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Tag: 888 HOLDINGS

  • 888 Initiates US B2C Strategic Review with Sale or Exit as Outcome

    888 Initiates US B2C Strategic Review with Sale or Exit as Outcome

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    British sportsbook and gaming company, 888 Holdings, has announced the termination of its partnership with Authentic Brands Group, through which it had licensed the Sports Illustrated (SI) brand for its casino and sportsbook efforts.

    At the same time, the leading betting and gaming company with globally recognized brands like 888, William Hill, and Mr Green broke the news that it would be assessing options to either exit or sell its direct-to-consumer operations based in the US.

    The decision comes in the context of the low margins and strong competition recorded by the business-to-consumer division, and at a time when FanDuel and DraftKings continue to cumulatively dominate more than 60% of the market.

    The London-listed company could not confirm a timetable for when the review would be completed. At the same time, they could not give assurances regarding what the outcome of the review might be, other than that the US business-to-business operations would remain unaltered.

    The Current Structure Will Not Optimize Returns

    888 explained that the “current structure” would not be able to optimize returns, thus deciding to initiate the strategic review. 

    Company chief executive officer Per Widerström further spoke about his focus on making sure that the group “is set up to deliver strong value creation in the coming years.”

    He added that, in the US, the intense competition and ongoing need for scale equals a need for massive investment to be profitable.

    Widerström also spoke about their partnership with Authentic which, as he described, “has consistently driven strong demand for the SI brand across both consumer experiences and product offerings.”

    The CEO mentioned several “record-breaking months for SI Casino” which underscored the strength of the Sports Illustrated brand. 

    Nonetheless, despite the recorded successes, the company deems it “unlikely” to be able to achieve the necessary scale in the US market that would lead to “positive returns within an accelerated time frame”.

    According to the terms of the As termination agreement, 888 will pay $25 million in cash. An additional $25 million will be paid between 2027 and 2029. 

    SI-branded business operations will not be interrupted during the strategic review. Shareholders will be updated on their plans in late March. In February, 888 announced the launch of a Control Centre safer gambling tool in Ontario.

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    Melanie Porter

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  • 888 Holdings clocks 165% H1 2023 revenue surge, but reports $42 million after-tax loss | Yogonet International

    888 Holdings clocks 165% H1 2023 revenue surge, but reports $42 million after-tax loss | Yogonet International

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    British bookmaker 888 Holdings has reported a 165% growth in revenue for the first half of 2023, amounting to £882 million ($1.12 billion) and Adjusted EBITDA surged by an impressive 211%, reaching £155.6 million (about $198 million). Despite its impressive revenue growth, the group reported an after-tax loss of £33 million ($41.9 million) for the period compared to profit-after-tax of £12 million (approximately $15 million) in H1-22.

    Although there was a growth of 6% in retail revenue, this increase was overshadowed by an 11% reduction in online revenue. The losses were attributed to elevated interest costs, along with amortization and specific one-time expenses associated with the acquisition of William Hill.

    The pro forma group revenue experienced a 7% decrease, primarily influenced by regulatory changes in dotcom markets, as well as a more targeted marketing strategy and market orientation. The company said it took proactive measures to adjust its business composition, resulting in a substantial 95% of Q2 2023 revenue originating from markets subject to local regulations and taxation. Meanwhile, pro forma group Adjusted EBITDA increased by 9%, and pro forma Adjusted EBITDA margin expanded by 2.6 percentage points to reach 17.7%. This growth was driven by the successful execution of synergies and a targeted strategy, the company said.

    “We made very strong progress with the execution of our integration plan and we now expect to realise the full £150 million of synergies in 2024, a year earlier than the original plan. Our strong cash discipline and higher profits also enabled a 0.5x reduction in our leverage. We have successfully delivered against our focused market strategy, changing the mix of our revenue and creating a more profitable and sustainable platform for future growth,” Lord Mendelsohn, Executive Chair of 888, said.

    The company expedited the realization of synergies, achieving £66 million in cash synergies during the first half of 2023.

    As per the company, the anticipated Adjusted EBITDA for the fiscal year 2023 is expected to show substantial year-on-year growth on a pro forma basis. The projected Adjusted EBITDA margin for the full year is set to be at least 20%, a notable increase from 16.8% in 2022. Additionally, the year-end leverage is projected to be slightly below 5x.

    In July, the company announced the appointment of Per Widerström as its new CEO. Widerström will assume the role from 16 October, 2023 and Mendelsohn will return to the role of non-executive Chair.  Widerström has over 17 years of experience in the online gaming industry and is the former CEO of Europe-focused Fortuna Entertainment Group.

    “Over the coming weeks, I will be working closely with Per to ensure a smooth handover and I am highly confident in his ability to lead the team to realize the full potential of this business. The strategic progress made during the year to date has created a fundamentally stronger business with higher profit margins and we remain on track to deliver against expectations for the full year,” Mendelsohn said.

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