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Tag: Ask a Makeup Artist

  • Makeup Artists Use These 18 Foundations to Make Dark Spots Vanish

    Makeup Artists Use These 18 Foundations to Make Dark Spots Vanish

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    Admit it: There have definitely been moments when hyperpigmentation has waged a lengthy war and won against your favorite concealers and foundations that promise medium-to-full coverage but fail to deliver. When this happens, the blame shouldn’t be placed on the health of your skin (hyperpigmentation is a natural occurrence, especially among those with naturally tan and deep skin tones), but it can be disheartening to work with. As a dark-skinned woman who, over time, has developed dark spots around the nose, mouth, and eyes from sun exposure and other natural environmental aggressors, I’ve had more than enough experiences with foundations that don’t pull off the vanishing act on my pesky problem areas.

    There have, however, been a few that have completely beaten the odds, giving me and others in a similar boat the even, healthy-looking complexion we desire. Below is your ultimate Who What Wear guide to the best medium-to-full coverage foundations on the market, according to thousands of reviews, makeup-artist endorsements, and photographic proof on all skin tones. From drugstore brands to luxury buys, these are the foundations that will prove all naysayers wrong, supplemented by tips and tricks from celebrity makeup artists that will make them worth the investment. Keep scrolling!

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    Maya Thomas

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  • Makeup Artists, TikTok, and Editors Say These Are the 13 Best Matte Foundations

    Makeup Artists, TikTok, and Editors Say These Are the 13 Best Matte Foundations

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    Matte foundations are often formulas that don’t contain heavier oils that might cause shine and oiliness on the skin. To help balance the skin, it’s a good idea to look for formulas that contain light hydrating skincare ingredients like hyaluronic acid, snow mushroom, or noncomedogenic oils.These will help keep your skin hydrated without clogging pores, causing breakouts, or excess shine. Loiz also has a few more tips.

    “With matte foundations, I like them to have a satin velvet finish so the skin still looks natural and soft,” she says. “I’m not a fan of skin looking too heavy or powdery from matte foundations. Matte foundations are usually oil-free formulas that help skin that is on the oilier side or skin with larger pores. They help even out oily skin and conceal those larger pores. They’re often medium to full coverage as well, so make sure you start out with a light hand and add more only if you need it.”

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    Shawna Hudson

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  • Makeup Artists Agree: These Are the Best Foundations for Asian Skin Tones

    Makeup Artists Agree: These Are the Best Foundations for Asian Skin Tones

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    Even if you do go for a more neutral-tone foundation, it’s still useful to know your undertone, not just for foundation purposes, but also for choosing other types of makeup, like lipsticks. Start by looking at the veins on the inside of your wrist. If your veins look green, you probably have a yellow and warm undertone. If blue, you have a cooler undertone. “The tricky part is when you have red, orange, or green undertones, which could happen in deeper Asian skin tones, but as long as you do the vein test, you will get a pretty good guide,” Soh says.

    Soh also suggests taking photos of yourself in bright daylight to see which tones (warmer or cooler, both in clothes and makeup) suit you better. “It also helps taking photos standing next to other people with distinct yellow or blue undertones,” he says. “A friend might be the same tone as you but have a warmer (tanned) or cooler (pinky or rosy) undertone. You might see to have a slightly green cast which would mean you have an olive tone.”

    And sometimes you might just have a neutral tone after all. Martin says if it’s challenging to noticing your undertone straight away, it’s more than likely that you’re neutral. He recommends neutralizing any redness around the nose or flushed cheeks with either a corrector or warm undertone to counter the redness.

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    Sarah Yang

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  • A Celebrity Makeup Artist Walks Into Ulta—These Are the Foundations She’d Snag

    A Celebrity Makeup Artist Walks Into Ulta—These Are the Foundations She’d Snag

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    I, being a curious beauty editor, am always wondering what celebrity makeup artists are buying from retailers like Sephora, Ulta, and even the drugstore. After all, they might be masters at their craft, but I often forget that they’re buying and using the same products that we are—just in a much better way.

    As usual, that curiosity peaked and I reached out to celebrity MUA Lisa Aharon to give me the scoop on what exactly she would buy at Ulta. For starters, she’s always stocking up on sun protection, specifically, Supergoop! products. “I’m a sunscreen enthusiast and wear it daily to avoid immediate and long-term damage to my skin,” she says. “As a makeup artist, the selection of finishes Supergoop! makes are key for creating specific looks while [also] protecting my clients’ skin.” What I really wanted to know about, though, is what foundations from the retailer she thinks are the best buys. Because all great makeup looks start with a proper base, right? Aharon happily provided some solid picks. If you’re curious which Ulta faves she keeps in her kit, keep scrolling.

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    Shawna Hudson

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  • 16 Foundations That Are Superior to All Others If You Have Acne-Prone Skin

    16 Foundations That Are Superior to All Others If You Have Acne-Prone Skin

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    With many foundation formulas now boasting skincare ingredients like hyaluronic acid and niacinamide, it’s a good idea to seek those out if you have acne-prone skin. Niacinamide can help control oil production if you have oilier skin and can help curb breakouts. Hyaluronic acid provides light hydration without being heavy or clogging pores. Soothing and moisturizing ingredients like aloe vera can also be good for redness. Additionally, if your skin can tolerate it, some foundations even have acne-fighters like salicylic acid in it. Derms and makeup artists have a few other tips. 

    “[Certain] foundations can trigger acne breakouts, but don’t despair, with the right products and skincare regimen you can wear makeup,” says board-certified dermatologist, Snehal Amin, MD. “Look for labels that say ‘oil-free’ and ‘noncomedogenic.’ The same rules apply for makeup removers—choose oil-free products and avoid scrubbing the skin. Sometimes, it’s not the actual skincare product or makeup that is triggering your acne, but rather the makeup brushes and applicators you’re using. They can harbor acne-causing bacteria, dead skin cells and oils. Clean frequently and don’t share them.”

    Makeup artist Alexa Perisco also says there are a few things to keep in mind when selecting the best foundation for acne-prone skin. “Don’t pick up the moisture-targeted foundation formulas, most of these contain a high percentage of mineral oil which can cause breakouts,” she shares. Finally, our third expert, board-certified dermatologist Azadeh Shirazi, MD, has one last piece of advice. “Avoid heavy formulas—particularly ones with petrolatum, mineral oil, lanolin, coconut oil, avocado oil, and silicones as they tend to clog pores,” she says. “Also avoid added fragrances that can cause new pimples to form and irritate existing pimples. You’ll also want to steer clear of foundations with a waxy emollient like myristyl myristate as they tend to cause buildup and congestion in pores. Go for oil-free, lighter foundations that have hyaluronic acid.”

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    Shawna Hudson

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  • We ID’d the Exact Sculpting and Bronzing Products Celebs Wear on the Red Carpet

    We ID’d the Exact Sculpting and Bronzing Products Celebs Wear on the Red Carpet

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    “For most skin tones, bronzers add a healthy glow that can accentuate your features and give you a more youthful and rested appearance without the dangers and premature aging that can come from the sun,” Bass explains. Recently, Bass created a brilliantly bronzed makeup look for actress Toni Collette at the Mafia Mamma and decided to use bronzer to complement the actress’s white Valentino gown. For anyone looking to add some warmth and dimension to their makeup look, investing in a bronzer may be a game changer.

    As with any makeup product, there are ways to ensure your makeup looks its best. “The biggest mistake with bronzer is using a color that doesn’t work for your skin tone,” says Quynh, who just worked with Wong for the premiere of Beef to create this sun-kissed look. Luckily, for every makeup difficulty, there’s a tried-and-true solution. “Foundation colors mimic skin tones better, so it will be easier to blend and look more natural and less orange,” Quynh continues. “You want to go at least three to four shades darker than your skin.” Her biggest tip for application? Focusing the product on the chin, forehead, and cheeks before guiding it up to the hairline before lightly blending down to the center of the face for a finished look that mimics where the sun would hit the skin.

    If you feel inspired to give bronzing and sculpting your face a try, keep scrolling to discover which products our experts gravitate toward and which ones we’re adding to our shopping carts ASAP.

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    Maya Thomas

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  • How to Apply Concealer the *Right* Way, According to a Celebrity Makeup Artist

    How to Apply Concealer the *Right* Way, According to a Celebrity Makeup Artist

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    You might be surprised to learn that I only recently added a good concealer to my everyday makeup routine. And this isn’t because I had no desire to use it previously—I’d just never learned the *right* way to apply it without it creasing or looking cakey. If I ever struggled with things like dark circles or puffiness around my eye area, I would mostly rely on eye cream to get me out of a jam. Although that’s still pretty effective for me, now that I’m a beauty editor, I’m able to reach out to my arsenal of makeup experts for advice.

    Concealer can be extremely handy for various concerns—blemishes, dark spots, under eye bags, and even dullness. If you’re like my former self and could use a few concealer-related tips from the pros, keep on reading. I tapped celebrity makeup artist Elizabeth Seropian to share all her advice on how to apply concealer for every concern.

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    Shawna Hudson

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  • Makeup Artists Use These Three Tricks For The Best Bronzed Makeup Looks

    Makeup Artists Use These Three Tricks For The Best Bronzed Makeup Looks

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    “Start with less [bronzer] and build more (it’s always easier to add than remove!) Blend, blend, blend,” shares bareMinerals Global Makeup Artist and Educator Carly Giglio. “Choose a color that’s 1-2 shades deeper than your skin tone – stay within your undertone for a natural use of color. Use shimmering bronzers on the cheeks as opposed to shimmer on the hollow cheek bones (if you are using bronzer to create a soft sculpt keep it matte/soft matte).” Out of all the common mistakes made by makeup novices, Giglio identifies three: selecting the wrong color for one’s skin tone, applying too much of the product, and not blending enough. Bronzer, when used to add warmth to the skin tone, can even pair well with and compliment blush in many ways.

    An example of this is by using bronzer as a sculpting product to hollow out the cheek bones, temples, chine, and jawline followed by sweeping blush across the cheeks and blending the two together for a seamless application. Another way Giglio recommends using bronzer is by using it to achieve the perfect sun-kissed look. “Placement for bronzer in this look is about applying where the sun would naturally hit (think about where you get the most color!) Cheeks, bridge of the nose, forehead, chin,” begins Giglio. “Once you apply your bronzer there, sweep a touch of blush over top the cheeks to add that natural sun-kissed flush.”

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    Maya Thomas

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  • Your Makeup Isn’t Reaching Its Full Potential Unless You Know This Primer Trick

    Your Makeup Isn’t Reaching Its Full Potential Unless You Know This Primer Trick

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    According to Nguyen, face primers allow for smoother makeup application and help promote the longevity of your makeup when applied correctly. “You can apply primer to certain areas of your face where the skin tends to be more oily, such as the T-zone, or you can apply it all over your face,” explains Nguyen. He recommends applying face prime after using your favorite moisturizer—think of primer as the base on which you’ll build the rest of your makeup on. 

    Nguyen’s top primer trick? Correctly identifying what primer will best cater to your skin type. Depending on your skin type, a primer can help reduce or even erase dryness, discoloration, hyperpigmentation, and other imperfections. Some primers can also help those with oily skin. Primer is truly a miracle product in that it not only helps create your makeup look but also helps ensure longer wear.

    Primer can make a big difference in the final result, trust me! Ready to upgrade your makeup application game with Nguyen’s help? Read on to discover his favorite primer, plus the ones Who What Wear beauty editors recommend. You’ll want to get your hands on one before you reach for your makeup again.

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    Maya Thomas

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  • Almond-Shaped Eyes? 10 Game-Changing Tips Celeb Makeup Artists Want You to Know

    Almond-Shaped Eyes? 10 Game-Changing Tips Celeb Makeup Artists Want You to Know

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    As versatile as almond-shaped eyes are, embracing your natural shape can truly make them stand out. “I personally believe each eye will bring out the most flattering and natural shape of each eye on its own,” begins Baker. “Some eyes work particularly well with eyeliner and the feline look. And some are rounder, where I go for the more Dolly look. Each eye almost takes me to a different look.” For example, when working with clients like Olivia Wilde, Baker goes for a smoldering feline definition, but when working with a round shape, she goes for more of a romantic makeup look. No matter the eye shape, your makeup look is what you make of it.

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    Maya Thomas

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  • If You Have Combination Skin, These 17 Primers Will Be Your Saving Grace

    If You Have Combination Skin, These 17 Primers Will Be Your Saving Grace

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    Achieving flawless-looking makeup starts with providing a smooth and even-toned base over which all other products are applied. Makeup primers are a key component of this, lessening the appearance of fine lines, pores, and wrinkles and locking in hydration where the skin needs while keeping your makeup budge-free. Like all skin types, combination skin can definitely be affected by the products you use, as harsh, irritative ingredients can result in rough patches and further damage to the skin’s barrier. With this in mind, identifying the makeup primers that keep your skin looking and feeling gorgeous can be easier said than done. Keep reading to learn everything you need to know about primers straight from a makeup artist and shop some of Who What Wear’s favorites.

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    Maya Thomas

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  • TikTok Is Obsessed With “Coquette” Makeup and so am I—Here’s What You Need

    TikTok Is Obsessed With “Coquette” Makeup and so am I—Here’s What You Need

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    The next makeup artist I had the pleasure of speaking to was Katrina Klein, a British, Los Angeles–based celeb makeup artist who has worked with talent including Bailee Madison, Lucy Hale, Brianne Howey, and Sophia Bush. Her work can also bee found in publications such as Cosmopolitan and Billboard. “I think [coquette] has become so popular because it’s another nostalgia-based trend, which people are loving at the moment,” Klein begins. “We have had Y2K, grunge, and now coquette too, which is very early 2000s.” Like Ghodstinat, she defines coquette-inspired makeup as feminine, flirtatious, and playful while also highlighting touches of pink, shimmer, bows, and flushed cheeks as its characteristics. 

    Her favorite recent takes on the coquette makeup trend? Lizzo’s look on the Grammy’s red carpet and on the runway, as well as Simone Rocha’s recent fall 2023 show that featured the addition of silk bows under the eyes of models. Another source of inspiration this makeup artist looks to is none another than Netflix’s hit historical fiction-romance Bridgerton created by showrunner Shonda Rhimes. Scroll on to see which makeup products Klein reaches for when creating a fun and playful coquette-inspired look.

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    Maya Thomas

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  • You’d Never Guess This Underrated Foundation Works Wonders for Mature Skin

    You’d Never Guess This Underrated Foundation Works Wonders for Mature Skin

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    Shopping for a powder foundation can be tough in general, but if you have dry or mature skin, it can be even more of a challenge. Although most people consider powder foundation strictly for those with oily skin, that’s not always the case. Celebrity makeup artist Allison Kaye says there are a few things to look for in a powder foundation if you do happen to have mature skin and would like to try one. “You should look for microfine powder foundations to prohibit the powder from settling into fine lines and wrinkles,” she says. “The microfine powders will have more of a velvet feel to them and will sit more evenly on your face.”

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    Shawna Hudson

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  • Foundation Sticks Are Taking Over—11 That Makeup Artists and Editors Swear By

    Foundation Sticks Are Taking Over—11 That Makeup Artists and Editors Swear By

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    Foundation (much like mascara) can be a very personal thing. Some prefer a liquid or powder formula, while others thrive by using a quick swipe-and-blend method with a trusty stick. I will tell you one thing. Celebrity makeup artists and beauty editors alike happen to use foundation sticks the most. Why? Well for starters, celebrity makeup artist Judi Gabbay considers them the easiest and most effortless way to apply a base.

    Editors and makeup artists also agree that using a beauty sponge is key when applying a product like this. It helps create a gorgeous, seamless finish no matter what level of coverage you’re looking for. If you’re now itching to try one for yourself or are looking for some new favorites to add to your rotation, keep scrolling! I’ve rounded up a comprehensive list of editor- and makeup artist–loved foundation sticks below.

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    Shawna Hudson

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  • Ariana Grande’s Makeup Artist Showed Me How to Re-Create Her Most Iconic Looks

    Ariana Grande’s Makeup Artist Showed Me How to Re-Create Her Most Iconic Looks

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    I might be showing my quirkiness a little bit here, but believe me when I say that I’m always prepared (with notes) to argue with anyone who tells me they didn’t like Ariana Grande’s iconic video for her hit single “Thank U, Next.” I know I’m being a tad dramatic, but when a piece of *art* captures and re-creates the iconic movies of your teen years perfectly, you tend to go a little overboard on the love and affection. 

    Although it has been years since the video’s release, I was delighted to learn recently that Grande and her brand R.E.M. Beauty decided to give the people what they want in the form of a gorgeous new Thank U, Next collection that pays homage to the video. In addition to receiving the news about the launch, I was also excited to learn that Grande’s longtime makeup artist Daniel Chinchilla shared a few tips in a YouTube video on how to create one of Grande’s iconic looks using the new collection. Don’t worry, I made sure he didn’t stop at just one look, either. I asked Chinchilla for a second look he would choose to re-create, along with the products he’d use to do it. Keep scrolling—lots of invaluable makeup advice ahead.

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    Shawna Hudson

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  • Your Under-Eye Concealer Will Look Invisible as Long as You Use *This*

    Your Under-Eye Concealer Will Look Invisible as Long as You Use *This*

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    Take it from someone who had to learn the hard way: The right set of brushes can totally change how your makeup looks for the better. I’m not sure what I was doing before I invested in a good set of foundation and concealer brushes, but I will say that since I’ve been using them, my makeup looks smoother, more natural, and takes far less time to apply. I know that sounds like a train you want to hop on, so you’re going to want to pay attention. 

    Concealer, in particular, can be tricky to apply without going overboard, right? Using a good brush can change all that—especially if you’re applying it in the under-eye area. Makeup artists have a few tips for us in this regard. Editorial makeup artist Sara Talias says, “The trick to applying concealer with a brush is to use a very small amount of concealer and start on the inner corner of the eye where there is typically the most darkness, applying the product in a stamping motion,” she says. “Working the concealer into the skin in this way ensures you get maximum coverage with the least amount of product. Too much concealer under the eye will crease and actually accentuate dry skin.” 

    Celebrity makeup artist Allison Kaye also has another key tip to ensure flawless application. “When applying concealer with a brush, don’t swipe the product back and forth, as it will cause it to disappear. Pat the product on with the brush!” Whether you’re looking to conceal dark spots, blemishes, or under-eye circles, find the best concealer brushes for each below.

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    Shawna Hudson

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  • 6 TikTok Beauty Trends That Will Become Exponentially More Popular This Year

    6 TikTok Beauty Trends That Will Become Exponentially More Popular This Year

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    For the scoop on all things nail-related, I turned to celeb manicurist and content creator Hannah Lee. Her star-studded client list includes the likes of Zendaya, Gal Gadot, Zoe Saldaña, and Jennifer Lawrence. When it comes to content creation, Lee does it all: from lighting, filming, taking pictures, and editing her work into videos. Lee’s prediction for viral nail trends in 2023? She thinks it will be chrome nails but “in a way where it’s more subtle like [with] little accents like a French tip or negative space” and airbrushed nails. For the latter, she highlights the growing popularity of aura nails (nail art featuring a circular ombré or gradient design that resemble aura photos). 

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    Maya Thomas

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  • I’m a Makeup Novice, so I Had a Professional Give Me Tips—See the Results

    I’m a Makeup Novice, so I Had a Professional Give Me Tips—See the Results

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    How long have you been a makeup artist? And what do you love about makeup?

    I’ve been a makeup artist for over 10 years. What I love about my career is being able to create, transform, play with color, textures, shapes, styles, get out the rules or norms, and also sometimes innovate by creating trends. Being able to travel and work alongside other artists has also been amazing. I’ve done so many things that only reaffirm my love for makeup. 

    What’s the number one tip you’d give to a novice when it comes to makeup? 

    My number one advice I always give is don’t be afraid of experimenting. Makeup is a lot of trial and error. Whether you’re a professional or just a makeup enthusiast, I always say that you have to go through everything. After you have tried it all, then it’s easy to define your niche. This also goes for your signature look. We all have one, but before you commit to a forever red lip or black liner, try a smoky eye, a colorful look, a pink lip, or whatever is calling you to try. 

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    Jasmine Fox-Suliaman

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  • Celebrity Makeup Artists Just Told Me to Buy This Mascara at Target

    Celebrity Makeup Artists Just Told Me to Buy This Mascara at Target

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    Anyone who knows me knows that I’m an advocate for drugstore mascaras. Quite a few of these budget-friendly (and unmatched) formulas have even earned a coveted spot on my list of top 10 mascaras of all time. Yes, they’re that good, and no, you don’t have to pay a fortune for good mascara.

    For years—even before I became a beauty editor—I shopped at one particular retailer for all my mascara needs. Would you believe me if I told you the absolute best formulas can be found at Target? Well, start believing, my friend. I’ve found so many great mascaras there over the years that simply aren’t talked about enough. Okay, maybe a few on this list happen to be TikTok famous, but I still think a majority of these deserve more love. I’m not the only one who thinks so. I also asked two celebrity makeup artists to give me the scoop on what mascaras they’d pick up if they were making a quick Target run. Keep scrolling—there are a few they agree are the best formulas the retailer has to offer. 

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    Shawna Hudson

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  • This Makeup Artist–Approved Cream Is Perfect for Dry, Mature Skin

    This Makeup Artist–Approved Cream Is Perfect for Dry, Mature Skin

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    I don’t know about you, but I think there’s a lot of confusion surrounding the difference between tinted moisturizers, BB creams, and CC creams. Truth be told, they’re actually all pretty similar with a few unique traits each. A tinted moisturizer can also act as a CC cream with the right ingredients, but the main thing that I’m going to clear up here is what a CC cream is versus a BB cream. Celebrity makeup artist Allison Kaye breaks it down for us. “A BB cream is a beauty balm or blemish balm,” she says. “This product is going to provide more of a sheer coverage and will have ingredients like moisturizer, SPF, and brighteners. The goal is to brighten and hydrate your face while providing very light coverage. CC cream stands for color corrector or complexion corrector and is meant to help with redness, dullness, uneven skin tone, and dark under-eye circles. CC creams usually have a matte texture and finish, whereas BB creams are going to be more glowy due to the hydrating/moisturizing properties in them.”

    That being said, BB creams are great for dry or mature skin types because they add another layer of hydration to the skin and can camouflage the look of sun spots or other skin damage. You can also go in with a foundation or concealer to add more coverage if desired. For the absolute best BB creams for mature skin, keep scrolling! We’ve rounded up a few below.

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    Shawna Hudson

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