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Tag: Apple Watches

  • Apple Black Friday deals are live: Some of the biggest sales we’ve seen this year on AirPods, iPads, MacBooks, Apple Watches and AirTags

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    According to our reviews, Apple makes some of the best tech you can buy. But that doesn’t mean you have to pay full price for the devices. Now that Black Friday sales have arrived, we’re seeing plenty of discounts on iPads, MacBooks, AirPods, Apple Watches and more. A few of the discounts are hitting all-time lows, and others are the best prices we’ve seen in months. So if you’ve got your eye on a new iPad for family, an Apple Watch for a gift or a pair of AirPods for yourself, this is the list to check out. Here are the best Apple Black Friday deals around.

    Editor’s note: Apple’s own website does not typically host sales. But now through December 1, you can get up to $250 in gift cards from that site. For pure discounts, however, you’ll need to shop Amazon, Best Buy, Walmart, B&H Photo or other third-party retailers, which you’ll find linked below.

    Apple Black Friday deals: AirPods

    Billy Steele for Engadget

    In our review of the new AirPods Pro 3, we said they were Apple’s “most comprehensive update” to its Pro line yet. They feature live translation and heart-rate sensing, as well as improved overall sound, better active noise cancellation and a longer battery life. This is the lowest price yet on the new buds. Also at Walmart, Best Buy and Target.

    $220 at Amazon

    AirPods 4 (no ANC) for $69 ($61 off) at Amazon: You miss out on a few more features on the base-model AirPods 4: no live translation, no noise cancellation and no heart rate sensing, but you do get Personalized Spatial Audio with dynamic head tracking, like on the pricer models. We gave the entry-level buds an 88 in our review. The previous low price was $80. Also available at Walmart and Target.

    AirPods 4 (with ANC) for $110 ($69 off) at Amazon: If you just need moderate noise cancellation and prefer an open-wear fit (where nothing goes in your ear canal), you may prefer the new AirPods 4. They don’t have heart rate sensing or the hearing features the Pro models have. But we found the sound quality to be pretty good and appreciated Pro-level features like live translation. These hit a low of $100 earlier in the sale, but have since gone up to $110. Also at Walmart and $140 at Best Buy.

    AirPods Max for $400 ($149 off) at Amazon: These cans have been around for quite some time now, only getting the slightest upgrade with a new USB-C port in 2024. The hardware is otherwise the same as it was when the over-ear headphones debuted in 2020. Still, they’re comfortable, have good sound quality and the on-board controls are unique but good. This $400 sale price matches the all-time low and it’s good for most of the colorways, though a few hues are selling out. You can get the same deal at Walmart in for all but the orange model.

    EarPods for $17 ($2 off) at Amazon: For those who prefer a cord, here is the only Apple-branded wired earphone option. Also at Walmart.

    Apple TV Black Friday deal

    Image for the small product module

    Apple

    You can get six months of access to the Apple TV streaming service for only $36. That means you can catch Pluribus, the new show from Vince Gilligan (Better Call Saul) and other very good originals like Severance, Ted Lasso and Slow Horses. The offer is live through December 1 and is open to new and qualified returning subscribers but you have to subscribe directly through Apple (link below) and not through a third-party service.

    $36 at Apple

    Apple Black Friday deals: iPads

    Image for the small product module

    Jeff Dunn for Engadget

    The entry level iPad doesn’t support Apple Intelligence, but that didn’t bother us when we reviewed the new slate. We found the speed to be plenty for what most people need an iPad for: casual gaming, streaming, browsing, answering some emails. We wish the display was laminated and had some anti-glare coating. But this is the lowest-priced way to get your hands on a current-model iPad. Also at Walmart, Target and Best Buy.

    $274 at Amazon

    iPad Air (M3, 11-inch, 128GB) for $449 ($151 off) at Amazon: The Air is the Goldilocks Apple tablet. It strikes the perfect balance between price and performance, making it our overall pick for the best iPad you can buy. The build is lovely; it feels premium and the display is a big improvement over Apple’s base-model slate. The M3 chip is plenty fast for everyday use and can handle an average day of productivity no problem, particularly with its improved multi-tasking abilities. This matches the lowest price we’ve tracked. Also on sale at Target and Best Buy.

    iPad Air (M3, 13-inch, 128GB) for $649 ($150 off) at Amazon: A larger screen will make watching shows and playing games more expansive. And if you use your iPad more like a personal computer, you’ll appreciate the extra real estate for spreading out your work. Like the 11-inch Air, this has a powerful M3 chip and an excellent screen, as well as support for the Apple Pencil Pro and Apple Intelligence. This matches the lowest price we’ve tracked. Also at Target, Best Buy and it’s $749 at B&H.

    iPad mini (A17 Pro, 8-inch, 128GB) for $399 ($100 off) at Amazon: The smallest Apple iPad is really meant for those who put a priority on the portability and palm-ability of an 8-inch tablet. It uses the A17 chip, which enables support for Apple Intelligence, unlike the base model iPad. We gave it an 83 in our review, praising the fact that you get the full iPad experience, just in a more compact package. We found it particularly suited to messaging, reading, watching video and playing lots of Balatro. It went as low as $379 in October. Also at Best Buy.

    iPad Pro (M5, 11-inch, 256GB) for $899 ($100 off) at Amazon: While we think this is an amazing piece of computing machinery, we admit that it’s overkill for most people. It’s got one of the best displays you’ll find on a tablet, the most recent M5 chip (the same that powers the base-level Apple MacBook Pro) and an almost impossibly thin and light build. We gave it an 85 in our review and had very few complaints — aside from the near-prohibitive price tag. Hopefully this Black Friday discount helps. This $100 discount is a new all-time low. It’s $927 at Walmart.

    iPad Pro (M5, 13-inch, 256GB) for $1,199 ($100 off) at Amazon: To get the most out of the excessive power of the M5 chip, you might want the biggest screen. Once you add in the keyboard and Pencil Pro, you’re looking at one pricey setup (and might be better off with a MacBook?). But if extreme portability and massive power is what you crave, you may as well save $100 with this Black Friday discount. Also at Best Buy and B&H.

    Apple Black Friday deals: Apple Watches

    Image for the small product module

    Cherlynn Low for Engadget

    Apple still makes the best smartwatch money can buy. The flagship Apple Watch Series 11 is not just a stalwart companion for an iPhone, it also offers comprehensive health monitoring and fitness tracking. There wasn’t a huge change from the Series 10 to this one — both have the same thin and light design, but now the glass is tougher and the battery lasts longer. This $60 discount is a brand new low. Also at Walmart and Target.

    $339 at Amazon

    Apple Watch SE 3 (40mm, GPS) for $199 ($49 off) at Amazon: After a couple years, Apple finally updated its budget-model smart watch. And we were pretty happy with the results, awarding the new wearable a review score of 90. It’s got a smaller screen and thicker bezels than the Series 11 and lacks a few of the more advanced health monitoring features. It’s also made from slightly less-robust materials. But it has nearly everything that makes Apple Watches great for a lot less — particularly now. This is the lowest price we’ve seen since the watch came out in September. Also at Walmart and Target.

    Apple Watch Ultra 3 (49mm, GPS + cellular) for $700 ($99 off) at Amazon: The newest feature for Apple’s priciest smartwatch is satellite connectivity. The Ultra 3 has a titanium case, a large 49mm screen size and comes standard with cellular and dual GPS connectivity. It also has features for adventuring, like an on-board siren, depth gauge and up to 3,000 nits of brightness. The $99 discount within a dollar of the all-time low.

    Apple Black Friday deals: MacBooks and Macs

    Image for the small product module

    Apple

    As far as we’re concerned, Apple makes the best laptop overall with the M4 MacBook Air. It’s light and portable yet powerful enough to handle all but the most demanding media rendering. The keyboard and touchpad are excellent and the battery will get you through a full day of work and then some. It earned a 92 in our review. Also at Best Buy and it’s $100 off at B&H.

    $749 at Amazon

    Apple MacBook Air (M4, 15-inch, 256GB) for $949 ($250 off) at Amazon: The M4 chip is quite powerful, to take advantage of all the productivity it enables, you might want a little more room on your screen. When Apple first made a 15-inch option for the MacBook Air a couple generations ago, we were surprised at the difference it made. Also at Best Buy and it’s $100 off at B&H.

    Apple MacBook Pro (M5, 14-inch, 512GB) for $1,349 ($207 off) at Amazon: Apple’s most recent M-series chip is the M5, and only comes equipped on the 14-inch MacBook Pro and the iPad Pro. When the M5 MacBook Pro M5 came out last month, we promptly reviewed it and awarded it a 92. That new chip gives the laptop an impressive graphics upgrade that helps make it more suited to gaming — an area where Apple still lags behind PCs. Other than the chip upgrade, it’s mostly the same, which is a good thing. It’s sturdy, powerful and has an impressively long battery life — we clocked 34 hours in a video run-down test. Also at Walmart, Best Buy and B&H.

    Apple MacBook Pro (M4 Pro, 14-inch, 512GB) for $1,749 ($250 off) at Amazon: The M5 chip isn’t yet available in the Pro and Max variants. If Apple follows the same six-month gap that separated the M4 from the M4 Pro and Max chips, we may see the M5 Pro/Max in spring of next year. For now, however, those higher-specced chips can only be found in the M4-series lineup. The MacBook Pro with the M4 Pro chip is on sale and it’s our recommendation for creative professionals who need an obscene amount of processing power. Also at Walmart, Best Buy and B&H.

    Apple MacBook Pro (M4 Pro, 16-inch, 256GB) for $2,189 ($310 off) at Amazon: You sacrifice a little portability for the larger 16-inch screen, as it adds about a pound and a quarter to the weight. But you might appreciate the extra space for your work on the display. Also at Walmart and B&H.

    Apple 2024 iMac (M4, 24-inch) for $1,149 ($150 off) at Amazon: Apple just has one model of an all-in-one desktop computer and it has the M4 chip inside. We called the iMac more cost effective than ever, now that it comes with a minimum of 16GB of RAM. The M4 chip makes it capable for content creation, productivity and gaming.

    Mac mini (M4) for $479 ($120 off) at Amazon: Apple’s compact desktop computer got a rave review from us. We called it “shockingly small [and] incredibly powerful.” It also benefits from a bump to a minimum of 16GB of internal memory. It can play modern games at reasonable resolutions and handle most productivity tasks you throw at it.

    Apple Black Friday deals: Accessories

    Image for the mini product module

    Apple AirTag (4-pack) for $63 ($36 off) at Amazon: Even though they haven’t been updated in a few years, Apple’s AirTags are still the gold standard of Bluetooth trackers, and what most people think of when they think of trackers. We may get a new version soon, but they aren’t likely to be this cheap. Also at Walmart. A single AirTag is on sale too for $18 instead of $29.

    Apple Pencil USB-C for $49 ($30 off) at Amazon: If you have the new base-model iPad with the A16 chip, this is the pencil that will work for you. It’ll also work with current as well as slightly older models of the Air and Pro iPads.

    Apple Pencil Pro for $95 ($35 off) at Amazon: The Apple Pencil situation is a little messy, so you’ll want to double check which model is compatible with your particular iPad. The Pencil Pro is the most fully featured in the lineup with haptic feedback, barrel roll and squeeze capabilities, and a hover preview feature. It’ll work with the two most recent models of the Air and Pro iPads, as well as the latest iPad mini. This deal is $5 more than the all-time low and it’s also available at Walmart and Best Buy.

    Image for the mini product module

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    Amy Skorheim

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  • Best Apple Black Friday deals: Save up to 44 percent on AirPods, iPads, MacBooks, Apple Watches and AirTags

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    According to our reviews, Apple makes some of the best tech you can buy. But that doesn’t mean you have to pay full price for the devices. Now that Black Friday sales have arrived, we’re seeing plenty of discounts on iPads, MacBooks, AirPods, Apple Watches and more. A few of the discounts are hitting all-time lows, and others are the best prices we’ve seen in months. So if you’ve got your eye on a new iPad for family, an Apple Watch for a gift or a pair of AirPods for yourself, this is the list to check out. Here are the best Apple Black Friday deals around.

    Apple Black Friday deals: AirPods

    Apple

    In our review of the new AirPods Pro 3, we said they were Apple’s “most comprehensive update” to its Pro line yet. They feature live translation and heart-rate sensing, as well as improved overall sound, better active noise cancellation and a longer battery life. This is the lowest price yet on the new buds. Also at Walmart, Best Buy and Target.

    $220 at Amazon

    AirPods 4 (with ANC) for $100 ($79 off) at Amazon: If you just need moderate noise cancellation and prefer an open-wear fit (where nothing goes in your ear canal), you may prefer the new AirPods 4. They don’t have heart rate sensing or the hearing features the Pro models have. But we found the sound quality to be pretty good and appreciated Pro-level features like live translation. Also at Walmart and $140 at Best Buy.

    AirPods 4 (no ANC) for $80 ($50 off) at Amazon: You miss out on a few more features on the base-model AirPods 4: no live translation, no noise cancellation and no heart rate sensing, but you do get Personalized Spatial Audio with dynamic head tracking, like on the pricer models. We gave the entry-level buds an 88 in our review. The previous low price was $89. Also available at Walmart and Target.

    AirPods Max for $430 ($120 off) at Walmart: These cans have been around for quite some time now, only getting the slightest upgrade with a new USB-C port in 2024. The hardware is otherwise the same as it was when the over-ear headphones debuted in 2020. Still, they’re comfortable, have good sound quality and the on-board controls are unique but good. Amazon is selling it for $40 more.

    EarPods for $17 ($2 off) at Amazon: For those who prefer a cord, here is the only Apple-branded wired earphone option. This is a dollar more than the all-time low. Also at Walmart.

    Apple Black Friday deals: iPads

    Image for the small product module

    Apple

    The entry level iPad doesn’t support Apple Intelligence, but that didn’t bother us when we reviewed the new slate. We found the speed to be plenty for what most people need an iPad for: casual gaming, streaming, browsing, answering some emails. We wish the display was laminated and had some anti-glare coating. But this is the lowest-priced way to get your hands on a current-model iPad. Also at Walmart, Target and Best Buy.

    $279 at Amazon

    iPad Air (M3, 11-inch, 128GB) for $449 ($151 off) at Amazon: The Air is the Goldilocks Apple tablet. It strikes the perfect balance between price and performance, making it our overall pick for the best iPad you can buy. The build is lovely; it feels premium and the display is a big improvement over Apple’s base-model slate. The M3 chip is plenty fast for everyday use and can handle an average day of productivity no problem, particularly with its improved multi-tasking abilities. This matches the lowest price we’ve tracked. Also on sale at Walmart, Target and Best Buy for a few dollars more.

    iPad Air (M3, 13-inch, 128GB) for $649 ($150 off) at Amazon: A larger screen will make watching shows and playing games more expansive. And if you use your iPad more like a personal computer, you’ll appreciate the extra real estate for spreading out your work. Like the 11-inch Air, this has a powerful M3 chip and an excellent screen, as well as support for the Apple Pencil Pro and Apple Intelligence. This matches the lowest price we’ve tracked. Also at Target, Best Buy and it’s $100 more at B&H.

    iPad mini (A17 Pro, 8-inch, 128GB) for $399 ($100 off) at Amazon: The smallest Apple iPad is really meant for those who put a priority on the portability and palm-ability of an 8-inch tablet. It uses the A17 chip, which enables support for Apple Intelligence, unlike the base model iPad. We gave it an 83 in our review, praising the fact that you get the full iPad experience, just in a more compact package. We found it particularly suited to messaging, reading, watching video and playing lots of Balatro. It went as low as $379 in October. Also at Best Buy.

    iPad Pro (M5, 11-inch, 256GB) for $900 ($100 off) at Amazon: While we think this is an amazing piece of computing machinery, we admit that it’s overkill for most people. It’s got one of the best displays you’ll find on a tablet, the most recent M5 chip (the same that powers the base-level Apple MacBook Pro) and an almost impossibly thin and light build. We gave it an 85 in our review and had very few complaints — aside from the near-prohibitive price tag. Hopefully this Black Friday discount helps. This $100 discount is a new all-time low. It’s $923 at Walmart.

    Apple Black Friday deals: Apple Watch

    Image for the mini product module

    Apple Watch Series 11 (42mm, GPS only) for $350 ($49 off) at Amazon: Apple still makes the best smartwatch money can buy. The flagship Apple Watch Series 11 is not just a stalwart companion for an iPhone, it also offers comprehensive health monitoring and fitness tracking. There wasn’t a huge change from the Series 10 to this one — both have the same thin and light design, but now the glass is tougher and the battery lasts longer. This $50 discount is the steepest we’ve seen yet. Also at Walmart and Target.

    Apple Watch SE 3 (40mm, GPS only) for $200 ($49 off) at Amazon: After a couple years, Apple finally updated its budget-model smart watch. And we were pretty happy with the results, awarding the new wearable a review score of 90. It’s got a smaller screen and thicker bezels than the Series 11 and lacks a few of the more advanced health monitoring features. It’s also made from slightly less-robust materials. But it has nearly everything that makes Apple Watches great for a lot less — particularly now. This is the lowest price we’ve seen since the watch came out in September. Also at Walmart and Target.

    Apple Black Friday deals: MacBooks and Macs

    Image for the small product module

    Apple

    As far as we’re concerned, Apple makes the best laptop overall with the M4 MacBook Air. It’s light and portable yet powerful enough to handle all but the most demanding media rendering. The keyboard and touchpad are excellent and the battery will get you through a full day of work and then some. It earned a 92 in our review. Also at Best Buy and it’s $100 off at B&H.

    $749 at Amazon

    Apple MacBook Air (M4, 15-inch, 256GB) for $949 ($250 off) at Amazon: The M4 chip is quite powerful, to take advantage of all the productivity it enables, you might want a little more room on your screen. When Apple first made a 15-inch option for the MacBook Air a couple generations ago, we were surprised at the difference it made. Also at Best Buy and it’s $100 off at B&H.

    Apple MacBook Pro (M5, 14-inch, 512GB) for $1,444 ($155 off) at Amazon: Apple’s most recent M-series chip is the M5, and only comes equipped on the 14-inch MacBook Pro and the iPad Pro. When the M5 MacBook Pro M5 came out last month, we promptly reviewed it and awarded it a 92. That new chip gives the laptop an impressive graphics upgrade that helps make it more suited to gaming — an area where Apple still lags behind PCs. Other than the chip upgrade, it’s mostly the same, which is a good thing. It’s sturdy, powerful and has an impressively long battery life — we clocked 34 hours in a video run-down test. Also at Walmart, Best Buy and B&H.

    Apple MacBook Pro (M4 Pro, 14-inch, 512GB) for $1,749 ($250 off) at Amazon: The M5 chip isn’t yet available in the Pro and Max variants. If Apple follows the same six-month gap that separated the M4 from the M4 Pro and Max chips, we may see the M5 Pro/Max in spring of next year. For now, however, those higher-specced chips can only be found in the M4-series lineup. The MacBook Pro with the M4 Pro chip is on sale and it’s our recommendation for creative professionals who need an obscene amount of processing power. Also at Walmart, Best Buy and B&H.

    Apple MacBook Pro (M4 Pro, 16-inch, 256GB) for $2,189 ($310 off) at Amazon: You sacrifice a little portability for the larger 16-inch screen, as it adds about a pound and a quarter to the weight. But you might appreciate the extra space for your work on the display. Also at Walmart and B&H.

    Apple 2024 iMac (M4, 24-inch) for $1,149 ($150 off) at Amazon: Apple just has one model of an all-in-one desktop computer and it has the M4 chip inside. We called the iMac more cost effective than ever, now that it comes with a minimum of 16GB of RAM. The M4 chip makes it capable for content creation, productivity and gaming.

    Mac mini (M4) for $479 ($120 off) at Amazon: Apple’s compact desktop computer got a rave review from us. We called it “shockingly small [and] incredibly powerful.” It also benefits from a bump to a minimum of 16GB of internal memory. It can play modern games at reasonable resolutions and handle most productivity tasks you throw at it.

    Apple Black Friday deals: Accessories

    Image for the mini product module

    Apple Pencil Pro for $99 ($30 off) at Amazon: The Apple Pencil situation is a little messy, so you’ll want to double check which model is compatible with your particular iPad. The Pencil Pro is the most fully featured in the lineup with haptic feedback, barrel roll and squeeze capabilities, and a hover preview feature. It’ll work with the two most recent models of the Air and Pro iPads, as well as the latest iPad mini. Also at Walmart and Best Buy.

    Apple Pencil USB-C for $69 ($10 off) at Amazon: If you have the new base-model iPad with the A16 chip, this is the pencil that will work for you. It’ll also work with current as well as slightly older models of the Air and Pro iPads.

    Apple AirTag (4-pack) for $65 ($34 off) at Amazon: Even though they haven’t been updated in a few years, Apple’s AirTags are still the gold standard of Bluetooth trackers, and what most people think of when they think of trackers. We may get a new version soon, but they aren’t likely to be this cheap. Also at Walmart. A single AirTag is on sale too.

    Image for the mini product module

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    Amy Skorheim

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  • The best early October Prime Day deals on Apple devices: Save on AirTags, iPads, Apple Watches and more

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    Amazon’s October Prime Day sale has brought a handful of decent discounts on Apple devices, from iPads to Apple Watches to accessories like the Apple Pencil and AirTags. If you’ve been waiting to take the plunge and don’t want to hold out until Black Friday, here are the best Apple deals we could find from the Prime Big Deal Days event. We’ll update this post if we find anything new. As a refresher, the two-day sale officially runs October 7-8, and you’ll need to be a Prime member to view some of the deals.

    Best Prime Day Apple deals

    Apple MacBook Air (13-inch, M4, 512GB) for $999 ($200 off): The MacBook Air tops our guide to the best laptops. The latest model isn’t a major overhaul, but it’s still exceptionally thin, lightweight and well-designed, and the M4 chip is more than powerful enough for everyday use. This deal is just a few bucks below the best price we’ve seen for a configuration with 16GB of RAM and a 512GB SSD. Other configs with more memory are $200 off as well.

    Apple MacBook Air (15-inch, M4, 512GB) for $1,199 ($200 off): The 15-inch MacBook Air is essentially the same as the 13-inch version, only it has a roomier display, a more spacious trackpad and better speakers. This is another discount we’ve seen plenty of times before, but it’s only slightly higher than the all-time low for a model with 512GB of storage.

    Apple iPad (A16, 256GB) for $399 ($50 off): The entry-level iPad earned a score of 84 in our review: If you mainly want a tablet for streaming, browsing the web, emailing or lighter word processing, it should do the job. It doesn’t lose out on the Mac-style productivity features introduced with iPadOS 26 either. We’ve seen this discount on the 256GB model fairly often in recent months, and it’s about $25 above the device’s all-time low, but it’s still $50 cheaper than buying directly from Apple.

    Apple AirTags (4-pack) for $75 ($24 off): With its enormous finding network and ultra-wideband tech for accurately locating nearby items, Apple’s AirTag is the top pick for iPhone users in our guide to the best Bluetooth trackers. We saw a four-pack fall as low as $65 earlier in the year, but this is still a nice drop from Apple’s list price. If you’re not in desperate need for these, though, note that we may see an updated model later this year.

    Apple

    The Pencil Pro is Apple’s premium stylus, offering pressure sensitivity, wireless charging, haptic feedback and unique gesture controls compared to the standard Pencil. It’s a dependably tool for sketching and note-taking; just note that it’s not compatible with the base iPad and most older models. This is another discount we’ve seen regularly over the past year, but it’s $30 off the pen’s list price.

    $99 at Amazon

    Apple Mac mini (M4) for $499 ($100 off): This latest iteration of Apple’s tiny PC has a smaller footprint, a faster M4 chip, 16GB of RAM by default, two front-facing USB-C ports and an extra Thunderbolt 4 port. It can also drive three external displays, though it lacks USB-A ports entirely. We gave a higher-end config with Apple’s M4 Pro chip a score of 90 in our review. This deal is for the entry-level model with the base M4 chip and a 256GB SSD — it’s $30 above the all-time low but still a nice savings.

    Apple Watch SE 3 (40mm, GPS) for $240 ($9 off): Apple only released its latest crop of Apple Watches a couple weeks ago, but Amazon is selling each with a modest discount. The Watch SE 3, for instance, is available for $240: That’s just $9 off its list price, but it’s something if you’re buying soon after launch anyway. As for the device itself, this third-gen version of the SE adds an always-on display, which makes it so you no longer have to wake the watch to check the time or your notifications. It now runs on the same S10 chip as its higher-end siblings, too, and it still covers the essential health and fitness features. If you’re in the market for your first smartwatch, or if you only want a watch for step counting, sleep tracking and notifications, it should be a strong value.

    Apple Watch Ultra 3 (49mm) for $780 ($19 off): The Apple Watch Ultra 3 is a much more niche device than the Series 11 or SE 3, aimed at serious athletes and adventurers more than the typical gymgoer. It is the biggest and most rugged Apple Watch, with the brightest display (up to 3,000 nits), longest battery life (up to 42 hours) and most advanced components. It also supports satellite communications. The watch normally retails for $799, so this isn’t a major discount, but since this is a brand-new device, any drop at all is worth noting for early adopters.

    Image for the small product module

    Apple

    The Series 11 is the top overall pick in our guide to the best smartwatches. It’s not as compelling as the SE 3 from a value perspective, but it has a bigger, brighter and more scratch-resistant display, slightly longer battery life and support for more advanced health features like hypertension alerts and an ECG app. We gave it a score of 90 in our review. Just note that there’s no pressing need to upgrade if you’re happy with your current Apple Watch. This is a slight $9 discount, but we note it since the Series 11 has been on sale for less than a month, so any bit of savings are welcome.

    $390 at Amazon

    Apple Watch Series 10 (42mm, GPS + Cellular) for $329 ($170 off): As a general rule, most people should buy the newest version of whatever Apple product they want. That said, the Series 11 is only a minor upgrade over the prior Series 10 — the glass is more scratch-resistant, the cellular model has 5G support, the battery is marginally bigger and that’s about it. If you’re mostly worried about saving cash, want LTE support and still need the more advanced health features the Apple Watch SE lacks, this is a worthwhile discount for a version of last year’s model with cellular support.

    Apple Watch SE (2nd gen, 40mm, GPS + Cellular) for $189 ($110 off): The Apple Watch SE 3 is a far more substantial upgrade over its predecessor than the Series 11, so we strongly recommend paying the premium to get the latest version. But if you’re sure you can live without the always-on display, faster charging, superior chip and other upgrades that come with the SE 3, the last-gen model can still get you most of the basic Apple Watch experience for less cash while it remains in stock. This is one of the lowest prices we’ve seen for the 40mm cellular model.

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    Jeff Dunn

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  • How to watch Apple debut the iPhone 17 lineup at its ‘Awe Dropping’ event tomorrow

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    The arrival of September means it’s officially iPhone season. And tomorrow, Apple is finally going to showcase its latest iPhone 17 lineup, allowing us to separate fact from rumor once and for all. Apple has dubbed the upcoming event “Awe dropping,” so we’re hoping for several big announcements that’ll warrant the tagline. The debut begins on September 9 at 1PM ET/10AM PT.

    If you want to tune in to hear what Tim Cook and crew have to say about the presumed iPhone 17, you can stream the show on Apple’s website or YouTube channel. We’ve also got the livestream embedded below so you can follow along with our liveblog if you’re unable to watch the event.

    With just a few days to go until the “Awe dropping” event, it seems like we’ve already gotten a lot of advanced insights about what the iPhone 17 lineup has in store. Apple introduced the software side of the equation with the iOS 26 unveil at WWDC this summer, and since then we’ve gotten some pretty reliable insights on the hardware.

    The big reveal is expected to be an ultralight smartphone, likely called the iPhone 17 Air. This would be Apple’s first application of its Air nomenclature for mobile, and when we had Bloomberg‘s Mark Gurman on the Engadget Podcast at the end of August, he suggested that the first iteration of the smartphone might come with some compromises — specifically, a smaller battery and fewer cameras, to better accommodate its svelte frame. We also anticipate seeing a base iPhone 17, an iPhone 17 Pro, and an iPhone 17 Pro Max, all of which should offer more iterative upgrades to last year’s iPhone 16 line.

    Beyond the smartphones, the “Awe dropping” event could also include three new Apple Watches and updated AirPods Pro earbuds. Gurman, again reporting for Bloomberg, notes that Apple has several other devices in the works as well, including a new AirTag, Apple TV and iPad Pro, but it’s not as certain if those will pop up at this specific event. Either way, you can tune in on September 9 to hear about all the new product launches.

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    Anna Washenko

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  • How to watch Apple debut the iPhone 17 lineup at its ‘Awe Dropping’ event on September 9

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    It’s September, and that usually means it’s iPhone season. Like clockwork, Apple once again appears set to show off new smartphones with its latest showcase next week. The upcoming event has been dubbed “Awe dropping,” so we’re hoping for a few announcements that’ll warrant the tagline. The showcase begins on September 9 at 1PM ET/10AM PT.

    If you want to tune in to hear what Tim Cook and crew have to say about the presumed iPhone 17, you can stream the show on Apple’s website or YouTube channel. We’ve also got the livestream embedded below so you can follow along with our liveblog while you watch.

    With just a few days to go until the “Awe dropping” event, it seems like we’ve already gotten a lot of advanced insights about what the iPhone 17 lineup has in store. Apple introduced the software side of the equation with the iOS 26 unveil at WWDC this summer, and since then we’ve gotten some pretty reliable insights on the hardware.

    The big reveal is expected to be an ultralight smartphone, likely called the iPhone 17 Air. This would be Apple’s first application of its Air nomenclature for mobile, and when we had Bloomberg‘s Mark Gurman on the Engadget Podcast at the end of August, he suggested that the first iteration of the smartphone might come with some growing pains. We also anticipate seeing a base iPhone 17, an iPhone 17 Pro, and an iPhone 17 Pro Max.

    Beyond the smartphones, the “Awe dropping” event could also include three new Apple Watches and updated AirPods Pro earbuds. Bloomberg reports that Apple has several other devices in the works as well, including a new AirTag, Apple TV and iPad Pro, but it’s not as certain if those will pop up at this specific event. Either way, you can tune in on September 9 to hear about all the new product launches.

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    Anna Washenko

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  • The best Apple Watch in 2025

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    The biggest news in Apple Watches right now is the upcoming release of watch OS 26 — new software that includes a Workout Buddy and support for a wrist flick gesture — and the restoration of the blood oxygen monitoring feature. Both the operating system and restored feature only apply to the flagship Apple Watch Series 10 and the adventure-geared Apple Watch Ultra 2. The third wearable in the lineup, the budget-focused Apple Watch SE, still has its advantages, namely price and strong fitness-tracking chops. Of course, all three models may be replaced after Apple’s expected iPhone 17 event in September. But if you need help picking the best Apple Watch for you right now, this guide can help. We’ll walk you through the specs, sensors and other features, along with our evaluations based on our reviews.

    Table of contents

    Best Apple Watch in 2025

    Photo by Cherlynn Low / Engadget

    Chip: S10 SiP | Sensors: ECG, heart rate, temperature, compass, altimeter, accelerometer, fall/crash detection | Display: Always‑on Retina wide-angle OLED display, max 2,000 nits brightness | Battery life: 18 hours | Case size: 42mm or 46mm

    Read our full review of the Apple Watch Series 10

    After a few years of the same size options for Apple’s flagship wearable, the Apple Watch Series 10 now comes with a bigger screen matched with a thinner overall design. Instead of 41 and 45mm case sizes, you can now get the watch in either 42mm or 46mm. And, thanks to a redesigned metal back that integrates the antenna into the housing, it’s now just 9.7mm thick, a full millimeter thinner than the Series 9.

    In her review, Engadget’s Cherlynn Low said the new watch was noticeably thinner and lighter, though that didn’t make a huge difference in comfort between the new version and its predecessor. The larger screen did make some things clearer, such as road names in Maps. The wide-angle OLED display also made it easier to read the face when not looking directly at it.

    The Series 10 delivers more powerful speaker output, too. Cherlynn noted that the speakers are probably not something you’ll want to rely on for extended listening, and they definitely work better in quiet environments. But if you need to hear a song or a bit of a podcast at some point, your watch will be better equipped to do so. Another hardware upgrade comes with the addition of a depth gauge. It’s not meant for diving, as the gauge is only rated to six meters, but it could give you insights when snorkeling or swimming.

    In addition to sleep tracking, the watch now also supports sleep apnea detection, a condition that’s seriously under-diagnosed. While it’s not intended for people who already know they have the disorder, it could help identify certain breathing patterns during sleep that should be checked out by a doctor. That feature will also be available on the Apple Watch Series 9 with watchOS 11.

    Battery life didn’t change drastically — Apple still promises an 18-hour stretch per charge — and that comparatively short span has always been our biggest complaint with the watch. The charging speed, however, did get a boost. You should now be able to get your watch up to 80 percent in just a half an hour using a fast-charge-certified charger.

    Of course, the new features aren’t the only reason to buy an Apple Watch Series 10. It just happens to be the best companion you can get for an iPhone. The watch will keep you on top of your notifications (presenting fewer distractions than your phone), while the activity tracking and fitness features can help keep you motivated, if that’s something you’re into. It can also remind you to take meds, note your moods and log your period for cycle tracking and predictions.

    Ultimately, we think the Apple Watch Series 10 is a great buy for iOS users who are either new to Apple Watches or coming from a Series 8 or older. If you’ve got a Series 9, you can probably wait on an upgrade.

    Pros

    • Thinner and lighter build
    • Potentially helpful sleep apnea detection
    • The best companion for an iPhone
    • Useful new water sports features
    Cons

    • Still only has an 18-hour battery life

    $329 at Amazon

    Image for the large product module

    Cherlynn Low for Engadget

    Chip: S8 SiP | Sensors: Heart rate, compass, altimeter, accelerometer, fall/crash detection | Display: Retina display, max 1,000 nits brightness | Battery life: 18 hours | Case size: 40mm or 44mm

    Read our full review of the Apple Watch SE

    Yet again, Apple didn’t come out with a new generation of the Apple Watch SE when it announced the Apple Watch 10 and other Apple devices in September. A new plastic version is reportedly in the works (and we have some ideas on what Apple can improve). But for now, this $250 smartwatch is Apple’s budget option. 

    Cherlynn also reviewed the SE when it came out in 2022, calling it “the best smartwatch for the money.” It uses the same chip as the original Ultra and the Series 8, and in our review of the new Series 9, Cherlynn “barely noticed a difference in performance” compared to the older Apple Watch.

    That said, there are some trade-offs. You won’t get an always-on display, blood oxygen monitoring or a temperature sensor. The SE also can’t support the new Double Tap feature and requires your phone to be nearby for Siri requests (if you don’t have a cellular-enabled model). Materials-wise, the SE face is covered in Ion-X glass, which is less robust than the sapphire crystal on either the stainless steel Series 9 or the Ultra 2.

    But the SE has more in common with its pricier sibling than not, including crash detection, heart rate monitoring, emergency SOS calling, and 50 meters of water resistance. And, of course, the watch does all the basics well, like sharing notifications, controlling your music playback and setting timers and alarms. 

    Though the screen isn’t quite as bright as the pricier models, we thought it was crisp and easy to read, even in bright sunlight. The fitness tracking is accurate, the design is lightweight and comfortable and the processor is snappy. If you’re looking for a starter smartwatch and don’t mind the few missing features, the SE is still the way to go.

    Pros

    • Affordable price
    • Great health and fitness tracking
    • Extends the utility of an iPhone
    Cons

    • Lacks blood oxygen and temperature sensors
    • Doesn’t support Double Tap
    • No always-on display

    $170 at Target

    Image for the large product module

    Cherlynn Low for Engadget

    Chip: S9 SiP | Sensors: ECG, heart rate, temperature, compass, altimeter, accelerometer, fall/crash detection, depth gauge | Display: Always-on Retina display, max 3,000 nits brightness | Battery life: 36 hours | Case size: 49mm

    Read our full review of the Apple Watch Ultra

    Apple announced the Apple Watch Ultra 2 at the same event as the Series 9 but, the following year, we did not get an Apple Watch Ultra 3. Instead, Apple announced a new satin black colorway created with a “diamond-like carbon physical vapor deposition” process that you’ll sometimes find used on high-end knife blades.

    Engadget’s Cherlynn Low took the previous model Ultra out on a hike to take advantage of its outdoor-specific features and the Backtrack function actually saved her and our video producer Brian from taking an unintended detour in the wrong direction. The function lives within the Compass app and lets you set waypoints such as marking the parking lot before you set out. There’s an onboard siren that’s loud enough to alert passersby or emergency personnel to your whereabouts if you should need it.

    For water-based activities, the Ultra 2 packs diving features that can measure water temperature, dive duration and gauge up to 40 meters of depth. For workouts closer to home, the dual-frequency GPS gives you more accurate route tracking and pace calculations. And the action button can be programmed to start a workout, control the stopwatch, trigger the flashlight, set a waypoint and more. Just note that we found it pretty easy to accidentally trigger the action button when trying to press the crown, so it may take a little practice.

    The S9 SiP chip enables Double Tap and on-device Siri processing. The screen has been bumped up to 3,000 nits and while we didn’t get to take the new model on a hike, the original at 2,000 nits was plenty bright enough in direct sunlight. We like how the new Modular Ultra watch face makes great use of the oversized screen (though that’s also available on the original AWU.) The battery life remains the same at 36 hours, and we got about three days of moderate use out of the Ultra before needing a recharge. The low power mode is particularly impressive, squeezing out many extra hours from a near-empty watch.

    Pros

    • Robust build
    • Specialized features for outdoor activities
    • Large screen displays a lot of info
    Cons

    • Expensive
    • Large case can feel bulky on smaller wrists

    $818 at Amazon

    What to look for in an Apple Watch

    Like all Apple products, Apple Watches will only work with other devices from the brand’s ecosystem. You won’t be able to pair any Apple Watch to your Android phone. Note that you can pair other wearables (like a Garmin tracker or a Fitbit band) with your iPhone. There are some more features that are specific to Apple Watches and that set each of the three models apart from one another.

    Chips and sensors

    The new Apple Watch Series 10 has an S10 SiP (system in a package) chip with a four-core Neural Engine. The Ultra 2 was updated September 2023 with Apple’s S9 SiP. Both chips allow for on-device processing of Siri requests as well as dictation, translation, automatic workout detection and the Double Tap gesture that lets you answer calls or stop an alarm by tapping your thumb and forefinger together twice. It also enables faster machine learning performance for interpreting sensor data, speech recognition and performing other “thinking” tasks. The Apple Watch SE still relies on the S8 SiP, which was also used in the Series 8 and the original Ultra.

    Both the Series 10 and Ultra 2 can measure certain vital signs like heart rate, and both have an ECG app. Temperature sensors can help track ovulation, while underwater temperature sensors may come in handy while swimming and snorkeling. Both also support fall-detection and crash-detection as a safety feature. All three models have a compass and altimeter. The Apple Watch Ultra 2 has an onboard SOS siren, as well as dive features like a depth gauge. Water features were added to the Apple Watch Series 10, but with a shallower depth rating (just six meters, as compared to 40 meters on the Ultra).

    All three models support near field communication (NFC), the chip that enables Apple Pay. Once you set it up using the Apple Watch app on your iPhone, you can pay for stuff at any store that accepts Apple Pay, even if you don’t have your phone with you.

    Blood oxygen feature

    You may have heard about a patent dispute over blood oxygen monitoring technology that forced Apple to stop selling its watches for a few months back in 2023. The company then started selling the watches with the blood oxygen app disabled. Now the feature is back — Apple announced in August of 2025 that it would be restoring the feature to any Series 9, Series 10 and Apple Watch Ultra 2 models that lack it. Doing so requires an update to iOS 18.6.1 and watchOS 11.6.1. You can view your blood oxygen measurement results in the Respiratory section of the Health app on your phone.

    Displays and case sizes

    The wide-angle OLED display on the Apple Watch 10 lets you see the always-on display from more angles. The Ultra 2 also has an always-on display, but you’ll have to lift your wrist to tell time or read notifications on the SE. The SE can reach a maximum brightness of 1,000 nits, the Series 10 can get as bright as 2,000 and the Ultra 2 hits 3,000 nits. Both higher-end screens can dim to a single nit, making them less distracting in the dark.

    The Apple Watch Series 10 came with a new finish and case material — a glossy anodized jet black finish on the aluminum model and the option for a titanium case. The Ultra 2 also got a new finish, satin black, that utilizes a PVD (physical vapor deposition) process to apply the color.

    As for case sizes, the SE is available in 40 or 44mm. The Series 10 increased in size from the prior generation and now has a choice of a 42 or 46mm case. The Ultra 2 comes in just one size measuring 49mm. You also get the opportunity to pick the length and style for watch bands. The SE and Series 10 come in small/medium or medium/large and the Ultra 2 gives you the choice of small, medium or large.

    The Apple Watch Series 10 on a wrist held in mid-air, with a Series 9 held up next to it.

    The Series 10 (left) and Series 9 (right).

    (Cherlynn Low for Engadget)

    Battery life

    Since it’s the largest wearable, the Apple Watch Ultra 2 sports the biggest battery and can last for a claimed 36 hours on a charge. That number jumps up to 72 hours if you turn on low power mode. Both the Apple Watch 10 and the SE are rated by Apple to go for 18 hours before they need a visit to the charger, and longer when using battery saver mode. That means if you want to use either of those models regularly for sleep tracking, you may need to recharge them a bit before bed.

    Fitness and wellness features

    Believe it or not, all three Apple Watches have similar fitness tracker chops. The Activity app uses three “rings” to keep tabs on how much you’re moving in a day: The Move ring tracks your active calories; the Exercise ring monitors the minutes you’ve spent walking, running, doing yoga and so on; and the Stand ring tells you how many hours in a day you’ve stood up and moved around for at least one minute.

    Different internal sensors detect those activities, for example the accelerometer senses when you’re moving versus sitting still, and the optical heart rate sensor judges how hard you’re working out and how many calories you’ve burned. You can set your goals for each ring and you’ll earn badges and animations when you hit them.

    The Workout app lets you start and track an exercise session. The sensors can even auto-detect when you’re working out, tapping your wrist to suggest you track the activity. Apple Watches will integrate with Apple’s Fitness+ subscription, displaying real time heart rate and calorie burn data on your iPhone, iPad or even Apple TV 4K as you take a class. Fitness+ also includes audio-guided walks and runs with just your watch and Bluetooth earbuds. All three models support the Activity and Workout apps for free. The Fitness+ app also works with all Apple Watches, but costs $10 per month.

    New features enabled with watchOS 11 include Training Load that gauges your body’s response to workouts over time, which could help athletes better prepare for events like marathons. Users can also now skip a day (or more) from fitness tracking metrics when they need to rest or aren’t feeling up to the challenge of closing their rings. The new OS also supports offline maps, which could prove useful when hiking far from cellular coverage. Upcoming features of the next operating system (watchOS 26) will include an AI Workout Buddy to coach you through your next run via your connected Airpods.

    Siri

    You can get the weather, start a workout, identify a song and dictate a text just by asking Siri. All Apple Watch models support the Raise to Speak feature that bypasses the need to say “Hey Siri” and will instead listen for your request when you lift your wrist near your mouth.

    Both the Series 10 and the Ultra 2 utilize onboard processing of Siri requests. That means executing simple requests like starting workouts and timers are quicker, as they won’t need to access external networks. However, requests like sending texts or getting weather forecasts still need to communicate with Wi-Fi or cellular, so you’ll need to have your phone nearby if you have a GPS-only model.

    Carbon neutral options

    The Apple Watch Series 9 with the aluminum case was the company’s first carbon neutral product. Apple defines its carbon neutral products as those that use “100 percent clean electricity for manufacturing and product use, 30 percent recycled or renewable material by weight and 50 percent of shipping without the use of air transportation.” Combined, Apple says those changes reduced the emissions by around 75 percent, and the company will use credits so make up for the remaining emissions.

    Currently, the Apple Watch Series 10 in either aluminum or titanium with the sport loop band, braided solo loop or Milanese loop, and the Apple Watch Ultra 2 with the trail loop or alpine loop bands are designated as carbon neutral products. If you select, say the rubber Sport Band, the carbon neutral rating wouldn’t apply.

    Price

    There’s a $550 difference between the cheapest and most expensive Apple Watches. For $250 you can get the 40mm Apple Watch SE with GPS-only connectivity; adding cellular connectivity ups the price by $50. The Apple Watch Series 10 starts at $399 for the 42mm, non-cellular model in aluminum and goes as high as $749 for the 46mm titanium case (which is only available with GPS and cellular). The Apple Watch Ultra 2 has just one price: $799 for a titanium 49mm case with both GPS and cellular power — though if you want the titanium Apple Watch Band, the price goes up. For any model you pick, you’ll probably also want a few Apple Watch accessories, so you may want to factor that into your purchasing decision. Note that all models go on sale fairly often — but only at third-party realtors. You won’t find many sale’s on Apple.com, though the site does offer discounts when you trade in your old devices.

    How we tested Apple Watches

    Engadget has been reviewing Apple Watches since the first one came out in 2015. Since then, we’ve tested every subsequent model Apple has released, including the Ultra and SE models, spending at least a few days or even a couple weeks with one strapped to our wrists. During that time, we run, hit the gym, go on hikes and wear it while sleeping, all the while gauging how it tracks various metrics, integrates with the iPhone and performs every other trick Apple claims its smartwatches can do.

    Since we also review smartwatches from other companies, such as Samsung‘s Galaxy Watches and Google Pixels, our editors can compare Apple Watches not just to previous generations, but also to other wearables on the market. Our buying guides and recommendations rely on first-hand testing by Engadget staff.

    Apple Watch comparison chart

    Product

    Apple Watch Series 10

    Apple Watch Ultra 2

    Apple Watch SE (Gen 2)

    Release date

    September 2024

    September 2023

    September 2022

    Case sizes

    42mm or 46mm

    49mm

    40mm or 44mm

    Case material

    Aluminum or titanium

    Titanium

    Aluminum

    Display

    LTPO3 OLED Always-On

    LTPO2 OLED Always-On

    LTPO OLED

    Max brightness

    2,000 nits

    3,000 nits

    1,000 nits

    Chip

    S10 SiP

    S9 SiP

    S8 SiP

    Max battery life

    18 h./36 h. low power

    36 h./72 h. low power

    18 h.

    Water resistance

    50 m.

    100 m.

    50 m.

    Featured sensors

    ECG, electrical heart rate, optical heart rate, water temp, altimeter, compass, gyroscope, sleep tracking, sleep apnea, wrist temp

    ECG, electrical heart rate, optical heart rate, water temp, expanded-range altimeter, compass, gyroscope, sleep tracking, sleep apnea, wrist temp

    ECG, optical heart rate, altimeter, compass, gyroscope, sleep tracking

    Apple Watch FAQs

    What are the best Apple Watch apps for fitness tracking?

    All three watches use the same Fitness and Workout apps to track your progress, and they all have sensors to track speed, cadence, distance and heart rate. But the Apple Watch Ultra 2 and the Apple Watch Series 10 have more sensors than the Apple Watch SE. These include an electrical heart rate sensor and a depth gauge. The two watches also have a blood oxygen app and an ECG app, all of which may give you a better picture of your overall health. The Series 10 and Ultra 2 are also the only models compatible with the AI-powered Workout Buddy from watchOS 26 (the feature also requires an AI-compatible iPhone).

    Are any of the Apple Watch series waterproof?

    All three models are water resistant. But they can all handle immersion in water, including a swim. The Apple Watch SE and Series 10 can handle a depth of up to 50 meters while the Ultra 2 can be submerged up to 100 meters.

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    Amy Skorheim

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  • The best MacBook for 2025: Which Apple laptop should you buy?

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    Apple’s next big to-do for 2025 will be the upcoming iPhone 17 event, which will likely happen some time in September. Historically, the company uses those events to announce new iPhones, AirPods and Apple Watches — MacBooks tend to get their own, separate shindig (though we do expect the new macOS 26 software to come out around that time). For now, the most recent MacBooks are the M4 MacBook Air and the M4 MacBook Pro. Deciding between just two models may seem easy, but there are still plenty of variables to consider before you add one to your cart — screen size, chip capabilities, price and memory configurations will all come into play. We’ve reviewed every MacBook model to come out in the last 17 years or so, so we compiled this guide to help you pick the best MacBook for you.

    Table of contents

    Best MacBooks for 2025

    Devindra Hardawar for Engadget

    Screen size: 13” | Processor: M4 chip, 10-core CPU, 10-core or 8-coreGPU, 16-core Neural Engine | Storage capacity (SSD): 256GB | Memory: 16GB | Battery life: Up to 18 hours | Ports: MagSafe 3 charging, 3.5mm jack, 2 x Thunderbolt 4/USB4 | Connectivity: Wi-Fi 6E, Bluetooth 5.3 | Apple MacBook product line: Air

    Read our full Apple MacBook Air (M4, 2025) review

    Since we first put this guide together, a MacBook Air has consistently held the top spot as our recommendation for most people. The most recent model, the 2025 MacBook Air with the M4 chip, was in no way a surprising upgrade — but it did arrive with a welcome $100 price cut from the prior model. There hasn’t been a major design shakeup since the M2 version, but Engadget’s Devindra Hardawar still called the latest MacBook Air “a nearly flawless ultraportable” in his review.

    It’s not only our favorite MacBook, this one currently holds the honor of our best laptop overall. It has everything most users could want: A bright screen, long battery life, one of the best trackpads around and a zippy processor that’s “eager to get to work.” All this is housed in a remarkably thin and lightweight unibody aluminum case that’s a joy to hold. While Devindra didn’t notice a huge difference in performance from the upgraded chip, the M4 chip did perform around 20 percent faster than the M3 in CPU benchmark tests, while the GPU gained a more modest increase in performance.

    The screen is roomy, even on the 13-inch model, and supports the P3 wide color gamut (an upgraded organizational system for displaying color that produces more accurate and vibrant tones). It can reach up to 500 nits of brightness so you should be able to clearly see your screen even while outside on a sunny day. If you’re planning on using the laptop with additional displays at your desk, you now have more screen space. The M4 MacBook Air supports two external displays with the computer’s lid open, whereas the M3 MacBook Air only supported two displays with the lid closed. There’s also an upgraded 12MP camera as well, so your video calls should look better. We tested over 18 hours of battery life on both the MacBook Air 13- and 15- inch models. That should get you through a full day of work and then some.

    One of our few complaints about the MacBook Air is the lower, 60Hz refresh rate. To get up to 120Hz refresh rate (like many ultraportable PCs ship with) you’ll need to upgrade to a Pro model. We’d also like to see an additional port on the right side. Instead, you get two Thunderbolt 4 USB-C ports and a MagSafe power connection on the left. There’s a lone 3.5mm jack on the right. An additional USB-C port on the starboard side would give you more options for charging and using accessories.

    As for which configuration to get, we think most people would be happy with the base model 13-inch MacBook Air with 256GB of storage and 8-core GPU. But if you want to play more games or do media work, you may want to opt for the 15-inch model with 512GB of storage and a 10-core GPU. That configuration starts at $1,399. One thing we don’t recommend is going too big on the RAM. If you think you’ll need 32GB of memory, you should probably go for a MacBook Pro.

    Pros

    • Lightweight but sturdy design
    • Fast performance from the M4 chip
    • Bright and clear screen
    • Great battery life
    Cons

    • Still limited to a 60Hz refresh rate
    • No USB-C on the right side

    $799 at Amazon

    Image for the large product module

    Photo by Devindra Hardawar / Engadget

    Processor: M4 chip | Storage capacity (SSD): Up to 8TB | Memory: Up to 128GB | Battery life: Up to 24 hours | Ports: HDMI, 3.5mm headphone jack, MagSafe 3, 3x Thunderbolt 5, SDXC card slo | Connectivity: Wi-Fi 6E, Bluetooth 5.3 | Apple MacBook product line: Pro

    Read our 14-inch and 16-inch Apple MacBook Pro (M4, 2024) review

    Apple’s latest 14-inch and 16-inch MacBook Pros may not look any different, but under the hood they’re entirely new beasts thanks to Apple’s M4 chips. The $1,599 14-inch model is a far better deal than before too, since it now includes 16GB of RAM standard and it has three USB-C connections instead of just two. While the M4 chip is a decent step up from the M3, the M4 Pro wowed us with Geekbench and Cinebench scores that we’ve never seen before. The Pro model’s multithreaded performance is practically the same as two competing Windows laptops put together! (We didn’t test the M4 Max, but it’s most likely another stunner.)

    Beyond the new chips, the M4 MacBook Pros sport slightly brighter screens for SDR content (helpful for working in sunlight), as well as a big webcam upgrade to 12MP, instead of just 1080p. So, for the first time, the MacBook Pros can use Apple’s Center Stage to keep you in frame during video chats, as well as Desk View.

    These MacBook Pros also deliver the same excellent keyboard and super smooth trackpad that we’ve loved over the last few years. They also have all the ports you need, including three USB-C, HDMI, 3.5mm jack and an SD card reader. The M4 Pro and M4 Max chips also bring along Thunderbolt 5 for faster connections to external accessories. As for battery life, both systems lasted over 30 hours in our video rundown test, and they could easily run for multiple workdays without a recharge. — Devindra Hardawar, Senior Reporter

    Pros

    • Fast M4 chips
    • Brighter display
    • Sharp 12MP Center Stage webcam
    • Thunderbolt 5 with M4 Pro/Max
    • Long battery life

    $1,299 at Amazon

    What about budget MacBooks?

    Historically, Apple kept the previous year’s MacBook Air in its lineup as a sort of budget option. But the company took a different approach with the release of the M4 MacBook Air. Instead of continuing to sell the older model, Apple discontinued the M3 Air and gave its newest computer a $100 price cut.

    Now, if you can even find a brand new M3 MacBook Air (typically from retailers like Amazon or B&H), it’s often more expensive than the M4 version. During sales like Amazon Prime Day, we’ve seen the newest M4 Air go for as little as $799. That effectively makes our overall pick a budget pick as well.

    Of course, $800 isn’t exactly a small investment either for college students or others on a budget. Especially when you can find some decent PCs for under $500. If you’re looking to save even more on a MacBook, we recommend checking out refurbished options directly from Apple, or even third party sellers like BackMarket. There are a few guidelines to keep in mind, which we go over in our refurbished guide, but mainly, you’ll want to shop from a reputable source that has a stated process and offers at least a year-long warranty. Using your old gear as a trade-in will bring down your final cost as well.

    Factors to consider when buying a MacBook

    Compared to PCs, Apple computers tend to have more streamlined specifications. The company has long been known for this simplicity, and the M-series “system-on-a-chip” condenses things even further. Prior to the M1 chip, Apple used Intel chips in its laptop and desktop computers. The M2 and M3 generations followed that first chip and currently sells MacBooks equipped with M4-series chips. You’ll find the standard M4 processor in the Air and the base-model Pro and the upgraded M4 Max and M4 Pro chips as options for the MacBook Pro (currently there is no M4 Ultra chip, as there was with the M3 series in the Mac Studio). All M-series chips combine, among other technologies, the CPU, graphics card and unified memory (RAM). Apple’s Neural Engine is included too, which is a specialized group of processor cores that handles machine learning tasks such as image analysis and voice recognition.

    While a unified chip means you have fewer decisions to make when picking a MacBook, there are still a few factors to consider, including specs like the number of CPU cores, amount of RAM, storage capacity, screen size, and, obviously, price. The finish color may be a minor consideration, but it’s worth pointing out that the Pro comes in just two colors (Silver or Space Black) but the Air comes in four hues (Midnight, Starlight, Sky Blue and Silver).

    CPU cores

    The lowest-specced chip in a current-lineup MacBook is the standard M4 chip, which is found in all models of the MacBook Air and the base model MacBook Pro 14-inch. That chip houses a 10-core CPU and either an 8- or 10-core GPU. In total, there are three versions of the M4 chip: standard M4, M4 Pro and M4 Max (which are each a step up from their predecessors, the M3, M3 Pro and M3 Max chips). The burliest chip, the M4 Max is built with either a 14- or 16-core CPU and a 32- or 40-core GPU.

    Cores are, in essence, smaller processing units that can handle different tasks simultaneously. Having more of them translates to the computer being able to run multiple programs and applications at once, while also smoothly processing demanding tasks like video and photo editing and high-level gaming. In short, more cores allow for more advanced computing and better performance. But if your processing power needs fall below professional-level gaming and cinematic video and audio editing, getting the highest number of cores is likely overkill — and after all, more cores equals higher cost and more power usage.

    Apple MacBook Pro 14-inch from the rear, showing off the Apple logo.
    Photo by Devindra Hardawar/Engadget

    RAM

    Your options for RAM, or in Apple’s terminology, unified memory, varies, but with the switch to the M4 chip in all laptops, the lowest amount of RAM you can get is now 16GB. That’s a necessary spec-bump to accommodate the tech world’s favorite feature of the moment: AI or, in this case, Apple Intelligence (still AI, but Cupertino’s version). The M4 Pro chip has 24 or 48GB memory options, while the M4 Max chip supports 48, 64 or a whopping 128GB of RAM.

    You’ve likely heard the analogy comparing memory to the amount of workspace available on a literal desktop surface, whereas storage is the amount of drawers you have to store projects to work on later. The larger the worktop surface, the more projects you can work on at once. The bigger the drawers, the more you can save for later.

    In addition to supporting Apple Intelligence, more RAM is ideal for people who plan to work in multiple apps at once. And the more demanding each program is, the more RAM will be required. Extra memory can also come in handy if you’re the type who likes to have infinite numbers of tabs open on your browser. If your daily workflow doesn’t involve simultaneously using a vast number of memory-intensive programs, you can save yourself money and buy the RAM configuration that you’re most likely to actually use.

    For a long time, Apple continued to offer MacBooks with just 8GB of RAM, and we recommended upgrading to at least 16GB of RAM. With this being the standard today, grabbing a base model should be fine for most non-pro-level users. One thing to note is that, unlike most PCs, the RAM in a MacBook is not user-upgradable since it’s tied into the system-on-a-chip. If you think you might end up needing more memory, you should go for the spec upgrade up front.

    Storage capacity (SSD)

    Storage options range from 256GB of SSD for the base-model MacBook Air and 8TB of storage for the MacBook Pros with the M4 Max chip. If you want to rotate between a long roster of game titles or keep lots of high-res videos on hand, you’ll want more storage. If you’re mostly working with browser- and cloud-based applications, you can get away with a smaller-capacity configuration. That said, we recommend springing for 512GB of storage or more, if it’s within your budget. You’ll quickly feel the limits of a 256GB machine as it ages since the operating system alone takes up a good portion of that space. Having 1TB will feel even roomier and allow for more data storage over the life of your laptop.

    When Apple announced the iPhone 15, the company also announced new iCloud+ storage storage plans, with subscriptions that allow up to 12TB of storage shared among your iOS and MacOS devices. You could also transfer files to an external storage device. But if you don’t want to pay for a monthly subscription and prefer the convenience of having immediate access to your files, it’s best to get the highest amount of storage space your budget allows for at the outset.

    Screen size

    The MacBook Air comes in 13- or 15-inch sizes. Pro models have either 14- or 16-inch screens. A two-inch delta may not seem like much but, as Engadget’s Nathan Ingraham noted when he reviewed the then-new 15-inch M2-powered MacBook Air, a larger screen “makes a surprising difference.” That’s especially true if you plan to use your laptop as an all-day productivity machine and won’t be using an external monitor. More space means you can more clearly view side-by-side windows and have a more immersive experience when watching shows or gaming.

    But screen size is one of the main factors influencing weight. The 13-inch MacBook Air M4 weighs 2.7 pounds, whereas the top-end 16-inch MacBook Pro with the Max chip weighs 4.7 pounds. If you plan to travel a lot or swap your work locations regularly, a smaller screen will make life easier in the long run.

    All MacBooks feature IPS LCD panels (in-plane switching, liquid crystal display), which Apple markets as Retina displays. The MacBook Air M4 has a Liquid Retina display and the Pro models have Liquid Retina XDR displays. “Liquid” refers to the way the lighted portion of the display “flows” within the contours of the screen, filling the rounded corners and curving around the camera notch. “XDR” is what Apple calls HDR (high dynamic range).

    You also get the option of a standard or nano-texture display on the MacBook Pro. The glass, which reduces glare and is also available on the Studio Display, iMac and iPad Pro, comes with a $150 price increase, but if you really don’t like reflections on your screen, it could be worth it.

    Compared to most other laptops, MacBook displays are notably bright, sharp and lush. But one feature worth pointing out is another Apple marketing term: ProMotion. It’s the company’s term to describe a screen with a higher, 120Hz refresh rate, which results in smoother scrolling and more fluid-looking graphics. Only MacBook Pros offer ProMotion; the Air maxes out at 60Hz, which is perfectly fine for everyday browsing and typical workdays. But if you want buttery-smooth motion from your display, you’ll have to shell out more money for an upgrade.

    Operating systems

    Software considerations won’t make much of a difference when deciding between MacBook models — all come with macOS installed. But if you’re switching from, say, a Windows PC, the operating system may be something to factor into your decision — though it’s probably less of an issue than it once was. Now that so much of the work we do on our computers is browser- and cloud-based, the learning curve between the two platforms isn’t as steep. Apps and programs like Gmail perform similarly regardless of what computer you’re using. Apple machines have historically had more limited support of AAA gaming titles, but even that is changing with more AAA games and better graphics coming to Macs.

    As for macOS, it’s getting better too. With macOS Tahoe 26, the Spotlight function is more advanced, making it easier to find apps and perform tasks straight from your keyboard. The software also implements Apple’s unifying Liquid Glass design for a modern look that looks consistent across iOS and iPad devices. New enhanced iPhone continuity features also make MacBooks and the handset work better together. A revamped Shortcuts app is more powerful as well, giving users custom automations that leverage Apple Intelligence (the company’s own AI).

    Price

    When Apple announced the MacBook Air M4, it also delivered a bit of refreshing news: The latest model now starts $100 cheaper than the previous generation. So now, the least expensive MacBook is the 13-inch, M4-powered Air with 16GB of RAM and 256GB of storage for $999. Alternatively, you can spend up to $7,349 for the 16-inch MacBook Pro M4 Max with the nano-texture glass, 128GB of RAM and 8TB of storage.

    Chip type, screen size, memory and storage capacity all influence the final price, which is why guides like this can help you determine just what you need (and what you don’t) so you can get the most cost-effective machine for you. AppleCare is another cost to consider. The extended warranty plan from Apple covers repairs from accidents and offers free battery replacement and starts at $3.50 per month or $35 per year for MacBooks.

    We recommend the MacBook Air M4 for most people, and thanks to that $100 price cut, it’s also a good budget option. If you want something even cheaper, we recommend looking at refurbished M-series models from Apple. We think the 14- or 16-inch MacBook Pros are best for professionals. If you have extra money to spare once you’ve picked your machine, we recommend upgrading to at least 512GB of storage to make your machine as future-proof as possible. Of course, if you’re just after the M4 chip and want the cheapest route to get it, you might consider the M4 Mac mini, which starts at $599 (though you’ll have to supply the screen, mouse and keyboard).

    Best MacBooks spec comparison chart

    Product

    Superlative

    Tested configuration

    Tested battery life

    Rated battery life

    Apple MacBook Air M4 (13-inch)

    Best MacBook overall

    Apple M4, 16GB RAM, 256GB SSD

    18.25 hours

    Up to 18 hours

    Apple MacBook Pro M4 (14-inch)

    Best MacBook for creatives

    Apple M4, 16GB RAM, 512GB SSD

    34.25 hours

    Up to 22 hours

    Best MacBook FAQs

    What’s the difference between MacBook Air and Pro?

    Both the MacBook Air and Pro models come with the M4 chip. MBP models have the option of more powerful M4 Pro or M4 Max chips. The Pro has a higher resolution screen with a higher peak brightness that supports up to 120Hz adaptive refresh rates and XDR (extreme dynamic range). The battery life on most Pro models is longer than on the Air models as well. Pro models also have more ports and more speakers. In short, the MacBook Air is aimed at everyday users looking for good productivity and entertainment capabilities, while Pro models are aimed at professionals who need a high-performance computer.

    What’s the difference between macOS and Windows?

    MacOS is the operating system developed by Apple and used in all of its desktop and laptop computers. It can only be found in hardware made by Apple including MacBooks and iMacs. Microsoft’s Windows operating system can be found in the company’s own Surface laptops as well as computers made by a wide array of manufacturers, like Acer, Asus, Dell and Razer.

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  • Which “Magnificent Seven” Stocks Are Screaming Buys Right Now?

    Which “Magnificent Seven” Stocks Are Screaming Buys Right Now?

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    The “Magnificent Seven” stocks dominated the market in 2023. The worst performer in the group, Apple (NASDAQ: AAPL), rose 49%, and the best, Nvidia (NASDAQ: NVDA), jumped nearly 240%. But with such strong runs behind them, do any of them have room left to grow in 2024?

    The answer: Yes, and some are still worth buying at their current prices.

    Apple and Nvidia are both richly valued for their performance

    I’m breaking the seven up into buy, sell, and hold groups. Starting with the sell set, I think Apple and Nvidia’s stock prices far outpaced their businesses.

    Nvidia’s 2023 success has been spurred on by the artificial intelligence (AI) arms race, and its business has responded in kind. In its fiscal 2024 third quarter (which ended Oct. 29), revenue rose 206% year over year. Furthermore, management guided for $20 billion in fiscal Q4 revenue, up 231%. The stock’s movement was warranted given the company’s sales growth, but I’m concerned that investors are forgetting that Nvidia operates in a cyclical industry.

    Nvidia goes through boom and bust cycles, and right now is certainly a boom. However, it’s unknown how many AI data centers will need to be built in the near to medium term. If demand for its high-powered chips is satisfied shortly, the stock may come crashing back down to earth. Plus, it’s trading at 65 times earnings — a quite expensive premium.

    From a business standpoint, Apple is the opposite of Nvidia. Its sales declined throughout 2023. Even so, its stock skyrocketed. This makes little sense, and more headwinds are coming up: a U.S. International Trade Commission order this month forced Apple to halt the import and sale of some Apple Watches due to a patent dispute (although a court ruling temporarily allowed sales to resume). With all this in mind, 2024 could be a tough year for the company. And considering that Apple stock has a higher valuation than “Magnificent Seven” members Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) and Meta Platforms (NASDAQ: META), it doesn’t make a lot of sense to own it compared to its peers.

    Microsoft and Tesla need to show me some results

    I view Microsoft (NASDAQ: MSFT) and Tesla (NASDAQ: TSLA) as holds currently. Microsoft had a strong year, as its revenues and earnings per share (EPS) steadily rose. However, Microsoft trades at a steep premium, even on a forward earnings basis.

    MSFT PE Ratio Chart

    Microsoft is executing well, but its valuation is a bit too much from a historical perspective to consider buying. Still, it’s far from a sell.

    Tesla is one of the hardest companies to value on Wall Street, as its valuation is wrapped up in expectations for future products. It’s also set to face some added headwinds. Starting in 2024, some Tesla models will only qualify for half of the $7,500 federal EV tax credit due to where the automaker sources materials for their batteries and where it produces them.

    When judging whether any given moment is a better time to buy or sell Tesla stock, I like to look at its price-to-earnings and price-to-sales ratio compared to historical trends. For Tesla, these are trading roughly near the midpoint of valuations seen since mid-2022.

    TSLA PE Ratio ChartTSLA PE Ratio Chart

    TSLA PE Ratio Chart

    I’m taking a wait-and-see approach to Tesla stock heading into the new year as the stock doesn’t look like a bargain at these prices.

    Advertising should bounce back in 2024

    That leaves Alphabet, Meta Platforms, and Amazon (NASDAQ: AMZN) in the buy now category. These stocks trade at reasonable levels and are expecting strong tailwinds next year.

    Even though Alphabet and Meta have AI investments, they are mostly advertising businesses. In 2022 and 2023, the advertising market was fairly weak as companies pulled back on their marketing spending due to fears that a recession was coming. However, now that we have lapped that pullback, Alphabet and Meta are posting meaningful growth in their advertising businesses. Their ad revenues grew by 9% and 24%, respectively, in Q3.

    Next year should be another strong recovery year for advertising, which will boost both companies.

    Amazon has also had a strong 2023, with its margins rising.

    AMZN Gross Profit Margin ChartAMZN Gross Profit Margin Chart

    AMZN Gross Profit Margin Chart

    However, this chart doesn’t tell the full story, as this takes into account Amazon’s profits over the past 12 months. If you focus on its latest quarterly results, Amazon’s margins are nearing (or have already set) all-time highs.

    AMZN Gross Profit Margin (Quarterly) ChartAMZN Gross Profit Margin (Quarterly) Chart

    AMZN Gross Profit Margin (Quarterly) Chart

    The fact that Amazon posted solid results in historically weak quarters bodes well for Q4, which is usually its strongest one. No investor knows what a fully profitable Amazon looks like, but 2024 could give us a glimpse, making it a strong buy now.

    Should you invest $1,000 in Nvidia right now?

    Before you buy stock in Nvidia, consider this:

    The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nvidia wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

    Stock Advisor provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month. The Stock Advisor service has more than tripled the return of S&P 500 since 2002*.

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    Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Keithen Drury has positions in Alphabet, Amazon, and Tesla. The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Tesla. The Motley Fool has a disclosure policy.

    Which “Magnificent Seven” Stocks Are Screaming Buys Right Now? was originally published by The Motley Fool

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