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Tag: AI Mode

  • Google starts testing ads in AI Mode

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    Google has started inserting ads into query results from its AI Mode, which was originally spotted by an SEO consultant named Brodie Clark. These ads show up in the bottom of search results in the Gemini-powered AI Mode. They are labeled as “sponsored” content, but otherwise look similar to other links whipped up by the chatbot.

    Google says this is just a test and that ads shouldn’t be showing up for all users. The company also told 9to5Google that there are no current plans to fully update AI Mode to incorporate ads. Those are nice words, but AI has to make money somehow and ads seem to be a good way to do that.

    For now, the software seems to be prioritizing organic links over sponsored links, but we all know how insidious ads can be once the floodgates open. AI presents an especially slippery slope here, as these chatbots are often advertised as personal assistants. I don’t really want a personal assistant barking ads at me 24/7.

    Incidentally, there doesn’t seem to be any way to hide the aforementioned sponsored links. Google Search lets users hide sponsored results once they scroll past them.

    It sure looks like our free ride is already coming to an end, as AI companies are really speedrunning through that whole enshittification thing. X recently announced that it would be incorporating ads into query results.

    There are also rumors that OpenAI has been hiring people to turn ChatGPT into an ad platform. That company’s recently-launched AI social media slop factory Sora reportedly burns through $15 million a day generating videos of Sam Altman eating pizza in space or whatever.

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    Lawrence Bonk

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  • Google Search AI Mode is now available in more languages and regions

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    Google has been rapidly expanding the availability of AI Mode in Search ever since it previewed the feature with testers in its Labs program in the beginning of March this year. Now, the company has announced that it has started rolling out the dedicated AI chatbot within Search to 40 new regions and has made it available in 35 new languages. The newly supported languages include Arabic, Chinese, Croatian, Czech, Dutch, German, Greek, French, Malay, Russian, Thai, Vietnamese and more. Google says the advanced reasoning and multimodal understanding of its custom Gemini model for Search allow it to grasp the subtleties of local languages, so it doesn’t misunderstand inquiries or generate stilted answers.

    In May, two months after Google started testing the feature, the company rolled it out to everyone in the US. At the time, it said that it will “graduate many features and capabilities from AI Mode right into the core search experience in AI Overviews” as it gets more feedback. In early September, Google opened up AI Mode to more languages, namely Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. More and more users in the new regions will see AI Mode responses in their Search page and will be able to interact with the feature in their preferred language over the coming weeks.

    The company plans to add more capabilities to AI Mode and recently released an update that made it better at understanding visual prompts. It’s worth noting that, while AI Mode results could be useful for quick inquiries, online publishers attribute declining web traffic to the summaries. A Pew Research Center study found that users are less likely to click on website links and are more likely to end their browsing session if they see an AI Mode summary at the top of their results page.

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    Mariella Moon

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  • Google AI Mode now speaks Spanish

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    Google’s AI Mode is continuing its rapid global growth. Today, the company announced that this addition to Google Search is rolling out in Spanish. The new option is available in all countries that support AI Mode. The move will allow Spanish speakers around the world to engage with this AI chatbot in their language of choice when asking more complicated questions than a search engine can typically answer well.  

    The proliferation of this AI enhancement to Google’s traditional search has happened at a break-neck pace. AI Mode was first introduced in March and then made available across the US in May. The first language expansion came earlier this month with the addition of AI Mode in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese.

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  • Google expands AI Mode beyond English for the first time

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    Google is opening up AI Mode to more languages. Starting today, the AI chatbot the company is integrating into Google Search is available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese.

    The company has been rapidly expanding access to the search experience. In May, Google started offering it to everyone in the US (and later the UK and India) after starting public tests just two months earlier.

    Google added more features to AI Mode in July, including support for the Gemini 2.5 Pro model and Deep Search. As of last month, AI Mode has been present in more than 180 countries. But until now, AI Mode had only been available in English. This is the first language support expansion for the chatbot.

    “Building a truly global Search goes far beyond translation — it requires a nuanced understanding of local information,” Hema Budaraju, Google’s vice president of search product management wrote in a blog post. “With the advanced multimodal and reasoning capabilities of our custom version of Gemini 2.5 in Search, we’ve made huge strides in language understanding, so our most advanced AI search capabilities are locally relevant and useful in each new language we support.”

    Google has been claiming recently that traffic to websites from Search is “relatively stable” since the rollout of AI Overviews and that “the web is thriving.” However, the company admitted something very different in a court filing last week. Its lawyers stated that “the open web is already in rapid decline.” That, plus the expansion of AI Mode, will surely be welcomed with open arms by publishers who are seriously feeling the pinch of declining web traffic.

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    Kris Holt

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