Raines, CEO and founder of Beauty 2 the Streetz, had more than 6.6 million followers across TikTok and Instagram.
WASHINGTON — Activist Shirley Raines, known for helping the homeless community on Skid Row, has died. She was 58.
Beauty 2 the Streetz confirmed the death of its CEO and founder in an Instagram statement.
“It is with profound sorrow and heavy hearts that Beauty 2 The Streetz announces the passing of our beloved CEO and founder, Shirley Raines, affectionately known to so many as Ms. Shirley,” the organization said. “Ms. Shirley dedicated her life to serving others and made an immeasurable impact on homeless communities throughout Los Angeles and Nevada. Through her tireless advocacy, deep compassion, and unwavering commitment, she used her powerful media platform to amplify the voices of those in need and to bring dignity, resources, and hope to some of the most underserved populations.”
“This loss is devastating to the entire Beauty 2 The Streetz team, the communities we serve, and the countless individuals whose lives were forever changed by Ms. Shirley’s love, generosity, and selfless service. Her legacy will continue to live on through the work she started and the hearts she touched,” the statement continued. “We humbly ask that you keep Ms. Shirley’s family, loved ones, and the Beauty 2 The Streetz family in your prayers during this incredibly difficult time. Further information will be shared as it becomes available.”
People reported Tuesday that Raines died in Las Vegas. Raines’ sister told TMZ that the social media influencer was discovered at her Nevada residence following a wellness check.
Raines was CNN’s Hero of the Year in 2021. She was also highlighted in Time100 Creators 2025.
She has more than 6.6 million followers across TikTok and Instagram. Raines was named the 2025 NAACP’s Outstanding Social Media Personality at its annual Image Awards.