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Tag: AI tools

  • Learn the Ins and Outs of ChatGPT with This Course Bundle, Now Only $24.97 | Entrepreneur

    Learn the Ins and Outs of ChatGPT with This Course Bundle, Now Only $24.97 | Entrepreneur

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    Census.gov reports that just 3.8% of businesses recently revealed they are using AI to produce goods and services. If you want to take your company to the next level and be in what will eventually be the majority when it comes to utilizing the power of artificial intelligence, it’s time to master ChatGPT.

    Learning more about AI doesn’t mean you have to head back to the classroom. In fact, just in time for the new year, you can now learn from the comfort of your couch thanks to The Complete ChatGPT Artificial Intelligence OpenAI Training Bundle. Packed with four informative courses, this bundle can be yours for just $24.97 — less than $7 a class — now through January 14 with no coupon code needed.

    Don’t worry if you’re totally new to the world of AI. This bundle kicks off with a straightforward intro taught by ChatGPT trainer Mike Wheeler, ChatGPT for Beginners. This course tackles how to use ChatGPT in just an hour, giving you a glimpse into how to make the software work for you and make your work day smoother.

    After you gain a foundation in all things AI, three more courses round out your education. If you’re hoping to use ChatGPT for marketing purposes, you can dive into ChatGPT: Artificial Intelligence (AI) That Writes for You and learn as teacher Alex Genadinik shows you how to enlist ChatGPT to write blog posts, social media captions, and more. Then, the courses Create a ChatGPT A.I. Bot with Tkinter & Python and Create a ChatGPT A.I. Bot with Django & Python take things even further.

    Tackle AI in 2024 with The Complete ChatGPT Artificial Intelligence OpenAI Training Bundle, now only $24.97 through January 14 at 11:59 p.m. PT, no coupon code required.

    Prices subject to change.

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  • This $30 AI-Powered Resume Builder Can be a Game Changer for Applications | Entrepreneur

    This $30 AI-Powered Resume Builder Can be a Game Changer for Applications | Entrepreneur

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    Whether the jobs market is hot or cold, something that can always turn the tables in your favor is having a strong resume. And, in today’s growing world of AI, one that can easily be read by applicant-tracking software.

    Here lies an excellent opportunity to harness that power as an applicant: AI Resume Builder. Its creators think it could help you apply to jobs two times faster, and a lifetime subscription is available here for the lowest price on the web: $29.97 (reg. $468). Just don’t wait — this price drop ends today, January 7, at 11:59 p.m. PT.

    When you think about AI joining your job search, don’t feel alarmed — you’ll enter all your own information, such as your job history, and an AI engine helps you fill out its description and skills. In other words, it’s not making anything up. Instead, it’s helping you professionally speak to your qualifications and experience.

    AI Resume Builder is also a design and organizational tool. Start by choosing a template and using premade sections or creating your own. From there, you can add a profile image, social media handles, and even pops of color.

    However, what really saves you time is the ability to create multiple resumes. While you probably don’t have time to curate a specialized resume for each application, you can import the same data into a new document, toggle sections on or off to hide information, and rearrange sections with a simple drag-and-drop feature.

    Revolutionize your job search with a lifetime subscription to AI Resume Builder on sale for $29.97 (reg. $468) through today only when you order by 11:59 p.m. PT.

    Prices subject to change.

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  • Become a Plant Expert with This AI-Powered App, Now $14.97 for Life | Entrepreneur

    Become a Plant Expert with This AI-Powered App, Now $14.97 for Life | Entrepreneur

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    Forbes forecasts that by 2025, around 32.6 million Americans will work remotely. If you’re an entrepreneur among those clocking in from home, your workspace could likely use some sprucing up. Adding some plants is a great place to start, and now you don’t need to worry about having a green thumb, thanks to Plantum.

    With Plantum, an AI Plant Identifying app, you can become an amateur botanist with your iPhone or iPad. A lifetime subscription to a Plantum Premium Plan for iOS can be yours for just $14.97 — $45 off the usual price and the best online price — now through January 1 with no coupon code needed.

    Let Plantum help you identify over 15,000 plant species with its AI-powered app. Aside from helping you figure out the exact type of plant you’re dealing with in only three seconds, you’ll also learn how to tend to your plants and keep them healthy. See how much you should water and fertilize them, find the right soil for your plant child, and even discover exactly what level of sunlight they require thanks to the app’s unique light meter.

    You can diagnose conditions straight from the app and find out how to help. And if you’ve got enough on your plate as a busy entrepreneur, the app can also help you remember when and how to tend to your plants with a reminder feature.

    Get a green thumb with this Plantum – AI Plant Identifier Premium Plan lifetime subscription for just $14.97 (reg. $59), the best price online, now through January 1 at 11:59 p.m. PT.

    Prices subject to change.

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  • Save on Business Travel with OneAir Elite — Now Just $80 for Life | Entrepreneur

    Save on Business Travel with OneAir Elite — Now Just $80 for Life | Entrepreneur

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    Airfare keeps rising, and business travel is becoming prohibitively expensive. That’s where a tool like OneAir comes in. This members-only travel app is powered by AI to help you find the best flight and hotel deals that you won’t find on any other platform. Now through January 7, a lifetime subscription to a OneAir Elite Plan is just $79.97 (reg. $790).

    OneAir’s intelligent engine scans and tracks millions of prices in real time at destinations worldwide, automatically updating and alerting you when to lock in the best deals possible. You get access to all the mistake fairs and low flight prices in economy, business, first, and premium class seating.

    All of OneAir’s prices are all-inclusive and transparent, so there are no hidden fees or additional costs; you get exactly what you pay for. You can book flights, hotels, rental cars, and activities all in one place, turning your business travel necessity into something you look forward to.

    https://www.youtube.com/watch?v=hfMMshBKlvI

    All you have to do is select your departure airports (up to 10!) and sign up for cheap flight alerts. When you book, you can explore additional deals for the rest of your trip. OneAir is accredited by the International Airlines Travel Agent Network (IATAN) and partners with airline consolidators, wholesalers, and travel suppliers to ensure their members always get the best trip prices.

    That’s why user Ashok writes, “I am so pleased with my decision to sign up with OneAir! Just booked a super cheap flight deal to Vancouver along with 5 nights of hotel stays.”

    Business travel doesn’t have to be a pain. OneAir also includes a mobile app for extra convenience.

    Now through January 7 at 11:59 p.m. PT, you can lock in a lifetime OneAir Elite Plan for just $79.97 (reg. $790).

    Prices subject to change.

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  • These AI-Powered Real-Estate Tools are Only $40 Through January 1 | Entrepreneur

    These AI-Powered Real-Estate Tools are Only $40 Through January 1 | Entrepreneur

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    Artificial intelligence has now come to the real estate industry. Now, new users can use accurate data updated with AI to manage their rental property better by making more informed decisions with a lifetime subscription to Mashvisor’s Lite Plan for just $39.99.

    There’s nothing better than accurate, up-to-date real estate market data from across the U.S. for optimizing property analysis and making the most of opportunities, and that’s how Mashvisor can give you an edge in staying ahead of competitors.

    The platform uses a variety of machine learning and AI algorithms to turn raw data from Zillow, MLS, Airbnb.com, the Census Bureau, and Rentometer into actionable analysis. That will allow you to find the most outstanding short-term and best long-term rental markets in the country.

    Then, you’ll want to find the best properties in those markets, and it’ll be easy to filter for the ones you prefer by setting the criteria for budget, location, property size and type, and more.

    There is an Airbnb calculator that can determine the income potential of a property in mere seconds. Mashvisor can take the guesswork out of pricing your Airbnb properties and optimize your rates, making managing short-term rentals a breeze.

    You can search multiple cities and stay current with regulations for short-term rentals in over 500 cities. It’s easy to see why Mashvisor has a rating of “Excellent” on Trustpilot.

    It’s time to take advantage of how AI can help your business.

    Pick one of these plans for a reduced price through January 1 at 11:59 p.m. PT:

    Prices subject to change.

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  • Help Optimize Your Content for SEO with a Lifetime Subscription to WordLift SEO, on Sale for $69.97 | Entrepreneur

    Help Optimize Your Content for SEO with a Lifetime Subscription to WordLift SEO, on Sale for $69.97 | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    AI has been the talk of the internet this past year and will continue to change and improve the way people across all industries work. If you’re looking for an interesting, helpful, and affordable last-minute holiday gift for a working professional on your gift list or even for yourself, then you might want to check out this deal. This lifetime subscription to WordLift SEO Tool for Google Sheets (Premium) is on sale for just $69.97 (reg. $900) through December 25th.

    WordLift is a Google Sheets plug-in that uses AI technology to analyze the content of a user’s spreadsheets to identify custom SEO opportunities and keyword recommendations. The platform’s clean design and high accuracy attained by deep learning technology make it a viable tool for anyone trying to rank for a specific search or looking to optimize the rankings of their content.

    WordLift has maintained an impressive 4.8/5 star average rating on Capterra and GetApp. With a Premium subscription, you can analyze up to 2,000 monthly queries. And this is all to say that this deal has elements of both quality and quantity that are attractive.

    Don’t miss your chance to grab a lifetime subscription to this powerful AI-driven SEO tool.

    This lifetime subscription to WordLift SEO Tool for Google Sheets (Premium) is on sale for the best-of-web price of $69.97 (reg. $900) through December 25th at 11:59 p.m. PT.

    Prices subject to change.

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  • Save Time by Leveraging This AI Content Generation Tool for $20 | Entrepreneur

    Save Time by Leveraging This AI Content Generation Tool for $20 | Entrepreneur

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    Writing can open up doors in so many ways. It can help a business or business professional gain recognition with discoverable blog posts and SEO-friendly pages. It can help someone get a job with professionally polished cover letters, and it can help someone stand out in their industry with a thoughtfully written LinkedIn post. But it’s also time-consuming and challenging. So you can automate it for someone this holiday season.

    Thanks to a last-minute gift price drop, you can get this Write Bot AI Content Creation Lifetime Pro Subscription on sale for just $19.97 (reg. $539) through December 25th. This is the best price on the web, and you won’t have to worry about shipping times.

    Write Bot is a platform that uses a special machine learning algorithm to generate content that utilizes natural-sounding language that mimics the voices of human writers. It’s easy to prompt with a fill-in-the-blank space design, and after the platform generates a piece of writing, you can edit it and publish it right there.

    Discover why one recent reviewer wrote that Write Bot™is a “very nice writing assistant!!”

    Don’t miss your chance to grab this Write Bot Harness the Power of AI Content Creation Lifetime Pro Subscription on sale for just $19.97 (reg. $539) through December 25th at 11:59 p.m. PT.

    Prices subject to change.

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  • Get This AI Photo Editing Bundle for Only $150 Through December 25th | Entrepreneur

    Get This AI Photo Editing Bundle for Only $150 Through December 25th | Entrepreneur

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    We live in an image-driven time, and exciting new tools powered by artificial intelligence (AI) are popping up every single day to help make our pictures more vibrant and simply better. If someone on your holiday gift list is a photographer, content creator, or tech enthusiast, then they might be interested in this gift you can grab at a discount. The Award-Winning Luminar Neo Lifetime Bundle is on sale for just $149.97 (reg. $752) through December 25th at 11:59 p.m. PT.

    The main attraction of this bundle is Luminar Neo, an AI-powered photo editing software designed to be easy to use. Its machine-learning foundation gives it powerful editing capabilities with features for replacing entire skies, enhancing larger-than-life landscapes, and automating more everyday photo-editing tasks like masking and layering.

    Luminar Neo is rated an impressive 4.8/5 stars on average on Trustpilot. It also was a Red Dot Winner in 2022 for Interface Design. The bundle also includes a video course on creative photo editing techniques in Luminar Neo. And it features a few overlays and LUTs to help enhance your capabilities. Don’t miss out on this limited-time opportunity to get AI photo editing on sale for the holidays.

    The Award-Winning Luminar Neo Lifetime Bundle is on sale for just $149.97 (reg. $752) through December 25th at 11:59 p.m. PT.

    Prices subject to change.

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  • This AI Creation App Is on Sale Now Through Christmas | Entrepreneur

    This AI Creation App Is on Sale Now Through Christmas | Entrepreneur

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    Content has long been king, and being able to explore and create with new tools can be exciting and valuable for professional creators and hobbyists alike. That’s why this AI-driven creation platform could make for a fantastic last-minute holiday gift for anyone in your life. Through December 25th, this lifetime subscription to vidBoard Creative AI Presenter is on sale for just $39.99 (reg. $420) with code VIDBOARD.

    vidBoard uses the power of generative AI to help improve videos and the production process for creators of all backgrounds. With a subscription, a user can automatically generate original digital avatars to complement and improve video content. vidBoard also comes with features for automating AI transcription writing, AI voiceovers, and more. Billed as an “all-in-one solution for seamless video production,” vidBoard can be a content improver, time saver, and money saver, too.

    It can generate HD videos that have a professional look with human-led presenters. It also supports video creation and transcription services inmore than 125 languages. Users can get a good starting point with any of the many pre-designed templates available on the vidBoard platform as well.

    Discover why this AI-driven video-production and presentation-creation app has earned a 5/5-star rating on Product Hunt and a 4.7/5-star average rating on Trustpilot. Also, consider gifting this to someone for the holidays while it’s on sale; you won’t have to worry about waiting for shipping or anything like that.

    Through December 25 at 11:59 p.m. PT only, this lifetime subscription to vidBoard Creative AI Presenter is on sale for just $39.99 (reg. $420) with code VIDBOARD.

    Prices subject to change.

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  • 3 Ways AI is Revolutionizing Ecommerce | Entrepreneur

    3 Ways AI is Revolutionizing Ecommerce | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In my work with ecommerce, I’ve seen AI evolve from a buzzword to a core part of business strategy. It’s not just about automating processes anymore; AI is reshaping how we interact with customers, manage inventory, and even handle customer service.

    In this article, I’ll share three critical ways AI transforms ecommerce: personalized shopping experiences, efficient inventory management and advanced customer service solutions. These aren’t just trends; they’re real applications of AI that are changing the game for ecommerce businesses today.

    Related: AI Is Coming For Your Jobs — Anyone Who Says Otherwise Is In Denial. Here’s How You Can Embrace AI to Avoid Being Left Behind.

    1. AI-powered personalization

    AI’s role in personalizing ecommerce experiences is incredibly specific and impactful.

    For instance, machine learning algorithms can create predictive models based on customer data such as purchase history, search queries and page views. These models are about displaying products a customer has viewed and anticipating future needs and preferences.

    Implementing this starts with data collection.

    For a small ecommerce site, this could involve using tools like Google Analytics to gather customer interaction data, and then applying machine learning algorithms through platforms like TensorFlow or IBM Watson to analyze this data.

    Here’s a practical step: integrating a recommendation engine on your site. These engines use AI to suggest products to customers.

    For example, if a customer frequently buys or views sports equipment, the engine will recommend related products like fitness accessories or sportswear. This isn’t random; it’s a calculated suggestion based on their behavior.

    Moreover, AI can dynamically adjust the content of marketing emails based on customer behavior. For example, if a customer often buys products on sale, your AI system can prioritize discount offers in their emails. This level of personalization is made possible by AI’s ability to process and learn from data at a scale no human team could manage.

    This approach doesn’t just increase sales; it builds a more personal connection with customers, making them feel understood and valued. It’s a powerful way for startups to stand out in the crowded ecommerce space.

    Related: 5 Ways the AI Revolution Can Help Your Ecommerce Business

    2. AI in inventory and supply chain management

    AI dramatically changes the game in managing ecommerce inventory and supply chains. It begins with predictive analytics — AI algorithms can forecast product demand based on various factors like seasonality, market trends and past sales data. This means we can stock inventory more accurately, avoiding overstocking or stockouts.

    For practical implementation, consider using AI tools for demand forecasting. Platforms like Blue Yonder (formerly JDA Software) can analyze sales patterns and predict future demand. This isn’t guesswork; it’s about using historical data to decide what to stock and when.

    Another area where AI excels is in optimizing the supply chain.

    For instance, AI can suggest the most efficient routes for product delivery or identify potential supply chain disruptions before they become critical issues. The real-time application of AI in inventory and supply chain management isn’t just about efficiency; it’s about being proactive rather than reactive.

    By leveraging AI, ecommerce businesses can reduce costs associated with excess inventory or expedited shipping, ultimately improving their bottom line. This is crucial for startups where every resource counts, and maintaining a lean operation is key.

    3. AI-driven customer service and support

    In ecommerce, AI is revolutionizing customer service by automating and personalizing interactions. A prime example is chatbots. These AI-driven tools can handle a range of customer queries in real time, from tracking orders to answering product-related questions. They learn from each interaction, becoming more efficient over time.

    Integrating a chatbot into your website or social media platforms is a great start for a startup looking to implement this. These tools allow you to set up AI chatbots to guide customers through your site, provide product recommendations, and even handle basic support tasks.

    Beyond chatbots, AI can also help personalize customer support. For instance, AI can analyze a customer’s purchase history and interaction to tailor support responses. If a customer frequently buys a particular product type, the AI can provide more targeted assistance related to that product category.

    Implementing AI in customer service isn’t just about efficiency; it’s about enhancing the customer experience. Customers get faster, more relevant support, leading to higher satisfaction. For startups, this means an opportunity to build stronger relationships with customers without the need for a large customer service team, making it a practical and impactful application of AI in ecommerce.

    Related: AI Is Poised to Change How We Shop: Here’s What You Need to Know

    Conclusion

    By embracing these AI strategies, startups can transform their ecommerce ventures. Personalizing shopping experiences through predictive models helps connect with customers on a deeper level.

    Efficiently managing inventory using AI forecasting tools like Blue Yonder ensures resource optimization. Meanwhile, customer service is revolutionized by integrating AI chatbots from platforms such as Drift, enhancing customer interaction and satisfaction.

    These strategies are not just futuristic concepts; they are accessible technologies that can be implemented now. For startups in the ecommerce space, adopting these AI-driven approaches is not just about staying competitive; it’s about setting a new standard in customer experience and operational efficiency.

    The world of ecommerce is evolving rapidly, and AI is at the forefront of this transformation. By leveraging AI’s potential, startups can unlock new levels of success and sustainability in the digital marketplace.

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  • Perfect Your Photo Editing Skills with This AI Photo Editor — Just $150 for Cyber Week | Entrepreneur

    Perfect Your Photo Editing Skills with This AI Photo Editor — Just $150 for Cyber Week | Entrepreneur

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    For your business to stand out from the rest of the crowd, you need good marketing—and, even more importantly, good pictures. With millions of photos added to the digital sphere daily, you can’t rely on the same old stock photos that other companies use.

    A good image can make all the difference in generating a new lead, so don’t waste it. Not when the award-winning Luminar Neo AI photo editor is on sale. Through December 3, you can get a lifetime license to Luminar Neo Bundle for just $149.97 or the Luminar Neo Lite Bundle for $39.97.

    Luminar Neo offers entrepreneurs an AI-powered photo editing software that can save time and money. Built with an intuitive and user-friendly interface, anyone can quickly learn how to master its skills by accessing its Creative Photo Editing Techniques course.

    With the power of AI, you can replace a gloomy background with a sunny one, remove stubborn photo-bombers, adjust the composition of your photo, and more. If you’re looking to edit your holiday campaign photos, you’re in luck because this Luminar Neo bundle gives you access to six add-ons, including Frosty Winter and Wintertime Overlays.

    However, if you’re just looking to test the waters, Luminar Neo is giving you lifetime access to Neo Lite. The basic version of this photo editor gives you access to basic tools and features to remove unwanted objects, add creative enhancements, and more within a few clicks. It also comes with add-ons.

    Take advantage of this highly rated software that was a Red Dot Winner in 2022 for Interface Design and has 4.6/5 stars on the App Store.

    Pick one of these exclusively priced versions through December 3 at 11:59 p.m. PT, with no coupon needed.

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  • Get This AI Meeting Assistant and Save More Than $100 | Entrepreneur

    Get This AI Meeting Assistant and Save More Than $100 | Entrepreneur

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    Even when you make a point to have fewer meetings, it seems like we can’t eradicate them entirely — especially in the world of remote and hybrid work. So, you might as well make meetings more efficient and actionable. Laxis AI Meeting Assistant can help you do just that, whether you’re focused on sales, business development, content marketing, product research, customer success, or anything else.

    Trusted by more than 20,000 business professionals and 3,000 organizations, Laxis AI Meeting Assistant extracts key insights from every interaction to help you take more diligent notes, unlock valuable insights, and drive smarter decision-making. It will help you follow up with customers, empower your teams with information, and streamline customer interactions with ease.

    Pre-meeting, Laxis gives you personalized meeting templates to help you keep the meeting on track and quickly integrates with tools like Zoom, Google Meet, Cisco Webex, and Microsoft Teams. During the meeting, it records and transcribes live conversations and video chats, allowing you to highlight and tag action items throughout.

    Post-meeting, you can upload the existing audio files for transcription, apply your own template to the transcription to align with similar meetings and automate data analysis. LaxisChat can answer questions based on past conversations during the meeting, and Laxis AI Writer gets to work after the meeting to automatically generate follow-up emails, meeting summaries, customer requirements, action items, and project updates.

    This tool has earned 4.7/5 stars on GetApp and Capterra, 4.9/5 stars on G2, and a perfect 5-star rating on Product Hunt.

    Find out why when you sign up for a One-Year Premium Subscription to Laxis AI Meeting Assistant for just $47.99 (reg. $160).

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  • 3 Tips to Use AI Ethically | Entrepreneur

    3 Tips to Use AI Ethically | Entrepreneur

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    Ethical artificial intelligence is trending this year, and thanks to editorials like a16z’s techno-optimist manifesto, every company, big and small, is seeking ways to do it. Both Adobe and Getty Images, for example, released ethical and commercially safe models that stick to their own licensed images. Adobe also recently introduced a watermark to let users know how much AI was used in any given image.

    Still, companies received backlash on social media over using generative AI in their work. Disney faced uproar twice this year over its usage of AI in Marvel’s Secret Invasion and Loki season two. The use of undisclosed AI also turned an indie book cover contest into a heated controversy, forcing the author running it to stop the contest entirely moving forward.

    The stakes are high — McKinsey & Company estimates generative AI will add up to $4 trillion annually to the global economy across all industry sectors. I increasingly speak with clients interested in generative AI solutions across social media, marketing, search engine optimization and public relations.

    Nobody wants to be left behind, but it must be done ethically to succeed.

    Related: AI Isn’t Evil–But Entrepreneurs Need to Keep Ethics in Mind As They Implement It

    Ethical concerns of using AI

    AI has a lot of promise, but it also comes with ethical risks. These concerns must be taken seriously because Millennials and Gen Z especially favor ethical brands, with up to 80% of those surveyed saying they’re likely to base their purchasing decisions on a brand’s purpose. Of course, using AI ethically is easier said than done–Amazon learned this the hard way.

    Amazon implemented an AI-powered hiring algorithm in 2014 to automate the hiring process. The system was built to ignore federally protected categories like sex, but it still taught itself to favor men. Because it relied on historical hiring data, it penalized applications that included women’s colleges, clubs and degree programs.

    It highlights how historical biases can still impact us today, and the tech industry still has a long way to go toward being inclusive. Amazon reinstated its hiring bot as tech layoffs disproportionately impact women, and this is just one example of AI bias – they can easily discriminate against any marginalized group if not properly developed at every step of the development, implementation, and execution.

    Still, some businesses are finding ways to navigate this ethical minefield.

    Related: How Women Can Beat the Odds in the Tech Industry

    Doing AI the right way

    Being a first mover comes with risk, especially in today’s world of “moving fast and breaking things.” Beyond bias, there are also questions about the legality of current generative AI models. AI leaders OpenAI, Stability AI and MidJourney attracted lawsuits from authors, developers and artists, and incumbent partners like Microsoft and DeviantArt got caught in the crossfire.

    This fueled an atmosphere where creative professionals on social media are divided into two camps: pro- and anti-AI. Artists organized “No AI” protests on both DeviantArt and ArtStation, and artists are fleeing Twitter/X for Bluesky and Threads after Elon Musk’s controversial AI training policy was implemented in September.

    Many companies are afraid of mentioning AI, while others dove headfirst into the fray by testing projects like Disney’s Toy Story x NFL mashup and that Year 3000 AI-generated Coca-Cola flavor that could go down in history as the new New Coke based on reviews from taste testers (although it did get a win from its AI-generated commercial).

    In fact, Disney was widely praised for the Toy Story football game, and some platforms are finding ways to empower their users.

    Related: How Can You Tell If AI Is Being Used Ethically? Here Are 3 Things to Look for

    Optim-AI-zing for ethics

    Today, building ethical AI is a top priority for businesses and consumers alike, with large enterprises like Walmart and Meta setting policies to ensure responsible AI usage companywide. Meanwhile, startups like Anthropic and Jada AI are also focused on using ethical AI for the good of humanity. Here is how to use AI ethically.

    1. Use an ethically sourced AI model

    Not every AI is trained equally, and the bulk of legal concerns revolve around unlicensed IP. Be sure to perform due diligence on your AI and data vendors to avoid trouble. This includes verifying the data is properly licensed and asking about what steps were taken to ensure equity and diversity.

    2. Be transparent

    Honesty is the best policy, and it’s important to be transparent about whether you’re using AI. Some people won’t like the truth, but even more will hate that you lied. The White House Executive Order on AI sets forth standards on properly labeling the origin of any creative work, and it’s a good habit to get into so people know what they’re getting.

    3. Keep humans in the loop

    No matter how well it’s trained, AI can inevitably go off the rails. It makes mistakes, and it’s important to involve humans at every stage of the process. Understand that ethical AI is not a “set it and forget it” thing – it’s a process that should be carefully executed throughout the workflow.

    The legal actions against AI are still pending, and global governments are still debating how to handle it. What’s legal today may not be next year after the dust settles, but these tips will ensure you’re using it as safely as possible and setting the right example.

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  • 5 Ways to Protect Your Company from AI Pitfalls | Entrepreneur

    5 Ways to Protect Your Company from AI Pitfalls | Entrepreneur

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    Going into 2024, AI is shaping more and more aspects of our brand experience, including customer service.

    However, while AI can bring numerous benefits — from automated workflows to increased productivity among team members — there are many potential pitfalls that can harm businesses. Even tech leaders like Bill Gates, Elon Musk and Geoffrey Hinton have warned against AI technologies.

    So, what missteps do you need to avoid when harnessing AI for your business, especially for customer service? And what strategies can you leverage to do so?

    Here’s the full run-down.

    1. Develop a comprehensive understanding of AI

    To begin with, you need to spend some time developing a comprehensive understanding of AI before you think about deploying it. Many pitfalls originate from a lack of knowledge about what AI actually is and what it can — and can’t — do.

    Many businesses see AI as a magic wand to increase their efficiency effortlessly. This impression is fuelled by online hype discourse as well as the sales copy used by providers of AI tools.

    To demystify AI, you should familiarize yourself with basic terminology, the significance of training data and the different types of models and machine learning algorithms out there. This knowledge will also help you seriously assess any AI tools you might consider using in your business.

    Related: Does AI Deserve All the Hype? Here’s How You Can Actually Use AI in Your Business

    2. Resist the urge to rush ahead

    A second strategy to shield your business’ customer service from AI-related pitfalls is to resist an urge to rush.

    Over the past year, AI adoption has been rapid in countless sectors of the online sphere. It’s easy to get the feeling that your company will be left behind if you don’t adopt AI immediately.

    To a certain extent, this is true. AI is quickly becoming standard in many areas. However, it must be implemented with care, especially in external-facing areas like customer service. A botched roll-out of an AI-based customer communication tool, for instance, will do more long-term reputational damage than a longer delay in adopting it.

    3. Understand the liabilities and limitations of AI tools

    Next, you need to gain a better understanding of the weaknesses and limitations of customer-facing AI tools.

    While the capabilities of generative AI like ChatGPT, Jasper and Bard are certainly impressive, it’s important to keep in mind that their performance is based on a huge amount of training data and statistics. These models have been trained to recognize patterns and to imitate them, not to be innovative, understand nuance or solve problems through creative and interconnected thinking.

    For instance, researchers have found that ChatGPT can only solve between 40 and 75% of a set of commonsense questions.

    Similarly, generative AI models are liable to misinterpret colloquialisms, neglect cultural context and fail to consider nuances in professional jargon. All of this may be problematic depending on your niche as well as the location and demographic characteristics of your customers.

    One way to mitigate this is to employ advanced contextual reasoning AI models and models that integrate structured knowledge bases. These tend to perform much better at differentiating between literal and figurative language, for instance.

    Related: Why Are So Many Companies Afraid of Generative AI?

    4. Identify sensitive domains

    Another strategy to prevent any negative effects on customer service is to identify domains and situations that are too sensitive for AI to handle.

    For instance, AI chatbots may be able to take care of routine inquiries such as scheduling appointments or giving updates on the status of orders. But when a customer has a complex question that requires an understanding of information fragmented across different conversations, it will most likely require a human agent to handle it.

    Similarly, when an upset or agitated customer reaches out, relegating them to an AI agent can amplify these negative emotions, especially if the AI gives responses that, while correct, can easily appear uncaring or callous.

    Related: How to Turn an Upset Customer Into Your Company’s Best Advocate

    5. Invest in meticulous brand calibration

    Finally, one crucial strategy to keep your company safe while reaping the benefits of AI for customer service is to invest in brand calibration.

    Your voice is an essential element of your brand identity. The voices of successful brands — the tone and manner in which they communicate with customers — are instantly recognizable and consistent. When you implement AI, it’s crucial to ensure that it’s capable of reproducing your voice. Otherwise, your customers will notice the discrepancies, leading to brand dilution.

    As mentioned above, all AIs rely on training data. Many tools out there can use brand-specific data to calibrate and adjust the voices and modes of output.

    Conclusion

    For customer service, AI brings unprecedented opportunities for enhancement, as well as potentially disastrous pitfalls.

    By adopting the strategies above, you’ll benefit from the former without suffering the latter. With them in mind, carefully re-evaluate any tools you use already and thoroughly assess new ones before deploying them.

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    Hasan Saleem

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  • How to Use Artificial Intelligence to Improve Customer Experiences | Entrepreneur

    How to Use Artificial Intelligence to Improve Customer Experiences | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations have emerged as the leading choice for businesses due to their convenience and scalability. The advanced technology that we are now adapting to has taken customer and marketing experiences to new heights.

    Let’s discuss how AI-driven features and methodologies are redefining the world of marketing and the B2B user experience.

    Why you need artificial intelligence

    It’s not news that AI has a wide range of advantages and applications. Just look at how ChatGPT has revolutionized the way marketers create and distribute content, giving them key language and providing them with suggested social posting timelines and strategies. AI allows companies to automate tedious, repetitive processes, freeing up vital time and money. It quickly and accurately evaluates large volumes of data, finds patterns and makes predictions thanks to machine learning algorithms. Meanwhile, automation of duties boosts operational effectiveness, allowing marketing teams to concentrate on more strategic and valuable tasks that promote productivity and innovation.

    AI provides brands with insightful data and forecasting abilities, even finding hidden patterns and trends that most people would find difficult to spot while manually examining massive data sets. These insights allow companies to plan for customer behavior, enhance processes and make data-driven decisions.

    For instance, AI-powered analytics offers useful information about their brand’s marketing objectives, enabling brands to customize their products and make the most of their marketing initiatives. As an example, Eulerity allows brands to cut out the multivariate possibilities of creatives, media channels and audiences that are often not optimized or looked at on an ongoing basis — especially with modest marketing budgets — by using machine learning to automatically detect where the performance pockets are and make optimization decisions in real-time.

    Related: Innovation or Extinction — Why Complacency Is the Real Business Killer (and How to Foster an Innovative Culture)

    AI-powered personalized recommendations

    Personalized suggestions and a tailored customer experience have never been more vital. Artificial intelligence systems comprehend unique preferences and behavior patterns by evaluating enormous amounts of user data. Automation allows for individualized recommendations that are in line with each client’s particular demands, resulting in a more relevant and personalized experience.

    Some platforms use AI to make product recommendations based on a customer’s browsing history, buying patterns and demographic data. These clever suggestions not only help customers save time but also increase the likelihood of upselling and cross-selling, which boosts client pleasure and generates income. Isn’t that what it’s all about anyway?

    Related: Exploring the Future of Artificial Intelligence — 8 Trends and Predictions for the Next Decade

    Predictive analytics for improving customer churn

    Predictive analytics helps identify potential customer churn indicators, enabling companies to intervene and offer personalized incentives to retain at-risk customers. For brands that may be worried about losing customers, they could offer a loyalty-incentive program or contest to those consumer segments.

    A brand might use predictive analytics to monitor the usage patterns of our own customers — thereby helping to understand where marketing performance can be improved through human connection and strategic support, resulting in improved satisfaction and long-term loyalty.

    To really gain a competitive edge, your brand must be committed to continuously improving and enhancing your customer experience through predictive analytics. By closely monitoring the usage patterns of your customers, you can proactively identify any potential pain points or areas where your services can be optimized.

    This data-driven approach allows you not only to address issues promptly but also to engage in meaningful interactions with your clients. For example, we use data, customer insights and suggestions to provide tailored support and solutions that resonate with their unique needs. There have been multiple product features added to our platform that were driven by customer insights and needs. This proactive strategy not only enhances customer satisfaction but also fosters long-term loyalty and trust, which is the most important aspect of a partnership.

    Final thoughts

    Artificial intelligence has become a game-changer in every single industry and continues to revolutionize the way customers interact with software applications. From personalized recommendations to intelligent chatbots and predictive analytics, AI-driven features are enhancing customer experience, leading to improved satisfaction, increased loyalty and higher retention rates.

    By leveraging AI in such a careful and effective manner, brands have the potential to deliver exceptional customer experiences, giving businesses a competitive edge in the evolving digital landscape.

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    Adam Chandler

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  • How This AI Tool Can Empower Businesses | Entrepreneur

    How This AI Tool Can Empower Businesses | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Artificial Intelligence (AI) is revolutionizing business operations in subtle yet unprecedented ways, though it undoubtedly arouses apprehension. Amid cries of “the robots are coming for our jobs,” it’s easy to perceive AI as an impending threat. However, individuals who invest time in understanding and utilizing AI can unlock tremendous opportunities for personal and professional advancement.

    AI’s goal isn’t to displace roles but to enhance human potential. It automates repetitive, low-value tasks, enabling people to upskill and shoulder more strategic responsibilities. Entrepreneurs who can harness AI as a tool of empowerment are likely to advance in their careers and increase their earning potential. Let’s dive deeper into discussing the problems one of the hottest AI solutions can solve today.

    Related: Does AI Deserve All the Hype? Here’s How You Can Actually Use AI in Your Business

    Challenges of bootstrapped startups and solopreneurs

    Bootstrapped startups and solopreneurs encounter a plethora of challenges. One is the inability to afford a big team due to constrained finances. As a result, founders often multitask, handling every aspect of the business. This approach frequently leads to burnout as the workload outstrips capacity, and critical business needs may fall by the wayside due to a lack of resources.

    Areas like sales, marketing, finance, HR and customer support demand dedicated focus for effective execution. However, bootstrapped businesses rarely have the budget to support entire departments or multiple hires. Even outsourcing these responsibilities to external agencies can prove cost-prohibitive in the long run.

    The scarcity of human resources also inhibits innovation and strategic thinking. Founders caught up in firefighting daily issues often have little time left for high-level planning and product development. Neglecting these priorities can curtail a startup’s growth potential over time. With limited access to talent and expertise, bootstrappers need to stretch every dollar.

    Constant bootstrapping also caps the upside, making it tough to compete with well-funded ventures. Therefore, finding affordable solutions to address human resource gaps is vital for solopreneurs and startups building sustainable, thriving businesses. The advent of AI-powered virtual staffing emerges as a promising new avenue worth exploring.

    Related: 10 Ways to Preserve Cash as a Bootstrapped Startup

    AI virtual staffing: A smarter approach

    The idea of our AI virtual staffing agency, Olympia, was born from the inability to hire top (more expensive) experts in a startup I previously worked for. I constantly had to redo someone else’s work instead of building more partnerships and launching creative campaigns to increase our revenue. My future co-founder then offered to create a couple of AI specialists for me to play with, and it was a game-changer. Today, Olympia’s early adopters love them like I do, and we continue building our startup with our own product.

    Traditional staffing models are evolving with AI integration. AI-powered virtual staffing emerges as an innovative solution, providing startups and solopreneurs with affordable expertise and expanded capabilities.

    AI-powered virtual assistants and consultants can handle various responsibilities, from content creation and SEO to legal consulting and marketing. Operating round the clock, these AI team members efficiently manage tedious yet crucial tasks, allowing business owners to concentrate on high-level strategy and innovation.

    The benefits for resource-strained startups and solopreneurs are considerable. AI virtual staffing delivers the expertise and support of entire human teams at a fraction of the cost, expanding capabilities without inflating payrolls. This model points to a shift towards hybrid intelligence, where humans and AI collaborate to propel business success.

    By adopting AI virtual staffing, entrepreneurs can optimize productivity, reduce costs and compete effectively. Combining human creativity and AI power equips startups and indie hackers with a formidable competitive edge. This tech innovation paves the way for a future where humans focus on responsibilities best suited to their cognitive strengths, backed by an AI workforce handling tactical execution. Unquestionably, AI virtual staffing is an affordable solution for founders aiming to scale their businesses sustainably.

    Related: Generative AI Is Enabling Creators To Take On Massive Workloads. Here’s How.

    Staying ahead with AI

    In today’s digital era, incorporating AI into business operations is necessary to remain competitive. Companies that hesitate to leverage AI risk falling behind as their more forward-thinking competitors surge ahead. Beyond cost savings, AI integration offers numerous advantages, enabling organizations to embrace the future today.

    AI virtual assistants empower businesses to develop products and services cost-effectively, efficiently and in less time. Moreover, AI enables hyper-personalized customer experiences based on predictive analytics, fostering brand loyalty.

    Another advantage lies in AI systems’ continuous self-improvement, allowing companies to keep pace with technological advancements. As these AI solutions access more data and process power over time, they become more intelligent. Businesses that adopt AI now will reap the benefits as the technology evolves.

    Embracing AI grants businesses amplified abilities to ideate, create, problem-solve and make data-driven decisions. It also liberates resources to experiment with emerging technologies such as AR/VR and the metaverse. For solopreneurs and startups seeking venture capital, demonstrating AI integration signals technical prowess and future readiness.

    Failing to integrate AI could lead to obsolescence. Companies that ignore traditional operational methods in favor of AI adoption position themselves as trailblazers in their industries. With AI woven into their business DNA, they are well-equipped to dominate markets for years to come.

    Related: 6 Ways Small Business Owners Can Get Their Employees to Use AI

    Conclusion

    The new AI era is brimming with opportunities for entrepreneurs and businesses. For startups and solopreneurs restricted by resources, AI-powered virtual staffing emerges as a transformative solution, offering affordable expertise and supercharged productivity.

    However, embracing change is not without its challenges. Transitioning to new systems demands technical expertise and a readiness to reshape traditional mindsets. But transformation is rarely effortless or seamless — it nudges us out of our comfort zones, prompting growth. The key lies in perceiving AI as an empowering tool rather than a potential threat.

    Those committed to continuous learning and adopting the right mindset towards AI stand at the beginning of exciting new times. The future belongs to the bold and pioneering companies that harness AI.

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    Victoria Loskutova

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  • 3 Practical Ways AI Can Work for You | Entrepreneur

    3 Practical Ways AI Can Work for You | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The parabolic growth of accessible AI tools has intriguing implications for businesses. Analysts imagine that generative AI, for example, will have a massive impact on productivity across multiple business functions. Many organizations are scanning the horizon for a long-term AI-fueled transformation, eager to make the most of bullish CAGR projections. And while leaders mustn’t lose sight of long-term goals, staring out too far into the future may be overwhelming — distracting, even.

    Rather than redesign their business’ entire approach just to meet AI somewhere along the horizon, leaders can instead take a more practical route and ask how AI can improve their current strategy. Can AI accelerate current tactics? Can it help teams do things better? Can it help organizations reach their goals with less overhead? The answer, especially regarding product, customer success and internal processes, is overwhelmingly “yes.”

    Related: The Robots Are Coming — But They Can’t Outsmart Us When It Comes To This Particular Skill.

    Product teams can let AI do the legwork for them

    AI’s impact on product development begins with the nitty gritty. Generative AI tools like ChatGPT can help teams with everything from documentation to marketing briefs and website content. My team has leveraged AI for these very purposes, letting AI rewrite code into additional languages once we create the initial sample code. Humans are still an essential part of the process, but AI helps provide a kickstart.

    Tech companies have taken AI a step further, embedding it into their products. AI represents both a tremendous opportunity and a threat for security solutions providers. Bad actors have new tool sets that enable them to create more sophisticated attacks faster and more intelligently. Cyber product teams use the same tools to defend against emerging threats and offer in-product help to ensure their customers are more productive, better informed and ultimately satisfied with the experience.

    Non-tech companies should be thinking about the experience around their products, and, indeed, many are. Car manufacturers use AI to enhance their collision-detection systems. Healthcare solutions providers embed AI in their diagnostics and imaging products. Nike uses AI to power its product personalization efforts.

    AI helps customer teams create responsive, tailored experiences

    Customer-experience chatbots have been around for a long time, but concerns about data privacy, unnatural language and unhelpful results have kept them from becoming ubiquitous. Recent advancements have helped fine-tune chatbots such that they can answer questions more efficiently and accurately than a support desk person. AI-enhanced chatbots have helped transform these experiences from feeling like an impersonal human replacement to a better and more responsible customer experience, yet some consumers are still wary. Most will use chatbots, provided there is always an option to transfer to a live agent.

    Chatbots aren’t the only way organizations can infuse their customer experience with AI. Many companies effectively employ powerful data analytics, feeding valuable purchase and customer data into algorithms that help create ever-evolving seamless, personalized omnichannel experiences – think about how Spotify recommends new songs based on listeners’ history and allows them to switch from one device to the next easily.

    AI allows everyone to escape process mundanity

    For both product and customer experience teams, much of the AI magic happens behind the scenes. Chances are those teams are also using intelligent tools to automate workflows and speed up processes so that people can do their jobs more effectively. Teams for nearly any business function can use AI to do everything from creating images for a slide presentation to drafting website content and writing documentation.

    Leaders interested in process-focused AI can begin by asking, “How can AI help deliver a product or service more effectively?” and “What are we spending time on that AI could/should be doing?” By leaning into existing tools, such as those that Microsoft, Google and OpenAI provide, organizations can simplify mundane tasks involved in creating documents, spreadsheets and slide decks to free up their workforce for more creative and mission-critical work.

    Related: Automation Is Becoming a Business Imperative: Don’t Wait Until It’s Too Late

    AI: the ultimate means to achieving business goals

    On my product management team, we’re exploring all facets of our roles and asking ourselves how AI can help us spend more time analyzing information instead of gathering and summarizing it. This approach has been a tremendous shortcut for some components of our research and is a helpful way to think about AI as it relates to our company’s trajectory. When we ask how AI can help us fulfill our goals, we stay focused rather than become distracted navigating to some nebulous AI-enabled future along the horizon.

    Making AI work for us — not the other way around — is also a useful reminder that modern intelligent tools aren’t here to replace employees. In fact, a human in the loop is critical, regardless of AI’s application. Product teams must validate AI’s documentation; customer experience teams need to review modeling output for errors and continue to interact with customers when the time comes.

    The next time you make a decision about AI, remember that it is just a practical means to achieving business goals and not the end goal in and of itself.

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    Jason Oeltjen

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  • Why You Shouldn’t Be Afraid of Artificial Intelligence | Entrepreneur

    Why You Shouldn’t Be Afraid of Artificial Intelligence | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    People have shown concern and fear over the representation of Artificial Intelligence (AI) in science-fiction films. Still, the actual state of artificial intelligence differs from the dark visions presented on television. In reality, AI can enrich human lives in an array of aspects.

    This article aims to understand the strength of AI and emphasize the numerous advantages it gives both entities and individuals. So, let us examine the fascinating topic of artificial intelligence to find out why we shouldn’t be frightened.

    Related: The Robots Are Coming — But They Can’t Outsmart Us When It Comes To This Particular Skill.

    Understanding AI’s potential

    Artificial Intelligence is, at its fundamental level, a field of computer science that focuses on producing intelligent computers capable of performing things that usually require human intelligence. AI systems can acquire knowledge from data, detect patterns and alter their responses appropriately, from straightforward calculations to more complex decision-making processes.

    The real power of AI lies in its capability to reclaim vast quantities of data at unknown speeds. This enables AI to identify perceptivity and make assumptions that would be unattainable for humans to achieve individually. This data-driven approach provides significant advantages across various industries, leading to further informed decision-making, enhanced effectiveness and increased productivity.

    Here are 6 ways to capitalize on and utilize AI.

    Related: The Human Touch: What It Takes To Maintain Meaningful Client Relationships In A World Driven By Artificial Intelligence

    1. Enhanced customer experience

    AI enables businesses to better understand their clients by dissecting their preferences and actions. This precious perception allows for personalized product recommendations, the deployment of chatbots for instant customer support and the integration of AI-driven virtual assistants to produce a flawless and engaging client experience.

    Related: What AI Can Do To Engage With Customers

    2. Data analysis and insight

    AI’s data processing capabilities allow it to sift through mountains of information, associating trends and patterns that human critics might miss. These perceptive skills help businesses optimize their operations, predict market trends and tailor their marketing strategies for maximum effectiveness.

    3. Automating repetitive tasks

    Routine and repetitive tasks can be fluently automated through AI, allowing workers to concentrate on further creative and strategic activities. This results in a more engaged and satisfied workforce, driving invention and growth within associations.

    4. Optimized supply chain

    AI-driven algorithms can optimize supply chain operations, reducing supply costs and ensuring timely deliveries, even in complex global logistics networks. This enhanced effectiveness leads to significant cost savings and improved client satisfaction.

    Related: AI-Based Approach To Make the Supply Chain More Sustainable

    5. Improved healthcare

    The application of AI in the medical field is to improve diagnosis accuracy, medicine discovery, and patient care. AI-driven medical imaging and diagnostics lead to earlier disease discovery and further effective treatments, eventually saving lives and perfecting the overall quality of healthcare.

    6. Empowering individuals with AI

    AI’s impact goes beyond corporate employment and extends to enhancing the lives of individuals in multiple ways.

    • Personalized learning: AI-powered educational platforms can customize education materials based on individual strengths and demerits, ensuring a more effective and customized education experience for students of all ages.
    • Assistive technologies: AI-driven assistive technologies are making a significant difference in the lives of individuals with disabilities. These technologies enable better communication, navigation, and independent living, promoting inclusivity and attainability.
    • Smart home automation: AI-enabled smart home devices simplify day-to-day tasks such as managing energy use, adjusting lighting, and handling routine chores. This leads to increased convenience and promotes energy effectiveness and sustainability.
    • Language translation: AI-powered translating tools break language barriers, smoothing cross-cultural communication and understanding. This fosters a more connected and globalized world.

    Five practical ways to embrace aI

    Embracing AI doesn’t mean we should sweat it or unquestioningly accept every perpetration. Instead, we can take a visionary approach to maximizing its capabilities.

    1. Stay Informed: Continuously educate ourselves about the latest AI developments and understand how they can be applied in our industries or day-to-day lives. This knowledge empowers us to make informed decisions and harness AI’s capabilities effectively.
    2. Unite with AI: Rather than seeing AI as a threat to job security, view it as a partner that can amplify our capabilities and productivity. Working alongside AI can lead to new openings and inventions.
    3. Nonstop Learning: Invest in AI-related proficiency and knowledge to remain applicable in an AI-driven world. Numerous online courses and resources are available to learn about AI execution and its operations. By upskilling, we can stay ahead in our careers and contribute meaningfully to the AI revolution.
    4. Trial with AI Tools: Do not hesitate to try AI-driven operations and tools that can streamline your tasks, enhance decision-making, and save time. By embracing these tools, we can increase effectiveness and productivity in our personal and professional lives.
    5. Ethical Considerations: Advocate for responsible AI development and operation. It’s essential to ensure that AI technologies stick to moral norms and are used for the betterment of society. Addressing implicit impulses, promoting transparency, and safeguarding privacy are critical aspects of ethical AI.

    Conclusion

    Artificial Intelligence holds tremendous capability to transform industries and empower individuals. By staying informed, uniting with AI, continuously learning, experimenting with AI tools, and considering ethical accusations, we can confidently embrace AI and embark on a more intelligent and prosperous future. As we seize the chances presented by AI, let us remember that we hold the reins, and with responsible accomplishment, AI can truly become an important force for good in our lives and society. So, let’s confidently embrace the future and make the most of this inconceivable technology.

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    Kartik Jobanputra

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  • Is All This AI Hype Worth It? | Entrepreneur

    Is All This AI Hype Worth It? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Some 63% of respondents at organizations using AI said they expect to see their investment in the technology rise over the next three years, according to a 2022 report on the state of AI. That stat is especially noteworthy considering the report’s release last December predated OpenAI’s global launch of ChatGPT. At the time, 52% of organizations spent 5% or more of their digital budgets on AI.

    While most CEOs and CTOs understand AI can boost productivity, simply deploying an AI tool doesn’t guarantee greater efficiency or that the customer experience will be enhanced—and it certainly doesn’t automatically translate into a fatter bottom line.

    But amid the heightened excitement and intrigue — plus a fair amount of FOMO — businesses and organizations across all industries will undoubtedly begin their AI transformations. Or, in many cases, they’ll tack on additional miles to an ongoing AI journey. The problem here is an AI inequality gap that has been manifesting for several years, as the McKinsey report highlights.

    As with any economic phenomenon, the losers tend to outnumber the winners. An estimated 8% of these organizations show an inflated bottom-line impact due to AI adoption—represented by a 20% growth in EBIT (earnings before interest and taxes).

    There’s certainly a middle class of businesses leveraging AI to the effect of modest growth. Still, when reviewing results from a recent Altair survey, it is clear a sizable percentage of organizations’ AI projects simply fail to produce results. In the past two years, one in four respondents reported that more than 50% of their AI projects failed, 42% admitted to a failed AI experience within the last two years, and 33% claimed more than half of their data science projects never made it to production in the last two years.

    Let’s be clear: These numbers don’t discredit AI technologies or use cases. Instead, they point to serious obstacles that make launching an AI initiative difficult.

    What can organizations with successful AI projects teach us, then? First off, these organizations typically adhere to a consistent set of core practices. At the center of these practices is something that seems obvious from the outside looking in but is often overlooked by organizations underestimating the amount of attention required to leverage most AI tools successfully. And this is integrating AI into the overall business strategy.

    Related: The Robots Are Coming — But They Can’t Outsmart Us When It Comes To This Particular Skill.

    Without aligning AI strategy with the overall business model and desired outcomes, any project would start on the wrong foot. AI isn’t just something you can plug into your existing infrastructure and expect immediate results. Critical decision-makers must deeply understand everything from long-term roadmaps to every aspect of their digital ecosystems.

    As such, all organizations must devise a strategic plan on how and why they plan to leverage AI. This includes assessing the structural changes they must make in their digital ecosystem and business model. If this task seems overwhelming, organizations can turn to third-party consultancies or agencies to guide them. Keenfolks, for instance, helps Fortune 500 companies strategically integrate various AI tools, enabling them to create their own data sets, algorithms and proprietary technology.

    While these types of consultancies help businesses make more intelligent decisions or streamline the integration process, organizations can also boost their chances of success by identifying any readiness gaps. These typically relate to the lack of a comprehensive data strategy, which could range from the lack of data scientists to poor data quality or an ineffective data collection system.

    Related: 11 Marketing Trends That We Think Will Not Go Away Anytime Soon

    Organizations lacking data scientists typically pick the wrong algorithms and solutions and struggle to deploy models effectively. Bad data or poor collection methods stifle AI models’ performance, wasting valuable time and resources and discouraging future AI ventures.

    Addressing these gaps requires a data strategy that understands the type of data needed for AI projects and establishes mechanisms to collect the most relevant data. Additionally, it’s crucial that the data is clean to ensure accuracy, integrated from various sources, and that the organization establishes clear policies and protocols that prioritize security and privacy.

    Addressing this requires adding more experienced personnel with AI expertise and upgrading its data infrastructure, including processing power and cloud-computing capabilities.

    Businesses fully understand what AI can offer, but to ensure a successful AI initiative requires their leaders to treat AI as a pillar of their entire organizational structure. Understanding AI’s challenges and developing a strategic plan of action that considers the whole company’s assets is a good starting point.

    Related: Does AI Deserve All the Hype? Here’s How You Can Actually Use AI in Your Business

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    Ariel Shapira

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  • The Robots Are Coming — But Some Jobs Are Better Left To Us Humans. | Entrepreneur

    The Robots Are Coming — But Some Jobs Are Better Left To Us Humans. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    It doesn’t take much reading to see that artificial intelligence (AI) is rapidly upending our ideas of which activities need to be performed by living, breathing humans. From data analytics to content creation, big businesses and fledgling entrepreneurs alike are experimenting with a wide variety of ways to use AI to cut costs and bolster their bottom line.

    But even with the seeming rush to use artificial intelligence, the value of human-to-human contact cannot be overlooked — especially in those activities that involve direct interaction with the end consumer.

    Turning over your business to robots may seem like a more efficient option, but neglecting human-to-human interactions could ultimately hurt your business in the long run.

    Related: The Human Touch: What It Takes To Maintain Meaningful Client Relationships In A World Driven By Artificial Intelligence

    Many people prefer human interaction over AI

    Notably, even with more people being willing to use artificial intelligence, the vast majority aren’t ready to give up on human contact. For example, a study from Faye Travel Insurance found that while 18% of travelers prefer to use a virtual travel assistant, 23% prefer working exclusively with a human travel agent — and 51% prefer to use both options.

    As this study shows, more often than not, artificial intelligence is being used as a supplemental form of assistance (if it is being used at all) because people still want some form of human help and connection.

    Another example comes from an article published by the University of British Columbia School of Social Work, which notes that while AI has helped offer more resources in the field of social work, many people in need of mental and emotional support are putting a premium on getting assistance from living, breathing people.

    Notably, the article cites the experience of a computer programmer who had access to an online support bot to help address trauma related to a motor vehicle accident. The patient didn’t use the support bot or his online support group because, as he explained, “I prefer talking to real people.”

    Neither of these examples is meant to downplay the fact that many people do use AI for these and other activities — and sometimes prefer it to getting human help. But in an increasingly digital society, the vast majority of people still want some type of human-to-human connection in some aspect of their lives.

    Whether it comes down to trust, personal preference or the need for emotional attachment, there is no denying that people want real, meaningful interaction with other human beings. Even in a recent survey that found that 73% of consumers believe AI can positively impact the customer experience, 77% still said “an element of human touch” was needed to create positive experiences.

    Related: The Human Element: Your Most Important Business Resource

    AI cannot replace real, human innovation

    Writing for The New York Times, columnist David Brooks notes that while AI is poised to provide tools for outsourcing mental work, it also lacks several traits that are inherently human — things that AI can’t truly replicate. As Brooks explains, AI can’t produce a distinct personal voice, true creativity, unusual worldviews, empathy or situational awareness.

    These uniquely human attributes are especially vital when dealing with individuals — whether they be an employee or a customer. Artificial intelligence may be good at identifying patterns and trends, but it is not equipped to form a meaningful, authentic emotional relationship with an individual.

    In his column, Brooks was advising college students on the skills they should develop to set themselves apart as they start their careers. But these same attributes are certainly valuable to entrepreneurs and their businesses as well. Unusual worldviews and creativity are often defining attributes of entrepreneurs that help them develop new ideas to revolutionize industries.

    Of course, such attributes become even more valuable when working with other human partners to generate ideas and solve problems. For example, brainstorming is often cited as a valuable business activity because it forces decision-makers to consider different points of view and avoid groupthink. It encourages critical thinking as people share and evaluate their ideas and perspectives.

    Most importantly, it builds a sense of cohesion as multiple people come together to collaborate and work on a solution. AI can certainly help in this process, such as by helping predict the outcomes of different actions or decisions. But it is unlikely to bring that same energy to the room that you get when going through the work with other people. And its own ideas and output, while they may be useful, aren’t going to be as creative or unique as what your own team might come up with.

    Related: Is AI A Risk To Creativity? The Answer Is Not So Simple

    Don’t forget to be human

    Can AI tools help your business become more efficient? Absolutely. But this doesn’t necessarily mean you should go all-in on trying to automate every last activity. People crave real, human communication and contact. There are many things that machines can do, but it’s important to remember they can’t replace genuine human contact.

    In a day when so many are rushing to use artificial intelligence, remembering to be human could be what helps set your business apart. As you learn to use AI to supplement your efforts while still maintaining a strong focus on the human element that you and your team members have to offer, you can unlock new opportunities and ideas while providing the connection that we all so desperately need.

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    Lucas Miller

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