Tag: academy-awards-tag/oscars

6 Nicole Kidman, 1997

At first glance, there doesn’t seem to be too much controversial about Nicole Kidman’s 1997 Christian Dior gown, a satin chartreuse-coloured couture creation by John Galliano, who had recently been appointed creative director for the design house. But it marked a landmark moment for the Oscars red carpet. “The dress was magnificent, but it was a polarising colour, and unfortunately for Nicole Kidman, this was the time where, thanks to Joan Rivers, the red-carpet critic was really rising,” says Mulhearn. Rivers, who had hosted E!’s pre-awards show since the mid-90s, called it “the ugliest dress I’ve ever seen”.

She didn’t stop there. “She literally put her finger down at her throat on TV, which was so outrageous in itself, but what it also did was terrify all the actresses on the red carpet, making them start to question their own taste and doubt their choices.”

No-one wanted to be Rivers’ next target, so stars increasingly started to rely on personal stylists to dress them. “That’s really when the commercialisation of the red carpet came to the fore,” says Mulhearn. “Then, except for a few exceptions, it turned into the boring parade of pretty dresses that we saw from 2002 to 2010.”

Given its historically resonant and emotional storyline, RRR’s resounding success in India is hardly surprising. However, its popularity with global audiences – winning a place on several “best films of 2022” lists – is unprecedented. It has become the highest grossing Indian film ever in Japan, since its release in late October. The New Yorker, in an interview with the film’s director SS Rajamouli – who won best director at the New York Film Critics Circle Awards in January – described it as “[a] joyously over-the-top action-fantasy,” while Rolling Stone declared it the “best – and most revolutionary – blockbuster of 2022”.

The film owes its success, in no small part, to its musical centrepiece, which Variety called “a movie-music adrenaline blast”. Naatu Naatu made Indian cinema history by winning the Golden Globe for best original song in January, defeating major contenders like Rihanna, Taylor Swift and Lady Gaga. With an Oscar nomination for best original song, and a slated performance at the Academy Awards ceremony this Sunday, interest in the song is at an all-time high.

Social media phenomenon

While viewers in India have been humming the words and dancing to the tune, do they think this is unique or extraordinary? Perhaps not. Anand Krishnamoorthi, a sound designer working on south Indian films, while calling this song “trippy and enjoyable,” tells BBC Culture; “As Indian moviegoers, we have definitely heard better, whereas for an audience not so familiar with our kind of films, it may be fresh.” But there is no doubt about its impact. As Reem Khokhar, an Indian writer who set herself a dance challenge for an entire year, tells BBC Culture; “There was a raw, frenetic energy that just exploded on-screen, I haven’t enjoyed watching a song so much in a long time.”

Krishnamoorthi is, however, delighted that an Indian song has been nominated for best song at the Oscars. This has only happened once before, when composer AR Rahman won for Jai Ho from Slumdog Millionaire (2009). But that film was not strictly Indian, having been directed by Danny Boyle, along with a mostly British crew.