Introducing The 404 Fund: A Non-Profit Entity Created to Keep Atlanta Thriving
Butter.ATL founder Brandon Butler and Monday Night Brewing Brewmaster Peter Kiley spearhead launch of The 404 Fund, aimed to inspire Atlantans to give back to the community;
Monday Night Brewing announces the launch of 404 Atlanta Lager, the first product to give directly to The 404 Fund
ATLANTA (March 21, 2024) – Butter.ATL Founder Brandon Butler and Monday Night Brewing Brewmaster Peter Kiley announce the launch of The 404 Fund – a donor-advised fund created in partnership with Community Foundation for Greater Atlanta. Guided by an advisory board made up of local community and civic leaders, The 404 Fund has a mission to support the city of Atlanta through scholarships and grants, youth education and employment initiatives, housing and food insecurity services, and mental health programs.
While the 404 Fund will be active year-round, its official launch will aptly coincide with 404 Day™ – an annual celebration of all things unique to Atlanta, marked by ATL’s original “404” area code and taking place every April 4. In addition to multiple events lined up to support The 404 Fund that week, Monday Night Brewing will launch its 404 Atlanta Lager – the first product/service to give directly to The 404 Fund.
“Atlanta gives so much, so we wanted to find a way to reciprocate the love and create unique ways for individuals and businesses to have the access, opportunities, and resources needed to contribute to what makes Atlanta continue to thrive,” said Butler. “We hope Atlantans are excited to join us in celebrating and giving back to our great city.”
ABOUT THE 404 FUND
With a goal to connect and collaborate with individuals and businesses that are already active in and passionate about preserving Atlanta’s culture, The 404 Fund immediately aligned with the 404 Collective, a group of civic-minded Black-owned, Atlanta-based businesses, that have been supporting the Atlanta community with civic-focused events and activations since 2000, the largest of which is 404 Day. The 404 Collective includes:
Bam Sparks of Trap Music Museum
Bem Joiner and Tory Edwards of Atlanta Influences Everything
Jah Rawlings of AEBL/Finish First
Butter.ATL, led by Butler, is also a founding member of The 404 Collective
They then added additional community and civic leaders including:
Joel Iverson, Co-Founder of Monday Night Brewing
Melissa Proctor, CMO of Atlanta Hawks
Sherri Daye Scott, EVP, Audience Development and Engagement for WABE
Kyle Stapleton, Head of Global Firm Engagement, Sustainability at McKinsey & Company
- The 404 Fund bridges the opportunity gap. The 404 Fund’s annual 404 Day Scholarship supports Atlanta University Center students facing financial hardship, and empowers local businesses and community organizations with essential grants.
- The 404 Fund invests in Atlanta’s future leaders. The 404 Fund provides youth education workshops, back-to-school drives, and resources to help young people reach their full potential.
- The 404 Fund believes everyone deserves the essentials. The 404 Fund supports local food kitchens, and the annual 404 Community Giveback tackles housing and food insecurity in Atlanta.
- The 404 supports mental wellbeing. The 404 Fund with local organizations to increase access to mental health resources and reduce the stigma surrounding mental healthcare.
“Atlanta is lucky to have so many great organizers working to solve our city’s challenges. The 404 Fund will give these leaders the platform and resources they need to continue making a difference,” said Kiley. “I hope The 404 Fund inspires all Atlantans – both people and businesses – to figure out how to give back to their community and help create a better Atlanta for everyone. Atlanta’s problems are not necessarily unique, but how we come together to address them will be.”
DRINK TO GIVE BACK: 404 ATLANTA LAGER BY MONDAY NIGHT BREWING
In support of all things 404, Monday Night Brewing will launch its 404 Atlanta Lager, of which 4.04% of net proceeds will go toward The 404 Fund. Made in Atlanta and for Atlanta, 404 Atlanta Lager is a laid-back brew – refreshingly light yet flavorful enough to appease any palate – from beer aficionados to occasional sippers.
In honor of Atlanta and with 4.04% of net proceeds dedicated to The 404 Fund, Monday Night Brewing is launching 404 Atlanta Lager. Brewed in the heart of Atlanta, 404 Atlanta Lager is a smooth, easy-drinking beer for any occasion. Featuring a Pilsner malt base and gently hopped with Saaz and Columbus, 404 Atlanta Lager is mellow and refreshing with light aromas and a relaxed 4.04% ABV. 404 Atlanta Lager will be available in stores in six-packs of 12-ounce cans at grocery and package stores, and on tap at select local bars and restaurants, and Monday Night’s two Atlanta taprooms.
“Our goal was to craft a beer with a flavor profile that would be accessible and palatable to all of the different taste buds that make up our diverse city,” Kiley continued. “If you associate yourself with the ATL, this beer was made especially for you.”
404 DAY EVENTS TO SUPPORT THE 404 FUND
404 DAY BLOCK PARTY & SCHOLARSHIP DONATION – Thursday, April 4 at Monday Night Garage / Lee + White District West End Atlantans are invited to celebrate the city’s culture with local food vendors, Black-owned businesses, and activities for all ages. Proceeds from the day will go towards the 404 Fund. A special scholarship check presentation from The 404 Fund will begin at 4:04pm during the block party. For more information about The 404 Fund, to apply for a grant, and to learn more about 404 Day events related to The 404 Fund, visit www.Official404Day.com. To stay up-to-date on news and announcements about The 404 Fund, follow @the404fund on Instagram. More information about Monday Night Brewing and 404 Atlanta Lager can be found here.
ABOUT MONDAY NIGHT BREWING:
Founded in Atlanta, Georgia, in 2013 by Jonathan Baker, Joel Iverson and Jeff Heck, Monday Night Brewing exists to deepen relationships over some of the best beer in the country – and the world. With brewing operations under the direction of Brewmaster Peter Kiley, Monday Night Brewing offers a wide selection of year-round, seasonal and limited-edition beers and sours that have earned praise by amateur drinkers and established beer critics alike. With quality, craftsmanship and connection at the forefront of its mission, Monday Night Brewing has taken home awards from some of the most prestigious national and international beer competitions, including The World Beer Cup, the Great American Beer Festival, and the US Open Beer Championship, among others.
Monday Night has soon-to-be six taprooms across the Southeast, including: Monday Night Brewing – West Midtown and The Garage in Atlanta, Ga.; Monday Night Social Club in Birmingham, Ala.; Monday Night Garden Co. in Charlotte, N.C.; Monday Night Preservation Co. in Nashville, Tenn.; Knoxville, Tenn. (coming soon). Learn more at www.mondaynightbrewing.com.
ABOUT BUTTER.ATL:
Butter.ATL, the go-to source for exploring Atlanta’s thriving cultural scene, captures the city’s unique spirit. Butter.ATL covers the people, places, and things that make Atlanta vibrant, offering the definitive source for news, trends, and stories within the city. From the hottest events to profiles on influential local figures, Butter.ATL stays deeply connected to the pulse of Atlanta
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