Tag: ai content

Three US Senators introduced a bill that aims to rein in the rise and use of AI generated content and deepfakes by protecting the work of artists, songwriters and journalists.

The Content Original Protection and Integrity from Edited and Deepfaked Media (COPIED) Act was introduced to the Senate Friday morning. The bill is a bipartisan effort authorized by Sen. Marsha Blackburn (R-Tenn.), Sen. Maria Cantwell (D-Wash.) and Sen. Martin Heinrich (D-N.M.), according to a press alert issued by Blackburn’s office.

The COPIED ACT would, if enacted, create transparency standards through the National Institutes of Standards and Technology (NIST) to set guidelines for “content provenance information, watermarking, and synthetic content detection,” according to the press release.

The bill would also prohibit the unauthorized use of creative or journalistic content to train AI models or created AI content. The Federal Trade Commission and state attorneys general would also gain the authority to enforce these guidelines and individuals who had their legally created content used by AI to create new content without their consent or proper compensation would also have the right to take those companies or entities to court.

The bill would even expand the prohibition of tampering or removing content provenance information by internet platforms, search engines and social media companies.

A slew of content and journalism advocacy groups are already voicing their support for the COPIED Act to become law. They include groups like SAG-AFTRA, the Recording Industry Association of America, the National Association of Broadcasters, the Songwriters Guild of America and the National Newspaper Association.

This is not the Senate’s first attempt to create guidelines and laws for the rising use of AI content and it certainly won’t be the last. In April, Rep. Adam Schiff (D-Calif.) submitted a bill called the Generative AI Copyright Disclosure Act that would force AI companies to list their copyrighted sources in their datasets. The bill has not moved out of the House Committee on the Judiciary since its introduction, according to Senate records.