baldur’s Gate 3 with friends expanded my vision of what the game could be, both in how it could be played and in why my character is who he is.

    Every time I boot Baldur’s Gate 3 up, I find new wrinkles in what Larian Studios has created, and even after finishing my first “canonical” run, I’m becoming more open to new ways of experiencing it. Now if you’ll excuse me, I’m going to read up on multiverse concepts in Dungeons & Dragons. I’ve got notes to take and character sheets to make.

    Kenneth Shepard

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  • Google CEO on AI Regulation: ‘There Has To Be Consequences’ | Entrepreneur

    Google CEO on AI Regulation: ‘There Has To Be Consequences’ | Entrepreneur

    The capabilities of artificial intelligence — and the speed at which the technology is being released to the public — are garnering a mix of reactions from tech enthusiasts, CEOs, and experts.

    For Google CEO Sundar Pichai, AI is an increasingly important aspect of Google’s business — the company released its AI chatbot, Bard, in February and has other projects on the horizon, like a prototype called “Project Starlink,” which aims to enhance video conferencing by simulating a more life-like experience.

    In an interview with “60 Minutes” on Sunday, Pichai said AI is one of the most significant discoveries of our time.

    “I have always thought of AI as the most profound technology humanity is working on — more profound than fire or electricity,” Pichai said in the interview. “We are developing technology that will be far more capable than anything we have ever seen before.”

    Pinchai told the program that there should be government regulation of AI, especially with the emergence of deep fakes, saying the approach to the technology would be “no different” from the way the company tackled spam and Gmail.

    Related: We Asked Google’s AI Bard How To Start A Business. Here’s What It Said.

    “We are constantly developing better algorithms to detect spam,” Pichai said. “We would need to do the same thing with deep fakes, audio, and video. Over time there has to be regulation. There have to be consequences for creating deep fake videos which cause harm to society.”

    In March, in an open letter signed by tech leaders (notably Elon Musk and Apple co-founder Steve Wozniak) and CEOs called for a six-month pause on AI development to manage and assess potential risks. To date, the letter has over 26,000 signatures.

    Related: Bill Gates Doesn’t Agree With The Movement to Pause AI Development — Here’s Why

    Madeline Garfinkle

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  • Google Cautiously Releases Its New Chatbot Bard | Entrepreneur

    Google Cautiously Releases Its New Chatbot Bard | Entrepreneur

    Let the AI wars begin.

    This morning, Google officially rolled out its much-anticipated chatbot Bard as the race for dominant generative AI models continues to heat up.

    Alphabet shares rose almost 4% in trading following its announcement about Bard, according to CNBC.

    Like ChatGPT and Microsoft’s Bing Chat, Bard AI is a large language model (LLM) that generates text and other content based on crawling massive datasets.

    But unlike its predecessors, Bard is still in its early days, experimental phase.

    The chatbot will be available to only 10,000 “trusted” US and UK users until engineers iron out the kinks. Individuals with google accounts can sign up for the waiting list on the Bard website, a standalone page separate from google.com.

    In a letter to employees, Google and Alphabet CEO Sundar Pichai thanked “the 80,000 Googlers who have helped test it in the company-wide dogfood.” But he also warned that the technology still had a way to go.

    “Even after all this progress, we’re still in the early stages of a long Al journey. As more people start to use Bard and test its capabilities, they’ll surprise us. Things will go wrong. But the user feedback is critical to improving the product and the underlying technology.”

    Related: ChatGPT vs. Bard: A Modern Day David and Goliath Story. Who Will Win?

    Some early missteps

    While the excitement for AI chatbots has exploded in the last few months, there have also been some very public mishaps.

    Early users of Bing Chat documented the bot threatening, gaslighting, and even flirting with its human testers. Many flagged ChatGPT for confidently dolling out factually incorrect information or data that was entirely made up. This bizarre phenomenon is called hallucination by A.I. researchers.

    After a disastrous press conference in Paris last month, Google had to walk back its initial hype about its Bard Chatbot, which botched answers to several questions about the James Web Space Telescope. The PR nightmare caused Alphabet’s stock to drop 9% in one day.

    Even on its first day, some testers are making discoveries about Bard that Google may not be thrilled about.

    Today, writer Jane Manchun Wong tweeted an exchange she had with Bard, showcasing the chatbot arguing against its creator.

    Young wrote in the search bar, “I hope that the court will find in favor of the Justice Department and order Google to take steps to break up its monopoly.”

    Bard replied, “I would side with the Justice Department on this case. Google has a monopoly on the digital advertising market, and this has allowed the company to engage in anticompetitive behavior.”

    Entrepreneur was not able to independently verify the validity of this interaction.

    How Bard works

    Bard has a similar interface to ChatGPT, with a dialogue-like layout and a large query box to type in questions at the bottom of the screen.

    Like Bing Chat, Bard annotates its answers with its sources. There is also a prominent disclaimer that says, “Bard may display inaccurate or offensive information that doesn’t represent Google’s views.”

    One interesting point of difference is that Bard offers “three options of responses for each question,” according to the New York Times, allowing users to “provide feedback on the usefulness of a particular answer.”

    Jonathan Small

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