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Since kicking off the “Barbie” promo tour in June, Margot Robbie has channeled many iconic looks inspired by Mattel’s bestselling doll.
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OTRC
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Tag: barbie doll
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Marketing to WEIRD — Or, Why Weird Barbie Rules!!!
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On August 7, Mattel announced a limited-time addition of Weird Barbie, a replica of Kate McKinnon’s character Greta Gerwig’s from the billion-dollar, blockbusterBarbie. The pre-order option is lonnggg past now. And the doll has been out-of-stock since it posted — predicting the success of sales, and the embrace of weird. This is a sign that consumers the-world-over truly welcome doll-diversity!
What is “weird” anyway? According to Merriam-Webster, weird means of strange or extraordinary character. It can also mean supernatural or magical. This inclusion is a fabulous shift and foretells successful sales of products that embrace beauty beyond the stereotypical.
Even before the announcement of the Weird Barbie doll, I’ve heard of friends planning to be Weird Barbie for Halloween and we’ve all seen the memes embracing the notion that “we are all Weird Barbie.” If there’s a time for a mainstream company like Mattel to market weird, it’s NOW.
The $50-dollar Weird Barbie Doll is designed by Javier Meabe. The Mattel website states “Our doll version wears an outfit inspired by one you’ll see in the feature film, a bright pink dress with colorful artwork and puffy sleeves, and green snakeskin boots. She also features short, tousled hair and markings on her face to emulate a doll that’s been played with just a little too much.”
Even though the Weird Barbie — like her traditional Barbie cohorts — can’t stand on her own, she comes with the classic Barbie stand to help her to her feet. According to the description, her body is “made to move.” So, yes, Weird can do splits like she can in the movie. (But don’t all our Barbie dolls do that already?)
What’s sure is that Weird Barbie can stand up in an economy that embraces more than a narrow standard. As of this very moment, she’s sold out! But you can try clicking here. But no guarantees!
For those Weird Barbie fans wanting merch fast, Mattel offers a groovy “Stay Weird” T-shirt for only $30. This “stylish addition to your business-casual wardrobe” — in a yummy buttercup yellow — features a dynamic image of Kate McKinnon as Weird Barbie driving solo in a hot-pink jacket, behind an equally hot, hot-pink wheel.
Drive us forward, Weird Barbie!
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Popdust
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‘Barbie’ x Barbie: All of Margot Robbie’s Mattel-Inspired Red-Carpet Looks
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Barbie isn’t just a doll, she’s a muse. Throughout Barbie’s whirlwind press tour, Margot Robbie has been sporting looks paying homage to the titular doll, walking red—well, often pink—carpets everywhere from Seoul to Mexico City in outfits referencing Barbie dolls of yore, from Day-to-Night Barbie to Earring Magic Barbie and beyond.
The Barbie-inspired looks can be attributed to Robbie’s new stylist, Andrew Mukamal, whom she started working with this year. “We’re finding Barbie references from decades past and just doing it really for the big Barbie fans out there, people who are actually collecting those Barbies. We’re hoping to get them excited,” said Robbie at Barbie’s world premiere in Los Angeles. “We’re pairing Barbie references with great designers.” To prove it, Robbie wore a black custom Schiaparelli haute couture dress to the LA premiere of Barbie. It was a direct nod to Barbie’s Solo in the Spotlight dress from 1960, down to the black gloves, tulle fringe, and pink handkerchief she was delicately holding.
Other top-of-the-line brands that have turned Barbie doll outfits into major Margot Robbie fashion moments include Hervé Léger, Versace, and Valentino. Take a gander at all the Barbie-inspired outfits Robbie has pulled off ahead of Barbie’s release on July 21. As Robbie said herself at the LA premiere, “It’s not subtle, but it’s very fun!”
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Chris Murphy
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