ReportWire

Tag: advertising

  • Parenting 101: 4 Great back-to-school products to start your school year off right

    Parenting 101: 4 Great back-to-school products to start your school year off right

    [ad_1]

    It’s hard to get back into the swing of things when school is back in session. Here are 5 great back-to-school products to start your school year off right.

    IKEA Canada has some great products to help your whole family stay organized. Their solid oak hooks paired with a great pegboard, a few storage stools, and some mismatches storage baskets can turn an entryway into a functional place to keep school essentials.

    If your child will be riding their way to school, make sure they’re protected and safe. The Raskullz Child Bolt LED Multisport Helmet has two light modes as well as an auto shut-off. 

    Streamline morning routines and post-school handwashing with Moen’s MotionSense Wave touchless technology. This unique fixture features a single sensor on the faucet base that provides hands-free control, so you can turn water on and off with just the wave of a hand.

    Kids always need a second set of running shoes to leave at school, and Skechers are a reliable brand for kicks that will withstand all the wear and tear of a school year. For boys, check out their Game Kicks: Gametron runners – they come in two colours and are made from lightweight mesh with an air-cooled memory foam insole. For the little ladies, I love their Unicorn Dreams shoe, which are laceless, lightweight, cushioned, and they even light up!

    – Jennifer Cox

    [ad_2]

    Source link

  • Marshall Plan for Moms Mother’s Day Mission: Cure Chronic Mom Guilt

    Marshall Plan for Moms Mother’s Day Mission: Cure Chronic Mom Guilt

    [ad_1]

    Release of new campaign highlights burnout and exhaustion facing America’s Moms; calls on everyone who knows a mom to take steps to help

    Press Release
    –

    May 2, 2022


    NEW YORK, May 2, 2022 (Newswire.com)
    –
    In the lead up to Mother’s Day, Marshall Plan for Moms is releasing a campaign that promises a “cure” for mom guilt: affordable childcare, paid leave, and equal pay for moms. Led by Girls Who Code Founder Reshma Saujani, the new Marshall Plan for Moms video calls attention to the burnout and exhaustion America’s moms are facing and invites moms and those who love them to join the movement for change.  

    With a sense of humor and humility, the video is a spoof on a stereotypical pharmaceutical ad, highlighting the tell-tale symptoms of chronic mom guilt and even the likely side effects of the cure (think: joy, sleep, sex, and the pleasure of pooping private).

    Watch the video here:

    Marshall Plan for Moms wanted to tap into a cultural moment that is known for celebrating moms, but do so in a way that recognizes and highlights what moms are actually experiencing and shines a light on their truths.

    “No one expects motherhood to be easy,” said Reshma Saujani, founder and CEO of Marshall Plan for Moms. “But for moms in the U.S., who are working around the clock trying to do two full-time jobs without basic support, it’s almost impossible. And the worst part is that as moms we think we are the ones who are failing, that it’s our fault. This Mother’s Day, we wanted to turn that mom guilt on its head and say: “Hey moms, the problem isn’t you, it’s America.”

    “As an agency founded and owned by moms, we are well aware of the s***show of the past two years,” said Katie Keating, Co-Founder / Co-Chief Creative Officer of Fancy. “So we rallied the troops of mom creatives, strategists, production, account people, and everyone else and set out to let moms know that whether they Work From Home, Stay At Home, or are in the office, they are not alone, their pain is real, and Marshall Plan for Moms has their backs.”

    This initiative is the latest in a series of actions from Marshall Plan for Moms to center mothers in our economic recovery. In January 2021, the Marshall Plan for Moms launched with an ad in the New York Times calling on the White House and Congress to value women’s labor and pass long overdue policies like paid family leave, affordable childcare, and pay equity. The organization continues to champion public and private sector policies to support moms through its programs and thought leadership.

    Become an advocate for the policies that matter. Join the Marshall Plan for Moms movement at https://marshallplanformoms.com/.

    About Marshall Plan for Moms 

    Marshall Plan for Moms is a national non-profit organization working to transform our workplaces, our government, and our culture to value women’s labor and enable moms to thrive. Founded by Girls Who Code founder Reshma Saujani, we advocate for public and private sector changes to expand choices for women and remove barriers to equality, finishing the fight for women’s equality once and for all. 

    More About Fancy 

    100% woman-owned, operated, and focused, Fancy is a strategically minded, creatively driven advertising agency dedicated to elevating what’s important to women. Because if it’s important to women, it’s important to the world. Fancy has become the leading voice for women in advertising, with hard-hitting creative work, commentary and speaking engagements pulling back the curtain on the all-too-often taboo issues of women and sexual pleasure and health, women over 40 in advertising, and women stereotypes in marketing activities and brand development.

    For exclusive quotes and more information, please contact:

    IFP Communications

    Michelle Aselta: michelle@ifpcommunications.com

    Source: Marshall Plan for Moms

    [ad_2]

    Source link

  • Zigurat to Launch the 5th Edition of the Global MBA in Digital Business

    Zigurat to Launch the 5th Edition of the Global MBA in Digital Business

    [ad_1]

    As companies need to move beyond digital optimization of processes and to expand through truly transformational practices, the need for change agents to help manage this cultural shift inside organizations increases.

    Press Release
    –


    updated: Aug 27, 2019


    BARCELONA, August 27, 2019 (Newswire.com)
    –
    To celebrate the launch of the upcoming edition of the Global MBA in Digital Business, Zigurat Innovation and Business School was inspired by the transformative journey that Tess Guetat, an integrated communication and marketing expert and an alumna of the program, underwent when she successfully moved to communication, people and culture change management.

    From Belgium, and with an international career spanning Europe, the USA and the Middle East, Tess now — a change management consultant — assists organizations with specific interventions that help them advance in their change journey. To “better respond to employees’ and customers’ needs for higher engagement and for companies requirements for continuous innovation,” she dedicated her Master’s project to create a blueprint for the transformation of a traditional network communication agency. For her transformation proposal, she also received an award for “Outstanding Final Project: that recognizes excellence in the final project and the presentation of a real applicable transformation case.”

    Delivering added value to clients

    With the rise of disruptive technologies and the coming of age of new audiences with different media consumption, new business models have emerged. For companies, this means defining more competitive, efficient and profitable customers’ and employees’ engagement strategies, to best respond to an increasingly digital native audience.

    ​Tess goes on to say that traditional marketing agencies that have transformed to a service offering closer to either tech or strategic consultancies and changed their brand perception, have enjoyed a positive reception from brands and shown great results in terms of acquiring more clients and projects through new and additional revenue streams. Thereby securing themselves a place in the future of the industry.

    ​The key to success is understanding that rather than delivering a service, agencies must deliver value for their clients. One way for an agency to deliver value is to help clients improve their customer experience. “The Global MBA in Digital Business taught us the latest innovation accelerators and how these can be applied to various industries and across an organization.” Tess highlights the use of Artificial Intelligence, programmatics, machine learning, deep learning, big data, and analytics, as the most often used innovators in the marketing industry to impact the customers’ journey and experience.

    Education is key to being able to innovate

    Applying transformation processes is a great challenge for many companies who cannot put on hold their daily operations to cater for change. It’s also harder to foresee future needs for change when the business is currently doing well. This has created the need for change management professionals who feel at home in a digital ecosystem and have a visionary approach to innovation.

    This demand for change agents is what Zigurat’s Global MBA in Digital Business has set out to respond to, by training innovators of the next generation capable of moving beyond digital optimization and expanding organizations through truly transformational practices.

    Source: Zigurat Global Institute of Technology

    [ad_2]

    Source link

  • Disclaimers Online Provides Automotive Dealerships Opportunity for Great Transparency

    Disclaimers Online Provides Automotive Dealerships Opportunity for Great Transparency

    [ad_1]

    Auto dealerships can put those easily missed disclaimers from TV and radio ads on the site to better inform their customers.

    Press Release
    –


    updated: Apr 13, 2017


    Louisville, Kentucky, April 13, 2017 (Newswire.com)
    –
     Launched in April 2016, Disclaimers online is proving to be a solid resource for automotive dealerships and other businesses that use disclaimers and disclosures in advertisements. The site allows businesses to add their disclosures and disclaimers that often appear at the end of TV and radio advertisements. Consumers usually only have up to three seconds to read this material and often miss vital information about the product, service or sale. Now, with Disclaimers Online, they can go to the site, find the company’s disclaimers and disclosures, read at their own pace, and make a more informed decision – leading to greater trust with the dealerships and businesses listed on the site.

    Disclaimers Online recently received some coverage on Automotive News for their work with car dealerships in Kentucky. The company was also mentioned in an article written by The Truth About Cars. The Disclaimers Online website started their work with the automotive sector and will eventually list all new car dealerships across the United States. The goal is to provide these dealerships an opportunity for better transparency while giving consumers better access to information. Early visionaries who see the tremendous value in the service have already partnered with Disclaimers Online.

    “Consumers now more than ever turn to the internet to research products and services and know that the disclaimers at the end of advertisements contain important information that they have been unable to access until now. The Disclaimers Online site now provides all this information in one easy-to-access central location.”

    Perry Hines, CEO of Disclaimers Online

    “Consumers now more than ever turn to the internet to research products and services and know that the disclosures and disclaimers at the end of advertisements contain important information that they have been unable to access until now,” says Perry Hines, CEO of Disclaimers Online. “The Disclaimers Online site gives automotive dealerships and other businesses a great opportunity to house these on one central website where consumers can access them with ease.”

    Hines aims to build off the work of current consumer education and advocate groups by providing the next level of information than what has been currently available. Businesses that partner with Disclaimers Online, show their customers they are honest, transparent, and truly care about their customers’ investment in their products or services. Those that utilize Disclaimers Online are able to provide its logo and link to the site in their advertisements, providing added-value to their customer base.

    “Business transparency is important for customer satisfaction, and with Disclaimers Online, businesses can stand out from the sea of their competition,” adds Hines. “While we started with the automotive industry and are still expanding, any business that utilizes disclaimers and disclosures has the potential to positively impact their consumer base by adding this information to the website.”

    Disclaimers Online is free to consumers and typically charges $99 per month for businesses. Right now, Hines is so confident in the importance of providing this information to consumers and the added value of transparency for businesses that he’s letting automotive dealers use the site for free for a limited time.

    Not just the automotive industry can benefit from this site. The company is looking to partner with any business that uses disclaimers and disclosures including pharmaceutical companies, financial institution including those that provide mortgages and reverse-mortgages business, educational institutions, the travel industry, and more. For more information, visit DisclaimersOnline.com.

    About Disclaimers Online
    Disclaimers Online offers a consumer education website providing businesses’ advertisement disclaimers in one easily-accessible space that consumers can search and read at their own pace. For more information and to search the site, visit DisclaimersOnline.com.

    Press Contact:
    Perry Hines
    CEO of Disclaimers Online
    perry.hines@disclaimersonline.com

    Source: Disclaimers Online

    [ad_2]

    Source link

  • Edition Digital Releases a Content Hub Solution

    Edition Digital Releases a Content Hub Solution

    [ad_1]

    Edition Digital, the company behind the Smart Digital Publishing System, a SaaS publishing platform, is proud to introduce its new solution – a content hub.

    Press Release
    –

    Sep 21, 2016


    London, UK, September 21, 2016 (Newswire.com)
    –
    ​​​The cloud-based content distribution service enables you to create, edit, and manage a collection of third party feeds as well as your own articles, videos and digital editions. A customised mixture of content is viewable at one web address and it’s fully responsive, so it can be viewed on any screen size straight away. Users can set up Edition Digital’s content hub in a day, with absolutely no coding.

    A content hub is a solution that answers the needs of a modern marketer and offers a slick alternative to more traditional online communication channels such as a websites, blogs and social media. Because every business relies on a vital relationship with customers, it’s essential for brands, authors, agencies, organisations and publishers of all sizes to get real-time content delivery done right. Marketers need to rethink the distribution process, speed it up, and make it responsive.

    “Every business needs its own content silo and we’ve developed the right technology to make it much easier for the user to create and showcase content. With this new service our customers can create, manage and distribute all kinds of digital content, no matter the complexity of their business. All in one place with no coding required.”

    Peter Dragar, CPO, Edition Digital

    With absolutely no coding, Edition Digital’s content hub solution can be implemented within a day. You’ll be working with only one web application that enables you to create, edit, and manage a collection of different entries like links to websites and blog post, videos, social media feeds, quotes, surveys, signup forms, as well as your own articles and digital editions with just a few clicks.

    Edition Digital’s content hub features:

    • A repository that aggregates content and data from any external source with real time updates, lets you redesign the desired content in order to personalise it, and gets you online within a day. With no coding required.
       
    • Totally responsive, available across all screen sizes straight away.
       
    • In-built SEO tools, that will enable your audience to find relevant content quickly.
       
    • Easy to start thanks to ready-made templates. A variety of customisation options is available to suit your exact needs.
       
    • Advanced analytics with real-time reporting of behavioural data, which are report-ready straight away.
       
    • Can be used as an independent communication channel or simply embedded into your existing website in a matter of seconds via iframe.
       
    • The solution allows restricted access – to use the hub within internal groups or as a private knowledge base. 

    Peter Dragar, Edition Digital’s CPO said: “Every business needs its own content silo and we’ve developed the right technology to make it much easier for the user to create and showcase content. With this new service our customers can create, manage and distribute all kinds of digital content, no matter the complexity of their business. All in one place with no coding required.”

    Source: Edition Digital

    [ad_2]

    Source link