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McQueen creative director Seán McGirr evokes a Victorian Gothic feeling in his winter 2025 campaign, and he does so with nothing more than his designs, some models, and a stark white background. The successful result speaks to McGirr’s creations—silk georgette ripples and raw-edged lace—the models’ physicality, and the photography by Glen Luchford, all of which come together for an eerie modern Gothic effect.

McGirr looked to the 19th-century provocateurs for his winter 2025 collection and corresponding campaign. Oscar Wilde, Vesta Tilley, and Romaine Brooks are just some who provided inspiration, their spirit and unique forms of expression guiding McGirr’s own creative process.

“The collection was rooted in the uncompromising self-expression of independent thinkers, exploring the tension between tradition and transgression,” said McGirr in a statement. “Their spirit of progressivism feels pertinent now, inherent in modern questions of character, identity, idealism and gender.”

Katseye has great jeans…and the six-member pop group is joining forces with Gap to show them off. In the brand’s new campaign, “Better in Denim,” the women model their denim styles, many of which feature a low-rise fit with waistbands that hit far below the belly button.

But if you’re just admiring the images from the “Better in Denim” campaign, you’re missing out on half the fun. An accompanying video features the girls in action, dancing to “Milkshake” by Kelis, showing the movement of the clothing, a testament to the fact that Gap denim is not just meant to be worn, but also lived in.

Burberry embarks on a journey through London for the brand’s autumn 2025 campaign, following the route of a double-decker bus as it travels from one landmark to another. “Think of it as a guided tour of this incredible city,” says the brand’s chief creative officer, Daniel Lee.

But these tourists have ditched their fanny packs and selfie sticks for more high-end duds, specifically pieces from Lee’s autumn 2025 collection. Models—including TikTok sensation “Bus Auntie” and rapper Jimothy Lacoste—take in the sights while dressed in leather coats and padded jackets. They carry the brand’s new Strand bag and explore in the Cavalier boots and Matrix sneakers.

Destinations like the National Gallery, the London Eye, and Trafalgar Square act as backdrops—and classics like the Burberry check and trench coat adorn the passengers. “It’s the personality of its people that makes London feel so unique,” adds Lee. “Something you’ll find woven into the very fabric of Burberry.”

For fall 2025, Chanel is going back to its roots with a campaign shot by Mikael Jansson and set on the cobblestone streets of Paris. Mona Tougaard models with café awnings and the Eiffel Tower in the background, the Georges-Eugène Haussmann-designed streets serving as her runway.

Similarly, the clothes feature many classic house codes. Tweed is represented in various forms, like a sleeveless jacket, a dress and coat set, and rendered in gold for a pair of wide-leg pants. The pearls are just as plentiful, though these aren’t your grandmother’s strands. For fall 2025, Chanel supersized the gem, stringing them on a necklace, but also turning them into a cross-body bag and even imitating one for the heel of a boot.

But much like Paris itself, while Chanel has evolved with current times, it still remains true to its origins. It’s modernity that honors tradition, the Chanel allure reinvented.

From Paris to New York, Tougaard is traveling the world in the name of fashion. She next finds herself in the city that never sleeps, alongside Xiao Wen Ju and Diana Silvers for Marc Jacobs’s new campaign, titled “Joy.”

Original artwork by David Shrigley, Hattie Stewart, and Derrick Adams decorate the images, captured by Nick Newbold. Tougaard shows off the suede Dakota satchel in front of Adams’s die, while Ju holds the new Cristina bag in front of pink Shrigley stripes.

Also on display is the 72 Spring Sneaker, a vintage-inspired shoe worn by the models throughout the campaign. Silvers has them on for a trip to the playground, where she enjoys a spin on the merry-go-round, perfectly encapsulating the campaign’s joyous theme.

“Velvet Heat” is not a typical campaign. There was no set, nor a script. Photographer Mert Alas simply followed Kate Moss around Los Angeles. The result is almost a photo diary, a day in the life of a top model.

Moss drives down a street resembling Rodeo Drive in a convertible, her brown fur blowing in the wind. She spends some time by the pool with Chloë Sevigny. Frankie Rayder, too, makes an appearance, dressed either in a power suit or nothing at all.

Of course, Anthony Vaccarello clothes all the moments; the silk skirt, trailing after Moss, and the leather jacket paired with it. The sunglasses, seen in almost every shot, bear the YSL logo, as does the rouge quilted Icare tote Moss clutches in the sand. But it all feels like an extension of Moss, her schedule, her wardrobe, and her friends.

If you’re facing anxiety surrounding the end of summer, look no further than the latest Tory Burch ad. Captured by photographer Jamie Hawkesworth and featuring pieces from the brand’s fall/winter 2025 collection, the images effectively create anticipation for the upcoming season of cool-weather dressing.

Lulu Tenney, Nora Attal, and more models star alongside the Tory Burch Romy shoulder bag, the new Kira Turnlock bag, and, of course, the Reva ballet flat, which received an update not too long ago. Meanwhile, soft wools, cashmeres, and tweeds, captured in a warm, golden-hour glow, promise a cozy fall and winter that’s just around the corner.

Miu Miu little sis, Prada big sis. Just days after Miu Miu debuted a campaign starring Kylie Jenner, the brand often referred to as its big sister, Prada, is taking the role very seriously, placing Kendall Jenner at the center of its own fall/winter 2025 campaign.

Titled Prada Motion Pictures, the photos represent the intensity of dynamic life in motion. Models move through the camera frame as if being captured serendipitously on the street. Together, they form a collective, and a very well-dressed one at that.

Jisoo is returning for a fourth season with Self-Portrait, starring in the brand’s autumn/winter 2025 campaign, once again shot by Drew Vickers. Like the pre-fall 2025 campaign, also featuring the pop star, these images employ AI generation, as Jisoo is seen galavanting around imagined cities of the future.

Dark, mysterious, and covered in neon lights, we get a glimpse into the Tron-like worlds conjured up by Vickers, Jisoo, and Self-Portrait’s creative director and founder, Han Chong. Jisoo’s demure clothes contrast her grungier surroundings. A black crepe mini dress is finished off with bows on the shoulders and a hem of rosettes, while a lace mini dress dips low down her back. A black, fur-cuffed jacket adds a touch of ’90s, suggesting that even in the future, we will still crave nostalgia.

Kylie Jenner leads the multi-disciplinary cast of Miu Miu’s fall/winter 2025 campaign. Set against a rotating moiré silk backdrop, the focus remains on the clothes, though it’s impossible to ignore the parade of famous faces, including actor Myha’la, rapper Cortisa Star, and musician Towa Bird, among others.

Jenner’s vacant eyes stare down the camera as she shows off a mossy green knit set, a fur stole, and a Solitaire bag hanging from the crook of her arm. It’s not the usual ensemble one is used to seeing on Jenner, but the Miu Miu collection is all about subverting obvious displays of sexuality into more subtle forms.

Even Myha’la’s satin lingerie-adjacent dress doesn’t scream sensuality. Of course, her knit socks aid in covering her up, as does the fur stole she carries, which almost functions as a source of protection. The actor’s bag of choice is a mint croc Beau, a style seen throughout the campaign in a handful of pastel colorways.

Forty-two individuals star in Gucci’s fall/winter 2025 campaign, titled the Gucci Portrait Series. Each character has their own story, shaped by their age, background, and experiences, and portrayed through shots by Catherine Opie.

Clothing has long been an expression of identity, but the phenomenon is heightened here, where the choice of a purple heel or black glove becomes an assertion. We want to dive further into these characters, but all we have is this one outfit, comprised of pieces from Gucci’s collection.

Based on the spirit of sprezzatura, the clothing exude effortlessness, though not at the expense of details. The Gucci horsebit pops up throughout, adorning a shirt pocket or acting as a tie. Lace breaks up a long-sleeved purple dress, or lives on its own as a top. The colors range from vibrant orange to more muted neutrals of gray and brown, proving there truly is something for everyone to tell their story.

The anticipation of the trip ahead, the rhythmic patter of tourists’ feet pierced by the whistle of an incoming train, heat from the sun shining down through the glass panels—designer Nicolas Ghesquière evoked these sensations and more when he staged the fall 2025 show for Louis Vuitton at Gare du Nord in Paris last March. And when it came to the collection’s corresponding campaign, Ghesquière and photographer Ethan James Green returned to the narrative of travel.

House ambassadors Emma Stone and Jung Ho-yeon star in a series of images, as does Ghesquière’s newest It bag, Express, a design that embodies sophistication, functionality, and a sense of adventure. The bag is by the side of both actors as they lounge on an array of couches that seem to have been plucked from different eras. A midcentury-modern sofa allows for the perfect, sleek background while a more ornate, gilded seat transports both women to Versailles. The Express is available for pre-order now on louisvuitton.com.

The fall 2025 collection, with its rich textures and detailed fabrics, helps tell a story—perhaps of women who have reached their destination after a long journey. Tired and grateful, they fling themselves onto, and find comfort in these sumptuous couches.

The high energy of the Blackpink Deadline World Tour slips away as Jennie goes for a quiet stroll in the serene gardens of the Palais-Royal. Dressed in head-to-toe Chanel, specifically from the brand’s fall/winter 2025/26 pre-collection, the K-pop star surveys the grounds Gabrielle Chanel herself used to frequent with her friends, Colette and Jean Cocteau.

A sweet blue-and-pink knit set is contrasted by over-the-knee leather boots, while a beret tops a chic look of jeans and a collarless leather jacket. Inspired by the masculine-feminine styles of ’90s rom-com heroines, Jennie embodies each character—the popular girl surveying her domain, the office big-wig in her chic neutral set, and the rebel with her stoic stare.

“The ’90s have always spoken to me,” Jennie says. “Not just the fashion, but the mood and the spirit. I love how women in rom-coms from that era felt strong and vulnerable at the same time. There’s a playfulness in how they dressed, and such a perfect mix of feminine and boyish. It’s romantic yet preppy, and that’s something I love incorporating into my own style.”

Juergen Teller references his 1999 W Magazine series, “The Clients,” in Balenciaga’s winter 2025 campaign. The brand’s high-end clientele acts as the inspiration for the shoot, with Nicole Kidman, Isabelle Huppert, Claudia Schiffer, Patrick Schwarzenegger, and more playing the part of the elite few who shop Balenciaga couture.

Set within the suites, salons, and stairwells of a gilded hotel in Biarritz, France, the background acts as a natural environment to some of the ensembles, while humorously contrasting others. Kidman looks at home, lounging on a bed in a black lace dress, but a puffer-adorned, stone-faced Huppert seems completely out of place.

Elsewhere, Schwarzenegger shows off Balenciaga’s collaboration with Puma, embodying an athlete on a post-victory holiday. Perhaps later he’ll meet up with Schiffer’s off-duty model, dressed in jeans and a black leather corset top.

In honor of its centennial year, Fendi is relaunching its Spy Bag, the iconic accessory originally released in 2005 by Silvia Venturini Fendi. One of the defining accessories of the aughts, the style was often seen on the arms of Gwen Stefani, Nicky Hilton, Sarah Jessica Parker, and more It girls of the day. More recently, Rihanna and Bella Hadid have scooped up their own Spy Bags. Now, there’s no need to scour The Real Real to find the piece pre-owned.

In honor of the relaunch, Fendi tapped model lookalikes, Amelia Gray and Gabbriette, along with Xiao Wen Ju, to star in a campaign shot by Stevie Dance. Fittingly, the campaign takes on the POV of a collector attempting to track down the must-have accessory. But this relaunch means scoping is no longer necessary. Offered in two sizes and a variety of finishes, there’s a Spy Bag for everyone.

In a highly digitized world, one can always count on Wes Anderson to revel in the beauty of the analog. For his second campaign with Montblanc, the auteur enlisted a cast of his frequent collaborators, including Michael Cera, Rupert Friend, and Waris Ahluwalia, to join him in a short film celebrating the simple, timeless pleasure of writing. Anderson himself stars in the wry clip, titled “Let’s Write,” which immediately immerses the viewer in his familiar visual universe, filled with witty references, lush interiors, and playful self-deprecation.

“Let’s Write” returns to the snowy Montblanc Observatory High-Mountain Library (featured in Anderson’s first collaboration with the iconic German brand), and adds a whimsical new location to the story: the Montblanc Voyage of Panorama, a staged train car traversing locations including Venice and Egypt.

Along the “literal, metaphorical, and poetic journey,” Anderson and friends demonstrate the understated luxury of Montblanc products like the new Writing Traveler Bag, a historic Minerva pocket watch, the brand’s classic Meisterstück pen, and the “SCHREIBERLING”—a fountain pen designed by Anderson himself.

Discover more at montblanc.com.

There’s a conversation at play in the new Saint Laurent men’s campaign. It’s held between the recklessness of youth and the wisdom of age; actors Aaron Taylor-Johnson and Christopher Walken stand on each side of the spectrum.

Taylor-Johnson’s images are especially cinematic, harkening back to photos of Yves Saint Laurent himself in the 1970s. Glen Luchford, who shot the campaign, also looked to Robert Mapplethorpe as inspiration—plus the American photographer’s own 1983 campaign for the label.

Dressed in leather pants and those thigh-high boots made famous by Alexander Skarsgård, Taylor-Johnson stretches and moves his body. There’s something erotic about the images, but also unsettling, strong yet vulnerable, and nonetheless elegant.

Walken’s images, in contrast, exude a sense of confidence that only comes with time. He too wears leather in the form of a long trench and a worn-in bomber. The actor stands alone in a studio, commanding attention with simply his expression and understated gestures. Together, the two actors and their respective images tell a story of the internal process of aging.

Butter yellow might be the emerging color of summer, but Louis Vuitton is making the case for buttersoft leather to be the fabric. Unveiled by Pharrell Williams during his fall/winter 2025 men’s collection for the brand, the Buttersoft Sneakers are returning, this time in a campaign alongside LV ambassador Callum Turner.

As the name suggests, the footwear is made from butter leather, available in twenty-four variations, meaning there’s something for everyone. Created in a puffy silhouette, the shoes feature an LV on the sides and a subtle silhouette of Williams’s face on the tongue. On the back, one can find an embossed lobster, a reference to the designer Nigo, who co-created the fall/winter 2026 show with Williams.

All these easter eggs mean the Buttersoft Sneakers are for those in the know. Still, the simple design makes them a wardrobe staple, whether you get them in versatile white, or the more conspicuous logo-covered brown.

It’s a women’s world at Givenchy. For her first campaign as creative director, Sarah Burton enlisted Kaia Gerber, along with Babygirl director Halina Reijn, who not only photographed the images, but stepped in front of the camera as well.

The trio of photographs tells a story: Gerber as the young ingénue and Reijn as her director, the two working together to get the best scene possible.

“Kaia Gerber and Halina Reijn captured something I love about how creative women collaborate,” Burton said in a statement. “The idea behind my first campaign for Givenchy was to focus on the friendship between a film director and an actress. I wanted it to celebrate the female gaze.”

Roberto Rossellini’s Journey to Italy was on the mood board for Emilia Wickstead’s pre-fall 2025 collection and corresponding campaign. Starring actress Thomasin McKenzie, the garments in the ads are simple but strong, with a sense of classic elegance that one could imagine Ingrid Bergman wearing in the film in 1955—but that feels just as natural in 2025.

McKenzie shields herself behind the collar of a black shirtdress in one shot, but finds power in an embellished gold number and stares down the camera in another. The images, captured by Phil Hewitt, focus on the actress and the clothing, playing into the collection’s timelessness and turning McKenzie into a classic, old Hollywood star.

Late last year, Chanel presented its 2024/25 Métiers d’art collection in Hangzhou, China—so it was only fitting for the house to return to the capital of Zhejiang province to shoot the accompanying campaign. There, brand ambassadors Tilda Swinton and Liu Wen were joined by model Lulu Tenney among the misty landscapes, which add a certain aura to the images by Mikael Jansson.

The clothing matches the atmosphere. Sumptuous leather is as inky-black as the water in the background. Floral embellishments invoke the surrounding nature, while a pleated satin jacket in ivory reflects the light just like the lake reflects the sky. Of course, accessories are on display as well, in the form of quilted leather travel bags and necklaces by the goldsmith Goossens.

The campaign continues a conversation between two continents and cultures. It places the romanticism of Paris in the artistic West Lake of Hangzhou, long known for its poets and artisans. It connects Lake Xihu with Coco’s apartment on 31 rue Cambon, in its beauty and intrigue.

Jeremy Allen White has joined the Louis Vuitton family as the brand’s newest house ambassador. After attending both this year’s Met Gala and SAG Awards in the French label, it’s about time they make things official.

“Jeremy’s got a quiet confidence and authenticity that you can’t fake. It’s effortless,” said Louis Vuitton’s men’s creative director Pharrell Williams. “At Louis Vuitton, it’s about real people who move culture forward—and Jeremy lives that. We’re proud to welcome him into the family.”

It’s festival season in England, and Burberry is celebrating with a campaign, or rather, a “collage” as chief creative officer Daniel Lee puts it. “Candid moments capturing off-duty fans and headline acts in between gigs,” he describes Drew Vickers’s images.

Faces from the worlds of music and modeling star in the collage/campaign, which is set against a backdrop of sound systems, stages, and, of course, a whole lot of mud. British producer and DJ Goldie makes an appearance, as do Glastonbury regulars Alexa Chung and Cara Delevingne, armed and ready with their Burberry-check rain boots.

Liam Gallagher also stars in the images, alongside his three children, Lennon, Molly, and Gene. The Oasis singer models his own Burberry parka created by former creative director Christopher Bailey for the brand’s spring/summer 2018 collection. The design will be reissued for a limited run in stores and online in July.

Emily Ratajkowski goes about her day in Cannes, France—supported in all her tasks by the Gucci GG monogram. The design manifests itself in many ways throughout the campaign, shot by Daniel Arnold. It’s plastering a set of luggage beside her on a yacht, or adorning her mini Ophidia Boston bag as she pulls out a disposable camera.

There’s also the Gucci Giglio, a design that made its debut during the brand’s cruise 2026 show in Florence back in May. The piece, which draws on archival codes and heritage techniques, is utilized by Ratajkowski for an afternoon at the beach, no doubt stuffed with her day’s selection of books.

Bottega Veneta is celebrating 50 years of the house’s iconic leather weave, Intrecciato, with a campaign that pays homage to the technique’s handcraft. Titled “Craft is our Language,” the images star some of the most prominent creatives today, including Jack Antonoff, Lauren Hutton, Vicky Krieps, Julianne Moore, and Zadie Smith. The famous faces are paired with shots of hands—fingers bending into hearts, clutching a glove, grasping another—saying so much with simple gestures.

It’s a celebration of hand gestures as a universal language, one that can connect people across generations, cultures, backgrounds, and contexts. The same can be said for Intrecciato. First introduced in 1975, the woven leather has experienced a fruitful fifty years representing Bottega. In 1980, Hutton even carried an Intrecciato clutch in American Gigolo, marking a turning point for the technique, and making her appearance in the campaign all the more notable.

The history lesson continues with the campaign’s inclusion of Edward Buchanan, who acted as Bottega’s design director from 1995 to 2000, and introduced the brand’s ready-to-wear in that time. Hutton and Buchanan’s appearances in the campaign prove that as the brand’s newly appointed creative director, Louise Trotter, embarks on her journey at Bottega, she will be looking towards its past as she pushes into the future.

Self-Portrait’s pre-fall 2025 campaign may be inspired by the ’60s, but it is distinctly modern. Starring K-pop star Jisoo and shot by photographer Drew Vickers, the images feature AI-generated backdrops that feel both nostalgic and futuristic. The result finds Jisoo in a kind of dreamscape, a doll dressed up in her bows and lace, floating between the hyperreal and synthetic.

“We’ve always used our campaigns to tell stories, but working with Drew and this kind of technology let us blur the line between what’s real and what’s imagined,” says Self-Portrait founder and creative director Han Chong. “The AI wasn’t there to replace anything, but to build new worlds for Jisoo to inhabit. It felt like the perfect way to reflect the mood of the collection: familiar but surreal, nostalgic but completely new.”

Fans of Doja Cat and Marc Jacobs are in for a treat with the brand’s new pre-fall campaign, which seamlessly blends the adjacent worlds of music and fashion. Not only do the images star the singer, but the accompanying video features a sneak peek of Doja’s newest song “Jealous Type” from her upcoming album, Vie.

The campaign, titled Staycation, stars Doja in and around New York City, showing off myriad Marc Jacobs bags including the Snapshot, Chain Sack, and the newest version of the brand’s Dual Bag.

While many might not think “vacation” when they imagine the hot, concrete streets of NYC, Doja argues location is irrelevant when it comes to getting away.

“Being on vacation isn’t about where you go,” she says. “It’s about how you show up—whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a more perfect stage to preview my new music, where retro glam meets a little soul.”

Louis Vuitton’s pre-fall menswear campaign takes you on a voyage—one where the journey is just as important as the destination. Creative director Pharrell Williams references the golden age of transatlantic travel, when men dressed up for a cross-continental cruise. But there is still an undoubted modern edge with some distressed textiles and sea-inspired prints.

The collection is split into two chapters: transit and arrival. The transit wardrobe focuses on classic tailoring and legacy sportswear, with colors representing the sunset and sea. It’s relaxed yet refined, featuring naval iconography and materiality that mimics a yacht’s plush yet polished interior.

The arrival wardrobe, meanwhile, looks towards the beach and pool—activities to be enjoyed upon docking. Miami is a key inspiration here, with day and loungewear rendered in pastels and lightweight fabrics. It’s all about the stylish ease of the off-duty look.

Valentino’s pre-fall 2025 campaign came with a letter from Alessandro Michele titled “The Poetics of Everyday.” In it, the creative director criticizes this “era of violent uproar, of shouting images, of words chasing after other words without ever taking root,” in which we currently find ourselves. The accompanying campaign attempts to provide a more lasting gaze, one “capable of lingering upon the infinitely small, on seemingly insignificant gestures, on those everyday routines that connect us with the pattern of life.”

In a series of images shot by Glen Luchford, Amelia Gray, Kai Schreiber (who made her runway debut at the Valentino show in Paris in March), Sophie Thatcher, and more are the enigmatic stars. The campaign provides a snapshot into their lives as they frequent a city block. Gray plays with a yo-yo while Schreiber attempts to solve a Rubik’s Cube. Everyone is caught in action by the lens. It’s a “static point of view that may scan the poetical density of what nestles in the ordinary,” according to Michele.