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According to our reviews, Apple makes some of the best tech you can buy. But that doesn’t mean you have to pay full price for the devices. Now that Black Friday sales have arrived, we’re seeing plenty of discounts on iPads, MacBooks, AirPods, Apple Watches and more. A few of the discounts are hitting all-time lows, and others are the best prices we’ve seen in months. So if you’ve got your eye on a new iPad for family, an Apple Watch for a gift or a pair of AirPods for yourself, this is the list to check out. Here are the best Apple Black Friday deals around.
Editor’s note: Apple’s own website does not typically host sales. But now through December 1, you can get up to $250 in gift cards from that site. For pure discounts, however, you’ll need to shop Amazon, Best Buy, Walmart, B&H Photo or other third-party retailers, which you’ll find linked below.
Apple Black Friday deals: AirPods
In our review of the new AirPods Pro 3, we said they were Apple’s “most comprehensive update” to its Pro line yet. They feature live translation and heart-rate sensing, as well as improved overall sound, better active noise cancellation and a longer battery life. This is the lowest price yet on the new buds. Also at Walmart, Best Buy and Target.
AirPods 4 (no ANC) for $69 ($61 off) at Amazon: You miss out on a few more features on the base-model AirPods 4: no live translation, no noise cancellation and no heart rate sensing, but you do get Personalized Spatial Audio with dynamic head tracking, like on the pricer models. We gave the entry-level buds an 88 in our review. The previous low price was $80. Also available at Walmart and Target.
AirPods 4 (with ANC) for $110 ($69 off) at Amazon: If you just need moderate noise cancellation and prefer an open-wear fit (where nothing goes in your ear canal), you may prefer the new AirPods 4. They don’t have heart rate sensing or the hearing features the Pro models have. But we found the sound quality to be pretty good and appreciated Pro-level features like live translation. These hit a low of $100 earlier in the sale, but have since gone up to $110. Also at Walmart and $140 at Best Buy.
AirPods Max for $400 ($149 off) at Amazon: These cans have been around for quite some time now, only getting the slightest upgrade with a new USB-C port in 2024. The hardware is otherwise the same as it was when the over-ear headphones debuted in 2020. Still, they’re comfortable, have good sound quality and the on-board controls are unique but good. This $400 sale price matches the all-time low and it’s good for most of the colorways, though a few hues are selling out. You can get the same deal at Walmart in for all but the orange model.
EarPods for $17 ($2 off) at Amazon: For those who prefer a cord, here is the only Apple-branded wired earphone option. Also at Walmart.
Apple TV Black Friday deal
Apple
You can get six months of access to the Apple TV streaming service for only $36. That means you can catch Pluribus, the new show from Vince Gilligan (Better Call Saul) and other very good originals like Severance, Ted Lasso and Slow Horses. The offer is live through December 1 and is open to new and qualified returning subscribers but you have to subscribe directly through Apple (link below) and not through a third-party service.
Apple Black Friday deals: iPads
Jeff Dunn for Engadget
The entry level iPad doesn’t support Apple Intelligence, but that didn’t bother us when we reviewed the new slate. We found the speed to be plenty for what most people need an iPad for: casual gaming, streaming, browsing, answering some emails. We wish the display was laminated and had some anti-glare coating. But this is the lowest-priced way to get your hands on a current-model iPad. Also at Walmart, Target and Best Buy.
iPad Air (M3, 11-inch, 128GB) for $449 ($151 off) at Amazon: The Air is the Goldilocks Apple tablet. It strikes the perfect balance between price and performance, making it our overall pick for the best iPad you can buy. The build is lovely; it feels premium and the display is a big improvement over Apple’s base-model slate. The M3 chip is plenty fast for everyday use and can handle an average day of productivity no problem, particularly with its improved multi-tasking abilities. This matches the lowest price we’ve tracked. Also on sale at Target and Best Buy.
iPad Air (M3, 13-inch, 128GB) for $649 ($150 off) at Amazon: A larger screen will make watching shows and playing games more expansive. And if you use your iPad more like a personal computer, you’ll appreciate the extra real estate for spreading out your work. Like the 11-inch Air, this has a powerful M3 chip and an excellent screen, as well as support for the Apple Pencil Pro and Apple Intelligence. This matches the lowest price we’ve tracked. Also at Target, Best Buy and it’s $749 at B&H.
iPad mini (A17 Pro, 8-inch, 128GB) for $399 ($100 off) at Amazon: The smallest Apple iPad is really meant for those who put a priority on the portability and palm-ability of an 8-inch tablet. It uses the A17 chip, which enables support for Apple Intelligence, unlike the base model iPad. We gave it an 83 in our review, praising the fact that you get the full iPad experience, just in a more compact package. We found it particularly suited to messaging, reading, watching video and playing lots of Balatro. It went as low as $379 in October. Also at Best Buy.
iPad Pro (M5, 11-inch, 256GB) for $899 ($100 off) at Amazon: While we think this is an amazing piece of computing machinery, we admit that it’s overkill for most people. It’s got one of the best displays you’ll find on a tablet, the most recent M5 chip (the same that powers the base-level Apple MacBook Pro) and an almost impossibly thin and light build. We gave it an 85 in our review and had very few complaints — aside from the near-prohibitive price tag. Hopefully this Black Friday discount helps. This $100 discount is a new all-time low. It’s $927 at Walmart.
iPad Pro (M5, 13-inch, 256GB) for $1,199 ($100 off) at Amazon: To get the most out of the excessive power of the M5 chip, you might want the biggest screen. Once you add in the keyboard and Pencil Pro, you’re looking at one pricey setup (and might be better off with a MacBook?). But if extreme portability and massive power is what you crave, you may as well save $100 with this Black Friday discount. Also at Best Buy and B&H.
Apple Black Friday deals: Apple Watches
Cherlynn Low for Engadget
Apple still makes the best smartwatch money can buy. The flagship Apple Watch Series 11 is not just a stalwart companion for an iPhone, it also offers comprehensive health monitoring and fitness tracking. There wasn’t a huge change from the Series 10 to this one — both have the same thin and light design, but now the glass is tougher and the battery lasts longer. This $60 discount is a brand new low. Also at Walmart and Target.
Apple Watch SE 3 (40mm, GPS) for $199 ($49 off) at Amazon: After a couple years, Apple finally updated its budget-model smart watch. And we were pretty happy with the results, awarding the new wearable a review score of 90. It’s got a smaller screen and thicker bezels than the Series 11 and lacks a few of the more advanced health monitoring features. It’s also made from slightly less-robust materials. But it has nearly everything that makes Apple Watches great for a lot less — particularly now. This is the lowest price we’ve seen since the watch came out in September. Also at Walmart and Target.
Apple Watch Ultra 3 (49mm, GPS + cellular) for $700 ($99 off) at Amazon: The newest feature for Apple’s priciest smartwatch is satellite connectivity. The Ultra 3 has a titanium case, a large 49mm screen size and comes standard with cellular and dual GPS connectivity. It also has features for adventuring, like an on-board siren, depth gauge and up to 3,000 nits of brightness. The $99 discount within a dollar of the all-time low.
Apple Black Friday deals: MacBooks and Macs
Apple
As far as we’re concerned, Apple makes the best laptop overall with the M4 MacBook Air. It’s light and portable yet powerful enough to handle all but the most demanding media rendering. The keyboard and touchpad are excellent and the battery will get you through a full day of work and then some. It earned a 92 in our review. Also at Best Buy and it’s $100 off at B&H.
Apple MacBook Air (M4, 15-inch, 256GB) for $949 ($250 off) at Amazon: The M4 chip is quite powerful, to take advantage of all the productivity it enables, you might want a little more room on your screen. When Apple first made a 15-inch option for the MacBook Air a couple generations ago, we were surprised at the difference it made. Also at Best Buy and it’s $100 off at B&H.
Apple MacBook Pro (M5, 14-inch, 512GB) for $1,349 ($207 off) at Amazon: Apple’s most recent M-series chip is the M5, and only comes equipped on the 14-inch MacBook Pro and the iPad Pro. When the M5 MacBook Pro M5 came out last month, we promptly reviewed it and awarded it a 92. That new chip gives the laptop an impressive graphics upgrade that helps make it more suited to gaming — an area where Apple still lags behind PCs. Other than the chip upgrade, it’s mostly the same, which is a good thing. It’s sturdy, powerful and has an impressively long battery life — we clocked 34 hours in a video run-down test. Also at Walmart, Best Buy and B&H.
Apple MacBook Pro (M4 Pro, 14-inch, 512GB) for $1,749 ($250 off) at Amazon: The M5 chip isn’t yet available in the Pro and Max variants. If Apple follows the same six-month gap that separated the M4 from the M4 Pro and Max chips, we may see the M5 Pro/Max in spring of next year. For now, however, those higher-specced chips can only be found in the M4-series lineup. The MacBook Pro with the M4 Pro chip is on sale and it’s our recommendation for creative professionals who need an obscene amount of processing power. Also at Walmart, Best Buy and B&H.
Apple MacBook Pro (M4 Pro, 16-inch, 256GB) for $2,189 ($310 off) at Amazon: You sacrifice a little portability for the larger 16-inch screen, as it adds about a pound and a quarter to the weight. But you might appreciate the extra space for your work on the display. Also at Walmart and B&H.
Apple 2024 iMac (M4, 24-inch) for $1,149 ($150 off) at Amazon: Apple just has one model of an all-in-one desktop computer and it has the M4 chip inside. We called the iMac more cost effective than ever, now that it comes with a minimum of 16GB of RAM. The M4 chip makes it capable for content creation, productivity and gaming.
Mac mini (M4) for $479 ($120 off) at Amazon: Apple’s compact desktop computer got a rave review from us. We called it “shockingly small [and] incredibly powerful.” It also benefits from a bump to a minimum of 16GB of internal memory. It can play modern games at reasonable resolutions and handle most productivity tasks you throw at it.
Apple Black Friday deals: Accessories
Apple AirTag (4-pack) for $63 ($36 off) at Amazon: Even though they haven’t been updated in a few years, Apple’s AirTags are still the gold standard of Bluetooth trackers, and what most people think of when they think of trackers. We may get a new version soon, but they aren’t likely to be this cheap. Also at Walmart. A single AirTag is on sale too for $18 instead of $29.
Apple Pencil USB-C for $49 ($30 off) at Amazon: If you have the new base-model iPad with the A16 chip, this is the pencil that will work for you. It’ll also work with current as well as slightly older models of the Air and Pro iPads.
Apple Pencil Pro for $95 ($35 off) at Amazon: The Apple Pencil situation is a little messy, so you’ll want to double check which model is compatible with your particular iPad. The Pencil Pro is the most fully featured in the lineup with haptic feedback, barrel roll and squeeze capabilities, and a hover preview feature. It’ll work with the two most recent models of the Air and Pro iPads, as well as the latest iPad mini. This deal is $5 more than the all-time low and it’s also available at Walmart and Best Buy.
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Amy Skorheim
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