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  • Plasma: The Functional, Natural Miracle Ingredient for Dogs and Cats! | Animal Wellness Magazine

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    Spoil and support pets with food, treats, and supplements featuring plasma: It’s tasty, healthy, and natural!

    When buying pet food, treats, and supplements, modern pet parents don’t just look for quality ingredients or complete and balanced nutrition. They also place emphasis on things like functional ingredients with health benefits. Plasma is a clean, natural, and highly digestible nutrient source that stands out as a functional ingredient because it benefits health and helps the planet. Learn more about plasma, how it supports whole-body health, and great products that feature it.

    Plasma Supports Human Health and Pet Health

    Plasma is the liquid component of blood. So when you donate blood, you’re giving plasma, a life-saving gift used around the world every day to help people survive and thrive. And just like plasma supports human health, so too can it play a meaningful role in pet health and nutrition. Plasma sourced from pigs and cattle is collected and dried, preserving the amino acids, nutrients, bioactive compounds, and highly digestible proteins. It’s a tasty, functional ingredient that can be added to pet foods, treats, and supplements to support vitality, well-being, and everyday health.

    Adding Plasma to a Dog’s or Cat’s Diet Is Good for the Whole Body

    Plasma about 70% to 80% protein, so you can see right away one of the main benefits for dogs and cats. Four-legged family members rely on protein-rich diets to build and repair tissues, produce enzymes and hormones, and support overall growth, function, and energy. Beyond that, plasma also contains a myriad of other beneficial compounds, including:

    • Amino acids
    • Electrolytes
    • Minerals
    • Antibodies
    • Immunoglobulins
    • Bioactive peptides
    • Growth factors

    Together, these compounds have a systemic effect, supporting the immune system and its ability to respond to stress and inflammation. They also help with digestive health, the gut microbiome, nutrient absorption, muscle development, skin and coat health, and energy levels.

    What’s more, plasma is a valuable byproduct of meat processing. Reclaiming plasma from the meat industry reduces waste, minimizes environmental impacts, and supports a more efficient food system.

    Easy Ways to Add Plasma to Your Dog’s or Cat’s Diet

    Plasma is a powerful, natural, sustainable ingredient that supports canine and feline health at every life stage. It delivers essential nutrients, helps manage stress and inflammation, supports immunity, and promotes overall vitality, keeping dogs and cats active, resilient, and thriving. When you add food, treats, and supplements with plasma to their diet, you’re supporting whole-body health for them and helping the planet too.

    Visit APC to learn more about plasma for pet health!

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    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • 7 Positive Changes After Switching to a Limited-ingredient Dog Diet | Animal Wellness Magazine

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    Dogs with allergies or food sensitivities are challenging to feed. When you switch to a limited-ingredient dog diet, you can help alleviate symptoms and support your pup in other ways!

    Does your dog scratch constantly, get hot spots, or have digestive problems like diarrhea? Dogs with food allergies and sensitivities can experience a host of problems. In fact, it’s estimated that about 40% of dogs with dermatitis and itchy skin have food allergies. In other words, there’s a good chance diet could be contributing to your dog’s symptoms. When you switch to a limited ingredient dog food, it can benefit your pups’ sensitive stomachs and allergic reactions in many ways, including these seven!

    1. Say Goodbye to Surprise Allergy Triggers

    While it’s not always possible to pinpoint what your dog is allergic to, common ingredient list items include beef, dairy, chicken, wheat, and eggs. When you limit their diet, you reduce potential allergen exposure, making it easier to avoid triggers and reactions.

    2. Improved Skin Symptoms

    When your dog eats food that contains something they’re allergic to, it triggers an immune response that includes inflammation and a range of skin symptoms, including:

    • Itching
    • Redness
    • Hot spots
    • Paw chewing
    • Hair loss
    • Skin dryness
    • Rashes
    • Flaking

    When you remove potential common allergens and irritants from their diet, it gives their immune system a chance to calm down, bringing relief from constant scratching and irritation.

    3. No More Recurring Ear or Skin Infections

    Food allergies cause itching and inflammation, so they can also cause recurring skin and ear infections. Inflammation can disrupt the skin barrier, so when your dog scratches, wounds form and bacteria enter, causing an infection.

    4. Improved Skin and Coat Health

    By stopping the allergy cycle, a limited-ingredient diet can give your dog’s skin and coat a chance to heal, especially if the diet contains quality protein sources, healthy fats, vitamins, and minerals. Not only will symptoms cease, but they’ll also have healthier skin and a shinier, softer coat.

    5. They’ll Have Better Digestion and Less Upset

    Allergies and food sensitivities also cause gastrointestinal problems. Limited-ingredient dog diets usually focus on simple, highly digestible ingredients. This supports better nutrient absorption, less strain on the gut, and improved overall digestive health. What’s more, they’ll have better stool quality and fewer GI symptoms, such as:

    • Gas
    • Diarrhea
    • Vomiting
    • Bloating
    • Constipation

    6. Overall Health Can Improve

    Companies that make limited-ingredient diets typically prioritize high-quality, nutrient-dense, whole food ingredients and complete, balanced diets that promote stronger energy levels and better long-term wellness. Furthermore, a limited-ingredient dog food diet supports a calmer, more balanced immune response, enabling their body to focus on maintaining total body health.

    7. Their Appetite Could Return

    Dogs often avoid eating when food causes stomach pain, itching, or discomfort. By contrast, when their body feels good after eating, they’ll naturally develop a stronger, healthier appetite. Therefore, one of the benefits of limited-ingredient pet food is that it eliminates triggers and can help make mealtime enjoyable again.

    A Limited-Ingredient Dog Diet with Everything You Want, Nothing You Don’t

    Venture recipes from Earthborn Holistic are an ideal solution for dogs with allergies and sensitivities. They feature carefully selected proteins, omega fatty acids, antioxidant-rich vegetables, probiotics, amino acids, and essential vitamins and minerals. What they don’t contain is common triggers for allergies or sensitivities, such as:

    • Grains
    • Gluten
    • Egg
    • Peas
    • Legumes
    • Lentils
    • Chicken
    • Colorants
    • Fillers
    • By-products
    • Artificial preservatives

    Crafted in the USA using premium ingredients, Earthborn Holistic comes from a long-standing, family-owned company established in 1926. For generations, they’ve focused on nourishing food for dogs and cats with quality nutrition, protecting the environment through sustainability efforts, and giving back to communities through meaningful charitable programs.

    Visit Earthborn Holistic to learn more about their Venture recipes and other high-quality diets for dogs and cats!

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    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • Turn Your Passion for Pet Health into Profit with Raw Diets for Dogs: The Way They Were Born to Eat! | Animal Wellness Magazine

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    Raw diets for dogs boost health and happiness—earn money partnering with a company that delivers raw meals right to your door!

    Dog parents are always looking for the best and healthiest foods for their fur babies. And while there are plenty of options on the market, including tons of trends and fads, the ideal food for any dog is one that meets their ancestral needs. Raw diets for dogs are biologically appropriate and provide our canine companions with everything they need to live healthy, active lives. We Feed Raw is on a mission to bring wholesome, safe, raw food to dogs everywhere, and they’re looking for partners to earn extra income spreading the word about their incredible food!

    Complete and Balanced Raw Diets for Dogs: The Way Nature Intended

    Dogs flourish on diets rich in raw animal protein, healthy fats, and edible bones. These whole-food ingredients deliver essential vitamins, minerals, and amino acids that:

    • Strengthen the immune system
    • Sharpen cognitive function
    • Support joints and bones
    • Promote skin and coat health
    • Supply energy

    Raw food is highly digestible and nutrient-dense, and many pet parents notice visible improvements when they switch. In fact, in as little as a week, pet parents who switched to We Feed Raw noticed incredible benefits like:

    • Visibly healthier skin and coat: 88%
    • Improved digestion: 87%
    • More mealtime excitement: 86%
    • Smaller, firmer, less smelly poops: 96%
    • Decrease in allergy symptoms: 79%

    Safe Raw Ensures Health and Welfare with Raw Feeding

    It’s clear that raw diets have innumerable benefits for dogs, but food safety is a concern. Raw meat can harbor dangerous food-borne pathogens like Salmonella, E. coli, and Listeria.

    As such, it’s important to choose raw food from companies that go the extra mile.

    At We Feed Raw, safety isn’t an afterthought—it’s built into every step. Recipes start with USDA, human-grade meats sourced from trusted partners who share a commitment to quality and safety. Each batch is carefully treated with high-pressure processing (HPP), a cold-water, high-pressure technology that destroys harmful pathogens without sacrificing nutrition. After processing, meals are flash-frozen to maintain peak freshness and purity, and then every lot is thoroughly tested before leaving the facility.

    Help Dogs Thrive Naturally—Become a We Feed Raw Partner Today!

    We Feed Raw is on a mission to support better health and wellness for dogs using the freshest, highest-quality ingredients nature has to offer. Every made-in-the-USA recipe is rich in animal protein and nutrients—free from grains, fillers, or unnecessary processing—making it highly digestible and biologically appropriate for dogs. Each meal is AAFCO compliant, complete and balanced, tailored to meet your dog’s unique nutritional needs, and conveniently delivered to your door—free!

    We Feed Raw is partnering with pet professionals, including veterinarians, groomers, trainers, rescues, and breeders, who want to earn income while sharing the news about the healthiest, tastiest, safest raw diets for dogs. As a We Feed Raw partner, you’ll get access to:

    • Product samples
    • Digital or physical postcards
    • Strategic discount to offer your audience
    • Competitive commission

    Interested in seeing the difference the right diet can make for dogs? Learn more about partnering with We Feed Raw and help spread the word while earning extra cash!


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    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • Enhance Your Dog’s or Cat’s Health at All Life Stages with Plasma! | Animal Wellness Magazine

    Enhance Your Dog’s or Cat’s Health at All Life Stages with Plasma! | Animal Wellness Magazine

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    Pet parents are more committed than ever to providing their animal companions with top-notch care, and you can support health and wellness at every life stage with plasma-based ingredients.  

    Plasma is the liquid component of blood. It contains functional proteins that support health when included in food, treats, and supplements for dogs and cats. While the nutritional needs of dogs and cats change from puppyhood/kittenhood, adulthood, and the senior years, plasma-based ingredients have proven benefits at every life stage. Let’s learn more about the role of plasma in canine and feline diets and how to find the right products for your dog or cat.

    Managing Inflammation with Plasma-Derived Proteins 

    Dogs and cats face various stressors throughout their lives. That can include minor illnesses and injuries as well as surgeries and the natural aging process. A common factor in these stressors is inflammation—the immune system’s natural defense mechanism that protects the body. While inflammation helps heal and defend the body, long-term inflammation can lead to ongoing health issues. Plasma helps to modulate inflammation at its source and helps the immune system respond more effectively. This makes it a valuable addition to your dog’s or cat’s diet at any age.

    Whole-Body Support at Every Age with Plasma  

    Playful puppies/kittens, active adults, and wise seniors have unique needs. In fact, your dog’s or cat’s nutritional needs will change over the years. But at every age, it’s vital to choose foods, treats, and supplements that support overall health and aid in managing gut health.

    Developmental Support for Young Animals 

    For growing puppies and kittens, optimal nutrition is essential for healthy development. Plasma provides essential proteins and amino acids that support growth while also modulating intestinal inflammation. By maintaining a healthy intestinal barrier, plasma ensures proper nutrient absorption, which is crucial for the development of strong bones and muscles.

    Health Maintenance for Adults 

    Environmental changes, dietary adjustments, and activity levels are all stressors that can impact the health of adult animals. Plasma’s functional proteins support the overall immune system, helping adult animals cope with stress and inflammation. This support enables them to remain active and enjoy a higher quality of life.

    Support for Seniors 

    As dogs and cats age, they often experience increased levels of inflammation. This can lead to reduced mobility, cognitive decline, and compromised intestinal health. Plasma helps manage systemic and intestinal inflammation, supporting better mobility, cognitive function and overall well-being. When you incorporate plasma into their diet, aging dogs and cats can enjoy a more comfortable and fulfilling life.

    Make a Proactive Investment in Your Fur Baby’s Health 

    Plasma is a natural ingredient that enhances nutrition, helps manage inflammation, and supports your dog’s or cat’s well-being throughout their life. From aiding growth in young dogs and cats to maintaining health in adults and easing the effects of aging for seniors, plasma offers comprehensive benefits that ensure your beloved companion enjoys a happy, healthy life at every stage. Just look for food, treats, and supplements with plasma in the ingredients!


    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • Dogs and Cats Thrive on Lean Meats. Try These Two Today! | Animal Wellness Magazine

    Dogs and Cats Thrive on Lean Meats. Try These Two Today! | Animal Wellness Magazine

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    Lean meats for dogs and cats are good for their health, encourage picky eaters, support healthy digestion, and have many other benefits.

    Pet parents are always on the lookout for the best food and treats for their dogs and cats, and no matter what you choose, lean meats should be on the menu. With a lower fat content than other proteins, lean meats have myriad benefits for health, digestion, weight management, and more. And the best part is dogs and cats love them! If you’re on the hunt for a healthy, delicious, irresistible treat for your fur baby, here’s why you should try lean meats for dogs and cats.

    An Excellent Source of High-Quality Protein

    Protein is one of the most important components of your dog’s or cat’s diet. Lean meat is a wise choice because it’s rich in high-quality protein. Dogs and cats need protein to build and repair tissues, maintain muscle mass, and support overall growth and development.

    They’re Packed with Nutrients

    Lean meats include elk, venison, and other novel proteins, which all contain different nutrients and amino acids. By feeding a variety of lean meats, you can ensure a complete and balanced diet.

    Lean Meats for Dogs and Cats Can Help with Weight Management

    Lean meats are lower in fat than others, so they have fewer calories and a higher protein-to-fat ratio. This can help with weight management and is perfect for animals on a low-fat diet.

    High Digestibility Is Great for Animals with Sensitive Stomachs

    Fatty foods can cause digestive upset, especially in dogs and cats with sensitive stomachs. Lean meats tend to be more digestible, so they’re less likely to upset the stomach. They’re also easier to metabolize, so your dog or cat will absorb the nutrients more readily.

    Lean Meats Taste Great!

    Do you have trouble finding food your dog or cat will eat or treats they actually find enticing? Picky eaters can be a challenge, but lean meats are highly palatable and can encourage them to eat and maintain their appetite. What’s more, many lean meats are novel proteins, so your dog or cat will be more likely to chow down on the new flavors!

    Try Elk and Venison Treats from Shades of Gray

    Shades of Gray Indigenous Pet Treats specializes in premium lean meats and novel proteins, including humanely raised venison and elk, the cream of the crop of lean meats! Rich in vitamin B12, iron, zinc, and omega-3 fatty acids, their venison and elk rolls, toppers, strips, and treats are made with single ingredients and contain no corn, soy, wheat, antibiotics, additives, or preservatives. These superior treats are ideal for animals with allergies, dietary restrictions, and weight management needs, as well as any pet parent who wants to spoil their dog or cat with the highest-quality lean-meat treats available!


    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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