CMT’s breakout star Ashley Cooke isn’t just playing her cards right—with ace, her bold new nine-track project, she’s straight-up dealing from the top of the deck. Produced by sonic sorcerer Dann Huff (you know, the mastermind behind Taylor Swift and Keith Urban’s bangers), ace is Ashley’s wildcard: honest, unfiltered, and totally unbothered by those 3 a.m. “u up?”, boy-troubling texts that really should’ve stayed in the drafts. Across the past two and a half years, Ashley’s been shuffling through some real-life plot twists—from heavy family health scares to heart-on-sleeve boy drama—and somehow turning it all into melodies that hit like a hug and a slap at the same time. ace drops right on the heels of her debut shot in the dark, where she teamed up with the queen of feel-good, Colbie Caillat (yes, Miss ‘Bubbly’ herself), and country’s tattooed crooner Brett Young. But make no mistake: ace isn’t just a follow-up, it’s a full-on glow-up. A melodic diary soaked in grit, grace, and growth—proof that Ashley’s not bluffing. She’s all in.
We caught up with Ashley to chat about working with Dann, the three BookTok reads that perfectly sum up ace (spoiler: one’s now gorgeously signed), and all the behind-the-music tea.
Hi Ashley! The last time we talked was around the release of ‘the f word,’ which is now landing on your ace project—a song about swapping in “forever” with a wink and a sigh. Four months later came its sister single ‘swear words.’ How do those two songs sit beside each other for you now?
Both ‘the f word’ and ‘swear words’ sit in a storyline apart of the ace project and are very real chapters for me. ‘the f word’ is the honeymoon phase – a real moment when I accidentally blurted out that I wanted to marry someone to his mom our first time meeting. Then you get further down the story to swear words, when you start to fall apart a bit and realize words won’t fix it.
The ‘swear words’ visualizer is so stunning—that scene with the muse packing boxes while you sing in the corner feels like public heartbreak meets closure. The fading silhouette moment? Genius. How did that concept come to life?
Thank you! The team at Big Loud, Brayln Smith and Caleb Donato, really crushed the concept. It takes a team that really gets the music and deep dives into it to create beautiful visual art, too. I’m so proud of it. And it was so fun getting to work with my friend John Sansone on it!
We have to talk about that Ne-Yo moment at the Spotify event—you went from covering ‘So Sick’ on tour to singing it with him. What was that full-circle experience like?
Oh, it was so incredible. I met him earlier in the week when he was side stage for my Riverfront Stage performance. I got off stage, sweaty and on a post-show high, and stumbled into Ne-Yo and immediately was like “there’s no way.” We became friends, and he popped up with me later that week! Wild. I still cover ‘So Sick’ occasionally, and it has a whole new meaning now!
You’ve been on tour since August, and your merch always feels like a love letter—even when it’s something fans buy at a show, not straight from your hands. How do you keep that personal energy in every piece, from the handwriting details to the design choices?
Ya know, after doing this for a few years, I’ve realized all we really have as artists are personal touches. Whether that be in lyrical honesty or handwriting on merch.. It’s something little that I want people to feel like they’re a part of, and that I really put in the effort to make it special. They’re spending hard-earned money to not only come to the show but to buy merch. It means a lot to me, and I want them to know that.
Speaking of personal touches, your Instagram dump gave us a peek at a new tattoo of an ace playing card (which we’re obsessed with). What’s the story behind it? And if you had to tattoo one lyric from the ace project just below it, which would you pick?
It might be my favorite tattoo yet, minus my dad’s hand in the 🤟 sign. I’m a big dad’s girl. Growing up, one of the nicknames my dad gave me was “ace.” I really don’t know if it was because it’s kinda my initials or if it’s his love of blackjack, but it meant a lot to me – enough to want a tattoo of it. Lyric-wise… I’d probably tattoo “tell me when the sunshine and roses show up…” from ‘gettin’ old.’
You also scored a signed copy of Tuesdays With Morrie by Mitch Albom, so we know you’re a certified book girlie. If you could curate a three-book reading list for this ace era, what’s on it?
For this ace era… great question.
I’d say:
- Tuesday’s With Morrie (life lessons, bittersweet, leaves you reminiscing)
- Untamed by Glennon Doyle (each chapter tells a different story from the same voice, similar to the tracks on ace)
- Anything Colleen Hoover (ace has a big undertone of the story of a relationship from start to finish – the honeymoon phase, the falling apart, the rendezvous after the breakup, the spiral of seeing him with someone new, the “I’m gonna be alone forever” thought… CoHo books are great with those stories.)
Now let’s talk fashion—you recently attended The Victoria’s Secret Fashion Show in Là Fuori and Jenny Bird (we’re not jealous, just in awe). What was that whole experience like from your perspective?
It was magic. Not only did I have a custom dress in my favorite color, but I got to sit front row and see the show up close.. I’ve been a VS fan forever, and it’s always an honor to get to attend.
‘tin foil hat’ is such a fun and cheeky nod to the way we spiral over love—and that music video with the full red-string board moment? Peak detective energy. You mentioned before that you’re a Pinterest girlie—what’s your most chaotic or inspiring board right now?
I love Pinterest. Truly, it helps me make sense of the chaos in my brain, haha. I have well over 15 boards that I keep adding to; it’s the best tool to brainstorm. It’s been helping me make sense of album 2 👀
You worked with Dann Huff on this project, who’s basically a legend, with credits from Taylor Swift’s Red to Michael Jackson and Rascal Flatts. What do you feel he brought out in your sound this time around?
Dan truly is a legend, and even more so because he doesn’t think so, haha. He’s the most humble, wonderful person and has a true gift. He just gets it. He can read my mind and the room simultaneously. and to be able to do that for so many artists again and again – it’s truly a divine gift and I’m so, so honored to have his hands and ears on my next chapter of music
Finally, ‘(my worst fear)’ closes the project on such a vulnerable note—it’s that anthem for overachievers who secretly just want to be loved. How did this song come together, and why did you choose it as the closing chapter of ace?
This was a really vulnerable song to write with some of my favorite writers/close friends. I got honest about my deepest fears, most of which boil down to “ending up alone” – and I don’t mean just not having people around me, that’s a given almost every day, I mean being deeply, soulfully unknown. This career is an absolute blast, and most days I feel on cloud 9, but it comes with a lot of sacrifice and missing big moments with your closest people, and you start to drift if you’re not careful. This song is written from a POV that (thankfully) I haven’t experienced, but it’s how I think I’d feel in the future if my worst fear became my reality. It felt like the perfect last song because it’s the fear that crossed my mind the most after losing important people to me over the last 2.5 years, and that’s shaped this era quite a bit.
Just like any good card player keeps their ace close, which tracks from ace are you keeping tucked tight to your chest? Tell us your top picks over on Twitter, Instagram, and Facebook—we’re watching. And don’t think we missed that little “album 2 👀” wink from Ashley…because bestie, we definitely caught it. The deck’s not done dealing yet. ♠️✨
TO LEARN MORE ABOUT ASHLEY COOKE:
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