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Tag: Adobe

  • Adobe unveils new AI-powered video editing tools for Premiere

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    Adobe has announced updates for Premiere and After Effects, including new AI-powered tools that are meant to speed up your video editing tasks. In Premiere, the company’s video-editing software, it has unveiled a new AI-powered Object Mask feature that lets you easily pick and track persons or objects moving through your video clips. You simply have to hover over that object and click to generate a mask overlay in seconds. While the mask is supposed to be accurate from the start, you can adjust and resize it as needed. Adobe says the feature uses its own AI model for the feature and that the processing happens on-device. It also says that it doesn’t use your activities and data to train its models.

    The company has also given its Shape Mask tool an upgrade. You can generate its redesigned Ellipse, Rectangle and Pen masks directly from the toolbar. Further, it updated their controls to make moving or adjusting the masks more precise. The masks can now also track objects on your video clips 20 times faster than their predecessors, which means you won’t have to keep such a close eye on the status bar. Another new Premiere update lets you easily bring media from from Firefly Boards, Adobe’s AI-powered digital canvas, into the program. In addition, Adobe Stock is now fully integrated within Premiere.

    For After Effects, Adobe has rolled out an update that lets you import SVG files that are commonly used in Illustrator. You can now also build graphics and photorealistic objects inside images with 3D parametric meshes, consisting of cubes, spheres, cylinders, cones, toris and planes, within the visual effects software.

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    Mariella Moon

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  • Adobe hit with proposed class-action, accused of misusing authors’ work in AI training | TechCrunch

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    Like pretty much every other tech company in existence, Adobe has leaned heavily into AI over the past several years. The software firm has launched a number of different AI services since 2023, including Firefly — its AI-powered media-generation suite. Now, however, the company’s full-throated embrace of the technology may have led to trouble, as a new lawsuit claims it used pirated books to train one of its AI models.

    A proposed class-action lawsuit filed on behalf of Elizabeth Lyon, an author from Oregon, claims that Adobe used pirated versions of numerous books — including her own — to train the company’s SlimLM program.

    Adobe describes SlimLM as a small language model series that can be “optimized for document assistance tasks on mobile devices.” It states that SlimLM was pre-trained on SlimPajama-627B, a “deduplicated, multi-corpora, open-source dataset” released by Cerebras in June of 2023. Lyon, who has written a number of guidebooks for non-fiction writing, says that some of her works were included in a pretraining dataset that Adobe had used.

    Lyon’s lawsuit, which was originally reported on by Reuters, says that her writing was included in a processed subset of a manipulated dataset that was the basis of Adobe’s program: “The SlimPajama dataset was created by copying and manipulating the RedPajama dataset (including copying Books3),” the lawsuit says. “Thus, because it is a derivative copy of the RedPajama dataset, SlimPajama contains the Books3 dataset, including the copyrighted works of Plaintiff and the Class members.”

    “Books3” — a huge collection of 191,000 books that have been used to train GenAI systems — has been an ongoing source of legal trouble for the tech community. RedPajama has also been cited in a number of litigation cases. In September, a lawsuit against Apple claimed the company had used copyrighted material to train its Apple Intelligence model. The litigation mentioned the dataset and accused the tech company of copying protected works “without consent and without credit or compensation.” In October, a similar lawsuit against Salesforce also claimed the company had used RedPajama for training purposes. 

    Unfortunately for the tech industry, such lawsuits have, by now, become somewhat commonplace. AI algorithms are trained on massive datasets and, in some cases, those datasets have allegedly included pirated materials. In September, Anthropic agreed to pay $1.5 billion to a number of authors who had sued it and accused it of using pirated versions of their work to train its chatbot, Claude. The case was considered a potential turning point in the ongoing legal battles over copyrighted material in AI training data, of which there are many.

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    Lucas Ropek

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  • What Adobe Knows About AI That Most Tech Companies Don’t

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    Last week, I was talking with a graphic designer about Adobe MAX, and they shared with me the most unexpected review of an AI feature I’ve ever heard. “Photoshop will rename your layers for you!” he said, without hesitating.

    The feature he was referring to was that Photoshop can now look at the content on each of your layers and rename them for you. Since most people don’t give a lot of thought to naming layers as they create them, this might be one of the most useful features Adobe has ever created. It’s certainly one of the most useful AI features that any company has come up with so far, mostly because it does something very helpful but that no one wants to do.

    Helpful over hype

    And, that’s the point. In fact, that reaction explains more about Adobe’s AI strategy than anything the company demoed during its keynote.

    It’s not the kind of feature that gets a lot of hype, but I don’t know anyone who regularly uses Photoshop who wouldn’t prefer to have AI handle one of the most universally hated chores in design: cleaning up a pile of unnamed layers.

    I think you can make the case that Adobe just made the loudest, clearest argument yet that AI isn’t a side feature. In many ways, it is the product now. Almost every announcement touched Firefly, assistants that operate the apps for you, “bring your own model” integrations, or Firefly Foundry—the infrastructure layer that lets enterprises build their own private models.

    What Adobe understands

    But beneath it all, Adobe is doing something most tech companies still aren’t. Instead of looking for ways to bolt AI onto its products, Adobe is building AI into the jobs customers already hired Adobe to help them do.

    When I sat down with Eric Snowden, Adobe’s VP of Design, at WebSummit this past week, he used a phrase that stuck with me: “utilitarian AI.”

    Sure, there were plenty of shiny new AI features that Adobe announced like Firefly Image Model 5, AI music and speech generation, podcast editing features in Audition, and even partner models like Google’s Gemini and Topaz’s super-resolution built directly into the UI.

    But Snowden lit up talking about auto-culling in Lightroom.

    “You’re a wedding photographer. You shoot 1,000 photos; you have to get to the 10 you want to edit. I don’t think there’s anybody who loves that process,” he told me. Auto-culling uses AI to identify misfires, blinks, bad exposures, and the frames you might actually want.

    Ultilitarian AI is underrated

    That’s what he means by utilitarian AI—AI that makes the stuff you already have to do dramatically less painful. They force you into an “AI mode,” but instead save you time while you go about the tasks you already do.

    Snowden describes Photoshop’s assistant like a self-driving car: you can tell it where to go, but you can grab the wheel at any time—and the entire stack of non-destructive layers is still there. You’re not outsourcing your creative judgment—you’re outsourcing the tedious tasks so. you can work on the creative process..

    That’s Adobe’s first insight–that AI should improve the actual job, not invent a new one.

    The second insight came out of a conversation we had about who AI helps most. I told Snowden I have a theory: AI is most useful right now to people who either already know how to do a thing, or don’t know how to use the steps but know what the result should be. For both of those people AI helps save them meaningful time.

    That’s how I use ChatGPT for research. I could do 30 Google searches for something, but ChatGPT will just do them all at the same time and give me a summary of the results. I know what the results should be, and I’m able to evaluate whether they are accurate.

    The same is true for people using Lightroom, Photoshop, or Premiere. You know what “right” looks like, so you know whether the tool got you closer or not. AI can do many of the tasks, but it’s still up to humans to have taste.

    AI has no taste

    Which is why Snowden didn’t hesitate: designers and creative pros are actually better positioned in an AI world—not worse.

    “You need to know what good looks like,” he told me. “You need to know what done looks like. You need to know why you’re making something.” Put the same AI tool in front of an engineer and a designer and, according to Snowden, “90 times out of 100, you can guess which is which,” even if both are typing prompts into the same tool. That means taste becomes the differentiator.

    Snowden told me he spent years as a professional retoucher. “I think about the hours I spent retouching photos, and I’m like, I would have liked to go outside,” he said. Being able to do that skill was important, but it wasn’t the work. The finished product was the work, and AI can compress everything between the idea and the result.

    Trust has never mattered more

    The third thing Adobe understands—and frankly, most companies haven’t even started wrestling with—is trust. I have, many times, said that trust is your most valuable asset. If you’re Adobe, you’ve built up that trust over decades with all kinds of creative professionals. There is a lot riding on whether these AI tools are useful or harmful to creatives, as well as to their audiences.

    So, Adobe didn’t just ship AI features; it is building guardrails around them. For example, the Content Authenticity Initiative will tag AI-edited or AI-generated content with verifiable metadata.

    Snowden’s framing is simple: “We’re not saying whether you should consume it or not. We just think you deserve to know how it was made so you can make an informed choice.”

    Then there’s the part most people never see—the structure that lets a company Adobe’s size move this fast.

    Understanding how customers want to use AI

    Snowden’s team actually uses the products they design. He edits photos in Lightroom outside of work. Adobe runs a sort of internal incubator where anyone can pitch new product ideas directly to a board. Two of the most important new tools—Firefly Boards and Project Graph—came out of that program.

    When AI arrived, Adobe already had the mechanism to act on it. It didn’t need to reinvent itself or reorganize. It just needed to point an existing innovation engine at a new set of problems.

    That’s the lesson here: Adobe isn’t chasing AI because it’s suddenly trendy with features no one is sure how anyone will use. It saw AI as a powerful way to improve the jobs its customers already do.

    That’s the thing so many tech companies still miss. AI is not a strategy. It’s not even the product. It’s a utility—one that works only if you know what your customers are trying to accomplish in the first place.

    So far, it seems like Adobe does. And that’s why its AI push feels less like a pivot and more like a product finally catching up to the way creative work actually happens.

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Jason Aten

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  • Adobe’s ‘Corrective AI’ Can Change the Emotions of a Voice-Over

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    Adobe’s Oriol Nieto loaded up a short video with a handful of scenes and a voice-over, but no sound effects. The AI model analyzed the video and broke it down into scenes, applying emotional tags and a description of each scene. Then, the sound effects came. The AI model picked up on a scene with an alarm clock, for instance, and automatically created a sound effect. It identified a scene where the main character (an octopus, in this case) was driving a car, and it added a sound effect of a door closing.

    It wasn’t perfect. The alarm sound wasn’t realistic, and in a scene where two characters were hugging, the AI model added an unnatural rustling of clothes that didn’t work. Instead of manually editing, Adobe used a conversational interface (like ChatGPT) to describe changes. In the car scene, there was no ambient sound from the car. Rather than manually selecting the scene, Adobe used the conversational interface and asked the AI model to add a car sound effect to the scene. It successfully found the scene, generated the sound effect, and placed it perfectly.

    These experimental features aren’t available, but they usually work their way into Adobe’s suite. For instance, Harmonize, a feature in Photoshop that automatically places assets with accurate color and lighting in a scene, was shown at Sneaks last year. Now, it’s in Photoshop. Expect them to pop up sometime in 2026.

    Adobe’s announcement comes mere months after video game voice actors ended a nearly year-long strike to secure protections around AI—companies are required to get consent and provide disclosure agreements when game developers want to recreate a voice actor’s voice or likeness through AI. Voice actors have been bracing for the impact AI will have on the business for some time now, and Adobe’s new features, even if they’re not generating a voice-over from scratch, are yet another marker of the shift AI is forcing on the creative industry.

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    Jacob Roach

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  • Adobe’s new Photoshop AI Assistant can automate repetitive tasks

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    Among the usual slew of AI enhancements to its Creative Cloud apps, Adobe has introduced a new Photoshop AI Assistant to help automate repetitive chores and provide personalized recommendations. At Adobe Max 2025, the company also introduced new tools for Photoshop, Premiere and Lightroom, while launching a new AI generative model and bringing in new third party models from Topaz and others.

    A key new feature in Photoshop and Express (Adobe’s all-in-one design, photo, and video tool) is the AI Assistant that lets you can chat with in a conversational manner to gain “more control, power and potential time-savings,” according to Adobe. With that, you can tell it to take on a series of creative tasks like color correction on resizing. You can easily switch between prompts with the agent and manual tools like sliders to adjust brightness and contrast. It can also provide personalized recommendations and offer tutorials on how to accomplish complex tasks.

    In a brief demo, Adobe showed that when you switch to Photoshop’s “agentic” mode in those apps, it minimizes the usual complex interface and leaves you with a simple prompt-based UI. You can then type in the task you want to accomplish, and the agent will perform those steps automatically. You can then jump back into the full interface to fine tune the result by changing things like brightness or levels.

    Along with the AI Assistant, Adobe introduced a few other AI tools for Photoshop. Chief among those are new partner models for generative fill that lets you easily remove unwanted objects and fill in the hole left behind. Those include Google Gemini 2.5 f!ash, Black Forest Labs FLUX.1 Kontext and Adobe’s latest Firefly Image Models. It also introduced Firefly Image Model 5, Adobe’s most advanced image generation model yet.

    Photoshop also gains new Generative Upscale option that uses Topaz Lab’s AI to upscale small, cropped and other low-resolution images into 4K with “realistic detail,” Adobe says. Another feature, Harmonize, lets you place objects or people into different environments in a realistic manner, eliminating much of work necessary for such compositing. Harmonize also matches the light, color and tone of foreground objects and people to the background.

    Adobe

    Premiere, meanwhile, introduced a similar feature called AI Object Mask that performs automatic identification and isolation of people and objects in video, so they can be edited and tracked without any manual rotoscoping. The app also gains new rectangle, ellipse and pen masking in Premiere to make targeted adjustments, along with a fast vector mask for quicker tracking.

    Finally, LIghtroom is getting a new feature called Assisted Culling. It lets you quickly and easily identify the best images in a large photo collection, with the ability to filter for things like focus level, angles and degrees of sharpness.

    Photoshop’s Generative Fill with Partner Models, Generative Upscale and Harmonize are now available to customers today. Premiere’s AI Object Mask, Rectangle, Ellipse and Pen Masking and Fast Vector Mask, along with Lightroom’s AI Assisted Culling, launch today in beta. Adobe’s Photoshop AI Assistant, meanwhile, will be available through a private beta waitlist.

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    Steve Dent

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  • Gear News of the Week: Adobe Premiere Lands on iPhone, and Nothing Lets You Design Your Own Widgets

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    Adobe has had a busy year designing and redesigning a number of its most popular apps for mobile, and Premiere for iPhone is the latest—a mobile-first video editing workflow that adapts most of the tools from the desktop version of Premiere to a mobile user interface. You can trim, layer, edit, and even auto-generate captions, alongside all the basic editing features you’d expect, like color and exposure adjustments.

    The automatic resizing feature is particularly nice, adapting videos to both horizontal and landscape platforms, making sure your subject is centered for both cuts. As with anything Adobe releases these days, there are plenty of AI-powered features, including the ability to generate backgrounds from a prompt and create sound effects from your voice.

    Premiere for iPhone is free, though if you want to use the AI features, you’ll have to buy credits within the app. According to Adobe, the Android version is still under development. —Scott Gilbertson

    Nothing Reveals an AI ‘Operating System’

    No, Nothing isn’t switching from Android to a custom AI-powered OS. However, the phone brand announced a new platform called Essential, which will lay the groundwork for a future in which users generate their own apps and user interface. We’ve heard these ideas before, often called generative user interfaces, and it’s still early days for the technology.

    Nothing’s plan starts with two apps: Essential Apps and Playground. The former lets you create “apps” with natural language, though these are really designed in the form of widgets. Just describe what you need—capture all the receipts in my camera roll and export a PDF every Friday—and this will be generated as a widget you can interact with on the home screen. The Nothing Phone (3) supports up to six of these Essential apps, but older Nothing devices are limited to two.

    Playground is a place where you can publish not just your Essential Apps but also other Nothing oddities, like Glyph Toys from the Phone (3), camera presets, and EQ profiles. You can download what the community has made and even “remix” them into your own. Eventually, these features will turn into what Nothing is calling Essential OS, which it expects to debut in 2028. (Remember the Essential Phone from 2017? Nothing bought the company’s assets in 2021, and it seems like it was for the name.)

    Nothing debuted some of these AI features with the “Essential” branding earlier this year. Essential Space is a new app that debuted on the Phone (3a), triggered by a dedicated button; tap it to capture your screen and have AI pull insights and summarize the contents. Now, there’s Essential Memory, which the company says “brings everything together by learning your habits, and surfacing forgotten details when you need them most.” It’s coming soon, so we’ll have to wait and see to learn more.

    Whoop Now Lets You Order Blood Work

    Courtesy of Whoop

    Hot on the heels of Ultrahuman and Oura announcing that you will be able to schedule and take blood labs with their services, Whoop debuted Whoop Advanced Labs. Not only can you add your preexisting blood work to the Whoop app, but you can also book blood testing through the app (like Oura, Whoop has partnered with Quest Diagnostics). Whoop’s offering is a bit more expensive, at $199 per test, $349 for two tests per year, or $599 for four tests per year, as compared to Oura’s $99 per test. Both purport to combine blood work results with long-term continuous monitoring with their respective trackers.

    Labs are routine medical tests that let doctors screen things such as high cholesterol, high blood glucose, and diabetes, or hormone or ferritin tests to check if your thyroid is working or you’re eating enough iron. They can be expensive, inconvenient to schedule and take, and fairly arcane to interpret, so it makes sense that startups are starting to offer them as part of their subscription services.

    Still, it’s a sad statement on the current accessibility of health care that routine medical services are now being funneled into revenue streams for private companies. As much as I like the Oura Ring and the Whoop band, they’re not doctors; they still can’t actually treat you for a heart attack or colon cancer. —Adrienne So

    Arlo Refreshes Its Security Cameras

    Gear News of the Week Adobe Premiere Lands on iPhone and Nothing Lets You Design Your Own Widgets

    Courtesy of Arlo

    Arlo’s new Essential 3 range rounds off a busy week for security cameras, with Google showing off new Nest cameras and Amazon releasing a fresh batch of Ring and Blink cameras. Arlo’s Essential 3 lineup includes indoor and outdoor pan/tilt cameras (a first for the company), alongside a new generation of regular outdoor and indoor cameras.

    The Essential Pan Tilt ($60) and Essential Pan Tilt Indoor ($50) offer 2K footage, 360-degree pan, 180-degree tilt, and automatic subject tracking, and there are HD versions for a bit less. The 3rd-gen Essential Outdoor Battery ($70), Essential XL Outdoor Battery ($80), Essential Security Camera Plug-in ($50), and Essential Indoor Camera Plug-in ($40) all offer 2K footage, and again, there are slightly cheaper HD versions of each.

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    Julian Chokkattu

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  • Sound Income Strategies LLC Sells 117 Shares of Adobe Inc. $ADBE

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    Sound Income Strategies LLC decreased its position in Adobe Inc. (NASDAQ:ADBEFree Report) by 38.0% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 191 shares of the software company’s stock after selling 117 shares during the quarter. Sound Income Strategies LLC’s holdings in Adobe were worth $74,000 at the end of the most recent quarter.

    A number of other institutional investors have also added to or reduced their stakes in ADBE. 1248 Management LLC purchased a new position in Adobe in the first quarter worth about $25,000. Barnes Dennig Private Wealth Management LLC purchased a new position in Adobe in the first quarter worth about $26,000. Flaharty Asset Management LLC purchased a new position in Adobe in the first quarter worth about $29,000. HHM Wealth Advisors LLC purchased a new position in Adobe in the first quarter worth about $30,000. Finally, Garde Capital Inc. purchased a new position in Adobe in the first quarter worth about $34,000. Institutional investors own 81.79% of the company’s stock.

    Adobe Price Performance

    Shares of Adobe stock opened at $343.72 on Thursday. The stock has a market cap of $143.88 billion, a price-to-earnings ratio of 21.42, a price-to-earnings-growth ratio of 1.58 and a beta of 1.49. The company has a debt-to-equity ratio of 0.53, a quick ratio of 1.02 and a current ratio of 1.02. The stock has a 50 day moving average price of $354.11 and a 200-day moving average price of $373.01. Adobe Inc. has a one year low of $330.04 and a one year high of $557.90.

    Adobe (NASDAQ:ADBEGet Free Report) last posted its quarterly earnings data on Thursday, September 11th. The software company reported $5.31 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $5.18 by $0.13. The company had revenue of $5.99 billion during the quarter, compared to analysts’ expectations of $5.91 billion. Adobe had a return on equity of 57.54% and a net margin of 30.01%.Adobe’s revenue was up 10.7% compared to the same quarter last year. During the same quarter in the previous year, the business earned $4.65 EPS. Adobe has set its FY 2025 guidance at 20.800-20.850 EPS. Q4 2025 guidance at 5.350-5.400 EPS. Equities analysts expect that Adobe Inc. will post 16.65 EPS for the current year.

    Analyst Upgrades and Downgrades

    Several brokerages have issued reports on ADBE. Morgan Stanley cut Adobe from an “overweight” rating to an “equal weight” rating and dropped their target price for the stock from $520.00 to $450.00 in a research report on Wednesday, September 24th. Stifel Nicolaus decreased their price objective on Adobe from $525.00 to $480.00 and set a “buy” rating on the stock in a research note on Friday, June 13th. Evercore ISI decreased their price objective on Adobe from $475.00 to $450.00 and set an “outperform” rating on the stock in a research note on Friday, September 12th. Piper Sandler decreased their price objective on Adobe from $500.00 to $470.00 and set an “overweight” rating on the stock in a research note on Friday, September 12th. Finally, Phillip Securities raised Adobe from a “moderate sell” rating to a “strong-buy” rating in a research note on Monday, June 16th. One analyst has rated the stock with a Strong Buy rating, thirteen have issued a Buy rating, ten have assigned a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company has an average rating of “Hold” and a consensus target price of $433.41.

    Check Out Our Latest Report on ADBE

    Adobe Profile

    (Free Report)

    Adobe Inc, together with its subsidiaries, operates as a diversified software company worldwide. It operates through three segments: Digital Media, Digital Experience, and Publishing and Advertising. The Digital Media segment offers products, services, and solutions that enable individuals, teams, and enterprises to create, publish, and promote content; and Document Cloud, a unified cloud-based document services platform.

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    Institutional Ownership by Quarter for Adobe (NASDAQ:ADBE)



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    ABMN Staff

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  • This Book Will Change the Way You Think About AI

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    I just finished reading a book that made me see AI completely differently. It’s called Reshuffle and the author is Sangeet Paul Choudary, a senior fellow in the Tusher Strategic Initiative for Technology Leadership at the Haas School of Business at UC Berkeley. In the book, Choudary argues that AI’s power lies less in automating individual tasks and more in coordinating entire systems.

    Once you see this pattern, you can’t unsee it.

    Here are three examples that prove why most AI strategies are already obsolete (and what to do instead).

    Shein Retired the Design Workflow

    Most fast-fashion players still plan collections months ahead. Shein flipped the model. It tests micro-batches of 100 to 200 units, reads customer signals in real time, and then scales up only what works. Its AI platform synchronizes 5,000-plus suppliers, logistics partners, and marketers into one responsive system.

    Result: Shein can move from trend to product in 10 days. The lesson isn’t that AI makes design faster. It’s that AI eliminates the need for traditional design planning entirely. If you’re asking how AI can speed up your design process, you’re solving yesterday’s problem.

    Uber Freight Eliminated the Dispatcher Role

    Uber Freight uses 30-plus AI agents across planning, procurement, execution, tracking, and payments. That system underpins $20 billion in managed freight. Not a tool belt. A coordinated operating system.

    The dispatcher role didn’t get faster. It disappeared because the workflow no longer exists. While competitors automate tasks, Uber Freight eliminated the operating model those tasks lived in.

    Figma Turned Adobe’s Strength Into a Weakness

    Figma coordinated ideation, prototyping, and publishing on a single platform. Adobe fought to buy Figma for $20 billion. Regulators blocked it. Now Figma is expanding into AI-powered prototyping and site publishing, positioning against Adobe, Canva, and Webflow.

    The battleground isn’t better tools. It’s who controls the entire workflow. Adobe’s decades of optimizing individual tools became irrelevant when Figma coordinated the whole system.

    Lessons on How to Think About AI Now

    Stop asking, “Which tasks should AI automate?” Start asking, “Which workflows should stop existing?”

    That’s the shift most companies are missing. They’re optimizing tasks while competitors are eliminating workflows.

    If your AI strategy reads like a feature roadmap, you’re playing the wrong game.

    The winners are redesigning the system.

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Howard Yu

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  • Aha moments, the ‘first ten hours’, and other pro tips from business leaders building AI-ready workforces | Fortune

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    As businesses face pressure to bring new AI tools on board, they have the dual challenge of effectively incorporating the technology into their operations and of helping their workforce make the best use of the technology. 

    Longstanding methods for assessing the skills and performance of an employee, as well as hiring practices, are being upended and re-imagined, according to business leaders who spoke at the Fortune Brainstorm Tech conference on Tuesday in Park City, Utah. 

    Technical skills, contrary to what you might think, are not paramount in the age of AI. In fact, for many employers, technical skills are becoming less important.

    “For the first time this summer on our platform we saw a shift,” said Hayden Brown, CEO of Upwork, an online jobs marketplace for freelancers. In the past, when Upwork asked employers on its platform about the most important skills they were hiring for, the answer invariably involved deep expertise in certain technical areas, Brown said. “For the first time this summer, it’s now soft skills. It’s human skills; it’s things like problem solving, judgement, creativity, taste.” 

    Jim Rowan, the head of AI at consulting firm Deloitte, which sponsored the Brainstorm discussion, said an employee’s “fluency” should not be an end goal in itself. More important is intellectual curiosity around new tools and technology.

    And that’s something that needs to start at the top.

    “We’ve done a lot of work with executive teams to make sure the top levels of the organization and the boards are actually familiar with AI,” said Rowan. “That helps because then they can communicate better with their teams and see what they’re doing.” 

    For Toni Vanwinkle, VP of Digital Employee Experience at Adobe, it’s critical for employees at all levels of an organization to have an “aha moment” with AI technology. And the best way to bring that about is for each employee to get their “first ten hours” in. 

    “Go play with it,” Vanwinkle says. “Sort your email box, take the notes in your meeting, create a marketing campaign, whatever it is that you do.” Through that initial process of personal exploration, you start to understand the potential of the technology, she says.

    The next step, Vanwinkle says, is collaboration, discussions, and experimentation among colleagues within the same departments or functionalities.

    “This whole spirit of experiment, learn fast. That twitch muscle can turn into something of value when people talk openly,” Vanwinkle says.

    The importance of embracing experimentation, and fostering it as a value within the organization, was echoed by Indeed chief information officer Anthony Moisant.

    “I think about the pilots we run, most of them fail. And I’m not embarrassed at all to say that,” Moisant says. It all comes down to what a particular organization is optimizing for, and in the case of Indeed, Moisant says, “what we go for is fast twitch muscle. Can we move faster?”

    By encouraging more low stakes experiments with AI, companies can gain valuable insights and experience that employees can leverage quickly when it counts. “The only way to move faster is to take a few bets early on, without real long term strategic ROI,” says Moisant.

    Workday Vice President of AI Kathy Pham emphasizes that with new tools like AI, getting a full picture of an employee’s value and performance may take a bit longer than some people are used to. “Part of the measurement is better understanding what the return is and over what period of time,” she said.

    Fortune Global Forum returns Oct. 26–27, 2025 in Riyadh. CEOs and global leaders will gather for a dynamic, invitation-only event shaping the future of business. Apply for an invitation.

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    Alexei Oreskovic

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  • Save More Than 80% on This Adobe Acrobat + Microsoft Office Pro 2021 Bundle | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Running a business means working with documents, presentations, spreadsheets, and contracts daily. Having the right tools in place can make or break efficiency, and that’s exactly what this offer delivers.

    For a limited time, you can get a three-year subscription to Adobe Acrobat Classic plus a lifetime license to Microsoft Office Professional 2021 for Windows—all for just $89.99 (MSRP: $543.99).

    Why business leaders should pay attention

    This isn’t just another software discount. For small business owners, entrepreneurs, or managers overseeing lean teams, the cost of subscriptions adds up quickly. This bundle eliminates that problem by combining the best offline PDF software with a permanent copy of Microsoft Office Pro.

    • Adobe Acrobat Classic (three years): Work securely offline with tools to create, edit, and protect PDFs. Convert PDFs into Office files, redact sensitive sections, or generate forms—all with enhanced security features. With no reliance on the cloud, you maintain control of your documents while meeting compliance and client needs.
    • Microsoft Office Pro 2021 (lifetime): Get the full suite—Word, Excel, PowerPoint, Outlook, Teams, Publisher, Access, and OneNote—installed directly on your Windows PC. Handle everything from financial modeling to pitch decks to client emails without ever worrying about renewal fees.

    This bundle costs less than many companies spend in a single month on recurring subscriptions. Whether you’re in real estate creating contracts, in consulting preparing presentations, or in finance handling data-heavy spreadsheets, the Acrobat + Office bundle gives you the core tools to run daily operations smoothly.

    Pick up this Adobe Acrobat + Microsoft Office Pro 2021 Bundle while it’s just $89.99 (MSRP: $543.99) during this pre-Labor Day sale.

    Adobe Acrobat Classic + Microsoft Office Professional License Bundle

    See Deal

    StackSocial prices subject to change.

    Running a business means working with documents, presentations, spreadsheets, and contracts daily. Having the right tools in place can make or break efficiency, and that’s exactly what this offer delivers.

    For a limited time, you can get a three-year subscription to Adobe Acrobat Classic plus a lifetime license to Microsoft Office Professional 2021 for Windows—all for just $89.99 (MSRP: $543.99).

    Why business leaders should pay attention

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

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  • Adobe: Artists ‘Need to Embrace’ Creative Cloud AI Changes | Entrepreneur

    Adobe: Artists ‘Need to Embrace’ Creative Cloud AI Changes | Entrepreneur

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    Adobe has new AI updates for its creative cloud subscribers — whether they like AI or not.

    Adobe announced last week that Photoshop, Premiere Pro, and other popular programs would get AI enhancements. A Friday report from The Verge shows that Adobe doesn’t plan to offer alternative versions of products without AI for artists who oppose the technology.

    Related: I Tried the ‘Anti-AI App’ That Suddenly Drew Half a Million Artists Away From Instagram

    “Our goal is to make our customers successful, and we think that in order for them to be successful, they need to embrace the tech,” Adobe’s vice president of generative AI Alexandru Costin told the publication.

    Adobe’s pro-AI stance is at odds with some of its user base, who were outraged earlier this year when Adobe changed its terms of use.

    The language of the terms left the door open for Adobe to train its AI on user images.

    Adobe has since updated its terms of service to clarify that it will not use local or cloud content to train generative AI, but anti-AI sentiment remains strong among creatives.

    In June, an anti-AI app named Cara gained over half a million users in a week for its focus on human-created art. The app, which looks similar to Instagram, bans users from posting AI-generated images. It also automatically protects art against AI training by adding a “NoAI” label to all images that users upload.

    Related: Using AI to Promote Your Business? New TikTok Labels Will Let Everyone Know

    What Are Adobe’s New AI Features?

    One of Adobe’s AI additions to Photoshop is a gesture called generative fill. Users can select part of an image, type in what they want to see, and generate content to layer on top of what they have. For example, they could add a raindrop to a leaf.

    Adobe also introduced AI video tools for its video editing program Premiere, so users can prolong videos with generative extend and add, replace, or remove moving objects.

    Photoshop and Premiere Pro are part of Adobe’s Creative Cloud, a subscription service with over 33 million members.

    Related: This Is How to Separate Fact From AI Fiction During Election Season, According to an Adobe Executive

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  • Quest Partners LLC Purchases 111 Shares of Adobe Inc. (NASDAQ:ADBE)

    Quest Partners LLC Purchases 111 Shares of Adobe Inc. (NASDAQ:ADBE)

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    Quest Partners LLC increased its position in shares of Adobe Inc. (NASDAQ:ADBEFree Report) by 23.3% during the second quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 588 shares of the software company’s stock after acquiring an additional 111 shares during the period. Quest Partners LLC’s holdings in Adobe were worth $327,000 at the end of the most recent reporting period.

    A number of other institutional investors have also recently made changes to their positions in the stock. Trium Capital LLP grew its position in shares of Adobe by 2.9% in the 2nd quarter. Trium Capital LLP now owns 8,612 shares of the software company’s stock valued at $4,784,000 after buying an additional 240 shares during the last quarter. Werba Rubin Papier Wealth Management grew its position in shares of Adobe by 2.0% in the 2nd quarter. Werba Rubin Papier Wealth Management now owns 1,169 shares of the software company’s stock valued at $649,000 after buying an additional 23 shares during the last quarter. Arlington Trust Co LLC grew its position in shares of Adobe by 5.6% in the 2nd quarter. Arlington Trust Co LLC now owns 2,807 shares of the software company’s stock valued at $1,559,000 after buying an additional 150 shares during the last quarter. Koss Olinger Consulting LLC bought a new stake in shares of Adobe in the 2nd quarter valued at about $439,000. Finally, Caprock Group LLC grew its position in shares of Adobe by 53.2% in the 2nd quarter. Caprock Group LLC now owns 17,639 shares of the software company’s stock valued at $9,800,000 after buying an additional 6,129 shares during the last quarter. Institutional investors own 81.79% of the company’s stock.

    Analyst Upgrades and Downgrades

    A number of equities research analysts have commented on ADBE shares. Sanford C. Bernstein reduced their price target on Adobe from $660.00 to $644.00 and set an “outperform” rating on the stock in a research report on Friday. Mizuho reissued a “buy” rating and issued a $640.00 price objective (down from $680.00) on shares of Adobe in a research note on Friday, June 7th. UBS Group dropped their price objective on Adobe from $560.00 to $550.00 and set a “neutral” rating on the stock in a research note on Friday. Oppenheimer reissued an “outperform” rating and issued a $625.00 price objective on shares of Adobe in a research note on Friday. Finally, Melius Research reissued a “hold” rating and issued a $510.00 price objective on shares of Adobe in a research note on Monday, June 10th. Two equities research analysts have rated the stock with a sell rating, seven have issued a hold rating and twenty-one have issued a buy rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $608.83.

    Check Out Our Latest Stock Report on ADBE

    Insider Activity

    In other Adobe news, CAO Mark S. Garfield sold 151 shares of the stock in a transaction on Tuesday, July 16th. The stock was sold at an average price of $564.60, for a total transaction of $85,254.60. Following the completion of the transaction, the chief accounting officer now directly owns 2,797 shares of the company’s stock, valued at $1,579,186.20. The sale was disclosed in a filing with the SEC, which is available through the SEC website. In other Adobe news, CAO Mark S. Garfield sold 264 shares of the stock in a transaction on Monday, June 17th. The stock was sold at an average price of $525.51, for a total transaction of $138,734.64. Following the completion of the transaction, the chief accounting officer now directly owns 2,740 shares of the company’s stock, valued at $1,439,897.40. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, CAO Mark S. Garfield sold 151 shares of the stock in a transaction on Tuesday, July 16th. The shares were sold at an average price of $564.60, for a total value of $85,254.60. Following the transaction, the chief accounting officer now directly owns 2,797 shares of the company’s stock, valued at $1,579,186.20. The disclosure for this sale can be found here. Insiders sold a total of 27,523 shares of company stock valued at $14,994,277 over the last three months. Corporate insiders own 0.15% of the company’s stock.

    Adobe Stock Performance

    ADBE stock opened at $536.87 on Friday. The firm has a market cap of $238.05 billion, a PE ratio of 48.24, a P/E/G ratio of 3.03 and a beta of 1.29. The company has a quick ratio of 1.16, a current ratio of 1.16 and a debt-to-equity ratio of 0.28. The business has a 50 day moving average of $553.76 and a 200-day moving average of $520.19. Adobe Inc. has a 12-month low of $433.97 and a 12-month high of $638.25.

    Adobe (NASDAQ:ADBEGet Free Report) last released its earnings results on Thursday, September 12th. The software company reported $4.65 earnings per share (EPS) for the quarter, beating the consensus estimate of $4.53 by $0.12. The company had revenue of $5.41 billion during the quarter, compared to analyst estimates of $5.37 billion. Adobe had a return on equity of 40.67% and a net margin of 24.86%. Adobe’s quarterly revenue was up 10.6% on a year-over-year basis. During the same period in the prior year, the company posted $3.26 earnings per share. As a group, sell-side analysts expect that Adobe Inc. will post 14.69 earnings per share for the current year.

    Adobe Profile

    (Free Report)

    Adobe Inc, together with its subsidiaries, operates as a diversified software company worldwide. It operates through three segments: Digital Media, Digital Experience, and Publishing and Advertising. The Digital Media segment offers products, services, and solutions that enable individuals, teams, and enterprises to create, publish, and promote content; and Document Cloud, a unified cloud-based document services platform.

    Further Reading

    Institutional Ownership by Quarter for Adobe (NASDAQ:ADBE)

    Receive News & Ratings for Adobe Daily – Enter your email address below to receive a concise daily summary of the latest news and analysts’ ratings for Adobe and related companies with MarketBeat.com’s FREE daily email newsletter.

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  • Behind the privacy hedges and block walls stand L.A.’s notable and notorious homes

    Behind the privacy hedges and block walls stand L.A.’s notable and notorious homes

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    Welcome home.

    Not your home. Probably not a place you’d even want to be your home.

    But welcome to some of the Houses of Los Angeles — notorious, historic and just plain fabulous.

    So many superb and significant houses have slipped through L.A.’s civic fingers and into the steel scoop of a bulldozer, yet the city has just chosen to make a stand in Brentwood, preserving in perpetuity as a cultural-historic monument an otherwise undistinguished 1929 Spanish-style house that actress Marilyn Monroe bought in 1962, lived in for six months, and died in.

    It’s on 5th Helena Drive. There are 25 Helena Drives in Brentwood, each a cul-de-sac preceded by a different ordinal number — 7th, 19th, etc. It’s the handiwork of a 1920s developer, Richard Peter Shea, a poor man who made good and who also built Shea’s Castle, a grandiose Irish confection in the Lancaster desert. He may have named the cul-de-sacs for his daughter, Helena. In December 1932, two months after Shea’s wife, Jane, died, Shea’s body washed up in the surf near Venice. In his pocket was a glum note, and around his neck was a container holding Jane’s ashes. How’s that for a little excursion down the research rabbit hole?

    You already know three kinds of L.A. houses: expensive, ridiculously expensive, and get-the-eff-outta-here expensive.

    So now, let’s have a lookie-loo tour of houses of another three kinds.

    Here in Southern California, some of the greatest 20th century architectural talents devoted themselves to private residences. Richard Neutra, Paul Williams, Wallace Neff, Rudolph Schindler, John Lautner and his Chemosphere, Pierre Koening and his “case study houses,” made famous by Julius Shulman’s photographs, the Frank Gehry house that elevated plywood and chain link to artistry. Frank Lloyd Wright built eight houses hereabouts, one of them La Miniatura in Pasadena, which he said he “would have rather built … than St. Peter’s in Rome.”

    Most are off-limits to public perusal. If only we adopted London-style blue plaques, at least people would know that places of note are in there somewhere.

    The historic

    The official residence of Los Angeles’ mayor is known as Getty House. Not every mayor has lived at the Windsor Square property — Richard Riordan and Jim Hahn didn’t. Karen Bass does, as did Eric Garcetti and Tom Bradley.

    (Allen J. Schaben / Los Angeles Times)

    Some adobes are survivors from the Spanish and Mexican eras, and they’re found from Calabasas to Whittier, San Fernando to Compton, Pomona to Long Beach.

    A number are closed to the public. The 1852 Gilmore Adobe is one of them, not built by anyone named Gilmore, but named because it sits at the heart of the old Gilmore property that’s now the Farmers’ Market and the Grove.

    The oldest non-Native-American house in L.A. County, the Las Tunas adobe, in San Gabriel, was built in 1776, the same time important people on the other side of the continent were doing some other stuff. It’s where the padres of the San Gabriel mission lived for a time, and it’s reputedly where the first orange seedlings in California were planted.

    In the city of L.A. itself, the grand old man of adobes is the Avila Adobe, built in 1818 by Francisco Avila, once mayor of the city. More than a century later, it became the anchor to the makeover/restoration of Olvera Street.

    To me, the most thrilling of them sits — sat — across from the thrill-ride capital of L.A., Universal Studios. On Jan.13, 1847, on the porch of this now-vanished adobe, two men signed a cease-fire agreement that ended the Mexican-American war in “Alta California,” Mexican California. The treaty’s terms were supposedly proposed by a Californio matriarch named Bernarda Ruiz de Rodriguez, who persuaded the two men to stand down. Andres Pico was a Californio statesmen and acting governor of Alta California, and Lt. Col. John C. Fremont was an American army officer always on the lookout for glory, whatever his orders.

    The original adobe itself, 99 by 33 feet, was taken down in 1900 — it had been latterly used as a veterinarian’s office — and an approximate replica was built but, typically for L.A., neglected. In the 1990s, the MTA, about to build more turn lanes, uncovered the actual foundations of the original adobe, roof tiles, and ceramic floor tiles upon which the 1847 treaty-makers probably walked.

    What to do? Make drivers wait another 90 seconds or so, or pave over one of L.A.’s most significant sites? At least part of it is preserved under glass at the Campo de Cahuenga historic site. Most drivers still turn into Universal City; the “Psycho” house means more to them than the Cahuenga adobe.

    I have a soft spot for the Banning House in Wilmington. Phineas Banning, “the father of the port,” was one of those go-getter Yankees who saw L.A. as a blank slate for the making and the taking. Like a Kansas house landing in Oz, Banning’s 1863 Greek Revival-style house stood out and stood apart in the land of adobes. It’s a miracle it survived to become the museum it is today.

    Getty House is the mayor’s official residence in Windsor Square. For its day — 1921 — it was probably a stylish, gee-whiz place but today it’s a large, rather lumbering-looking mock Tudor house. It was given to the city in 1975 and is probably the most modest edifice to bear the Getty name. In the 1990s, mayor Richard Riordan raised private millions to spruce up the fusty place to make it fit for official receptions and events.

    In 1997, one day after Riordan launched a crackdown on the 18th Street gang, taggers vandalized the place but ha ha, the joke was on them — Riordan didn’t live there. Neither did mayor Jim Hahn, nor for part of his term did Antonio Villaraigosa. Eric Garcetti did, as does Karen Bass now. She was there on an early April morning when a man broke in, and he now faces charges for it. Mayor Tom Bradley lived there with his wife, Ethel, who did wonders with the garden, but was not fond of the house itself.

    In case it had crossed your mind, no, you can’t just drop in. Just ask the accused burglar.

    The horrific

    A Benedict Canyon home on Cielo Drive in Los Angeles where five people were murdered in 1969.

    A 1992 file photo shows the Benedict Canyon home on Cielo Drive where five people, including actress Sharon Tate, were murdered in 1969. It has since been demolished.

    (Reed Saxon / Associated Press)

    Crime sensations come and go — some lost in memory, some trumped by grislier crimes. Even the allure of the Hollywood-plus-homicide formula can dwindle. I once drove around Beverly Hills with Merv Griffin, who was well steeped in local history and pointed out the so-and-so-lived-here spots, and some sinister ones, like the house where actress Lana Turner’s daughter stabbed and killed her mother’s thuggish boyfriend. How much does that 1958 banner-headline crime resonate with anyone but “murderinos” today?

    In its day, the Feb. 1, 1922, unsolved murder of director William Desmond Taylor left Americans both fascinated and morally high-horsing about those sinful Hollywood people.

    Taylor — who had ditched his wife, kids, and his original name — was shot to death in his bungalow in the Alvarado Court Apartments at 404 S. Alvarado in the Westlake neighborhood. When the cops arrived, they found, per The Times, Paramount executives and actors and actresses poking through drawers and closets, and the butler washing dishes as the dead man lay on the floor.

    Clues and evidence were muddled — some deliberately. The rumor that Taylor was a ladies’ man was possibly floated by studio execs to divert any gossip that Taylor may have been a man’s man — that is, gay. A neighbor glimpsed the likely killer and was convinced it was “a woman dressed up like a man.” That woman may have been the mother of the young silent star Mary Miles Minter, who had a pash for Taylor. For a long while, Taylor’s address was a must-see for the more ghoulishly minded.

    For notorious addresses, it’s hard to outdo the Laurel Canyon townhouse on Wonderland Avenue, the site of the July 1, 1981, quadruple murders that birthed movies and TV shows for more than 25 years.

    It has a tabloid-magnet, tawdry cast of characters: four people deep into drugs being beaten to death; a porn actor; a drug-dealing, money-laundering nightclub owner and his bouncer; and a witness who was Liberace’s lover and got plastic surgery to look like the campy Vegas performer. The street name is a character, too, and it tees up the easy tropes about the “dark side of Hollywood.”

    Porn performer John C. Holmes was acquitted of the murders and then died of AIDS. The nightclub owner, Eddie Nash, was acquitted of murder in a second trial after a bribed juror hung the jury in the first one. But Nash pleaded guilty to federal criminal charges, including conspiracy to murder.

    And what kind of neighborhood was this “Wonderland,” where the locals were so used to hearing chaotic noises from the townhouse that when the screaming began at around 4 a.m. on July 1, one neighbor heard screams and saw lights on there, and rather than call police, she turned on her TV to drown out the sound? And another neighbor said with a shrug in his voice, “Who knows who’s been on primal scream therapy or tripping on some drug?” The ugly ’80s in a nutshell.

    Scoot ahead to the 1990s, and a man who was renting the place said that “sometimes I sit in my living room and imagine where so-and-so must have died … but I’m getting a $400 break in the rent, so I’m staying put.”

    I don’t have to spend overlong on crimes that are almost as renowned today as they were 55 years ago, when they happened — the Manson family murders. Actress Sharon Tate and three others were killed in a Benedict Canyon house one night, and the next, a married couple were murdered in their Los Feliz home.

    The rented Tate house, with its ghastly ghosts, was not put up for sale until 1988, and there was a rumor that Tate’s widower, director Roman Polanski, had offered $1.5 million to bulldoze it. In 1994, an investor did indeed tear down the house and start building a Mediterranean villa. (Soon after, You’ve Got Bad Taste, a store near Sunset Junction, was selling what purported to be pieces of wallboard from the destroyed house.)

    The Cielo Drive place has been sold several times since, and the street number changed to wipe the past clean. (There are any number of reasons to change the address of a house — a former president and first lady had three. When Ronald and Nancy Reagan returned from Washington, D.C., in 1989, they had the number of their Bel-Air house changed from the biblically ill-omened 666 to 668 St. Cloud.)

    And the street number of the other “Manson murder” house, where Leno and Rosemary LaBianca were slaughtered, was also changed at some point. An Anaheim couple bought the place in the 1980s for tens of thousands of dollars below the value of “comps.”

    Black and white photo shows a Los Feliz home where a couple were killed by followers of Charles Manson

    A 1969 file photo shows the Los Feliz home where another Manson killing took place. The home’s address has since changed, and it has been sold several times.

    (Associated Press)

    “Nobody would buy the home because of the killings,” said Tina Yuvienco, the new owner. “We figured it was historical — like the Ambassador Hotel where Robert Kennedy was killed.” The place has sold several times in the last half-dozen years. One real estate agent’s note read, “Do research before showing.”

    Winner of the notorious houses stakes for the last 30 years — does “Rockingham” ring a bell? Nicole Brown Simpson and Ron Goldman weren’t murdered at O.J. Simpson’s Brentwood house, but that’s where Simpson ended his melodramatic Bronco chase, where police found a bloody glove, and where guest house guest Kato Kailin heard the three ominous “thumps” on the night of the murders.

    For a time there were O.J. tours; you could cruise past his house in a white Bronco. Neighbors were tickled when the house was bought in 1998 and flattened not long thereafter. (That house number, too, was changed.)

    In the last house in this part of the column, six people died in one of the biggest firefights in LAPD history. But it’s so far from the glamour-and-gore neighborhoods that it hardly gets a second glance.

    It was a little yellow stucco house, and like so many in South L.A. practically elbow-to-elbow with the ones next door. In May 1974, a woman renting the house was offered $100 to let some people stay. “Some people” turned out to be a half-dozen or so members of the SLA, the grandiosely named Symbionese Liberation Army. The urban guerrilla group had kidnapped the teenaged Bay Area newspaper heiress Patricia Hearst three months before, and was on the run.

    It didn’t take long before neighbors took notice — one black man leading a group of white people — and one went to the cops. The cops went looking for the SLA, and the battle commenced.

    Tear gas started a fire, and the fire blew up some of the thousands of rounds of ammo the SLA had cached in the house. Four of the members died hunkered down inside, and two others died running and gunning as they tried to get away. It was broadcast live on L.A. television.

    The address is now a canopied driveway of a large adjacent house.

    The glamorous, or a little bit louche

    The Charles Lummis home, El Alisal in Highland Park

    Charles Lummis built El Alisal with rocks dragged out of the Arroyo Seco.

    (Annie Wells / Los Angeles Times)

    Across the late 19th and into the 20th century, THE “in” address for renowned bohemians and celebrities was a stone house on the lip of the Arroyo Seco. Charles Lummis lived there, a swashbuckling figure whose parties were the Vanity Fair Oscar parties of their day. Lummis was an extraordinary figure — you only had to ask him — but he truly was, an L.A. Times editor, city librarian, pal of Teddy Roosevelt’s, lover, poet, Native American ethnographer, cultural preservationist and founder of L.A.’s first real museum, the Southwest Museum.

    Lummis built his house, El Alisal, with rocks dragged out of the arroyo, and opened it for business, the business of entertaining L.A.’s visiting luminaries. In the hundreds of pages of his guest book are signatures, drawings and verses by his guests: John Muir, Dorothea Lange, Douglas Fairbanks, Ida Tarbell, Carl Sandburg, Clarence Darrow, Will Rogers, and the divine Sarah Bernhardt. The slight slope of the concrete floor made it easy to hose the place down after the parties; Lummis called them his “noises.”

    The Playboy Mansion, in Holmby Hills, is another 1920s mock-Tudor sprawl whose living adornments, Playboy Playmates, and its testosterone toys, like a game room and the legendary “grotto,” enhanced the reputation of the place and of its lord and master, Hugh Hefner, the founder and publisher of Playboy magazine. A pass to “the Mansion” was an entrée to the Playboy lifestyle, with its hubba-hubba mix of famous men and ornamental women, a place where the word “swinging” was used unironically. I visited the place twice, to interview Hefner, and the second time — which was, as I remember, a few years before Hefner died in 2017 — it struck me as run down, rather grimy and neglected. The city has extended something called a “permanent protection covenant” to the place, which is privately owned and used for business promotions and TV productions.

    The closest any house might have come to the world’s conception of Los Angeles in the 1960s converged at a Spanish-style house on North Crescent Heights, home of Dennis Hopper and his wife, Brooke Hayward, an actress and daughter of a rich and troubled family. If you created a Venn diagram overlapping everything that was young and hip and edgy — Hollywood, music, writing, fashion, art — they all converged there, in a bubble-world of boho chic, radical chic, druggy dreams, beauty, daring, and creativity. We shall not see its like again.

    The swingingest place of its day — that day being the 1920s — might have been the house at 649 West Adams Blvd., an address that silent movie fans knew because a couple of their favorites lived there.

    The house was built around 1905 for businessman Randolph Miner and his wife, a dignified socialite. It was yet another of those mock-Tudor houses that had such a vogue for much too long. Miner’s wife, Zulita, a socialite and arts patron, was a great-great-granddaughter of Jose Dario Arguello, a soldier who led the pobladores to settle Los Angeles in 1781 and was briefly an interim governor of Spanish California.

    Black and white cutout collage shows woman in heavy makeup leaning over a rock.

    A collage in a 1915 edition of the Los Angeles Times shows Theda Bara, who was then starring in “Carmen.”

    (Los Angeles Times archive / newspapers.com)

    The couple sought broader social horizons in Europe and around 1917, rented the place to Hollywood’s top vamp, actress Theda Bara. Staid neighbors were there-goes-the-neighborhood shocked. Loose, lurid reports claimed that Bara furnished the house with props befitting her roles, skulls, crystal balls and the like, but a Times story shows her demurely dressed and posing like a house-proud young matron in her new home.

    Bara didn’t stay long, and the next resident turned out to be even more notorious, and not by design.

    Black and white postcard, likely an insurance advertisement, with man in vintage car.

    The comedian Fatty Arbuckle is seen on a vintage postcard from Patt Morrison’s collection.

    The comedian Fatty Arbuckle was earning $5,000 a week and spending like it was his last paycheck, which, pretty soon, it was. His West Adams parties were legendary for their mayhem and Prohibition booze. In September 1921, he threw a party in San Francisco, and an actress named Virginia Rappe died in the hotel suite. Arbuckle was tried three times for manslaughter, and finally acquitted with an apology from the jury, but his reputation was as dead as Rappe. Thereafter, director Raoul Walsh rented the house for a year or so, followed by Arbuckle’s onetime producer, Joe Schenck, and his wife, the actress Norma Talmadge.

    Finally, perhaps exasperated, Estelle Doheny, an ardent Catholic and second wife of oil tycoon Edward Doheny, bought the house to extend their estate. In time, it became a residence for young seminarians and is now part of Mount St. Mary’s campus, on this Boulevard of Broken Dreams and Leases.

    Explaining L.A. With Patt Morrison

    Los Angeles is a complex place. In this weekly feature, Patt Morrison is explaining how it works, its history and its culture.

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  • Adobe New Terms for Photoshop, Illustrator Infuriates Users | Entrepreneur

    Adobe New Terms for Photoshop, Illustrator Infuriates Users | Entrepreneur

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    Adobe’s changes to its terms of use have sparked outrage on social media, as creatives publicly push back against Adobe having full access to the work they create.

    Adobe recently updated its terms of use to clarify that it can access user content automatically and manually “using techniques such as machine learning.”

    The company can use, replicate, or “create derivative works” based on what its users create on Adobe products like Photoshop and Illustrator. It can also look at subscriber content, even if the user is under a non-disclosure agreement, which effectively breaks the NDA, per Apple Insider.

    The language of the new terms also opens the door for Adobe to use content created by subscribers, even pieces protected by NDAs, to train its AI image generator Firefly.

    Related: Adobe’s Firefly Image Generator Was Partially Trained on AI Images From Midjourney, Other Rivals

    In a Wednesday post on X liked more than 71,000 times and viewed by more than 9.5 million people, creative concept artist Sam Santala called out Adobe for its new terms.

    “So am I reading this right?” Santala wrote. “I can’t use Photoshop unless I’m okay with you having full access to anything I create with it, INCLUDING NDA work?”

    Santala noted that he couldn’t talk to Adobe’s support chat, uninstall Photoshop, or even sign in and cancel his subscription unless he agreed to the terms.

    Santala’s post was one in a chorus. Other creatives, from toy designers to movie directors, also publicly took issue with Adobe’s new terms.

    Scott Belsky, Adobe’s chief product officer for Adobe Creative Cloud, responded to Santala’s post and stated: “Adobe does NOT train any GenAI models on customer’s content, and we obviously have tight security around any form of access to customer’s content.”

    The Adobe Creative Cloud has an estimated 33 million subscribers.

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    Sherin Shibu

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  • As deal rumors fly, Alphabet and HubSpot would be a strange pairing | TechCrunch

    As deal rumors fly, Alphabet and HubSpot would be a strange pairing | TechCrunch

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    Reuters reported on Thursday that Google’s parent company, Alphabet, is exploring the possibility of buying Boston-based HubSpot, a CRM and marketing automation company with a market cap of over $33 billion – a number that has been climbing on those reports.

    If such a deal were to happen, the cost would likely be pretty substantial, involving some significant premium over the current value. It would have to be to motivate the company to sell and become part of the search giant. It’s worth noting that the two companies have a relationship already — a partnership to use Google ads to drive sales in HubSpot — which can sometimes be the start of an acquisition discussion like this.

    While Google/Alphabet has been extremely acquisitive over the years, the largest deal that it’s ever made was spending $12.5 billion for Motorola Mobility in 2011. It later sold it to Lenovo for just $2.91 billion, so it would have reason to be gun shy on a much larger price tag. More recently the largest deal involved spending $5.4 billion for security intelligence platform Mandiant in 2022. Google usually stays under $3 billion, so a deal of this scope would be very much out of character for the company.

    When you combine that with the austerity program that most tech companies have been on in recent years, and a warning from Google CEO Sundar Pichai in January that more job cuts were coming, it’s not the type of deal that seems likely in a belt tightening climate, and certainly one that might be tough to justify to employees if those kind of optics actually matter. Yet with a huge cash horde of $110 billion on hand as of the end of last year, it certainly has the cash to make the move if it wants to.

    Another issue the company could face in trying to buy HubSpot is a hostile regulatory environment for large deals. The U.S., the U.K and the EU have been monitoring large deals closely these days. Some, like Adobe’s attempt to buy Figma for $20 billion didn’t make it to the finish line because of competitive concerns. It’s not clear that Alphabet would face those same concerns with a CRM tool. HubSpot faces pretty powerful competition from Adobe and Salesforce, two well-capitalized firms, so this wouldn’t give Google a lock on that market by any means, but if there’s a risk, there’s sure to be a termination fee involved to hedge against that, another factor the company would need to take into consideration.

    The question is what is the likelihood of such a deal coming to fruition and what would it give the companies that they can’t get from the existing partnership. As one analyst said to me, it doesn’t feel likely, but you never know.

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  • OnePlus rolls out its own version of Google’s Magic Eraser

    OnePlus rolls out its own version of Google’s Magic Eraser

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    OnePlus is the latest company to hop on the AI train. The phone manufacturer is rolling out a new photo editing tool called AI Eraser, which lets users remove extraneous objects from their photos. The new feature will be available on a range of OnePlus smartphones, including the OnePlus 12 and 12R, OnePlus 11 and OnePlus Open.

    To use the OnePlus AI Eraser, a person first has to highlight the parts of the image that need removing. These could be random people or a dirty trash can, but they can also be “imperfections” in the photo. Then, AI analyzes that area and creates a background that OnePlus claims will blend into the existing image. If it sounds familiar, it works basically the same as Adobe’s Generative Fill and Google’s Magic Eraser tools.

    However, this is a new venture for OnePlus, which uses its proprietary LLM to power the AI Eraser. “As OnePlus’ first feature based on generative AI technology, AI Eraser represents the first step in our vision to liberate user creativity through AI and revolutionize the future of photo editing, empowering users to create remarkable photos with just a few touches,” Kinder Liu, president and COO of OnePlus, said in a statement. “This year, we plan to introduce more AI features, and we look forward to their upcoming availability.”

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    Sarah Fielding

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  • Adobe previews new AI editing tools | CNN Business

    Adobe previews new AI editing tools | CNN Business

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    CNN
     — 

    Photo-editing software maker Adobe unveiled a slew of new AI-powered tools and features last week at its annual Max event, including a dress that transforms into a wearable screen and streamlined ways to delete elements from photos.

    The company previewed a series of prototype tools that make use of both generative AI and 3D image technology in the Adobe MAX Sneaks showcase. Covering photo, audio, video, 3D, fashion and design, the new capabilities are meant to give the public a sneak peak into early-stage ideas that might one day become widely used components of Adobe products.

    A highlight of the event was Adobe’s Project Primrose, an interactive dress that shifts into different colors and patterns as it’s worn.

    Other previewed items include a tool that automatically detects each object in an image and lets users perform a variety of tasks, labeled Project Stardust. For example, it can spot a suitcase within a photo to then be moved or deleted or predict and prompt likely tasks, such as deleting people from the background of an image.

    A screenshot of Project Stardust, a tool unveiled as part Adobe's annual

    Also on display was Project Dub Dub Dub, technology that can automatically dub audio over a video into all supported languages while preserving the speaker’s voice, as was a new tool that shows Adobe users what the ability to apply text-to-image generative AI tool Firefly to videos might look like.

    Adobe first began adding Firefly into a Photoshop beta app in May, with the goal of “dramatically accelerating” how users edit their photos. It allows users to add or delete elements from images with just a text prompt. It can also match the lighting and style of the existing images automatically, the company said.

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  • Adobe Earnings Are Coming. The Focus Remains on AI.

    Adobe Earnings Are Coming. The Focus Remains on AI.

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    Adobe


    Systems reports financial results after the close of trading on Thursday, but the stock is more likely to move on any tidbits the company shares about its push into artificial intelligence—and the status of its pending $20 billion acquisition of the collaborative design software company Figma.

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  • Try Adobe Creative Apps and Score Courses on Your Favorites for Just $39.99 | Entrepreneur

    Try Adobe Creative Apps and Score Courses on Your Favorites for Just $39.99 | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    If you own a small business, hiring a graphic designer or artist may not be in your budget. The good news is that you can access the industry’s favorite creative apps for a low price, and get access to a course package that’ll help you become proficient in many of them.

    Score the entire fleet of Adobe’s latest and greatest tools for one low subscription fee for three months — just $39.99 in lieu of the usual $447 — for a limited time. That’s 26 different apps for less than $14 a month that you’ll get to take for a test drive. And with the Adobe Creative Cloud All Apps 100GB: 3-Month Subscription and The 2023 Ultimate Adobe CC Certification Training Bundle, you’ll also receive courses showing you how to navigate some of the most popular apps.

    Score access to Adobe Creative Cloud favorites like Photoshop, Lightroom, After Effects, InCopy, Acrobat Reader, and more. You’ll have three months to try them out on your devices, and you’ll also receive 100GB of cloud storage to save your projects as you work within them all.

    Aside from a three-month license, you’ll also get 12 online courses from Intellezy Learning that cover Adobe Acrobat Pro DC, Adobe Illustrator CC, Adobe InCopy CC, InDesign CC, Lightroom (Classic) CC, and Photoshop. They’re geared toward making you proficient in these six apps that’ll level up your design game.

    Plus, if you want to extend your license, these codes are stackable and can be purchased to continue using your Adobe CC apps.

    Enjoy a three-month subscription to Adobe Creative Cloud All Apps + The 2023 Ultimate Adobe CC Certification Training Bundle for just $39.99 (reg. $447) for a limited time.

    Prices subject to change.

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    Entrepreneur Store

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  • Enjoy All the Adobe Creative Cloud Apps for Just $29.99 for Three Months | Entrepreneur

    Enjoy All the Adobe Creative Cloud Apps for Just $29.99 for Three Months | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Finances Online reported that it takes Americans an average of six days to get their business started. If you’re an entrepreneur with a brand-new idea that needs some creative touches, you can make the process even more seamless with a subscription to Adobe Creative Cloud All Apps.

    Adobe Creative Cloud All Apps gives you access to the fleet of Adobe essentials — over 20 creative apps that include everything from Photoshop to Fill and Sign. And new customers can currently score a three-month subscription with 100GB of cloud storage for just $29.99 — the best price available online — for a limited time. No coupon code is required, and you can stack multiple subscriptions if needed.

    Adobe Creative Cloud All Apps is a one-stop shop for all things production and design, making it a must-have for busy entrepreneurs wearing multiple hats. This subscription includes more than 20 of their most popular and widely used applications, perfect for photography, social media, and graphic design.

    You’ll get access to Photoshop on your device, which has a wide range of uses for nearly any entrepreneur, and popular photo-editing apps like Lightroom and Lightroom Classic. There are also apps for audio recording, mixing, and restoration, like Audition, InCopy, which helps you make text edits, and Adobe Fresco if you need to draw or paint on touch or stylus devices.

    For those not in creative fields, there are also important applications like Adobe Scan, which recognizes text automatically, and Fill and Sign, which helps you easily fill, sign, and send forms. Acrobat Reader is also included, making dealing with PDFs more convenient.

    New customers can snag a three-month subscription to Adobe Creative Cloud All Apps 100GB (or stack multiple for an extended subscription period) for the best price online, just $29.99 (reg. $247) — no coupon necessary.

    Prices subject to change.

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