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Something ‘special’: McDonald’s to start selling Big Mac sauce separately for the first time
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Changes are still afoot at Mickey D’s. On Wednesday, the fast food giant announced that it would start selling its signature condiment separately.
“Special sauce”, which has accompanied McDonald’s flagship burger the Big Mac since 1968, will soon be offered in condiment dipping cups for a limited time.
Beginning April 27 at participating U.S. locations, customers will be able to order the new offering — now known as Big Mac sauce — through the McDonald’s app so they can dip fries, nuggets or any other menu item to their heart’s content.
Described as “creamy, tangy, slightly sweet and perfectly dippable,” the Thousand Island-style sauce has been widely mimicked by other burger brands. However, McD’s condiment is arguably the only one that has had its own popular jingle. Through effective marketing efforts, the phrase “two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun” became ubiquitous in pop culture for years.
In 2017, McDonald’s gave away 10,000 bottles of Big Mac sauce on social media channels and through a special app.
Now the special sauce will be served up in a blue-and-white cup, the colors of the original Big Mac wrapper when the burger was introduced 55 years ago.
The company made two other menu announcements earlier this week.
On Monday, McDonald’s announced major upgrades to its recipes, which will include onions added to patties on the grill and more sauce on its Big Mac burgers.
On Tuesday, a rep for the company confirmed to the Daily News that its spicy McNuggets have returned to menus in select locations across the country.
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Karu F. Daniels
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