ReportWire

Tag: Apple

  • iOS 26 Lets You Turn Off Liquid Glass (for Real, This Time). Here’s How.

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    If Apple was trying to make a splash with its Liquid Glass redesign of iOS 26, it succeeded—just maybe not in the way it had hoped to. In case you haven’t been keeping tabs on Apple’s ongoing iOS redesign saga, lots of people were (or are) kind of mad about the new look. And listen, I get it. Having converted to iOS 26 a few weeks back, there are some annoying choices, especially when it comes to accessibility. Let’s put it this way: contrast is not Liquid Glass’ strong suit. Personally, I’m more annoyed about Safari tabs getting buried beneath another tab, but who am I to tell you what to be grumpy about?

    So, if you’re one of the many people who are not super pumped about the whole glass part of Liquid Glass in iOS 26, you’ll be psyched to know that Apple has capitulated to demands for what’s ostensibly an off switch. That’s right, you can nuke Liquid Glass for real this time. Here’s how:

    • Download the latest version of iOS 26. That would be iOS 26.1 (not iOS 26.0.1, which you may already have downloaded).
    • Once the new version is installed, changing the look of iOS 26 is really just a settings tweak. Navigate to Settings, Display and Brightness, and then Liquid Glass.
    • Once you’re there, you can choose between two options: clear and tinted
    • You’ve probably already intuited that the “clear” one is more glass-like, while the “tinted” one basically kills the glass altogether

    That’s it. That’s all you have to do. It may not seem like much on the surface, but, historically, it feels like a big deal for Apple to let people roll back a design choice so pointedly. I guess you could characterize it in a couple of ways. On the one hand, it feels like Apple is giving in to the haters, which is objectively true. On the other hand, it feels like a rare case of Apple making a misstep so big that it has to walk the choice back fully.

    Maybe so many years of playing it safe with iOS generations have made Apple soft to criticism, or perhaps it has just forgotten how to innovate on a software level. Still, either way, it looks like Liquid Glass might not be the bright, shiny new future Apple had hoped for. Or at least not if you have the “tinted” option enabled in your settings right now.

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    James Pero

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  • Apple Expects to Break Holidays Sales Records While Most People Tighten Their Budgets

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    Bored of tech companies that spend amounts of money so big they’re meaningless to you, and doing so while talking like messiahs? Here’s a company that’s planning to rake in an unimaginable amount of money instead, but without so much fanfare: Apple. The world’s greatest quadrilateral prism manufacturer is expecting, according to Bloomberg’s Mark Gurman, to have its “first-ever $140 billion quarter” this holiday season.

    This wasn’t one of Gurman’s trademarked leaks, but a closer analysis of something Apple Chief Financial Officer Kevan Parekh said while on a conference call last week that was mostly about tepid sales in China this past quarter: the company’s holiday bounce-back is expected to show sales growth of 10% to 12%. That’s perhaps twice the 6% growth Wall Street analysts had predicted, and would be Apple’s “best iPhone quarter ever.”

    If you’re reading this and saying to yourself “I can barely pay my bills, and neither can anyone else I know. How is Apple going to make all this money?” here’s some context: Where the United States is concerned, this projection means rich people are going to be buying a lot of Apple products over the holidays. It’s always the case that consumers with disposable income spend more, but right now, with the majority cutting spending due to inflation and wage stagnation, places where people with normal incomes go in person to spend money—like Chipotle—are dying, and the strong consumer economy is propped up to an unusual degree by the spending habits of the rich.

    Apple’s retail stores are decidedly not in the same category as Chipotle, and according to Gurman, Apple stores are “preparing for an ‘overnight’” starting on Nov. 11. An “overnight” is a bit of Apple-ese that means rearranging the gadgets and perhaps putting up new marketing materials. There isn’t some new Apple product dropping to go along with this overnight, so, Gurman notes, “it’s more likely related to setting up stores for the holiday season.”

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    Mike Pearl

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  • Engadget review recap: An Apple duo, Sennheiser HDB 630, Lenovo Legion Go 2 and more

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    Techtober may have come to an end, but our reviews team is still hard at work with this fall’s haul of new devices. Over the last two weeks, we’ve tested two new Apple products, a powerful gaming handheld, some seriously impressive headphones and Meta’s sporty smart glasses — and that’s just the start. Read on to catch up on all you might’ve missed, including our picks for the best of 2025.

    Apple MacBook Pro M5 (14-inch)

    Apple

    The M5 14-inch MacBook Pro retains everything we love about Apple’s pro-grade laptops, while also adding in a much more powerful GPU.

    Pros

    • Faster GPU than M4
    • Excellent design
    • Wonderful keyboard and trackpad
    • Useful port selection
    • Long battery life
    Cons

    • No OLED screen option
    • Upgrades can get pricy

    $1,538 at Amazon

    When it comes to the new M5-powered MacBook Pro, the question isn’t whether it’s a capable machine or not. The real dilemma is whether to buy now or wait for even more muscle from the upcoming M5 Pro and M5 Max chips. “If you absolutely need a workhorse MacBook Pro today, you’ll have to settle for the M4 Pro and M4 Max (which are still far faster than the base M5 chip),” senior reviews reporter Devindra Hardawar explained. “But for most creatives, the M5 MacBook Pro offers an impressive balance of power and portability.”

    Sennheiser HDB 630

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    Sennheiser/Engadget

    Sennheiser moves closer to open-back performance in a set of closed wireless headphones with the HDB 630, but they look more midrange than high-end.

    Pros

    • Outstanding sound quality
    • High-res streaming dongle included
    • Lossless audio over USB-C
    • Extremely long battery life
    Cons

    • Expensive
    • Basic design with lots of plastic
    • Best audio performance requires extra steps

    $500 at Sennheiser

    Sennheiser uses a USB-C dongle to bridge the gap between wireless convenience and audiophile-grade sound quality with the HDB 630. The problem is they don’t really look like a set of high-end headphones and the $500 asking price is steep. “As good as the HDB 630 is sound-wise, I can also appreciate that these aren’t the best headphones for everyone,” I wrote. “If you crave the best sound quality that still offers the convenience of wireless headphones — and you’re okay with a few extra steps — the HDB 630 is a worthy investment. Just don’t leave home without that dongle.”

    Lenovo Legion Go 2

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    Lenovo / Engadget

    While it isn’t super affordable starting at $1,100, the Lenovo Legion Go 2 is like the SUV of gaming handhelds thanks to its combination of strong performance and unmatched adaptability.

    Pros

    • Good performance
    • massive 8.8-inch OLED display
    • Detachable controllers and built-in touchpad
    • Comes with a case
    Cons

    • Expensive, especially the Z2 Extreme model
    • Big and bulky
    • Finicky fingerprint sensor

    $1,100 at Best Buy

    Sometimes it’s better to have a utility player instead of a specialist. According to senior reviews reporter Sam Rutherford, that’s exactly what you get with Lenovo’s Legion Go 2. You encounter great performance from a device with a huge 8.8-inch OLED display, but the handheld is expensive and bulky. “Just like an SUV that might go off-road once or twice a year, you might not use the Legion Go 2’s full capabilities all the time, but when you do and everything comes together, you realize all that utility isn’t just for show,” he said. “While the ROG Xbox Ally X is the better value, I appreciate how Lenovo’s handheld was made to handle a variety of battle conditions.”

    Apple iPad Pro M5 (13-inch)

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    Apple / Engadget

    The iPad Pro remains perhaps the most impressive piece of hardware Apple sells, and it’s more powerful and capable than ever. Too bad it’s so incredibly expensive.

    Pros

    • M5 chip is a significant update for some GPU-powered tasks
    • Possibly the best screen I’ve ever seen
    • Extremely thin and light
    • First iPad with fast charging
    • iPadOS 26 is a major improvement
    Cons

    • Prohibitively expensive
    • Accessories like the Magic Keyboard and Apple Pencil Pro make it cost even more

    $1,249 at Amazon

    The M5 iPad Pro is impressive, but it’s also entirely too expensive. While the new chip offers a sizable upgrade, the screen is excellent and fast charging has finally hit the iPad, this model also requires you to spend more on accessories. “Unless you are going to use it as your main computer — all day, every day — and know exactly what benefits you’ll get from the iPad over a more traditional laptop, you’re probably better off buying an iPad Air and saving yourself a lot of money,” deputy news editor Nathan Ingraham wrote.

    Oakley Meta Vanguard

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    Engadget

    Wraparound frames aren’t for everyone, but the new look enables some unique capabilities that will appeal to even casual athletes.

    Pros

    • Better battery life, speakers and durability than Meta’s other glasses
    • Redesigned camera makes photos and videos more usable
    • Action button means you can do more without saying “Hey Meta”
    Cons

    • Hyperlapse clips are kind of jittery
    • More third-party app integrations, please

    $499 at Meta

    Meta’s sportier collab with Oakley has arrived, with a slew of features that might convince you to replace your action cam with a set of smart glasses. “If you’re a dedicated cyclist, runner, hiker or [insert outdoor activity of your choice], there’s a lot to like,” senior reporter Karissa Bell said. “The camera makes a lot more sense for action cam-like POV footage, and better video stabilization means you’re more likely to get shots you actually want to share.”

    Other recent reviews

    In other reviews, deputy buying advice editor Valentina Palladino put the slightly updated Powerbeats Fit through their paces and senior reporter Igor Bonifacic went on a gaming spree with the Fractal Design Scape. Igor also spent some time with the Galaxy S25 FE and I test drove Amazon’s completely rebuilt Echo Studio. Senior writer Sam Chapman compiled a list of the best free VPNs and published an in-depth review of Private Internet Access VPN.

    Engadget’s best of 2025

    In case you missed it, we announced our best of 2025 earlier this week. We made our picks based solely on the highest review scores in a variety of categories, so there’s a range of devices that made the cut. Our editors also explained why each one was the best in its category, so this is a good opportunity to get reacquainted with this year’s crop of gadgets and services.

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  • Today’s best iPad deals include the standard iPad with the A16 chip for $299

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    Apple’s most recent iPad release is the iPad Pro with the new M5 chip (we called it “perhaps the most impressive piece of hardware Apple sells” in our review). Despite being only weeks old, it already has a $50 discount on the base configuration, bringing it to $949. As for the other iPads, we’re seeing a discount on the standard iPad with the A16 chip that drops it to $299. A handful of other Apple gear is on sale too, and we included those discounts below. There aren’t nearly as many hot deals as there were for October Prime day — we’re assuming most of the really steep discounts are being held in reserve for Black Friday — but until then, these are the best iPad deals we could find, along with other Apple discounts that are worth your time.

    Best iPad deals

    Apple

    The new base-model iPad now comes with twice the storage of the previous model and the A16 chip. That makes the most affordable iPad faster and more capable, but still isn’t enough to support Apple Intelligence. We didn’t think that was a issue and said so in our review, calling the slate “largely well-built and plenty quick for reading, watching and playing things.” It went as low as $279 in October and will likely do so again for Black Friday, but if you need one now, this is a decent discount. Also at Best Buy and Walmart.

    $299 at Amazon

    Apple iPad Pro (M5, 11-inch) for $949 ($50 off): Apple’s newest iPad came out earlier this month and is already seeing a $50 discount. That makes the model with 256GB of storage and Wi-Fi connectivity $949 instead $999. Both the silver and black colorway are currently discounted. We gave the new iPad Pro an 85 in our review and called it more powerful and capable than ever. It has an amazing screen and the build is stunning. It’s powerful enough to do just about anything a laptop can, but it’s almost impossibly thin and portable. That said, it’s probably overkill for most people, and the cost is almost prohibitively high. This discount makes it a little easier to take. Also at Best Buy and Walmart.

    Apple iPad (A16, 256GB) for $399 ($50 off): This deal isn’t an all-time low for the standard iPad model with 256GB of storage but it takes $50 off Apple’s list price. Also at Best Buy.

    Apple iPad Air (11-inch, M3, 1TB) for $949 ($150 off MSRP): The most recent iPad Air is a relatively minor update, as the only major addition is a more powerful M3 chip. However, we still recommend the Air over the base model in our iPad buying guide: Its display is laminated, more color-rich and better at fending off glare (though it’s still 60Hz); its speakers are more robust; it works with Apple’s best accessories and its performance should hold up better in the years ahead. This deal is only for the maxed-out model with 1TB of storage, but it ties the lowest price we’ve seen all the same.

    Best Apple deals

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    Apple

    The base configuration of Apple’s latest MacBook Air comes with 16GB of RAM and 256GB of storage and is currently $200 off. It tops our list of the best MacBook computers and is currently our favorite laptop overall. The performance is exceptionally excellent thanks to the M4 chip and the battery will last for 18 hours so you can get in a full day of work. It earned a 92 in our review thanks to its thin and light design, great keyboard and trackpad, and fast performance.  

    $799 at Amazon

    Apple Mac mini (M4) for $499 ($100 off): The newest version of Apple’s tiny desktop PC has a smaller overall footprint, a faster M4 chip, 16GB of RAM as standard (finally), two front-facing USB-C ports, an extra Thunderbolt 4 port and the ability to drive three external displays. It doesn’t have any USB-A ports, however. We gave the M4 Pro model a review score of 90. This deal is for the entry-level version with a base M4 chip, 16GB of RAM and a 256GB SSD — we’ve seen it fall as low as $469 in the past, but this is still a decent savings. Also at Walmart.

    Apple Pencil Pro for $99 ($30 off): The top-end option in Apple’s confusing stylus lineup, the Pencil Pro supports pressure sensitivity, wireless charging, tilt detection, haptic feedback and Apple’s double tap and squeeze gestures, among other perks. It’s a lovely tool for more intricate sketching and note-taking, but the catch is that it’s only compatible with the M4 iPad Pro, M2 and M3 iPad Air and most recent iPad mini. We’ve seen this deal fairly often over the course of the year, but it’s a fine discount compared to buying from Apple directly. Also at Walmart.

    Apple MacBook Air (13-inch, M4, 512GB) for $999 ($200 off): Apple’s latest MacBook Air is the top pick in our guide to the best laptops, and it earned a score of 92 in our review. It’s not a major overhaul, but the design is still exceptionally thin, light and well-built, with long battery life and a top-notch keyboard and trackpad. Now it’s a bit faster. (Though we’d still love more ports and a refresh rate higher than 60Hz.) This discount ties the all-time low for the model with 16GB of RAM and a 512GB SSD.

    Apple Watch Series 11 (GPS, 42mm) for $389 ($10 off): The latest flagship Apple Watch only hit store shelves last month, but Amazon is already selling it for $10 off. It doesn’t show up as a percentage off, but you’ll see some models listed at $389 instead of Apple’s $399 MSRP. If you’re new to Apple’s wearables or are ready to upgrade from a Series 9 or older, this is a good model to grab. If you’re coming from a Series 10, however, there’s not much need to upgrade as the only major change from last year’s model is a slightly larger battery and a tougher screen.

    Apple Watch SE 3 (GPS, 40mm) for $240 ($9 off): There’s a similar stealth discount for the newest budget model, the Apple Watch SE 3, at Amazon. It normally goes for $249 — again, not a big discount, but better than nothing if you’re looking to get onboard early. Apple gave this model some badly needed updates compared to its predecessor, including an always-on display, faster charging, better sensors and the same processor that you’ll find in the new Apple Watch Series 11.

    Read more Apple coverage:

    Follow @EngadgetDeals on X for the latest tech deals and buying advice.

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    Valentina Palladino,Amy Skorheim,Jeff Dunn

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  • Engadget Podcast: Would you trust a terrifying home robot?

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    Home robots are moving way beyond Roombas. 1X unveiled its NEO helper bot this week, a terrifying $20,000 machine that can perform basic tasks after you’ve trained it, and more complex tasks via teleoperation. In this episode, Devindra and Engadget’s Igor Bonafacic try to figure out why 1X made the Neo look like a murderbot, as well as the future they see for home robots. Also, we discuss last week’s AWS outage and our over-reliance on a single cloud provider, as well as Apple’s rumored push for OLED devices in 2026.

    Devindra also what’s with John Gearty, a former Apple Vision Pro engineer, about the state of Apple’s headset and the world of XR.

    Subscribe!

    Topics

    • Interview with John Gearty, former Apple Vision Pro engineer and founder of PulseJet Studios – 1:30

    • Robotics company 1X announces Neo, a $20k home assistant that might become autonomous…someday – 33:05

    • Amazon says automation bug caused AWS outage – 45:11

    • NVIDIA is the first company in history to hit a $5T market cap – 50:55

    • OpenAI finishes reorganization that paves path for future IPO – 55:21

    • U.S. Customs and Border Protection announces plan to photograph non-citizens entering the country for facial recognition – 1:08:45

    • Around Engadget: Billy Steele’s Echo Studio 2025 review – 1:17:25

    • Pop culture picks – 1:22:07

    Credits

    Host: Devindra Hardawar
    Guest: John Gearty
    Producer: Ben Ellman
    Music: Dale North and Terrence O’Brien

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  • Apple’s $100 Billion Secret: AI Gets the Hype, Services Still Bring in the Money

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    The company’s September quarter revenue hit $102.5 billion, an 8 percent increase year over year, driven by record iPhone and Services sales. iPhone revenue grew 4 percent to $209.6 billion for the year, while Services jumped 14 percent to $109.2 billion. The number that really matters—gross margin—reached 47 percent, which is close to a record high.

    The one thing that isn’t actually making Apple any money—at least, not right now—is its artificial intelligence push. But if you listened to Apple’s earnings call, you’d think the company’s future depends on its version of AI, or what it calls Apple Intelligence. In many ways it does, but there’s a difference between the hype and the real story here.

    Tim Cook couldn’t stop talking about how the iPhone 17 Pro and its “A19 Pro” chip were built for Apple Intelligence, or how the new Macs are “supercharging AI workflows,” with fancy technology like “neural accelerators.” Even the Apple Watch now uses machine learning to detect and send hypertension alerts. According to Cook, AI will make every Apple product “more personal, capable, and effortless.”

    That might be true, but Siri still can’t do most of the things the company promised a year and a half ago. Apple’s competitors are moving much faster and more aggressively–spending billions on AI infrastructure and models. The story for Apple isn’t the technology the company says it’s building. The story is the business it’s already built.

    That’s never been more clear than yesterday when, for the first time, Apple Services revenue passed $100 billion for the full year. The company wants to shift the narrative from Services to AI, but it’s still the Services business that quietly prints money.

    About three-quarters of Apple’s $416 billion in total revenue came from hardware—the iPhone, Mac, iPad, and everything else. The rest came from Services: things like iCloud storage, Apple Music, the App Store, AppleCare, and Apple TV.

    Well, let’s be honest—as much as Apple wants to talk about Apple TV winning Emmy awards, its Services business is mostly App Store commissions and the $20-ish billion that Google pays to be the default search engine in Safari. It turns out that selling Services is a very good business to be in, even if it’s not nearly as interesting or exciting as talking about AI.

    The reason should be obvious: Hardware sales come in spikes. People buy iPhones or new laptops every few years when they upgrade. But they pay for app subscriptions and AppleCare every month. It’s predictable. And they’re growing twice as fast as hardware—with margins that are twice as high.

    While Services are roughly a quarter of Apple’s revenue, they contribute a far larger share of its profit. That’s what makes this milestone—$100 billion in Services revenue—so important. It’s not just that Apple found a new way to make money off iPhone customers, it’s that it found a way to make money over and over again without needing to sell you something new.

    Listening to its earnings call, Apple wants to sound like an AI-first company, but it still behaves like a business dependent on 30 percent commissions. Contrast that with Google, which recently reported its first $100 billion quarter, and announced that it is pouring its search-ad profits into AI infrastructure. Google will spend more than $90 billion on GPUs, data centers, and model training.

    Apple, on the other hand, wants to talk about how its products are being built with AI in mind, but that looks a lot different from its competitors. It’s spending a lot of energy talking about AI, but far less money actually building it. Apple Intelligence may be the headline, but Services are still the business.

    Don’t get me wrong, that $100 billion it made from Services is very good for business. It’s the thing that has fueled Apple’s growth so far, and will continue to be its most important business for the foreseeable future. The only problem is whether its business will be able to catch up with the hype.

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Jason Aten

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  • Apple delivers strong quarter despite trade war challenges and ongoing artificial technology issues

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    SAN FRANCISCO (AP) — Apple delivered financial results during its summertime quarter that exceeded analyst projections, despite being caught in the crosshairs of a global trade war at the same time the trendsetting company is scrambling to catch up to its Big Tech peers in the artificial intelligence race.

    The performance announced Thursday was driven largely by strong initial demand for its iPhone 17 lineup that went on sale last month.

    Although the iPhone 17 lacks the AI wizardry featured in rival devices recently introduced by Samsung and Google, Apple spruced up its latest models with a redesign highlighted by a sleek “liquid glass” appearance on the display screens.

    Apple also largely maintained its pricing on its latest iPhones, despite being squeezed by the tariffs that President Donald Trump has imposed on the U.S. devices that the company mostly makes in India and China. The tariffs cost Apple $1.1 billion during the past quarter and are expected to cost another $1.4 billion during the final three months of the year.

    The formula apparently was enough to win over consumers, particularly in the United States and Europe, helping to produce iPhone sales totaling $49 billion during the July-September period, a 6% increase from the same time last year. That was slightly below the 8% jump in iPhone sales that had been anticipated by analysts, and less than the 13% bump in sales during the April-June period.

    IDC estimates that 58.6 million iPhones were sold worldwide in the July-September quarter, putting Apple second behind Samsung at 61.4 million of their Android-powered phones sold worldwide in the quarter.

    Buoyed by the iPhone results, Apple earned $27.5 billion, or $1.85 per share, nearly doubling its profit from a year ago. Revenue climbed 8% from a year ago to $102.5 billion. Both the earnings and revenue eclipsed the analyst forecasts that steer the stock market.

    Apple shares surged 3% in extended trading after the numbers came out.

    In a conference call with analysts, Apple CEO Tim Cook indicated his belief that the iPhone 17 lineup will continue to do well, predicting even more of the devices will be sold during the final three months of the year. “As we head into the holiday season with our most powerful lineup ever, I couldn’t be more excited for what’s to come,” Cook said. He cited the iPhone 17’s popularity in most parts of the world except China, where sales of the device dipped by 4% from a year ago.

    The Cupertino, California, company expects its iPhone sales to increase at least 10% from last year’s holiday season, according to projections provided by Apple’s chief financial officer, Kevan Parekh. Total revenue is expected to rise at a similar rate.

    Apple’s stock has been on a tear since a report earlier this month from the research firm International Data Corp. telegraphed the quarterly results with a preliminary analysis that concluded the company had set a new July-September record for iPhone sales. The rally catapulted Apple’s market value above $4 trillion for the first time earlier this week and now the stage is set for the shares to hit another new high during Friday’s regular trading session.

    But Apple has been widely seen as a laggard in the AI craze, one of the reasons that Nvidia — a chipmaker whose processors power the technology — became the first company to be valued at $5 trillion earlier this week.

    Apple had promised a wide array of AI features would be rolling out on last year’s iPhone models, but was only able to deliver a few of them. The missing upgrades included a smarter and more versatile version of its frequently flummoxed Siri virtual assistant – a makeover that Apple now doesn’t expect to complete until next year.

    But Apple has a long history of late starts when technology starts to head in another direction before it finally catches up and emerges as a front-runner.

    If Apple can pull it off again by eventually implanting more AI features on the iPhone, Wedbush Securities analyst Dan Ives believes those breakthroughs could boost the company’s market share by another $1 trillion to $1.5 trillion, translating into $75 to $100 per share.

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  • Nvidia Has Started the $5 Trillion Club. Here’s a Look at Its Rise, by the Numbers

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    Nvidia on Wednesday became the first public company to reach a market capitalization of $5 trillion.

    The ravenous appetite for the Silicon Valley company’s chips is the main reason that the company’s stock price has increased so rapidly since early 2023.

    Nvidia carved out an early lead in tailoring its chipsets known as graphics processing units, or GPUs, from use in powering video games to helping to train powerful AI systems, like the technology behind ChatGPT and image generators. Demand skyrocketed as more people began using AI chatbots. Tech companies scrambled for more chips to build and run them.

    Nvidia’s journey to be one of the world’s most prominent companies has produced some eye-popping numbers. Here’s a look.

    23 percent

    The percentage of stock-focused mutual funds and exchange traded funds tracked by Morningstar Direct with exposure to Nvidia. That’s 1,435 out of 6,198, and the exposure totaled about $1.3 trillion in market value across all the funds.

    $5.03 trillion

    Nvidia’s total market capitalization as of the close of trading Wednesday, tops in the S&P 500.

    Microsoft at $4.025 trillion and Apple at $4 trillion were next among the most valuable companies in the S&P 500. In all, nine companies in the index have market cap’s above $1 trillion.

    79

    The number of trading days it took for Nvidia’s market cap to grow from $4 trillion to $5 trillion. The market cap had jumped from $3 trillion on May 13, to $4 trillion on July 9 (41 trading days), although Nvidia had crossed and fallen back below the $3 trillion threshold a number of times between June 2024 and May 2025 before making the run to $4 trillion.

    18.6 percent

    The company’s contribution to the gain in the S&:P 500 this year as of Sept. 30, according to S&P Dow Jones Indices. Nvidia shares gained 39 percent in the first nine months of the year.

    $179.6 billion

    The net worth of Nvidia CEO Jensen Huang, according to Forbes, putting him eighth on its Real-Time Billionaires List. Elon Musk is No. 1 at $500.2 billion.

    $4.28 trillion

    The gross domestic product of Japan, the world’s fourth largest economy, according to the International Monetary Fund.

    $24.2 billion

    The amount of money Nvidia said it returned to shareholders in the form of stock buybacks and dividends in the first half of fiscal 2026.

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    Associated Press

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  • The CEOs of Apple, Airbnb, and PepsiCo agree on one thing: life as a business leader is incredibly lonely | Fortune

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    Being CEO has its many perks: Business leaders get to command the world’s most powerful companies, shape their legacies as pioneers of industry, and enjoy hefty billion-dollar paychecks. But in the steep climb up the corporate ladder, many won’t notice all the peers left behind until they’re looking down from the very top. It can be a lonely, solitary job.

    Leaders at some of the world’s largest companies—from Airbnb and UPS to PepsiCo and Apple—are finally opening up about the mental toll that comes with the job. As it turns out, many industry trailblazers are grappling with intense loneliness; at least 40% of executives are thinking of leaving their job, mainly because they’re lacking energy and feel alone in handling daily challenges, according to a Harvard Medical School professor. And the number could even be higher: About 70% of C-suite leaders “are seriously considering quitting for a job that better supports their well-being,” according to a 2022 Deloitte study

    To ward off feelings of isolation, founders and top executives are stepping outside of the office to focus on improving their well-being. Toms founder Blake Mycoskie struggled with depression and loneliness after scaling his once-small shoe business into a billion-dollar behemoth. Feeling disconnected from his life’s purpose and that his “reason for being now felt like a job,” he went on a three-day men’s retreat to work on his mental health. And Seth Berkowitz, the founder and CEO of $350 million dessert giant Insomnia Cookies, cautions bright-eyed entrepreneurs the gig “is not really for everyone.” 

    “It can be lonely; it’s a solitary life. It really is,” Berkowitz recently told Fortune.

    Brian Chesky, cofounder and CEO of Airbnb

    Eugene Gologursky / Stringer / Getty Images

    Airbnb’s cofounder and CEO Brian Chesky is one the most outspoken leaders in the business world waving the red flag on loneliness. Chesky described having a lonely childhood, pulled between his love for creative design and sports, never really fitting in. But his mental health took a turn for the worse once assuming the throne as Airbnb’s CEO. His other two cofounders—who he called his “family,” spending all their waking hours working, exercising, and hanging out together—were suddenly out of view from the peak of the C-suite. 

    “As I became a CEO I started leading from the front, at the top of the mountain, but then the higher you get to the peak, the fewer the people there are with you,” Chesky told Jay Shetty during an episode of the On Purpose podcast last year. “No one ever told me how lonely you would get, and I wasn’t prepared for that.”

    Chesky recommends budding leaders actually share their power, so no one shoulders the mental burden of entrepreneurship alone. 

    “I think that ultimately, today, we’re probably living in one of the loneliest times in human history,” Chesky said. “If people were as lonely in yesteryear as they are today, they’d probably perish, because you just couldn’t survive without your tribe.”

    Indra Nooyi, former CEO of PepsiCo

    Jemal Countess / Stringer / Getty Images

    Leaders at Fortune 500 giant PepsiCo face constant pressure from consumers, investors, board members, and their own employees. But it’s also tough to vent to peers who may not relate to—or even understand—the trials and tribulations of running a $209 billion company. Indra Nooyi, the business’ former CEO, said she often felt isolated with no one to confide in.

    “You can’t really talk to your spouse all the time. You can’t talk to your friends because it’s confidential stuff about the company. You can’t talk to your board because they are your bosses. You can’t talk to people who work for you because they work for you,” Nooyi told Kellogg Insight, the research magazine for Northwestern’s Kellogg School of Management, earlier this year. “And so it puts you in a fairly lonely position.”

    Instead of divulging to a trusted friend or anonymously airing out her frustrations on Reddit, Nooyi looked inward. She was the only person she could trust, even if that meant embracing the isolation. 

    “I would talk to myself. I would go look at myself in a mirror. I would talk to myself. I would rage at myself. I would shed a few tears, then put on some lipstick and come out,” Nooyi said. “That was my go-to because all people need an outlet. And you have to be very careful who your outlet is because you never want them to use it against you at any point.”

    Carol Tomé, CEO of UPS

    Kevin Dietsch / Staff / Getty Images

    Before Carol Tomé stepped into the role of the CEO of UPS, she was warned the top job goes hand-in-hand with loneliness. The word of caution didn’t phase her—at least, not at first. But things changed when she actually took the helm of the $75 billion shipping company. 

    “I would say, ‘How lonely can it really be? It can’t be that lonely?’ What I’ve since learned is that it is extraordinarily lonely,” Tomé told Fortune last year. 

    “When you are a member of an executive team, you hang together…Now, my executive team will wait for me to leave a meeting so that they can debrief together. It’s the reality and you have to get used to it. But it is super lonely.”

    Tim Cook, CEO of Apple

    NurPhoto / Contributor / Getty Images

    Apple CEO Tim Cook isn’t immune to the loneliness that often comes with the corner office. More than 14 years into his tenure, he’s acknowledged his missteps, which he called “blind spots,” that have the potential to affect thousands of workers across the company if left unchecked. Cook said it’s important for leaders to get out of their own heads and surround themselves with bright people who bring out the best in them. 

    “It’s sort of a lonely job,” Cook told The Washington Post in 2016. “The adage that it’s lonely—the CEO job is lonely—is accurate in a lot of ways. I’m not looking for any sympathy.”

    Seth Berkowitz, founder and CEO of Insomnia Cookies

    Courtesy of Insomnia Cookies

    Entrepreneurship can be a deeply fulfilling and rewarding journey: an opportunity to trade a nine-to-five job for a multimillion-dollar fortune, if all the right conditions are met. And while Insomnia Cookies’ Seth Berkowitz loves being a CEO and all the responsibilities that come with it, he cautioned young hopefuls about the weight of the career. He, like Cook, advises aspiring founders to counter loneliness with genuine, meaningful connections.

    “It can be lonely; it’s a solitary life. It really is. [During] the harder times, it’s very solitary—finding camaraderie, mentorship, some sense of community, it’s really important,” Berkowitz recently told Fortune. “Because I go so deep, it’s sometimes hard to find others and let them in.”

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    Emma Burleigh

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  • The stock market is breaking records. Time for a gut check

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    NEW YORK (AP) — Almost everything in your 401(k) should be coming up a winner now. That makes it time for a gut check.

    Not only is the U.S. stock market setting records, so are foreign stocks. Bond funds, which are supposed to be the boring and safe part of any portfolio, are also doing well this year, along with gold and cryptocurrencies.

    But in the midst of all the fun, it can pay to remember how you felt during April. That’s when financial markets were tumbling because of worldwide tariffs that President Donald Trump announced on his “Liberation Day.”

    Did all that fear push you to sell your stocks, lock in the losses and miss out on the stunning rebound that came afterward? Or did you hold tight, as many financial advisers suggested? Either way, it’s valuable information because another downturn could strike at any time.

    To be sure, many professionals along Wall Street are forecasting that the U.S. stock market will keep rising. But the threat of a sharp drop remains, as it always does. That leaves investors with the luxury now, while prices are high, to reassess. Don’t get lulled into leaving your 401(k) on autopilot, unless you’re intentionally doing so, and make sure your portfolio isn’t stuffed with too much risk.

    Here are some things to keep in mind:

    The stock market is doing well?

    It’s been another fabulous year for stocks. The S&P 500 has soared more than 35% from its low point in April, shortly after “Liberation Day.”

    The market has had a few hiccups recently, as worries have popped up about everything from potentially bad loans at some banks to renewed talk about much higher tariffs on China. But stocks have come back from each stumble, only to push higher.

    “The market continues to (hit) record highs on the back of strong earnings and easing U.S.–China trade tensions,” said Mark Hackett, chief market strategist at Nationwide, who calls the current state of “steady growth without irrational exuberance” a ”Goldilocks environment.”

    If the market’s great, why should I worry?

    You don’t need to worry at the moment, but remember that the stock market will fall eventually. It always does.

    The S&P 500 index, which sits at the heart of many 401(k) accounts, has forced investors to swallow a 10% drop every couple of years or so, on average. That’s what Wall Street calls a “correction,” and professional investors see them as ways to clear out excessive optimism that may have built up and pushed prices too high. More serious drops of at least 20%, which Wall Street calls “bear markets,” are less common but can last for years.

    Back in April, the S&P 500 index plunged nearly 20% from its record at the time. But the market came back, propelled by the big tech companies that have led the way the last few years.

    “Fundamentally superior stocks recover quickly and bounce like fresh tennis balls, while fundamentally inferior stocks bounce like rocks.” said Louis Navellier, founder and chief investment officer of asset manager Navellier & Associates, who also brushed off worries that the stock market is in a bubble.

    What could trip up the market?

    The stock market has charged to records because investors are expecting several important things to happen. If any fail to pan out, it would undercut the market.

    Chief among those expectations is that big U.S. companies will continue to deliver big growth in profits. That’s one of the few ways they can justify the jumps for their stock prices and quiet criticism that they’ve become too expensive.

    Critics point in particular to the frenzy going on in artificial-intelligence technology. There, they hear echoes of the dot-com bonanza that ultimately imploded in 2000 and sent stocks on a yearslong descent. One popular measure of valuing stocks, which looks at corporate profits over the preceding 10 years, showed the S&P 500 recently was near its most expensive level since the 2000 dot-com bubble.

    Consider Nvidia, the chip company that’s become the poster child of the AI trade. If it fails to meet analysts’ high expectations for growth, its stock will look more expensive than it already does. It’s trading at 54 times its earnings per share over the last 12 months, much higher than the overall S&P 500’s price-earnings ratio of nearly 30.

    What’s the next event to be mindful of?

    Wednesday’s meeting of the Federal Reserve could be a key moment for the market.

    Besides companies delivering bigger profits or stock prices falling, another way for the stock market to look less expensive is if interest rates ease.

    The widespread expectation is that the Fed will cut its main interest rate to support the slowing job market and deliver more reductions through next year. But the Fed has also warned it may hold off on cuts if inflation accelerates beyond its still-high level. That’s because lower interest rates can make inflation worse, and Wednesday’s focus will be on whether the Fed gives any hints about the likelihood of more cuts in coming months.

    Several of Wall Street’s most influential stocks will also be reporting their latest earnings results this week, including Microsoft and Apple. And Trump will be meeting with China’s leader, Xi Jinping on Thursday. The market has already run up on hopes that the two will ease rising trade tensions at some point.

    If there’s a bubble, I should sell everything, right?

    A famous saying on Wall Street is that being too early is the same as being wrong.

    Consider prescient investors who knew that stocks were too expensive when former Fed Chairman Alan Greenspan famously talked about the possibility of “irrational exuberance” in financial markets. That was in late 1996.

    If they sold then, they would have missed out as the bubble inflated further and the S&P 500 more than doubled through late March 2000 before it popped.

    Instead, the better way to think of it may be: Make sure your investments are set up the right way, so you can stomach the market whether it goes up or down.

    How much of my 401(k) should be in stocks?

    It depends on your age and how much risk you’re willing to take.

    If you did sell stocks this past April, you may have had too much of your portfolio in stocks for your risk tolerance. Or you may need to steel yourself more during the next drop.

    Remember that anyone decades away from retirement has the luxury of waiting out any drops in the market. Bear markets are actually great in that case, because they put stocks on sale for anyone continuing to make regular contributions to their 401(k) account.

    Workers closer to retirement still need stocks, though in smaller proportions, because they have historically provided the highest returns over the long term, and a retirement can last decades.

    “They aren’t the most sexy, but companies with dependable dividends are a good bet, as are simple index funds designed to track the S&P 500 or a subset aimed at value or growth,” said John Kiernan, managing editor of personal finance site WalletHub.

    “Young people need to grow their money over time, and they will have decades to make up for any losses,” Kiernan said. “Older people need to protect the money they have now, which might mean favoring bonds and high-yield savings accounts over risky investments.”

    It’s easy to see how much stock retirement savers are recommended to hold at various ages. Mutual-fund companies have target-date retirement funds, which are built as autopilot products that will automatically move investors from lots of stocks when they’re young to fewer stocks when they’re closer to retirement.

    The average target-date fund for workers just starting their careers had 92% of its portfolio invested in stocks at the end of last year, according to Morningstar. Target-date funds designed for people entering retirement have a bit under 50% invested in stocks, meanwhile.

    I hate all this uncertainty

    Unfortunately, it’s the price you have to pay if you want the strong returns that the U.S. stock market has historically provided over the long term.

    This is what the stock market does. It goes up and down, sometimes by shocking amounts, but it usually helps patient savers build their nest eggs over decades.

    Ben Fulton, CEO of WEBs investments, recommends monitoring volatility by paying attention to the VIX, a volatility index, sometimes called the “fear index, which measures market expectations of future risk. The VIX is currently around 16, which Fulton said signals ”calm by historical standards.”

    “When the VIX begins to hold consistently above 20, it often signals a time to gradually reduce market exposure,” he said. That happened during the tech bubble and more recently during the pandemic in 2020 and when inflation spiked in 2022.

    “Until then, maintaining positions is critical, as markets that rise steadily can continue longer than logic might suggest, and stepping aside too early can mean missing valuable portfolio appreciation,” Fulton said.

    “Markets rarely behave as we want, instead reflecting the collective sentiment of all investors.”

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  • Where was Down Cemetery Road filmed? Apple TV filming locations revealed

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    Emma Thompson’s new Apple TV series Down Cemetery Road is a must-watch for fans of Slow Horses and female-fronted thriller series.

    Adapted from Slow Horses author Mick Herron’s debut novel and also starring Ruth Wilson, the series follows the story of two women – an investigator and a housewife – who team up to find out what happened to a child who disappeared from a house explosion in an Oxford suburb.

    In an article for the Radio Times, Emma Thompson has opened up about what drew her to both Mick Herron’s novels and her character, investigator Zoë Boehm.

    “His books pass the Bechdel test (they have at least two women characters who talk to each other about something other than men) with lots of room to spare, you get the feeling he knows what we are capable of, and there were precious few thriller or spy writers doing that while I was growing up,” she wrote.

    Emma added that she was drawn to the multi-faceted nature of Zoë. “She’s rude, straight-talking, and not good at general conversation, uninterested in people’s private lives, highly moral while presenting as somewhat amoral, and fascinatingly resistant to affection.”

    The first two episodes of Down Cemetery Road have dropped on the streaming service to rave reviews. Here’s what we know about where the series was filmed, with locations dotted all around the south west of England – including Bristol, Somerset and Cornwall.

    Where was Down Cemetery Road filmed?

    Matt Towers

    Bristol

    Filming took place in multiple locations around the south-western city, includingSt Nicholas Market, Corn Street, City Hall and some sections of the University of Bristol campus.

    Interior scenes were also filmed at Bristol’s Bottle Yard Studios.

    Polperro, Cornwall

    If you haven’t visited this gorgeous Cornwall fishing village, you will want to after seeing parts of it on screen. It was used for its idyllic stone cottages and cobblestone streets, as well as the scenic harbour. Emma herself even called Polperro her favourite filming location of many.

    “We had about a million different ones. My favourite was in Cornwall – a place called Polperro,” Emma Thompson has said. “Those of you who already know it will be emitting those groans of pleasure that the perfection of the place inspires. It has the best pub pretty much in the world. The Blue Peter – which serves wonderful chips and seafood and has a great real ale called Tribute.”

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    Charley Ross

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  • Toyota brings Apple Maps EV routing to its newest models

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    Toyota battery electric vehicles (BEV) owners can now have Apple Maps help them plan charging stops along their route via CarPlay. Alongside an that the is now on sale, the automaker says all 2023 and newer battery-electric vehicles can now integrate real-time battery information to help drivers with iPhones find compatible chargers. In the US this would simply mean the bZ4X, which is being replaced by the bZ.

    Apple Maps will take into account factors like battery performance and elevation changes when estimating battery percentages on arrival and charging times.

    CarPlay is Apple’s in-car infotainment system offering maps, music, calendar tools, Siri and more. While it’s currently compatible with car models, EV-charger routing requires access to the car’s battery info, which means automakers must work with Apple to enable the feature.

    The integration’s rollout remains pretty limited, and before today’s announcement the only compatible vehicles were the , the F-150 Lightning and the .

    Toyota also said the 2026 bZ will have access to the Tesla Supercharger network, opening up more than 25,000 charging locations for the new model. The bZ features the , first created by Tesla before being open-sourced for the entire industry.

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    Andre Revilla

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  • Apple and Microsoft are now both worth more than $4T | TechCrunch

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    Apple and Microsoft are now both worth more than $4 trillion each.

    This is the first time Apple’s market capitalization has crossed the $4 trillion mark, making it the third company to ever cross the milestone, after Nvidia and Microsoft. Redmond first crossed the mark in July, but its valuation then dropped slightly to $3.9 trillion, before returning to $4 trillion on Tuesday on the back of news that it had signed a new agreement with OpenAI.

    Apple’s growth has been impressive: it reached $1 trillion in 2018, $2 trillion in 2020, and $3 trillion in 2022. Apple’s stock has soared following the launch of the iPhone 17 range, which seem to be outselling previous versions. The company is set to report its Q4 2025 results on Thursday, October 30.

    Microsoft has also been thriving, thanks to demand for its Azure cloud service, which offers OpenAI’s large language models as well as the computing power needed to train AI models. The company said on Tuesday that its roughly 27% stake in OpenAI was valued at about $135 billion. The tech giant reports its quarterly results on Wednesday.

    Alphabet, Google’s parent company, is getting close to the $4 trillion milestone, too: it’s currently trading at a market capitalization of $3.25 trillion.

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    Lauren Forristal

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  • 14-Inch MacBook Pro (M5) Review: New Soul in an Old Body

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    The M5 chip is faster, but it’s also stretching the limits of what Apple’s laptop design can handle.

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    Kyle Barr

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  • AirTag deal: Grab a four-pack of Bluetooth trackers for a record-low price

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    Apple deals can be hard to come by, but right now you can save on one of the company’s smallest (and arguably one if its most useful) gadgets. A four-pack of Apple AirTags is down to $65 right now, which is 34 percent off its usual price. That brings each AirTag in the bundle down to $16.25 each. If you’re an Apple user, then the AirTag is the best Bluetooth tracker on the market for you.

    Apple

    You can put these little discs in your wallet, in a backpack or in your luggage while you’re traveling. Your AirTag’s location will show up in your Find My app, powered by the vast network of iPhones, iPads and other compatible devices that receive the AirTag’s Bluetooth signal. Keep in mind these only work when close enough to participating devices to be located.

    You can attach AirTags to just about anything thanks to an abundance of available accessories. Their built-in speakers can play a tone, triggered from your iPhone, to help you find them when the object they’re affixed to is lost. On iPhone 11 and newer models, you can take advantage of the AirTag’s Ultra Wideband capability and have your phone lead you right to your AirTag, complete with directional arrows on your iPhone screen.

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    Andre Revilla

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  • Ads might be coming to Apple Maps next year | TechCrunch

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    Apple Maps users could start seeing ads in the app as soon as next year, according to a new report from Bloomberg’s Mark Gurman.

    Similar to Google Maps and other mapping apps, Apple’s plan is to allow restaurants and other businesses with brick-and-mortar locations to pay to promote themselves in search results, Gurman says. While Apple already runs ads in the App Store, this could be part of a larger strategy to introduce more advertising in iOS.

    Apple will reportedly try to distinguish itself from the competition with a better interface, and by using AI to show relevant results. 

    The question, Gurman says, is whether Apple device owners will start to rebel as Apple devices and apps increasingly become billboards trying to convince you to pay for more Apple services.

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    Anthony Ha

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  • Apple is reportedly getting ready to introduce ads to its Maps app

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    Opening Apple’s Maps app just for directions may look a little different in the near future. According to Bloomberg‘s Mark Gurman, Apple is planning to introduce ads to Maps as soon as next year. While it won’t be as annoying as unskippable YouTube ads, Apple wants to offer better visibility on Maps to restaurants and businesses that are willing to pay.

    When looking for a new restaurant or relevant business, you may already be used to seeing ads on Google Maps or Yelp that highlight certain establishments. However, Gurman said that Apple is planning to lean on AI for better search results and offer a better interface than Google Maps. The introduction of ads across Apple’s iOS ecosystem shouldn’t be surprising since Gurman previously reported Apple’s interest back in 2022. On top of that, Apple already offers ad slots within the App Store where developers can pay to appear in a more visible position for user searches. Beyond Maps, Apple could be looking at infusing ads into its News, Books, Podcasts and other apps to generate more revenue.

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    Jackson Chen

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  • The next iPad Pro could be the first to get vapor chamber cooling

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    The iterative upgrades for iPads may not be enticing enough to warrant a new purchase every year, but Apple may have a particularly cool upgrade to convince users to shell out for the next iPad Pro. According to Bloomberg‘s Mark Gurman, Apple is planning to include a vapor chamber for the upcoming iPad Pro that’s due to ship with the M6 chip.

    We’ve already seen the vapor chamber included in the iPhone 17 Pro models, helping to boost cooling and performance. While an iPad’s larger surface area makes for greater heat dissipation than an iPhone, this cooling system should make the tablet more capable when it comes to demanding tasks, like gaming, video editing or AI apps. Gurman also predicts that Apple could market the vapor chamber cooling as another way to differentiate between the iPad models.

    Apple previously improved the cooling performance of iPad Pros with the M4 generation, which included a new copper heat sink. With the vapor chamber, Apple is borrowing a concept already found in other smartphones from Samsung and Google. Samsung has even included this style of liquid cooling in its Galaxy Tab S9, which came out in 2023. As for the first potential iPad Pro with a vapor chamber, Gurman said he expects Apple to follow its typical 18-month release schedule, meaning the M6 iPad Pro with improved heat performance could come out sometime in 2027.

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    Jackson Chen

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  • Apple makes the M5 MacBook Pro’s battery ever so slightly easier to replace

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    Just like a minor upgrade in specs, Apple’s latest M5 MacBook Pro gets the slightest improvement when it comes to repairability. According to iFixit’s teardown, the M5 MacBook Pro is the first of its kind that lets you replace the battery without having to remove the trackpad. However, Apple’s official method of replacing the battery still requires navigating an arduous process that may steer most users away.

    For anyone willing to tackle the DIY repair, Apple’s Self Service Repair Store only offers a Top Case with Battery and Keyboard in its product parts catalog. Since the only option to replace the battery is buying this main chassis part with both the keyboard and battery pre-installed, MacBook Pro owners will also have to disassemble an irritating number of unrelated screws and hardware — except for the trackpad — just to replace a battery. However, iFixit confirmed that Apple included a slightly upgraded 72.6Wh battery with the latest MacBook Pro compared to its predecessor’s 72.4Wh battery.

    It’s minor progress for battery replacement, so iFixit still gave the M5 MacBook Pro a four out of 10 repairability score, meaning it’s possible to do yourself, but it’s “tougher than it needs to be.” The latest score is a bump down from the M1 MacBook Pro that earned a five out of 10, but Apple has made incremental steps towards making MacBook repairs more accessible.

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    Jackson Chen

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  • Best iPad deals: Get over $300 off the iPad Air M3 with cellular

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    The just-released iPad Pro with the M5 chip tops our list of the best tablets and the standard iPad is our pick for the best budget slate. While the former is expectedly not on sale yet, we are seeing a modest discount for the cheaper iPad. The lovely iPad Air (13-inch, with cellular) is down to a record low as well. Of course, you won’t find deals on Apple’s own website, but we keep an eye on Amazon, Target, Walmart and other retailers to find the best iPad deals out there and round them up each Friday. This week, the discounts aren’t as good as they were for Prime Day earlier this month — chances are, we won’t see a huge influx of Apple deals until Black Friday sales start up. Until then, here are the top deals on iPads and all the other Apple gear we could find.

    Best iPad deals

    Apple

    The most recent iPad Air in the 13-inch size with cellular connectivity and 512GB of storage is currently cheaper than the Wi-Fi only configuration. The discount only applies to the Starlight colorway, but if that color appeals to you, you’ll save $350 over the MSRP. 

    Engadget’s Nate Ingraham gave the 13-inch iPad Air a score of 89 when it was released in March. It has a bigger and slightly brighter display than its 11-inch counterpart but is otherwise the same. If you plan to keep your iPad hooked up to a keyboard, the extra screen space is lovely for multitasking or just taking in movies. 

    $941 at Amazon

    Apple iPad (A16, 256GB) for $399 ($50 off): The latest entry-level iPad comes with a faster A16 chip, 2GB more RAM and more base storage. It earned a score of 84 in our review — if you only need a tablet for roaming the internet, watching shows and doing some lighter productivity tasks, it should do the job. With the recent iPadOS 26 update, it also has most of the same multitasking features available on the more expensive models. It does lack Apple Intelligence, but to be candid, that isn’t a big loss right now. This deal isn’t an all-time low for the model with 256GB of storage but it takes $50 off Apple’s list price. Also at Best Buy.

    Apple iPad Air (11-inch, M3, 1TB) for $949 ($150 off MSRP): The most recent iPad Air is a relatively minor update, as the only major addition is a more powerful M3 chip. However, we still recommend the Air over the base model in our iPad buying guide: Its display is laminated, more color-rich and better at fending off glare (though it’s still 60Hz); its speakers are more robust; it works with Apple’s best accessories and its performance should hold up better in the years ahead. This deal is only for the maxed-out model with 1TB of storage, but it ties the lowest price we’ve seen all the same.

    Best Apple deals

    Image for the large product module

    Apple

    The best Bluetooth tracker for iPhones is still the AirTag. We’re waiting for a refreshed version to come out, but after announcing the iPhone 17 in September, followed by devices with the new M5 chip in October, Apple hasn’t revealed new tags. These are still eerily accurate in finding lost items using the vast network of anonymous iPhones and the Find My app — just keep in mind you’ll need an accessory to attach the discs, as these are one of the few trackers out there that doesn’t have an attachment point. This price matches the lowest we’ve seen on the tags so far. 

    $65 at Amazon

    Apple Pencil Pro for $99 ($30 off): The top-end option in Apple’s confusing stylus lineup, the Pencil Pro supports pressure sensitivity, wireless charging, tilt detection, haptic feedback and Apple’s double tap and squeeze gestures, among other perks. It’s a lovely tool for more intricate sketching and note-taking, but the catch is that it’s only compatible with the M4 iPad Pro, M2 and M3 iPad Air and most recent iPad mini. We’ve seen this deal fairly often over the course of the year, but it’s a fine discount compared to buying from Apple directly. Also at Walmart.

    Apple MacBook Air (13-inch, M4, 512GB) for $999 ($200 off): Apple’s latest MacBook Air is the top pick in our guide to the best laptops, and it earned a score of 92 in our review. It’s not a major overhaul, but the design is still exceptionally thin, light and well-built, with long battery life and a top-notch keyboard and trackpad. Now it’s a bit faster. (Though we’d still love more ports and a refresh rate higher than 60Hz.) This discount ties the all-time low for the model with 16GB of RAM and a 512GB SSD.

    Apple Watch Series 11 (GPS, 42mm) for $389 ($10 off): The latest flagship Apple Watch only hit store shelves last month, but Amazon is already selling it for $10 off. It doesn’t show up as a percentage off, but you’ll see some models listed at $389 instead of Apple’s $399 MSRP. If you’re new to Apple’s wearables or are ready to upgrade from a Series 9 or older, this is a good model to grab. If you’re coming from a Series 10, however, there’s not much need to upgrade as the only major change from last year’s model is a slightly larger battery and a tougher screen.

    Apple Watch SE 3 (GPS, 40mm) for $240 ($9 off): There’s a similar stealth discount for the newest budget model, the Apple Watch SE 3, at Amazon. It normally goes for $249 — again, not a big discount, but better than nothing if you’re looking to get onboard early. Apple gave this model some badly needed updates compared to its predecessor, including an always-on display, faster charging, better sensors and the same processor that you’ll find in the new Apple Watch Series 11.

    Read more Apple coverage:

    Follow @EngadgetDeals on X for the latest tech deals and buying advice.

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    Valentina Palladino,Amy Skorheim,Jeff Dunn

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