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Tag: amazon.com inc

  • Amazon’s next battle: Convincing the world ‘The Lord of the Rings’ is a rousing success | CNN

    Amazon’s next battle: Convincing the world ‘The Lord of the Rings’ is a rousing success | CNN

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    Editor’s Note: The following contains spoilers about “The Lord of the Rings: The Rings of Power” season finale.



    CNN
     — 

    “The Lord of the Rings: The Rings of Power” has ended its first season, with plans for several more to come. Yet the real battle for Amazon could be convincing everyone that its very expensive – and mostly underwhelming – gamble on J.R.R. Tolkien’s Middle-earth saga has been a rousing success.

    Amazon has acted like it’s thrilled with the show’s execution and performance, with Amazon Studios chief Jennifer Salke touting its audience numbers in an interview with Variety, while noting that the first season accomplished “the hard work of setting up who all those characters are.”

    After initial reviews admired the scope and visual grandeur, though, more critical voices have drifted into the naysaying column, pointing out – as the Daily Telegraph’s Duncan Lay put it – that the series “managed to be both pretentious and boring.”

    Forbes’ Erik Kain sounded a similar note, writing that after the opening chapters, “The Rings of Power” has demonstrated “how quickly a badly written TV series can wear out its welcome once the shimmer fades.”

    A few barbs from critics are to be expected, and an earlier controversy surrounding the series and HBO’s “House of the Dragon” – involving greater inclusion of people of color, breaking up the monochromatic nature of these mythical worlds – perhaps helped distract from, or delay, more fundamental observations about the show and its flaws.

    The eighth episode/season finale underscored that point, offering belated revelations regarding Sauron and his identity, while presenting the actual forging of the rings, lovingly shot before fading into the threat to come.

    At 70-plus minutes, it mirrored the season as a whole: Pretty, with a few visually striking moments, but slow and bloated. Where “House of the Dragon” has raced ahead using multiyear time jumps, generating ample buzz and viewership in the process, “Lord of the Rings” – unlike Peter Jackson’s trilogy – has operated at something closer to a crawl. Heck, it took seven episodes just to see the name “Mordor” flash across the screen.

    ‘Lord of the Rings’ stars defy racist critics after Prime show controversy

    Students of Tolkien canon can obviously revel in that, poring over the smallest of details. Still, it’s hard to escape a sense that this slow-motion advance has less to with servicing the story than a calculation to stretch it out, given the commitment – and perhaps the necessity to justify Amazon’s investment – to tease this out over multiple seasons.

    For Amazon, those expenditures on “The Lord of the Rings” – totaling hundreds of millions of dollars – make the pressure to deliver more than an academic exercise, but a property that could significantly influence the company’s long-term commitment to streaming.

    Like Apple, Amazon has spent heavily on creating content, even if that’s not its core business. These deep-pocketed tech companies thus have different priorities than studios like Disney and Warner Bros. Discovery (the parent of CNN), since producing movies and TV is a peripheral enterprise for Amazon, not at the heart of its corporate mission.

    Amazon has launched major hits, including the boundary-pushing superhero satire “The Boys” and the Emmy-winning “The Marvelous Mrs. Maisel.” In a short time, the company has established itself as a major player in entertainment.

    Amazon founder Jeff Bezos was personally involved in acquiring rights from the Tolkien estate way back in 2017, reflecting the company’s high-stakes bet. But the history of Hollywood is littered with outsiders who sought to buy their way into the business, before getting their noses bloodied and eventually engineering strategic retreats.

    It’s become popular to refer to certain large corporations as being “Too big to fail,” and in TV terms, “Rings of Power” is about as big as they come. Once you get past the hype machine, however, the series has yet to earn its place in the top tier of TV fantasy, much less any claim to ruling them all.

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  • TikTok wants to open warehouses | CNN Business

    TikTok wants to open warehouses | CNN Business

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    CNN
     — 

    While seemingly every social media app is copying TikTok, TikTok now appears to be copying Amazon’s playbook.

    TikTok appears to be looking to create a new logistics and warehousing network in the United States to support its e-commerce efforts, according to several job openings recently posted to its hiring site and LinkedIn page.

    Like other social networks, TikTok has expanded into e-commerce to add revenue opportunities. TikTok currently offers a shopping option called TikTok Shop in select markets, including the UK and Indonesia, which lets creators and merchants sell products through the platform. It has also partnered with Shopify to enable shopping on the platform.

    But with the latest job postings, which were first reported by Axios, TikTok seems to want to go even further. Instead of simply serving as a platform to reach customers, TikTok may be looking to provide logistical support to build what it calls “a brand new and better e-commerce experience.”

    “By providing warehousing, delivery, and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” the company said in a job posting.

    In one job posting, for example, the company says it’s looking for someone to “build the new fulfillment service from scratch” and be “responsible for the business development of fulfillment service of TikTok e-commerce logistics in US.”

    Many of the roles are posted based out of Seattle, which is also home to Amazon’s first corporate headquarters. Amazon’s sprawling logistics and delivery network turned it into a central tool for numerous merchants and ensured it could offer a vast range of products with expedited deliveries.

    A TikTok spokesperson declined to elaborate on the latest roles. In a statement to CNN, the spokesperson said the company is “focused on providing a valuable shopping experience in countries where TikTok Shop is currently offered across Southeast Asia and the UK, which includes providing merchants with a range of product features and delivery options.”

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  • Microsoft’s GitHub is relying more on Azure, says cloud chief

    Microsoft’s GitHub is relying more on Azure, says cloud chief

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    Microsoft has been making its GitHub subsidiary more dependent on the company’s own Azure public cloud.

    That lines up with Microsoft’s desire to increase the use of Azure, whose revenue was growing 40% in the second quarter, faster than any other major product category the company discloses every three months.

    At the same time, it must be careful not to break commitments it made at the time of the $7.5 billion GitHub acquisition in 2018. Otherwise, some developers wary of Microsoft’s past behavior might not want to use GitHub to store their software code.

    In the late 1990s, the U.S. Department of Justice argued that Microsoft had illegally required device makers to commit to including the Internet Explorer browser on every PC they shipped with the Windows 95 operating system. In the settlement of the landmark antitrust case, Microsoft agreed to a ban on pacts mandating exclusive support of its software, among other changes.

    When GitHub was a standalone company, software developers saw it as a neutral ground where they could house their software projects and then run the code on the market-leading Amazon Web Services cloud or any other computing environment. Then Microsoft announced its plan to buy GitHub. Some developers objected, and over 1,900 people signed a petition to block the deal.

    “Microsoft likely acquired GitHub so it could more closely integrate it with Microsoft Visual Studio Team Services (VSTS) and ultimately help drive compute usage for Azure,” Sid Sijbrandij, co-founder and CEO of GitHub competitor GitLab, was quoted as saying in a company blog post.

    On the day Microsoft announced the GitHub deal, Microsoft published a blog post from its CEO, Satya Nadella, that communicated Microsoft’s intent.

    “Going forward, GitHub will remain an open platform, which any developer can plug into and extend,” Nadella wrote. “Developers will continue to be able to use the programming languages, tools and operating systems of their choice for their projects — and will still be able to deploy their code on any cloud and any device.”

    The company would also speed up the ability for developers at large companies to use Microsoft’s cloud infrastructure, Nadella wrote.

    Some developers worried that Microsoft would adjust GitHub so that running code on Azure would be the easiest approach.

    But Microsoft has employed more subtle tactics.

    Instead of pushing developers to run their code on Azure, GitHub has simply introduced new products and features, many of which are built on Azure. So when developers use GitHub, Azure is increasingly the backbone.

    For instance, GitHub Copilot, a tool that helps developers complete their coding projects line by line, uses Azure, said Scott Guthrie, Microsoft’s executive vice president for cloud and enterprise, in an interview with CNBC. The GitHub Actions service for building and deploying code and the Codespaces cloud-based development environment operate in Azure, too, Guthrie said.

    “GitHub, historically, I could say, has run in their own data centers, not actually on a public cloud, and a lot of the new features of GitHub are using our public cloud,” Guthrie said.

    That means the GitHub acquisition can increase Azure usage — even if customers don’t realize it — and Microsoft can say that GitHub continues to allow people to run their code on any server.

    Under Nadella, Microsoft has transformed other companies it has bought into Azure users. In 2019 LinkedIn announced plans to move the business social network to Azure, and in 2020 Microsoft said Mojang Studios, publisher of the popular Minecraft video game, would stop using Amazon’s AWS.

    “There is a lot of great stuff we’re doing, but at the same time, we’re being super careful, obviously, because you know, GitHub has a gestalt of its own, and so we’re making sure — and I think we’ve done a really good job of that — sort of being able to integrate all of those features in a very native way inside of GitHub,” Guthrie said.

    In September Microsoft informed investors that its closely watched Azure and Other Cloud Services revenue growth number each quarter would expand to include “additional GitHub cloud revenue now delivered via our datacenter infrastructure.” Until now that revenue has fallen under the company’s Server Products category.

    WATCH: Investors can ‘hide out’ in shares of Microsoft, says Laffer Tengler Investments CEO

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  • Amazon plans to hire 150,000 workers ahead of holiday shopping season | CNN Business

    Amazon plans to hire 150,000 workers ahead of holiday shopping season | CNN Business

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    CNN
     — 

    Amazon said Thursday it plans to hire 150,000 new employees across the United States to meet demand ahead of the busy holiday shopping season.

    The openings, which include full-time, seasonal and part-time roles, range from packing and picking to sorting and shipping, the company said. The announcement comes just days before Amazon is set to hold another Prime Day shopping event.

    Amazon ramps up hiring each holiday season, but this year it is doing so in a tight labor market and with rising inflation putting more pressure on companies to raise wages.

    Last week, Amazon said it would raise hourly wages for warehouse and delivery workers. With the increase, Amazon employees can, on average, earn more than $19 an hour based on the position and location in the United States, up from an average of $18 previously.

    On Thursday, the company said it will provide additional sign-on bonuses for the newly announced holiday positions, ranging from $1,000 to $3,000 in select locations. Some of the states with the highest number of jobs available include California, Illinois, Texas.

    The hiring news also comes amid multiple high-profile unionization drives at Amazon warehouses, including at facilities in Alabama and New York. The Amazon Labor Union secured a historic victory in forming the first US labor union at a facility in Staten Island, New York earlier this year. Next week, workers at a separate facility near Albany, New York, are slated to vote to join the same grassroots worker group.

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  • Amazon suspends 50 workers who refused to work after warehouse fire | CNN Business

    Amazon suspends 50 workers who refused to work after warehouse fire | CNN Business

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    CNN
     — 

    Amazon suspended dozens of workers at its only unionized warehouse on Tuesday, one day after they organized a work stoppage following a fire at the facility.

    About 50 workers at the facility in Staten Island, New York were suspended with pay, according to Connor Spence, one of the suspended workers. Spence is a picker at the warehouse, known as JFK8, and the secretary treasurer for the Amazon Labor Union, the grassroots workers group behind the successful union push.

    Spence told CNN that a fire broke out at the warehouse on Monday, causing the entire building to be evacuated and all the day shift workers to be sent home. When night shift workers arrived, they were “not really told what was going on,” Spence said. Eventually, he said, managers began telling the employees to get back to their work.

    “The issue that people had was the building still reeked with smoke, it was difficult to breathe at some workstations,” Spence said. “We wanted to be sent home with pay because it was unsafe.”

    Spence, who works the day shift but stayed late with the night shift workers to offer support, said they organized a work stoppage and demanded that the workers be sent home with pay. He estimates “more than 100 people” participated in the stoppage. “After a while it was clear that they weren’t going to cooperate with us, that they weren’t going to hear our demands, so we decided to walk out,” he said.

    Paul Flaningan, an Amazon spokesperson, confirmed the fire and that roughly 50 workers had been suspended in a statement to CNN on Wednesday.

    “Late Monday afternoon there was a small fire in a cardboard compactor outside of JFK8, one of our facilities in Staten Island, New York. All employees were safely evacuated, and day shift employees were sent home with pay,” Flaningan said. “The FDNY certified the building is safe and at that point we asked all night shift employees to report to their regularly scheduled shift.”

    “While the vast majority of employees reported to their workstations, a small group refused to return to work and remained in the building without permission,” Flaningan said.

    The moves may only add to tension between Amazon and some of the workers at the facility.

    Amazon has yet to formally recognize or bargain with the Amazon Labor Union at JFK8, despite losing the first round of its efforts with the National Labor Relations Board to overturn the union’s victory. The incident in Staten Island also comes about a week ahead of a separate union election – also organized by the Amazon Labor Union – at an Amazon facility near Albany, New York.

    According to Spence, the roughly 50 workers at JFK8 have been suspended with pay until Amazon conducts an investigation into what happened.

    “Nobody is sure how long that will take,” he said.

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  • Amazon debuts new shopping portal for customers on government assistance | CNN Business

    Amazon debuts new shopping portal for customers on government assistance | CNN Business

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    New York
    CNN Business
     — 

    Amazon on Monday launched a new shopping portal called Amazon Access that is designed for shoppers receiving government assistance.

    The shopfront features SNAP EBT on Amazon, information about the Amazon Layaway program that all shoppers can use to pay for their orders over time and spotlights discounts and coupons for any customer on essential grocery items.

    Amazon already offers some services for low-income customers, such as discounted Amazon Prime membership. It also accepts Supplemental Nutrition Assistance Program or SNAP benefits for groceries purchased through Amazon Grocery, Amazon Fresh and Whole Foods. The company said the new portal is meant to be a centralized hub that puts these individual benefits all in one place.

    “Given the tough economic climate with many facing rising costs on essential needs, we want our customers to know about all the accessible offerings available on Amazon, no matter their circumstances,” said Nancy Dalton, head of community partnerships for Amazon Access.

    Amazon

    (AMZN)
    also announced it has renamed its discounted Prime membership to Prime Access. Eligible customers can sign up for the service on Amazon

    (AMZN)
    Access.

    Neil Saunders, retail analyst and managing director at GlobalData Retail, said the new portal could be useful for lower-income shoppers.

    “It is something positive Amazon can point to, which shows it is helping hard-pressed consumers during a more difficult economic period,” said Saunders, adding that Amazon “should be able to generate some incremental sales out of consolidating the benefits into a new shopfront.”

    At the same time, he didn’t think Amazon Access would help boost Prime membership numbers significantly.

    “Amazon sees this as a way of growing Prime at a time when it is near to saturation in the US, as there are still many lower income consumers who do not have access to the program,” said Saunders. Former Amazon CEO Jeff Bezos said in an April 2021 letter to shareholders that the company has more than 200 million Prime members worldwide.

    Earlier this year, Amazon said the price of its annual Prime subscriptions would increase from $119 to $139 per year in the United States and its monthly subscription would also increase from $12.99 to $14.99.

    The company said it was increasing the cost because of “expanded Prime membership benefits,” such as added Prime Video content and expanded free same-day shipping, as well to compensate for the rising costs of labor and transportation in its distribution network.

    –CNN’s Clare Duffy contributed to this report.

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  • What Cramer is watching Thursday — OPEC+ surprise, Corona beer maker beat, Costco’s sales

    What Cramer is watching Thursday — OPEC+ surprise, Corona beer maker beat, Costco’s sales

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    OPEC+'s 2 million barrels-per-day oil production cut to boost prices. U.S. delivers an angry rebuke.

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  • Why ‘Ring Nation’ may be the most dystopian show on TV | CNN Business

    Why ‘Ring Nation’ may be the most dystopian show on TV | CNN Business

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    CNN Business
     — 

    Anyone watching the first episode of “Ring Nation” this week would have seen short clips of a man finding out his wife was pregnant with triplets, an uninvited iguana showing up at someone’s front door and an unsuspecting teenage boy being chased down by a crane in his driveway.

    “Ring Nation,” marketed as a modern take on the classic “America’s Funniest Home Videos” franchise, quietly premiered on Monday on dozens of cable channels in over 70 US cities. But despite the light subject matter, it may be among the most controversial productions currently on television.

    The show repurposes clips captured by Amazon-owned Ring doorbell cameras, as well as other home videos, and is produced by Amazon-owned MGM Studios. Advocacy groups have criticized “Ring Nation” both as an example of the e-commerce giant’s vast reach into consumers’ lives and for effectively making light of surveillance technology.

    Ring devices, which are intended to provide additional security at home, have long faced scrutiny from lawmakers for how their footage can be accessed and used by law enforcement. As of July, Ring had provided surveillance footage to law enforcement without a warrant or the consent of doorbell-owners 11 times in 2022, according to a letter Amazon sent to Congress that month.

    Ahead of the show’s premiere, tens of thousands of people signed an online petition calling for “Ring Nation” to be canceled.

    “The show is making a mockery of the very real harms caused by Ring devices by essentially rebranding surveillance as entertainment,” said Myaisha Hayes, an organizer with MediaJustice, one of the creators of the petition. “With ‘Ring Nation,’ they’re trying to make viral videos trendy and entertaining this way, so more people buy these devices.”

    Beyond that, Hayes also said the show highlights “Amazon’s monopoly power.” As she put it: “This is an Amazon-owned studio producing a show about an Amazon surveillance product.”

    A Ring spokesperson told CNN in a statement that the program “showcases a wide variety of videos like the silly ways a dad picks up his daughter from school recorded on a smart phone and a man telling jokes to his family via video doorbell.” The spokesperson added: “We think that viewers will be delighted by these memorable moments shared by others.”

    The company said privacy is foundational to the show, and “Ring Nation” secures permission to use the video from both the owner and anyone identifiable in the clip.

    Still, privacy advocates say these cameras can potentially be used to capture far more sensitive footage than cute animal interactions and dad jokes. The show’s debut also comes at a time when the stakes for digital privacy have arguably never been higher. With the overturning of Roe v. Wade, privacy experts have warned that digital data could be used to punish abortion seekers.

    Evan Greer, the director of digital privacy group Fight for the Future, which is also sponsoring the petition calling for the show’s cancellation, said much of Amazon’s business depends on collecting data and engaging in forms of surveillance, whether it be through its website, smart speakers or doorbell cameras.

    “Surveillance as a kind of ethos really runs throughout every single thing that Amazon does,” Greer said. With that in mind, Greer argues the light-hearted format of “Ring Nation” is an “incredibly insidious attempt” to make this mass surveillance “feel not just normal, but fun.”

    Ultimately, Greer views the growing surveillance network of Ring cameras as “a threat not just to our civil rights, but to our understanding of what type of future we want to live in.”

    In other words: It may make for entertaining TV, but it doesn’t make for a better society.

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  • Amazon freezes corporate hiring in its retail business

    Amazon freezes corporate hiring in its retail business

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    Amazon is pausing hiring for corporate roles in its retail business, according to a report published Tuesday by The New York Times.

    The company confirmed the accuracy of the report to CNBC.

    Amazon instructed recruiters to close all open job postings for those roles in the coming days, and recommended they cancel some recruiting activities, such as phone calls to screen new candidates, the Times reported, citing internal communications.

    Amazon spokesperson Brad Glasser said the retail giant continues to have a significant number of open roles across the company.

    “We have many different businesses at various stages of evolution, and we expect to keep adjusting our hiring strategies in each of these businesses at various junctures,” Glasser said in a statement.

    The Amazon headquarters sits virtually empty on March 10, 2020 in downtown Seattle, Washington. In response to the coronavirus outbreak, Amazon recommended all employees in its Seattle office to work from home, leaving much of downtown nearly void of people.

    John Moore | Getty Images

    Amazon is the latest company to reevaluate its hiring plans amid concerns of an economic downturn. Several companies including Google, Apple and Meta have announced they will slow or temporarily pause hiring altogether. Companies are also looking for ways to cut costs to gird for potential headwinds.

    Amazon CEO Andy Jassy has worked swiftly to rein in costs as the company grapples with slowing growth in its core retail business, which still accounts for the lion’s share of Amazon’s revenue.

    The retail business enjoyed breakneck growth during the Covid-19 pandemic as consumers avoided trips to physical stores and flocked to online retailers. By early 2022, e-commerce spending began to decelerate, and Amazon in the first quarter reported its slowest rate of revenue growth since the dot-com bust in 2001.

    Jassy has assured investors he’s focused on returning to a “healthy level of profitability” after slowing retail sales and rising costs ate into Amazon’s earnings. In recent months, Amazon has closed or cancelled the launch of new facilities, and it’s delaying the opening of some new buildings after its pandemic-driven expansion left it with too much warehouse space.

    It has also closed nearly all of its U.S. call centers in a bid to save on real estate, Bloomberg reported.

    The company is also contending with too many workers after it went on a pandemic hiring spree. In the second quarter, Amazon shaved its headcount by 99,000 people to 1.52 million employees.

    WATCH: Watch CNBC’s full interview with Amazon CEO Andy Jassy on first annual letter to shareholders

    Watch CNBC's full interview with Amazon CEO Andy Jassy on first annual letter to shareholders

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  • Amazon raising hourly pay for warehouse and delivery workers | CNN Business

    Amazon raising hourly pay for warehouse and delivery workers | CNN Business

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    CNN Business
     — 

    Amazon on Wednesday said it is raising the average starting pay for its warehouse workers and delivery drivers to more than $19 an hour, up from $18 previously, at a time when union pushes continue to spread across several of its facilities.

    With the increase, which takes effect next month, Amazon’s frontline employees in the United States will earn between $16 and $26 per hour depending on their position and location in the country, the company said.

    Amazon is investing nearly $1 billion in the pay increase and other worker benefits, according to the company.

    The announcement comes ahead of the busy holiday season for the e-commerce giant, and as rising inflation has more broadly been eroding Americans’ take-home pay.

    The moves also come as Amazon has confronted labor organizing efforts at multiple warehouses, much of which was borne out of workers’ frustration with how the company treated them during the pandemic as well as increased national attention to racial justice and equity.

    Workers at a warehouse in Staten Island, New York, made history earlier this year when they voted to form the company’s first US labor union. Another union election at an Amazon facility near Albany, New York, is set to take place next month. These workers are seeking to unionize with the same grassroots worker group, Amazon Labor Union, that succeeded in Staten Island.

    Through organizing efforts, Amazon workers have been seeking higher wages, job security, improved conditions at facilities and to have more of a voice in their workplace.

    In addition to the wage increase, the company said Wednesday that it is expanding its pay access program, dubbed Anytime Pay, to all employees across its US operations. The program provides Amazon employees access to up to 70% of their eligible earned pay whenever they choose during the month, and without fees. Previously, most Amazon employees received their paychecks once or twice monthly.

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  • Amazon’s $999 dog-like robot is getting smarter | CNN Business

    Amazon’s $999 dog-like robot is getting smarter | CNN Business

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    CNN
     — 

    Amazon on Wednesday unveiled a collection of product updates that tie together its vast suite of services and help ensure it remains at the center of peoples’ lives and homes.

    Nearly a year after Amazon

    (AMZN)
    was met with criticism over its controversial vision for the future of home security, the company is doubling down on new features for Astro, its dog-like robot, to help it better patrol the household when the owners are away. Amazon

    (AMZN)
    also announced a new sleep-tracking device as well as an updated Alexa-powered Fire TV that knows when you’re in the room, among a number of other products.

    The new updates, announced at an invite-only press event, come a week after the company introduced four new Fire HD 8 tablet models and appear aimed at drumming up excitement for its products ahead of the all-important holiday shopping season.

    Amazon, like other tech companies, must convince customers to upgrade or buy new gadgets at a time when fears are mounting about a possible global recession. At the same time, Amazon must also confront shifting comfort levels with its growing reach into the lives of consumers and how closely its household products may be tracking them.

    Last month, Amazon agreed to buy iRobot, the company behind the popular automated Roomba vacuums, in a $1.7 billion deal that quickly raised concerns. The Federal Trade Commission is now probing the deal after more than two dozen groups wrote to the agency alleging the acquisition could help Amazon “entrench their monopoly power in the digital economy.”

    Amazon did not mention the Roomba at Wednesday’s event, but Amazon clearly remains committed to investing to make every home a little more of an Amazon home.

    Here’s a look at what the company announced:

    Amazon is rolling out its first major software update to Astro, an autonomous 20-pound dog-like robot with large, cartoon-y eyes on its tablet face, and a cup holder. The robot – not unlike an Alexa on wheels – uses voice-recognition software, cameras, artificial intelligence, mapping technology and voice- and face-recognition sensors as it zooms from room to room, capturing live video and learning your habits.

    Soon Astro will be able to detect cats and dogs in the home, take short video clips of what they’re up to when owners aren’t around and watch and talk to them in real time. Amazon is also adding the ability to monitor if windows or doors are left open, building on what the company said users have been already doing, such as checking to see if the stove was left on.

    Amazon is also opening Astro up to the developer community by offering tools that enable them to build software or specific commands for the robotic pup. And Astro will now work with a real-time subscription service from Amazon’s smart-doorbell company, Ring, to provide security monitoring to small and medium-sized businesses.

    The company emphasized that Astro was conceived with security and privacy as a priority, with data processed on the device itself and the ability to restrict where Astro can go in the home.

    Astro is currently available for $999, which includes a six-month free trial of Ring Protect Pro. (Pricing will later jump to $1,499.)

    Amazon unveiled a new series of Fire TV Omni QLED models – the first Fire TV to ship with Dolby Vision IQ.

    Through adaptive technology, the 4K TVs know when you walk into a room and leave, so it can save on power and turn off when needed. It also features a gallery of 1,500 curated pictures that can be displayed when not in use – a concept similar to Samsung’s existing Frame TVs.

    Its deeper integration with Alexa could be a true standout: with its built-in microphones, users can access widgets such as sticky notes, the calendar, the weather or dim the lights by talking directly to the TV. A 65-inch model costs $799 and 75-inch version costs $1,099.

    Amazon is also rolling out a premium remote, called Alexa Voice Remote Pro, that includes a feature to make it easier to find when the remote gets misplaced.

    Amazon is expanding its suite of Halo wellness products beyond wearables into sleep tracking. The new Halo Rise sits on the nightstand and monitors the sleeping and breathing patterns of the person closest. It also tracks humidity and light in the room, and presents a natural light to wake up to as an alternative to an alarm.

    The device, which uses sensor tech and machine learning to approach sleep, works even if the person is turned in the other direction, or covered in pillows and blankets, as it can detect micro-movements, according to the company.

    Amazon said it developed the product to offer consumers more choices around sleep tracking, noting many people don’t like sleeping with a wearable device and that batteries often turn off mid-sleep cycle.

    Halo Rise is $139.99 and includes a six-month Halo membership, which provides workouts, insights and tools for health tracking.

    Fifteen years after launching the Kindle, Amazon is introducing a higher-end version that also serves as a writing device.

    With a 10.2-inch HD display and its first-ever Kindle pen, the Kindle Scribe allows users to write to-do lists, journal entries and review documents imported from their phone. Amazon said it will partner with Microsoft to support its suite of products on the Kindle Scribe early next year.

    Kindle Scribe

    The new Kindle supports USB-C charging and has a battery designed to last for months. The device starts at $339 with a pen and 16 GB of storage and costs $369 for a premium pen and 32 GB. (The company did not go into specifics on the premium pen.) In comparison, a basic Kindle starts at $99, while its higher-end Kindle Oasis is $249.

    Amazon updated its Echo Dot speaker lineup. The new devices feature twice the bass, updated processors and can serve as a Wi-Fi extender for the company’s Eero mesh system. Amazon is also rolling out a software update to its high-end Echo Studio speaker to include new spatial audio processing and improve sound quality. The speaker, which is $199, now comes in white.

    The company is also taking another shot at getting Alexa into the car. Its Echo Auto device ($54.99) is now smaller, sleeker and can be more easily mounted in a vehicle. The gadget is intended to let users send hands-free messages, listen to music and podcasts, access navigation and seamlessly sift from the car to another device when you get home.

    Amazon also announced a number of software updates coming to its existing Echo Show 15, a device the company said is especially popular in the kitchen.

    The upgrade includes free access to Fire TV and a much more personal Alexa. The voice assistant can now rattle off a morning routine for each person in the home, including providing calendar updates, playing specific music and highlighting traffic reports for commuters.

    Other new features include receiving alerts for weather forecast changes; the ability to record video messages that can be displayed on the Echo Show screen or via the Alexa app; asking Alexa to dim the lights up to 24 hours in the future; and receiving updates about when a Whole Foods Market curbside pickup order is ready. The updates will roll out in the coming months.

    The Echo Show is also getting an interactive storytelling feature that lets kids pick from a handful of themes, such as an undersea or outer space adventure, and characters like an octopus or an astronaut, to create a story that is immediately animated on the gadget’s display and told by Alexa. The story is generated using a number of AI models that determine elements including the script and music, making it different each time.

    “Amazon has invested in embedding more intelligence in its Alexa devices for awhile now and the ability to extend that capability into greater system-wide intelligence is significant,” said Jonathan Collins, a research director at market research firm ABI Research. “New functionality, including its Routines feature, could help make Amazon smart home systems more intelligent, responsive and helpful, and more tightly integrated with other Amazon offerings from grocery shopping and beyond.”

    CNN Business’ Rachel Metz contributed to this report

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  • Amazon is always watching | CNN Business

    Amazon is always watching | CNN Business

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    CNN Business
     — 

    A TV that knows when you’re in and out of the room. A gadget that monitors your breathing pattern while you sleep. An enhanced voice assistant tool that highlights just how much it knows about your everyday life.

    At an invite-only press event last week, Amazon unveiled a long list of product updates ahead of the holiday shopping season that appear designed to further insert its gadgets and services into every corner of our homes with the apparent goal of making everything a little easier. But the event was also another reminder of just how much Amazon’s many products are watching us.

    During prior events, Amazon

    (AMZN)
    raised eyebrows with blatant examples of surveillance products, including drones and Astro, the dog-like robot that patrols the home. But this year, Amazon

    (AMZN)
    ’s advancements in everyday tracking were a bit more subtle.

    The new Halo Rise sleep tracking device, for example, sits on the nightstand and monitors a person’s breathing and micro-movements as they sleep without the need to wear a sleep tracker. The device is said to work even if the person is turned in the other direction, or covered up by pillows and blankets.

    On the new Echo Show 15 smart display, Amazon’s voice assistant Alexa can now rattle off a morning routine for each person in the home, provide calendar updates and highlight traffic reports for the commute to the office. There’s also an option to ask Alexa to turn off the lights up to 24 hours in the future if they won’t be home.

    Amazon continues to expand Astro’s features, too. It can now detect the faces of pets in the home and stream footage to owners when they’re out of the house. The robot can also make sure windows and doors are closed and it can perform deeper monitoring when the owner is away as part of a virtual surveillance subscription.

    Amazon is far from the only tech company offering products that monitor users or collect data with the promise of improved conveniences, productivity and safety. But Amazon, perhaps more than any of its peers, has created a sprawling suite of products and services that arguably track more of our daily lives in and around our homes.

    In the months leading up to the product event, Amazon made two big announcements that could expand its reach into our lives even more. Amazon agreed last month to acquire iRobot, the company behind the popular automated Roomba vacuums, some of which create maps of the inside of our homes. It also announced plans to broaden its reach in the health care market by buying One Medical, a membership-based primary care service.

    In the process, Amazon is possibly testing customers’ comfort levels with how much any single company should know about our lives, and perhaps shifting our tolerance, too.

    Jonathan Collins, an analyst at ABI Research, said the scope and breadth of the company’s consumer offerings may be a concern for some, but many may simply accept the tradeoff for conveniences.

    “By and large, negative consumer attitudes to data collection across smart home and other areas have largely been ameliorated by the services received in return,” he said. “Even if not explicit, there is a tradeoff between lower priced or free services and the data sharing and collection that supports their availability.”

    Stephen Beck, founder and managing partner of consultancy cg42, said the views of customers “will likely remain unchanged after Amazon’s event because items like a TV, smart speaker, or sleep tracker feel familiar and do not pose obvious, new threats to privacy.”

    Amazon has a history of being caught collecting user data without consumers knowing. In 2019, reports surfaced that Amazon was recording snippets of conversations from Alexa users that were sometimes reviewed by humans. In the wake of backlash, Amazon changed its settings so people could opt out of this.

    For its latest products, the company states on its website how Astro is designed to detect only the chosen wake word, and no audio is stored or sent to the cloud unless the device detects that word. It also emphasizes the sensor data that Astro uses to navigate the home is processed on the device itself and not sent to the cloud, and the robot only streams video or images to the cloud when a feature like Live View in the Astro app is in use.

    The Halo Rise sleep tracking device, meanwhile, encrypts the collected data and stores it in the cloud, according to the company. Users can later download or delete it.

    But Amazon’s continued rollout of products that can monitor customers to varying degrees comes at a time many Americans have more reason to be mindful of data collection given the shifting legal landscape around abortion. Digital rights experts have warned that people’s search histories, location data, messages and other digital information could be used by law enforcement agencies investigating or prosecuting abortion-related cases.

    “The danger of this tracking has never been so clear,” said Albert Fox Cahn, founder and executive director of the Surveillance Technology Oversight Project and a fellow at the NYU School of Law. “Far too few customers think about how the information they give to companies can be misused by governments, hackers, and more.”

    While some of the newly announced features, such as Astro’s increased monitoring of doors and windows, may be aimed at helping people feel more secure in their homes, Cahn worries these seemingly small updates also push people even deeper into Amazon’s ecosystem.

    “Thankfully,” Cahn said, “even if you can teach an old robotic dog new tricks, you can’t change one fact: It’s still creepy.”

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  • See what’s streaming in October | CNN

    See what’s streaming in October | CNN

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    Helen Sloan/Netflix

    October was made for Halloween, and Netflix is getting in the spirit with “The School for Good and Evil,” starring Kerry Washington as Professor Dovey and Charlize Theron as Lady Lesso. The story centers around a pair of best friends, Sophie and Agatha, who find themselves on opposing sides of a modern fairy tale.

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  • Apple downgrade sparks tech sell-off, sending Alphabet and Microsoft to one-year lows

    Apple downgrade sparks tech sell-off, sending Alphabet and Microsoft to one-year lows

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    Shares of large technology companies suffered heavy losses on Thursday, dragging down many other U.S. stocks along with them, after analysts at Bank of America lowered Apple’s stock rating.

    Tech stocks have been pushed down all year as investors have rotated out of growth and flocked to more defensive assets to deal with higher interest rates and to get ahead of a possible recession.

    The tech-heavy Nasdaq Composite rose on Tuesday and Wednesday, but the buying came after the worst two weeks since the onset of the Covid pandemic. Now the downward trend is back, with the Nasdaq off 2.8% on Thursday — it’s steepest one-day setback since Sept. 13. The broader S&P 500 fell 2.1%.

    Apple CEO Tim Cook speaks at an Apple special event at Apple Park in Cupertino, California on September 7, 2022. – Apple is expected to unveil the new iPhone 14. (Photo by Brittany Hosea-Small / AFP) (Photo by BRITTANY HOSEA-SMALL/AFP via Getty Images)

    Brittany Hosea-small | Afp | Getty Images

    Apple shares declined nearly 5% as Bank of America analysts led by Wamsi Mohan changed their rating to neutral from buy, straying from the buy position held by a majority of analysts polled by FactSet.

    The analysts pointed to several risks, including a weaker buying cycle associated with the iPhone 14 that Apple released this month. One day earlier, a report said Apple had scrapped its plan to boost iPhone production by 6 million units in the second half of the year.

    Apple stock is now worth 20% less than it was at the end of 2021, while the Nasdaq is down 31% over the same period.

    Of the technology companies with the largest market valuations, Microsoft took the lightest blow. It ended Thursday’s trading session down about 1.5%, which was still a 52-week low. Google parent Alphabet also reached a 52-week low, dropping 2.6%. Shares of Facebook parent Meta Platforms slid 3.7%, Amazon declined 2.7% and Tesla was off 6.8%.

    Smaller growth-oriented tech companies also suffered, with Coinbase down nearly 8% after Wells Fargo initiated coverage with an underweight rating. Elsewhere, Shopify fell 8.45%, Rivian declined 7.9% and Roblox was off 7%.

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  • Unions could face a big obstacle in 2023 if the economy falls into a recession

    Unions could face a big obstacle in 2023 if the economy falls into a recession

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    Hannah Whitbeck (C) of Ann Arbor, Michigan, speaks as Alydia Claypool (L) of Overland Park, Kansas, and Michael Vestigo (R) of Kansas City, Kansas, all of whom say they were fired by Starbucks, listen during the “Fight Starbucks’ Union Busting” rally and march in Seattle, Washington, on April 23, 2022.

    Jason Redmond | AFP | Getty Images

    The union movement that kicked off across the country more than a year ago has continued its momentum in 2022, with workers in warehouses, coffee shops, grocery stores and airlines pushing for representation.

    Working conditions during the pandemic pushed many of these frontline workers to organize, but fears about the economy and a potential recession could stand to curb the union boom if the job market shifts.

    Unions can help workers secure better pay, schedules and job security through contract agreements, but some organizers claim their employers retaliate against them and endanger their livelihoods.

    Workers like Robert “Rab” Bradlea, 32, are willing to take on this risk, despite recession talk. Bradlea scaled back his hours at Trader Joe’s Wine Store in New York City and picked up a second job as he and some of his coworkers sought to unionize.

    Bradlea said the move to organize under the United Food and Commercial Workers International Union had the support of most of his coworkers. Some opposed joining a union, either because of previous experience or fear of losing their jobs. But Bradley thought only he and his fellow organizers were putting themselves at risk.

    “I thought they would look for ‘bad apples’ and weed out organizers specifically, rather than torch an entire store,” Bradlea said.

    Instead, before the beloved wine store could even file a petition for a union election, Trader Joe’s abruptly closed the location on Aug. 11, telling employees that same day. Trader Joe’s spokesperson Nakia Rohde said in a statement to CNBC that the grocer opted to close the “underperforming” store to support its Union Square grocery store using the wine shop’s space ahead of the holiday season.

    2022’s union boom

    So far, this year has proved to be a success for the labor movement. Union petitions from Oct. 1 through June 30 were up 58% over the prior year, to 1,892, according to the National Labor Relations Board.

    By May of this year, petitions for the year had exceeded the total number of filings in all of last year. The NLRB has yet to release full year data, but a CNBC analysis of filings shows nearly 900 more petitions in fiscal year 2022 over last year’s numbers.

    This comes at a time when public approval of labor unions continues to climb. Recent Gallup data show  71% of Americans now approve of labor unions, up from 68% last year and 64% pre-pandemic. The measure is at its highest level on record since 1965.

    The job market, particularly for retail trade, accommodation, food services and transportation and warehousing workers, is still favoring employees, with a combined 1 million more job openings today in those three sectors compared with pre-pandemic levels.

    “Right now in the retail space, we have so many more jobs than we do workers, and that puts disproportionate power in our hands right now because the company needs them almost as much as we need them,” said Hannah Smith, an employee at the recently unionized REI store in Berkeley, California.

    REI did not respond to a request for comment from CNBC.

    The shift in the balance of power has led some employers to hike pay and enhance other benefits. For example, Amazon said on Wednesday that it’s hiking average hourly pay from $18 to more than $19 for warehouse and delivery workers. The announcement comes ahead of its annual Prime Day promotion and a busy holiday season, as well as a union election in Albany next month.

    As the Federal Reserve continues to aggressively raise interest rates to fight inflation and cool down the economy, market watchers, economists and executives are warning of a potential recession in 2023. If the economy cools off, the union movement may follow suit, according to Catherine Creighton, director of Cornell University’s Industrial and Labor Relations branch in Buffalo. But it seems unlikely in the short term.

    “I think it will certainly make it more difficult if we do have a recession, where it’s harder for employees to find other employment, they [may] be less likely to take the risk of unionization,” Creighton said. “I don’t see that we are in that position at this point, because employers are still having a really hard time filling jobs, the baby boomers have retired and all evidence points to the fact that the labor market is going to be favorable to employees in the near future.”

    For now, advocates believe the momentum will be hard to slow down. Whether it’s petitions or other wins, like a California law that creates a council to govern the fast-food industry labor conditions, 2022 has been a banner year for organizing.

    “I think it’s the collective action that you’re seeing that isn’t going to get stopped by whatever the recessionary forces are, because working people have walked through fire during this pandemic, showed up every day to work, in many cases risk their lives,” said Mary Kay Henry, president of the Service Employees International Union. “And they’re ready to expect more in their work life and demand dignity and respect on the job.”

    Starbucks petitions slow down

    Some employees say interest in organizing has fallen somewhat as their employers appear to fight back, using tactics like shuttering stores, firing organizers and offering tantalizing benefits to non-union shops only.

    At Starbucks, for example, the number of union petitions fell every month from March through August. There was a slight uptick in September with 10 petitions filed so far, according to the NLRB.

    Since interim CEO Howard Schultz returned to the company in April, Starbucks has adopted a more aggressive strategy to oppose the union push and invest in its workers.

    In May, the company announced enhanced pay hikes for non-unionized stores and extra training for baristas that went into effect in August after holding feedback sessions with its employees. The union has said the coffee giant is illegally withholding the benefits from cafes, but Starbucks maintains it cannot offer new benefits without negotiations for union shops. Legal experts predict the benefits battle will wind up before the NLRB.

    “Our focus is on working directly with our partners to reimagine the future of Starbucks. We respect our partners rights to organize but believe that working directly together – without a 3rd party – is the best way to elevate the partner experience at Starbucks,” Starbucks spokesperson Reggie Borges told CNBC.

    Tyler Keeling works as barista trainer at a Starbucks in Lakewood, California, which has voted to unionize, and also is organizing other stores with Starbucks Workers United. He said the additional benefits not being offered to unionized stores has both intimidated and motivated people, and that better pay is important in this economic climate.

    “People are seeing that Starbucks is willing to kind of mess with their livelihood to prevent this union, and that scares people. But at the end of the day, as far as it is driving people to not organize, it’s also driving people to organize,” Keeling said.

    He added that he believes once the union makes continued progress on having fired workers reinstated and is successful in having benefits extended to union stores, there will be more headway made on petitions.

    And stores are still pushing for more despite the threat of a looming recession. Billie Adeosun, Starbucks barista and organizer in Olympia, Washington, said unionizing is a “big risk,” claiming losing your job is a “real possibility,” but the prospect of successful contract negotiations with better pay and benefits is a motivator.

    “Most of us make $15 to $18 an hour and none of us are working 40 hours a week, and that’s just not a living wage,” Adeosun said. “A lot of us have to get a second job or rely on government assistance to pay our bills, so yeah, we are terrified to be doing this work in spite of the economy and the fact that it is just falling apart right in front of us.”

    About 240 locations out of its 9,000 company-owned cafes have voted to unionize as of Sept. 22, according to the National Labor Relations Board. But contract negotiations could help or hinder the push to unionize the nation’s largest coffee chain.

    BTIG analyst Peter Saleh said signs of progress on a contract between the union and Starbucks could be one catalyst to reaccelerate organizing. On the other hand, if they don’t reach an agreement, workers can vote to decertify the union after a year.

    So far, Starbucks has only begun negotiating with three stores, two in New York and one in Arizona. But the company said Monday that it sent letters to 238 cafes offering a three-week window in October to start negotiations.

    And despite the petition slowdown at Starbucks, organizers’ success has inspired workers elsewhere, like Bradlea, the Trader Joe’s employee.

    “Their stores are about the same number people as the Trader Joe’s wine store. This is doable, and they’re succeeding at it,” he said.

    Power in the balance

    Even with talk of a potential recession, some workers say they’re undeterred, given the competitive job market. Brandi McNease, organizer at a now-closed location of Chipotle Mexican Grill in Augusta, Maine, said the decision to petition was driven by the power workers have and the current economic climate.

    “We looked around at the endless now-hiring signs plastered on every fast food drive-through menu and decided that we could just quit and take another job or we could fight, and if we lost, still take another job,” McNease told CNBC in an email.

    The store was the first to file for a union election at the burrito chain, and the company said the location was permanently closed due to staffing challenges, not the union petition.  Workers called the move retaliatory and have filed multiple unfair labor practice charges against the company with the NLRB, McNease said.

    Chipotle declined to comment.

    Some workers say the last recession has informed the need for better worker protections today, and now is the time to push.

    “I had coworkers who lived through the 2008 recession and had a really tough time finding jobs then,” said Smith, the REI employee in California. “Creating a union now, it felt like a way to protect for that in the future.”

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  • Nintendo carries out 10-for-1 stock split to lure new investors to the Japanese gaming giant

    Nintendo carries out 10-for-1 stock split to lure new investors to the Japanese gaming giant

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    Nintendo carried out a 10-for-1 stock split which reduces the price of an individual share. The 133 year old Japanese gaming giant hopes the move will make it more affordable for a wider pool of investors to buy the company’s shares.

    Zhang Peng | LightRocket | Getty Images

    Nintendo carried out its previously announced 10-for-1 stock split on Thursday aimed at reducing the price of one individual share to attract new investors to the more than century old Japanese gaming giant.

    Prices for Nintendo’s stock reflected the split on the Japanese Stock Exchange website. Nintendo shares closed at 6,043 Japanese yen ($41.76) on Thursday, after closing at 59,700 on Wednesday.

    Each share of common Nintendo stock has been split into 10 shares, hence the reduction in price per share.

    The move is designed to appeal to a wider pool of investors. In Japan, typically investors must buy a block of 100 shares in one company. At Nintendo’s old share price, that would cost a minimum of 5.97 million Japanese yen, or just over $41,200. With the split, 100 shares would cost 604,300 Japanese yen or just over $4,170 at Thursday’s closing price, potentially making it more affordable for individuals to invest in Nintendo.

    “That minimum investment of around 6 million yen is enough to put a student through an entire four-year study program at a Japanese university,” Serkan Toto, CEO of Tokyo-based games consultancy Kantan Games, told CNBC.

    “It was really about time for Nintendo as a consumer-facing company with such a strong brand recognition to reduce the share price.”

    “Now, Nintendo is more affordable especially for younger people, a type of investor that has been growing in Japan in recent years,” he added.

    A number of major tech firms, including Apple and Amazon, have announced stock splits over the past few years. While stock splits don’t fundamentally change the company in any way, they do make buying shares in the firm cheaper.

    The split comes at a testing time for Nintendo, a 133-year-old company, amid broader challenges in the video game industry. In the second quarter of the year, Nintendo’s operating profit fell 15% while sales of its flagship Switch games console also declined. The Japanese gaming giant is facing supply chain challenges which is hampering its ability to meet demand for the Switch.

    However, Nintendo games are still appealing to a wide range of consumers. The company said this month that sales of Splatoon 3 in Japan surpassed 3.45 million units — a domestic record for any Nintendo Switch software within the first three days of sales. Splatoon 3 was launched on Sept. 9.

    Nintendo is also gearing up to release popular titles in the coming months including a new game in the Pokemon franchise.

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  • Amazon pausing operations at some facilities as Hurricane Ian approaches Florida | CNN Business

    Amazon pausing operations at some facilities as Hurricane Ian approaches Florida | CNN Business

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    CNN Business
     — 

    Amazon is temporarily pausing operations at some of its facilities as Hurricane Ian barrels towards Florida, the company confirmed to CNN on Wednesday.

    The storm, just shy of Category 5 strength, is expected to make landfall in southwestern Florida on Wednesday afternoon. It is already delivering ruinous winds and rain to the region.

    “We’re closely monitoring the path of Hurricane Ian and making adjustments to our operations in order to keep our employees and those delivering for us safe,” Richard Rocha, an Amazon

    (AMZN)
    spokesperson, told CNN in a statement.

    “We’re in regular contact with our employees and delivery partners to ensure everyone is aware of any site closures or unsafe conditions and will continue to make adjustments as needed,” Rocha added.

    CNBC previously reported that Amazon had closed warehouses near Tampa and Orlando. The outlet cited notices sent to employees that stated Amazon expects the facilities to remain closed until Friday.

    Amazon declined to detail specific locations.

    Employees who are scheduled to work will continue to be paid while sites are closed, according to Amazon. There are more than 8,000 full-time and part-time Amazon employees in the Tampa area.

    Some other major businesses in the Florida area have also announced adjusted operations due to the hurricane’s approach. Disney World and Universal Resort theme parks in Orlando will be temporarily closed on Wednesday and Thursday. The storm has also been linked to a slew of flight cancellations at Florida airports.

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  • FTC says Bezos, Jassy must testify in probe of Amazon Prime

    FTC says Bezos, Jassy must testify in probe of Amazon Prime

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    WASHINGTON (AP) — Federal regulators are ordering Amazon founder Jeff Bezos and CEO Andy Jassy to testify in the government’s investigation of Amazon Prime, rejecting the company’s complaint that the executives are being unfairly harassed in the probe of the popular streaming and shopping service.

    The Federal Trade Commission issued an order late Wednesday denying Amazon’s request to cancel civil subpoenas sent in June to Bezos, the Seattle-based company’s former CEO, and Jassy. The order also sets a deadline of Jan. 20 for the completion of all testimony by Bezos, Jassy and 15 other senior executives, who also were subpoenaed.

    Jassy took over the helm of the online retail and tech giant from Bezos, one of the world’s richest individuals, in July 2021. Bezos became executive chairman.

    Amazon hasn’t made the case that the subpoenas “present undue burdens in terms of scope or timing,” FTC Commissioner Christine Wilson said in the order on behalf of the agency. However, the FTC did agreed to modify some provisions of the subpoenas that it acknowledged appeared too broad.

    The FTC has been investigating since March 2021 the sign-up and cancellation practices of Amazon Prime, which has an estimated 200 million members around the globe.

    The company said it was disappointed but not surprised that the FTC mostly ruled in favor of its own position, but it was pleased that the agency “walked backed its broadest requests” in the subpoenas.

    “Amazon has cooperated with the FTC throughout the investigation and already produced tens of thousands of pages of documents,” the company said in a statement. “We are committed to engaging constructively with FTC staff, but we remain concerned that the latest requests are overly broad and needlessly burdensome, and we will explore all our options.”

    In a petition to the FTC filed last month, the company objected to the subpoenas to Bezos and Jassy, saying the agency “has identified no legitimate reason for needing their testimony when it can obtain the same information, and more, from other witnesses and documents.” Amazon said the FTC was hounding Bezos, Jassy and the other executives, calling the information demanded in the subpoenas “overly broad and burdensome.”

    The investigation has widened to include at least four other Amazon-owned subscription programs: Audible, Amazon Music, Kindle Unlimited and Subscribe & Save, as well as an unidentified third-party program not offered by Amazon. The regulators have asked the company to identify the number of consumers who were enrolled in the programs without giving their consent, among other customer information.

    With an estimated 150 million U.S. subscribers, Amazon Prime is a key source of revenue, as well as a wealth of customer data, for the company, which runs an e-commerce empire and ventures in cloud computing, personal “smart” tech and beyond. Amazon Prime costs $139 a year. The service added a coveted feature this year by obtaining exclusive video rights to the NFL’s “Thursday Night Football.”

    Last year, Amazon asked unsuccessfully that FTC Chair Lina Khan step aside from separate antitrust investigations into its business, contending that her public criticism of the company’s market power before she joined the government makes it impossible for her to be impartial. Khan was a fierce critic of tech giants Facebook (now Meta), Google and Apple, as well as Amazon. She arrived on the antitrust scene in 2017, writing an influential study titled “Amazon’s Antitrust Paradox” when she was a Yale law student.

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  • Amazon to hold holiday shopping event in October

    Amazon to hold holiday shopping event in October

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    Amazon said Monday that next month it will hold a second Prime Day-like shopping event, making it the latest major retailer to offer holiday deals earlier this year to entice cautious consumers struggling with tighter budgets.

    During the Oct. 11-12 event, Amazon Prime members will get early access to discounted items. The “Prime Early Access Sale” follows Amazon’s annual Prime Day in July.

    The Seattle-based e-commerce giant has long used these kinds of sales events to lure people into its Prime membership, which offers faster shipping and better deals for $139 a year. But October’s event will be the first time it has held a major sales drive twice in a year.

    Amazon’s retail business had slowed down in recent months. And the shopping bonanza signals a recognition that it needs to provide more deals to inflation-hit consumers in what’s expected to be a challenging holiday shopping season for retailers.

    Last week, Target said it would begin offering holiday deals in early October. Meanwhile, Walmart is expanding its window for gift returns to between Oct. 1 and Jan. 31, compared with last year’s return window of Nov. 1 to Jan. 24.

    “What Amazon wants to do is be part of that early crowd and get a bite of the cherry,” said Neil Saunders, managing director at GlobalData Retail. “And the best way to do that is, rather than having little deals here and there, is to have a big day that’s almost like a holiday kickoff.”

    This year marks the second year in a row consumers are expected to shop earlier for holiday deals. Last year, Americans started shopping earlier to avoid shipment delays caused by supply-chain snafus. This year, analysts expect many budget-conscious consumers to do the same, aiming to spread out their spending and snag gifts before prices rise later on.

    Jamil Ghani, vice president of Amazon Prime, said the company will offer deals on digital items and products that are “particularly relevant for the holiday season,” as opposed to its Prime Day event in July, which, for example, focused on back-to-school items. He declined to say whether a fall discount event will be a permanent fixture for Amazon going forward.

    “We’re just focused on having a great event this year,” Ghani said. “I can’t say what’s going to happen in the future, we aren’t really thinking about it.”

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  • Amazon looks to adapt Alexa to the rise of ChatGPT | CNN Business

    Amazon looks to adapt Alexa to the rise of ChatGPT | CNN Business

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    CNN
     — 

    For years, Alexa has been synonymous with virtual assistants that can interact with users and do tasks on their behalf.

    Now Amazon is trying to keep pace with a new wave of conversational AI tools that have accelerated the artificial intelligence arms race in the tech industry and rapidly reshaped what consumers may expect from their tech products.

    Amazon’s goal is to use AI “to create this great personal assistant,” said Dave Limp, senior VP of devices and services, in a recent interview with CNN. “We’ve been using all forms of AI for a long time, but now that we see this emergence of generative AI, we can accelerate that vision even faster.”

    Generative AI refers to a type of AI that can create new content, such as text and images, in response to user prompts. Limp did not elaborate on how generative AI could be used in Alexa products, but there are clear possibilities.

    In theory, this technology could one day help Alexa have more natural conversations with users, answer more complex questions, and be more creative by telling stories or making up song lyrics in seconds. It could also enable more personalized interactions, allowing the assistant to learn about the device owner’s interests, preferences and better tailor its responses to each person.

    “We’re not done and won’t be done until Alexa is as good or better than the ‘Star Trek’ computer,” Limp said. “And to be able to do that, it has to be conversational. It has to know all. It has to be the true source of knowledge for everything.”

    Alexa launched nearly a decade ago and, along with Siri, Cortana and other voice assistants, seemed poised to change the way people interacted with technology. But the viral success of ChatGPT has arguably accomplished that faster and across a wider range of everyday products.

    The effort to continue updating the technology that powers Alexa comes at a difficult moment for Amazon. Like other Big Tech companies, Amazon is now slashing staff and shelving products in an urgent effort to cut costs amid broader economic uncertainty. The Alexa division has not escaped unscathed.

    Amazon confirmed plans in January to lay off more than 18,000 employees as the global economic outlook continued to worsen. In March, the company said about 9,000 more jobs would be impacted. Limp said his division lost about 2,000 people, about half of which were from the Alexa team.

    Amazon also shut down some of the products it spun up earlier in the pandemic, such as its wearable fitness brand Halo, which allowed users to ask Alexa questions about their health and wellness. Limp said the company also shelved some “more risky” projects. “I wouldn’t doubt we’ll dust them off at some point and bring them back,” he said. “We’re still taking a lot of risks in this organization.”

    But Limp said Alexa remains a “North Star” for his division. “To give you a sense, there’s still thousands and thousands of people working on Alexa,” he said.

    Amazon is indeed still investing in Alexa and its related Echo smart speaker lineup. Last week, the company unveiled several new products, including the $39.99 Echo Pop and the $89.99 Echo Show 5, its smart speaker with a screen. While the products feature incremental updates, Limp said Amazon’s current lineup contains hints of what’s to come with its AI efforts, beyond generative AI.

    For example, if Alexa is enabled on an Echo Show, where it can rotate and follow users around the room, “you’ll see glimmers of where it’s going over the next months and years,” Limp said.

    But generative AI remains a key focus for the company. Amazon CEO Andy Jassy said in a letter to shareholders in April that the company is focused on “investing heavily” in the technology “across all of our consumer, seller, brand, and creator experiences.”

    The company is reportedly working on adding ChatGPT-like search capabilities for its e-commerce store. Amazon is also rumored to be planning to use generative AI to bring conversational language to a home robot.

    While Limp didn’t comment on the report, he said the end goal has long been for Alexa to communicate with users in a fluid, natural way, whether it’s through an Echo device or other products such as its robotic dog, Astro.

    The concept remains a “hard technical challenge,” he said, but one that is “more tractable” with generative AI. “There’s still some hard corner cases and things to work out,” he said.

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