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Lea Veloso
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Robert Irwin and partner Witney Carson claimed the Mirrorball Trophy on Dancing With the Stars Season 34, marking a decade-long family tradition, while the season was also marked by dramatic exits and nostalgic moments.
For the Irwin family, winning the Mirrorball has officially become a tradition.
On the 34th season finale of Dancing With the Stars on Nov. 25, Australian and wildlife conservationist Robert Irwin stepped onto the ballroom floor one last time with his partner Witney Carson and freestyled their way to the Mirrorball Trophy, exactly ten years after his sister Bindi Irwin did the same.
“My sister said it best: Thank you for changing my life”, said Irwin after the show announced they had won. “Honestly, I feel like I already won with him as my friend,” Carson added.
The 21-year-old son of late legend Steve Irwin had been a fan favorite from the very beginning of this season. But for Irwin, this win wasn’t just about technique, timing or fan votes; it was more personal.
Throughout the competition, and especially during his final performances, Irwin carried with him quiet tributes to his father. Hidden in plain sight were two keepsakes, one being a well-worn button-down shirt and a ring that was crafted from keys to the Irwin family’s childhood home. Irwin said before the semifinals that he wore his dad’s shirt every Tuesday as a good luck token and wore the ring every performance day.
“These two things are a way to keep me close to home and to what’s most important to me,” said Irwin on his social media. “I’ve always done that dance at least once in Dad’s shirt… it just feels like a big hug.”
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The road to the finale was anything but easy for Irwin. Finalists Alix Earle and Val Chmerkovskiy, Joran Chiles and Ezra Sosa, Dylan Efron and Daniella Karagach, and Elaine Hendrix and Alan Berten rounded out the top five spots. Earlier in the season, viewers also watched performances for stars like Corey Feldman, Lauren Jauregui, Hilaria Baldwin, Scott Hoying, Danielle Fishel, Andy Richter, and Whitney Leavitt, who exited after a surprisingly dramatic semifinal elimination.
Richter shared his thoughts on the season’s voting trends towards “The Secret Lives of Mormons” cast members. He defended Leavitt’s honor after what he called her “insane” exit from the show.
“There’s a whole soap opera going on adjacent to this show online,” Richter said to Entertainment Weekly in an interview posted on Nov. 19. “It’s a good way to sort of take the temperature of what the audience is feeling in terms of voting. I’ve seen forever, there’s like people just like, ‘Whitney’s gotta go,’ and I’m just like, ‘What? Why?’”
While many fans agreed with Leavitt’s departure, one week prior, she had stunned viewers with her portrayal of Roxie Hart in an Argentine Tango performance of the “Cell Block Tango” from the musical Chicago.
As for the season itself, it leaned all the way into nostalgia.
Former pros Kym Johnson-Herjavec and Cheryl Burke returned as guest judges, and former host Tom Bergeron made a special appearance during a celebratory episode that honored the show’s 20th anniversary. Original dancers shared the spotlight with familiar faces like Xochitl Gomez and Ariana Madix, turning the ballroom into a time capsule with two decades’ worth of television history.
With a season full of great performances and stories, it was Irwin’s quiet authenticity and the presence of his father that left the most lasting impression. The Irwin family has spun DWTS into a perfect circle and took the Mirrorball home once again.
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Melissa Houston
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Lady Gaga Dancing With the Stars has become an exciting highlight for this season, particularly following the pop icon’s heartfelt endorsement of Alix Earle. As Earle continues to seize the spotlight with her stunning performances, particularly during the thrilling Halloween Night episode, Gaga’s support adds an electrifying layer to her journey on DWTS. The influencer’s tribute to Gaga through her Halloween costume and dynamic tango routine has captured audience attention and showcases a unique blend of artistry and admiration. With lines like “Girl I love you” resonating from Gaga herself, the connection between these two entertainers is both inspiring and compelling for fans. As the ratings soar, reaching over 6.74 million viewers, it’s clear that the synergy between Lady Gaga and Alix Earle is elevating the stakes on Dancing With the Stars this season.
In the current season of the beloved dance competition series, major pop culture moments are being shaped by celebrities like Lady Gaga and Alix Earle. Earle’s captivating tribute to Gaga, showcased in her recent performances, has caught the attention of viewers and critics alike, particularly during the iconic Halloween Night theme. With impressive viewer engagement marking this season’s episodes, it’s evident that the synergistic endorsement from Lady Gaga is boosting Alix’s presence on the show. The dynamics between a seasoned superstar and a rising influencer are creating a narrative filled with passion and artistry, captivating audiences week after week. As we delve into the intricate performances and the supportive gestures that define this season, it’s clear that the journey on DWTS is more than just dance; it’s a celebration of artistic influences and personal connections.
Lady Gaga’s recent endorsement of Alix Earle on ‘Dancing With the Stars’ signifies not only a personal connection but also a powerful validation for Earle as a performer. After Alix showcased her Halloween costume inspired by Gaga’s iconic ‘Paparazzi’ music video, Gaga took to TikTok to express her admiration, stating, ‘Girl I love you, and I’m rooting for you on DWTS!’ This heartfelt message resonates with fans and viewers, enhancing the emotional narrative surrounding Earle’s journey on the show.
This endorsement highlights the influence of celebrity support in reality television, particularly in competitive platforms like ‘DWTS.’ Alix Earle, known for her vibrant personality and strong online presence, is gaining significant momentum with Gaga backing her. Such endorsements can dramatically increase visibility and viewer engagement, leading to higher viewer ratings, as seen in this season’s continued growth.
During the ‘Halloween Night’ episode of ‘Dancing With the Stars,’ Alix Earle paid a stunning tribute to Lady Gaga that captivated both the judges and the audience. Together with her partner Val Chmerkovskiy, Earle performed a tango to Billie Eilish’s ‘Bury a Friend,’ which was filled with theatrical elements reminiscent of Gaga’s extravagant performances. Their dramatic entrance from a ‘skeleton pit’ echoed the notorious ‘skeleton pit’ from Gaga’s own ‘Perfect Celebrity’ performances, creating a visual spectacle that celebrated the essence of both artists.
This creative homage not only showcases Earle’s talent but also cements her place in the ‘Dancing With the Stars’ narrative, as she effectively channels Gaga’s artistic spirit into her dance. The unique fusion of styles and inspirations enhances the overall entertainment value of the show, much to the delight of fans who appreciate the artistic nods. The successful execution of this performance is likely to play a pivotal role in Earle’s trajectory in the competition.
The ‘Halloween Night’ episode of ‘Dancing With the Stars’ not only featured powerful performances but also drew significant viewer numbers, attracting a remarkable average of 6.74 million viewers. This marked the highest viewership for the season, demonstrating the excitement surrounding the Halloween theme and the performances likely influenced by celebrity endorsements. As audiences tune in to witness the costume creativity and intense competitions, episodes such as these harness a unique blend of nostalgia and contemporary pop culture.
The increase in viewership indicates a growing interest in the performances, particularly as trends like Lady Gaga’s endorsement of Alix Earle energize the fan base. The dynamic between popular figures and contestants undoubtedly adds layers of intrigue for viewers, enhancing their connection to the show. ‘Dancing With the Stars’ continues to thrive not just on dance talent but on these intricate relationships intertwined with celebrity culture.
The endorsement from a superstar like Lady Gaga can significantly influence the trajectory of contestants on reality television shows, including ‘Dancing With the Stars.’ Famous personalities bring their massive fan bases along together with them, which can translate to increased viewership and perhaps even votes for contestants they support. The ripple effect of such endorsements highlights how intertwined celebrity culture and reality TV have become, making each performance not just about dance but also about building personal connections with audiences.
In the case of Alix Earle, Lady Gaga’s support has the potential to elevate her profile beyond just a fleeting reality show stint. As fans rally behind Earle, especially following her homage to Gaga, the merging of these two influential figures reveals how reality competition shows can become platforms for cross-promotional successes. The ongoing engagement from both their fan bases strengthens the narrative of the show, contributing to its sustained popularity.
Halloween Night on ‘Dancing With the Stars’ stands out each season as a unique opportunity for contestants to unleash their creativity through costumes and themed performances. This year’s episode was no exception, featuring standout routines, and heightened theatrical elements that entice viewers to tune in. Alix Earle’s homage to Lady Gaga brought an enthusiastic energy to the night, exemplifying how participants can use the Halloween theme to express personal styles and artistic inspirations.
The blending of Halloween festivities with dance showcases how ‘DWTS’ embraces the whimsical aspects of holiday celebrations in a competitive context. As the audience anticipates innovative performances each week, such seasonal specials facilitate vibrant displays of creativity, making every dance a testament to the performers’ artistic visions. The Halloween special, viewership boost notwithstanding, reinforces the importance of thematic elements in fostering stronger connections with the audience.
Alix Earle’s journey on ‘Dancing With the Stars’ is an illustration of how emerging talents can transition into the limelight with the right platform and support. Her unique blend of skills as a social media influencer and dancer has captivated audiences, drawing attention to her performances and ambitions. With Lady Gaga’s endorsement, Earle’s personal brand resonates even more strongly, providing her with the momentum needed to continue thriving in a competitive field.
As audiences witness Earle’s evolution throughout the season, her journey becomes a narrative of resilience and aspiration. Her participation in ‘DWTS’ allows viewers to connect with her on a personal level, particularly against the backdrop of industry giants like Gaga, who serve as both inspiration and endorsement. This transformational experience on reality television not only aims to bolster her career but showcases the dynamic interplay between talent and media exposure in the world of entertainment.
Reality TV competitions like ‘Dancing With the Stars’ have evolved dramatically over the years, becoming integral parts of popular culture. Initially focused solely on talent, shows now incorporate personal stories and celebrity endorsements, which play crucial roles in contestants’ journeys. The strategic partnership between contestants like Alix Earle and established stars like Lady Gaga illustrates the shifting landscape of reality TV, where viewer engagement hinges not only on performance but also on the emotional narratives surrounding them.
This evolution has led to a more immersive experience for viewers, who now invest emotionally in the stories and personalities that unfold on screen. Endorsements from stars also amplify excitement, drawing in not only dedicated fans of the show but also supporters of the endorsers themselves. As the format continues to evolve, programs are challenged to remain innovative and responsive to audience demands for authenticity and relatability.
Lady Gaga has become an emblem of contemporary pop culture, influencing various domains, including reality television and dance. Her endorsement of Alix Earle on ‘Dancing With the Stars’ illustrates how influential figures can inspire future artists and entertainers. With her distinctive style and stage presence, Gaga sets a benchmark for performance art that many aspiring dancers and performers wish to emulate, creating a rich tapestry of inspiration in competition environments.
The cultural implications of Gaga’s influence extend beyond music and dance; her authentic support for rising stars fosters a sense of community and mentorship within the entertainment industry. This aspect of her endorsement resonates with audiences who seek authenticity and connection in the often superficial realm of celebrity culture. As ‘DWTS’ continues to integrate these themes into its programming, it solidifies itself as a platform for both competition and collaboration in the arts.
‘Dancing With the Stars’ serves as a vibrant celebration of the intersection between music and dance, particularly highlighted during thematic episodes such as Halloween Night. When contestants like Alix Earle draw inspiration from pop icons like Lady Gaga, it creates a moment where two art forms blend seamlessly, showcasing the beauty of performance art. The dance routines paired with carefully selected music not only entertain but also tell a story that resonates with viewers on multiple levels.
This synthesis of music and dance enriches the viewer’s experience, as performances evoke emotions that range from nostalgia to excitement. It portrays how contemporary artists influence dance culture and the innovative ways contestants can embody these inspirations to create unique performances. Events like Halloween Night bolster the narrative that ‘DWTS’ is not just a competition but a testament to the power of creative collaboration.
Lady Gaga has openly endorsed Alix Earle during her time on ‘Dancing With the Stars.’ Gaga expressed her support in the comments on Earle’s TikTok video, praising her Halloween costume inspired by Gaga’s ‘Paparazzi’ music video, saying, ‘Girl, I love you and I’m rooting for you on DWTS!’
During the ‘Halloween Night’ episode of ‘Dancing With the Stars,’ Alix Earle and her partner Val Chmerkovskiy performed a tango while paying homage to Lady Gaga. Their performance featured an introduction that included emerging from a dirt pit, reminiscent of Gaga’s ‘skeleton pit’ from ‘The Mayhem Ball’ tour.
Alix Earle’s performances on ‘Dancing With the Stars,’ especially her Halloween-themed dance inspired by Lady Gaga, have contributed to the show’s rising popularity. The ‘Halloween Night’ episode attracted 6.74 million viewers, marking a new season high and showing a continued increase in viewership for the show.
The audience reacted positively to the ‘Halloween Night’ episode of ‘Dancing With the Stars,’ which featured Alix Earle and Val Chmerkovskiy’s dance. The episode garnered 6.74 million viewers, a 2% increase from the previous week, indicating the show’s growing appeal despite competition from events such as World Series Game 4.
Lady Gaga has significantly influenced Alix Earle’s performances on ‘Dancing With the Stars.’ Earle has referred to Gaga as her favorite singer and has incorporated elements of Gaga’s artistry into her performances, including costumes and themes that resonate with Gaga’s iconic style.
On ‘Halloween Night’ of ‘Dancing With the Stars,’ Alix Earle and Val Chmerkovskiy danced a tango to Billie Eilish’s song ‘Bury a Friend,’ further enhancing their tribute to Lady Gaga with their performance style and costume choices.
| Key Point | Details |
|---|---|
| Lady Gaga’s Support | Lady Gaga expressed her support for Alix Earle on her TikTok video, stating, ‘I love you’ and ‘I’m rooting for you on DWTS.’ |
| Halloween Costume Tribute | Alix Earle honored Gaga’s ‘Paparazzi’ music video with her Halloween costume, showcasing her admiration for the pop star. |
| Performance Inspiration | Earle’s tango performance was reminiscent of Lady Gaga’s ‘skeleton pit’ stage prop during her ‘The Mayhem Ball’ tour. |
| Viewer Ratings | The ‘Halloween Night’ episode attracted an average of 6.74 million viewers, marking a season high and a 2% increase from the previous week. |
| Earle’s Influence | Earle has labeled Gaga as her favorite singer, and it appears the admiration is mutual during the current season of ‘DWTS.’ |
Lady Gaga Dancing With the Stars has garnered significant attention as she expressed her heartfelt support for Alix Earle. After Earle’s impressive tribute performances on the show, including a stirring homage to Gaga’s iconic themes, it’s clear that their mutual admiration is strong. Alix’s rising popularity, reflected in the show’s impressive ratings, highlights how influential Lady Gaga continues to be in the entertainment industry. Their connection not only enhances the viewing experience for fans but also showcases the powerful camaraderie that exists in the world of dance and music.
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Alix Earle has earned a stamp of approval from Lady Gaga for her performance on “Dancing With the Stars.”
After Earle posted clips of her Halloween costume — a nod to Lady Gaga’s “Paparazzi” music video from 2009 — to her TikTok, Gaga showed her love for the 24 year-old influencer and entertainer in the comments.
“Girl I love you,” Gaga wrote in her response to the TikTok video. “And I’m rooting for you on DWTS! Thank you for this it’s so sweet.”
Earle also referenced Lady Gaga during her performance alongside partner Val Chmerkovskiy on this week’s “Halloween Night” episode on Oct. 28. The pair danced a tango to Billie Eilish’s “Bury a Friend,” while the introduction featured the duo rising from a pit of dirt, similar to Gaga’s “skeleton pit” from her “The Mayhem Ball” tour. Gaga utilizes the prop while singing “Perfect Celebrity.”
Earle has often referred to Gaga as her favorite singer — and it seems Earle is a favorite of Gaga’s on the 34th season of the ABC show. On Friday it was revealed the “Halloween Night” episode averaged 6.74 million total viewers. That’s another season high, the network reports, and the sixth straight week “DWTS” has been up since its season premiere.
The “Halloween Night” episode was up 2% from the previous week (6.63 million on Oct. 21) and rose despite airing opposite World Series Game 4 on Fox.
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Thania Garcia
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By now, you’ve seen the photos of Taylor Swift smashing away breakup rumors as she walked into the first Chiefs game of the season. You’ve also seen the photos of Swift and Travis Kelce — our very own American Royal Family — at the US Open with Travis’s $450 Gucci bucket hat that wouldn’t stay still. Swift is not the first but the latest and most famous star who has transformed sports stadiums into her runway.
In the midst of fashion week, it’s notable that
Swift’s most public appearances aren’t a front row seat at exclusive shows or attendance at the hottest parties. But in her new arena: literal arenas. And now that she’s back to being besties with the controversial Brittany Mahomes, one thing is clear: WAGs are back.
The term WAG reached peak popularity back in the days of 2000s magazines. The acronym — which stands for “Wives and Girlfriends” — refers to the significant others of high-profile athletes. And, since it was coined during that toxic era, it was belittling at best and derogatory at worst. But now, a WAG renaissance is in full swing. And helmed by one of the most influential women in the world, WAGs are as powerful and popular (if not more so) as their sporty SOs.
The 2024 Super Bowl drew a record number of viewers — and many of them can be chalked up to Taylor Swift. All season, fans tuned in to see her at the KC Arrowhead Stadium and ticket sales for the Chiefs home games skyrocketed. So when the Super Bowl came around, as many eyes were on Swift as they were on Kelce. Some have even called him
the first nepo boyfriend.
But Swift wasn’t the only WAG at this year’s Super Bowl. Swift’s aforementioned bestie Brittany Mahomes — wife of Chiefs quarterback Patrick Mahomes — was also in attendance. And on the 49ers side of the stands, Miss Universe Olivia Culpo was supporting her now-husband (though this was before she went
Bridezilla) running back Christian McCaffrey alongside TikToker Allison Kucharczyk, the wife of defensive end Isaac Rochell.
Other football WAGs are proof that sometimes, the partner in the stands is the more famous one — no matter what these sports guys might say on a podcast. Take Olympic gymnast and mightiest to ever compete in the sport,
Simone Biles. Biles’ husband Jonathan Owens is on the Green Bay Packers, yet she’s America’s sweetheart. Watch out Owens, one wrong move and Zac Efron is famously waiting in the wings to treat Simone right. Another prominent face in the football stands is one we’re used to seeing on TikTok, Alix Earle. Earle is dating Dolphins receiver Braxton Berrios but there’s no doubt who the breadwinner is in that relationship.
Across the pond in the UK, England’s football team were
one penalty kick away from winning the Euros — ouch. And though they didn’t end up bringing it home, the true victory was the WAG style we got along the way. I mean, the image of Tolami Benson — girlfriend of Bukayo Saka — wearing a custom Three Lions branded motorcycle jacket with her boyfriend’s number on it will be on my moodboard forever.
This is the epitome of WAG-dom. It gives the same energy that Victoria Beckham gave in the peak of David Beckha’s career. On the nose, supportive, but also eye-catching enough to remind us that she’s a star too. And as we’ve seen with the Beckhams — although David’s career is mostly over — Victoria’s fashion and beauty line are staples in the industry. Sports careers are fleeting, WAGs are forever.
The Euros WAGs all understood the assignment. Their social media posts were the most engaged of the entire season. Other UK football WAGs include
Love Island alum Dani Dyer (dating right winger Jarrod Bowen), entrepreneur Katie Bio (longtime girlfriend of centre-forward Ivan Toney and mother of their two kids) and content creator Aine May Kennedy (dating midfielder Conor Gallagher). It takes us back to the old days seeing Cheryl Cole and Victoria Beckham in the stands wearing custom graphic tanks.
The US Open and Wimbledom have also been WAG city. Tennis is indeed fueling the WAG renaissance. Content creators are often seen at tennis matches. But recently some of the biggest names on TikTok and Instagram are taking tenniscore to the next level by dating the athletes who are at the top of their game. Morgan Riddle is dating top-ranked American male Taylor Fritz, aka the hearttrob of tennis. Ayan Broomfield is giving Zendaya’s Tashi Duncan a run for her money as a former collegiate player and girlfriend to fan favorite Francis Tiafoe. And Paige Lorenze is living her country club dream as Tommy Paul’s girlfriend.
We can’t forget the ultimate WAG
movie of the year: Challengers. In Challengers, most people focused on the tennis, the tension, and the almost-threesome. I focused on how Zendaya’s character girlbossed her way from tennis prodigy to the ultimate WAG. And it wouldn’t be a Zendaya film if the fashion wasn’t a character all in itself. From her cashmere sweater ot her Chanel espadrilles, her WAG era reeked of quiet luxury. Perhaps that’s part of the appeal of the WAG. They’ve built their brands on their aspirational lifestyles and have adopted quiet luxury personas to elevate their status.
That’s why WAG boxes have become a playground for brands in the same way that the NBA tunnel is its own runway. It’s no surprise spectators at games have become the stars. We should have seen this coming since the Kardashian-Jenner clan love dating athletes and are often spotted showing off the latest trends as they perch courtside ready for their closeups. Brands have finally clued in, partnering with WAGs for sports coverage and styling them in their logos.
Thanks to prominent WAGs, many women have found an accessible entry point into sports culture. Game night is no longer simply boys night. From the fashion to the hopes fans will catch a glimpse of their favorite stars in the stands, I say it doesn’t matter what gets you to watch the game, it just matters that the culture feels inclusive.
And we’re getting there. According to NBC Sports, the NFL has seen its highest levels of female viewership since it started tracking data — with a 53% spike in teenage female viewers. In her 2023
Time Person Of The Year Interview, Taylor Swift said, “Football is awesome, it turns out. I’ve been missing out my whole life.”
People on social media joked that Taylor Swift was helping teenage girls connect with their dads again — but the sentiment is so true it even became the basis for a Super Bowl ad.
Another reason women are participating in sports culture more is the attention that female athletes are getting. Female athletes and women’s sports have been overlooked for far too long. The lie that “no one cares about women’s sports” has devalued them so much that female athletes are paid way worse and watched way less — despite the fact that female teams in the US and UK have higher success rates internationally than their male counterparts.
When England’s Lioness team competed in the Women’s Euros in 2022, their match brought in a record 17.4 million viewers, making it the most-watched women’s football game on UK television at the time. This record has since been surpassed by the men’s 2024 Euro final … which they lost. The Lioness team bringing home the cup put a major spotlight on women’s football and boosted viewership of their regular season games.
Earlier this year, the same occurred with women’s basketball in the states. Who can forget the mania that surrounded Caitlin Clark’s final season? The
2024 Paris Olympics also underscored the viewership and power of women’s sports. From the US women’s gymnastics team and the US women’s rugby team, stars like Simone Biles and Ilona Maher won matches and the people’s hearts with their prowess and their ability to make pretty much anything go viral.
As we are known to do, girls have taken the popularity of women’s sports and transformed it into fashion fodder and — frankly — pop culture itself. Sportswear has taken a turn for the fashionable thanks to stylish sports fans noticing that much of the merch or apparel out there just isn’t that cute.
Despite the constantly shifting microtrends over the past few years, Blokecore is one trend that’s not going anywhere. The premise behind it: dressing like a real geezer. Its signature components are sneakers and jerseys — which can range from mini soccer jerseys to oversized football jerseys.
Either way, sports merch is the new concert merch. And the girlies are making it cute again. Fashion designer Kristin Juszczyk — wife of San Francisco 49ers fullback Kyle Juszczyk — went viral for making matching Chiefs jackets for Swift and Mahomes. Plus, savvy brands like Abercrombie have partnered with the NFL to make merch that caters to this fresh audience. Plus, new brands like Wear by Erin Andrews and Gameday Couture are emerging to make game day cute.
While misogyny is still rampant and some haters are accusing nascent female fans of being less legitimate, the truth is: there’s no stopping women in sports. Whether they’re WAGs, fans, or athletes themselves, the sports stands just got a whole lot cuter. You’re welcome.
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Awards season is upon us, and after a month of celebrating the best in film and television, it’s time to honor those in the recording industry. Tonight (Feb. 4), the 66th annual Grammy Awards will recognize the top artists, songs, albums and recordings of the past year, with Trevor Noah hosting the ceremony at Cypto.com Arena in Los Angeles.
The best and brightest in the industry always come out to celebrate the biggest night in music; tonight, performers include Billie Eilish, Olivia Rodrigo, Joni Mitchell, Travis Scott, Luke Combs and Billy Joel, as well as SZA, who garnered the most nominations (a staggering nine) of any of the nominees this year. Other nominees
The 2024 Grammy Awards, which air at 8 p.m. ET on CBS, will also feature three new categories: Best African Music Performance, Best Alternative Jazz Album and Best Pop Dance Recording.
Before the Let’s not forget about the pre-show extravaganza, though, because A-listers always bring their sartorial best when it comes to dressing for the Grammys red carpet. Below, see all the best red carpet moments from the 2024 Grammy Awards.
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in Schiaparelli






in Zuhair Murad




in Zigman


Richie in Saint Laurent






in Baby Phat


in vintage Versace


in Giorgio Armani






Teigen in Sophie Couture


in Dilara Fındıkoğlu




in custom Maison Margiela




in Reem Acra


in Saint Laurent




in Guarav Gupta


in Chanel


in Gucci


in Cong Tri








in Willy Chavarria


in custom Courrèges


in Celine


in Celia Kritharioti


in Versace




in Thom Browne




in Alexander McQueen


in Christian Siriano


in Balmain






in Comme des Garçons


in Rabanne





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When I’m doing my makeup, I act like I’m filming a Get Ready With Me-style TikTok. I introduce my products to the nonexistent camera and explain my application process to an imaginary audience. My views are always skyrocketing. My subscribers always begging for more. Just ask my fans: I’m the next big influencer
If you’re anything like me, you’ve been watching makeup tutorials since the YouTube days. Yes, when Jeffree Star’s honest beauty reviews were all the rage and people still used the James Charles x Morphe palette. NikkieTutorials and Jaclyn Hill were go-to makeup artists filming “easy” eyeshadow looks that never quite looked the same on me.
Now, the format has been replicated on TikTok. We doom-scroll through TikTok to consume 1-10 minute videos of everyone plugging new products and delving into makeup secrets. This content format is an even bigger marketing tool than we could have ever imagined— one used by celebrities, brand owners, and musicians flock to connect with new fan bases and become the Next Big Trend.
Times may change, but the goal stays the same: achieving celebrity-level makeup. How can I get the cheekbones of Kim Kardashian and the Kylie Jenner ombre blush? How do I make it look like I got my makeup airbrushed on my face?
Enter Patrick Ta: the longtime celebrity makeup artist for the likes of Bella and Gigi Hadid, the entire Kar-Jenner clan, Chrissy Teigen, Emily Ratajkowski, Shay Mitchell, and more. In 2019, after about six years as a MUA in Los Angeles, Ta launched PATRICK TA BEAUTY.
Using formulas that are both good for your skin and perfect for the red carpet in inclusive shade ranges, Patrick Ta has created the beauty brand of your dreams. His makeup is the most viral brand of 2023, with his cream-over-powder blush method taking the world by storm.
I love a good celeb makeup artist’s brand: Mario Dedivanovic’s Makeup By Mario, Patrick Starrr’s ONE/SIZE, Pat McGrath, Charlotte Tilbury, the list goes on. So I don’t know why it took so long for me to do a full haul of Patrick Ta, especially since it feels like everyone has already tried it.
And unlike many celeb brands, it’s not just snake oil in luxury packaging. You actually get your money’s worth with his products — which often come with a powder and cream in one tin. Every influencer out there has raved about Patrick Ta, and for good reason. He even has his own TikTok to show the best ways to use his products. But is it all too good to be true? It was time I tried it for myself.
@patrickta Last Glam Of NYFW w/ My One And Only @alix earle Alittle Rushed Too Product Breakdown: @Patrick Ta Beauty ♬ original sound – patrick ta
Not enough is said about this foundation and setting powder duo. It’s a full-coverage foundation in a pan, which already minimizes my waste — and there’s a protective cover over the creme foundation so it’s mess-free. Good enough to cover my imperfections while giving my skin this diffused, airbrushed look…and no primer is needed.
@patrickta @Patrick Ta Beauty Looks So Good On @Derek Chadwick ✌🏼 Foundation: Major Skin “Light Med 3” Contour: “Shes Sculpted” Blush: “Shes Flushed” Brows: Brow lamination Gel #mensmakeup ♬ LALA – Myke Towers
Nothing excites me more than contour and bronzer in one product. Contour for sculpting, bronzer for warming the face-up. Easy for beginners, this duo is all you need for a facelift.
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Jai Phillips
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Alix Earle is setting the record straight about accusations that she began NFL player Braxton Berrios while he was still involved with ex Sophia Culpo.
The social media influencer appeared on the latest episode of the “Call Her Daddy” podcast, where host Alex Cooper asked Earle about being dubbed a “mistress” and “homewrecker” by social media users who believe she was responsible for ending Berrios’ relationship with Culpo.
“No, they were not together.”
“It is so triggering to even hear you say that,”Earle said.
“When I was reading these comments, I was bawling my eyes out to my friends and they were like, ‘Hello, Alix, this stuff normally does not get to you,’” she continued.
“I spent my childhood basically thinking that this is the worst thing you could do to another human, so why the f**k would I do that?” Earle continued, declaring, “No, they were not together.”
She also shared her speculation on how the allegations of cheating first gained steam.
“I guess the ex-girlfriend had started posting things alluding to unfaithfulness in the relationship online and I was seen hanging out with this guy. So, everyone kind of just pointed fingers at me,” she added.
“You know I was asking for the receipts right away,” she insisted.
“I was probably more psycho than she was,” Alix said. “I was like there’s just no f**king way this happened. I was checking everything. We have probably been over this probably a 110 times because I was like, if you did that to a person, obviously of course, you’ll probably do that to me too and if I did that to someone else, I wouldn’t be able to live with myself.”
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We entered 2023 fully under the grip of influencers. Names like Alix Earle and Monet McMichael sit in front of their ring lights and we eat up every product they use in their makeup routine. In fact, not only are people in love with these influencers, but every product they mention typically leads to nationwide sellouts.
The power of the influencer is not by accident. While social media apps like the ever-powerful titan TikTok are known for their algorithm that show you specific posts based on your interests, this also means a lot of advertising goes on behind the scenes. You may be watching a full minute long video that is essentially a paid-for ad by a brand.
And brands will spare no expense to convince you their product does the impossible. Whether that be longer lashes (more on that later) or a golden bronze sunless tan, there’s a constant stream of videos with an overjoyed, overpaid influencer who “has stumbled across the product to change your life.” And we all believe it.
But as time goes on and TikTok influences us to the extreme, people have begun to find flaws in influencer marketing.
The glass has shattered on the influencer mirage. Consumers have seen them using hair extensions when promoting hairspray, false lashes to accompany a miracle mascara, or using a completely different product and acting like it was another.
Let’s just say there’s been some drama within the beauty industry – so much so that Jeffree Star has risen from YouTube’s ashes and come back to honestly review makeup. Again, not on my 2023 bingo card.
So, if you’ve missed the drama, or want to know who you can trust, trust me – a random girl on the internet who has too much time on her hands and no beauty endorsements to date!
The Tarte Dubai Trip
In January,
Tarte organized a trip for 29 influencers and their plus ones to travel to Dubai and use/post about their products. And I mean, who would say no to this? You and your favorite person get to go to DUBAI and mess around for free? Sign me up.
@alixearle odds she lets me drive ..
♬ original sound – alix earle
But the cracks eventually started to show which was all displayed in a TikTok by Barstool’s Jack McGuire. For one, Tarte sent every influencer to Dubai first class on Emirates Airline, where one ticket alone costs around $22,000 (multiply that by two for their plus ones). So $255,000 alone on plane tickets.
@jackmacbarstool This is elite #journalisming♬ original sound – Jack Mac
And then there’s the stay in villas at the Ritz Carlton Dubai. Which are so expensive you can’t even find pricing online. Not to mention the money they had to pay each influencer to
post their products and show up – Alix Earle charges $70,000 per post alone.
So how can a brand built “on credit cards and a dream” afford such a luxury marketing ploy? It’s suspicious and tone deaf in a world where people can barely afford the rising cost of $7 eggs. When the influencers were barely posting about Tarte products themselves, the jokes began to write themselves.
The whole event showed how out of touch Tarte may be with their consumers. While the company refutes all allegations and “conspiracy theories,” I’m not sold. And besides the viral Juicy Lip Balm, I rarely see any of their products in anyone’s daily routine anymore.
The Mikayla-L’Oréal Drama
So things were touchy with the influencer world in the wake of the Tarte Dubai trip. But beauty guru Mikayla Nogueria, known for her bubbly makeup reviews and selling out products, reviewed L’Oreal’s new Telescopic mascara. She was seemingly baffled by the amazing results, and so were viewers…for different reasons.
@destinywillard_ Who you tryna fool girl??? 😅🥴🥴 This is why I don’t trust influencers who get paid product 🤣 #greenscreen#greenscreenvideo @mikaylanogueira #mikaylanogueira#makeuptutorial#makeupreview#mikayladrama#fyp#foryou#viral#transition#fake♬ original sound – Destiny Willard
Quicker than you can say “Dubai,” fans took notice of how it appears Mikayla put extensions on midway through the video to make her lashes look fuller.
There have been witch hunts accusing brands like Makeup By Mario of using the beauty filter when debuting his foundation. No one knows who to trust anymore.
As previously mentioned, Jeffree Star has come back out of beauty review retirement to restore the public’s faith in beauty guru humanity. Times have gotten so dark that we’re actually unaware of what works and what’s a paid advertisement.
Which Brands Aren’t Scams?
While things may look bleak, luckily I’ve tried just about every brand of makeup under the influencer sun. Give these influencers their Oscar because I truly believe that they love these products every time. But things aren’t always as they seem.
I’ve gotten patchy foundations, terrible formulas, and cute packaging over quality products. I know a thing or two about being scorned. However, there are a few brands that I will trust every single time, with or without the influencer stamp of approval.
Right now, the trend is “de-influencing” products that garnered hype on TikTok for no reason. To save you the blood, sweat, and tears, here are some makeup brands that influencers actually got right:
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These are the stories making headlines in fashion on Friday.
Lacoste’s creative director won’t be replaced
Lacoste’s creative director Louise Trotter announced she was stepping down, and the brand has shared that rather than replacing her, it will shift to a collective design model. Lacoste president Thierry Guibert said in a statement, “Lacoste is now embarking on a new chapter, with a collective of designers committed to working alongside Lacoste to share talents and connections. Beyond the design of collections, our brand wants to go further in its mission to connect cultures and communities.” {Vogue Business}
Morphe to close all U.S. stores
The makeup brand Morphe, which once had a $2 billion valuation, has announced its plans to close all U.S. stores. The brand was mostly known for its successful collaborations with popular makeup influencers, such as Jeffree Star and James Charles, which it relied heavily on for revenue. But after notable scandals with Star, Charles and others, parent company Forma Brands saw its revenue fall by 66% to $32 million and was left with overwhelming inventory it couldn’t sell. {Business of Fashion}
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Inside the rise of Alix Earle
Alix Earle, a TikToker best known for her “Get Ready With Me”-style story time videos, has gained over 3 million followers since her first TikTok in February 2020. Earle uses her makeup routine as a visual distraction while discussing everything from partying as a college student to personal struggles. Earle’s name has been hashtagged 297 million times and influencer marketing manager Amanda (@letstalkpopculture) believes Earle makes at least $40,000 per sponsored post. {Glossy}
Stitch Fix CEO steps down amid layoffs
After Stitch Fix announced a net loss of $207.1 million in the most recent fiscal year, Elizabeth Spaulding has stepped down as its CEO and board member. In the memo to employees announcing Spaulding’s leave, the company shared that it will also be laying off 20% of its salaried employees as well as closing its Salt Lake City distribution center. While the company searches for Spaulding’s replacement, founder and former CEO Katrina Lake will serve as the interim CEO. {Retail Dive}
Everlane will layoff 17% of its corporate employees
Everlane has announced internally that it will be laying off 17% of its 175 corporate employees. The company will also attempt to cut costs by reducing staff in-store. These decisions come after Everlane was granted $65 million in revolving credit and a $25 million loan to open more stores and develop new products. {Business of Fashion}
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Brooke Frischer
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